Digital Footprint Assessment CHANGE REPORT Shakti Prasad 2

SUMMARY The following is a report on your digital footprint. How you appear digitally is important because people are now Googling you before meetings or making decisions on vendors from what they find online. OVERVIEW SHAKTI PRASAD The following pages are designed to help you understand what a Google search and COACH your social profiles reveal about you. If you believe you have data that did not show up, you will need to review your security settings on the different platforms to see what is open public information that Google has access to and then after making the recommended changes ask a Digital Coach to run the report again.

SEARCH What Google is finding is in the center section of this page and shows SEO the Google search results for your name and company name. You could see different results on Google on your own computer because we use The SEO Word Cloud is created from publicly an unfiltered/clean search for web and image. available data connected to your name and company name. A more detailed look at these words is found further in the document.

[email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 3 Your Digital Rating 12.5/15

Edit Profile 5/5 2.5/5 5/5 What is Shakti Prasad your SSI Shakti Prasad @Shakti_EC score? RT @sports_odisha: | Let us put it to a vote. Digital Manager & Consultant | Corporate Kalinga Stadium - Most beautiful and featur... Your annual savings Branding | Social Selling | Technology | Linkedln 654 Following 379 Followers SEO Reputation Management $37,920 London, Greater London, United Kingdom 500+ Message

Shakti Prasad Educated Change Helping senior executives build social influence online using data science and . As a and corporate branding expert, I create digital brand strategies to help Shakti Prasad About 476,000 results professionals understand social selling and how to connect Timeline About Friends with the right people, share insights, and build meaningful Culture - Educated Change relationships. I also help accelerate t... https://www.educatedc.com/culture/ Devoted to helping clients apply science to social networks. “Moving Influence” is a tagline that describes what we're about on so many levels. Our people are ...... Experience Shakti Prasad - Digital Brand Manager - Educated Change Ltd ... Digital Brand Manager https://uk.linkedin.com/in/shaktiprasad Educated Change Ltd View Shakti Prasad's profile on LinkedIn, the world's largest professional February 2017 – Present 1 year 11 months Your AI Personality community. Shakti has 4 jobs listed on their profile. See the complete profile Associate on ...... Educated Change Ltd Images for Shakti Prasad Educated Change September 2016 – January 2017 5 months Dominant - influencing Senior Operations Executive Shakti tends to be a quick Cognizant Technology Solutions April 2014 – August 2015 1 year 5 months thinker, ambitious, persuasive, Di resistant to formal structure,

and drawn to calculated risks.

[email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 4 LINKEDIN COMPARISON

% with Profile Picture % with Summary Connections

% with Work History Profile Value in EC coins How good is your LinkedIn profile

Digital Net Worth Comparison

% with Headline Note: The percentages and values on this page are based on publicly available profile data. You, your Customers and your Competitors may have public data settings turned on or off based on personal preference which limit the data visitors can see. Public settings should be set appropriately, so please talk to a digital coach for advice.

[email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 5 PROFILE RECOMMENDATIONS

ADD A LINKEDIN CUSTOM BACKGROUND On LinkedIn, you can add a picture as a background on your profile page. Think about something simple that connects you visually with your firm or what you consider your thought leadership area. This will increase the chance of your story being understood.

LINKEDIN PROFILE PICTURE AND THE BACKGROUND You have a great picture, but the background takes away from your face, this is all about you, people remembering your face, not the background. You don't have to change it, but we do recommend you do. Shakti Prasad Digital Brand Manager & Consultant | ADD KEYWORDS TO YOUR HEADLINE Corporate Branding | Social Selling | We suggest you change or add keywords to your headline as this is an important field for search Technology | Reputation Management engines. Think about the words people would use to find you on Google. You can use up to 120 characters and we recommend filling this space. London, Greater London, United Kingdom

Management Consulting SHARE YOUR INSIGHT ON LINKEDIN As a Digital Brand Manager, consider publishing more often on LinkedIn, you have the ability to 500+ become an influencer across the network.

