VOL. 5, NO. 6 MARCH 1959

Bradley Explains Tuition Rise Student Loan Funds Established After reading the new schedule of tuition increases for Two new funds for student loans have recently been 1959-60, we decided to step across the greensward to the granted to the University, one by a prominent alumnus, office of Vice-Provost Sculley Bradley, who happens also the other by the United States Office of Education. to be Chairman of the Committee of Tuition and Fees. We had we said. "We to have answers," A $500,000 student loan fund is being established by questions, try Mr. and Mrs. Howard Butcher, III. The Fund, estab- he rejoined. lished in the name of the Butcher family, will enable stu- First of all, we asked, why the increase? dents to borrow from the University up to two-thirds of Dr. Bradley made reference to a paper on his desk. the cost of their education through low-interest, graduated "Income from fees and tuition do not meet the direct costs repayment loans. attributable to instruction and other student services. This In setting up the loan fund, Mr. Butcher, College '23 is true without taking into account the costs of develop- and a prominent Philadelphia investment banker, stated ment activities, new housing and recreational facilities, that it should be available to any male student of "any housekeeping and campus care, the costly research pro- nation, race, color or creed in any school or department grams that improve their teachers' instruction, and the of the University of Pennsylvania." of academic administration. These costs must expense the fund, be met from gifts, grants, loans, State appropriation or Accepting President Harnwell said, "Mr. endowment income." Butcher's gift is a major landmark in the University's for able students not to an Are program helping only gain other Ivy schools making comparable increases education but at the same time to gain a sense of respon- in tuitions? sibility for the values that education represents and for "Yes," said Dr. Bradley. "The total of tuition and fees paying back to future generations the benefits which they will generally be up from $120 to $250 on the under- have enjoyed." graduate level. Yale will go up from $1250 to $1400, Mr. Butcher, a in the firm of Butcher & Sherrerd, Princeton from to Dartmouth from partner $1200 $1450, $1.170 Philadelphia investment bankers, was general chairman of to $1400, Cornell from $1250 to $1425, and NYU from Alumni Annual 1957-8, a which $1100 to $1220. Columbia remains at and Giving during campaign $1184 broke all Pennsylvania alumni contribution records at the Harvard at $1318. Here at Pennsylvania, we have gone He continues in the same the from $1000 to in Education and and University. position during $1200 Nursing, current year. from $1200 to $1400 in College, Engineering, Wharton, College for Women, and Fine Arts." In recognition of the Butcher family's long and close association with the and of a from them, a "How about comparable figures on the level?" University gift graduate new men's residence hall was named Butcher Dormitory "There, too, there are increases. According to my pres- in 1955. ent infcrmation, for Business Administration the figures show Pcn The Butchers have two sons enrolled in the College of $1300, Cornell $1250, Dartmouth $1400, and the Howard Harvard $1568. For Medicine: Penn $1100, Harvard University, Butcher, IV, a junior, and McBee $1068, NYU $1100, Cornell $1250, Dartmouth $1400. Butcher, a sophomore. For Law: Penn $1200, Harvard $1068, NYU $1100, Mr. Butcher's father, Howard Butcher, Jr., '98, is a Columbia $1134, Yale $1200, Cornell $1250; and for member of the Board of Managers of the University Hos- Graduate: Harvard, Yale, Princeton, Brown and Penn- pital. He also has been a generous benefactor of the sylvania $1000, Cornell $1250, and Dartmouth $1400." University and its Hospital. (Continued on page three) (Continued on page three)

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have defined themselves-they are no longer private, but Seldes Salutes Annenberg School public. It is a grim thought, but it has to be faced, that readers The Almanac have that it we can't afford to laugh at the wrong things, that quite (Several of suggested We a reprint of Gilbert Seldes' recent article in The possibly we can't afford to be too often diverted. carry become more and more aware of what entertainment Saturday Review entitled "A Light in the Sky." Mr. (once Seldes, author, lecturer, and commentator on the called "pure") can do to us. We all lose a portion of pioneer freedom when we a network and need trained and arts, here offers his reactions to the announcement join public to us remain of of the establishment of the Annenberg School of Commu- thoughtful people help capable independent nications. The article is reprinted by permission of both thinking and action. The Review and Mr. Seldes.) So part of the function of a school of communications Saturday is to create new audiences. I note that at the Announcement has just been made that, following a gift indirectly from the Fund, a school of communications University of Pennsylvania, emphasis will be primarily, but Annenberg not on work, which means that will be established at the University of Pennsylvania. exclusively, postgraduate