Photo: Farhang Ghajar, CBC CMA National Conference Preliminary Program Intention, Innovation & Invention...The Future of Museums speaks to the many challenges currently facing Canadian museums. Our understanding of what museums are for is constantly expanding, spurred on by advancing technology and a changing global market. Whether your institution is large or small, museums across the country face similar challenges: attracting new and diverse audiences, forming partnerships within their communities, and above all, maintaining their relevance in an increasingly distracted world. Relevance is key. Museums must demonstrate clearly what we already know to be self-evident: that museums are an integral and vital part of their communities, and that they have a role to play not only in preserving the past, but in promoting and stimulating discussion. Museums can no longer take their support for granted. They must become centers of innovation by inciting creativity within their staff in order to create new and fulfilling experiences for their visitors. Building on the success of recent conferences, CMA 2014 is designed to provide Canadian museum professionals with critical information to streamline their institution’s effectiveness. In gathering professionals from across Canada, this conference provides a unique opportunity to explore the myriad of topics that are of importance to our community. Please join us at CMA 2014! Panels and workshops will address the following Accommodations streams: The , ,  Education & Interpretation Conference rates start at $182 per room, per  Exhibitions, Research & Collections night, based on single or double occupancy  Visitor Services & Outreach (+ taxes + DMP). Take advantage of this special  Public Engagement, Diversity and Social Media rate before March 14, 2014. Call 1-800-441-1414  Development/Philanthropy to reserve your room today.  Leadership/Succession Planning/Advocacy Resources Questions? Concerning the program content? Contact: Why attend? Sue-Ann Ramsden, [email protected] We’re planning a variety of activities, including: Concerning registration? Contact:  stimulating keynote speakers Erin Caley, [email protected]  comprehensive educational sessions  inspirational social and networking events Please visit www.museums.ca for program  interactive trade show changes and additions. Translation ²Simultaneous Translation provided where indicated.

2 — 2014 CMA National Conference, Toronto, Ontario Delegates attending either of the two Study Tours or the Optional Monday, April 7, 2014 Evening Event will need to register prior to boarding the bus.

11:00 am — 4:30 pm  Registration  Royal York Hotel

Study Tours — Offsite Insights Study Tours take advantage of local expertise to help you learn about practical approaches that can be applied within your institution. Preliminary Program You will enter each site through the front door and move through them systematically to get a thorough look behind-the-scenes. You will learn about the exemplary work in museums and art galleries that fulfill our traditional mandates. The study tours will give you the knowledge to implement action plans in your institution. The 2014 CMA Conference offers two pre-conference Study Tours. Both tours depart from the Royal York Hotel. Tours depart promptly and return at the time indicated. A separate fee is applicable for the tours, which are not included in the All-Inclusive Registration Fee. Fee includes transportation, admission to all sites, and meals as detailed. For outdoor activities at the , good walking shoes or hiking boots are a must as is a warm wind-proof jacket or coat. Add a pair of gloves and hat and you’ll be prepared for any circumstance. 2. Wild in the City! 1. Tour of 905 West: Innovation and Re-invention in Action The bus departs the Royal York Hotel at 12 noon. The bus departs the Royal York Hotel at 1:30 pm. Our second tour will take us to the world renowned Toronto Zoo to visit the pandas. You will learn about the operational and guest services Explore the growing cultural scene of 905 West, starting in Mississauga, challenges Toronto Zoo staff faced in preparing for the pandas’ arrival Canada’s sixth largest city. At the Art Gallery of Mississauga, located and in coping with 1.5 million visitors. The Giant Panda Experience, in the iconic Mississauga Civic Centre, find out about the Gallery’s the new home of Er Shun and Da Mao, opened in May 2013. Before ambitious future plans from Stuart Keeler, Director and Curator of the you get up close to the pair, you will have the chance to take in the AGM. Andrew Whittemore, Mississauga’s Acting Director of Culture will new, state-of-the-art Panda Interpretive Centre. This climate controlled share Mississauga’s Culture Plan as well as the Museums of Mississauga’s centre features many interpretive and interactive elements for visitors to innovative solutions to solving their shortage of collection storage enjoy year-round. Interpretive themes include Eating Bamboo, Threats space. Enjoy light refreshments and a networking break before heading to Giant Pandas and Saving Giant Pandas. Delegates will then get to see north to Brampton for a tour of the recently renovated Peel Art Gallery, Da Mao and Er Shun in either their outdoor exhibits or in their indoor Museum and Archives holdings. Either way, remember to bring your camera to catch the in Brampton. PAMA dynamic duo! We’ll then head north to tour through the Rouge Park. staff will share how Covering over 40 km2, the Park protects two national Historic Sites and they have worked with a variety of ecosystems joining the post-glacial Oak Ridges Moraine, elements from each of roughly 50 km north of Toronto, and the city’s biggest wetland, where the three collections the Rouge River empties into Lake Ontario. Heading further north, to utilize Museum 2.0 our third stop will take us to the Markham Museum. Connecting strategies to gather the history of Markham to today’s new settlers by examining our visitors’ stories. From environment and the tools we use to adapt to our changing world, the PAMA it’s a short the 25-acre site has gained national recognition for its unique way of drive to the McMichael connecting with its community. Limited to 45 participants. Collection where you’ll Option 1: have the opportunity Mississauga Civic Centre to top off your offsite Fee: $75. This is in addition to the all-inclusive registration fee! experience with a fabulous buffet dinner. Limited to 45 participants. Includes transportation, facilitated tours, entrance to the Zoo, tour of the Markham Museum, and two refreshment breaks. You will be returned to the Royal York Hotel at approximately 6:00 pm. Option 1: Fee: $55. This is in addition to the all-inclusive registration fee! Option 2: Tour includes transportation with a facilitator on the bus, all guided Fee: $155. This is in addition to the site visits, presentations and refreshment break. You will be returned to all-inclusive registration fee! the Royal York Hotel at approximately 6:00 pm. Includes transportation, facilitated tours, entrance to the Zoo, tour of the Option 2: Markham Museum, two refreshment Fee: $135. This is in addition to the all-inclusive registration fee! breaks and buffet dinner at the Tour includes transportation with a facilitator on the bus, all guided McMichael Canadian Art Collection. site visits, presentations, refreshment breaks and buffet dinner at You will be returned to the Royal York McMichael Canadian Art Collection. You will be returned to the Hotel at approximately 9:00 pm. Royal York Hotel at approximately 9:00 pm.

2014 CMA National Conference, Toronto, Ontario — 3 Arriving Monday Afternoon? If you are arriving after the Study Tours have departed, you can still join your colleagues at the McMichael Canadian Art Collection. A bus will depart from the Royal York Hotel at 5:00 pm. 6:00 pm — 9:00 pm An Evening of Art at the McMichael Canadian Art Collection The only art gallery in Canada solely dedicated to Canadian art, the McMichael is also an extraordinary historical site located on the edge of the Humber River Valley. While dining, you’ll get to experience the spectacular view of the valley. Join gallery curators for a tour of the permanent collections including masterpieces by , the , Kenojuak Ashevak, , Christiane Pflug, Jean Paul Riopelle and many other great Canadian artists. You’ll also get to enjoy the special exhibitions Changing Tides: Contemporary Art of Newfoundland and Labrador, organized by the McMichael, as well as , a collaboration between Provincial Art Gallery and the Art Gallery of Nova Scotia.

Dinner fee only: $90. Whether you are arriving from a Study Tour (dinner fee Courtesy of the McMichael Canadian Art Collection. included) or only attending the dinner (you’ll be bused from the Royal York Hotel) we promise you a wonderful evening. Fee includes transportation, guided tour and buffet dinner. Cash bar. Delegates will be returned to the Royal York Hotel at approximately 9:00 pm.