Helping senior executives build social POST MORE OFTEN influence online using data science and social media. As a marketing and corporate Post an article when you find other people's material interesting. Pass it along with simple framing from your perspective.It is up to you to contribute your valuable experiences and create astute branding expert, I create digital brand content that shows your thought leadership. This gives you the opportunity to expand your reach. strategies to help professionals understand Before you start posting, have a plan - be consistent with your posting and make sure it is high- social selling and how to connect with the quality content that differentiates you. right people, share insights, and build meaningful relationships. I also help accelerate the...

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ADD DETAILS ABOUT YOUR EXPERIENCE ON LINKEDIN In the experience section of your profile, give detail about what you achieved in each of your Experience current and past positions. Break down your time with different companies into the roles you Digital Brand Manager have filled. Include keywords that you want to be associated with. The older the position the less Educated Change Ltd detail is required. February 2017 – Present 1 year 11 months Digital Marketing Associate LINKEDIN EDUCATION SECTION DETAIL Educated Change Ltd This section of your LinkedIn profile is blank or not public. Either complete this section by adding September 2016 – January 2017 5 months the name of the University and the degree you received or make it public for everyone to view.

Education CUSTOM LINKEDIN URL Brunel University London You can edit your LinkedIn URL in your public profile settings and choose what is displayed at the Masters end of the link. We recommend just taking out the random numbers and letters at the end, 2015 – 2016 however if you have a popular name and that is already taken, get creative and add keywords or Bangalore University your company name. B.Sc 2008 – 2011 INCLUDE YOUR CONTACT DETAILS IN YOUR LINKEDIN PROFILE You are on these networks to be found so include your email address, work number or both. Contact Your Profile ADD CURRENT COMPANY WEBSITE https://www.linkedin.com/in/shaktiprasad Adding your current company websites on LinkedIn will make it easier for colleagues or people in the same field of work to connect with you.

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BUILD YOUR NETWORK Follow more users on Twitter to build your network. If you find someone worth following, check out their network - they are likely to be following relevant people in your industry. When you Shakti Prasad find content that you find interesting Retweet or Favorite it and people are more likely to follow @Shakti_EC you back. The larger your Twitter following, the more credible you will appear to be.

ADD CURRENT COMPANY WEBSITE Adding your current company website on Twitter will make it easier for colleagues or people in Tweets Followers Following the same field of work to connect with you. 180 379 654 POST MORE OFTEN Digital Brand Consultant & Manager - Post more often Content and Articles on Twitter. Educated Change. Helping Execs Build Digital Influence using #Data Science & #SocialSelling. #Technology #Design #Travel

London, England

RT @sports_odisha: | Let us put it to a vote. Kalinga Stadium - Most beautiful and feature-packed hockey stadium in the world right now…

[email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 8 ABOUT YOUR LINKEDIN SUMMARY 9 Seconds

Remember people will be spending about 9 seconds looking at your summary. That will allow them to read about 200 characters and that includes your title and summary. They may not get to the end, but the search engines look at all of the characters and use them to rank you. Summary

You have used "144" words in your LinkedIn summary. The Overused Buzzwords LinkedIn summary can be 2000

characters in length, we We have identified the most overused, underwhelming buzzwords and phrases of 2017 and found that you are suggest you think about the using ‘2’ of the following: first 200 as the most important, this should be your elevator Specialized Leadership Passionate Strategic Experienced Expert Focused Certified Creative message and the other Excellent characters should be focused on your 4 Quadrant keywords, using as many keywords as you Using Specific Keywords can, without looking like you’re gaming the system. Some of the keywords in your summary are quite broad. Using more specific keywords would mean that you only appear for terms that apply to you. Here are some keywords to use instead:

Graphic-Designer: Typography, Logo Design, Corporate Identity, Poster Design, Graphics, Page Layout, Brochures, Flyers, Business Cards, Vector Illustration Reputation-Management: Reputation, Strategic Counsel, Message Development, Strategic Communications Counsel, Executive Visibility, Reputation Systems, Reputation Marketing, Spokesperson Corporate-Branding: Collateral, Brand Implementation, Print Collateral, Environmental Graphics, Visual Identity, Stationery, Brand , Communication Design, Product Naming Social-Selling: LinkedIn Training, InsideView, Enablement Tools, Sales Automation, Account Marketing, Sandler, Pipeline Generation, Linkedin Marketing, Qualifying Opportunities [email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 9 CLIENT KEYWORDS