is what a center of diffusion will be established from which smaller For the first time-and this gives significance will benefit. It could mean that lower to the event-all of these are met: colleges eventually requirements schools also may have preparatory courses in the same 1. A big, traditional, Eastern University area. 2. An endowment adequate The Annenberg name is connected with both the press 3. A separate school and is and, most of all, at the time. Those who, television and the augury a good one because we are important right in the critical stage of the shift between print and elec- like myself, have been urging their own colleges to estab- tronics as the medium of information, lish at least a chair in this field can be to the prime disseminating grateful carrying on debate, and providing diversion. A revolution academic pedantry that defeated us. Because this school is and, for the first time in is into existence at a time when the taking place history, enough coming major problems people are aware of it to control the direction it will take. of communication, always urgent, have defined themselves Awareness, so far, has been and and a in a new field, will not have corrupted by prejudice faculty, coming together self-interest. We need dispassionate observation. We need to waste time on inessentials. more and more who are aware, not people disinterested, and Among inessentials I emphatically do list the moved to informed action. techniques of broadcasting, the movies, and the other mass Success for the school in will be measured arts. There have been some of them of the Philadelphia composers, at first by the creation of similar schools elsewhere. It will first order, who have not known the capacities of all the be measured the effect all the schools-those instruments of their orchestras, but none, I think, unable eventually by already in existence and those still to come-will have on to play their scales. The complexities of lights, lenses, and For a school in this field cannot be satisfied to the of the control room or are the basic people. processes editing beget the "fugitive and cloistered virtue" Milton condem- grammar of television and the movies. A good school ned when he was communications in his time. should teach them if to show how can be discussing only they ignored It must lead to people acting more wisely because of without disaster. what In a recent contribution to this Hubbell they have learned. department, For the moment, it is heartening to see a new light Robinson, Jr., who is in charge of network programs for in the CBS-TV, provided a checklist for those who would like burning sky. television to offer something more than "Westerns ... as like as peas in a pod . . . family comedies devoid of bite Radio and invention . . . crime series with all white heroes and University Sponsors Series all black villains . . ." and the rest. The University's Radio-Television Office is broadcasting He wisely noted that we will not get better programs a new radio series entitled "Long Way From Home" on merely by scoffing at the forms now in use; he asked for WHYY-FM on Wednesday evenings from 9:30 to 10:00 fresh substance and concepts, and he added: p.m. The program features interviews of foreign students "The direction (must be) truly creative and the produc- who comment on their homelands as well as on their re- tion one which can hold its head up in comparison with actions to life in the United States. The moderator is Dr. the best of its kind in all the entertainment arts." There John Melby, Director of Foreign Students and himself a are, in my opinion, some deliberately bad intentions in veteran of sixteen years of duty in the U. S. Foreign Service. making TV programs, but they will not be defeated or The thirteen week series will present discussions of displaced by good intentions alone. Good techniques and Eastern Europe, Israel, Italy, Central Africa, the Arab a respect for the communication process are also required. Middle East, Pakistan, India, Australia, New Zealand, The function of a university is not primarily to teach its Japan, and Ireland. students how to create excellence, it is to help them rec- Supervised by Paul Blanshard, Jr., Director of the ognize and define excellence so that they will find it University's Radio-Television Office, "Long Way From relevant to their own lives and, if they are creative, will Home" is being pre-recorded in the campus studios of want to offer it to others. So far as communications deals WXPN. with the mass arts, this means that a school must help to An earlier series of panel discussions entitled "The create a new kind of man who might be called a responsible Nature of Creativity" (now being re-broadcast on WHYY- aesthete. The very name of a school of communications FM on Fridays from 10:00 to 10:30 p.m.) was recently indicates that it is concerned with the matrix of society accepted for tape distribution to the 160 stations of the and that its closest neighbors around the campus are the National Association of Educational Broadcasters. "The school of art and the department of sociology. Nature of Creativity" featured many members of the It is in this sense that the problems of communications University faculty.