Courtesy of the McMichael Canadian Art Collection. Transportation Travel Buses to events not held Taking the Train to Toronto? at the Royal York Hotel The CMA is proud to have partnered with VIA Rail Canada to offer conference delegates a special fare to attend the will be provided where CMA 2014 in Toronto. Take advantage of a 10% discount off the best available fare in Economy, Economy Plus, indicated. Business, Business Plus, Sleeper, or Sleeper Plus class, from all stations throughout the VIA system to Toronto and return. Discount is valid for travel between April 5 and April 13, 2014, inclusive. The discount does not apply to any Escape Class fares. Simply log in to your VIA profile, or create one prior to booking. On the Passenger information screen, select “Convention fare” from the “Discount Type” drop-down menu, and enter the discount code “12774”.

4 — 2014 CMA National Conference, Toronto, Ontario Unless otherwise noted, all sessions and events will be held at the Royal York Hotel. Tuesday, April 8, 2014 For information about the keynote speakers, see separate document posted on the website.

Full Day Pre-Conference Workshops 9:00 am — 3:30 pm 9:00 am — 3:30 pm 1. Fundraising Today and Tomorrow 2. Strategic Governance Forum Facilitated by Wayne Hussey, Wayne Hussey Facilitated by Bud Crouch, Innovations Plus Consulting Inc. The Strategic Governance Forum is an intensive, full day workshop that focuses Too many museum fundraisers are working with the wrong on high-level issues and provides the practical strategies and tools you’ll need to conceptual understanding of philanthropy and fundraising — deal with them. Simply put, both your staff management team and your volunteer in some cases we are getting in our own way. Wayne Hussey leaders will be better equipped to successfully keep pace with the constantly changing will bring powerful new understandings of the foundations for environment in which you operate. Some participants will update and refine their effective access to philanthropy and provide you with concrete current practices, others will discover that the Governance Session provides them tools to re-evaluate your development program and make some with the impetus their organization really needs to make the transformation from relatively simple changes to increase your success — small shop “bleeding edge” to “leading edge”. You’ll be reviewing and discussing the best practice or big shop, these newly understood fundamentals will result tools and practical strategies used by today’s top leadership teams to create and sustain in raising more money with your limited resources. You will success, so don’t expect to spend much time discussing theory. Bud Crouch works with learn about the Pre-Conditions for Success, the Fundraising organizations around the world and knows what works (and what doesn’t). Among Synapse, the best role for Volunteers, the myth of competition other topics, you’ll explore today’s leadership challenges, how to face those chal- among charities for philanthropy, and how to dismantle lenges and create the proper environment for your organization to flourish. You’ll time consuming activity that does not raise money. These learn how to build a strategic governance team and the staff’s role in that team, as key concepts will be presented (along with other principles) well as how to develop and sustain a knowledge-based governance strategy. and framed to help you maximize your entire development program. These principles will improve annual giving, Fee: $175. Includes two health breaks, lunch and a Syllabus to work with during major gifts, special events, planned giving, and campaigning. the session. Wayne’s energy and practical perspective will ensure you come out of the session with a more robust toolkit for raising funds. About Your Workshop Facilitator: Forum Leader Bud Crouch is a Principal Consultant with Tecker International, Fee: $175. Includes two health breaks, lunch and a Syllabus to LLC and President of Innovations Plus. Bud has completed projects internation- work with during the session. ally for hundreds of groups in the United States, Canada, the Caribbean and Mexico. He focuses on providing customized management consulting services to not-for-profit, corporate, charitable and public organizations. Bud has a twenty- About Your Workshop Facilitator: five year track record of successfully helping organizations to identify issues of With more than 25 years experience, Wayne Hussey’s strategic importance and assisting them to confidently prepare for the future. Bud independent consulting practice specializes in rapid strategic has worked closely with the Canadian Society of Association Executives to develop planning and project planning, and specialty projects in the and deliver the Governance Summit and the Symposium for Chief Staff and Chief areas of corporate philanthropy (knowing how to give it away), Elected Officer for several years. He has published many articles and workshops, leadership, morale management, process facilitation and and is co-author of the best-selling book on organizational strategy and governance, various other elements of organizational effectiveness. The Will to Govern Well: Knowledge, Trust, and Nimbleness. He also has particular expertise in analyzing organizational readiness and campaign planning as well as providing fundraising and sponsorship support to a variety of not-for- 9:00 am — 3:30 pm profit organizations. He has helped clients raise more than $2 billion and is the consultant of record for one of the largest 3. Cool Sh!t: Cultivating Creativity and Idea philanthropic contributions to a Canadian charity. Wayne Generation regularly speaks worldwide to professional associations and charitable organizations on innovation, change and creative Facilitated by Meaghan Hawkins, Jennifer Knight, Laurel problem solving. A sampling of Wayne’s clients include the McKellar, Angela Olano and Derek Weidl from THEMUSEUM United Nations, Canadian Tire Foundation for Families, the Museums are the holders of the great achievements in our collective cultures. Art Gallery of Ontario, the Art Gallery of Hamilton, the Contemporary paintings, ancient artifacts and local stories all have the oppor- University of Manitoba, Trent University and agencies across tunity to inspire people of all ages, interests and backgrounds. Exhibitions and Canada, the United States, Australia, New Zealand and South displays are occasions to tell new and interesting narratives that connect and Africa. He is an Honourary Life Director of the United Way of resonate with various audiences. Museums often have the reputation of being old, Kitchener Waterloo and Area, Chairman of the Development stodgy, bureaucratic institutions that move at a glacier’s pace. Inventive, creative, Committee of the International Municipal Clerk’s Education innovative are words that are not often used to describe museums. Our society Foundation and Board Chair of the Rogers Communication is changing faster than ever and museums need to keep up. Audiences are now Advisory Committee for Kitchener Waterloo and area. demanding to be engaged in new ways. They want to have unexpected experien- ces and value organizations that challenge the way they interact with the world. Organizations that effectively cultivate an atmosphere of creativity and innovation internally will succeed at reaching these audiences and turning them into repeat

2014 CMA National Conference, Toronto, Ontario — 5 visitors, donors, volunteers, and staff. This workshop will provide atten- and impact flow directly from understanding and addressing stakeholder dees with a set of tools to spur creativity within their own organizations. needs. Most importantly, people will gain a better understanding of how Various interactive activities throughout the session will enable people these pieces form the foundation of innovation so that they can kick-start to strengthen independent thinking, collaborative brainstorming and transformation within the context of their own museum. free the mind to come up with new and unexpected associations. Each segment in the workshop will introduce challenges to the status quo and Fee: $125. Includes transportation to and from the Royal York Hotel, force museum professionals to think about how to break rules effectively two health breaks, lunch and a Syllabus to work with during the session. to better engage our changing audiences. Limited to 21 participants.