CONSUMER PRODUCTS FINANCIAL SERVICES DIGITAL TRANSFORMATION PUBLIC RELATIONS BIOTECHNOLOGY

Nielsen*, Customer Marketing*, Savings*, FINRA*, Digital Trends*, Business Model Press Releases*, Drug Development*, Monoclonal Direct Store Delivery*, AC Superannuation*,Income Transformation, Sourcing Spokesperson*,Media Antibodies*, Assay Nielsen*,IRI*, Shopper Protection*, Self-Invested Advisory, Marketing Relations*, Cision*, Reputation Development*, Marketing*, Spectra, ProSpace, Personal Pension (SIPP)*, Wealth Transformation, Operational Management*, Corporate Genomics*,Biopharmaceuticals*, Categorization Management Services*, Series Transformation, Customer Communications*, Crisis Biomarkers*, Drug Discovery*, 24*, Global Custody*, Financial Experience Transformation, Communications*, Message IND*, Immunoassays Advisory* Digital Economy, Digital Channels Development*,

MANAGEMENT CONSULTING PRIVATE EQUITY TELECOMMUNICATIONS STRATEGIC PLANNING CORPORATE DEVELOPMENT

Organizational Design*, Finance Growth Capital*,LBO*, Business Support System (BSS)*, Entrepreneurship*, Business Deal Sourcing*, Transformation*, Executive Recapitalizations*, Buyouts*, Wireless Technologies*, Strategy*, Board Recapitalizations*, Capital*, Development*, Executive Capital*, Leveraged Finance*, GSM*,Broadband, Universal Development*,Business Venture Financing*, Angel Coaching*, Business Private Placements*, Mezzanine, Mobile Telecommunications Planning*, Team Building*, Investing, Private Placements, Transformation*, Operating IPO System (UMTS), Internet Executive Management*, LBO, Buyouts,Growth Capital Models*, Interim Management*, Protocol (IP), 3G, Value-Added Negotiation*, Budgeting*, Start- Strategic Consulting,Market Services (VAS) ups Entry

Note: * implies that keyword has a higher Google trend score than the heading keyword. [email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 10 COMPETITOR KEYWORDS

RETAIL SALES COACHING SUPPLY-CHAIN PUBLIC-SPEAKING

Merchandising*,Store Customer Retention*, Sales Executive Development*, Interim Warehouse Management Fundraising*, Program Management*, Merchandise Process*, Sales Operations,Cold Management*, Systems*, Material Development*, Volunteer Planning*, Product Assortment Calling, Direct Sales, Sales Outplacement*,Management Requirements Planning (MRP)*, Management*, Grant Writing*, Planning*, Visual Presentations, Business-to- Development*, 360 Feedback*, Supply Management*, Strategic Board Development*, Student Merchandising*, Planograms*, Business (B2B), Consultative MBTI*, Neuro-Linguistic Sourcing*, Demand Planning*, Development, Nonprofit Loss Prevention*, Shrinkage*, Big Selling, Outside Sales Programming (NLP)*, Personal Supply Chain Operations*, Organizations,Community Box* Development*, Executive Reverse Logistics*,Supply Chain Outreach, Student Affairs Coaching* Optimization*, Third-Party Logistics (3PL)*

MARKETING MARKETING-STRATEGY TRAINING STRATEGY STRATEGIC-PARTNERSHIPS

Social Media Marketing, Online Market Planning*, Online Career Development*, Executive Management*, Software Industry*, Partner , , Advertising*, *, Performance Consulting*, Business Transformation*, Management*, Business Digital Marketing, Marketing Brand Management, B2B Hiring*, Training Needs Acquisition Integration*, Venture Alliances*, Demand Generation*, Management, Online Marketing, Marketing, Online Marketing, Analysis*, MBTI*, ADDIE*, Capital*, Market Entry*, Angel Strategic Alliances*, Angel Email Marketing,Integrated Email Marketing,Marketing Learning Management, New Hire Investing*, Go-to-market Investing*, Complex Sales, Sales Marketing, Direct , Integrated Orientations,Training Delivery Strategy*,Corporate Enablement,Go-to-market Marketing Development, Strategic Strategy Partnerships

