April 23, 2017 Recruitment Beyond China &

Ian Wright Director of Partnerships World Education Services Agenda

Part I: The Need for Diversification - Economic Indicators and Political Rhetoric Part II: Markets in Decline Part III: Emerging Markets Part IV: Conclusion Part I: Introduction The Need for Diversification

© 20172016 World Education Services. All rights reserved. 3 Global Mobility Trends

In 2016, ICEF reported that approximately 5 million tertiary students were studying abroad, an increase of 67% since 2005.

. ICEF estimates an increase to 8 million students by 2025.

ICEF Monitor: http://monitor.icef.com/2016/11/four-megatrends-changing-competitive-landscape-international-education/ Students from Asia (53%) form the largest group of international students at the master’s and doctoral or equivalent levels studying abroad followed by Europe (25%) and Africa (10%).

. Chinese students in particular had the highest share in 2014, accounting for 22% of international postgraduate tertiary students

Australian Gov’t Research Snapshot/Dec’16: https://internationaleducation.gov.au/research/research-snapshots/pages/default.aspx

. UNESCO reports 233,540 Indian students enrolled in higher education abroad in 2015 for an overall increase of 23% since 2013, outpacing Chinese growth during that three year period ICEF Monitor: http://monitor.icef.com/2017/02/watch-for-shifts-in-indian-outbound-this-year/

© 2017 World Education Services. All rights reserved. 4 Mobility Trends into U.S.

China and India accounted for 83.5% of growth for U.S. in 2015/’16

© 2017 World Education Services. All rights reserved. 5 Why Diversify?

“This is not a time to ‘ride it out’. This storm will indeed pass, but if you don’t change what you are doing now, you won’t be here when the dust settles.”

. Jacqueline Kassteen, Jackfruit Marketing

https://www.linkedin.com/pulse/my-prediction-came-true-china-overtakes-uk-2-jacqueline-kassteen?published=t

© 2017 World Education Services. All rights reserved. 6 U.S. Challenged by Rising Host Countries

© 2017 World Education Services. All rights reserved. 7 Surging to Top 10 Study Destination

There were 356,574 international students in Canada in The top three source countries were China (120,339 or 33.7%), 2015, an increase of 6% over the previous year. India (48,914 or 13.7%) and France (20,218 or 5.7%) • 53.1% of total int’l students

(5.6%) • USA (3.4%) • Saudi Arabia (3.3%) • Nigeria (2.8%) • (2.1%) • (2.0%) • (1.4%) • Vietnam (1.4%) • (1.3%) • Pakistan (1.1%) • Hong Kong (1.0%)

• 2000 to 2015, the following top source countries had the largest percent increases: Saudi Arabia (3,173%), India (2,113%), Nigeria (1,687%) and China (886%) • NOTE: Almost 85% are tertiary level http://canadaimmigrants.com/canada-international-students-by-country-2015/

© 2017 World Education Services. All rights reserved. 8 Economic Indicators and Political Rhetoric Oil Prices Affecting Saudi Arabia Significantly

© 2017 World Education Services. All rights reserved. 10

Volume of WES Applicants w/Mexican credentials to U.S. 330

313 310 303

290 292 291 287 282 270 267 260 255 258 250 242 231 230 229

210

190

170

150 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1

2 Month Moving Average Trendline

Source: WES data as of March 2017 © 2017 World Education Services. All rights reserved. 11

. “The media is very powerful and what you see on Facebook, on

Twitter, everything is bad about Trump so you can’t fight those big

media or social media things. [US institutions] can write a blog, say

their (sic) safe, but what you see in on the TV and everything,

every comment is bad about Trump, so it’s really hard.”

. Javier Carmona Silva, co-founder of Elementary Second Language, Santiago, Chile

Source: https://thepienews.com/news/interest-in-us-elt-expected-to-stagnate-in-latin-america-agents-say/#.WOJr8XnE9Ls.email © 2017 World Education Services. All rights reserved. 12

© 2017 World Education Services. All rights reserved. 13 Part II: Markets in Decline

© 20172016 World Education Services. All rights reserved. 14 Steady Drop-Off from South Korea

U.S. Enrollment of Indian & S. Korean Students: 2000-2014

140,000 132,888

120,000 104,897 96,754 100,000

80,466 76,503 80,000 75,065 70,627 63,710 59,022 54,664 60,000 51,519 45,685 40,000