Fee: $125. Includes two health breaks and lunch. Be sure to bring your About Your Workshop Facilitators: laptop with you! Cheryl Blackman is the Assistant VP, Audience at the ROM and is spear- heading a wide range of new and multidisciplinary partnerships with over 50 community organizations. Brock Hart is an exceptional facilitator Sold out! and draws from his background as a Creative Director of award-winning 8:30 am — 3:30 pm design agencies to drive innovation at organizations. Lisa Grogan is an 4. Leading Change & Designing for experienced communications professional and was the Communications Innovation Director of the National Media Museum in the UK. Together, this ener- getic team will guide participants through a powerful learning experience. Facilitated by Cheryl Blackman, and Brock Hart & Lisa Grogan, Overlap Associates For further information, please contact: Lisa Grogan, Overlap Associates, Inc. [email protected] Held offsite at the Royal Ontario Museum The world is changing at an incredibly fast pace. Canada’s museums must be more resilient than ever to adapt to community needs and play a role in Sold out! solving evolving societal issues. How do museums champion innovation 8:30 am — 3:30 pm and bring it to life within the communities they serve? Innovation isn’t something that just happens. Without a framework, it’s hard to turn raw 5. Interpretive Planning 101: Putting the ideas into reality, and even harder to understand and prioritize the ideas Visitor at the Centre that will deliver the most value and impact. The ROM and Overlap, a Facilitated by Kelly McKinley, Art Gallery of Ontario creative problem-solving firm, have created a partnership to pilot new and Megan Richardson, National Gallery of Canada initiatives that explore innovation and transformation. This game-changing workshop will teach participants how to drive new value through a Held offsite at the Art Gallery of Ontario structured innovation process, while also understanding the measurement of impact in a whole new way. This is a fun, engaging and collaborative Unless institutions are able to attract and engage new and diverse workshop in which participants will learn a highly-effective business audiences, museums run the risk of becoming irrelevant in a time of modeling tool that can be adapted and applied within the context of their rapid technological and social change. Theories abound as to how we individual institutions. Participants will work in small teams to design a should meet this challenge, and a plethora of interpretive approaches hypothetical program that includes a whole new approach to understanding and programs — some radical and new, others updated on the tried and needs, creating value and measuring impact. This form of experiential true — have appeared in response. However, for better or worse, the learning helps people to quickly learn the mechanics of a brand-new primary mode of communication with the public continues to centre tool, while gaining fresh and meaningful insights by working closely with on the exhibition. By displaying and interpreting collections, museums colleagues from different organizations. Participants will learn that value strive to foster connections that will enhance people’s lives. It is logical that a profound understanding of the museum’s publics — actual and potential — be at the heart of this work. In this full day workshop two senior education professionals will share their experience and insight around visitor-centred interpretive planning and the critical notion of public value. Using examples from the museum field, they will present key theories and principles around the visitor experience, explain the difference between an institutional interpretive plan and a project-based interpretive plan, and provide a practical framework for interpretive planning. They will touch on audience research and evaluation, learning outcomes, interpretive strategies and vehicles, roles and responsibilities, and the importance of collaboration. Regardless of the size of an institution, participants will leave the workshop with a toolkit of templates and tips on how to improve audience-engagement through visitor-centred planning.

Fee: $125. Includes transportation to and from the Royal York Hotel and the AGO, two health breaks, lunch and a Syllabus to work with during the session. Limited to 24 participants.

About Your Workshop Facilitators: Megan Richardson is the Chief of Education and Public Programs at the National Gallery of Canada. She has twenty years of experience working in education program planning, development, evaluation and management at Canadian national art museums. She has led an education division and Courtesy of the ROM © Sam Javanrouh, 2013

6 — 2014 CMA National Conference, Toronto, Ontario project teams while emphasizing the importance of visitor engagement and At the conclusion of the workshop, participants will be able to: the visitor experience, the unique and changing nature of the museum as m Make a basic assessment as to the condition of a storage area, focusing an informal learning environment, and the value of lifelong learning — on specific issues related to management, building and space, for both visitors and staff. She has managed an award-winning educational collection, furniture and small equipment; website and is committed to the web, new and mobile media as tools for m Identify the key issues that are putting collections at risk and use the outreach, informal learning, and participation around art. She has also tools shown to define the required improvements. led award-winning government charitable campaigns. Megan received her Master of Museum Studies degree from the University of Toronto Target audience: Staff and volunteers of cultural facilities who are and Honours Bachelor of Arts in from Carleton University, responsible for improving or renovating existing collection storage. Ottawa. She has held executive roles with the Canadian Art Gallery Educators and is an active member of the Museum Computer Network. Fee: $125. Includes transportation, two health breaks, lunch and printed Kelly McKinley is the Richard and Elizabeth Currie Executive Director, material. Limited to 16 participants. Education and Public Programming at the Art Gallery of Ontario. She has worked in Education at the AGO in various capacities over the past For further information, please contact: Julie Stevenson, Learning and 17 years. A four year break in her tenure at the AGO took her to the Development Officer,[email protected] Museum of Contemporary Art in San Diego, California, as the Curator of Education and to the studio of Bruce Mau Design in Toronto. At Bruce Mau Design she managed projects for a number of clients including and Puente de Vida, Museum of Biodiversity in Panama City, and Half Day Pre-Conference the Museum of Modern Art in New York. Her museum career began as a docent at the Agnes Etherington Art Centre in Kingston, Ontario, and Workshops continued with internships at the National Gallery of Canada, and Tate Gallery, London. In 1999, Kelly, together with her AGO colleague David 9:00 am — 12:00 noon Wistow, published the bestselling children’s book on Canadian art Meet the Group of Seven. Kelly received her Master of Museum Studies degree from 1. Creating the Ultimate Visitor Experience the University of Toronto, and Bachelor of Arts in Art History and French Plan from Queen’s University, Kingston. She has served as a reviewer for the Facilitator: Steve Bukowski and Brian McAlonie, Institute of Museum and Library Services (IMLS) and the Ontario Arts Thinking Outside the Square Council. She is also on the Boards of the Ontario Museums Association Many museums have shifted their focus away from collections to their and the Museum Education Roundtable. visitors in the 21st century. Museum professionals must recognize this visitor-centred focus and move to create a comprehensive visitor For further information, please contact: Megan Richardson, Chief, experience plan that builds sustainable audiences, and in turn, Education and Public Program, [email protected] revenues. Creating a museum environment that supports visitor engagement and continued loyalty means examining every stage of their visit from arrival through departure. Brian will explore how to 8:30 am — 3:30 pm develop a fuller understanding of your visitor, what motivates them, 6. Storage Reorganization what their needs and expectations are and discuss how you can leverage this knowledge to develop sustainable audiences and revenues. This Facilitated by Simon Lambert, Canadian Conservation workshop will be divided into two distinct segments. First, Brian Institute will present the key aspects of what constitutes the ultimate visitor experience plan and engage in conversation with several museum Held offsite at the professionals to highlight recent experiences that demonstrate Did you know that in two out of three museums worldwide, storage areas successful approaches. Following, Brian will facilitate a visioning are in such poor condition that it is virtually impossible to use collections for exercise and idea exchange with the attendees to help identify and any museum activity? According to data collected for a recent ICCROM and design practical and useful visitor experience solutions that participants UNESCO survey, Canadian museums are no exception! In response to this can take home and implement in their respective institution. problem, a new methodology was developed to help small museums with limited resources or access to outside expertise, address existing situations that Fee: $65. Includes a health break and printed material. Limited to 30 have deteriorated over time. This full day workshop is an introduction to the participants. ‘RE-ORG’ methodology and to the various tools it includes. About Your Workshop Facilitator: Workshop participants will learn how to prepare a storage condition For 22 years, Brian McAlonie has utilized his broad range of expertise report and define the requirements to improve the functionality of in the communications, design and museum fields to assist clients with storage and the overall protection of the collection. The workshop creating engaging and profitable visitor service experiences. Combining will focus on four different areas: a Master of Arts in Museum Studies from the University of Leicester, m Management: identify missing policies and procedures, define the England, and 25 years of professional experience, Brian assists cultural functions of storage, identify unassigned roles and responsibilities, institutions and heritage organizations with creating and implementing and analyze collecting trends; master visitor experience plans, museum exhibitions, interpretive m Building and Space: evaluate the suitability and functionality of plans and museum stores to build sustainable audiences and revenues. storage areas and learn to calculate storage fullness; Specifically, Brian is responsible for board and staff visioning facilitation, m Collection: evaluate the needs of the collection, its documentation strategic planning, creative strategy development, interpretive planning, system, and learn to map a collection and its specific risks; and brainstorming and client communications. Brian speaks regularly to m Furniture and Small Equipment: examine the suitability of existing various national and international museum professionals and is also an storage furniture, small equipment, containers, mounts, padding. adjunct professor in the Museum Studies Masters program at The State University of New York, Buffalo State.

