The Global Sports Impact Report 2015

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The Global Sports Impact Report 2015 A review of 2014 Executive Summary Executive Summary / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Executive Summary

GSI Report 2015 - A Review of 2014 Executive Summary

The year 2014 was a big one for sport. The Fifa World Cup in Brazil, the Sochi winter Olympics, four other major multi-sport games and over 70 major world championships took place, covering a wide variety of sports.

Over 13 million people bought tickets for these events and over Sport is under-valued. The true impact of sport is not really 330 million people attended the top 25 sporting events of 2014 understood. It is currently measured by economic and media which included the NBA, NFL, MLB, English Premier League, impacts, not all of which convey the true picture. German Bundesliga and Formula 1. There are no standard methodologies for measuring the impact Sport is big business. But how much do we know about of sport. Every country, every sport, every consultancy varies in the people that attend these events and how much do we its respective methodologies. It is almost impossible to compare understand about the true impact of these sports? one event with another, as there is little consistency in the way data is gathered and analysed. For the first time in a unique publication, The Global Sports Impact (GSI) Report 2015 analyses the impacts that these events The GSI Project is developing a methodology to allow sports had on their host cities and nations in 2014. federations, event organisers, host cities and nations to use a common methodology to gather and measure information The GSI Report 2015 is the first in a series of annual reports that about their events, and to present this in a standard way. ABOUT THE GLOBAL SPORTS IMPACT PROJECT ABOUT SPORTCAL studies the previous year’s events and assesses them using the The Global Sports Impact (GSI) Project is developing a standard Sportcal is the most comprehensive provider of sports market methodologies, analytical tools and ratings being developed The GSI Report 2015 considers 77 major world events held methodology for measuring the impact of a sporting event. The intelligence worldwide. It is the essential resource for anyone by Sportcal through its Global Sports Impact (GSI) Project which in 2014 over a series of economic, sporting, media and social project identifies all of the various impacts that a sporting event in the business of sport. Sportcal has been at the forefront of was established in 2011. indicators, and is packed with data, analysis and case studies on creates, not just the economic benefits like tourism, but other sports market news, data, analysis and insight for over 24 years. some of the most compelling events of 2014. social, environmental, media and sporting impacts. The product suite includes; News, Calendar, Directory, Media, The GSI Project aims to create a standard way in which the Sponsorship, Events and Bidding. Sportcal also publishes a bi- various impacts of sports events can be identified, measured and If you read one sports industry report this year make sure it Better understanding of these benefits, and the creation of monthly magazine, Sportcal Insight, and a range of publications. analysed, so providing to sport and all its stakeholders a new and is the GSI Report 2015. It is a must-have report for anyone a methodology that allows the impacts to be compared, will comprehensive way of measuring the real impact of sport. involved in sport. create a more accurate assessment of the true value that sport Sportcal is also the lead partner of the Global Sports Impact brings to the global economy. (GSI) project. The GSI project aims to create an internationally It aims to challenge the current wisdom and the way in which accepted methodology for measuring the impact of major sports events are measured and communicated today. The project, which was established in 2011, is entering its sports events across the globe. second phase in 2015. As well as the publication of this report, the GSI Project is working with federations and host destinations Sportcal was founded in the UK in 1991 by Chief Executive Mike to provide a series of GSI Event Studies on major sports events Laflin. Mike is one of the leading authorities on global sports in 2015. market intelligence. He has been involved in sport for over 25 years, working extensively for a wide range of Olympic and non- In parallel, the GSI project is running an expert programme, Olympic sports. in which leading authorities and stakeholders in the sports industry will be asked to identify the key factors that need to be studied when measuring the impact of events and their relative importance.

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Event and Bidding / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Events and Bidding

GSI Report 2015 Events and Bidding

One of the outcomes of the GSI Project is the Top five bid nations in 2014 OLYMPIC MOMENTUM BEHIND USA BIDDING EFFORT In 2014, USA won the hosting rights to five events , more than any other nation, yet the lower rating of the events meant that ability to take data gathered on a wide variety of COMBINED RANK NATION CONTINENT EVENTS GSI EVENTS the country was still more than 2,000 GSI points away from the events and analyse this data using the GSI Events RATING most successful nation, its neighbour Canada, which attracted Rating system. 1 Canada North America 4 6581 four events.

2 Denmark Europe 3 5779 The events won by USA, which include the UCI BMX World Championships 2017 and FIS Freestyle Ski & Snowboard World 3 Qatar Asia 2 5103 Championships 2019, are all owned by Olympic-participant 4 USA North America 5 4479 federations, albeit the championships themselves might not be current Olympic disciplines. 5 Japan Asia 2 4131 In overseeing the bids for all events, the US Olympic Committee Source: Sportcal Research This enables a more comprehensive analysis of who is active in In 2014: was heavily engaged with the Olympic sports community over bidding for events in 2014, reflecting not only how successful 2014, as it prepared a bid to host the Olympic Games in 2024. they have been by numbers, but adding the dimensions of the The results take into account 61 future editions of the world size and scale of events they have been awarded. championships and multi-sport games currently included in the GSI dataset, which were awarded in 2014. The events were Hosting rights won by USA in 2014 Sportcal’s Bidding service lists all the major sports bidding 61 given a forecast rating based on the average GSI Events Rating opportunities currently available and lists all the nations or realised at previous editions held over the last eight years, and GSI cities that are actively bidding and who has been successful in those forecasts were aggregated to give the results shown. SPORT EVENT CITY EVENT winning the bid. RATING WORLD CHAMPIONSHIPS The list of the top five most successful bidding nations in 2014 Cycling - UCI BMX World Rock Hill 1111 When the data is matched with the GSI Events Rating System we AND MULTI-SPORT GAMES is rounded off by USA (4) and Japan (5). However, Russia, which BMX Championships 2017 can then get a sense of size and scale in the events bidding race. Were awarded to: has topped Sportcal’s Global Sports Nations Index since April 2014 is not present on the list having not been awarded any ISAF Women's Match Racing Sailing Sheboygan 547 Based on the Sportcal data and GSI analysis Canada was 34 events in 2014. World Championship 2016 the most successful bid nation in 2014, followed by NATIONS Denmark (2) and Qatar (3), while at a continental level Europe Asia was the second most successful continent in being Skiing - FIS Freestyle Ski & Snowboard ACROSS Park City 991 still leads the way, having been awarded over half of the events awarded events, followed by North America. Nations from Freestyle World Championships 2019 available in 2014. Africa won the right to host just two events, with Oceania and Synchronised ISU World Synchronized Colorado South America winning one apiece. 888 6 Skating Skating Championships 2017 Springs Why CONTINENTS ITU Long Distance Triathlon Triathlon Oklahoma 942 2017 World Championships 2016 Source: Sportcal Research Sport Matters THE MOST and the impact of sport COMMON YEAR THAT THE EVENTS AWARDED IN 2014 WILL TAKE PLACE IN