3 MARCH 1959

Available Know Your Annuity Plan Now University The Pennsylvania Annuity Plan has been re-opened for applications on the advice of University Counsel. (The fifth "Know Your University" feature, prepared by Established in 1951 with the Life Assurance Dr. Goldie B. Faith, a the School Equitable offers brief history of Society, the Plan provides any salaried employee of the of Social Work. Dr. Faith is Director of the School's with the of an First Year University opportunity purchasing annuity Curriculum.) to supplement retirement benefits that might be available One of the first live schools of social work founded in under Social Security and the other plans at the University. this or indeed in the world, the Univer- country, anywhere The Plan was put into effect initially only after it had sity of Pennsylvania School of Social Work is now celebrat- been submitted to the Commissioner of Internal Revenue ing its Fiftieth Anniversary. It was originated in 1908 and a obtained from him to the effect that a when a of social offered a six weeks' course. ruling partic- group agencies ipating employee would secure the benefit of deferment of In 1909, the program now comprising both class and field taxation until commenced. instruction was extended to a annuity payments Regulations year's on the Internal Revenue Code of 1954 contained provi- length. Throughout the half century that were at variance with this and since that has since its sions ruling, elapsed founding, September 24, 1956, the University has not bought any the School has both reflected and new contracts under the Plan, contributed to the swift annuity although participants development who wished were permitted to remain in the Plan without of social work as a profession. benefit of tax-deferment. When in 1919 the American As- The Technical Amendments Act of 1958 with its sociation of Schools of Social Work- "exclusion allowance" liberalizes and clarifies the tax rules predecessor to the Council on Social so that in the Work Education-was the for annuity arrangements participation organized, Pennsylvania Annuity Plan can be considered again within School became a charter member. certain limits as tax-deferred. In 1933, now named the Pennsylvania Any member of the University faculty or staff wishing Dr. Faith School of Social Work, it offered a course with Kenneth L. M. information on the Plan is invited to call or visit the two-year Personnel at 3025 Walnut Street. Pray acting as Dean. Affiliation with the University of Department Pennsylvania was established in 1936 when the Master's degree program went into effect. Tuition Rise (Continued front page one) A pioneer course in supervision was originated by Dr. Virginia Robinson in 1934. From her experience in We remarked on certain of the differential rates in the teaching this course, she wrote "Supervision in Social schedule for the For as in 1936, a book that established published University. example, Casework," published against the total of $1400 charged in College, Engineering supervision in social work as an area for systematic and Wharton, we noticed that Social Work is scaled at work skill, with far- teaching and learning of a social $1000, Medicine and Dentistry at $1100, Law at $1200. reaching effect upon the practices of all social agencies. Graduate Education, Graduate Arts and Sciences, Grad- since then there has been an addition to Almost yearly uate Engineering, and Graduate Fine Arts are at $1000, the list of publications sponsored by the School or jointly and Wharton Graduate, $1200. the School and its Alumni Association. by Dr. Bradley said: "To some degree a policy of differen- A year of Advanced Curriculum study, with Dr. Jessie tial tuition rates is motivated the fact that students and Taft in was established in 1939-the first Post- by charge, graduates of various schools differ in their earning poten- Masters program in social work education. The year 1943 tials and, in their to debts was marked two events-the of the consequently, capacities carry by beginning Group against educational expenses. Like most of our sister Work Department with Dr. Helen Phillips as chairman, institutions, we feel that we should contribute to the educa- move from The Social Service and the School's Building tion of careers involving financial sacrifice in the public at 311 South Juniper Street to its present location at 2410 interest, such as and the medical areas. Pine Street in the Horn House to the teaching, nursing, given University by And we are going to support the fee structure at all points the Joseph V. Horn Foundation for the use of the School. with liberal and increased funds for student aid and Full affiliation with the University was achieved in 1948, scholarships." and with it, the inception of the Doctoral program, which has since then graduated eighteen individuals.

The academic year of 1958-59 finds the School with Student Loans (Continued from page one) an enrollment of 173 full-time students. The most recent count (1957) of the Council on Social Work Education The second loan fund recently given to the University placed the School second in size among American schools is a grant of $23,081 under the National Defense Act for of social work for full-time enrollment. the establishment of a National Defense Student Loan In common with other graduate professional schools, Fund. The Act is being administered by the U. S. Office the University of Pennsylvania School of Social Work has of Education. thus extended and enriched its curriculum, supported The Fund, to be administered by the University for the accreditation standards, attracted promising enrollment, Government, will provide loans for students which will contributed to professional literature, and affiliated with a be repayable over a period of time (in some instances center of higher learning. as much as ten years).