2014 CMA National Conference, Toronto, Ontario — 7 1:00 pm — 3:00 pm 4:30 pm — 5:30 pm 2. Structure Your Thinking About Strategies CMA 2014 Opening Keynote for the Digital Age Society, Technology and the Future of Facilitated by Jasper Visser, Inspired by Coffee Museums How can institutions connect with their audience via innovative media Jasper Visser and technology? What are quick wins and long term gains, and how can How can museums take a they be implemented painlessly into any organization? In an interactive pro-active attitude towards and hands-on workshop, Jasper Visser will provide participants with some tools, including The Digital Engagement Framework, and use the collective the myriad of changes in knowledge of participants to answer some of these questions and address society and technology to st some challenges immediately. The Digital Engagement Framework is a tool stay relevant in the 21 developed by Jasper Visser and Jim Richardson to help cultural institutions century? In his fast-paced structure their thinking about digital engagement. The workshop will em- presentation, Jasper will give power participants to structure their thinking about future-proof strategies hands-on pointers about the in their own institution when they return after the Conference. For further possible role of museums information please see: http://digitalengagementframework.com in the digital age. His ideas are based on his experience Fee: $65. Attendees will receive a pre-workshop familiarization package. working with cultural To gain the most from this workshop, participants should have a institutions from around full understanding of their institution including its mission and target the world on cutting-edge audience. Includes a health break. Limited to 25 participants. projects and strategies, both in the digital and in the About Your Workshop Facilitator: physical realm, and especially Jasper Visser is the founder and principal of Inspired by Coffee. He works where both worlds meet. with non-profits, NGOs and cultural organizations from around the world on strategies for the future. He is also the cofounder of several start-ups that turn his ideas into reality. Jasper regularly speaks internationally about these topics and keeps a blog, themuseumofthefuture.com. 5:30 pm — 7:00 pm CMA EXPO Opening and Reception with 1:00 pm — 4:00 pm Exhibitors Showcasing the latest in exhibit 3. Museums and Social Networking design, technology, lighting, security, Facilitated by Steve Bukowski and Brian McAlonie, transportation services and countless Thinking Outside the Square other products and services, the 2014 CMA EXPO is your opportunity The whole social network side of the museum world is being turned upside to visit with tried-and-true vendors down. Visitors’ use of Facebook, Twitter, blogs, Instagram, Flickr, You- Tube, Pinterest, etc. is an integrated aspect of their daily lives. As a result, and meet new suppliers. More museums are expected to utilize these media as well. Although currently than 30 exhibitors will display and treated as a part of an institution’s overall marketing program, social net- demonstrate cost effective solutions working really should be seen as part and parcel of a museum’s community and cutting edge technologies, all engagement plan. This half-day workshop will focus on museums and aimed at helping you and your social networking, utilizing the lens of community engagement as a vehicle institution. to discover how the targeted use of social networks can lead to the develop- ment of sustainable museum audiences and revenues. In the 21st century, Fee: Included in conference museums must become spaces for dialogue, advocates of inclusion, places registration. of value and incubators for the community — essentially, a community meeting place. Utilizing social networks as not only a marketing tool but also as a method of community outreach for distinct audiences will assist museums with creating long term bonds and associations with visitors prior to, during, and beyond the museum visit. Brian will discuss the key ideas and tenants behind a social network that is rooted in a community engage- ment philosophy and utilize museum professionals to dissect and identify best practices. At the conclusion of the workshop, attendees will understand practical approaches and solutions that they will be able to take away and implement in their own museums.

Fee: $65. Includes a health break and printed material. Limited to 25 participants.

8 — 2014 CMA National Conference, Toronto, Ontario 7:30 pm Optional Evening Events Please select from one of two evening events.

Fee: $50. The fee is NOT included in conference registration. Please only register for one evening event. Additional tickets for non-registered delegates can be purchased at a cost of $50 each.

1. Spadina Museum Explores the Roaring Twenties Immerse yourself in the Toronto of the 1920s and 30s. Wander through the beautiful four-story mansion, Spadina Museum, professionally restored with great attention to authenticity and detail. Enjoy an exhibit of costumes from Downton Abbey, the popular UK television show, and learn how Spadina uses it as a springboard into Toronto’s history.

Fee: $50. Includes transportation to and from the Royal York Hotel, heavy cocktail reception and behind-the-scenes tour of Spadina Museum. Limited to 60 delegates.

View of the porte cochere at Spadina Museum. Photo: Spadina Museum

View of one of the rooms at Spadina Museum. Photo: Maciek Linowski 2010

2. An Exclusive Evening at TIFF Bell Lightbox Sit back, relax and enjoy a fabulous evening at TIFF Bell Lightbox, home of the Toronto International Film Festival. Our evening begins with a cocktail reception, followed by a tour of TIFF Kids digiPlaySpace, a multimedia interactive exhibition designed for kids ages 3 to 13 — where you are encouraged to play and learn, and TIFF’s Film Reference Library — home to the world’s largest resource of English-language Canadian film and film-related materials. The evening culminates in a special, exclusive screening of Museum Hours, in one of TIFF’s world- class cinemas. Directed by Jem Cohen, a Vienna museum guard befriends an enigmatic visitor, and the grand Kunsthistorisches becomes a mysterious crossroads that sparks explorations of their lives, the city, and the ways artworks reflect and shape the world.

Fee: $50. Includes cocktail reception, behind-the-scenes tour, movie screening and special prizes. Transportation is not included. TIFF Bell Lightbox, located at Still image of the filmMuseum Hours, which premiered at 350 King Street West, is a short walk from the Royal York Hotel or one subway stop from TIFF in 2012. on the University Line. Limited to 90 delegates. Photo: TIFF Bell Lightbox

2014 CMA National Conference, Toronto, Ontario — 9 Wednesday, April 9, 2014

7:00 am — 5:00 pm A3. Community Engagement: Inside Out Registration Moderator: Isaac Marshall, AldrichPears Panelists: Viviane Gosselin, Gregory Dreicer and Nancy Noble, Museum of Vancouver 7:00 am — 8:30 am The growing attention and profile given to community engagement in Breakfast with Exhibitors museums is a reflection of a fundamental reset and desire for relevance in a changing cultural field. Focusing on engagement is a vital way for museums as institutions to adapt in an increasingly de-centered and networked 8:45 am — 10:15 am social reality. This hybrid session will be part confessional, part case study, Official Conference Opening and and part call to action. Hear about some of the curatorial and structural/ CMA Business Meeting organizational changes brought about by the shift in the Museum of Vancouver’s mandate. For example, how MOV has evolved the way it manages its collections and open-source database, adopts strategies for 10:30 am — 11:45 am co-curating feature exhibitions with diverse communities, and embeds interactive co-creation into participatory modes of audience engagement Educational Sessions and outreach. Are there a similar opportunities for your institution? A1. Art and Wellness Moderator: Shirley Madill, Kitchener-Waterloo Art Gallery A4. Centres of Discovery at the ROM: A Catalyst for Panelists: Heather Fullerton, Georgina Art Centre; Nicole Knibb, New Ideas About Community Engagement McMaster Museum of Art; Nicole Neufeld, Kitchener-Waterloo Art Moderator: Dave Ireland, Royal Ontario Museum Gallery Panelists: Ryan Dodge, Burton Lim, Courtney Murfin, Neil Osborne and There is a wealth of information on good practices and a strong evidence Rae Ostman, Royal Ontario Museum base that substantiates the impact that the arts have on health today. Arts- This practical session will showcase a panel of four exciting, trend-setting based programs and activities are being introduced in Canada through a and deeply committed museum professionals working within the new number of initiatives that have been led by social service agencies as well Centres of Discovery framework at the ROM. Panelists will describe as public art galleries. Representatives from three innovative programs that demonstrate new ways of building relevance for Ontario public art galleries and three representatives museums. The programs described leverage unique partnerships with various from the associated health-care areas come together communities, from major media to new media, and from grassroots to non- in this session to share their programs and offer profits, government and academia. Learn how these programs can help your their observations, results and impact. By sharing institution expand the notion of expertise and be a catalyst for institutional their respective knowledge, it is hoped that more change. museums and galleries will be able to integrate cross-disciplinary programming that will result in expanded audience bases and creating a strong A5. How to Get to Diversity Street: Welcoming Diverse evidence for the value proposition of arts and culture in health and wellness Youth and Their Communities and civic engagement. Moderator: Devon Muhic, Scarborough Museum Presented in collaboration with the Ontario Association of Art Galleries Presenters: Katie Epp, Markham Museum; Justine Maglouf, McMichael Canadian Art Collection; Pailagi Pandya, Scarborough Museum; Dominique Trudeau, McCord Museum; Lynn Adam Saffery, Surrey A2. Branding to Increase Engagement Museum Presenter: Kathryn Brownlie, Royal Ontario Museum Trying to find ways to make a bigger impact on your increasingly diverse A new brand can signal change to stakeholders about how an institution community? Through the experience of four museums involved in the aspires to engage with them. This case study describes the migration of the Canadian Museums and Youth Diversity Project, find out what best Royal Ontario Museum’s brand from one being focused on its building to practices can be used clear across the country to help all museums, large and one that better aligns with its core promise of connecting visitors to their small, connect with and make real impacts on their diverse communities. world and each other. This includes how the brand (and its associated The panel will share strategies that will assist your institution develop its differentiating attributes) influence all public-facing communication, own unique and diverse youth program. The panel will also highlight how including programs, marketing and exhibitions. This session will be of these best practices can be applied more globally to a variety of diverse particular interest to museums revisiting their brand. target audiences, not only youth.