Why Sport Matters Event and Bidding (analysis) GSI Report 2015 - A Review of 2014 Contents

1: ‘WHY SPORT MATTERS’ 3: THE GLOBAL SPORTS IMPACT PROJECT 5: ECONOMIC IMPACT The GSI Report starts with an essay on ‘Why Sport Matters’ The GSI Project was started in 2011 to create some standard The key theme of this section is: what is the economic impact written by John Siner, formerly of the International Olympic ways in which the impact of sport can be identified, measured of sport and how do we measure it? Economic impact is one of Sport has the power to change the Committee, and the founder of ‘Why Sport Matters’. The essay and analysed, so providing to sport, and all its stakeholders, a the key measures used to justify the hosting of major sporting “ discusses why sport plays a unique role in society, why it creates new, comprehensive and objective picture of the full potential events. It has become the main tool used by governments and world. It has the power to inspire. It a common ground of understanding and why it has such a of sport. It also aims to build a community to exchange cities to show a return on their investment in sport. In many deep influence on our lives. Sport is used as an instrument to knowledge and insights and to create a unique forum to cases it is the only justification given for hosting an event. But has the power to unite people in a deliver various political outcomes, and major sports events have promote discussion around the positive and negative impacts there is no standard measurement of sport’s economic impact. way that little else does. It speaks to become a huge global industry with billions of dollars spent of sport. GSI is a collaborative initiative, driven and led by Every country, every government, every consultancy has a every year in delivering major sporting events. But it remains a Sportcal, which unites a worldwide network of partners, experts different methodology that is used to measure economic impact youth in a language they understand. fact that we don’t honestly realize the true meaning and specific and stakeholders. which means that no event can really be compared with another Sport can create hope where once impact of sport. event when it is hosted in a different country. 4: EVENTS AND BIDDING there was only despair. It is more 2: EVENTS AND CITIES Which was the most successful nation in bidding to host 6: MEDIA IMPACT powerful than government in breaking More world championships and multi-sport games are being major sporting events in 2014? Russia, Canada and the United The impact of media has always been challenging to measure, added to the sporting calendar each year. The Youth Olympic Kingdom are the highest ranked Global Sports Nations in 2014 but with the growth of digital platforms, the internet and now down racial barriers. Games and the FIBA 3x3 World Championships are among but were they the most successful at attracting major sporting social media it has become even more complicated. This the events that have been added to the sporting calendar in events. Sportcal combines the data from its Bidding service with chapter explores what are the standard measurements used to the last five years alone. Added to this are events that have the GSI Events Rating system and produces analysis on which measure media impact and poses the question: do these work NELSON MANDELA increased their frequency of delivery, like the European Athletics nations were the most successful at bidding for major sports for all stakeholders? Cumulative audiences and Advertising Championships which moved from a four-year to a two-year events in 2014. Value Equivalency are considered as standard measures within cycle in 2012. But why this increase in sporting events, and why the media world, but do they give us a true reflection of media do cities want to host these events? impact? Online and social media are starting to gain traction as key drivers of event exposure but who is engaging with these media and how do we measure their impacts? The GSI Sports Social Media Index and GSI IF Social Media Index provide an indication of who is driving this area of sport.

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Sporting Impact / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Sporting Impact Case Study / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Case Study