20,000

0 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

Source: IIE Open Doors, 2016 India South Korea

© 2017 World Education Services. All rights reserved. 15 The Situation in Brazil

. Economic and political problems . Officially in recession . Devaluation of the real (local currency) and rising unemployment . Pres. Rousseff impeached; other officials face corruption charges

. Cancellation of the BSMP for Undergraduate Study1 . Program first suspended in fall 2015

. Going forward . Watch the economic and political situation carefully . Many students also use personal and family funding, as well as financial aid

Sources: Custer, 2015; Lu, 2015; Mari, 2015; Note1 http://www.valor.com.br/brasil/4923926/mec-acaba-com-ciencia-sem-fronteiras-para-graduacao-no-exterior © 2017 World Education Services. All rights reserved. 16 Part III: Emerging Markets

© 20172016 World Education Services. All rights reserved. 17 Rebounding Lower-Middle Income Economies

Source: Source: IIE-Open Doors and World Bank Data Note: Percent values might differ from IIE due to exclusions in Country Income Groups http://wenr.wes.org/2016/08/recruitment-beyond-china

© 2017 World Education Services. All rights reserved. 18 Vietnam

. Canada’s #11 source in 2014 at just Outbound Student Mobility over 4,800 students, 16% growth rate • 62,843* . More Vietnamese parents looking to Number of Students in U.S. send their children abroad • 18,722 . Going to U.S. secondary schools as Percent Change from 2014/15 pipeline into U.S. higher education • 14.5% . They are generally well-prepared Rank in Top Places of Origin and have good English skills, but affordability is a concern • 6th (up from 9th)

Academic Levels of Study . According to ICEF, 90% self-funded

• Undergraduate: 67.2% (~40% to 2-yr. colleges) • Graduate: 15.1% . Vietnam third largest sending • Non-degree: 9.9% country (after China and South • OPT: 7.8% Korea) to U.S. community colleges

Sources: *UNESCO, 2016; IIE, 2016 Sources: Clark, 2014; IIE, 2014

© 2017 World Education Services. All rights reserved. 19 Indonesia

. U.S. 2nd most popular destination Outbound Student Mobility after ; Canada 11th (~700) • 37,430

Number of Students in U.S. . A significant emerging economy

• 8,727 . Less than 1/3 from oil revenue Percent Change from 2014/15

• 6.6% . Large, rapidly growing youth pop.

Rank in Top Places of Origin . Indonesia’s higher education • 19th system suffers from quality issues

Academic Levels of Study . Indonesians are price sensitive • Undergraduate: 66.7% • Graduate: 18.6% • Non-degree: 3.4% . Modest government scholarships • OPT: 11.3% . STEM fields most popular in U.S.

Sources: UNESCO, 2016; IIE, 2016 Sources: British Council & DAAD, 2014; Kono & Schulmann, 2014

© 2017 World Education Services. All rights reserved. 20 Nigeria

Outbound Student Mobility . The U.S. is the third most popular • 71,351 destination after the U.K. and Ghana

Number of Students in U.S. . The most populous country in Africa • 10,674 . Largest African economy & growing rapidly

Percent Change from 2014/15 • Heavily dependent on oil, so crash in price affecting student mobility • 12.4% . Nigeria’s generally poor quality higher Rank in Top Places of Origin education system is pushing more • 14th middle/high-income students abroad

Academic Levels of Study . Generally proficient in English, the official language in Nigeria • Undergraduate: 50.8% • Graduate: 35.6% . Students are generally well-prepared • Non-degree: 2.0% • OPT: 11.5% academically, with some having means and others needing financial assistance

Sources: UNESCO, 2016; IIE, 2016 Sources: ICEF Monitor, 2015; ICEF, 2016; Roy, 2015

© 2017 World Education Services. All rights reserved. 21 African Mobility Limitations: Cost & Language

Growth in outbound mobility from Nigeria helps offset tepid growth and in some instances declines from Francophone countries – , Algeria, and Cameroon.

http://wenr.wes.org/2017/03/african-student-mobility-insights-and-recommendation-for-u-s-heis

© 2017 World Education Services. All rights reserved. 22 Other Emerging Markets of Note