10 — 2014 CMA National Conference, Toronto, Ontario A6. The Silver Lining: Natural Disaster as a Positive 2:15 pm — 2:45 pm Catalyst Presenters: Naomi Grattan, National Music Centre; Robert Steven, Art Networking Break with Exhibitors Gallery of Grande Prairie This is not a tale of disaster. This is the story of the silver lining: the good 3:00 pm — 4:30 pm that comes out of rapid change. In both cases, reinvention and community engagement have proven to be the unexpected positive outcomes of natural Educational Sessions catastrophes. Both the Art Gallery of Grande Prairie and the National Music Centre in Calgary have come through epic disasters and thrived. B1. The Museum-University Partnership: Innovation Learn from their inspiring stories of recovery and renewal. for the Future of Museums Presenters: René Binette, Écomusée du fier monde;Joanne Burgess et Nathalie Charbonneau, Université du Québec à Montréal; Louise A7. Pedagogies of Practice: Inspiration and Innovation Pothier, Pointe-à-Callière, Montréal Museum of Archaeology and in Human Rights Museums History; Léon Robichaud, Université de Sherbrooke. Moderator: Jennifer Carter, Université du Québec à Montréal This session explores the on-going evolution in museum-university Panelists: Chandra Erlendson and Armando Perla, Canadian Museum for partnerships in Montreal, from an informal partnership between the Human Rights Écomusée du fier monde and the Université du Québec à Montréal, to the creation of the Laboratoire d’histoire et de patrimoine de Montréal, The idea of creating a museum dedicated to the subject and field of human an exchange laboratory that includes 26 researchers from various rights has taken hold in several countries in North and South America, Asia Canadian universities and 11 partner organizations. The latter partners and Europe. With few exceptions, this is a post-millennium phenomenon are collaborating to deliver programs for the 150th anniversary of — an outgrowth of a growing human rights culture in different geo- th political contexts around the globe. These institutions may share a common Confederation and the 375 anniversary of Montreal in 2017. Presenters desire to make human rights their ideological platform, however, they will describe some of the partnership objectives and philosophies, as vary greatly in shape, scale, subject matter and method. This panel uses well as project examples and how digital technologies will be used. the keenly awaited inauguration of the Canadian Museum for Human Throughout the session, you will learn the benefits of such partnerships, Rights as a point of departure for rethinking the traditional social and including the better use of resources, the ability to showcase each cultural functions of museums as collecting institutions. It asks what new partner’s skills, the creation of innovative projects and access to certain pedagogies, civic responsibilities, and forms of social agency human rights resources and technologies that may not be possible when working museums can embrace, and to what extent these museums can assume a independently. You will come away feeling inspired to create more leadership role in practices dedicated to the advancement of human rights partnerships! This session will be presented in French. globally and in local and regional contexts. Members of the panel will reflect on the unique possibilities that this emergent museological genre promises for new museology and contemporary museum practice, notably B2. Tech Talks: stratEDGY, Technology, Foresight, in the arenas of exhibition development and public programming. How and Futures Thinking can the museum institution’s association with the field of human rights Tech Talks is a high-energy session consisting of topical presentations enlarge or expand upon our thinking in regards to museological practice by people who have great ideas and programs — and the guts to get on and the museum’s role in contemporary society? What do the pedagogies stage and share it. Tech Talks is an innovative style of presentation where and programming initiatives of human rights museums look like, and participants are given fifteen minutes to speak. Run by THEMUSEUM, what changing skill sets are required by professionals working within this Kitchener/Waterloo, 2014 Tech Talks is a force for raising the collective domain? What practices from the human rights field can serve as models IQ and building connections in the museum sector in Canada. for museology, and to what effects? Confirmed Presentations: 11:45 am — 1:00 pm i: TXTilecity — Textile Museum of Canada Luncheon with Exhibitors Presenters: Shauna McCabe, Executive Director and Shawn McCarty, Innovation Lead 1:15 pm — 2:15 pm Organization: Textile Museum of Canada The Textile Museum of Canada will introduce TXTilecity, a web platform Keynote Address and mobile app launched by the TMC in 2012 that situates the museum Museums as the Vanguard in relation to its urban environment, exploring the richly layered stories of of Community immigration, labour, fashion, and culture associated with Toronto’s textile history. The presentation will focus on the strategic objectives of the project Stephen Lewis in relation to public engagement, access to intangible culture, and the role Mr. Lewis will relate his work over the of the museum in informal education. TXTilecity offers a valuable case to last many years to the world of museums. examine the capacity-building potential of mobile technology to extend Even though that work has been primarily the museum experience and impact beyond a museum’s walls in tangible in Africa, focussing on HIV/AIDS, ways, and to stimulate a public sense of inquiry, social awareness, and active he intends to make the argument that engagement with the lived environment. Taking advantage of the unique Photo: Farhang Ghajar, CBC Ghajar, Farhang Photo: museums are an essential part of the insight into communities offered by every cultural and heritage institution, this initiative offers a powerful model for encounters with historical human condition. They serve to amplify, soothe and secure the quest for moments and collective memories that are essential to a community’s past, social justice. and definitive to its future. Kindly supported by