World championships and multi-sport games 2014 - Participating athletes and nations (continued) DISTRIBUTION OF SPORTS EVENTS IN 2014 Continental reach Europe hosted three of the five GSI-eligible multi-sport games Mega-events such as an Olympic Games or the Fifa World Cup held in 2014 while Asia hosted the Youth Olympic Games and SPORT EVENT ATHLETES NATIONS CONTINENTS will always attract the most talented athletes from across the the Asian Games, which are excluded from this analysis as they Olympics Olympic Winter Games 2014 2,798 88 6 world because of their prestige. The number of athletes and are continental events. competing nations is dependant upon qualification, ensuring Orienteering World Orienteering Championships 2014 338 53 6 that only the best participate. However, this is not always the Analysing GSI-eligible world championships alone, we see that Paralympics Paralympic Winter Games 2014 547 45 5 case for major world championships. the continental distribution of events is very Euro-centric. Racquetball 17th IRF World Championship 2014 103 22 4 One potential measure of sporting impact is the ‘reach’ of the Continental distribution of 72 World Roller Sports World Roller Speed Skating Championships 2014 300 32 6 major world championships: how many continents and nations Championships in 2014 Rowing 2014 World Rowing Championships 1,168 60 6 are represented at each event. 5.56% Rugby Union Women's Rugby World Cup 2014 312 12 5 1.39% Summary Summary Part of the first phase of the GSI Project was an analysis of the Sailing 2014 ISAF Sailing World Championships 1,470 81 6 number of nations from each continent competing at each 12.5% world championship in 2014. This analysis provides an insight Sailing 2014 ISAF Women's Match Racing World Championship 52 8 3 Sport Owner Last 10 Hosts - Men’s World Cup Future Hosts into where athletes are coming from to compete, and whether Europe Shooting ISSF Shooting World Championship 2014 3,143 92 6 Global Sports Impact the location of the world championship has an effect on the Asia Hockey International Hockey Federation (FIH) YEAR CITY NATION YEAR CITY NATION Short Track Speed Skating ISU World Short Track Speed Skating Championships 2014 126 32 5 reach of the event. North America 1975 Kuala Lumpur Malaysia MEN’S The RHWC scored a total GSI Events Rating of 2,412. This is broken down into separate Africa Date Organiser 1978 Buenos Aires Argentina 2018 TBC India scores for economic, sporting, media and social factors, measured across a number of Ski Jumping FIS Ski Flying World Championships 2014 59 17 3 20.83% South America 59.72% 1982 Mumbai India WOMEN’S indicators. 31 May - 15 Jun Dutch Hockey Federation (KNHB) Soccer FIFA World Cup 2014 736 32 6 1986 London England 2018 London UK 1990 Lahore Pakistan The Hague Softball ISF Women's World Championship 2014 272 16 5 Country Event Frequency 1994 Sydney Australia GSI Event Rating Speed Skating Essent ISU World Sprint Speed Skating Championships 2014 50 13 4 Source: Sportcal Research The RHWC took place in seven locations across the Netherlands, with all elite matches Netherlands Quadrennial 1998 Utrecht Netherlands taking place in The Hague, the third largest city in the Netherlands behind Amsterdam Speed Skating Essent ISU World Allround Speed Skating Championships 2014 46 14 3 2002 Kuala Lumpur Malaysia and Rotterdam. According to UNdata, The Hague had a population of 495,083 in 2011. 72 Summer World Championships Sport Climbing IFSC Lead, Speed & Paraclimbing World Championship 2014 247 38 5 60+2012+2+6J Summary 2006 Monchengladbach Germany WORLD 6.45% 2010 New Delhi India The Hague has hosted a range of major sports events in the past including the Sport Climbing IFSC Boulder World Championships 2014 210 41 6 1.61% CHAMPIONSHIPS The Rabobank FIH Hockey World Cup 2014 marked the first time that the men’s and ECONOMIC SPORTING IKF European Korfball Championship in 2010, and the ITU Cross Triathlon World Swimming 12th FINA World Swimming Championships (25m) 2014 987 169 6 11.25% women’s field hockey world cups were held simultaneously at the same location since Last 10 Hosts – Women’s World Cup 65% 10% Championships 2013. It also hosted part of the FIVB Beach Volleyball World 1998, when the event was held in Utrecht, also in the Netherlands. Swimming - Synchronised FINA Synchronised Swimming World Cup 2014 107 17 6 Championships in June 2015. The Hague ranked 40th in the Sportcal Global Sports YEAR CITY NATION Europe Cities Index in November 2014. 1978 Madrid Spain Synchronised Skating ISU World Synchronized Skating Championships 2014 439 18 4 Asia The event, which had 12 men’s and 12 women’s teams, attracted a total attendance of 1981 Buenos Aires Argentina Table Tennis ZEN-NOH World Team Table Tennis Championships 2014 791 117 6 5 North America 250,000. The official motto of the tournament was ‘Let’s Celebrate Hockey’. 2117 pts The Netherlands Africa 1983 Kuala Lumpur Malaysia Taekwondo WTF World Cup Taekwondo Team Championships 2014 112 10 6 MULTI-SPORT The Netherlands, with a population of 16.8 million (2014), has hosted numerous 19.35% South America 61.29% Key Highlights 1986 Amstelveen Netherlands GAMES sporting events in recent years. It occupies 13th place in the most recent version of the Trampoline 30th Trampoline Gymnastics World Championships 2014 270 41 6 1990 Sydney Australia 432 athletes competed for 24 teams from 15 countries. The Dutch women’s team won Sportcal Global Sports Nations Index, the sixth-highest European nation. MEDIA SOCIAL Triathlon ITU World Triathlon Series 2014 (Grand Final) 129 36 6 gold, while the men’s team won the silver medal, finishing behind Australia. 1994 Dublin Ireland 1998 Utrecht Netherlands 16% 9% Triathlon 2014 ITU Cross Triathlon World Championships 92 24 5 Notable recent events include the world championships in artistic gymnastics in 2010, 77 Source: Sportcal Research Of the 250,000 spectators, 18 per cent of visitors came from overseas. In addition to 2002 Perth Australia table tennis in 2011 and rowing in 2014. The Netherlands is also a regular host of UCI Triathlon 2014 ITU Triathlon Mixed Relay World Championships 68 17 6 GLOBAL the main tournament there were 32 supporting events, which included sporting, music 2006 Madrid Spain cycling events, and speed skating, which also has a strong following. Future Editions Triathlon 2014 ITU Winter Triathlon World Championships 40 14 1 SPORTS Winter World Championships and food festivals. 2010 Rosario Argentina 62+1911+2+6K EVENTS The men’s and women’s world cups in Triathlon 2014 ITU Long Distance Triathlon World Championships 32 14 6 20% Event History Continental Hosting Distribution 2018 will be held in India and London, Selected major events in the Netherlands, 2010-2015

Volleyball FIVB Men's Volleyball World Championship 2014 336 24 6 The inaugural men’s world cup took place in Barcelona, Spain, in 1971. The first (all events) 1974 – 2018* England, respectively. The number of

women’s edition took place three years later in Mandelieu, France. teams in each draw will expand from 12 YEAR EVENT CITY Volleyball FIVB Women's Volleyball World Championship 2014 336 24 5 *Combined men’s and women’s world cups counted as one event. to 16, increasing the sporting reach of Wakeboard IWWF Cable Wakeboard World Championships 2014 150 25 5 Europe The previous women’s world cup was held in Rosario, Argentina, in 2010, while the the contest by involving more nations. 2010 Artistic Gymnastics World Championships 2010 Rotterdam 11% 12% Water Polo 15th FINA Men's Water Polo World Cup 2014 104 8 5 Asia 50% most recent edition of the men’s world cup was held in Delhi, India, in the same year.

North America Each attracted similar levels of attendance (125,000 and 120,000, respectively). However, this makes it less likely that the GAC Group World Table Tennis Water Polo 16th FINA Women's Water Polo World Cup 2014 104 8 5 2011 Rotterdam men’s and women’s events will be held Individual Championships 2011

Waterskiing IWWF World Cableski Championships 2014 66 14 2 ARGENTINA 2010 INDIA 2010 NETHERLANDS 2014 at the same time by the same host in 30% HOST WOMEN’S FIH MEN’S FIH HOCKEY MEN’S & WOMEN’S ■ Europe 2014 UCI BMX World Championships 2014 Limberg Weightlifting IWF World Weightlifting Championships 2014 683 75 6 the future, given the resultant increase in HOCKEY WORLD CUP WORLD CUP FIH HOCKEY WORLD ■ Asia 27% matches, and facilities required. Source: Sportcal Research ■ Oceania 2014 FISA World Rowing Championships 2014 Amsterdam Wrestling UWW World Championship 2014 692 81 6 Attendance 125,000 120,000 250,000 ■ South America Venues capacity 12,000 15,000 20,000 Source: Sportcal Research The distribution of the 72 world championships covered five 2015 FIVB Beach Volleyball World Championships 2015 Various of the six continental50 regions, with Europe hosting the+3020K majority Athletes 216 216 432 Source: Sportcal Research (43). Notably, Oceania did not host a single world championship Nations 12 12 15 50% event analysed in the GSI Report 2015, and Africa hosted only Accredited Media 317 421 250 one. North America and South America hosted nine and four Volunteers 150 150 1,183 events, respectively, while Asia hosted 15. Source: Sportcal Research 12Source: Sportcal Research +502711Q 110 © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved 111 174 © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved 175

