0453 Alumni Mid Year2004
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Community-minded 1 UROAR – Re-branding the University 2 Peter Costello 4 1 Devil in distress 6 Online access for alumni 7 Grace Cochrane 8 John Clark 10 UNIVERSITY OF TASMANIA Romana Zieglerová 12 Kate Warner 13 Peter Conrad 14 Distinguished Alumni 15 Mary Donaldson 16 Law School reunion 18 Peter Hay 19 Island Minds 22 Philip Wolfhagen 24 John Honey 26 Greg Leong 28 Alumni News Mid-year 2004 L MNI – ALU Mid-year • Issue • Mid-year 2004 26 NEWS MINDED Photo courtesy The Examiner Midway through 2004, and my second year at the work in the humanities and social sciences and the very University, and I am delighted to say that we are in good special work being done by our physical scientists and heart and good shape. engineers, especially in astronomy, chemistry and You will see from the magazine’s new format that we re- renewable energy engineering. branded late in 2003. We have retained the normal In terms of growth, we were very successful in negotiating University arms for formal and ceremonial occasions, and a wealth of new fully-funded places for students from the for publications we have adopted the red heraldic lion from Federal Government last year. In all, we will offer an the arms as the key symbol in our new brand. It well additional 1,000 places over the next three years to represents our history, with all the lion connotations, and Tasmanians and students from other States. This is great has the advantage of being well-regarded in Asia. We news for UTAS and sets us well on the way to reach our combined the lion with UTAS, the well-known and often- growth targets of 15,000 full-time students by 2008. The used name for the University. Together they form the Government has also provided a range of Commonwealth centrepiece for a stylistic standard that will be used on all Scholarships, enabling us to assist students whose our marketing documents, brochures and public branding circumstances would normally prevent them from opportunities. The feedback has been wonderful thus far. enrolling. Again, this helps us to help Tasmania grow. The brand will get its first test later this year when our Through EDGE, community engagement has come to the recruitment campaign for new students gets underway. fore and we are actively clustering our wide range of Our strategic motto – EDGE (Excellence, Distinctiveness, community service and related activities into a more Growth and Engagement) – is now a regular catchcry strategic portfolio and preparing a Community Engagement around the University and in the community. We contrive Plan for the University. In this, we are embracing the State’s to expand our research excellence effort and remain well- Tasmania Together community, cultural, economic, placed within the top-10 research universities in Australia. environment and democracy objectives and aligning many We have also achieved top-10 recognition for key aspects of our activities to this very important program. We see this of our teaching programs on scales where students rank as the ideal way to address the novation of the strategic the quality of their learning experience. State/University Partnership Agreement that has already Our University-wide themes have made us quite distinctive seen a number of joint ventures established between in the national scene, and this year we have revised and UTAS and the State Government. rearranged these to be more inclusive of all faculties and I look forward to meeting more of you as our paths cross schools. These themes now encompass: in the future. I know that our graduates are coming • Population and Health together to form UTAS alumni groups all over Tasmania, • Community, Place and Change Australia and the world. This is an exciting and rewarding • Sustainable Primary Production development, and we encourage you to consider joining a • Antarctic and Marine Studies current group, or even starting a new group in your patch • Wilderness and Environment of the world. • Frontier Technologies Warm regards The new themes of Community, Place and Change and Daryl Le Grew COMMUNITY Frontier Technologies enable us to embrace our excellent Vice-Chancellor Mid-year 2004 Alumni News 1 UROAR Re-branding the University as your attention been captured lately by a glimpse of a Engagement – is a framework for moving forward and building bright red lion? That’s the new symbol for the University on our substantial and successful base, allowing us to sharpen Hof Tasmania – an instantly recognisable symbol that our current focus. calls to mind the University’s proud tradition as the fourth- So, we asked ourselves, what should we do to show our oldest in the nation. commitment to the EDGE vision of the future? The University of Tasmania has an international research The goals for Growth and Distinctiveness provided a major reputation, specialising in some very distinctive areas. It has a challenge as well as a way forward. warm and mutually-supportive relationship with the Tasmanian To gr o w we ne ed t o c ont inue our effort to encourage more community: business and industry support students through Ta s manians t o s t udy a t uni ver s i t y: we need to keep the top the Tasmania Scholarships program, and the State Government Ta s manian s t udent s a t our uni ver sity and we need to attract has a Partnership Agreement with the University in recognition interstate students to Tasmania. We must compete more of the importance of the institution to the social, economic, successfully with other universities, so we have an imperative to cultural and intellectual welfare and development of Tasmania market the University more prominently. and its people. Are our strengths widely known outside the institution, or the The University community has enthusiastically accepted the university community? Is our internationally-acknowledged Vice-Chancellor’s EDGE agenda as a vision for the future to research recognised in Australia? which we can all contribute. The EDGE agenda – encapsulating To ans wer t hes e questions, we decided to explore the potential the goals of Excellence, Distinctiveness, Growth and of a new image. UNURTURE UEXPLORE 2 Alumni News Mid-year 2004 We developed a marketing framework and commissioned a – 114 years as a significant institution in the State. Some of the strategic marketing analysis. This helped us identify three images used in a series published by The Mercury in February directions: the first, a need to create informed support for the 2004 are pictured here. University as a leading Australian education institution; We certainly are not doing away with our regal brand – the coat second, the need to make a point of differentiation through our of arms and our motto Ingeniis Patuit Campus (the field lies open distinctive Tasmanian advantages; and third, that the current to talent). In fact, we have built our new public imagery on the optimism in Ta s mania w ould help our growth agenda. promise of that brave imagery which has carried, and will We decided to go for a new brand with new imagery – a brand continue to carry, the reputation and tradition of the University that can communicate the values of the University to those of Tasmania on testamurs and official documents. people who are important to us. A brand that would tell people We are also proud to continue to support the Brand Tasmania that we are an international university, working out of Tasmania. place of origin marketing initiative, jointly supported by the How were we to manage the re-branding exercise? Should we State Government and the business sector, and administered by opt for the revolutionary approach and start from scratch, or the Brand Tasmania Council Inc. Tasmania is a developing brand take a more gentle, evolutionary pathway? We wanted to build with a philosophy representing the key values of island on our reputation, our history and our pride in the University of mystique, authenticity, innovation and resourcefulness, Ta s mania we kno w. creativity and design, while being characterised by a friendly We had an answer in our long-standing brand – the University and personal approach. arms and motto. In commercial terms, we have in our hands a potentially large The lion – strong, courageous and heraldic, bringing together and powerful emotional property that can sell more apples, more our tradition and a Tasmanian symbol, and UTAS – not so much salmon, more holidays, more wine and more education services. an acronym, but rather U for University, for you, our friends, alumni and supporters, and TAS to locate us. The Brand Tasmania Council seeks to encourage a broad- Our focus is on key markets here in Tasmania, as well as based ownership of the Tasmanian brand by Tasmanians, nationally and internationally, including prospective students wherever they are. One of the strategies is the creation of a and staff as well as business, industry, government and database of Tasmanians and friends worldwide. UTAS is a graduate advocates. We want the members of our ‘family’ to brand partner helping to establish the e-friend database identify with us in taking our reputation to the world and back. through our alumni network. The bicentenary of Tasmania offered us a great opportunity to Keep an eye out for our red lion – it’s a reminder that the launch the new UTAS public brand with the flaming red lion University of Tasmania is an important part of the Australian logo, and at the same time to demonstrate our role in Tasmania community. USTRIVE UBUILD Mid-year 2004 Alumni News 3 iving on an island gives furniture designer Peter Costello the chance to see the horizon more Lclearly.