Sefton Local Economic Assessment Supporting Annexes May 2011

Sefton Local Economic Assessment Supporting Annexes

Contents

Annex A: Glossary...... A-1 Annex B: STEEP Analysis ...... B-1 Annex C: Technical Note...... C-1 Annex D: Theme 1 – Overall Competitiveness: Data...... D-1 Annex E: Theme 2 – People and Communities: Data...... E-1 Annex F: Theme 3 – Business Enterprise & Growth: Data ...... F-1 Annex G: Theme 4 – Work and Skills: Data ...... G-1 Annex H: Theme 5 – Preconditions of sustainable growth: Data ...... H-1 Annex I: Business Survey - Detailed Analysis...... I-1 Annex J: Area Profiles...... J-1

Contact: Rebecca Pates Tel: 0161 475 2112 email: [email protected] Richard Hindle [email protected]

Approved by: Richard Hindle Date: 02/03/11 Director

www.sqw.co.uk

Annex A: Glossary

Table A-1: Key terms used in the LEA main report

Term Definition Active enterprise An 'Active Enterprise' is one which has reported employment or turnover during the period, and is captured by ONS as part of the Business Demography database

Business Unit A term used by ABI to refer to legal units, which have a certain degree of autonomy within an enterprise group.

Claimant count Claimant count measures how many people are claiming unemployment-related benefits

Economically People who are either in employment or unemployed. active

Employment rate The number of people in employment expressed as a percentage of all people.

Enterprise births The term “enterprise births” refers to new businesses, and does not include businesses that have been created as a result of mergers or restructuring.

Enterprise Enterprise deaths refers to the number of business closures, and does not cover businesses that deaths have stopped trading following a take-over, or which have ceased to exist because their core business activity has changed.

Gross Value Gross value added is the difference between output and intermediate consumption for any given Added (GVA) sector/industry. That is the difference between the value of goods and services produced and the cost of raw materials and other inputs which are used up in production. GVA can be expressed more simply as the sum of wages and profits linked to particular activities. Gross Domestic Product (GDP) is equivalent to GVA plus taxes on products less subsidies on products.

Knowledge The OECD definition of knowledge intensive businesses includes a range of SIC 2003 sub- intensive sectors (3 digit) such as the manufacture of pharmaceuticals, medicinal chemicals and botanical products, office machinery and computers, electrical equipment, medical and surgical equipment, industrial process control equipment, aircraft and spacecraft, and telecommunications, monetary and other financial intermediation, insurance and pension funding, activities auxiliary to financial intermediation, computer related activities, R&D, architectural and engineering activities, motion picture and video activities and radio and television activities.

Location An index to assess the concentration of employment/number of business units in a particular Quotient (LQ) sector in an area, compared to the national average. This is a measure of relative specialisation.

LSOA The SOA layers form a hierarchy based on aggregations of Output Areas (OAs), and there are 34,378 Lower Layer SOAs in England and Wales. The Lower Layer SOAs were built using 2001 Census data from groups of Output Areas (typically four to six), and have a minimum size of 1,000 residents and 400 households, and average 1,500 residents.

NVQ equivalents No qualifications: No formal qualifications held Other qualifications: includes foreign qualifications and some professional qualifications NVQ 1 equivalent: e.g. fewer than 5 GCSEs at grades A-C, foundation GNVQ, NVQ 1, intermediate 1 national qualification (Scotland) or equivalent NVQ 2 equivalent: e.g. 5 or more GCSEs at grades A-C, intermediate GNVQ, NVQ 2, intermediate 2 national qualification (Scotland) or equivalent NVQ 3 equivalent: e.g. 2 or more A levels, advanced GNVQ, NVQ 3, 2 or more higher or advanced higher national qualifications (Scotland) or equivalent NVQ 4 equivalent and above: e.g. HND, Degree and Higher Degree level qualifications or equivalent

Productivity GVA generated per job

Residence The figures show the median earnings in pounds for employees living in the area who are on earnings adults rates of pay and whose pay was not affected by absence. The earnings information collected relates to gross pay before tax, national insurance or other deductions, and excludes payments in kind.

A-1

Term Definition Workplace The figures show the median earnings in pounds for employees working in the area who are on earnings adults rates of pay and whose pay was not affected by absence. Figures for earnings come from the Annual Survey of Hours and Earnings (ASHE). The ASHE is based on a 1 per cent sample of employees, information on whose earnings and hours is obtained from employers. The survey does not cover self-employed. The earnings information collected relates to gross pay before tax, national insurance or other deductions, and excludes payments in kind. Source: Predominantly ONS

A-2

Annex B: STEEP Analysis

B.1 In this Annex, we provide a headline ‘STEEP’ analysis of the socio-cultural, technological, economic, environmental and political opportunities and challenges facing Sefton over the next 10 years. Evidence used to inform this analysis includes national documentation (e.g. HMT report on Long-term global economic challenges and opportunities for the UK), wider futures work, and the evidence base developed by SQW for Sefton’s Local Economic Assessment.

Table B-1: Headline STEEP analysis

Socio-cultural • Quality of life and importance of the work-life balance. • Positive, open, attitudes to training/lifelong skills development are key to a flexible adaptive local economy • Ageing of the population is likely to continue, due to the in-migration of older people (e.g. to ) and because people are living longer. Implications include:  Potential to better use skills and experience of older workers, and opportunity to increase employment rate of older people  Silver Economy – demand for services and products, leisure and financial services (although many of the jobs created are low value added)  Significant contributions to society (non-paid)  Potential under-occupancy of homes, placing greater pressure on housing availability and affordability in parts of the Borough  Increasing demand for houses of particular types, including assisted living • There are also hard to reach communities including those with mental health problems, lacking in basic skills, people with disabilities, young people not in employment and or training and single parents. • High house prices and affordability issues , with implications for retaining/attracting young adults and families. • Linked to the point above, retention of best and brightest young people – with limits on job opportunities and housing affordability issues, there is a risk of increasing ‘talent drain’ out of the local economy, either as graduates do not return or young people move for job opportunities in the south east/London • ‘Place identity’ increasingly significant in creating positive image and local brand: Sefton contains distinctive places, but lacks overall identity

Technological • Increasing pressure to decouple economic growth and resource use.

• Businesses and households in Sefton need to be encouraged and incentivised to improve energy efficiency and adaptation. • Rapid technological change and the increasing integration of the global economy are important drivers of growth, employment and productivity: Changing trade patterns leading to new investment in infrastructure; opportunities for ports/logistics hubs • As communication and technology continue to improve, so production chains are becoming increasingly dispersed globally. No economy can rely solely on its past strengths or traditional expertise, so there is a premium on promoting enterprise and productivity to ensure businesses can compete effectively in the global market place. • Increasing globalisation and technological change underlines the importance of innovation and skills accumulation , and of making the UK and Sefton an attractive location to do business. • Access to the internet and fastest broadband speeds is crucial for businesses and people, for example to access services/job advertisements etc. Also, through advancement in technology, people are more likely to work from home – broadband access and speeds become increasingly important (especially in attracting people to live and work in the Borough). The roll out of Next Generation Broadband will have significant implications for enabling more home-working, increasing the global inter-connectedness of

B-1

supply chains, and reducing social isolation. • Places that are at the forefront of technological change and innovation will be best placed to apply new technologies to existing processes, so expanding production possibilities, improving efficiency, and enhancing their attractiveness as centres of economic activity will be important.

Economic • Following the recession, there is a need to build a sustainable, broader-based economy , that is less dependent on a few large sectors and domestic consumption, and more orientated towards exports. • Future growth will come from indigenous firms and inward investment – the latter is particularly important for employment opportunities, inflows of new technologies, practices and knowledge that helps to raise productivity. • Difficulty in sourcing finance is a significant obstacle to entrepreneurship and new R&D – the most significant impact is on would-be new entrants, and small firms. • STEM (Science, Technology, Engineering and Maths) skills are crucial for national and international competitiveness: good access to skills development and updating opportunities – FE, HE, private providers - are important for individuals and businesses. • Growing low cost competition from – but also opportunities to trade with - the BRICs (Brazil, Russia, India and China).

Environmental • Energy costs are set to rise rapidly, and oil prices are becoming increasingly volatile. Sectors within Sefton that are more dependent upon energy inputs, and especially oil, are particularly vulnerable to increasing cost pressures. • Impacts of climate change - such as changes in seasonal temperature and rainfall, extreme events and rising sea levels, damage to infrastructure and buildings, changes to vegetation, and disruption and loss of business continuity – and the associated economic costs and challenges in improving resilience and adaptation. How Sefton responds to the challenges of climate change will have a significant bearing on its future. Loss of land and flooding are particular risks for Sefton, however the Borough has a range of opportunities related to the generation of renewable energy. • Sustainable resource use , especially in terms of managing energy use, water consumption, carbon emissions and waste generation is crucial in seeking to manage and mitigate against climate change. Progress in this area is important for both the private and public sector. • Need to reduce energy and water consumption, carbon emissions and waste, travel by car. • Challenge in retrofitting existing buildings – existing building stock tends to perform very poorly in terms of energy and water efficiency. • Some disconnect between planning for utilities and economic development – these planning processes tend to work largely in isolation, over different timelines and geographies.

Political • Public sector austerity, and reduction in investment and employment . Implications where investment needed to enable growth – e.g. housing, business, inward investment, and difficult decisions are presented between investing in more successful places (with greater prospect of returns on investment) and addressing underperformance. Also, there is a need to position to take advantage of newly emerging funding and delivery models (e.g. TIF), and creation of mechanisms to secure long-term financing for infrastructure. • Reduction in private investment, followed by increased competition to attract this investment, resulting in a lack of available development finance. The downturn in the housing and commercial property markets has impacted on the financial viability of schemes; and also reduced likelihood of developer contributions. Creation of Enterprise Zones likely to exacerbate this competition. • Changing political processes and removal of RDAs: increasing importance of working with sub-regional partners as part of the Local Enterprise Partnership.

Source: Various

B-2

Annex C: Technical Note

Geographical definitions C.1 A large proportion of the evidence is only available at Local Authority District (LAD) level or above, so for the most part, our analysis has been undertaken at the LAD level. Where data is available at ward and/or Super Output Area (SOA) level, we have undertaken analysis for north, central and south Sefton. These are defined using wards as follows (please see map below) 1:

• South Sefton - , , , , Netherton and Orrell, St. Oswald.

• Central Sefton - , , , , , , , ,

• North Sefton - , , , , , , .

C.2 However, we have only used SOA/ward data if the data is robust and reliable enough to do so at this level of disaggregation, and where it is pragmatic to do so.

Figure C-1: Map of North, Central and South Sefton

Source: Map produced by SQW. Contains Ordnance Survey data © Crown copyright and database right 2010

1 The definition for North, Central and South Sefton is based on SMBC’s ward definition of the areas, which we have ‘best fitted’ SOA boundaries to.

C-1

Benchmarking C.3 Throughout our analysis, we have compared Sefton against the Liverpool City Region (or if LCR data is not available) and UK (or Great Britain or England if UK data is not available), and we assess whether Sefton over- or under-performs, and whether the gaps are widening or closing over time. Liverpool City Region includes the following LADs: St. Helens, Liverpool, Wirral, Knowsley, Sefton, and Halton.

Time Periods C.4 Where possible, we have looked at past trends in key indicators to assess whether conditions are improving or worsening over time. The ‘starting points’ for this analysis are largely determined by the availability of datasets, and we have tried to take into account the base year selected for the time series. For example, most of the 2000s saw a strong growth in job creation in the North West (of 0.5% pa which matched the UK average), but if we look back to a 1990 start year, the growth in jobs has averaged at 0.2% pa (0.4pp slower than the UK). On balance, agreed with the Steering Group to go back to 1990 on a few key indicators (population, GVA and jobs), and to 2000 for all other indicators (as far as data allow 2).

C.5 The ‘current’ position of Sefton uses the latest data available. This varies depending on the dataset in question but in most cases LAD data is now available for 2009 and, for some employment based statistics that are produced on a quarterly basis, more recent data is available for 2010.

Projections C.6 The projections used in this study were produced by Cambridge Econometrics on behalf of The Mersey Partnership (TMP) in late 2009 as part of a study entitled ‘Economic Forecasts for the Liverpool City Region: Recession and Recovery’. A summary report for this study is available at http://www.merseyside.org.uk/dbimgs/LCREA%20Summary%20-%20final.pdf and a technical report is available at http://www.merseyside.org.uk/dbimgs/LCREA_Technical%20Report2.pdf which sets out the underpinning assumptions used in the modelling exercise.

2 It is worth noting that APS came into play in 2004, so comparable data relating to the labour market only goes back to this date

C-2

Annex D: Theme 1 – Overall Competitiveness: Data

Introduction D.1 This annex contains a detailed analysis of the data and documents under this theme.

Data analysis D.2 For each indicator, we will follow a common structure for the write-up and presentation of data, as illustrated below.

GVA and GVA per head D.3 This table presents the total Gross Value Added (GVA) generated by Sefton’s, Liverpool’s and the UK’s economy for the period 1990 to 2009. Since 1990, GVA in Sefton has increased by 1.3% pa, matching the growth rate observed across the LCR as a whole, but lagging 0.8pp pa behind the national average.

Table D-1: GVA £m, 2003 constant prices

Sefton LCR UK 1990 2,186 14,280 724,066

1991 2,159 14,128 716,803

1992 2,119 14,061 717,851

1993 2,131 14,218 732,944

1994 2,215 14,554 760,036

1995 2,267 14,611 780,123

1996 2,384 14,707 801,415

1997 2,441 15,076 828,460

1998 2,451 15,517 859,895

1999 2,525 15,615 890,205

2000 2,815 16,345 926,482

2001 2,721 16,580 948,881

2002 2,824 16,845 966,267

2003 2,823 17,189 995,133

2004 2,820 17,540 1,024,590

2005 2,846 17,776 1,049,050

2006 2,822 18,178 1,081,610

2007 2,818 18,711 1,113,010

D-1

Sefton LCR UK 2008 2,847 18,891 1,121,110

2009 2,809 18,492 1,085,760

Source: Cambridge Econometrics D.4 This graph follows on from the table above on total GVA showing GVA growth for the period 1990 to 2009, indexed to 1990.

Figure D-1: GVA growth (Index 1990=100):

160

150

140

Sefton 130

LCR 120 GVA 1990=100 GVA UK 110

100

90 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008

Source: CE D.5 This table presents the GVA per head figures for Sefton, Merseyside and the UK for the period 1995 to 2008. A shown in the table, the gap in GVA per head between Sefton and both Merseyside and the UK has widened.

Table D-2: GVA per head

Sefton Merseyside UK 1995 7,513 7,844 11,270

1996 7,919 8,292 12,008

1997 8,261 8,783 12,682

1998 8,688 9,332 13,373

1999 9,047 9,793 14,020

2000 9,480 10,219 14,677

2001 9,955 10,820 15,353

2002 10,551 11,478 16,135

2003 11,015 12,107 17,044

D-2

Sefton Merseyside UK 2004 11,345 12,565 17,896

2005 11,424 12,917 18,538

2006 11,536 13,492 19,538

2007 11,729 14,226 20,525

2008 11,886 14,698 21,103 Source: ONS

Competitiveness Index D.6 The UK Competitiveness Index is based on a number of factors, including:

• input factors - Economic Activity Rates, Business Start-up Rates per 1,000 Inhabitants, Number of Business per 1,000 Inhabitants, Proportion of Working Age Population with NVQ Level 4 or Higher, Proportion of Knowledge-Based Business

• output factors - Gross Value Added per Head at Current Basic Prices, Productivity - Output per Hour Worked, Employment Rates

• outcome factors - Gross Weekly Pay, Unemployment Rates.

D.7 Sefton was considered to be the 356 th most competitive LAD in England (out of 379 LADs), and less competitive than all other LADs in the LCR except Knowsley. According to the UKCI’s underpinning indicators, the Borough’s position in terms of business density, productivity and claimant count is particularly low compared to other LADs, which acts as a drag on competitiveness. However, over the last year the position of Sefton has improved compared to other LADs, which appears largely due to improvements in Sefton’s rankings in terms of business start up rates, economic activity and employment rates and high level skills (and may also be due to the relative worsening of some other LADs).

D.8 The table below illustrates the UK competitiveness index overall rank positions for Sefton and neighbouring Liverpool City Region LADs. Sefton was considered less competitive than all other LADs in the LCR in 2009, and all except Knowsley in 2010.

Table D-3: UK Competitiveness Index – Overall rank (out of 379, where 1=most competitive LAD)

LAD 2009 2010 Change in ranking Sefton 363 356 Improved 7 places

Halton 267 271 Dropped 4 places

Knowsley 362 375 Dropped 13 places

Liverpool 305 298 Improved 7 places

St Helens 308 311 Dropped 3 places

Wirral 343 337 Improved 6 places

Source: UKCI - Centre for International Competitiveness

D-3

Income D.9 This map shows the ‘income deprivation domain’ of the IMD to provide an indication of incomes at LSOA level. As illustrated, there is considerable variation in incomes across the Borough, with pockets of severe income deprivation in North Sefton and across South Sefton.

Figure D-2: IMD Income Domain, 2007

Source: DCLG

D-4

Recession and Recovery D.10 The table below shows the percentage of the resident population in Sefton, Liverpool City Region and the UK claiming job seekers allowance. Since the peak in Q1 2010, the claimant count rate has fallen by 0.5pp in Sefton, but LCR and the UK have seen greater improvements - here, the claimant count has fallen by 0.7pp and 0.6pp respectively.