Sporting Impact Case Study - Rabobank FIH Hockey World Cup 2014

7: SPONSORSHIP IMPACT 8: SPORTING IMPACT 9: SOCIAL IMPACT 10. CASE STUDIES Sponsorship activation is an area of impact that is frequently Do 10,000 Olympic athletes have more impact than 736 The GSI Project has studied the social impact of sport over a The GSI Report 2015 presents in-depth case studies on: ignored by host cities, governments and rights owners. Sponsors national footballers at the Fifa World Cup? What is sporting long period of time and without doubt it is the most challenging • Rabobank FIH Hockey World Cup 2014 spend millions of dollars every year on rights activation, reaching impact and how can we measure it? Are the number of of all impacts to study. There is very little research undertaken • Glasgow 2014 Commonwealth Games millions of sports fans globally but very rarely are their activities competitors and nations significant or should the focus be about the social impact of sport at most sporting events. • Fifa World Cup 2014 included in impact studies. Twelve of the top 20 Best Global on the quality of the athletes? How global are sports events • IAAF/Al-Bank World Half Marathon Championships 2014 Brands, according to Interbrand, are involved in sponsoring at and what is their ‘Continental Reach’? How many regions in Social impact is hard to measure because of its intangible nature • Sochi 2014 Winter Olympic Games least one of the major events studied in the GSI Report. The the world are hosting events and how many athletes from and the difficulty in converting it into pure monetary values. identities of these brands and of the events in which they are these regions participate in these events? Sports participation How do you measure pride and social inclusion in monetary Each case study presents the key highlights of the event, and involved are explored in this chapter, together with analysis on comes in many different forms and more and more federations terms? Yet the unique power of sport to attract, mobilise and looks in detail at the economic, financial, sporting and social sponsorship deals by brand and by sector. are attaching mass participation events to their major world inspire has long been recognised by the United Nations and it impacts of each event. championships. What form does this participation take and what is increasingly trying to harness this power to achieve a range numbers are they generating? of outcomes and policies. This chapter looks at various areas of social impact ranging from volunteering, children, participation, education and the environment.

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Event Analysis / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Event Analysis Event Analysis / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Event Analysis

Event Analysis Event Analysis Event Analysis IJF World Event Analysis CPT World Men’s Curling IIHF World Championship 2014 Championships 2014 ICC World Twenty20 2014 Championship 2014

Sport Owner GSI Event Ranking 2014 Sport Owner GSI Event Ranking 2014 Sport Owner GSI Event Ranking 2014 Sport Owner GSI Event Ranking 2014 Ice Hockey IIHF th Judo IJF st Cricket ICC th Curling WCF th out of 77 events out of 77 events out of 77 events out of 77 events Date Organiser 6 Date Organiser 21 Date Organiser 10 Date Organiser 45 09 May - 25 May Belarusian Ice Hockey Association GSI Event Rating 25 Aug - 31 Aug Russian Judo Federation GSI Event Rating 16 Mar - 06 Apr Bangladesh Cricket Board GSI Event Rating 29 Mar - 06 Apr Chinese Curling Association GSI Event Rating City Event Frequency pts City Event Frequency pts City Event Frequency pts City Event Frequency pts Minsk, Belarus Annual 2614 Chelyabinsk, Russia Annual 1721 Various, Bangladesh Biennial 2417 Beijing, China Annual 968 Statistics Statistics Statistics Statistics The IIHF World Championships are held annually. Since 2008, the event has been The World Judo Championships are held annually, except in summer Olympic years, The ICC World Twenty20 2014 marked the fifth edition of the competition since its The 2014 edition of the annual World Men’s Curling Championship marked the first ECONOMIC ECONOMIC ECONOMIC ECONOMIC exclusively staged in Europe, with this trend not set to end until at least 2020. Total Attendance 643,434 having first taken place in 1956. Total Attendance 60,000 inception in 2007. Total Attendance 458,942 time the event had been held in Asia since its inception in 1959. From 2005, Canada Total Attendance 35,000 has hosted men’s and women’s events in alternating years, and Canada will continue Teams from 16 nations competed across 17 days in two venues in 2014. The total Ticketed Attendance - The 2014 edition scored the event’s lowest GSI points total since 2009. This was Ticketed Attendance - In an expanded men’s format, 16 competing nations were in action, compared with 12 Ticketed Attendance - Ticketed Attendance - to host a world championship until at least 2018. The championship is contested by 12 event attendance numbered 643,434, over 50-per-cent greater than the 2013 Non-Ticketed Attendance - largely because of the low number of competing athletes (637), a 25-per-cent Non-Ticketed Attendance - previously. A women’s competition featuring 10 teams was held simultaneously with the Non-Ticketed Attendance - Non-Ticketed Attendance - teams, with each team consisting of five members, over a period of eight to nine days. tournament (in Helsinki, Finland and Stockholm, Sweden). Venues 2 reduction on the 2010 event (in Tokyo, Japan), the equivalent event in the middle of Venues 1 men’s event. The event was broadcast in 220 nations via 38 broadcasters. Venues 2 Venues 1 the last summer Olympic cycle. The event attracted considerably fewer spectators in 2014, compared with the The ICC World Twenty20 will again be a joint men’s and women’s event in 2016. From there SPORTING SPORTING SPORTING 2013 edition (in Victoria, Canada), with numbers down by 42 per cent despite the SPORTING onwards, the women’s and men’s events will be held separately, each on a quadrennial Competitors - Total 400 Competitors - Total 637 Competitors - Total 390 18,000-capacity venue offering the highest venue capacity of recent years. Competitors - Total 60 basis from 2018 and 2020 respectively. Men / Women 400 / 0 Men / Women 386 / 251 Men / Women 240 / 150 Men / Women 60 / 0 GSI Event Rating Breakdown Overseas / Domestic 375 / 25 GSI Event Rating Breakdown Overseas / Domestic 619 / 18 GSI Event Rating Breakdown Overseas / Domestic 360 / 30 GSI Event Rating Breakdown Overseas / Domestic 55 / 5 Continental Reach 3 Continental Reach 6 Continental Reach 5 Continental Reach 3 Competing Nations 13 Competing Nations 110 Competing Nations 16 Competing Nations 12