Note: * implies that keyword has a higher Google trend score than the heading keyword. [email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 11 Average cost-per-click is based on the actual amount you're charged for a click CPC on the ad. MOST VALUABLE KEYWORDS 4x more visitors to your LinkedIn profile than Twitter. 4x in your LinkedIn profile

Search Engine Optimisation (SEO) is a key element on LinkedIn. Using the right keywords will help highlight your profile and significantly improve your search rank on Google. It can also help potential leads find you. On an average the post reaches 20% of your

AVG. LinkedIn followers. $ 1.93 CPC LinkedIn Followers AVG. Social Selling $ 1.75 CPC 500+

AVG. The average LinkedIn user has 393 Leadership Development $ 1.74 CPC connections. To get a higher value on your AVG. SEO, we recommend having atleast 500 Social Media $ 1.68 CPC 500 connections. AVG. Artificial Intelligence $ 0.8 CPC

AVG. Sum of your 5 20% of avg. No. of posts Advertising $ 0.66 CPC most expensive audience per month ROI keywords X X = $ 0.61 AVG. Reputation Management CPC $ 7.9 100 4 $ 3160 per month AVG. Corporate Branding $ 0.52 CPC Savings over AVG. 1 Year Calculate Your ROI Marketing $ 0.49 CPC Sum of your 5 No. of Profile No. of posts Savings $ 37,920 most expensive visits ÷ 3 per month per month AVG. keywords Data Science $ 0.3 CPC X X = $ 7.9 4 [email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 12 PERSONALITY TYPES

D I INFLUENCE S STEADINESS C CONSCIENTIOUSNESS

Person places emphasis on Person places emphasis on Person places emphasis on Person places emphasis on accomplishing results; the influencing or persuading cooperation; sincerity; quaity and accuracy; expertise; bottom line; confidence others; openness; relationships dependability competency

Behaviours Behaviours Behaviours Behaviours

- Sees the big picture - Show enthusiasm - Doesn't like to be rushed - Enjoys independence

- Can be blunt - Is optimistic - Calm manner - Objective reasoning

- Accepts challenges - Likes to collaborate - Calm approach - Wants the details

- Gets straight to the point - Dislikes being ignored - Supportive actions - Fears being wrong - Humility

[email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 13 ARTIFICIAL INTELLIGENCE PERSONALITY PROFILE

Shakti Prasad Shakti tends to be a quick thinker, ambitious, persuasive, resistant to formal structure, and drawn to Di calculated risks. Quick Tip: Challenge ideas and assert yourself.

OVERVIEW COMMUNICATION MOTIVATION WORK

Shakti likely feels most Shakti is likely to get to the point Shakti is primarily motivated by Shakti tends to be enthusiastic comfortable as a leader and is quickly. Have a purpose in mind achieving results. They enjoys and decisive, uncomfortable with likely to assertive to push their before approaching them and be taking risks and overcoming giving up control. Make sure to teammates towards a successful prepared for them to challenge challenges to further their goals. be assertive and keep outcome. Shakti's decisiveness you. Project confidence, be brief, Shakti enjoys being in the interactions casual when working and ability to work under and don’t be offended if the captain’s chair - putting out fires, together. pressure are likely to suit them conversation ends abruptly. solving problems, and being well in stressful situations. recognized for their achievements when they It comes naturally for Shakti When speaking to Shakti succeeds. When working with Shakti Shakti is most motivated by Work with a sense of urgency Get right to the bottom line Always focus on the team's overall Competition & winning Speak very directly or bluntly Use words like "done" and goal Encourage risk-taking "absolutely" Producing results Offer blunt constructive criticism Stick to the big picture Ambitious goals Expect them to adapt quickly to change