Table D-4: Claimant count (% of resident population)

Sefton Liverpool City Region UK Q1 2000 4.5 5.6 3.3

Q2 2000 4.1 5.2 2.9

Q3 2000 4.0 5.1 2.9

Q4 2000 3.7 4.6 2.7

Q1 2001 3.9 4.9 2.8

Q2 2001 3.6 4.6 2.6

Q3 2001 3.5 4.5 2.6

Q4 2001 3.3 4.2 2.4

Q1 2002 3.6 4.5 2.7

Q2 2002 3.3 4.3 2.5

Q3 2002 3.3 4.2 2.5

Q4 2002 3.0 3.9 2.4

Q1 2003 3.3 4.3 2.6

Q2 2003 3.2 4.0 2.5

Q3 2003 3.1 3.9 2.5

Q4 2003 2.8 3.5 2.3

Q1 2004 3.0 3.8 2.5

Q2 2004 2.7 3.6 2.3

Q3 2004 2.6 3.5 2.2

Q4 2004 2.4 3.2 2.1

Q1 2005 2.6 3.6 2.3

Q2 2005 2.4 3.5 2.2

Q3 2005 2.5 3.5 2.3

Q4 2005 2.6 3.6 2.2

Q1 2006 3.0 4.1 2.5

Q2 2006 2.9 4.1 2.5

Q3 2006 2.9 4.1 2.4

Q4 2006 2.9 3.9 2.3

D-5

Sefton Liverpool City Region UK Q1 2007 3.1 4.1 2.5

Q2 2007 2.9 3.8 2.2

Q3 2007 2.9 3.7 2.2

Q4 2007 2.8 3.5 2.0

Q1 2008 3.1 3.9 2.1

Q2 2008 3.0 3.8 2.1

Q3 2008 3.2 4.0 2.3

Q4 2008 3.6 4.4 2.6

Q1 2009 4.5 5.5 3.6

Q2 2009 5.0 5.9 3.9

Q3 2009 5.1 6.1 4.0

Q4 2009 5.0 5.9 3.9

Q1 2010 5.2 6.0 4.1

Q2 2010 4.7 5.5 3.7

Q3 2010 4.7 5.3 3.6

Q4 2010 4.7 5.3 3.5

Resilience ranking D.11 Experian's research into resilience for local places looks at resilience across four key themes 3:

• Business - How strong is the local business base? Is it dependent on sectors that have been hit by recession? Does it have a high number of firms proven to adapt to difficult economic conditions? Have many firms gone out of business? Are businesses dependent on only local markets, or do they export?

• Community - Is there a large working age population that can contribute to the economy? How many people have high skills levels? How many people work as managers and how many people work in elementary roles such as cleaners and refuse workers? How much do locals earn on average?

• People - How high is life expectancy? Do neighbours look out for each other? How many people claim benefits? Does the area suffer from deprivation? How many households are vulnerable to long-term unemployment? How many households are vulnerable to declines in disposable income?

• Place - What are GCSE attainment rates like? Are house prices high? How high is the local crime rate? Is there a lot of green space for people to enjoy?

D.12 The data used to assess each theme is presented in the figure below.

3 http://news.bbc.co.uk/nol/shared/spl/hi/uk/10/experian/doc/methodology.doc

D-6

Figure D-3: Four key themes of Experian’s research

Theme Measures Source % vulnerable sectors Experian pH group/ Annual Business Inquiry % resilient sectors Experian pH group/ Annual Business Inquiry % high-growth (knowledge) sectors Experian pH group Business start-up Experian pH group Insolvency Rates Experian pH group % workforce self-employed Annual Population Survey Adaptive companies Experian pH group Business Days beyond terms Experian pH group Foreign-owned businesses Experian pH group Exporters Experian pH group Highly exporting SICs Experian pH group % employment in vulnerable sectors Annual Business Inquiry % employment in resilient sectors Annual Business Inquiry Business Density Experian pH group and Annual Population Survey Working age population Mid Year Population Estimates NVQ4+ Annual Population Survey No qualifications Annual Population Survey People % employed as Managers Annual Population Survey % employed in elementary occupations Annual Population Survey Earnings Annual Survey of Hours and Earnings % vulnerable to declines in disposable income Experian (Mosaic Economics) % vulnerable to LT unemployment Experian (Mosaic Economics) Claimant Count rate of unemployment Department of Work and Pensions Community Social cohesion/do neighbours look out for each other Experian Mosaic Life expectancy at birth female Office of National Statistics Life expectancy at birth male Office of National Statistics % LSOAs amongst 10% most deprived (IMD) Index of Multiple Deprivation Achievement at school (GCSE) Department for Children, Schools and Families Crime rates Police House prices Land Registry Place Previously developed land Communities and Local Government Commercial Office Space Value Communities and Local Government Green space as a % of total land Communities and Local Government Source: Experian D.13 The table below shows the results of Experian’s research for Sefton, and the other LCR districts. As shown in the table, Sefton performs well in terms of place resilience but falls behind on business resilience and community resilience.

Table D-5: Resilience ranking (out of 324 LADs, where 1=most resilient)

Overall resilience Business Community People ranking resilience resilience resilience Place resilience Sefton 274 293 290 230 113

Halton 283 267 315 281 206

Knowsley 285 257 308 305 238

Liverpool 287 281 323 268 214

St Helens 299 310 301 282 179

Wirral 288 314 307 144 172

Source: Experian

D-7

Economic Deprivation

Figure D-4: Index of Economic Deprivation 1999

Source: SQW

D-8

Figure D-5: Index of Economic Deprivation 2005

Source: SQW

D-9

Annex E: Theme 2 – People and Communities: Data

Introduction E.1 This annex contains a detailed analysis of the data relating to the people and communities theme.

Data analysis

Demographic profile E.2 This table shows the population of Sefton by gender. For the most recent data (2009), 48% of Sefton’s population is male and 52% is female.

Table E-1: Total population in Sefton (1990-2009)

Total population Males Females 1990 294,000 139,100 154,900

1991 292,900 138,400 154,500

1992 292,800 138,400 154,400

1993 292,200 138,100 154,100

1994 290,500 137,300 153,200

1995 289,000 136,400 152,600

1996 287,500 135,700 151,800

1997 286,500 135,200 151,300

1998 285,200 134,500 150,600

1999 284,200 134,100 150,100

2000 283,300 133,800 149,600

2001 282,900 133,400 149,400

2002 281,000 132,600 148,400

2003 280,200 132,600 147,700

2004 279,400 132,300 147,100

2005 277,600 131,600 146,100

2006 276,100 131,000 145,100

2007 275,100 130,600 144,400

2008 274,200 130,400 143,700

2009 273,300 130,300 143,000

Source: NOMIS/ONS Mid-Year Population Estimates

E-1

E.3 This table shows the estimated resident population by ethnic group in 2007. The majority of residents in Sefton are White British (95%), which is higher than both the LCR and national averages (93% and 84% respectively).

Table E-2: Estimated resident population by ethnic group, mid-2007 (experimental statistics)

Sefton LCR England Population Population Population Number % of total Number % of total Number % of total (000s) population (000s) population (000s) population All Groups 276.2 100.0% 1469.7 100.0% 51092 100.0%

White: British 263.2 95.3% 1372.5 93.4% 42736 83.6%

White: Irish 2.3 0.8% 12.5 0.9% 570.5 1.1%

White: Other White 3 1.1% 20.1 1.4% 1776.3 3.5%

Mixed: White and Black Caribbean 0.6 0.2% 5 0.3% 282.9 0.6%

Mixed: White and Black African 0.4 0.1% 3.7 0.3% 114.3 0.2%

Mixed: White and Asian 0.6 0.2% 4.2 0.3% 260.9 0.5%

Mixed: Other Mixed 0.6 0.2% 4.4 0.3% 212 0.4%

Asian or Asian British: Indian 1.1 0.4% 8.8 0.6% 1316 2.6%

Asian or Asian British: Pakistani 0.5 0.2% 3.6 0.2% 905.7 1.8%

Asian or Asian British: Bangladeshi 0.4 0.1% 2.1 0.1% 353.9 0.7%

Asian or Asian British: Other Asian 0.4 0.1% 4 0.3% 339.2 0.7%

Black or Black British: Black Caribbean 0.3 0.1% 2.6 0.2% 599.7 1.2%

Black or Black British: Black African 0.7 0.3% 8.2 0.6% 730.6 1.4%

Black or Black British: Other Black 0.1 0.0% 1.8 0.1% 117.6 0.2%

Chinese or Other Ethnic Group: Chinese 1.2 0.4% 11.7 0.8% 400.3 0.8%

Chinese or Other Ethnic Group: Other 0.6 0.2% 4.8 0.3% 376.1 0.7%

Source: ONS Experimental Statistics E.4 The table below shows the working aged population as a percentage of the total population for Sefton, LCR and UK. The most recent 2009 data shows Sefton’s working age population accounted for 59% of the total population; this is slightly below that of the LCR and national average.

Table E-3: Working aged population as a percentage of total population

Sefton LCR UK

E-2

Sefton LCR UK

WAP as % of total WAP as % of total WAP as % of total WAP population WAP population WAP population

1992 171,900 59% 933,800 60% 35,205,800 61%

1993 170,800 58% 927,000 60% 35,213,900 61%

1994 169,200 58% 919,200 60% 35,258,200 61%

1995 168,100 58% 913,600 60% 35,365,400 61%

1996 167,000 58% 908,900 60% 35,521,100 61%

1997 166,200 58% 903,500 60% 35,647,000 61%

1998 165,000 58% 901,100 60% 35,768,900 61%

1999 163,800 58% 895,700 60% 35,950,900 61%

2000 163,500 58% 896,400 60% 36,161,600 61%

2001 163,700 58% 896,500 60% 36,405,500 62%

2002 162,700 58% 898,100 61% 36,620,100 62%

2003 162,600 58% 900,000 61% 36,823,700 62%

2004 162,300 58% 904,600 61% 37,082,800 62%

2005 161,900 58% 908,300 62% 37,418,900 62%

2006 161,300 58% 909,800 62% 37,707,500 62%

2007 161,000 59% 908,800 62% 37,915,700 62%

2008 160,800 59% 907,700 62% 38,090,100 62%

2009 160,300 59% 907,700 62% 38,236,000 62%

E.5 The table below shows the population figures for those aged 65+, one fifth of the population is aged 65 or over in Sefton, compared to only 17% in LCR and a national average of 16%.

Table E-4: Population figures for those aged 65+

Area Total Aged 65 - Aged 70 - Aged 75 - Aged 80 - Aged 85 Total 65+ % population 69 years 74 years 79 years 84 years and over 65+ Halton 118,700 5,300 4,300 3,300 2,300 1,800 17,000 14%

Knowsley 149,400 6,200 6,200 5,100 3,400 2,400 23,300 16%

Liverpool 442,300 16,700 16,500 13,500 9,500 7,100 63,300 14%

Sefton 273,300 14,700 14,100 11,700 8,300 7,100 55,900 20%

St.Helens 177,100 9,000 8,000 5,900 4,000 3,200 30,100 17%

Wirral 308,500 15,800 13,800 11,900 9,000 8,100 58,600 19%

LCR 1,469,300 67,700 62,900 51,400 36,500 29,700 248,200 17%

United 61,792,000 2,837,100 2,441,600 1,989,300 1,468,500 1,369,300 10,105,800 16% Kingdom

E-3

Source: NOMIS/ONS Mid-Year Population Estimates E.6 This table shows the population age structure of Sefton and the UK in 2009. Sefton is over- represented compared to the UK in both the 65-79 years and the 80 years plus age groups.

Table E-5: Population age structure (% of total population), 2009

Sefton Number Sefton % UK % 4 years and under 13,700 5% 6%

5-14 years 30,600 11% 11%

15-19 years 18,800 7% 6%

20-34 years 42,300 15% 20%

35-44 years 36,000 13% 15%

45-59 years 58,200 21% 19%

60-64 years 17,900 7% 6%

65-79 years 40,500 15% 12%

80 years and over 15,400 6% 5% Source: NOMIS/ONS Mid-Year Population Estimates

Figure E-1: Age profile of Sefton’s residents (2009)

18,000 16,000 Male Female 14,000 12,000 10,000 8,000

Total population 6,000 4,000 2,000 0 5 - 9 - 5 years 75 and over 75 10 - 14 10 years - 19 15 years - 24 20 years - 29 25 years - 34 30 years - 39 35 years - 44 40 years - 49 45 years - 54 50 years - 59 55 years - 64 60 years - 74 65 years - Under 4 Under years

Source: NOMIS/ONS Mid-Year Population Estimates

Recent population trends and future projections

Figure E-2: Total population (1990-2009)

E-4

300,000

295,000

290,000

285,000

280,000

275,000 Total Total population

270,000

265,000

260,000 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Source: CE E.7 This table shows the total population for Sefton, LCR and the UK for the period 1992 to 2009. Since 1992, Sefton has seen a fall of 7% in the total population (equivalent to -0.4% pa), the LCR has also seen a fall in population (of 6% or -0.3% pa) over the same time period, but total population appears to have levelled-off in the LCR from 2005.

Table E-6: Total population (1992-2009)

Sefton LCR United Kingdom 292,800 1,557,200 57,584,500 1992 292,200 1,551,100 57,713,900 1993 290,500 1,542,300 57,862,100 1994 289,000 1,533,000 58,024,800 1995 287,500 1,523,600 58,164,400 1996 286,500 1,513,800 58,314,200 1997 285,200 1,506,800 58,474,900 1998 284,200 1,497,800 58,684,400 1999 283,300 1,493,200 58,886,100 2000 282,900 1,486,400 59,113,500 2001 281,000 1,482,000 59,318,800 2002 280,200 1,478,900 59,552,200 2003 279,400 1,477,900 59,841,900 2004 277,600 1,476,600 60,235,500 2005 276,100 1,474,200 60,584,300 2006

E-5

Sefton LCR United Kingdom 275,100 1,471,200 60,985,700 2007 274,200 1,468,700 61,398,200 2008 273,300 1,469,300 61,792,000 2009 Source: NOMIS/ONS Mid-Year Population Estimates. 1992 is the start data for this analysis because UK data is not available prior to 1992 from this source

Figure E-3: Total population (Index 1992=100)

110

108

106

104 Sefton 102

100 LCR

98 UK 96

Population (Index 1992=100) Population (Index 94

92

90 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Source: NOMIS/ONS Mid-Year Population Estimates. 1992 is the start data for this analysis because UK data is not available prior to 1992 from this source E.8 This table shows the total population for Sefton, LCR and the UK for the period 1992 to 2009. Sefton’s WAP also fell by 7% between 1992 and 2009 (equivalent to -0.4% pa). While the WAP in LCR has also declined since 1992, the City Region managed to stem the fall in the early 2000s and there has been a small increase in WAP over the last decade. Again, the UK as a whole saw strong growth: the WAP grew overall by 9% (+0.5% pa).

Table E-7: Total WAP population (1992-2009):

Sefton LCR United Kingdom 171,900 933,800 35,205,800 1992 170,800 927,000 35,213,900 1993 169,200 919,200 35,258,200 1994 168,100 913,600 35,365,400 1995 167,000 908,900 35,521,100 1996 166,200 903,500 35,647,000 1997 165,000 901,100 35,768,900 1998 163,800 895,700 35,950,900 1999 163,500 896,400 36,161,600 2000

E-6

Sefton LCR United Kingdom 163,700 896,500 36,405,500 2001 162,700 898,100 36,620,100 2002 162,600 900,000 36,823,700 2003 162,300 904,600 37,082,800 2004 161,900 908,300 37,418,900 2005 161,300 909,800 37,707,500 2006 161,000 908,800 37,915,700 2007 160,800 907,700 38,090,100 2008 160,300 907,700 38,236,000 2009 Source: NOMIS/ONS Mid-Year Population Estimates. 1992 is the start data for this analysis because UK data is not available prior to 1992 from this source

Figure E-4: Working age population, aged 16-59/64

110

108

106

104 Sefton 102

100 LCR 98

96 UK WAP (Index 1992=100) WAP

94

92

90 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Source: NOMIS/ONS Mid-Year Population Estimates. 1992 is the start data for this analysis because UK data is not available prior to 1992 from this source

E.9 This table shows the components of population change between 2008 and 2009.

Table E-8: Components of population change 2008-2009

Mid 2008 Live Natural Net migration & Total Mid 2009 000s Population births Deaths change Other Changes Change Population Sefton 274.2 2.7 3.2 -0.5 -0.4 -0.9 273.3

LCR 1,468.7 17.6 15.8 1.8 -1.3 0.5 1,469.3

UK 61,398.2 786.7 570.2 216.5 177.2 393.7 61,792.0

Source: ONS

E-7

Population - future projections E.10 The table below shows the ONS total population projections for Sefton, Liverpool City Region and England between 2010-2033. Over the next thirty years, the ONS projection is that Sefton’s population will decline further, but at a much slower rate (-0.1% pa), whereas LCR’s population is projected to remain around 2010 levels, and the UK is expected to increase by 0.4% pa.

Table E-9: Total population projections for Sefton, LCR and England

Liverpool City Region England Sefton 2010 272.1 1469 52198.2

2011 271.2 1469.2 52577.1

2012 270.3 1469.4 52954

2013 269.6 1469.9 53332

2014 268.9 1470.5 53709.9

2015 268.4 1471.3 54087.9

2016 267.8 1472.4 54471.6

2017 267.4 1473.8 54860.2

2018 267.1 1475.2 55252.2

2019 266.9 1476.8 55645.9

2020 266.7 1478.4 56039.9

2021 266.6 1480.1 56432.5

2022 266.4 1481.8 56822.5

2023 266.3 1483.4 57208.5

2024 266.2 1485.1 57589.7

2025 266 1486.7 57965.1

2026 265.9 1488.3 58334.1

2027 265.8 1489.8 58696.2

2028 265.6 1491.3 59051.1

2029 265.5 1492.6 59398.4

2030 265.3 1493.7 59738.3

2031 265.2 1494.7 60070.7

2032 265 1495.6 60396.2

2033 264.8 1496.5 60715.2 Source: ONS E.11 This table shows population projections by age group for Sefton in the period 2010-2030. ONS projects a decrease in the number of children (-0.2% pa), and an increase in the number of post-retirement age people (+1.4% pa).