MEDIA MEDIA MEDIA MEDIA 63% 8% 22% 7% TV Continental Reach 6 48% 21% 21% 10% TV Continental Reach 5 63% 9% 23% 6% TV Continental Reach 6 57% 14% 18% 11% TV Continental Reach 4 TV Nations 150 TV Nations 100 TV Nations 220 TV Nations 40* Broadcasters 60 Broadcasters 60 Broadcasters 38 Broadcasters 6 ECONOMIC SPORTING MEDIA SOCIAL ECONOMIC SPORTING MEDIA SOCIAL ECONOMIC SPORTING MEDIA SOCIAL ECONOMIC SPORTING MEDIA SOCIAL Accredited Media 480 Accredited Media 369 Accredited Media 300* Accredited Media 50* Competing Nations By Continent Competing Nations By Continent Competing Nations By Continent Competing Nations By Continent SOCIAL SOCIAL SOCIAL SOCIAL Volunteers 1,050 Volunteers 800 Volunteers 350* Volunteers 200*

13 Event Hosting 45 Event Hosting 3 Event Hosting 8 Event Hosting EUROPE EUROPE EUROPE EUROPE 2 EDITIONS 8 EDITIONS 1 EDITIONS 2 EDITIONS NORTH NORTH NORTH NORTH AMERICA 1 First Edition 2000 AMERICA 22 First Edition 1956 AMERICA 8 First Edition 2007 AMERICA 2 First Edition 1959 ASIA Number of Editions 15 ASIA Number of Editions 29 ASIA Number of Editions 5 ASIA Number of Editions 56

0 CONTINENTAL HOSTING 21 CONTINENTAL HOSTING 2 CONTINENTAL HOSTING 0 CONTINENTAL HOSTING AFRICA 0 Africa - AFRICA 6 Africa 1 AFRICA 2 Africa 1 AFRICA 0 Africa - 0 OCEANIA Asia - 8 OCEANIA Asia 6 0 OCEANIA Asia 2 0 OCEANIA Asia 1 SOUTH Europe 14 SOUTH Europe 16 SOUTH Europe 1 SOUTH Europe 27 AMERICA North America 1 AMERICA North America 3 AMERICA North America 1 AMERICA North America 28 Oceania - Oceania - Oceania - Oceania - South America - South America 3 South America - South America - Past/Future Editions Past/Future Editions Past/Future Editions Past/Future Editions

2012 2013 2014 2015 2016 2011 2013 2014 2015 2017 2010 2012 2014 2016 2020 2012 2013 2014 2015 2016 Finland and Sweden Finland and Sweden Minsk, Belarus Czech Republic Russia Paris, France Rio de Janeiro, Brazil Chelyabinsk, Russia Astana, Kazakhstan Budapest, Hungary Barbados, Guyana Sri Lanka Bangladesh India Australia Basel, Switzerland Victoria, BC, Canada Beijing, China Halifax, NS, Canada Basel, Switzerland and St. Lucia

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Event Data Event Data

Global Sports Nations Index / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Global Sports Nations Index

11. EVENTS DATA 12. NATIONS & CITIES INDEX REVIEW Where do each of the 77 world championships and multi-sport How much has each top sports nation risen or fallen in the games in 2014 rank, according to GSI’s innovative scoring Sportcal Global Sports Nation Index since 2012? Russia GSI Report 2015 system? The GSI Project has to date collated analysis data on might be the current leading Global Sports Nation, but which Global Sports Nations Index over 1,500 top sports events and the events data pages present country leads the way per head of population, or by GDP per A major part of the GSI Project has involved the analysis, data and GSI ratings on the top events in 2014. capita? The GSI Report 2015 also looks at the top 500 cities as development of an index looking at how successful measured by the Sportcal Global Sports Cities Index, the top cities and nations have been at attracting major sporting events. sports cities by continent, and at which continents are increasing their share of events by the GSI rating system.

The Global Sports Nations Index is based on an in-depth The data is stored in the GSI database and the rating is then Matters will not stand still, as in each month new bidding CONTAINED IN THIS INDEX: analysis of over 600 major multi-sport games and world applied to each event. opportunities will emerge and the hosts of future editions of championships over a rolling 12-year period, covering six years major sport events will be decided. Which bid will be victorious? in the past and six years in the future. The 2014 index is based The Global Sports Nations Index is calculated from the number And what will be the effect on the standings in future editions of on the period 2009 through 2020. This period allows for three of events a nation has hosted and the GSI Events Rating for the Global Sports Nations Index? Olympic cycles and three Fifa World Cup cycles, the mega each of those events. A time weighting is then given to those events that are at the pinnacle of the sports events industry. events so that events in the current year are worth 100 per cent This report features the fifth version of the bi-annual Global of the rating value, while events in previous or future years are Sports Nations Index conducted in November 2014. The cut-off 642 The index is based on over 70 sports, including summer and worth proportionally less. for events to be included in calculations for the Index was 24 EVENTS winter Olympic sports and Olympic ‘recognised’ sports. The aim October, 2014. is to identify who is bidding for and winning the right to host The total number of weighted points per year is then calculated global sports events. for each nation, with the nation scoring most points being awarded the title of Global Sports Nation for that year. At the In order for it to be truly global the index needs to focus on same time an index is produced for the past six years and the events that any country can bid for, with a few exceptions for future six years to compare who has hosted the most events in multi-sport games. This means that continental events and the past with who is hosting the most events in the future. 74 World Series events are excluded from the current index. The Global Sports Nations Index shows that the landscape for SPORTS Thus, events like soccer’s Euro 2016, a continental hosting major sports events is becoming more competitive and championships for one sport, and golf’s Ryder Cup, an event countries are increasingly purposeful in their motivations for limited to only certain countries for one sport, are excluded staging events, as the range of benefits is better understood. from the current index. Selected continental multi-sport games 78 are included such as the Asian Games, the Pan American GSI observed that nations are becoming more strategic NATIONS Games and the Commonwealth Games. in their bidding and hosting plans, with key initiatives and appointments announced in Canada, France, the UK and Data is gathered on the events that are covered in the index USA. Some countries are following the example of upwardly- and each event is given a weighting based on the GSI Events mobile Denmark, which is in the top 20 since 2012, in creating Rating system. The GSI Events Rating is calculated based on the centralised sport events groups responsible for co-ordinating 140 size, scale and impact of an event using a range of indicators. bidding strategy.

