Abbott’s Gambit The 2013 Australian Federal Election Abbott’s Gambit The 2013 Australian Federal Election Edited by Carol Johnson and John Wanna (with Hsu-Ann Lee) Published by ANU Press The Australian National University Canberra ACT 0200, Australia Email:
[email protected] This title is also available online at http://press.anu.edu.au National Library of Australia Cataloguing-in-Publication entry Title: Abbott’s gambit : the 2013 Australian federal election / Editors, Carol Johnson and John Wanna (with Hsu-Ann Lee). ISBN: 9781925022100 (paperback) 9781925022094 (ebook) Subjects: Australia--Parliament--Elections--2013. Elections--Australia--2013. Political campaigns--Australia--21st century. Australia--Politics and government--21st century. Other Creators/Contributors: Johnson, Carol, 1955- editor. Wanna, John, editor. Lee, Hsu-Ann, editor. Dewey Number: 324.994 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior permission of the publisher. Cover design and layout by ANU Press Printed by Griffin Press This edition © 2015 ANU Press Contents Preface and Acknowledgements . ix Contributors . xiii Introduction: Analysing the 2013 Australian Federal Election . 1 Carol Johnson, John Wanna and Hsu-Ann Lee Part 1. Campaign Themes and Context 1 . An Overview of the 2013 Federal Election Campaign: Ruinous politics, cynical adversarialism and contending agendas . 17 Jennifer Rayner and John Wanna 2 . The Battle for Hearts and Minds . 35 Carol Johnson 3 . The Leadership Contest: An end to the ‘messiah complex’? . 49 Paul Strangio and James Walter Part 2. Vital Images of the Campaign—The Media, Campaign Advertising, Polls, Predictions and the Cartoons 4 .