E-8

Table E-10: Population projections for Sefton only, by age group (thousands)

Children Working Age Older people All ages

2010 47.4 159.1 65.5 272.1

2011 46.9 158.2 66.1 271.2

2012 46.4 156.8 67.2 270.3

2013 45.9 155.6 68.1 269.6

2014 45.7 154.3 69 268.9

2015 45.6 152.9 69.9 268.4

2016 45.7 151.5 70.7 267.8

2017 45.8 150 71.7 267.4

2018 46 148.5 72.7 267.1

2019 46.2 147.1 73.6 266.9

2020 46.2 145.9 74.6 266.7

2021 46.3 144.5 75.8 266.6

2022 46.4 143.1 76.9 266.4

2023 46.3 141.8 78.2 266.3

2024 46.2 140.5 79.5 266.2

2025 46 139.3 80.7 266

2026 45.9 138.2 81.9 265.9

2027 45.7 137 83.1 265.8

2028 45.5 135.9 84.2 265.6

2029 45.3 135 85.2 265.5

2030 45.1 134.1 86.2 265.3 Source: ONS

Households E.12 The table below shows the projected number of households for Sefton, LCR and England up to 2033. ONS estimates that there were approximately 117,000 households in Sefton in 2008, accounting for 19% of the LCR total. The number of households has remained relatively static since 1991 (earliest data available), increasingly by only 2% compared to a LCR average of 3% and 13% across England as a whole.

E.13 Through to 2033, the number of households in Sefton is expected to increase to 125,000, up by 7% compared to an increase of 12% in LCR and 27% across England as a whole.

Table E-11: Number of households (000s)

2008 2013 2018 2023 2026 2028 2033 England 21,731 22,868 24,108 25,320 26,016 26,472 27,536

E-9

2008 2013 2018 2023 2026 2028 2033 Sefton 117 118 120 122 123 124 125

LCR 630 646 663 679 687 693 704

Source: ONS

Figure E-5: Projections in the number of households (Index 2008=100)

130

125

120

115 England 110

105 Sefton 100

95 LCR 90

Household numbers(Index 2008=100) 85

80 2008 2013 2018 2023 2026 2028 2033

Source: ONS

Deprivation E.14 This table shows the overall level of deprivation for the LADs of the Liverpool City region for 2007. Sefton was ranked as the 83 rd most deprived LAD in England (out of 354 LADs), but performed better than all other LADs in the LCR area.

Table E-12: Index of Multiple Deprivation (2007)

Indices of Deprivation Rank (out of 354 LADs in England, where a rank of 1=most deprived LAD) Sefton 83

Knowsley 5

Liverpool 1

St. Helens 47

Wirral 60

Halton 30

Sefton LSOAs in the … Number of LSOAs % of all Sefton's LSOAs

... 10% most deprived LSOAs in England 34 38%

… 20% most deprived LSOAs in England 49 54% Source: ONS

E-10

E.15 This map shows overall levels of deprivation in 2007 for disaggregated geographies (Lower Layer Super Output Areas) 4 of Sefton. Over one third (38%) of LSOAs in Sefton are in the 10% most deprived LSOAs in England, and over half (54%) are in the 20% most deprived LSOAs in England.

Figure E-6: Index of Multiple Deprivation 2007

Source: DCLG E.16 Since the analysis was completed for this LEA, IMD data has been published for 2010. This shows that Sefton is now considered the 114 th most deprived LAD in England, and therefore performs better than other LADs in the LCR area.

Table E-13: Index of Multiple Deprivation (2010)

Local Authority District Rank (1= most deprived) Liverpool 5

Knowsley 12

Halton 32

4 The IMD’s seven domains are Income Deprivation, Employment Deprivation, Health Deprivation and Disability, Education, Skills and Training Deprivation, Barriers to Housing and Services, Living Environment Deprivation and Crime. Each dimension is measured independently using the best indicators available to generate a score or domain index. These domain scores are then combined with explicit weightings to generate an overall aggregate Index of Multiple Deprivation. Source: ONS

E-11

Local Authority District Rank (1= most deprived) St. Helens 64

Wirral 103

Sefton 114 Source: DCLG

Child poverty E.17 The map below shows the Child Well-Being Index, 2009 for the LSOAs of Sefton. Within Sefton a number of LSOAs are classified as within the 10% most deprived, these are all located within the South of the borough. The LSOAs classified as within the 5% least deprived are all located within Central and North Sefton.

Figure E-7: Child Well-Being Index, 2009

Source: CLG

E-12

Health E.18 The table below shows life expectancy at birth, by gender, in Sefton and England for the period 2007-2009. Life expectancy at birth in Sefton was 81.4 years for females and 76.6 years for males, compared to a national average of 81.8 and 77.7 respectively.

Table E-14: Life expectancy at birth 2007-09 Males Females

Sefton England Sefton England

1995-97 73.8 74.6 79.1 79.7

1996-98 74.2 74.8 79.1 79.8

1997-99 73.9 75.1 79.3 80.0

1998-00 74.5 75.4 79.6 80.2

1999-01 74.5 75.7 79.8 80.4

2000-02 75.0 76.0 80.0 80.7

2001-03 75.1 76.2 80.0 80.7

2002-04 75.6 76.6 80.1 80.9

2003-05 75.9 76.9 80.3 81.1

2004-06 76.3 77.3 81.0 81.6

2005-07 76.6 77.7 81.4 81.8

2006-08 77.0 77.9 81.5 82.0

2007-09 77.3 78.3 81.6 82.3

Source: Sefton NHS (2011) E.19 This table shows the latest data available on life expectancy at birth for the male population of the Sefton Borough at ward level. The differences in life expectancy across the Borough are significant. For example, life expectancy for males ranges from 71.0 in Church ward (in Central Sefton, close to the port) to 82.5 in Sudell ward (also in Central Sefton, to the East of the Borough).

Table E-15: Male Life Expectancy at Birth

1999-03 +/- Rank 2004-07 +/- Rank Church 70.5 1.6 2 71.0 1.8 1

Linacre 66.9 1.6 1 71.3 1.6 2

Derby 72.3 1.5 3 72.7 1.8 3

St Oswald 73.1 1.5 6 74.1 1.7 4

Duke's 73.6 1.7 7 74.4 1.7 5

Cambridge 72.3 1.8 3 74.4 1.9 6

Litherland 72.6 1.7 5 74.4 2.0 7

Kew 75.4 1.4 12 74.9 1.8 8

Ford 74.1 1.5 9 75.6 1.6 9

E-13

1999-03 +/- Rank 2004-07 +/- Rank Norwood 74 1.5 8 75.9 1.5 10

Netherton and Orrell 74.4 1.4 10 76.1 1.7 11

Meols 77.6 1.2 18 77.0 2.0 12

Birkdale 76.4 1.7 14 77.6 1.6 13

Blundellsands 77.7 1.4 20 77.7 2.0 14

Victoria 75.4 1.5 12 77.7 2.0 15

Manor 74.4 1.8 10 78.1 1.9 16

Ainsdale 76.6 1.7 15 78.6 1.6 17

Ravenmeols 77.6 1.4 18 79.2 1.8 18

Molyneux 76.7 1.6 16 79.5 1.8 19

Park 76.8 1.4 17 79.7 1.8 20

Harington 78.1 1.3 21 80.7 2.0 21

Sudell 78.1 1.4 21 82.5 1.9 22

Source: Sefton NHS (2009) Joint strategic needs assessment – health inequalities – key messages E.20 This table shows the latest data available on life expectancy at birth for the female population of the Sefton Borough at ward level. For females, life expectancy ranges from 75.7 in Linacre (South Sefton) to 85.6 in Molyneaux (Central Sefton, to the East of the Borough).

Table E-16: Female Life Expectancy at Birth

1999-03 +/- Rank 2004-07 +/- Rank Linacre 76.1 1.4 2 75.7 1.7 1

St Oswald 75.9 1.3 1 77.2 1.7 2

Derby 76.7 1.4 4 77.6 1.9 3

Church 78.3 1.2 5 79.4 1.2 4

Cambridge 79.2 1.2 8 79.6 1.2 5

Kew 76.6 1.6 3 79.9 1.4 6

Netherton and Orrell 79.4 1.5 9 79.9 1.6 7

Litherland 78.7 1.4 7 80.1 1.8 8

Duke's 78.3 1.7 5 80.7 1.6 9

Norwood 80.3 1.2 10 80.9 1.6 10

Ford 81.2 1.5 13 81.4 1.8 11

Manor 82.7 1.6 19 81.9 1.6 12

Meols 82.2 1.2 17 82.7 1.7 13

Victoria 80.7 1.2 12 82.9 1.5 14

Sudell 81.4 1.8 15 83.0 1.3 15

E-14

1999-03 +/- Rank 2004-07 +/- Rank Birkdale 80.4 1.7 11 83.4 1.6 16

Ravenmeols 82.5 1.4 18 83.6 1.5 17

Blundellsands 81.3 1.3 14 83.9 1.7 18

Ainsdale 84.0 1.5 22 84.0 2.2 19

Harington 83.5 1.2 21 84.4 1.1 20

Park 82.0 1.2 16 85.2 1.9 21

Molyneux 83.0 1.3 20 85.6 2.2 22 Source: Sefton NHS (2009) Joint strategic needs assessment – health inequalities – key messages

Figure E-8: Index of Multiple Deprivation – Health Domain (2007)

Source: DCLG

E-15

E.21 This table shows the long term diagnosed diseases in Sefton and England. The table shows that Sefton has a higher level of diagnosed long-term conditions that the England average.

Table E-17: Health Conditions of Sefton and England Population (% of population)

Sefton England

2007/8 2007/8 Asthma 5.9% 5.7%

Atrial fibrillation 1.8% 1.3%

Cancer 1.4% 1.1%

Chronic kidney disease 3.9% 2.9%

Chronic obstructive pulmonary disease 2.2% 1.5%

Coronary heart disease 4.7% 3.5%

Dementia 0.6% 0.4%

Diabetes 4.2% 3.9%

Epilepsy 0.8% 0.6%

Heart failure 1.1% 0.8%

Hypertension 15.3% 12.8%

Hypothyroid 3.2% 2.7%

Mental health (Psychotic disorders) 0.9% 0.7%

Stroke and Transient Ischaemic Attack 2.2% 1.6%

Source: Sefton NHS (2009) Joint strategic needs assessment – long term conditions – key messages. LCR average not available E.22 The table below shows the proportion of the WAP claiming Incapacity Benefit/Employment and Support Allowance (IB/ESA) and Disability Living Allowance (DLA) for Sefton, LCR and Great Britain 2000-2010. The proportion of claimants in Sefton is higher at 2.7% in 2010 than the national average (2.1%).

Table E-18: Incapacity Benefit (IB), Employment and Support Allowance (ESA) and Disability Living Allowance (DLA) claimants as a proportion of resident population aged 16-64 estimates

Sefton - LCR - GB - IB/ESA Sefton - DLA LCR - DLA GB - DLA IB/ESA IB/ESA 2000 5.4 6.5 3.7 NA NA NA

2001 5.2 6.3 3.7 NA NA NA

2002 3.1 3.7 2.3 1 1 0.6

2003 3.0 3.5 2.2 0.9 1 0.7

2004 2.8 3.3 2.2 1 1.1 0.7

2005 2.7 3.1 2.1 1.1 1.1 0.8

2006 2.5 2.8 2.0 1.2 1.2 0.8

2007 2.2 2.6 1.8 1.2 1.3 0.8

2008 2.1 2.4 1.7 1.2 1.3 0.9

E-16

Sefton - LCR - GB - IB/ESA Sefton - DLA LCR - DLA GB - DLA IB/ESA IB/ESA 2009 2.3 NA 2.0 1.2 NA 0.9

2010 2.7 NA 2.1 1.3 NA 1.0 Source: NOMIS, DWP

Figure E-9: Incapacity Benefit (IB), Employment and Support Allowance (ESA) and Disability Living Allowance (DLA) claimants as a proportion of resident population aged 16-64 estimates

7.0

6.0 Sefton - IB/ESA

5.0 LCR - IB/ESA

4.0 GB - IB/ESA

3.0 Sefton - DLA

2.0 LCR - DLA % of resident population 16-64 resident aged % of

GB - DLA 1.0

0.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: NOMIS, DWP E.23 The table below presents participation in sport figures in Sefton for the period 2005-2010. As the table shows, the percentage participating in sport in Sefton has seen a decrease since 2005 whereas the national average has steadily risen.

Table E-19: Participation in sport

Oct 2005 - Oct Oct 2007 - Oct Oct 2008 - Oct Oct 2009 - Oct

2006 2008 2009 2010 Sefton 21.8% 18.6% 18.7% 19.5%

National Average 21.99% 22.70% NA 22.96%

Source: Sport England. The percentage of the adult (age 16 and over) population in a local area who participate in sport and active recreation, at moderate intensity, for at least 30 minutes on at least 12 days out of the last 4 weeks (equivalent to 30 minutes on 3 or more days a week).

E-17

Annex F: Theme 3 – Business Enterprise & Growth: Data

Introduction F.1 This annex contains a detailed analysis of the data relevant to the business enterprise and growth theme.

Data analysis

Business profile F.2 The table below show the number of active enterprises in Sefton, LCR and the UK for the period 2004 to 2009. The table shows that in 2009, there were 7,780 active enterprises in Sefton, accounting for 20% of the LCR total. Since 2004, the number of businesses in Sefton has increased by 5%, a rate which lags behind all other LADs in LCR.

Table F-1: Count of Active Enterprises

2004 2005 2006 2007 2008 2009 UK 2,158,555 2,182,750 2,207,290 2,280,215 2,325,770 2,341,900

LCR 34,615 34,990 35,860 37,595 38,195 38,510

Sefton 7,420 7,395 7,505 7,720 7,775 7,780

Knowsley 2,285 2,320 2,445 2,575 2,665 2,685

Liverpool 10,835 10,965 11,230 11,775 11,965 12,205

St. Helens 3,710 3,780 3,950 4,205 4,295 4,250

Wirral 7,640 7,715 7,825 8,230 8,355 8,380

Halton UA 2,725 2,815 2,905 3,090 3,140 3,210

Source: ONS business demography F.3 The table below shows the number of businesses in Sefton by location. The data shows that 3,570 businesses are located in North Sefton (41%) whilst just fewer than half of this number (1,883) are located in the South.

F.4 It is worth noting that the data for this table and that of the previous table have come from different sources. The ABI is available at sub-LAD level, and so has been used here to indicate business units across Sefton, it is important to note that this refers to business units as opposed to active enterprises, so therefore branches of the same company will be classified as separate business units.

Table F-2: Number of businesses in Sefton by location (2008)

Location Number of businesses Percentage North 3,570 41%

Central 3,345 38%

F-1

Location Number of businesses Percentage South 1,883 21%

Source: ABI Workplace analysis F.5 The table below shows the size distribution of businesses in Sefton, LCR and Great Britain for 2008. The table shows that the size distribution of businesses in Sefton broadly mirrors that in the LCR and UK.

Table F-3: Size distribution of businesses, 2008

GB LCR Sefton 1-10 employees 85.0% 81.5% 83.8%

11-49 employees 11.5% 14.2% 12.8%

50-199 employees 2.8% 3.5% 2.9%

200+ employees 0.7% 0.8% 0.5% ABI workplace analysis F.6 This table shows the business turnover profile for Sefton, LCR and UK in 2010. Again, Sefton is similar to the LCR and national average, although Sefton has a slightly higher proportion of businesses in the £50k-£99k category (25%) than UK average and slightly smaller proportion in the £1m+ category (9%).

Table F-4: Business turnover, 2010

100k - 250k- 500k- 0-49k 50k-99k 249k 499k 999k 1m-4.9m 5m+ Sefton 14% 25% 30% 14% 9% 8% 1%

LCR 13% 24% 30% 14% 9% 8% 3%

UK 18% 23% 29% 13% 8% 8% 2% Source: IDBR

Business density F.7 The table and graph below shows the number of business enterprises per 1k of the WAP for the period 2004 to 2009 in Sefton, LCR and UK. This data shows that Sefton has around 49 active enterprises per 1,000 WAP, exceeding the LCR average (41) but lagging behind the UK average (61) by some margin.

Table F-5: Business enterprises per 1k WAP

2004 2005 2006 2007 2008 2009 Sefton 46 46 47 48 48 49

LCR 37 37 38 40 41 41

UK 58 58 59 60 61 61

Source: ONS business demography and NOMIS Mid-Year Population Estimates

F-2

Sectoral composition of the business base – current structure F.8 The table below shows the change in the number of business units and the number of business units by sector.

Table F-6: Sectoral composition of business base in Sefton (2008)

LQ of business % change in units by sector number of Number of (compared to business units business units by Share of all England) 2000-2008 sector business units Agriculture and fishing 0.5 1.50 40 0%

Energy and water 0.5 -0.22 7 0%

Manufacturing 0.9 -0.12 508 6%

Construction 1.1 0.37 967 11%

Distribution, hotels and restaurants 1.1 -0.08 2674 30%

Transport and communications 1.0 -0.04 360 4%

Banking, finance and insurance, etc 0.8 -0.39 2466 28%

Public administration, education & health 1.3 0.07 1024 12%

Other services 1.0 0.12 752 9%

Total -0.14 8798 100%

Source: ABI Workplace Analysis

F-3

Figure F-1: Business units by sector in Sefton, 2008

170% Agriculture & fishing

120%

70% Construction Public admin, Other services education & health Transport & communications20% Manufacturing

0.4 0.6 0.8 1.0 1.2 1.4 1.6 -30% Energy & w ater Distribution, hotels & restaurants Banking, finance, insurance % change in number of business units (2000-2008) units business of number in change % -80% LQ (Number of business units by sector compared to England average)

Source: ABI. Size of bubble indicates number of business units in the respective sector

Tourism F.9 The table below shows the annual visitor revenue and visitor numbers for 2007 and 2008. As shown, the tourism sector generated around £375m in terms of spend for Sefton in 2008 (£280m accounted for by Southport), which is an increase of 4% since 2007. The majority of this spend comes from day visitors (£215m) and serviced accommodation (£104m). In 2008, over 15m visitors spent 17m days in the Borough, and 426k visitors stayed in serviced accommodation.