CATEGORIES OF EVENT

Global Sports Nations Index

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LIST OF TABLES LIST OF FIGURES

Events and Cities Commonwealth Games - Previous hosts Events and Cities Rabobank FIH Men’s & Women’s Hockey World Cup New events inaugurated since 1991, out of world championships that took place in 2014 Commonwealth Games - Future hosts IOC total revenues growth 2001-2016 ($ billions) Hockey World Cup - Continental hosting distribution (1974 - 2018*) Oldest events by number of editions, out of world championships that took place in 2014 Glasgow 2014 - Summary of attendance by group IOC revenues breakdown 2009-2012 Hockey World Cup 2014 - Breakdown of attendance Year of first edition and number of editions, out of world championships held in 2014 Glasgow 2014 - Economic (attendance) data Fifa Income Statement 2011-2014 ($ millions) Rabobank World Hockey 2014 app IOC revenues 2001-2012 ($ billions) Glasgow 2014 - Tourism data Fifa revenues breakdown 2011-2014 Rabobank World Hockey 2014 - social media ICC summary consolidated financial statement for the year ended 31 December 2013 Glasgow 2014 - Economic impact data Events and Bidding RHWC Elite Competition: Continental Athlete Distribution The GSI Project Glasgow 2014 - Venues and capacities, and sports hosted Top 10 bid nations in 2014, by combined GSI Events Rating and number of events won The XX Commonwealth Games Sports and disciplines included in first phase of GSI Research Glasgow 2014 - Budget overview and variance, 2013-2014 Continental distribution of events awarded in 2014 Commonwealth Games - Regional hosting distribution (1930 – 2018) Global Sports Nations Index – November 2014 (Top 10) Glasgow 2014 - Top 10 Countries from where users visited the glasgow2014.com site Average GSI Event Rating per event awarded in 2014, by continent Glasgow 2014 - Ticketed events breakdown Global Sports Cities Index – November 2014 (Top 10) Glasgow 2014 - Television data Events awarded in 2014 by year of competition Volumes Of Visitors Attending Glasgow 2014 And Festival 2014 Events and Bidding Glasgow 2014 - Online data Economic Impact Glasgow 2014 - Unique visitor breakdown Top five bid nations in 2014 Glasgow 2014 - Accredited media data Constitution of total economic impact Glasgow 2014 - Games venues and Athletes' Village spending ($ million) Hosting rights won by USA in 2014 Glasgow 2014 - XX Commonwealth Games rights holding broadcasters Turning one billion tourists into one billion opportunities Commonwealth Games - Cost 2006-2014 ($ billion) Winter Olympic Games 2022: Bid withdrawals in 2014 Glasgow 2014 - Daily highlights packages by rights holding broadcaster Direct economic impact of selected recent sporting events 2010 – 2014 (€m) Glasgow 2014 - Commercial income Number of events and GSI Events Rating by continent Glasgow 2014 - Sporting data FIBA Basketball World Cup 2014: Direct economic impact generated on Spain by stakeholder (€m) Competing nations by continent Number of events and GSI Events Rating by nation Glasgow 2014 - Medals table: top 10 Top 20 major events by attendance in 2014 FIFA World Cup 2014 Economic Impact FIFA World Cup 2014 Media Impact Fifa World Cup - Continental hosting distribution (1930-2022) Top 15 nations providing tourists to Fifa World Cup 2014 Fifa World Cup - Historical event data Fifa World Cup - Media rights revenues ($ millions) Fifa World Cup 2014 - Total ticket sales by customer group Top 20 major events by attendance 2014, compared with 2010 Fifa World Cup - Previous hosts 1974-2010 Winter Olympics - Media rights revenues ($ millions) Fifa World Cup 2014 - LOC expenses by event Attendance of major annual events in 2014 Fifa World Cup - Future hosts Commonwealth Games - Media rights revenues ($ millions) Fifa World Cup 2014 - LOC expenses by functional area North American sport attendance in 2014 (selected leagues) Selected major events in Brazil, 2011-2016 FIBA Basketball World Cup for Men - Media rights revenues ($ millions) IAAF/AL-Bank World Half Marathon Championships Attendance of the NPB and KBO Leagues in 2014 Fifa World Cup 2014 - Ticket data Brazil: pay-TV subscribers (000s) World Half Marathon Championships - Continental hosting distribution (1992-2016) Attendances of select soccer leagues and tournaments in 2014 Fifa World Cup 2014 - Fifa Fan Fests attendance Brazil: Uefa Champions League rights fees ($ million per season) World Half Marathon Championships - Elite athletes and competing nations (1992 - 2014) Attendances of cycling grand tours in 2014 Top 20 nations - Ticket allocations Russia: pay-TV subscribers (millions) The XXII Olympic Winter Games Attendances of golf majors in 2014 Top 15 nations - Tourists attending Fifa World Cup 2014 Russia: Advertising market (RUB millions) Winter Olympic Games - Continental hosting distribution (1924 - 2018) Attendance of major tennis events in 2014 Fifa World Cup 2014 - Venue capacities Content spend by UK commercial multi-channel broadcasters* Winter Olympic Games - Total attendance (2006-2014) Average attendances of select major properties in 2014 Fifa World Cup 2014 - Revenues 2011-2014 ($ million) Spain: pay-TV subscribers by platform Winter Olympic Games - Domestic sponsorship revenues (1998-2014) Planned and estimated final costs of Sochi 2014 winter Olympics Fifa World Cup 2014 - Expenses 2011-2014 ($ million) FIS social media followers (June, 2015) Winter Olympic Games - Revenues breakdown (2006-2014) Media Impact Fifa World Cup 2014 - Competing nations Sponsorship Impact Winter Olympic Games - Broadcast hours split by free-to-air and pay-TV (2010 & 2014) GSI Sports Web Index - Top 10 all federations and events Fifa Legacy Fund distribution GSI Report 2015 events - Number of sponsorship deals per brand Sochi 2014 - Global television and digital audience reach (millions) GSI IF Web Index – Top 10 international federations Football for Hope Festival data GSI Report 2015 events - Number of sponsorship deals per industry 2014 Winter Olympics' Google Trend Chart: February 2014 FIS social media reach IAAF/AL-Bank World Half Marathon Championships Sporting Impact Athlete, Nations and Disciplines, 1998-2014 GSI Sports Social Media Index (Top 50) - 8 July 2015 Half