ICEF Monitor: http://monitor.icef.com/2016/09/five-emerging-markets-watch/

© 2017 World Education Services. All rights reserved. 23 Part IV: Conclusion

© 20172016 World Education Services. All rights reserved. 24 Turbulent Markets Demand Portfolio Approach

© 2017 World Education Services. All rights reserved. 25 Questions and Comments

© 20172016 World Education Services. All rights reserved. 26 Resources for Students and Skilled Immigrants

WES Global Talent Bridge wes.org/community/

Grade Conversion Guides wes.org/gradeconversionguide/

WES Advisor wes.org/students/tools-and-resources.asp

Free Degree Equivalency Tool wes.org/evaluations/preliminary.asp iGPA Calculator wes.org/students/igpacalc.asp

© 20172016 World Education Services. All rights reserved. 27 Subscribe For WES Research: wes.org/RAS

Improving the International Choose Institutions: Student Experience: Research on International Implications for Recruitment and Student Segmentation Support Services

Bridging the Digital Divide: Segmenting and Recruiting Connect with us! International Millennial Students

http://knowledge.wes.org/Subscription-Page.html

Student Segmentation for @WESPicks, #WESResearch an Effective International Enrollment Strategy linkedin.com/company/worldeducationservices

© 2017 World Education Services. All rights reserved. 28 WES Credential Evaluation Labs

Learn proven methods and techniques to evaluate international credentials: these are intermediate level workshops. WES Undergraduate Admissions Lab – NY Thursday, June 15, 2017, New York, NY WES Graduate Admissions Lab – NY Friday, June 16, 2017, New York, NY WES Undergraduate Admissions Lab – SF Thursday, July 20, 2017, San Francisco, CA WES Graduate Admissions Lab – SF Friday, July 21, 2017, San Francisco, CA

• Look for our Toronto labs in fall ‘17!

© 2017 World Education Services. All rights reserved. 29 Seminar: wes.org/educators/workshops.asp

2017 Summer Seminar Boston College Chestnut Hill, MA 02467

International Education in a New Political Climate June 22-23, 2017

SHARE SEMINAR:

At this seminar, you will gain insights into: At this seminar, you will gain insights into:  How the current political climate is affecting policies and strategies for  internationalizationHow the current political and howclimate institutions is affecting can policies safeguard and theirsstrategies for internationalization and how institutions can safeguard theirs  The lessons to be learned from recent political developments  The lessons to be learned from recent political developments  The ethical challenges for international education in this political context  The ethical challenges for international education in this political context

© 2017 World Education Services. All rights reserved. 30 Free WES Webinars

Archived in 2017

. Education in China: Undergraduate Admission and the Gaokao

. International Student Satisfaction in the U.S., Part 3: Europe and the Americas

. A WES Guide to Grade Conversion

. Education in Colombia

. An Overview of British International Secondary Examinations

. Education in the U.S.

Upcoming in Spring 2017

. May 5 How to Obtain International Credentials for Undergraduate Admissions

. May 12 How to Obtain International Credentials for Graduate Admissions

. Jun 9 The : International Student Mobility Trends and Recruitment Strategies

. Jun 16 Education in

. Jun 23 Understanding African Student Mobility Trends for Student Recruitment

. Jun 30 Education in South Africa

© 2017 World Education Services. All rights reserved. 31 WES Consulting Client Testimonials

“After a careful and thorough data analysis, an on-campus environmental scan and personal meetings with the WES Team, we were able to understand {our} position in the international marketplace and develop strategies to address our student enrollment objectives… We value our time spent with WES and the final report will serve as the centerpiece of our efforts going forward.”

– Alfonso Ortega, Ph.D. Assoc. VP, Research and Graduate Programs

“The benefits of working with WES were evident from day one. Their rigorous analysis and research methodologies challenged my team to be better at what we do, specifically with regards to data management. Actionable insights were identified throughout the project, which were ultimately packaged into a comprehensive and well-documented set of findings. As a result, the recommendations from WES held great credibility and were well received by my faculty and university leadership.”

– Raymond Lutzky, Ph.D.

- Senior Director of Graduate Admissions

Hear what our clients are saying about working with WES

© 2017 World Education Services. All rights reserved. 32 Ready to Engage?

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Contact: Ian Wright Director of Partnerships, WES [email protected] | 212-219-7317 | wes.org/RAS © 2016 World Education Services, Inc. All rights reserved. 33 THANK YOU FOR ATTENDING OUR SESSION

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