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HISTORICAL FOOTNOTE: "(Lincoln) told the Other story of the underpaid schoolteacher who said to his pupils Among Things one day: 'If each child will bring an egg to school tomor- row, I will show you how Christopher Columbus made the NAMES: to Dr. Ephrain A. Speiser, egg stand on end. Those who cannot bring an egg kindly Congratulations Batsell Baxter Chairman of Oriental Studies, receiving a prize of bring a piece of ham.' "-President upon The Lincoln who Lives in Anecdote ten thousand dollars from the American Council of (Abilene College) in Learned Societies. The unrestricted award was given to (Reader's Digest, February, 1959) Dr. Speiser "in recognition of your stature as a scholar CATCHING UP WITH THE NEWS: Handsome is the and of distinguished contribution to humanistic word for the new format of Expedition, the quarterly your of the Museum. written learning." . . Congratulations, too, to Dr. William Roach, magazine University Interestingly Chairman of Romance Languages, who was recently and beautifully illustrated, the 36 page magazine is given The Editor, Miss elected a Fellow of The Medieval Academy. Other local to all Museum members and subscribers. Geraldine Bruckner Museum's is assisted Fellows are Dr. Albert C. Baugh, Professor of English, and (the Registrar), Dr. Froelich Director of the Museum; Mr. Dr. Kenneth M. Setton, Director of Libraries and Professor by Rainey, Louis DeV. Day, Jr., Director of Public Affairs for the of History. Academy membership in the United States is Dr. Roach been Museum; and an Editorial Board consisting of Alfred limited to fifty scholars. . . Dr. has also just Kidder!! de (Chairman), Associate Director of the Museum; elected a Corresponding Member of the Academia Dr. Carleton S. Coon, Curator of General Letras Barcelona, . . . Dr. Louis B. Ethnology Buenas of Spain of the Museum and Professor of Anthropology; Dr. Flexner, Professor and Chairman of Anatomy, has been Samuel Noah Kramer, Curator of the Museum's Tablet appointed to the fourteen-man Committee of Research Collections and Clark Research Professor of Assyriology; recently organized by The National Foundation. Chair- and Mr. George F. Tyler, Jr., member of the Mu- H. man of the committee is Dr. Norman Topping, for- seum's Board of Managers . . . Dr. George M. Piersol, merly Pennsylvania's Vice-President for Medical Affairs Dean Emeritus of the Graduate School of Medi- and now President of the University of Southern California. cine, has been elected first President of the American Function of the committee: to pass on all grants for Institute of Medical Climatology. The Institute is the research projects supported by March of Dimes funds. first American organization dedicated to the study of how Faculty members who have recently appeared on the weather affects human behavior. . . Dr. William Marion University's WFIL-TV University of the Air program, Krogman, Professor of Physical Anthropology, partic- Frontiers of Knowledge, include: Dr. William A. Jeflers, ipated in the 1959 Kennecott Lecture Series at the Uni- Associate Professor of Medicine; Dr. John G. Brainerd, versity of Arizona late last month. Title of his talk: Director of The Moore School of Electrical Engineering; Problems of Race in a Democracy... Dr. Carl C. Cham- Dr. William Arnold, Dean of the School of Education; Dr. bers, Vice President for Engineering Affairs, has been American Standards Association Malcolm G. Preston, Professor of Dr. named Chairman of the Psychology; Ray Sectional Committee C61-electric and H. Abrams, Associate Professor of and Dr. magnetic magni- Sociology; tudes and units. Dr. Chambers the American Ruth E. Dean of the School of Social Work. represents Smalley, Association for the Advancement of Science on this DEFINITION: "Briefly, a seminar is no more than an committee organized, guided discussion aimed at intellectual dis- AUTHOR! AUTHOR: the new books: The in Among covery."-Stephen Minot, University of Connecticut, Saundaryalahari or Flood of Beauty (Harvard), by Dr. W. "What a Seminar Is Not" (A.A.U.P. Bulletin, Winter Norman Brown, Professor of Sanskrit and Chairman of Issue, December, 1958) South Asia Regional Studies; The Puerto Rican Business- man Dr. Thomas C. Cochran, Profes- Dr. F. Vice-Provost, (Pennsylvania), by COMING EVENTS: Roy Nichols, sor of and A Guide to the Archives School of Arts & Sciences, and History; Diplomatic Dean of the Graduate of Western Europe edited Dr. Lynn the (Pennsylvania), by Professor of History, will address the Society of M. Case, Professor of History, and Dr. Daniel H. Thomas Alumni the of College at a luncheon on April 8. Place: of the University of Rhode Island . Mask & Club. Time: 12:15 Reservations: call Wig p.m. WORTH ANOTHER THOUGHT: "I am still learn- John P. Ra,nsey, Jr., at Locust 4-5400, Ext. Secretary, of Michelangelo. 6106... An all-day conference sponsored by the University ing."-Motto of Pennsylvania Alumnae Club of Philadelphia will be held on April 11 at the University Museum from 10:00 a.m. to 3:00 p.m. Subject: Adam's Rib, Vocal and Silent THE ALMANAC Partner, a "consideration of the woman in contemporary Published the academic the art, literature, and the monthly during year by society." Among panelists University for the information of its scheduled to appear are Dr. Sculley Bradley, Vice-Provost and Professor of Dr. D. Klarmann, Profes- faculty staff and English; Adolf The Editors sor of German; Dr. Kenneth M. Setton; and Dr. Grant C. are assisted by an Advisory Com- Manson, Althea mittee representing the Faculty, Administration, and Vice Dean of the School of Fine Arts. Dr. Personnel of the K. Hottel, Dean will University. of Women, deliver the keynote Editor Charles Lee address. For information and a copy of the conference Editor Bruce brochure, Mrs. James H. at BA-3-6035 Managing Montgomery telephone Snyder Address Public Relations Office, 201 S. 34th St. or Mrs. Theodore Leopold at ME-5-4042.