[email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 14 Your Top 10 Comparisons

D Di Id Di Id

Kevin Bryant Alexander Mackenzie Peter Klein Meghan Poulsom Krista Kajewski CEO, Branding, Digital, Reputation, Change, Director: Technology, Cybersecurity, GDPR. CEO@ Educated Change, Hacking the Speaker | Director | Digital Branding Digital Brand Manager at Educated Change Social Media, Professional Services, Digital Strategy, Social Selling, Brand. Part- Attention Economy, Social Selling, Network Strategy | Marketing | Social Media | Social Selling | Corporate Branding | Banking, Finance, Life Sciences, Health time MSc Information Security Science, Presuasion, No Phone addiction Marketing | Thought Leadership Marketing Reputation Management | Networking

Keywords: Keywords: Keywords: Keywords: Keywords: • Change Management • Technology • Social Selling • Social Media Entry Strategy • Social Selling • Financial Analysis • Cybersecurity • Network Science • Branding And Identity • Corporate Branding • Investing • GDPR • Presuasion • Personal Branding • Reputation Management • Strategic Planning • Digital Strategy • Attention Economy • Digital Identity • Networking • Social Media • Social Selling • Hack Internal Algorithms • Content Creation • Leadership Coach

Presuade with: Presuade with: Presuade with: Presuade with: Presuade with: • It's already taken care of • Short, incomplete sentences (i.e • Here's an idea... • It's already taken care of • It's not a sure thing, but... • Use your best judgment "Need this Tonight") • Casual greetings ("Hey") • I'll spare the details • I'll send a reminder • I disagree. • I'll spare the details • I'll send a reminder • You should take the lead • I'll spare the details • The end goal... • I disagree. • I'll spare the details • ASAP • Don't forget... • Short, incomplete sentences (i.e. • It's already taken care of • Don't forget... • The quickest... • play it by ear "Need this tonight.") • I am confident that...

Digital Rating Digital Rating Digital Rating Digital Rating Digital Rating

15 15 14 13.5 12.5

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Is D Is C Is

Ellie Kirk Anna Hammond Ben Fox Shreya Bhutra Gina Markoe Digital Brand Manager, Reputation Digital Coach, Brand Account Manager at Digital Marketing Associate at Educated Chartered Accountant, Financial Digital Brand Consultant I Reputation Management, Social Selling, Using AI to Educated Change, Talent, AI, Psychology, Change. | Social Media | Recruitment | Management, Corporate Finance, Cyber Management I Corporate Branding I Social help create high-performance teams Neuroscience Sales | Technology | Sport | Marketing | Security, GDPR Selling

Keywords: Keywords: Keywords: Keywords: Keywords: • Reputation Management • Digital Marketing • Social Media • Financial Management • Reputation Management • Social Selling • Analytics • Sales • Corporate Finance • Corporate Branding • AI • Strategic Planning • Technology • Cyber Security • Social Selling • Brand Strategies • Research • Marketing • GDPR • Digital Branding • Collaborative • Business Development • Business Management • Internal Audit • Marketing

Presuade with: Presuade with: Presuade with: Presuade with: Presuade with: • How can I help • Specific times & dates • Let's chat • Lots of detail • Simple solution to Complex problems • I appreciate you for... • It's already taken care of • I would love your support • Admit that you might be wrong • I appreciate you for... • I understand how you feel... • Focus on a single point • Just thinking out loud... • Bulleted lists • Reminds me of the time when... • Make jokes • I am confident that... • Make jokes • ...need more information • I understand how you feel... • Colorful, descriptive words • Use your best judgment • Colorful, descriptive words • I need to know by (specific time)... • Let's chat

Digital Rating Digital Rating Digital Rating Digital Rating Digital Rating

12.5 12 11.5 10 7

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Digital Coaches will help you with any questions you might have You can book an appointment or just drop in for a free consultation about your brand [email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479 17

[email protected] UK +44 20 3286 8877 USA +1 (941) 312-7479