Table F-7: Annual visitor revenue and visitor numbers/type

2008 2007 % change

Southport 277.9 263.2 +6

Sefton 96.2 94.9 +1 Remainder

(£’s millions) Total 374.1 358.1 +4 Total revenue by district

Serviced 104.4 107.8 -3

accommodation (£’s

visitor Non-serviced 17.4 17.9 -2 millions) category of

Revenue by accommodation

F-4

2008 2007 % change

SFR 37.0 38.5 -4

Day visitors 215.2 193.9 +11

Total 374.1 358.1 +4

Serviced 426.3 445.8 -4 accommodation

Non-serviced 80.5 83.4 -3 accommodation

SFR 368.4 384.0 -4 (Thousands)

Tourist numbers Day visitors 14282.9 12932.2 +10

Total 15158.1 13845.3 +9

Source: STEAM F.10 This table presents the direct employment by sub sector for tourism in Sefton.

Table F-8: Direct employment by sub-sector

2008 2007 Accommodation 707 670

Food & Drink 1,376 1,505

Recreation 403 443

Shopping 839 925

Transport 374 395 Source: STEAM

Sectoral composition of the business base – future projections F.11 The data below was modelled by Cambridge Econometrics as part of a wider LCR study commissioned by TMP. A summary report for this study is available at http://www.merseyside.org.uk/dbimgs/LCREA%20Summary%20-%20final.pdf and a technical report is available at http://www.merseyside.org.uk/dbimgs/LCREA_Technical%20Report2.pdf which sets out the underpinning assumptions used in the modelling exercise.

F-5

Expanders – GVA and employment increase

Figure F-2: Expanders – Sefton, 2010-2030

400%

350% Pharmaceuticals

300%

250%

200% Other Bus. Services Computing Services Public Admin. & Def. Banking & Finance Health & Social Work 150% Retailing Distribution Misc. Services 100% Construction Insurance Change in GVA 2010-2030 50% Manuf. nes Prof. Services 0% -5%Education 5% Land Transport 15% etc Hotels & Catering 25% 35% -50% Printing & Publishing Change in employment 2010-2030

Source: CE

Adjusters – GVA increases but employment decreases

Figure F-3: Adjusters – Sefton, 2010-2030

160% Communications 140%

Electronics 120%

Wood & Paper 100%

Motor Vehicles 80% Gas Supply 60% Electricity Chemicals nes Rubber & Plastics Metal Goods 40%

Change in2010-30 GVA 20%

0% -130% -110% -90% -70% -50% -30% -10% 10% -20% Mech. Engineering Change in employment 2010-30

Source: CE

F-6

Shrinkers – GVA and employment decrease

Figure F-4: Shrinkers – Sefton, 2010-2030

20% Oth. Transp. Equip. Agriculture etc 0% -110% -90% -70% -50% -30% -10% 10% -20%

Food, Drink & Tob. Non-Met. Min. Prods. -40% Elec. Eng. & Instrum. Water Transport -60% Water Supply Text., Cloth. & Leath -80% Changein 2010-2030 GVA

-100%

-120% Change in employm ent 2010-2030

Source: CE

Overall GVA by sector

Figure F-5: Absolute change in GVA by sector - Sefton

20 10 218 164 536 175 607 888 189

A griculture Energy & Water M anufacturing Co nstructio n Distribution. Hotels & restaurants Transport & Communications Banking, finance & Insurance P ublic admin & Health Other services

20 3 0 270 252 831 277 1, 042 1, 430 284

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500

GVA in Sef ton (£m)

Source: CE

F-7

Figure F-6: Relative change in GVA share by sector - Sefton

2010 7.8% 5.8% 19.1% 6.2% 21.6% 31.7% 6.7%

Agriculture Energy & Water M anufacturing Co nstructio n Distribution. Hotels & restaurants Transport & Communications Banking, finance & Insurance P ublic admin & Health Other services

2030 6.1% 5.7% 18.8% 6.3% 23.6% 32.4% 6.4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

GVA (% Sefton's total)

Source: CE

Business start-ups, failures and survival F.12 The table below shows the count of births and deaths of new enterprises per 10k of WAP in Sefton, LCR and UK for the period 2004-2009. As shown, Sefton has tended to create more new businesses per head of the population than the LCR.

Table F-9: Count of Births and Deaths of New Enterprises per 10k WAP

2004 2005 2006 2007 2008 2009 Sefton - births per 10k WAP 57 56 52 60 53 46

LCR - births per 10k WAP 50 49 48 55 49 44

UK - births per 10k WAP 70 68 64 70 67 59

Sefton - deaths per 10k WAP 55 46 46 45 43 63

LCR - deaths per 10k WAP 44 39 37 40 39 56

UK - deaths per 10k WAP 61 57 52 56 55 70 Source: ONS Business Demography F.13 The table below shows the survival rates of newly born enterprises from 2004, 2005 and 2006 for Sefton, LCR and UK. The table shows that in Sefton, in 2006 two-thirds of businesses had survived three years, a proportion which was broadly in line with the national average and slightly above that for the LCR as a whole.

F-8

Table F-10: Survival Rates of newly born enterprises

Businesses Born in 2004 2005 2006

Sefton 64.6 62.1 66.5

LCR 66.6 63.3 64

UK 65.3 64.7 66.2

Source: ONS Business Demography F.14 This table shows the proportion of businesses and employees in Knowledge Intensive Businesses (KIBs). The data is for Sefton, LCR and GB and shows three year averages for the period 2006-2008. As shown, Sefton has a slightly higher proportion of KIB business units (12.5%) than the LCR (11.9%), but both areas under-perform compared to the national average (13.6%). Sefton has a lower proportion of employees in KIBs (9.3%) than both the LCR and national averages.

Table F-11: Knowledge Intensive Businesses and Employees (3 year average 2006-2008)

KIB business units KIB employees

Number % of all business Number units % of all employees

Sefton 1,083 12.5% 7,819 8.3%

LCR 5,116 11.9% 8,697 8.9%

GB 325,963 13.6% 2,755,229 10.4% Source: ABI

Inward Investment F.15 The graph below shows the number of inward investment enquiries coming into Sefton each year since 2005. As shown, there had been a steady increase in enquires up to 2009, but data for 2010 shows a slight downturn.

Table F-12: Inward investment enquiries into Sefton

2011 (to 2005 2006 2007 2008 2009 2010 February) Enquiries 48 124 157 146 163 108 7

Table F-13: Number of inward investment enquires for location in Sefton by sector (total annual data for 2005-2010 plus January/February 2011)

Total number of enquires (2005 to Sector present) Business Services:Training 1

Port/ Logistics 1

Telecommunications 1

Air/Aerospace:Components Supplier 2

F-9

Total number of enquires (2005 to Sector present) Wholesale 3

Life Sciences 4

Business Services:Contact/Shared Service Centre 5

Charity 5

Chemicals 6

Furniture 6

Government departments 8

Electronics 10

Engineering 12

Energy 15

Maritime & Logistics 15

Health 18

Education 24

Retail 24

ICT 31

Environmental 32

Public services 39

Creative industries 40

Financial and professional 40

Automotives 42

Property agents 42

Unclassified 46

Food 47

Leisure 49

Other services 54

Other manufacturing/industrial 58

Construction 73

Total 753 Source: TMP

F-10

Annex G: Theme 4 – Work and Skills: Data

Introduction G.1 This annex contains a detailed analysis of the data under the work and skills theme. It will include more detailed data tables, maps and graphs to supplement the summary in the main report.

Education and Skills G.2 The table shows GCSE pass rates for the period 2005-2009 and the percentage of pupils gaining 5+ A*-C. As shown, GCSE results in Sefton have consistently outperformed national levels since 2005. In 2009, around 77% of pupils in schools in Sefton achieved five or more A*-C grades, compared to 70% in England.

Table G-1: Percentage of pupils gaining 5+ A*-C

2005 2006 2007 2008 2009 57 61.9 64.1 71.2 77.4 Sefton - all 56.3 59.2 62 65.3 70 England - all 42.7 44 45.9 51.4 53.2 Sefton – incl. Maths & English

England – incl. Maths & 42.6 44.1 45.9 48.4 50.9 English Source: DfE GCSE pass rate G.3 The table below shows the percentage of pupils achieving 5+ A*-C GCSE and equivalent results for pupils in Sefton by area. Attainment levels for pupils in the South Area are generally well below those of pupils from the North and Central, both overall and including Maths and English.

Table G-2: GCSE and equivalent results, percentage of pupils gaining - achieving 5+ A*-C – Sefton (by location of pupil residence)

% GCSE English and Area WARD % 5 A* to C Maths Central Park 72.03% 60.14%

Central Sudell 73.29% 64.38%

Central Ravenmeols 78.45% 69.83%

Central Molyneux 80.45% 62.57%

Central Manor 81.99% 58.39%

Central Blundellsands 87.23% 76.60%

Central Harington 87.72% 80.70%

Central Victoria 88.28% 77.24%

North Cambridge 69.77% 50.00%

North Dukes 75.00% 60.71%

G-1

% GCSE English and Area WARD % 5 A* to C Maths North Ainsdale 79.20% 61.60%

North Norwood 79.80% 51.72%

North Birkdale 80.00% 58.29%

North Meols 81.30% 60.98%

North Kew 82.39% 59.86%

South Ford 57.23% 39.31%

South St Oswald 62.42% 33.12%

South Litherland 66.03% 43.59%

South Church 66.92% 49.62%

South Linacre 68.94% 29.81%

South Netherton & Orrell 72.99% 44.25%

South Derby 76.13% 43.23% Source: Department for Education G.4 The table below shows, for Sefton, LCR and UK, the proportion of the working age population by highest qualification level in 2009. A shown, the proportion of working age residents of Sefton with no qualifications in 2009 was broadly consistent with the UK level, and well below that of the Liverpool City Region.

Table G-3: Proportion of the working age population by highest qualification level (2009)

Sefton Liverpool City Region UK NVQ 4+ 26.2 23.5 29.8

NVQ 3 only 17.6 14.7 15.4

NVQ 2 only 20.0 20.8 16.0

NVQ 1 only 13.7 15.0 13.4

No Qualifications 13.0 16.5 12.6 Source: Annual Population Survey G.5 This table shows the proportion of the working age population with NVQ4+ and No Qualifications, for the period 2004-2009. As shown, the proportion of Sefton’s working age residents with higher level skills (NVQ4+ qualifications) has, increased in the last five years; 26% in 2009 compared to 23% in 2004.

Table G-4: Proportion of the working age population with NVQ4+ and No Qualifications 2004-2009

2004 2005 2006 2007 2008 2009 Sefton 22.9 24.7 23.0 26.0 27.3 26.2

LCR 19.0 20.3 20.1 20.9 22.1 23.5 NVQ NVQ 4+ UK 26.0 26.4 27.3 28.4 28.5 29.8

Sefton 15.2 16.1 15.5 15.3 18.0 13.0 No No Qu alifi cati

G-2

2004 2005 2006 2007 2008 2009 LCR 23.9 20.9 20.4 18.9 19.3 16.5

UK 15.4 14.6 14.1 13.5 13.7 12.6

Source: Annual Population Survey G.6 The table below shows the percentage of employees/self-employees in Sefton engaged in work-based training in 2009-10. The rate of 15.5% for Sefton compares favourably to 13.9% across the Liverpool City Region and 13.3% for the UK as a whole.

Table G-5: Proportion of /self-employees in Sefton engaged in work-based training in 2009-10 (%)

2009/10

15.5 Sefton 13.9 LCR 13.3 UK Source: Annual Population Survey

Work

Residence based perspective

Employment rates G.7 This table shows the employment rate for Sefton in the period 2005-2010. As shown, the employment rate of Sefton’s residents has lagged behind the national level in most recent years. The gap closed in 2009, but re-opened in 2010 when the rate in Sefton stood at 68.3% compared to 70.2% in the UK. However, the employment rate in Sefton has remained consistently above that for Liverpool City Region as a whole.

Table G-6: Employment and Activity Rates 2005-2010

Sefton LCR UK 72 67 73 2005 69 66 72 2006 69 66 72 2007 70 66 73 2008 71 65 71 2009 68 65 70 2010 Source: Annual Population Survey G.8 This table shows the percentage of those residents in employment who are self employed. As shown in the most recent available data, in 2010, 8.7% of working residents in Sefton were self-employed, slightly below the average for the City Region (9.7%).

Table G-7: % in employment who are self employed - aged 16-64

G-3

Jul 2009-Jun 2010

Halton 8.8 Knowsley 11.2 Liverpool 9.3 Sefton 8.7 St. Helens 6.9 Wirral 12.7 Liverpool City Region 9.7 Source: Annual Population Survey G.9 The table below shows the proportion of those in employment who work full time and part time. Sefton has a slightly lower share of people working full time, and a slightly higher share working part time compared to the LCR and UK averages.

Table G-8: % of those in employment working full time and % of those in employment working part time

2009/10 (%) FT 73.7

Sefton PT 26.2

FT 74.3

LCR PT 25.5

FT 74.2

UK PT 25.6 Source: Annual Population Survey

Occupations of residents in work G.10 The table below shows the residence-based occupational structure of Sefton in 2010. As shown, the Borough has a lower proportion of residents in the managerial and professional, occupations than nationally, with a higher rate of administrative and sales and personal services.

Table G-9: Occupational structure of Sefton’s residents (2010)

Managers and Senior Officials Professional Occupations Associate Prof & Tech Occupations Administrative and Secretarial Occupations Skilled Trades Occupations Personal Service Occupations Sales and Customer Service Occupations Process, Plant and Machine Operatives Elementary occupations 13.8% 13.2% 13.3% 14.1% 9.4% 11.1% 11.6% 4.4% 9.1% Sefton 12.5% 12.9% 13.6% 13.6% 8.7% 10.2% 8.8% 7.0% 12.1% LCR 15.6% 13.8% 14.5% 11.2% 10.5% 8.8% 7.4% 6.7% 11.1 UK Source: Annual Population Survey

G-4

National Insurance Number Allocations to Overseas Nationals (NINo) registrations G.11 This table shows the number of annual NINo registrations to adult overseas nationals entering the UK. These numbers have declined recently, perhaps in response to more limited work opportunities: there were approximately 700 in 2009/10 (accounting for 12% of the LCR total) compared to over 1,000 each year between 2004/05 and 2007/08.

Table G-10: NINo Registrations

2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 380 470 1140 1470 1080 1090 900 700 Sefton Liverpool City Region 3360 3820 5150 7750 7730 8200 7050 5860 Average Source: HMRC

Work-place based perspective on jobs located in Sefton G.12 The table below shows the number of jobs for the period 1990-2010. In 2010, Sefton accommodated about 104,000 jobs 5, which represented 16% of all jobs in the LCR.

Table G-11: Number of jobs (Thousands)

Sefton LCR UK 105 655 29081 1990 104 651 28232 1991 100 629 27493 1992 98 618 27101 1993 98 600 27256 1994 99 593 27698 1995 102 598 27927 1996 103 612 28447 1997 103 612 28640 1998 105 616 29017 1999 110 624 29477 2000 110 645 29820 2001 116 664 29990 2002 114 652 30269 2003 113 655 30551 2004 115 671 30912 2005 109 659 31192 2006

5 Total jobs, rather than FTE

G-5

Sefton LCR UK 107 666 31432 2007 106 667 31589 2008 105 656 30864 2009 104 648 30352 2010 Source: CE

Productivity G.13 This table shows the average productivity per job. In 2009, average productivity per job in Sefton was £26,700, below the LCR average (£28,000) and that for the UK (£35,200).

Table G-12: Productivity (GVA per job)

Sefton LCR UK 20.8 21.8 24.9 1990 20.7 21.7 25.4 1991 21.1 22.4 26.1 1992 21.7 23.0 27.0 1993 22.6 24.3 27.9 1994 22.9 24.6 28.2 1995 23.3 24.6 28.7 1996 23.7 24.6 29.1 1997 23.8 25.4 30.0 1998 24.0 25.3 30.7 1999 25.5 26.2 31.4 2000 24.6 25.7 31.8 2001 24.4 25.4 32.2 2002 24.8 26.4 32.9 2003 25.0 26.8 33.5 2004 24.8 26.5 33.9 2005 26.0 27.6 34.7 2006 26.4 28.1 35.4 2007 26.7 28.3 35.5 2008 26.7 28.0 35.2 2009 Source: CE

G-6

Sectoral composition of jobs G.14 The table below shows that proportion of jobs by sector in Sefton for the period 1990-2010. In 2010, the public admin, education and health sector and the distribution, hotels and restaurants sector accounted for the largest share of jobs based in Sefton (38% and 25% respectively).