2014 CMA National Conference, Toronto, Ontario — 11 ii: Get on Route 1812 B4. Museum Innovation in Theory and Practice: Presenter: Adrienne Carter, MA Cultural Tourism Manager Association Perspectives from Graduate Museum Studies Organization: Hamilton Halton Brant Regional Tourism Association Panel moderator: Prof. Irina D. Mihalache Western Corridor Bicentennial Alliance What new perspectives for museum work can emerge from student Adrienne Carter will discuss how museums and the tourism sector have creativity and research in a museum studies program? This session partnered to create a memorable and lasting visitor experience around the responds to this question by profiling the best of student project War of 1812 in Southern Ontario. Route 1812 is an historic driving trail and essay work from the University of Toronto’s Master of Museum that involves mobile apps, maps, stories, merchandise and site visits as Studies program. Presentations will be chosen through an open travellers take in all there is to offer during the War of 1812 Bicentennial submission process by a review committee. They may address diverse and for years to come. areas of museum theory and practice as they are reflected in the MMSt curriculum, around the focal areas of collections work, curatorship and iii: Leveraging Mobile Technologies to Enrich Visitor exhibition planning, education, interpretation and programming, digital Experience and Engagement heritage and global museum cultures. Presenter: Vigen Nazaria, CEO Student presentations by: 1. Rachel Leaton, Kristen Atkins & Holly Durawa — “Oddjects: Using Organization: Antvibes Inc. Objects to Tell the Institutional and Staff Stories of the Thomas Fisher Today people are increasingly using mobile channels to explore and Rare Books Library” learn about a variety of topics. Museums are taking advantage of mobile 2. Desiree Fuller — “Seeing beyond Me: Engaging Children with platforms to create an engaging and enriching experience for their visitors. Difficult Knowledge” A new mobile marketing solution known as Audible Tags, developed by 3. Jordan-na Belle-isle — “Drama, Display and Designers: Antvibes, is leveraging the power of voice at exhibit points to mobile- Contemporary Fashion Exhibitions in the Museum” enabled museum guests. In this session, we will discuss the technology 4. Nicole Ritchie — “Queering Museums: Negotiating Difficult concept, benefits and application cases for Audible Tags. Knowledge and Museum Structures” 5. Lauren Williams — “A Cyborg Walks into a Museum: Collections iv: An innovative mobile audio guide everyone and the Changing Relationships between Mind, Body and Object” should know about Presenter: Dominique St-Pierre, CEO B5. Innovation, Leadership and Partnership: The Organization: SIMBIOZ Royal Canadian Regiment Museum at Wolseley Ever considered a mobile audio guide but found it too expensive or Barracks (1886-2013) complicated? Discover Muzeus — an innovative solution for museum Moderator: Georgiana Stanciu, The Royal Canadian Regiment Museum tours and historical sites — and see how cheap and easy it is. Simbioz will present its new product, demonstrate how it works and explain how Presenters: Sean Hunter, Department of National Defence; Andrea other museums are using it McNaughton, London Heritage Council This session discusses the topic of governance and leadership in a small v: Pushing for change to maximize opportunity sized museum setting while exploring some of the resources available at various levels — local, provincial and federal. Along with presenting Presenter: Casey Vanden Heuvel, Executive Director a brief history of the museum located in Wolseley Barracks (London, Organization: Squamish Lil’wat Cultural Centre ON), the panel includes the London Heritage Council, a municipal The Squamish Lil’wat Cultural Centre (SLCC) in Whistler, BC is an agency promoting the local heritage and culture, as well as the Canadian award winning dual-nation cultural centre and museum. The SLCC Forces Section 5 Museums, an agency with the Department of National works tirelessly to attract guests from the crowds of adventure-seeking Defence, chaperon to 65 military museums throughout the country. outdoor enthusiasts. With the opening in 2015 of the new Audain Art Museum just 200 metres away, the SLCC is looking to inspire support for a compelling plan it has designed to establish and aggressively B6. Museum Worker Overload and the Ethics of activate a cultural district within Whistler to celebrate diverse forms of Exploitation authentic local, regional and provincial culture. Moderator: David Marskell, THEMUSEUM Panelists: Shelley Crawford, Centennial College, Katie McMullen, Royal Ontario Museum; Paul Thistle B3. Connected Futures: Investing in Youth, Museums and the Arts Many museum professionals face rising levels of expectations from all stakeholders in a situation often characterized by a chronic lack of time, Moderator: Wendy Ng, Royal Ontario Museum tools and resources necessary to meet demands. This session will discuss Panelists: Julie Frost and Bright Osei-Agyeman, Arts for Children and the critical human resource challenge of work overload and analyze the Youth; Jovanna Scorsone, Royal Ontario Museum; Syrus Ware, Art situation from an ethics perspective. Gallery of Ontario Museums today are transforming the way they engage with the public and building new audiences through re-imagined expectations of relevance and value in their communities. This session will explore some examples of how the Royal Ontario Museum and the Art Gallery of Ontario sparked meaningful engagement with youth audiences through strategic community partnership programming designed to foster lifelong connections to museums, culture, and learning.

12 — 2014 CMA National Conference, Toronto, Ontario B7. Revisiting Tradition: the New McMichael Moderator: Victoria Dickenson, McMichael Canadian Art Collection Panelists: Shauna Adamowicz-Clements, Katarina Atanassova, Chris Finn and Anna Stanisz, McMichael Canadian Art Collection Since its inception in the early 1960s, the McMichael Canadian Art Follow Collection has been regarded as a national stronghold of the landscape painting traditions associated with the Group of Seven. With the 50th anniversary of the founding of the McMichael Canadian Art @musecdn Collection quickly approaching, the gallery must look toward to the future while at the same time respecting its foundational connection to the past. The McMichael faces the same questions as virtually all Canadian art institutions. How do we maintain our vital connection to tradition while keeping a fresh outlook on art? How do we remain and use the relevant and attuned to the evolving art scene? How can we re-engage our existing and new audiences? How can we open a dialogue with contemporary artists and embrace the new artistic tastes of gallery-goers CMA 2014 hashtag through exhibitions and public programming? This session will explore how the McMichael’s re-engagement with the existing collection and its fresh approach to exhibition and public programming is allowing staff to transform and re-examine our artistic heritage and re-connect new #cmamc2014! audiences to the McMichael collection. 4:45 pm — 5:45 pm ICOM Canada AGM

6:30 pm 2014 CMA Awards Presentation and Reception Royal Ontario Museum Bouquets to all the 2014 award winners! Presentations will be made for the CMA Awards of Outstanding Achievement, CMA Awards of Distinguished Service, the Museum Volunteer Award, and ICOM Canada’s International Achievement Award.

Fee: $70. Pre-registration required. Fee includes transportation from the Royal York Hotel to the ROM, entrance to the ROM, exclusive guided tour of The Forbidden City: Inside the Court of China’s Emperors, and heavy hors d’œuvres reception. Cash bar. Included in All-Inclusive Registration fee. ©iStock.com/ithinksky

2014 CMA National Conference, Toronto, Ontario — 13 Thursday, April 10, 2014

7:00 am - 5:00 pm 10:30 am — 11:45 am Registration Educational Sessions 7:00 am — 8:30 am C1. Advancement, Philanthropy, Development, Fundraising…What’s it all About? Breakfast with Exhibitors Moderator: Rose Ginther, MacEwan University Panelists: Shelley Crawford, The Canadian Clay and Glass Gallery; Jean- 8:45 am — 10:00 am Charles D’Amours, Canadian Museum of History; Diana Reitberger, Fellows Lecture National Ballet of Canada How are today’s leaders succeeding in our ever-expanding competitive Museums in a environment? Competition from hospitals, educational institutions, social Dangerous Time service organizations, health, sport and religion challenge even the best of the best in the cultural sector. What does it take to effectively navigate Robert R. Janes the worlds of membership, patron groups, sponsorship, major gifts and It is necessary for the museum capital projects? A knowledgeable panel of development leaders share their community to suspend its conventional perspective on managing a multiplicity of relationships — internal and opinions about what meaningful external — in order to raise funds and support for their institutions. This museum work is, and consider what session will provide an inside look at ways and means to motivate, stimulate the work of museums should be in the and innovate in a crowded and highly competitive marketplace. What early 21st century. If sustainability is the works, what doesn’t? This session will be presented in French. “capacity to endure”, the sustainability of museums cannot be separated from the sustainability of the biosphere. The mindful museum can no longer C2. Integrating Media — The Full 360º ignore a variety of issues, including the myth of economic growth and the Moderator: Maria Pacente, Lord Cultural Resources proliferation of negative environmental impacts. Museums are untapped Panelists: Geneviève Angio-Morneau, GSM Design; Ken Reddick, Meld sources of ideas and knowledge, and are ideally placed to foster individual Media; Corey Timpson, Canadian Museum for Human Rights and community participation in the quest for greater awareness and workable solutions for our worsening global challenges. New ways of Developing and integrating multimedia into today’s exhibitions continues thinking and working are required to expand conventional museum to be an exciting challenge for museum and non-museum professionals. practice beyond its current limitations. The choices, the budgets and the processes can be dizzying. A panel of experts explores the planning, design and application of media based 10:00 am — 10:30 am projects from four perspectives — museum, consultant, designer, producer. Maria Piacente, VP of Exhibitions from Lord Cultural Resources kicks Networking Break with Exhibitors off the discussion by focusing on planning for media at the interpretive planning stage. Corey Timpson, Director of Design and New Media from the Canadian Museum for Human Rights discusses the challenges 10:30 am — 11:45 am of creating a Content Management System and why it is the future for What’s New at the Canadian Museum of museums. Yves Mayrand, Principal of GSM Design looks at integrating History? media into exhibition design. Finally, Ken Reddick from Meld Media Join with us to exchange information and ideas concerning the provides attendees with a supplier’s perspective drawing on cutting edge new History Museum Network Affiliates. We would like to have your input projects using Augmented Reality. and feedback as well as bring you up to date on the latest developments in the Canada History Hall. Regardless of the size of your museum you are welcome to attend! C3. Bringing Tough Subjects Online: Tackling Challenging Material in Online Resources for Students and Teachers Moderator: M. Christine Castle Panelists: Bronwyn Graves, Historica Canada; Mireille Lamontagne, Canadian Museum for Human Rights; Heather Montgomery, Diefenbunker: Canada’s Cold War Museum Online teacher resources are emerging from museums and cultural insti- tutions across the country, permitting students to connect with historical content outside the four walls of your museum. Museums can become an integral part of their local and national community when it comes to dealing with difficult subject matter, promoting and stimulating discussion in the classroom and beyond. What resources are required to interpret chal- lenging material in an online context? How can a museum help educators teach a difficult part of history? What resources can a museum provide to help students engage with difficult histories? What is the role of cultural in- stitutions in the education of challenging material? This session will explore the many ways museums can make a difference in their community.

