Maysie Assaad & Mondana Farrukhsereshti

Size matters-Screen Size Evolution

With the rise of social media, online gaming and Tv on demand screen size matters. Size matters-Screen Size Evolution Maysie Assaad & Mondana Farrukhsereshti

The rise of smartphone technology has led setting the standard for the modern device. to an evolution in culture and driven the Now apple have launched many other need for phone colour, size, and screen. in different sizes, colours, and Smartphone technology has driven the screens e.g. when Apple launched the rise of social media and thus, phone size, iPhone 5c in 2013, it was the only iPhone to colour, and screen has grown in importance come in five different colour options: blue, and created a ‘visual culture’ in society. green, pink, yellow and white. The biggest Everyone who owns and uses smartphones difference was having the significantly is now able to become active by content larger screen and offering an even larger providers. The evolution of size, colour, and size called 6 Plus in the next year’s screens has driven many parts of Apple’s release. When Apple launched the iPhone growth. They have seen the trend and 6 the slogan was ‘bigger than bigger’. lead technological advances to outdo their The thickness of the iPhone 6 is 7.1mm, competitors. The iPhone features many weighing 142g and the Plus is 7.3mm, different colours, sizes, and screen sizes. weighing 192g.

The culture of the smartphone in terms of sizes, colour and screen improved with the expansion of knowledge as well as the passage time. The very first iPhone was released in 2007 and the iPhone risen to the top of the smartphone market partly by eschewing the keypad for touchscreen and by adding advanced computer-like capabilities that hadn’t been seen before,

1 In 2009 when Apple released the iPhone In Conclusion the articles “The Evolution of 3GS it was physically similar to the iPhone the iPhone every model from 2007-2016“ 3G but it was faster hence the ‘S’ for by Conner Carey and “10 years of iPhone speed and it also had a faster processor evolution of a small wonder” by Chris and a better display of colour. iPhone 4 Griffith both discuss the Apple timeline (2010) still had a 3.5-inch display, same as in terms of the iPhone, talking about its the others, but it had more than twice the size, colour, when it was made, and what screen resolution, it was the first iPhone materials were used. In the articles, it tells with a so-called ‘Retina Display’. In 2012 us the exact measurement of each iPhone when Apple released the iPhone 5 it was a created e.g. of height, width, and the lightweight phone with an aluminum body screen display. and it had a taller, 4 inch screen and a higher resolution. With the iPhone 5s it was the very first iPhone with a Touch ID. The iPhone 5c is the 7th iPhone designed with the weight of 132g with the dimensions of 4.9in in height and 2.33in in width. Apple has launched many other iPhones in the following years with more colors and different size screens. Apple has continued to push colour forward, giving the consumer more colour options like white, black, jet black, silver, and rose gold. Apple enhances the quality of the iPhone with size, that’s why size matters.

References: Grabham, D. (2017). History of the iPhone 2007-2017. T3. Retrieved 15 October 2017, from Carey, C. (2017, May 19). The Evolution of the iPhone: Every Model from 2007-2016. Retrieved https://www.t3.com/features/a-brief-history-of-the-iphone. October 14, 2017, from https://www.iphonelife.com/content/evolution-iphone-every- Alcántara, A. (2017). 12 Photos of the iPhone Through the Years That Will Make You So model-2007-2016 Nostalgic. POPSUGAR Australia Tech. Retrieved 15 October 2017, from https://www.popsugar. Griffith, C., & Griffith, C. (2017). Evolution of a mini marvel. Theaustralian.com.au. Retrieved com.au/tech/Apple-iPhone-Timeline-43707321#photo-4370732. 15 October 2017, from http://www.theaustralian.com.au/life/personal-technology/10-years-of- Apple Documentation (2017). Apple Developer Documentation: developer.apple.com iphone-the-evolution-of-a-small-wonder/news-story/2e97d8677ffe6834195e273d320aa17e. Retrieved 15 October 2017, from https://developer.apple.com/documentation/ 2 3.5 inch display 3.5 inch display 3.5 inch display IPS display HSPA 14.2 4 inch IPS display

G 3.6 Connectivity Edge connectivity 3 HSPR 3.2 Rear 5MP/720p 128 MG Ram LTE connectivity