Table G-13: Proportion of jobs by sector in Sefton (workplace based data)

Agriculture Energy & water Manufacturi ng Constructio n Distribution , hotels, restaurants Transport & communica tions Banking, finance, insurance Public admin, education, health Other services

0% 1% 10% 7% 27% 5% 13% 31% 6% 1990 0% 1% 9% 7% 28% 5% 12% 33% 5% 1991 0% 1% 9% 6% 28% 5% 12% 33% 5% 1992 1% 1% 9% 5% 28% 4% 12% 33% 6% 1993 1% 1% 9% 5% 27% 4% 14% 33% 6% 1994 0% 1% 9% 5% 27% 4% 15% 31% 7% 1995 1% 0% 10% 5% 27% 5% 13% 32% 6% 1996 0% 0% 9% 4% 28% 5% 14% 32% 5% 1997 0% 0% 9% 4% 31% 4% 12% 33% 6% 1998 0% 0% 7% 4% 29% 5% 14% 35% 6% 1999 0% 0% 7% 6% 26% 5% 15% 34% 6% 2000 0% 0% 7% 5% 27% 5% 14% 35% 6% 2001 0% 0% 8% 4% 24% 5% 14% 38% 6% 2002 0% 0% 7% 5% 26% 4% 11% 40% 6% 2003 0% 0% 7% 5% 25% 4% 12% 40% 7% 2004 0% 0% 6% 7% 23% 4% 13% 39% 8% 2005 0% 0% 6% 6% 24% 4% 14% 37% 7% 2006 0% 0% 6% 6% 24% 4% 15% 37% 8% 2007 0% 0% 6% 5% 24% 4% 15% 37% 8% 2008 0% 0% 6% 5% 24% 4% 14% 38% 8% 2009 0% 0% 6% 5% 25% 4% 14% 38% 8% 2010 Source: CE

Public and private sector G.15 This table shows the percentage of employees in the private and public sector. In 2008, the private sector accounted for 71% of employees, compared to 74% in LCR and 80% on average across the UK.

G-7

Table 1-2: Private and public sector employees

% change 2003-2008 % of employees in 2008 Private sector Public Sector Private sector Public Sector

Sefton -6% -17% 71% 29%

LCR 2% -3% 74% 26%

UK 5% 3% 80% 20%

Source: ONS analysis of ABI data G.16 The table shows productivity per sector for Sefton and the UK in 2010. The sectors which account for a large (and relatively over-represented) share of jobs in Sefton are typically lower productivity jobs – for example, productivity is £27,000 per job in public admin and defence is £27,000, £20,000 per job in health and social work and £14,400 in hotels and catering.

Table G-14: Productivity per sector (GVA per job - £ thousands)

Sefton UK Distribution 31.1 33.7

Retailing 20.6 21.8

Hotels & Catering 14.4 17.3

Land Transport etc 32.5 34.8

Water Transport 112.3 165.9

Communications 77.3 74.5

Banking & Finance 63.5 83.0

Insurance 66.0 96.9

Computing Services 54.7 69.2

Prof. Services 37.4 46.5

Other Bus. Services 15.1 21.3

Public Admin. & Def. 27.0 31.3

Education 22.4 23.5

Health & Social Work 20.0 22.7

Misc. Services 23.8 27.4 Source: CE

Occupations of workers 1.1 This table shows the occupations of workers in Sefton for 2010. This data shows that the types of activities undertaken in Sefton are more likely to be lower-level (and therefore lower paid) functions such as personal services, sales and customer services, than the national average, and less likely to be managerial or senior official occupations (which are likely to be higher paid, and higher productivity jobs).

G-8

Table G-15: Occupations of workers in Sefton

Managers and Senior Officials Professional Occupations Associate Prof & Tech Occupations Administrative and Secretarial Occupations Skilled Trades Occupations Personal Service Occupations Sales and Customer Service Occupations Process, Plant and Machine Operatives Elementary occupations Sefton 11% 14% 16% 12% 9% 13% 12% 3% 10%

LCR 13% 14% 14% 14% 8% 10% 8% 7% 11%

UK 16% 14% 15% 11% 11% 9% 7% 7% 11%

Source: APB workplace analysis

Future jobs and productivity projections G.17 This table shows the future job projections by sector for Sefton between 2010-2030. In future, the key ‘job creating’ sectors in Sefton (number of jobs) are expected to be health and social work, retailing, miscellaneous services and construction – together, these sectors are expected to create 80% of all additional jobs between 2010 and 2030.

Table G-16: Jobs projections by sector for Sefton

% of all jobs in 2010 % change (2010-2030) Agriculture etc 0.4% -54%

Food, Drink & Tob. 0.8% -28%

Text., Cloth. & Leath 0.4% -77%

Wood & Paper 0.5% -6%

Printing & Publishing 0.5% 6%

Pharmaceuticals 0.1% 10%

Chemicals nes 0.2% -61%

Rubber & Plastics 0.4% -29%

Non-Met. Min. Prods. 0.5% -51%

Metal Goods 0.6% -9%

Mech. Engineering 0.7% -5%

Electronics 0.0% -50%

Elec. Eng. & Instrum. 0.3% -67%

Motor Vehicles 0.1% -14%

Oth. Transp. Equip. 0.0% -50%

Manuf. nes 0.5% 0%

G-9

% of all jobs in 2010 % change (2010-2030) Electricity 0.0% -100%

Gas Supply 0.0% -25%

Water Supply 0.1% -60%

Construction 5.1% 26%

Distribution 4.7% 2%

Retailing 13.1% 10%

Hotels & Catering 6.9% 11%

Land Transport etc 3.4% 7%

Water Transport 0.0% 0%

Communications 0.7% -7%

Banking & Finance 4.8% 16%

Insurance 0.0% 0%

Computing Services 0.7% 20%

Prof. Services 4.6% 13%

Other Bus. Services 4.3% 12%

Public Admin. & Def. 10.4% 6%

Education 9.3% 4%

Health & Social Work 18.3% 23%

Misc. Services 7.6% 36%

Source: SQW analysis of CE data G.18 This table shows productivity projections for GVA per employee (£000’s) in Sefton and UK.

Table G-17: Productivity projections 2010-2030

Sefton UK 2010 27.0 35.6

2011 27.5 36.3

2012 28.0 37.1

2013 28.6 38.0

2014 29.1 38.8

2015 29.5 39.5

2016 30.0 40.3

2017 30.5 41.2

2018 31.0 42.0

2019 31.5 42.9

G-10

Sefton UK 2020 32.1 43.7

2021 32.6 44.6

2022 33.1 45.5

2023 33.7 46.4

2024 34.2 47.3

2025 34.8 48.2

2026 35.4 49.2

2027 36.0 50.1

2028 36.6 51.1

2029 37.2 52.1

2030 37.8 53.1 Source: CE

Travel to work patterns G.19 The tables below show the latest data from 2008 of communting flows for Sefton. As shown, Sefton has a self-containment of 46%, and of all those whose workplace is in Sefton, 78% live within the Borough where they work, and 10%, almost half of those in-commuting, travel in from Liverpool.

Table G-18: Sources of employment - where those working in Sefton live

Place of residence for Sefton workers In-commuters (where do Sefton workers live?) Sefton 77.7%

Liverpool 10.1%

West Lancashire 3.0%

Knowsley 2.6%

Manchester 1.2%

Wirral 1.1%

Halton 0.5%

Warrington 0.4%

St. Helens 77.7%

Bolton 10.1%

Source: Local Labour Force Survey, 2001. Annual Population Survey, 2008.

G-11

Table G-19: Destinations - where the employed residents of Sefton work

Place of work for Sefton residents Out-commuters (where do Sefton residents work?) Sefton 46%

Liverpool 32%

West Lancashire 9%

Knowsley 3%

Manchester 1%

Wirral 1%

Halton 1%

Warrington 1%

St. Helens 1%

Bolton 1%

Source: Local Labour Force Survey, 2001. Annual Population Survey, 2008. G.20 The two table below show occupational patterns in commuting to/from Sefton using data from the 2001 Census.

Table G-20: Employed residents of Sefton commuting patterns by occupation

Occupation Type Work in Sefton Commute out of Sefton Large employers and higher managerial occupations 38% 62%

Higher professional occupations 40% 60%

Lower managerial and professional occupations 52% 48%

Intermediate occupations 57% 43%

Small employers and own account workers 86% 14%

Lower supervisory and technical occupations 57% 43%

Semi-routine occupations 72% 28%

Routine occupations 65% 35% Source: Census 2001

Table G-21: Employees in Sefton commuting patterns by occupation

Workers come from outside Occupation Type Workers resident in Sefton Sefton Large employers and higher managerial occupations 61% 39%

Higher professional occupations 65% 35%

Lower managerial and professional occupations 67% 33%

G-12

Workers come from outside Occupation Type Workers resident in Sefton Sefton Intermediate occupations 72% 28%

Small employers and own account workers 89% 11%

Lower supervisory and technical occupations 70% 30%

Semi-routine occupations 79% 21%

Routine occupations 74% 26%

Source: Census 2001

Earnings G.21 This table shows residence and workplace earnings across Sefton, UK and the Liverpool City Region (2010). Both residence and workplace based earnings in Sefton have risen broadly in line with the national trend over the past five years, with workplace and residence around 10% higher in 2010 than 2006.

Table G-22: Median Earnings in 2010 (£)

Residence-based Workplace-based Halton 22,867 26,374

Knowsley 23,671 23,993

Liverpool 24,035 25,645

Sefton 23,777 22,359

St. Helens 24,384 24,666

Wirral 26,062 22,215

United Kingdom 25,879 25,879

Source: Annual Survey of Hours and Earnings

Worklessness G.22 The table below shows the number of claimants as a proportion of the resident working age population. As shown the proportion of the resident population aged 16-64 claiming these benefits in Sefton increased sharply from 2007, the rate went from 2.8% in November 2007 to 4.7% in November 2010. However, the trend in Sefton has mirrored that nationally and across the City Region.

Table G-23: Claimants as a proportion of the resident population aged 16-64 (%)

Sefton Liverpool City Region UK Q1 2000 4.5 5.6 3.3

Q2 2000 4.1 5.2 2.9

Q3 2000 4.0 5.1 2.9

G-13

Sefton Liverpool City Region UK Q4 2000 3.7 4.6 2.7

Q1 2001 3.9 4.9 2.8

Q2 2001 3.6 4.6 2.6

Q3 2001 3.5 4.5 2.6

Q4 2001 3.3 4.2 2.4

Q1 2002 3.6 4.5 2.7

Q2 2002 3.3 4.3 2.5

Q3 2002 3.3 4.2 2.5

Q4 2002 3.0 3.9 2.4

Q1 2003 3.3 4.3 2.6

Q2 2003 3.2 4.0 2.5

Q3 2003 3.1 3.9 2.5

Q4 2003 2.8 3.5 2.3

Q1 2004 3.0 3.8 2.5

Q2 2004 2.7 3.6 2.3

Q3 2004 2.6 3.5 2.2

Q4 2004 2.4 3.2 2.1

Q1 2005 2.6 3.6 2.3

Q2 2005 2.4 3.5 2.2

Q3 2005 2.5 3.5 2.3

Q4 2005 2.6 3.6 2.2

Q1 2006 3.0 4.1 2.5

Q2 2006 2.9 4.1 2.5

Q3 2006 2.9 4.1 2.4

Q4 2006 2.9 3.9 2.3

Q1 2007 3.1 4.1 2.5

Q2 2007 2.9 3.8 2.2

Q3 2007 2.9 3.7 2.2

Q4 2007 2.8 3.5 2.0

Q1 2008 3.1 3.9 2.1

Q2 2008 3.0 3.8 2.1

Q3 2008 3.2 4.0 2.3

Q4 2008 3.6 4.4 2.6

G-14

Sefton Liverpool City Region UK Q1 2009 4.5 5.5 3.6

Q2 2009 5.0 5.9 3.9

Q3 2009 5.1 6.1 4.0

Q4 2009 5.0 5.9 3.9

Q1 2010 5.2 6.0 4.1

Q2 2010 4.7 5.5 3.7

Q3 2010 4.7 5.3 3.6

Q4 2010 4.7 5.3 3.5 Source: ONS G.23 This table shows the most recent data (for March 2011) of 16-18 year olds in Sefton who were NEET (Not In Employment, Education or Training). As shown, in March 2011 this amounted to around 548 people aged 16-18 (just over 6% of the total age cohort).

Table G-24: Number and proportion of 16-18 year olds who are NEET in Sefton

Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Number of NEETs 592 583 598 607 618 617 657 611 581 557 552 548

Proportion of 16-18 6.8% 7.0% 7.4% 7.9% 8.4% 6.1% 6.5% 6.3% 6.2% 6.1% 6.3% 6.4% cohort

Source: Sefton MBC G.24 This table shows the proportion of those aged 16-64 and economically inactive who do and do not want a job. The data shows that over the last three years, of those residents in Sefton who were economically inactive (across the full 16-64 age group) an average of 7.5% ‘wanted a job’ compared to around 5.5% in the UK as a whole and 6.9% in the Liverpool City Region.

Table G-25: % 16-64 economically inactive and do/don’t want a job – three-year average (2007/08- 2009/10)

do want a job do not want a job UK 5.5% 18.1%

LCR 6.9% 21.2%

Sefton 7.5% 17.3%

Source: Annual Population Survey G.25 The table below shows the number of job centre vacancies per 10,000 of the working age population. In November 2010, there were around 1,000 notified vacancies in Sefton, however, the number of vacancies has reduced since 2008 as the recession impacted on local businesses and employers.

G-15

Table G-26: Job Centre Vacancies per 10,000 WAP

Sefton Great Britain Liverpool City Region May 2004 75.56 82.29 92.81

August 2004 102.17 90.49 134.02

November 2004 62.19 74.72 81.06

February 2005 60.52 70.33 86.60

May 2005 54.82 60.94 66.22

August 2005 57.99 62.26 74.65

November 2005 62.63 65.62 74.05

February 2006 67.96 64.68 70.08

May 2006 43.82 55.33 61.82

August 2006 75.68 74.73 101.58

November 2006 61.84 74.68 82.54

February 2007 67.12 82.34 103.08

May 2007 74.00 81.44 98.33

August 2007 70.59 86.15 100.46

November 2007 89.35 96.09 109.22

February 2008 95.47 114.90 125.30

May 2008 122.47 85.43 123.28

August 2008 106.47 101.49 119.65

November 2008 120.94 95.02 122.02

February 2009 84.49 77.13 97.85

May 2009 62.56 68.38 77.15

August 2009 67.69 85.09 102.84

November 2009 90.15 93.28 94.43

February 2010 66.75 70.33 74.84

May 2010 83.79 95.43 137.08

August 2010 72.05 95.51 86.19

November 2010 59.67 87.87 82.87 Source: ONS

G-16

Annex H: Theme 5 – Preconditions of sustainable growth: Data

Introduction H.1 This supporting annex presents a set of background data tables, charts and figures that has been used to underpin an assessment of the competitiveness of Sefton’s physical infrastructure assets, as presented in the main report.

Supporting Evidence

Commercial Land and Property H.2 A total of 53% of Sefton’s commercial space is accounted for by retail, which is a higher proportion than for the LCR (47%) and England and Wales (38%).

H.3 Office premises comprise 15% of the total Sefton offer, which is a lower proportion than for England and Wales (25%).

Figure H-1: Commercial and industrial premises by category (proportion in 2008)

England & Wales 38% 25% 18% 14% 4%

LCR 47% 19% 16% 14% 4%

Sefton 53% 15% 17% 11% 4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Retail Premises Offices Factories Warehouses Other Bulk Premises

Source: ONS H.4 In 2008, Sefton had a rateable value of £109 per m 2 for retail premises, compared to £107 in Liverpool and £130 in England. For office space, the rateable value is much lower at £57 in Sefton, £85 in Liverpool and £121 for England.

H-1

Figure H-2: 2008 Rateable values for different types of commercial premises in Sefton

140

Sefton England 120

100

80

60 Rateable (£) Value 40

20

0 Retail Premises Offices Factories Warehouses

Source: ONS H.5 The table below provides a summary assessment of Sefton’s existing employment areas.

Table H-1: Summary assessment of existing employment areas across Sefton

Site Site LA Policy Ref Current Use Occup Grade Comments Area, ha ancy Rate %

Crossens 12.46 EDT5 Small employment 92 C Site represents scarce Way, Employment area comprising opportunity for B1/B8 uses Southport Area Railex premises; in Southport sewage works; vacant site

Former 5.98 EDT5 Former Philips 28 C/D Despite poor building Philips Employment factory subdivided condition site represents Factory, Area into mix of industrial scarce opportunity in Balmoral and office units Southport for reasonable Drive, sized employment area Southport

Formby 13.44 100 C Business EDT5 Consider more protection Park, Mix of industrial retail Employment of B1/B8 uses rather than Altcar and quasi-retail units Area further A1 retail Road,

Blowick 28.49 EDT5 Old industrial estate 83 C/D Several opportunities to Industrial Employment with mix of trade remodel old premises, Estate, Area counters and small totalling 8.70 ha. Includes Southport industrial units. North Employment Site SL102 Sefton’s largest (1.40 ha), which requires employment area remediation

Slaidburn 6.61 EDT5 Small estate of 92 C/D Serves as local Crescent, Employment retail/counter use employment area in Southport Area and small industrial Southport. Important to units resist further retail activity

H-2

Site Site LA Policy Ref Current Use Occup Grade Comments Area, ha ancy Rate %

Southport 20.28 EDT4 Modern business 100 B Endorse proposals to Business Employment park, predominantly introduce main car Park, Area B1 office uses dealerships on Town Lane Town frontage and to re-allocate Lane, 4.51 ha SE quadrant from Southport residential to business park use to facilitate extension

Kensingto 1.35 100 D EDT5 Small light industrial n Industrial Self contained industrial Employment and trade counters Estate, estate, no room to expand Area estate Southport

Birkdale 0.75 100 D Trading Estate, EDT5 Starter units for light Self contained industrial Liverpool Employment industrial and trade estate, providing valuable Road, Area counter uses business incubation space Birkdale

Heysham 57.41 EDT5 Large industrial 85 B Includes 3 allocated Road Employment estate with mix of Employment Sites totalling Industrial Area B2/B8 premises 14.85 ha. Combination of Estate, vacant/derelict sites and buildings at Leckwith Road gives scope for large-scale regeneration 8.19 ha

Sefton 13.20 EDT5 Low quality, old 98 D Potential to remodel Lane Employment industrial estate southern part of estate, Industrial Area dominated by B8 currently underutilised Estate, uses/builder (3.14 ha). Estate could be merchants, coach expanded by development depot onto adjacent Employment Site ML104_1

Aintree 10.80 EDT5 Modern estate 85 B/C Need for restraint for Racecours Employment comprising cash & further retail uses, in order e Retail & Area carry warehouse and to maintain industrial estate Business range of B1 industrial function Park, units

Land 6.47 EDT17.1/H6.1 Vacant site bounded N/A N/A Consider de-allocation from South of Employment by live and redundant employment use, due to Aintree Opportunity railway lines, access and adjacent Curve, Site adjacent to housing activity issues, and Netherton areas consider as a future housing site

Orrell 8.27 EDT5 Industrial estate, part 97 C Established successful Mount/Kin Employment recently developed industrial estate gfisher Area Business Park, Hawthorne Road, Bootle

Maritime 10.86 EDT5 Low quality former 94 D Scope for selective Enterprise Employment port related industrial employment Park, Area estate with B1/B2/B8 redevelopment over much Rimrose uses of the site to complement Road, the more modern small Bootle industrial units within the site

H-3

Site Site LA Policy Ref Current Use Occup Grade Comments Area, ha ancy Rate %

Land & Collection of small Premises, EDT7.2 Potential for wholesale sites and premises, Acorn 5.30 Employment 71 E redevelopment to deliver poor quality and Way, Area new B1/B8 space underused Bootle

Linacre 4.85 EDT17.2/H6.2 Gas storage facility 0 D Incorporates Employment Lane Gas Employment Site BL313 (1.33 ha), Works, Opportunity which needs remediation. Bootle Site Gas storage facility likely to be retained to meet local needs.