Marathon World Championships - Historical event data Continental distribution of 72 World Championships in 2014 Sochi 2014 - Continental athlete distribution GSI Social Media Index – 8 July 2015 Half Marathon World Championships - Previous 10 hosts Top 25 world championships: Competing nations Percentage of Olympic nations competing by continent Social Media - Ranks and figures (Selected major international sports organisations and events) Half Marathon World Championships - Future hosts Global reach of events: Competing nations vs IF membership Winter Olympic Games - Total volunteers (1998-2014) GSI IF Social Media Index – 8 July 2015 Selected major events in Denmark, 2009-2019 Continental split of athletes (from 66 events) Sochi 2014 - Public support (2006-2013) Sponsorship Impact The XXII Olympic Winter Games Average percentage of athletes Cities and Nations Index Fifa World Cup 2014 sponsors Winter Olympic Games - Historical event data Mass participation continental reach - ITU World Triathlon Series 2014 (Grand Final) Regions hosting multi-sport and world championship level events that Italy, Germany, France and Spain bid for unsuccessfully Interbrand’s 2014 Best Global Brands Winter Olympic Games - Previous 10 hosts Percentage of female athletes at summer and winter Olympic Games Tracking the progress of the top 10 Global Sports Nations Sochi 2014 Winter Olympic Games: IOC TOP Partners Winter Olympic Games - Future hosts Average split of male/female athletes (55 events) Total GSI points by continent (2009-2020) Selected major events in Russia, 2013-2019 Percentage split of athletes in multi-sport games in 2014 Sporting Impact Variation in global share of GSI points from 2009-2014, to 2015-2020 World championships and multi-sport games 2014 - Participating athletes and nations Sochi 2014 - Attendance data Average percentage of male/female athletes, winter vs summer events Share of GSI points per continent Continental distribution of NOCs Sochi 2014 - Ticketing data Average gender split of ISU events (four events) Top 10 Global Sports Cities 2014, by GSI score and number of events won Reach of multi-sport games in 2014 Sochi 2014 - Ticket prices Percentage of female athletes at UCI events in 2014 Number of cities in top 100 Global Sports Cities Index by continent for all events (2009-2020) World championships in 2014 attracting more than 100 competing nations Sochi 2014 - Competition venues Number of gold summer Olympic medals won by nation (1984-2012) and future events (2015-2020) Competing nations distribution by host continent Winter Olympic Games - Venues breakdown, 2010-2018 Percentage share of medals won by host nation in 2014 vs previous edition Continental reach of 72 world championship events Planned and estimated final costs of Sochi 2014 winter Olympics Hockey World Cup 2014 - Website statistics Athletes reach at 72 world championship-level events Sochi 2014 - Revenues 2006-2014 ($ millions) Hockey World Cup 2014 elite competition: Continental athlete distribution Athlete distribution by host continent Sochi 2014 - Global television broadcast summary Hockey World Cup 2014 - Domestic team performance Selected mass participation events in 2014 Sochi 2014 - Global digital broadcast summary Social Impact World Marathon Majors starters 2007 vs 2014 Winter Olympic Games - Debut nations in 2014 Total number of volunteers utilised by category (43 events) Average percentage split of male/female athletes Sochi 2014 - Breakdown of sporting disciplines Average number of volunteers by category Events with equal percentage gender split in 2014 Winter Olympic Games - New disciplines added for Sochi 2014 Once a week (1 x 30) sport participation (millions) Events with lowest gender equality in 2014 (excluding multi-sport games) Sochi 2014 - Number of athletes and competing nations by continent How does Olympic performance affect your national pride?' (Average) Split of male/female athletes at events in 2014 Event Analysis How does Olympic performance affect your national pride?' (Breakdown) Net increase in medals won for host nation (73 events) Major sporting events 2014 by GSI Event Rating Net increase in medals won for host nation (multi-sport games) Global Sports Cities and Nations Index Increase in medals won for host nation compared to previous edition (73 events) Top 20 Global Sports Nations 2009-2020 Social Impact Top 10 Sports Nations 2009-2014 (Past) Number of volunteers per event studied by GSI in 2014 Top 10 Sports Nations 2015-2020 (Future) Active People Survey – 1 (3x30 and 1x30) Top six European nations in the Global Sports Nations Index (April 2014) Active People Survey - 2-5 (1x30) Top six European nations: comparison between past and future Index (April 2014) Active People Survey - 6-7 (1x30) Number of world championships and major multi-sports games hosted by continent WHO - Global recommendations on physical activity for health GSI points per head of population: Top 10 and selected others Rabobank FIH Men’s & Women’s Hockey World Cup GSI points per $, GDP per Capita (PPP): Top 10 and selected others Hockey World Cup - Historical event data Sportcal Global Sports Nations Index - November 2014 Men’s Hockey World Cup - Previous 10 hosts GSI Full Index (covering 12 years, six years past and six years future) Women’s Hockey World Cup - Previous 10 hosts GSI Past Index (covering six years past) Hockey World Cup - Future hosts GSI Future Index (covering six years future) Selected major events in the Netherlands, 2010-2015 Sportcal Global Sports Nations Index November 2014 Hockey World Cup 2014 - Venue data Top 20 Global Sports Cities 2014 (2009-2020) Hockey World Cup 2014 - Breakdown of revenues ('000s) Top 10 Future Sports Cities (2015-2020) Hockey World Cup 2014 - TV nations: Continental breakdown Top cities by continent Hockey World Cup 2014 - Website statistics Canada: Cities in top 100 Hockey World Cup 2014 elite competition: Continental athlete distribution Top 10 nations with most Global Sport Cities in top 100 Hockey World Cup 2014 - Domestic team performance USA: Top five cities The XX Commonwealth Games Australia: Top five cities Commonwealth Games - Historical event data Global Sports Cities Index 2014: Top 500 - November 2014