14 — 2014 CMA National Conference, Toronto, Ontario C4. The Cultures of Disaster Management 11:20 am — 11:40 am Moderator: Marek Malycha, Marsh Canada Limited iii. 100 Years of War: A Re-examination of the Theme Panelists: Anton Antonov and Jennifer Schepf, XL Insurance Company of War and Conflict in the Galleries of Canadian Limited; Colin Robertson, Ecclesiastical Insurance Museums Recent flood damage in Calgary and Toronto, as well as Superstorm Presenter: Kathleen Christensen, The RCA Museum Sandy has brought disaster planning to the forefront. Many disasters that While planning a new gallery for The RCA Museum, based upon have occurred in museums could have been prevented, or the damage Manitoba’s history of 12,000 years of conflict, the very relevance of the greatly reduced, had the museum been better prepared. Irreversible theme and thesis of the gallery was challenged by a knowledgeable and and severe damage to collections must be avoided wherever possible. A respected member of the community. This challenge combination of seemingly insignificant factors, if left unchecked, may was unexpected, but led to an intense and heartfelt examination of the turn into a major disaster. Therefore, it is important to identify and assess planned objectives, sub-themes, content and presentation of a gallery in all of the potential risks and hazards that may affect your institution, and the light of a half-million dollar investment in what was to be the most to take measures to prevent them or to minimize their consequences. important gallery space in The RCA Museum since it opened in 2005. What is the probability of a certain risk occurring? How often is it likely This session will challenge museums, particularly those with military to occur? What type of damage is likely or possible as a result of its collections, to re-examine their interpretation and presentation of the occurring? How severe might this damage be? What degree of risk or loss impact of the military, war and conflict issues on their collections, their is your museum willing to assume? Our panelists will provide insight on institution and their communities as the centenary of Canada’s first how you can be proactive in your risk management strategy. Additionally, engagement in global conflict approaches. attendees will be provided with a brief overview of the CMA Group Insurance Plan and some new products under consideration. C6. Visitor Engagement at the National Gallery of C5. Case Studies — Part I Canada 10:30 am — 10:50 am Presenter: Megan Richardson, National Gallery of Canada Engagement is the name of the game in museums right now, and i. The Mackenzie-King Estate in Gatineau Park: A educators are uniquely positioned to respond. With their understanding Two-Year Visitor Experience Renewal Project of the museum visitor experience, their perspective on the social role Presenter: Louis-René Sénéchal, Gatineau Park, National Capital of museums, and their ability to collaborate, they play a leading role in Commission attracting and engaging new and diverse audiences through exhibitions The Mackenzie-King Estate (MKE) offers visitors a profoundly and programs. In this case study, the National Gallery of Canada’s Chief renewed visitor experience. For the past two years, the National Capital of Education and Public Programs will share her experiences guiding Commission (NCC) has been hard at work preparing this experience. the development of major visitor engagement initiatives for a series of Three “sub-projects” came together to reach the objective: Architecture four summer exhibitions: the chalk talkback wall for Pop Life: Art in (renovations to many buildings); landscape (some of the original features a Material World (2010), the dress-up activity in Caravaggio and His had been lost over the past 65 years); and interpretation (the previous Followers in Rome (2011), the iPad-painting and letter-writing activities version was some 20 years old). Bridging between the three sub-projects, for Van Gogh: Up Close (2012), and the “I see… I think… I wonder…” significant efforts were made to upgrade the universal access to the site response cards for Sakahàn: International Indigenous Art (2013). Each and the buildings. This case study will provide an overview of the three program will be described, with special emphasis on learning outcomes, projects, with emphasis placed on the difficult choices made by the tone, scale, selection of materials, the roles of technology and social project team. Attendees will be presented with key challenges faced by the media, budget and the importance of collaboration, internally and project team and given the opportunity to share what they would have externally, in conceiving, designing, implementing and sustaining these decided, before hearing what the NCC ended up doing and discussing programs. Key evaluation findings and lessons learned will also be the implications. This session will help you hone your skill in the art of presented. compromises. 10:55 am — 11:15 am 11:45 am — 1:00 pm ii. The ABC’s of a Virtual Exhibition Luncheon with Exhibitors Presenters: Jean-Luc Murray, Montreal Museum of Fine Arts, Marc Pitre, Lachine Museum; Daniel Rivet, Ideeclic Virtual exhibitions are not new to the museum community. Currently, many new and exciting approaches are being developed by innovative companies working in partnership with museums. This interactive session will outline the detailed development process of an interpretive and educational website for a collection of Quebec and Canadian art, created by Idéeclic and the Montreal Museum of Fine Arts. How did the partners work together in the creative process? How did the team address the Virtual Museum of Canada’s criteria and norms? How were audiences of various age groups, youth and adults, reached? The session will guide you through the ABC’s of creating a unique virtual learning tool to complement your own museum or gallery’s collection. This will be a bilingual session.

2014 CMA National Conference, Toronto, Ontario — 15 1:15 pm — 2:15 pm D2. For Youth by Youth…but How? Where to begin Keynote Address with Youth Engagement Presenters: Megan Bocking, Robin Etherington and Evelyn Marshall, It All Started with a Bytown Museum Museum Many organizations would agree that youth engagement is critical, but Eddie Friel where and how do you begin? This case study will present the initial results of the pilot phase of the Bytown Museum Youth Council. With The arts in general and museums in input from youth as well as the Museum’s Executive Director and particular are increasingly being asked to Program Manager, this session will help you determine how, when and define their value and meaning to society. where to begin youth engagement and the benefits you will reap when Are museums the cumulative memory of a you do so. community’s history, heritage and culture and if so how does that relate to develop- ing a “sense of place?” What is it about D3. A New Coveted Audience: Connecting New museums that endure for all people and all times? This presentation Canadians to Canadian Museums will explore how one city (Glasgow, Scotland) developed collaborative Moderator: Gillian Smith, Institute for Canadian Citizenship processes between its cultural, tourism, social and civic assets to return the city to its residents as a place they could be proud of again and to Presenters: Johanna Conteras, Royal Ontario Museum; Jill Henderson, the global community as a great European city once more. Glasgow’s Contemporary Art Gallery; Heather Steel, Institute for Canadian museums have become central to the life of the city attracting inward Citizenship investment, tourism, creating jobs and enhancing the quality of life for its This session will examine best practices and insights for engaging new citizens. Canadians as museum visitors. The Institute for Canadian Citizenship, through its Cultural Access Pass (CAP) program, provides museums and galleries across Canada the opportunity to invite and engage this diverse 2:15 pm — 2:45 pm audience. Panelists will discuss how to attract and connect with this key audience, what new citizens are looking for in their visitor experience at Ice Cream Break and Trade Show Closing your institution and how to convert them into ongoing visitors.