South 17.50 EDT5 Mix of moderate 75 C Important town centre Sefton Employment quality industrial and related office and industrial Business Area office buildings employment area Centre, adjacent to town Canal centre Street, Bootle

Deltic Way 18.18 EDT5 Modern B1 industrial 44 B Established employment Industrial Employment units and Vesty area that has successfully Estate, Area Business Park delivered new speculative Bootle Offices buildings

Bridle Way 73.03 EDT5 Large employment 91 A Includes a number of Industrial Employment area with mix of B1, allocated sites. Scope for Estate, Area B2, B8 uses, some extension to Atlantic Park. Bootle major occupiers Potential to remodel some old industrial premises on Bridle Way

Premises 9.63 EDT5 Small old industrial 100 C/D Potential for remodelling of off Park Employment estate containing low underused warehouse Lane Area grade properties properties West, Bootle

The 10.97 EDT17.3/H6.5 Employment area of 94 E Consider de-allocation as Peoples Employment low density employment opportunity Site, Opportunity warehouses and site, as it is proposed within Hawthorne Site large vacant factory next Phase of HMRI Road, programme for housing, Bootle with possible retention of only small part for employment uses.

Port 9.56 EDT9 Low grade 96 D Potential for selective Industrial Employment employment area, redevelopment of poor Area, Area including hotel and quality large buildings in Bootle cafes, within Port southern half of area (3.63 Policy Area ha). Opportunity to combine with any regeneration proposals with Liverpool City as abuts borough boundary.

Source: Joint Employment Land and Premises Study (BE Group 2009) H.6 The chart below indicates that the most common reason cited by survey respondents for choosing Sefton as a business location was family ties. The availability of suitable land/premises was a deciding factor for around 25% of firms.

H-4

Figure H-3: Business survey findings - reasons for locating in Sefton

Family ties

Availability of suitable land/premises

Don't know

Access to markets

Other

Management Buy Out

Access to transport netw orks

Land cost

Access to suitable labour markets

Labour cost

0% 10% 20% 30% 40% 50% 60%

Percentage of businesses

Source: Business Survey

Housing H.7 At £168,000, Sefton recorded the highest average house price in the LCR in 2009. Wirral had the second highest at £158,000 and Knowsley the lowest at £118,000. The equivalent figure for England was £216,000.

Figure H-4: Average House Prices 2000-2009

250,000

England: £216,493 200,000

Sefton: £168,362

150,000 Price Price (£) Knowsley: £117,802 100,000

50,000

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Sefton Halton Knowsley Liverpool St. Helens Wirral England

Source: DCLG

H-5

H.8 The average house price in Sefton increased by 123% over the period 2000 to 2009. By way of comparison, Liverpool’s average house price increased by 136% over the same period and nationally, prices saw a 96% uplift.

Figure H-5: Percentage change in average house prices over the period 2000-2009 (%)

England 96%

Knowsley 103%

Halton 104%

St. Helens 109%

Sefton 123%

Wirral 132%

Liverpool 136%

0% 20% 40% 60% 80% 100% 120% 140% 160% Percentage change 2000 - 2009

Source: DCLG H.9 Sefton has highest affordability ratio of house prices to earnings in the LCR at 6.4 (2009), more than the national ratio (6.3) and the equivalent figure for Wirral (6).

Figure H-6: Ratio of median house price to median earnings by district from 2000 - 2009

8.0

7.0

6.0

5.0

4.0

3.0 Housing Affordability Ratio Affordability Housing 2.0

1.0

0.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Sefton Halton Knowsley Liverpool St. Helens Wirral England

Source: DCLG

H-6

H.10 Some 85% of all housing in Sefton is privately owned, compared with 76% across the LCR and 82% for England. Overall, there are 123,000 houses in Sefton, of which around 19,000 are RSL owned.

Figure H-7: Housing Tenure - percentage of dwellings (%)

100%

90%

80%

70% 76% 82% 60% 85%

50%

40%

30%

20% Percentage of housing (%) of housing Percentage 24% 10% 15% 18%

0% Sefton Liverpool C-R England Public Private

Source: DCLG H.11 The chart below shows that for the period 1981/82 to 2009/10 there were on average, 548 new houses built, 57 conversions, 113 demolitions and 483 net new homes per year.

Figure H-8: Sefton’s Long Term Housing Data

Source: Based on SMBC paper records and HFR returns

H-7

H.12 For the period 2000 to 2010, around 28% of all new housing completions across Sefton were affordable.

Table H-2: Affordable Housing Completions

Year 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 Total Completions 78 76 109 37 110 43 43 92 238 127 148 4,414

Proportion 17% 14% 23% 7% 23% 14% 10% 19% 34% 30% 34% 28% of Total Source: SMBC (January 2011) H.13 For the period 1990 to 2010, almost 36% of all new dwellings were created in Southport.

Table H-3: Past housing delivery rates (gross new build)

Sub Area 2000-2010 1990-2010

Total DPA % Total DPA % delivered delivered Southport 1,683 168 35.2 3,464 173 35.8

Formby 231 23 4.8 612 31 6.3

Maghull/Aintree 539 54 11.3 1,193 60 12.3

Crosby 498 50 10.4 944 47 9.7

Bootle 1,019 102 21.3 1,997 100 20.6

Netherton 810 81 16.9 1,478 74 15.3

Sefton Total 4,780 478 100 9,688 484 100

Source: SMBC historic housing figures, based on paper records and HFR returns (December 2010) H.14 The table below indicates that almost half of Sefton’s developable land for residential use (in terms of gross new housing units) can be found in Bootle and Netherton.

Table H-4: Development sites in Sefton with extant planning permission for residential use (April 2010)

Sub Area Total Units % of Borough Total Southport 739 29.0

Formby 127 5.0

Maghull/Aintree 92 3.6

Crosby 345 13.6

Bootle (including Netherton) 1,241 48.8

Sefton Total 2,544 100

Source: SMBC 2010 SHLAA Update Note: this is the gross number of units from new build, plus the net addition from conversions and does not include losses from demolitions that would have to be completed on some of these sites before the new build (these were counted separately as ‘demolitions’ for the purposes of the SHLAA).

Transport and Connectivity H.15 The map below shows the main component parts (existing and planned) of the Liverpool SuperPort.

H-8

Figure H-9: Map of the Liverpool SuperPort showing the portfolio of existing and planned facilities

Source: Liverpool SuperPort Economic Trends Study

Connectivity H.16 The map below shows the percentage of broadband subscribers at the local authority district level across the North West region with access to ADSL download speeds of more than 8 Mbps.

H-1

Figure H-10: % of broadband subscribers with access to ADSL downstream speeds of >8Mbps across the North West

H.17 The map below shows the density of broadband lines per head of population across the North West region.

H-2

Figure H-11: Total number of broadband lines per head of population across the North West

H-3

Annex I: Business Survey - Detailed Analysis

Introduction to the survey I.1 In December 2010 SQW was commissioned to undertake a Local Economic Assessment of the Borough of Sefton in order to inform the Borough’s plans for future support and investment. As part of this, a large business survey was carried out by Qa Research (an independent market research company) of 800 businesses across the Borough. The short survey sought the views of businesses on staff recruitment, supply chains and markets and the opportunities and barriers they face to growth, both now and in the future.

I.2 Of the 800 businesses that were surveyed 41% were located in the North of the Borough, 36% centrally and the remaining 24% in the South. This is inline with the distribution of firms across the Borough according to the Annual Business Inquiry 2008, which records the proportions as follows, North 41%, central 38% and South 21%. The size of the businesses in terms of employee numbers is shown below. As to be expected the majority (84%) of businesses had fewer than ten employees in line with the standard business size profile.

Figure I-1: Size band profile of businesses

800 700 600 500 400 300 200 100 Number of businesses 0 10 or less 11-49 50-199 200+

Number of employees

Source: SQW analysis of Business Survey (n=800)

Profile of businesses

In which sector(s) does your firm trade? I.3 The retail sector is the most common sector within which the businesses surveyed trade. Some 20% (159) of respondents consider their businesses to trade within this sector. The other most common sectors include the construction sector and manufacturing and engineering, both of which account for 10% of businesses respectively. The graph below shows the distribution of respondents across sectors within the Borough as a whole, the North, Central and the South respectively. Some sectors are clearly more dominant in certain parts of the Borough, for example, almost a quarter (24%) of businesses in North Sefton are retail businesses, compared with only 18% and 16% centrally and in the South. Businesses in the health and digital and creative sectors are also more commonly located in the North of the Borough. In contrast, the South of the Borough has a significantly higher manufacturing,

I-1

engineering and logistics presence, whilst central Sefton contains a greater number of businesses within the construction, professional, business and financial services and hospitality, tourism and leisure.

Figure I-2: Business sectors

Retail Other Manufacturing and engineering Construction Health Professional and business services Hospitality, tourism, leisure Total Food and drink Logistics (incl. distribution and storage) South Digital and creative North Financial services Port and maritime Central Energy and environment

0% 5% 10% 15% 20% 25% Percentage of businesses

Source: SQW analysis of business survey (n=800 total, 324 North, 285 Central and 191 South)

What exactly does your firm specialise in? I.4 A more in depth analysis of the sector standard industrial classifications (SIC) within which these respondent businesses sit, is presented in the table below. Key noticeable differences from the table are that the North of the Borough has a greater number of residential care establishments located there whilst centrally there is a concentration of business services.

Table I-1: Top 20 Sector SIC of businesses

Sector SIC North Central South Total Residential Care Establishments 6% 4% 1% 4%

Eating Establishments 5% 4% 4% 4%

Hair & Beauty Salons 2% 4% 3% 3%

Miscellaneous Business Services 2% 5% 3% 3%

Engineering, Architectural, & Surveying 3% 1% 3% 2%

Vehicle Repair-general 1% 3% 2% 2%

Child Day Care Services 2% 3% 1% 2%

Educational, Religious, & Charity Trusts 2% 2% 2% 2%

Mgmt. Consulting, & Public Relations 3% 1% 0% 2%

Public houses 2% 2% 1% 2%

Real Estate Agents And Managers 1% 3% 0% 2%

I-2

Sector SIC North Central South Total Civic, Social, & Fraternal Associations 1% 1% 3% 1%

Religious Organisations 1% 2% 2% 1%

Grocery Stores 0% 1% 4% 1%

Dentists 1% 2% 2% 1%

Commercial Photography, Art And Graphics 1% 1% 1% 1%

Miscellaneous Vehicle Repair 1% 1% 2% 1%

Membership Sports & Recreation Clubs 0% 2% 1% 1%

Doctors 2% 0% 1% 1%

Accounting, Auditing, Bookkeeping Svcs 1% 1% 2% 1%

Source: SQW analysis of business survey (n=800 total, 324 North, 285 Central and 191 South) I.5 The strength of an area’s Knowledge Economy provides an indication of the wealth generation potential of an area in terms of added value. In general, jobs within these sectors are more likely to be higher end and therefore command higher salaries and most importantly attract other businesses and talented individuals to the area to exploit the opportunities available. The Knowledge Economy as defined by the OECD includes the following broad sectors, taking a finer grained look at the most common sector SIC relating to these sectors reveals:

• Digital and creative – Over half (54%) of the 24 respondent businesses identified within this sector are located in the North of the Borough. Graphic design is the most common sub-sector (33%), followed by Printing (17%) and Photography (13%).

• Financial services – Over 60% of the 18 business respondents within this sector are located in the centre of the Borough, interestingly no business respondents from within this sector are located in the South. The most common types of businesses include insurance agents and brokers and accounting, auditing and book keeping services that each account for 22% respectively.

• Manufacturing and engineering – activity within this sector is primarily located within the North and South of the Borough, with 41% and 42% of the 81 businesses surveyed being located there respectively. Engineering, architecture and surveying accounts for 10% of the businesses respondents within the sector. Other popular sub- sectors include plastic product manufacturers and motor vehicle part wholesalers both accounting for 4% of the businesses surveyed within in this broad sector.

• Professional and business services – activity within this sector is most prevalent in the centre and North of the Borough, where 43% and 39% of the 61 businesses identified are located respectively. Fifteen percent of businesses in this sector are involved with consultancy, management and public relations and a further 10% in miscellaneous business services.

I-3

How many people does the firm employ in Sefton at each occupational level? I.6 The survey revealed that the average number of professional, managerial and technical staff employed by businesses in Sefton is four, however the majority (59%) have one or two professional, managerial or professional staff, a further 17% have three or four. At the other end of the scale one business confirms the employment of 700 professional, managerial and technical staff and another has 220. Conversely, 9% of businesses reported to have no full time professional, managerial or technical staff.

I.7 In terms of employee numbers almost half (49%) have no other staff employed on a full time basis, 21% employ an additional one or two and 10% employ three or four. The majority of business (81%) confirmed that they employ no part time professional, managerial or technical staff. A further 14% confirmed the employment of one or two on a part time basis. Similarly, almost half (47%) employ no staff at any other occupational grades on a part time basis. Just over a quarter (26%) of respondents employ one or two non professional staff, a further 11% employ three or four. At the other end of the scale 1% of businesses employ more than 50 part time non professional staff with one business in the area employing some 5,000.

Figure I-3: Full time and part time employee numbers

Full time employees (n=800 and 780 respectively) Part time employees (n= 798 and 785 respectively

70% 90% 80% 60% Professional, managerial Professional, managerial 70% & technical staff 50% & technical staff 60% All other staff 40% All other staff 50% 40% 30% 30% 20% 20% 10% 10%

Percentage of employees Percentage of 0% Percentage ofPercentage employees 0% 4 9 9 None 1 to 3 to 5 to 10 20 to 50+ o o 4 one t t o 50+ N 1 to 2 3 5 to19 t 0 0 2 4 9 to19 49 1 2

Source: SQW analysis of business survey

Are you willing to give us an indication of the firm’s (in Sefton) turnover? If so which category does turnover fall into? I.8 The size of a firm can also be defined by the size of it’s annual turnover. Over half of the businesses surveyed (57%) had a turnover of less than £0.5m. A full breakdown of the distribution of turnover is provided in the graphic below.

I-4

Figure I-4: Business turnover

£5.1m - £10m £1.1m - £5m More than £10m 1% 8% 1%

£0.5m - £1m 10%

Not willing to Less than £0.5m answer 57% 23%

Source: SQW analysis of business survey

Does the firm have a base elsewhere? I.9 Most (83%) of the firms surveyed did not have a base outside of Sefton. The other locations where the remaining 17% of businesses are also based are scattered across the country from as far North as Newcastle to as far South as Truro and across the breadth of the country from North Wales to Norfolk. Of the eleven firms that confirmed having bases overseas, the most common overseas location was China (three firms have bases there) followed by Germany and France. Other locations reported include: America, Mexico, Denmark, Dublin, India, Dubai and Romania.

Where are the firm’s headquarters? I.10 Given the number of small companies and the high proportion which do not have a base elsewhere, it is not surprising that the majority of firms (60%) have their headquarters at the same location as the company participating in the survey and a further 10% have their headquarters based elsewhere in Sefton. Of the 14% (22) firms that confirmed their headquarters as being located elsewhere in the UK, almost a quarter (23%) of these were based in London however, the majority of the remainder were dotted around the whole of the UK with the exception of two firms who have their headquarters overseas in America and Denmark respectively.

I-5

Figure I-5: Location of business headquarters

Elsewhere in the North West Overseas In Lancashire 2% 3% 1% Elsewhere in Merseyside 10%

Elsewhere in Sefton 10%

Elsewhere in the UK At the same location 14% as the company being interviewed 60%

Source: SQW analysis of business survey (n= 156)

Why did the company choose to locate in Sefton? I.11 The most common reason given for choosing to locate their business in Sefton is family ties with over half of the business surveyed stating this as one of if not the reason for locating in the Borough. The availability of suitable land/premises was also a deciding factor for a quarter of the businesses, followed by access to markets (10%). Other reasons not listed included, demand in the area for a particular service, links to another organisation and the availability of grant funding.