10 © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved 11 Executive Summary / Global Sports Impact Report 2015 Global Sports Impact Report 2015 / Executive Summary

SPORTS AND EVENTS

Archery 12th Indoor Archery World Championships 2014 Racquetball 17th IRF World Championship 2014 GSI Report 2015 - A Review of 2014 Archery World Field Archery Championships 2014 Roller Sports World Roller Speed Skating Championships 2014 Athletics IAAF 15th World Indoor Athletics Championships 2014 Rowing 2014 World Rowing Championships Athletics IAAF 26th World Race Walking Cup 2014 Rugby Union Women's Rugby World Cup 2014 Order Form Athletics IAAF/AL-Bank World Half Marathon Championships 2014 Sailing 2014 ISAF Sailing World Championships Badminton Li-Ning BWF World Championships 2014 Sailing 2014 ISAF Women's Match Racing World Championship Badminton Li-Ning BWF Thomas & Uber Cup Finals 2014 Shooting ISSF Shooting World Championship 2014 To order this report, please fill in this form, scan a copy and email it to [email protected] Basketball FIBA Basketball World Cup for Men 2014 Short Track Speed Skating ISU World Short Track Speed Skating Championships 2014 By signing this form, you agree to our terms and conditions Basketball FIBA Basketball World Championship for Women 2014 Ski Jumping FIS Ski Flying World Championships 2014 Basketball FIBA 3x3 World Championships 2014 Soccer FIFA World Cup 2014 REPORT TITLE LICENSE TYPE PRICE (Excl. VAT) Beach Handball World Beach Handball Championships 2014 Softball ISF Women's World Championship 2014 Boxing AIBA Women's World Championships 2014 Speed Skating Essent ISU World Allround Speed Skating Championships 2014 Global Sports Impact Report 2015 Canoeing 2014 ICF Canoe Slalom World Championships Speed Skating Essent ISU World Sprint Speed Skating Championships 2014 Canoeing 2014 ICF Canoe Sprint World Championships Sport Climbing IFSC Boulder World Championships 2014 Date: day / month / year Cricket ICC World Twenty20 2014 Sport Climbing IFSC Lead, Speed & Paraclimbing World Championship 2014 Curling CPT World Men's Curling Championship 2014 Swimming 12th FINA World Swimming Championships (25m) 2014 Please confirm the license type you require. The report will be provided as an encrypted PDF. Curling Ford World Women's Curling Championship 2014 Swimming - Synchronised FINA Synchronised Swimming World Cup 2014 Cycling - BMX UCI BMX World Championships 2014 Synchronised Skating ISU World Synchronized Skating Championships 2014 ¨ Single = £2,995/ $4,695/ €4,295 Cycling - Cyclo-Cross UCI Cyclo-Cross World Championships 2014 Table Tennis ZEN-NOH World Team Table Tennis Championships 2014 ¨ Site = £5,995 / $8,995 / €8,195 Cycling - Indoor UCI Indoor Cycling World Championships 2014 Taekwondo WTF World Cup Taekwondo Team Championships 2014 ¨ Enterprise = £8,995 / $13,495/ €12,895 Cycling - Mountain Bike UCI Mountain Bike and Trials World Championships 2014 Trampoline 30th Trampoline Gymnastics World Championships 2014 Cycling - Mountain Bike UCI Mountain Bike Marathon World Championships 2014 Triathlon ITU World Triathlon Series 2014 (Grand Final) Cycling - Road UCI Road World Championships 2014 Triathlon 2014 ITU Triathlon Mixed Relay World Championships Contact details: NB: Reports will be delivered in PDF format Cycling - Track UCI Track World Championships 2014 Triathlon 2014 ITU Cross Triathlon World Championships Diving 19th FINA Diving World Cup 2014 Triathlon 2014 ITU Long Distance Triathlon World Championships Name Email Equestrian Alltech FEI World Equestrian Games 2014 Triathlon 2014 ITU Winter Triathlon World Championships Company Job Title Fencing Fencing World Championships 2014 Volleyball FIVB Men's Volleyball World Championship 2014 Field Hockey Rabobank FIH Men's & Women's World Cup 2014 Volleyball FIVB Women's Volleyball World Championship 2014 Address Figure Skating ISU World Figure Skating Championships 2014 Wakeboard IWWF Cable Wakeboard World Championships 2014 Floorball 10th Men´s World Floorball Championships 2014 Water Polo 15th FINA Men's Water Polo World Cup 2014 Games 20th Commonwealth Games 2014 Water Polo 16th FINA Women's Water Polo World Cup 2014 State/Province Country Games 17th Asian Games 2014 Waterskiing IWWF World Cableski Championships 2014 Gymnastics - Artistic Artistic Gymnastics World Championships 2014 Weightlifting IWF World Weightlifting Championships 2014 Zip/Post Code Phone Gymnastics - Rhythmic Rhythmic Gymnastics World Championships 2014 Wrestling UWW World Championship 2014 Ice Hockey IIHF World Championship 2014 Judo IJF World Championships 2014 Other sports featured in the GSI Report 2015 Invoice details: Please tick here if same as contact details listed above ¨ Karate WKF World Championships 2014 Aussie Rules Modern Pentathlon World Modern Pentathlon Championships 2014 Baseball College Sports Name Email Modern Pentathlon UIPM Biathle and Triathle World Championships 2014 Canadian Football Olympics Olympic Winter Games 2014 Golf Company Job Title Motor Racing Olympics Summer Youth Olympic Games 2014 Address Orienteering World Orienteering Championships 2014 Rugby League Paralympics Paralympic Winter Games 2014 Tennis

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GSI Report 2014 12th Indoor Archery World Championships 2014

The Fifa World Cup is the largest international single sport event in the world and takes place every four years. There are 32 competing teams split into eight groups with the top two from each group progressing to the round of 16 knockout stages.

Brazil hosted the event for the second time having previously won the event five times, more than any other nation. Organisers sold in excess of 3 million tickets for the event with substantial No part of this publication may be reproduced, distributed or transmitted in any form numbers of non-ticketed spectators or by any means, or stored in any retrieval system of any nature, without prior written visiting fan zones located throughout permission, except for permitted fair dealing under the Copyright Designs and Patent various cities in Brazil. Act 1988.

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