Kindly supported by D4. Meaning Making, Audience Engagement and Informal Learning — Cascadia — Experiments in Visual Art and Artefacts Presenter: Scott Marsden, Haida Gwaii Museum 3:00 pm — 4:00 pm Art galleries are reassessing their roles and find themselves ideally placed to foster critical historical consciousness, as well as individual and community Educational Sessions participation in the quest for a greater awareness and workable solution to global problems. Experimentation with visual arts and artefacts and the D1. Thoughts for a Lean Museum — Musings on introduction of dialogue into curatorial practices marks an emergence of Times of Crisis cultural institutions’ engagement and diversity, opening a space for public Presenter: Alessandro Califano, Rome’s Visual Arts Research & voices to enter gallery spaces. This session will explore the concept of Documentation Centre, Italy collaboration as a new approach in serving the cultural needs of local and Coping with dwindling revenue sources causes museum professionals and regional communities. This evolving approach is proving to be successful their institutions to rethink their approach to daily operations and to mid- to and could be a useful lesson for museums, cultural centres and art galleries long-term planning. Next to downsizing, to keeping an eye on sustainability, looking for better, more effective ways to be popular, stay relevant and and on making best use of available resources, there are, however, other engage the community we serve. options in order to keep the path open for initiatives focusing on a museum’s multifaceted stakeholders and its supporting community. One of these could be a more effect-conscious use of information and communication D5. Eating at the Museum: Reflections on Food, Taste technologies (ICT), in order to single out new segments of potential and Heritage audiences more effectively, reaching out for them in their own (virtual?) Moderator: Michaelle Haughian, Independent Museum Education environment. Participation and crowd-sourcing, maybe even fostering a Programmer decentralized approach to curatorship, might also be a way to put new life Presenters: Liz Driver, Museum; Irina Mihalache, into museums and their activities. From this point of view, a museum could University of Toronto; Bridgit Wranich, National Historic Site — much more than being considered as a repository of proposals to the This panel explores a series of creative ways through which museums audience — become a (real or virtual) community’s enzyme, a catalyst for are using food to engage with their audiences. Four seasoned presenters under-the-surface lying creativity, and a facilitator for outsourced initiatives. discuss specific examples of how food is being co-opted within different This session will review suggestions and models from the real world, but will museums in Canada, propose some innovative strategies based on the also discuss some of the possible options and priorities, trying to define a use of cooking, tasting and understanding food history in museums, and “Museums as a Catalyst 1.0.1” primer. invite reflective dialogues about food, taste and informal education.

16 — 2014 CMA National Conference, Toronto, Ontario D6. Case Studies — Part II 3:00 pm — 4:00 pm 3:00 pm — 3:20 pm D7. Technology in Museums: Why we Cannot Throw i. Life Lessons it Off the Roof? Presenter: Pam McKenzie, Western Canada Aviation Museum Presenters: Kerri Button and Maureen Power, The Rooms, Provincial This light-hearted, yet thought provoking presentation will look at some Museums Division of the things an archival summer student learned during the 11 weeks In the summer of 2013, The Rooms (the provincial museum, art gallery she worked at the Western Canada Aviation Museum. These were not and archives of Newfoundland and Labrador) opened two exhibitions work related skills, but the “Life Lessons” learned around the lunch table that examine the history of Newfoundland and Labrador from 1750 including: to the present day. These two exhibitions, In this Place: Our Lives on  Iron Slowly Land and Sea and Here, We Made a Home, use digital touch screens, hubs and photo frames. The use of these new technologies offered both  You Don’t Have to Buy the Whole Bag of Grapes challenges and opportunities that the curators had never faced before.  Be Kind This session will give you a better understanding how best to utilize  Plumbing Problems Take Precedence technologies to facilitate telling the stories. Does technology take away  Listen or add to the interpretation of the object and the exhibition? What  Stay Longer at Your Wedding content will be best delivered on a touch screen to effectively interpret the  Have Faith in People culture of our peoples? How do we use these technologies to best gather Pam McKenzie, Program Director and Head of Library and Archives more information for upcoming exhibitions and interpretation, while at the Western Canada Aviation Museum will share with attendees the connecting with the visitor? “Life Lessons” as they apply to museum management and interpersonal communication skills. 3:00 pm — 3:20 pm ii. The Church Museum of Twillingate: Life Stories D8. Succession Planning Starts Here th and Meaning in the Saving of a 19 Century Moderator: Shelley Crawford, Centennial College Vernacular Church in Newfoundland Panelists: Rose Ginther, MacEwan University; Barbara Sorenson, Presenter: Annemarie Christie, graduate student: MA, Department of University of Toronto, Museum Studies Folklore, Memorial University of Newfoundland and Labrador As the sector evolves, the shifting landscape that has revolutionized This case study focuses on a historic, de-consecrated wooden church in many industries is transforming the way we prepare a new generation Twillingate. Built in 1868 and slated for demolition more than 100 years of emerging managers at all levels to take on the leadership of cultural later, today the old church stands as The Church Museum and is still organizations. Given that the majority of senior managers/curators across important to its community. Relevant details and analysis will help you the country will eventually retire — many in the next five years — it’s to see how small rural museums, often housed in heritage houses or other essential we attract the best and brightest to our organizations... now. historic buildings, could capitalize on collecting oral history and making What do the post secondary programs across the country and in the USA use of it to enhance the relevance of the building, as well as the visitor believe are the appropriate roles and responsibilities of current cultural experience. managers in preparing for the incumbents? How valuable are advisory councils in curriculum development? Are mentoring, internships and iii. You, Me and everything We Know practicums still essential elements in integrating students into the sector? Presenter: Hans von Seggern, Tonwelt Professional Media What can we do better on both fronts to facilitate that transition from school to career? How do you motivate the public to spend time in a museum instead of watching TV, meeting friends in a cafe or going to an amusement park? This case study will evaluate a variety of different approaches that integrate digital learning systems and scrutinize the path on how to go 4:15 pm — 5:00 pm about setting up successful networks of digital outlets that will motivate Closing Keynote the public to visit your respective institutions. TIFF Bell Lightbox 3:20 pm — 3:40 pm Developing a New Model iv. Interdisciplinary Collaboration in Museum for Audience Engagement Education — Issues and Promises from ICTs Piers Handling Presenters: Jeanne Mance Cormier, Acadian Museum, University of From the beginning, the Toronto Moncton and Eric Poitras, McGill University International Film Festival has been about This session will provide insight into interdisciplinary collaboration celebrating the power and diversity of and partnerships in museum education. Presenters will share the cinema and inviting the public to participate processes involved and the lessons learned during the development of in the experience. But TIFF has evolved into much more than an 11-day a collaborative project between museum professionals and museum film festival. In September 2010, we opened the doors of our new year- educators, teachers and researchers from The History Education Network round home, TIFF Bell Lightbox – a world-renowned cultural institution (THEN/HiER), the Acadian Museum of Moncton University, and and home for film lovers with five cinemas, two restaurants, two galleries McGill University. The session will also showcase the development and and a retail space. Piers Handling, Director and CEO of TIFF, will share implementation process of didactic materials to facilitate learning in discoveries, challenges and opportunities that TIFF has encountered on museum programs, and animated workshops. The themes explored will its journey to building a unique approach to gallery, film and ancillary address the interdisciplinary challenges museums face in diversifying their programming that draws audiences from around the world. Through audiences and creating partnerships within their community. This session specific case studies, Mr. Handling will share how the organization has will be presented in French. developed a holistic model for audience engagement.

2014 CMA National Conference, Toronto, Ontario — 17 7:00 pm…. Friday, April 11, 2014 Closing Banquet — It’s A Masquerade 9:00 am — 12:00 (noon) What’s New at the Canadian Museum of Who is that masked man or woman? Join your History? Join with us to exchange information and ideas concerning the colleagues for an evening of cocktails, music, new History Museum Network Affiliates. We would like to have your input dinner and dancing at the closing event of the and feedback as well as bring you up to date on the latest developments in the Canada History Hall. Regardless of the size of your museum you 2014 CMA National Conference. It’s the event are welcome to attend! you will not want to miss!

Fee: $95. Includes dinner and dancing. Wine with dinner. Cash bar. Included in the All-In- clusive Registration Fee.

Kindly supported by

18 — 2014 CMA National Conference, Toronto, Ontario