Figure I-6: Reason why businesses choose to locate to Sefton

Family ties

Availability of suitable land/premises

Don't know

Access to markets

Other

Management Buy Out

Access to transport netw orks

Land cost

Access to suitable labour markets

Labour cost

0% 10% 20% 30% 40% 50% 60%

Percentage of businesses

Source: SQW analysis of business survey (n=800)

I-6

Current business activity

Please can you estimate what percentage of your staff are recruited from the following areas? I.12 Encouragingly, a high proportion of firms (87%) reported that they recruit locally (within Sefton) for professional, managerial and technical staff, more specifically three quarters confirm that 75-100% of staff at this occupational level are recruited from within the Borough. One in five of the businesses say they recruit some of their professional staff from elsewhere within Merseyside, with a further 9% from within Lancashire, 5% from elsewhere in the North West, 4% from elsewhere in the UK and 1% from overseas.

I.13 In regard to the recruitment of non-professional staff, over 90% of businesses recruit at least some of their staff from within the Borough, with 77% confirming that the majority (75- 100%) of their non-professional staff are recruited locally. Almost a quarter (23%) of respondents report that they recruit some of their non-professional staff from elsewhere within Merseyside, 7% from within Lancashire, 3% from elsewhere in the North West, 3% from elsewhere in the UK and 2% from overseas.

Figure I-7: Recruitment of staff

Professional, managerial and technical staff

100% 90% 80% None 70% 1 - 60% 25% 50% 25 - 40% 49% 30% 50 - 74% 20% 75 - 10% 100%

Proportionof staff recruited 0% Sefton Elsew here in In Lancashire Elsew here in Elsew here in Overseas Merseyside the north West the UK

All other staff

100% 90% None 80% 70% 1 - 25% 60% 25 - 50% 49% 50 - 40% 74% 30% 75 - 20% 100%

Proportion of staff Proportionrecruited staff of 10% 0% Sefton Elsewhere in In Lancashire Elsewhere in Elsewhere in Overseas Merseyside the north West the UK

Source: SQW analysis of business survey

I-7

What methods do you currently use to recruit staff? I.14 The most common method of recruitment reported by the businesses surveyed was advertising with 29% of businesses stating this as a method they use, this was followed by Job Centre Plus (27%). Other methods of recruiting staff include the use of agencies and headhunters, word of mouth and also the use of organisations such as Sefton Plus, NHS Sefton Recruitments and the North West Training Council.

Figure I-8: Methods used for the recruitment of staff

Advertising

JC+

Universities and Colleges

Sefton@work

Company HR

Other

0% 10% 20% 30% 40% 50% 60% 70% Percentage of businesses

Source: SQW analysis of business survey( n=800)

What is your staff turnover (as a percentage of total staff) on average each year? I.15 Respondents were asked to provide an estimate of their average staff turnover as a percentage of their total staff on an annual basis. Almost 70% of businesses reported having no staff turnover, a further 9% reported their staff turnover as between 5% and 9%. The responses of the remaining, 21% can be seen in Figure I-9 below. The average staff turnover across the business responding to this question was four employees per year.

Figure I-9: Staff turnover

80%

70%

60%

50%

40%

30% Percentage of firms of Percentage 20%

10%

0% None 1 to 4 5 to 9 10 to 19 20 to 49 50+

Source: SQW analysis of business survey (n=707)

I-8

What is the biggest single issue you face with regards to recruitment of suitable staff? I.16 Many (41%) of the businesses surveyed reported there to be no issues regarding the recruitment of suitable staff. The most common issue (12%) recorded was with the recruitment of staff with high level skills. Other issues businesses face regarding recruitment includes:

• finding staff with suitable skills at all levels

• finding reliable, experienced, motivated and honest staff

• regulations regarding advertising for staff

• wages

• hours

• training.

Figure I-10: Issues experienced with regard to recruitment of suitable staff

No issues

N/A

Other

Recruitment of sufficient numbers

Recruitment with high skills (Level 4+)

Retention

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Percentage of businesses

Source: SQW analysis of business survey (n=800)

What would encourage you to recruit more local people who are currently workless into your firm? I.17 An increase in trade is the most influential factor that is likely to encourage businesses to recruit more workless local people, with 26% of respondents stating this to be the case. A further, 13% of survey respondents considered wage subsidies and apprenticeships to be an encouragement whilst 8% considered pre matched candidates to be attractive. In addition, 5% of the respondents believe that after care and support and free advice and support delivered locally during the recruitment process would be of help. Only 2% of firms placed any value on their firms Corporate Social Responsibility agenda as being an incentive.

I.18 Other incentives recorded included: an improvement in the economy more generally, funding, reduced rates, personal recommendations, relevant skills qualifications and attitude.

I-9

Figure I-11: Factors encouraging firms to recruit more local people who are currently workless

The company's Corporate Social Responsibility agenda Pre-matched candidates Free advice/support delivered locally during the recruitment process Wage subsidies for apprenticeships An increase in trade Aftercare and support Other Nothing Don’t know N/A

0% 10% 20% 30% 40% 50% Percentage of businesses

Source: SQW analysis of business survey (n= 800)

Please can you estimate what percentage of your input costs (i.e. materials and services bought in) are sourced from suppliers in the following areas? I.19 Almost half of the businesses surveyed (48%) reported that less than 25% if their input costs are sourced from suppliers in Sefton, in contrast a third source between 75% and 100% of their bought in materials and services from suppliers located within Sefton. Figure I-12 shows that only 10% (79) of businesses purchase more than half of their inputs from suppliers based in Merseyside. A further 5% of businesses purchase more than half of their inputs from suppliers based elsewhere in the North West, 20% from elsewhere in the UK and 7% from overseas.

Figure I-12: Percentage of input costs (i.e. materials and services bought in) are sourced from suppliers in each area

800 <25% 700

600 26-50%

500 51-75% 400 76- 300 100% 200 Number of businesses 100

0 Sefton Elsew here in In Lancashire Elsew here in Elsew here in Overseas Merseyside the North West the UK

Source: SQW analysis of business survey (n=800)

I-10

Does this vary on the type of inputs (i.e materials and services bought in) are sourced from suppliers in the following areas? I.20 Almost a third (31%) consider the type of inputs to determine what proportion are sourced from suppliers in a particular location. Conversely, 69% believe this does not have any implications for where inputs are sourced.

I.21 For the 69% of firms stating that the type of input does have implications for where it is sourced, a quarter of firms (n=250) commented on how they prefer or have to get their inputs from further afield. Twenty-two percent say that it depends on what they need and 14% confirm that it is cost dependent. 13% say that it depends on the type of job and what the client requires. Other reasons mentioned include: the time of year, the location of where the work is being carried out, the ability to bulk buy, current tastes and loyalty to suppliers.

Where are the main markets for your products/services? I.22 More than a third of businesses consider their main market for goods and services to be within Sefton, with a further 20% stating their main markets are elsewhere in the sub-region of Merseyside. Elsewhere in the UK is the main market for the goods and services produced by 15% of those surveyed, although 83% (209) name no specific location. Of the remaining 17%, 5% stated that their main markets are within Wales, and 4% name London as the main place they do trade.

Figure I-13: Main markets for products and services

Overseas Elsewhere in the 4% North West 11%

In Lancashire Within Sefton 12% 38%

Elsewhere in the UK 15% Elsewhere in Merseyside 20%

Source: SQW analysis of business survey (n = 800) I.23 Looking in more detail at this question in regard to the answers provided by businesses located in the North, centre and South of the Borough reveals slight differences from the aggregate response in the proportion of these firms who have their main markets elsewhere in Merseyside, Lancashire and the UK. Only 36% of firms in the North of the Borough stated that main market for their products and services was located elsewhere in Merseyside compared with 47% and 48% in the centre and South of the Borough. Similarly, a third (32%) of businesses gave their the main market for their goods and services and being elsewhere in Lancashire compared with 26% and 22% in the centre and the South of the Borough and a

I-11

slightly higher proportion (34% compared with 30% respectively) gave their main market as being located elsewhere in the UK. Again, there is no real pattern in terms of specific locations across the UK as the majority distribute their products nationally.

I.24 Almost half (48%) of business claim that over three quarters of their turnover comes from within Sefton. However, in the South of the Borough only 38% state this to be the case. Conversely, 18% of businesses in the Borough consider none of their turnover to come from within Sefton, which ranges from 15% in the centre to 22% in the South. A quarter (24%) of businesses state that up to a quarter of their turnover comes from elsewhere in Merseyside, with a further 9% claiming up to half of their turnover is sourced there. Across the Borough, 28% of businesses located in the centre say that up to 25% of their turnover comes from elsewhere in Merseyside falling to 16% of firms stating this to be the case in the South as 15% claim up to 50% of their turnover to be generated there and a further 10% state that up to 75% of their turnover is from elsewhere in Merseyside. Only 31% of businesses in the North consider any of their turnover to come from elsewhere in Merseyside.

I.25 One in five (19%) businesses report that up to a quarter of their turnover is generated elsewhere in Lancashire, ranging from 13% in the South to 22% in the North. Very few (4%) believe that a greater proportion of their turnover is generated elsewhere in the sub-region. Fifteen percent of businesses state that up to a quarter of their turnover is generated elsewhere in the North West region, this proportion is constant across the Borough with the majority (78%) reporting none of their turnover to be generated elsewhere in the region.

I.26 Some 31% of businesses in the Borough report that some of their turnover is generated elsewhere in the UK, this proportion rises to 35% in the North of the Borough (29% in the centre and the South). One in ten respondents report that over 75% of their turnover is generated elsewhere in the UK, however, in contrast almost 70% state that none of their turnover is generated elsewhere in the UK. In the South of the Borough 14% of businesses reported that over 75% of their turnover is generated elsewhere in the UK, compared with only 9% in the centre.

I.27 Only 8% of businesses in the Borough generate any of their turnover overseas, of which 5% state that up to a quarter of their turnover is generated overseas and the remaining 2% consider up to 50% to be generated from overseas markets. These proportions are relatively constant across the Borough.

I-12

Figure I-14: Proportion of turnover

800

700 0

600 1 to 25 500

400 26-50

300 51-75 200 Number of businesses 76-100 100

0 Sefton Merseyside Lancashire North West UK Overseas

Source: SQW analysis of business survey (n = 800)

Does this vary depending on the type of product/service you sell? I.28 Almost a quarter (23%) of the businesses surveyed believe that the main markets for their product/services are indeed dependent on what they sell. The range across the Borough is 21% in the South to 24% in the North. A third of these said that it is demand dependent, 18% believe that it is depended on the type of work or contract and 14% say that it depends on the location. Other reasons given included: markets, the client, the season and how the business works outside of the Borough.

Future plans, challenges and opportunities

Do you expect your business in Sefton to grow, shrink or stay the same in terms of turnover over the next 2-3 years and over the next 10 years? I.29 Businesses were asked to consider how their turnover is likely to change over the short term (2-3 years) and long term (10 years). Positively, 39% of business expect some growth in turnover over the next 2-3 years, rising to 44% when asked about growth over the next ten years. A further, 10% of firms anticipate growth of more than 50% over the long term. Encouragingly, 3% believe this will happen within the next 2-3 years. Over a third (35%) of businesses expect their turnover to remain the same in the short term with 14% anticipating this still to be the case over the next ten years. Finally, some 16% of businesses expect their business turnover to shrink in the short term, however only 6% envisage this to be the case over the longer term.

I-13

Figure I-15: Anticipated growth in turnover

40% Next 2-3 years 35% In the next 10 years 30%

25%

20%

15%

10% Percentage of businesses businesses Percentage of 5%

0% Shrink Stay about the Grow by less Grow by 10- Grow by 50% + Don't know same than 10% 49%

Source: SQW analysis of business survey (n=800) I.30 The responses across the Borough are displayed in the table below, key differences to note are that a slightly lower proportion of businesses in the centre (15%) anticipate their turnover to grow by less than 10% in the short term. Similarly, only 16% of businesses in the South anticipate their businesses to grow by 10-49% in the short term compared with an average of 19% and only 1% of businesses in the centre anticipate growth in turnover of more than 50%, compared with a 3% average.

I.31 Over the longer term (10 years), only 4% of businesses located in the North expect their business turnover to shrink, a higher proportion (16%) of businesses located in the centre of the Borough anticipate turnover to remain stable over the next 10 years. In terms of growth, the proportion of businesses anticipating up to 10% growth over the long term ranges from 8% in the centre to 12% in the North of the Borough. A quarter of firms in the North believe that turnover will grow by up to 49% in the long term. Long term growth aspirations are slightly less ambitious in the South of the Borough with 8% believing turnover will increase by more than 50% over the next 10 years.

Table I-2: Anticipated growth in turnover over the short and long term

Short term (2-3 years) Long term (10 years) Central North South Central North South

Stay about the same 36% 35% 35% 16% 13% 14%

Grow by less than 10% 15% 18% 17% 8% 12% 10%

Grow by 10-49% 20% 19% 16% 22% 25% 23%

Grow by 50% + 1% 3% 4% 10% 11% 8%

Shrink 15% 17% 16% 6% 4% 7%

Don't know 11% 8% 13% 39% 35% 37%

Total 100% 100% 100% 100% 100% 100%

Source: SQW

I-14

Do you expect your business in Sefton to grow, shrink or stay the same in terms of employment numbers over the next 2-3 years and 10 years? I.32 Businesses were asked the same question but in relation to employment rather than turnover. Anticipated growth in employment is more modest than turnover with over half (54%) expecting employee numbers to remain the same in the short term and almost a third (32%) expecting this to be the case for the next ten years. However, 31% expect there to be some growth in employee numbers over the next 2-3 years, half of these by less than 10%, a further 11% by between 10-50% and the remaining 5% by more than 50%.

I.33 In the long term, 9% of businesses expect employee numbers to increase by more than 50%, 16% expect growth of between 10-50% and 10% expect less than 10% growth in employee numbers. Only, 7% believe their employee numbers will reduce in the short term with 5% continuing to believe that they will have fewer employees in ten years than they have today.

Figure I-16: Anticipated growth in employee numbers

60%

50% Next 2-3 years In the next 10 years 40%

30%

20%

10% Percentage Percentage of businesses

0% Shrink Stay about the Grow by less Grow by 10- Grow by 50% Don't know same than 10% 49% +

Source: SQW analysis of business survey (n=800) I.34 The responses across the Borough are displayed below, key differences to note are that in the short term a greater proportion (9%) of businesses in the South of the Borough anticipate their employee numbers to reduce and a smaller proportion (46%) anticipate employment to remain stable in the short term.

I.35 Over the long term, the proportion of firms anticipating their employee numbers to remain constant ranges from 24% in the South and 35% in the North. The proportion of firms anticipating between 10% and 49% growth across the Borough ranges from 13% in the centre to 21% in the South, growth at other levels is relatively similar across the Borough. The proportion of firms anticipating the number of employees to reduce in the longer term ranges from 3% in the centre of the Borough to 7% in the South.

Table I-3: Anticipated growth in employment in the short and long term

Short term (2-3 years) Long term (10 years) Central North South Central North South

Stay about the same 55% 56% 46% 33% 35% 24%

Grow by less than 10% 16% 14% 16% 11% 10% 10%

Grow by 10-49% 12% 11% 12% 13% 16% 21%

I-15

Short term (2-3 years) Long term (10 years) Grow by 50% + 4% 5% 5% 9% 8% 8%

Shrink 6% 7% 9% 3% 5% 7%

Don't know 8% 6% 14% 31% 26% 29%

Total 100% 100% 100% 100% 100% 100%

Source: SQW

What do you see as the main opportunities for driving growth for your business in Sefton going forward, locally, nationally and internationally? I.36 Businesses were presented with the open ended question above the answers to which were as follows:

• changes to client base e.g the aging population and children

• macro economic changes such as changes in taxation and economic recovery

• reduction in public sector provision may increase demand for private services

• advertising and marketing

• access to business finance

• opportunity for training and improve the qualifications of local labour market

• increased demand and consumer confidence

• support from local council such as small business rate relief and encouraging small local businesses rather than multinational chains

• recovery if the construction industry and housing market more generally.

Is expected business change (growth or contraction) to be accommodated in the existing premises/the same location, or elsewhere (if the latter, please specify where)? I.37 The majority (79%) of the anticipated business change is expected to be accommodated in the existing premises at the same location. However, 13% believe that they are likely to move elsewhere in Sefton, 2% within Merseyside and 1% elsewhere in the North West region. The remaining 4% did not know where their business is likely to be located in the future following the expected changes.

What are the key barriers to business growth in the short –term and longer term? I.38 Of the options provided access to finance to invest/innovate is regarded as the most significant barrier to business growth with 19% considering this to be the case in the short term and 15% in the longer-term. The second most common barrier to growth identified by respondents was increasing market competition, with 10% and 11% of businesses citing this as a key barrier to growth in the short-term and longer-term respectively. Over half of

I-16

businesses confirmed a number of other key barriers to growth. The most common was the general economic climate in both the short term and the longer-term at 18% and 14% respectively.

Figure I-17: Key barriers to growth in the short-term and longer term

Access to finance to invest/innovate

Increasing market competition Availability of land/premises of suitable size Availability of suitably qualified and/or experienced staff Availability of land/premises of suitable cost Longer term (in 5-10 years) No barriers Medium term (next 3-5 Access to expertise and know ledge (e.g. innovation, years) accessing new markets) Availability of land/premises of suitable quality

0% 5% 10% 15% 20%

Percentage of businesses

Source: SQW analysis of business survey (n = 800)

What are the possible actions to overcome these barriers/constraints? I.39 Of the 65% of business respondents that did consider there to be barriers/constraints to growth, access to public sector procurement was the most favoured option for overcoming them with 16% of business confirming this would be useful. A further, 15% believe that access to public sector advice would be of benefit, 12% value staff training and 11% would like access to advice from the private sector and investment in innovation and R&D respectively.