128 MG Ram 128 MG Ram 256 MG Ram 512 MG Ram Front VGA Camera 1BG Ram

2 MP Camera 2 MP Camera 3 MP Camera Front VGA Camera 4GB/8GB Storage 1.2 MP Front Camera

4GB/8GB Storage 8GB/16GB Storage 16GB/32GB Storage Dual Mic 55L8900 Chipset 16GB/32GB/64GB

55L8900 Chipset 55L8900 Chipset APL0298C05 Apple A4 Chipset 5 Apple A6

ios 1 ios 2 ios 3 ios 4 IPS display ios 6

Bluetooth 4.0

Rear 8MP/1080p iPhone 2G iPhone 3G iPhone 3Gs iPhone 4 iPhone 4s iPhone 5

2007 2008 2009 2010 2011 2012

4.7 inch Retina No Headphone Jack Edge to Edge OLED 4 inch IPS display 3D Touch Display Retina HD Display LTE connectivity VOLTE VOLTE Facial Recognition 1BG DDR3 Ram IPX7 Water Resist 1BG DDR3 Ram 2GB Ram Wireless Charging 2GB Ram 8MP Rare Camera 1.2 MP Front Camera Rare 12MP/Front 5MP Vertical Rare Camera

32GB/64GB/128GB 7MPFront Camera 16GB/32GB/64GB 4K Recording No More Home Button 32GB/128GB/256GB Finger Print Sensor A8 Processor Apple A9 Processor Fastest All Chipset A10 Quad Core ios 7 ios 8 ios 9 ios 11 ios 10

iPhone 5s iPhone 6 iPhone 6s iPhone 7 iPhone 8 iPhone

2013 2014 2015 2016 2017 Evolution of the Evolution

3 iPhone X

1125x2436 iPhone X iPhone 8, 7, 6s, 6 Plus 1080x1920 iPhone 8, 7, 6s, 6 Plus

750x1334 iPhone 8, 7, 6s, 6 iPhone 8, 7, 6s, 6 640x1136 iPhone SE, 5s, 5c, 5 iPhone 4s, 4 640x960 iPhone SE, 5s, 5c, 5

320x480 iPhone 3GS, 3G, 2G iPhone 3GS, 3G, 2G iPhone 4s, 4

iPhoneScreen Resolution | Sizes 3.5” 3.5” 4.0” 4.7” 5.5” 5.8” 163 PPI 326 PPI 326 PPI 326 PPI 401 PPI 458 PPI

4 Proportion of Top 100 device traffic, by physical screen size Proportion of traffic from top 100 devices in the 5 to 5.9 inch Source: Web Trends Report Q2 2016 category, by country 39% 36% Source: Web Trends Report Q2 2016

30% 59% 26%

17% 17% 15% 16% 26% 25% 23% 21% 18% 17% 16% 14% 11% 0.3% 9% 2% 1% 0.1%

Under 3 3 to 3.9 4 to 4.49 4.5 to 4.9 5 to 5.9 6 inches India China Japan Brazil inches inches inches inches inches and over Australia Germany South Korea South Africa United States Q1 2016 Q2 2016 United Kingdom United Arab Emirates

Black has surpassed space gray as the most popular Smartphone platform market share: Long-Term Trend iPhone color Source: comScore MobiLens,U.S, Age 13+Mo.Avg. Ending Dec 2005-3mo.Avg. EndingDec 2016 Source: Slice Intelligence 2016 Sept, 12-13, 2014, Sept. 12-13 2015 Sept. 9-10 2016. n=31,993, Online shoppers 100% Space Gray 50% 90% 80% iPhone 6 Gold 28% 42% 42% 43% 43% Silver 70% 36% 22% 60% 30% HP/Palm Space Gray 39% 50% Symbian Rose Gold 31% iPhone 6s 40% 25% BlackBerry Gold 14%

30% Microsoft Silver 15% 47% 53% 51% 53% 53% 54% iOS 20% 25% Black 39% 29% Android 10% 17% Jet black 23% 9% 5% 0% 1% iPhone 7 Rose Gold 15%

Gold 9%

Silver 6%

Dec-2005Dec-2006Dec-2007Dec-2008Dec-2009Dec-2010Dec-2011Dec-2012Dec-2013Dec-2014Dec-2015Dec-2016 0% 10% 20% 30% 40% 50%

% of units sold during first 48hours of pre-orders 5