Figure I-18: Possible actions to overcome barriers/ constraints to growth

No barriers Don’t know Other Recruitment of specific skills Staff training Access to Public sector procurement Innovation/investment in R&D Access to advice from the private sector Environmental/Energy Saving Advice Access to advice from the public sector

0% 5% 10% 15% 20% 25% 30% 35% 40%

Per centage of businesses

Source: SQW analysis of business survey (n= 800)

I-17

Most important issues that must be addressed to improve Sefton as a competitive place to do business I.40 The table below provides the most important issues that businesses across the Borough feel need to be addressed. The other main issue that was raised was parking by 16% of respondents.

Table I-4: Most important issues that must be addressed to improve Sefton as a competitive place to do business ranked 1 st , 2 nd and 3 rd

First (n=800) Second Third (n=444) (n=586) Public transport provision 10% 12% 10%

Access to appropriate skills and labour markets 11% 10% 12%

Greener environment/higher quality public space/clean 8% 8% 13% street

Premises of suitable size 6% 8% 6%

Premises of suitable cost 12% 15% 13%

Premises of suitable quality 2% 8% 9%

Local business networks/supply links 6% 10% 9%

Access to finance 22% 14% 12%

Access to professional/financial expertise 4% 9% 10%

Other 19% 6% 5%

Source: SQW analysis of business survey (n= 800)

I-18

Annex J: Area Profiles

J.1 In this Annex, we present summary SWOT analyses for North, South and Central Sefton , followed by data dashboard summaries for each Area Committee in Sefton, which includes:

• Crosby Area Committee - wards of Blundellsands, Church, Manor and Victoria.

• Formby Area Committee - wards of Harington and Ravenmeols

• Linacre and Derby Area Committee - wards of Linacre and Derby.

• Litherland and Ford Area Committee - wards of Litherland and Ford.

• Sefton East Parishes Area Committee - wards of Molyneux, Park and Sudell.

• Southport Area Committee - wards of Ainsdale, Birkdale, Cambridge, Dukes, Kew, Meols and Norwood.

• St Oswald and Netherton & Orrell Area Committee - wards of St Oswald and Netherton & Orrell.

J-1

North Sefton North Sefton includes the following wards: • Ainsdale • Birkdale • Cambridge • Dukes • Kew • Meols • Norwood. About 90,000 people live in North Sefton, 31% of the Borough’s total population. Approximately 3,600 business units operate in the area (41% of Sefton’s total) and 31,000 employees work there (34% of Sefton’s total), in 2008. In February 2011, just over 2,000 benefit claimants in North Sefton, represented 23% of the Borough total.

Strengths Weaknesses • The visitor economy, particularly around Southport • Low wages in tourism and hospitality sector (‘England’s Classic Resort’). High quality hotel offer, • conference facilities. Pockets of deprivation around Southport • • Niche sectoral strengths in residential care, Land shortages, especially for employment land - management consulting, public relations, digital and commercial employment uses in particular, and large creative, and wider professional and business services. premises/sites in Southport to meet the needs of larger national chains or anchor stores. • Concentration of retail activities in Southport – a • significant and successful comparison shopping Housing affordability issues, lack of land available for destination for local residents and visitors new housing provision • • Successful in attracting retail activities and attracting Some concerns around the impact of transient groups leisure investments, e.g. The Waterfront, Ramada Plaza. and migrant workers on the local housing market – demand for private rented accommodation has been • Strong residential property offer; an attractive place to intense (especially Southport) and there has been live with good quality of life, good schools and services increased demand for services such as schools, doctors, dentists and social services • Good quality housing offer; Accommodates some of Liverpool’s better-paid professionals and managers; • Weak transport links East-West, especially to Preston Significant growth in the private accommodation rented • sector in and around Southport Pockets of child poverty in central and eastern Southport • • LSOAs classified within the 5% least deprived LSOAs in Energy capacity constraints, especially electricity at England are located in North Sefton Southport Business Park • • Strong provision of VCF activities Large proportion of the office stock is ageing and of poor quality • Good educational attainment. High quality educational • infrastructure – for example, King George V College out- Ageing population performs the national average in terms of A Level achievements • Reasonably good North-South transport connections • Central Southport’s office market is dominated by the private sector, with a particular focus on indigenous SMEs in local legal and financial services • Grade A offices available at Southport Business Park

Opportunities Threats • Southport’s tourism offer is part of LCR’s Visitor • Some sectors of the economy have depended on Economy ‘transformational’ priority migrant labour, but this supply is now declining • High quality of life offer, and an attractive work-life • Housing affordability issues make it difficult for young balance to inward investors adults and families to remain in the area • Potential economic contribution of ageing population – • Energy capacity constrains potential for economic spend, and potential for enterprise, maximising the growth, especially at Southport Business Park benefits of business experience and expertise • Commercial office development in central Southport has • Private sector presence in Southport – opportunities to been very limited by a lack of suitable employment land drive private sector growth – this is also a potential constraint on growth

J-2

Commuter Patterns to and from key settlements Out-flows of workers that live in Southport (arrows) and levels of resident self-containment (shading)

Source: 2001 Census, Commuter View, ONS

In-flows of workers that live outside Southport (arrows) and levels of worker self-containment (shading)

Source: 2001 Census, Commuter View, ONS

J-3

Central Sefton Central Sefton includes the following wards: • Blundellsands • Church • Harington • Manor • Ravenmeols • Victoria • Molyneux • Park Sudell Almost 115,000 people live in Central Sefton, 41% of the Borough’s total population. There are about 3,300 business units in the area (38% of Sefton’s total) and almost 28,000 employees (31% of Sefton’s total) worked there in 2008. In February 2011, there were approximately 2,500 benefit claimants in Central Sefton, 29% of the Borough total.

Strengths Weaknesses • Two LSOAs in the 5% least deprived LSOAs in England, • Pockets where child poverty is pronounced in parts of which are located close to Formby in Central Sefton. Maghull, Formby and Crosby • Relatively high life expectancy: for females particularly in • Lower life expectancy rates for males in Church ward, Molyneux; for males in Sudell close to the Port • Clusters of business service activities • Housing affordability issues in parts of Central Sefton • Good educational attainment rates, including Maths and • Lack of large developable sites in the more desirable English housing areas • Good quality housing offer • Flood risk on the land south of Formby • Formby district centre has performed well in terms of • Weak East-West transport links across Sefton impact on retail during the recession: the most resilient of Sefton’s the Central area: Maghull in particular suffers from poor district centres accessibility • Visible focus on renewable energy: e.g. the Burbo Bank turbine scheme off the Crosby coast, with 25 turbines generating 90 MW of power

Opportunities Threats • High quality of life offer, and an attractive work-life • Housing affordability issues make it difficult for young balance to inward investors adults and families to remain in the area • Renewable energy strengths link well into LCR’s Low • Future pressure to provide new convenience floor-space Carbon ‘transformational’ priority in centres such as Crosby and Maghull • Proximity to Port developments, with associated job • Issues around poor accessibility to some places in opportunities, again linking well with LCR’s Central Sefton, may be a barrier to commuters ‘transformational’ priority of the SuperPort. • Lack of available land for indigenous growth to create job • Next Generation Broadband roll-out of VDSL with fibre opportunities optic cable to be available in Formby from March 2012 – opportunities for businesses, enterprise, home-working, access to online services etc • Proposals to improve transport accessibility around Maghull. Also, approved proposals to redevelop the retail centre of Maghull

J-4

Commuter Patterns to and from key settlements Out-flows of workers that live in Formby (arrows) and levels of resident self-containment (shading)

Source: 2001 Census, Commuter View, ONS

In-flows of workers that live outside Formby (arrows) and levels of worker self-containment (shading)

Source: 2001 Census, Commuter View, ONS

J-5

Out-flows of workers that live in Maghull (arrows) and levels of resident self-containment (shading)

Source: 2001 Census, Commuter View, ONS

In-flows of workers that live outside Maghull (arrows) and levels of worker self-containment (shading)

Source: 2001 Census, Commuter View, ONS

J-6

Out-flows of workers that live in Crosby (arrows) and levels of resident self-containment (shading)

Source: 2001 Census, Commuter View, ONS

In-flows of workers that live outside Crosby (arrows) and levels of worker self-containment (shading)

Source: 2001 Census, Commuter View, ONS

J-7

South Sefton South Sefton includes the following wards: • Derby • Ford • Linacre • Litherland • Netherton and Orrell • St. Oswald Almost 78,000 people live in South Sefton, accounting for 27% of the Borough’s total population. There are around 1,900 business units in the area (21% of Sefton’s total) and almost 32,000 employees (35% of Sefton’s total) worked there in 2008. The highest share of Sefton’s benefit claimants were based in South Sefton in February 2011: almost 4,000 claimants, representing 47% of the Borough total.

Strengths Weaknesses • Proximity to Liverpool City Centre, and associated job • Severe deprivation, which remained during growth opportunities periods. Two LSOAs are in the 1% most deprived LSOAs in England (located in the Linacre ward) • Recent growth in social enterprises in Derby and Linacre wards • Child poverty is most pronounced in the south of the Borough – some LSOAs are within the 10% most • Anecdotal evidence of employers’ willingness to invest in deprived on the Government’s Child Well-Being Index;I up-skilling staff (e.g. in light industry and engineering in Bootle, Seaforth and Netherton, the proportion of firms in south Sefton) children living in poverty is significantly higher than 20% • Strategic employment sites running along the • Low life expectancy rates – for example, women in Dunningsbridge Road Corridor, e.g. Atlantic Gateway Linacre have the lowest life expectancy of all wards in which has the potential to offer up to c.75,000 sq m of the Borough high quality accommodation • Low educational attainment, especially of South Sefton’s • Sizeable, low cost, office accommodation, which residents (rather than those who attend school in the includes the Investment Centre (also managed area, as south Sefton imports pupils from elsewhere) workspace, in IC and elsewhere). Good accessibility • High presence of benefit claimants, issues of inter- • Significant regeneration activity over recent years, generational, long-term and engrained cultures of including New Heartlands Housing Market Renewal worklessness in some parts of South Sefton (although the challenge that remains is still substantial) • Slow take-up of office space by the private sector • Port of Liverpool at Seaforth in South Sefton, is the 7 th largest in the UK in terms of tonnage and 4 th largest for • Shortage of land, particularly around the Port of container traffic Liverpool. Whilst there is a supply of industrial space, some of the older units do not meet modern occupiers’ • Concentration of retail activity in Bootle, including the requirements. Strand Shopping Centre which houses more than 100 retailers (although the retail ranking has slipped • Poor quality housing offer recently). Bootle has a strong focus on comparison • goods (as does Southport). Access to Port of Liverpool, despite recent rail improvements

Opportunities Threats • The SuperPort, one of LCR’s ‘transformational’ priorities • Concentration of public sector employment – budgetary is a major opportunity for south Sefton, including the cuts resulting in further redundancy/worklessness and Post Panamax proposals – there are also opportunities threats to future growth. Limited evidence of public for supply chain/complementary activities, such as sector growth (based on office take-up) logistics which could potentially bring about higher paid • jobs (if land availability and transport capacity issues Workless populations are further away from the labour were overcome) market, so finding employment will be increasingly difficult • Development of strategic employment sites mentioned • above The challenge of breaking into the cycle of inter- generational, particularly severe child poverty • Potential to attract office functions through Bootle’s low • cost office accommodation Developers looking for private-led office redevelopment opportunities coming out of recession will go first to • Opportunities in renewable energy – e.g. tidal power areas of proven demand/low risk – not Bootle • Risk that appropriate land (for appropriate uses) is not made available for the SuperPort development

J-8

Commuter Patterns to and from key settlements Out-flows of workers that live in Bootle (arrows) and levels of resident self-containment (shading)

Source: 2001 Census, Commuter View, ONS

In-flows of workers that live outside Bootle (arrows) and levels of worker self-containment (shading)

Source: 2001 Census, Commuter View, ONS

J-9

In-flows of workers to the area just south-west of Bootle (arrows) and levels of worker self-containment (shading)

Source: 2001 Census, Commuter View, ONS

J-10

Area Committee Profiles

Crosby Area This Area Committee contains the wards of Blundellsands, Church, Manor and Victoria.

The area includes Blundellsands which is generally considered to be very affluent with many local celebrities, footballers, politicians, businessmen making up the vast majority of residents calling this their home.

As of the 2001 UK census, Crosby had a population of 51,789.

Crosby is served by the railway stations of Hall Road, Blundellsands and Crosby, and Waterloo. Trains run between Southport and Liverpool city centre.

Key statistics Performance of Crosby Area Sefton average Date (latest Source available)

Population 48,112 17% of Sefton population 2001 Census

Working Age Population 29,882 17% of Sefton WAP population 2001 Census

Index of Deprivation 9.4% of LSOAs in 0-10% most deprived 18.0% LSOAs in 0-10% most 2007 ONS [32] deprived [189]

Life expectancy Males range from 71 in Church ward to Males range from 67 in Linacre 2001 ONS 78 in Blundellsands ward. ward to 78 in Blundellsands, Harington, Meols, Ravenmeols Females range from 78 in Church ward to and Sudell wards. 83 in Manor ward. Females range from 76 in Linacre and St Oswald wards to 84 in Ainsdale and Harrington wards.

IMD domains Health: 6 LSOAs in 0-10% most deprived Health: 52 LSOAs in 0-10% most 2007 ONS deprived Income: 1LSOA in 0-10% most deprived Income: 27 LSOAs in 0-10% Employment: 7 LSOAs in 0-10% most most deprived deprived Employment: 48 LSOAs in 0-10% most deprived

Educational achievement – GCSEs GCSEs 5+ A*-C: 80.9% [431] GCSEs 5+ A*-C: 75.5% [2373] 2010 SMBC 5+ A*-C, Maths and English GCSE Maths: 68.7% [366] GCSE Maths: 60.4% [1898] GCSE English: 76.7% [409] GCSE English: 68.0% [2138] (Count = 533) (Count = 3145)

16-18 NEET 71 (5% of cohort - 1,382) 593 (7% of cohort – 8,828) 2011 SMBC

Claimant count 5,445 (17% of Sefton total) 31,895 2011 NOMIS 18% of WAP 2001 Census

JC+ Vacancies 65 (8.4% of Sefton total) 772 2011 NOMIS

Number of business 1,501 (17% of Sefton total) 8,798 2008 ABI

Business density 31.2 (per 1,000 population) 31.1 (per 1,000 population) 2008 ABI

Number of employees 12,628 (14% of Sefton total) 90,766 2008 ABI

Employees by broad sector Agriculture:22 Agriculture:95 2008 ABI Manufacturing:416 Manufacutring:5,284 Public sector, health and education: Public sector, health and 4,797 education: 35,754 Other services:6,417 Other services:49,633

KIB employees 556 (4.4% of all employees) 7,366 (8.1% of all employees) 2008 ABI

J-11

Formby Area

This Area contains the wards of Harington and Ravenmeols. Historically the area was a part of Lancashire but it now forms part of the Liverpool City Region. Largely a residential area, it is generally considered to be one of Liverpool's most affluent suburbs. The area becomes a tourist hot spot during the summer months, with day trippers attracted to its beaches, sand dunes, and wildlife. The area is also home to RAF Woodvale, a small RAF station on the outskirts of the town. There are two railway stations, the first being Formby railway station and the second less than a mile north, railway station. The Formby Bypass (A565) cuts alongside the town of Formby and is the major Liverpool to Southport route.

Key statistics Performance of Formby Area Sefton average Date (latest Source available)

Population 24,994 9% of Sefton population 2001 Census

Working Age Population 15,221 9% of Sefton WAP population 2001 Census

Index of Deprivation 0% of LSOAs in 0-10% most 18.0% LSOAs in 0-10% most 2007 ONS deprived [0] deprived [189]

Life expectancy Males life expectancy is 78 in Males range from 67 in Linacre 2001 ONS both wards. ward to 78 in Blundellsands, Harington, Meols, Ravenmeols Females range from 83 in and Sudell wards. Ravenmeols ward to 84 in Harington ward. Females range from 76 in Linacre and St Oswald wards to 84 in Ainsdale and Harrington wards.

IMD domains Health: 0 LSOAs in 0-10% most Health: 52 LSOAs in 0-10% most 2007 ONS deprived deprived Income: 0 LSOA in 0-10% most Income: 27 LSOAs in 0-10% deprived most deprived Employment:0 LSOAs in 0-10% Employment: 48 LSOAs in 0-10% most deprived most deprived

Educational achievement – GCSEs 5+ GCSEs 5+ A*-C: 83.0% [191] GCSEs 5+ A*-C: 75.5% [2373] 2010 SMBC A*-C, Maths and English GCSE Maths: 77.8% [179] GCSE Maths: 60.4% [1898] GCSE English: 87.4% [201] GCSE English: 68.0% [2138] (Count = 230) (Count = 3145)

16-18 NEET 26 (4% of cohort - 681) 593 (7% of cohort – 8,828) 2011 SMBC

Claimant count 1,195 (3.8% of Sefton total) 31,895 2011 NOMIS 8% of WAP 2001 Census

JC+ Vacancies 22 (2.9% of Sefton total) 772 2011 NOMIS

Number of business 846 (10% of Sefton total) 8,798 2008 ABI

Business density 34.0 (per 1,000 population) 31.1 (per 1,000 population) 2008 ABI

Number of employees 5,021 (6% of Sefton total) 90,766 2008 ABI

Employees by broad sector Agriculture:18 Agriculture:95 2008 ABI Manufacturing: 211 Manufacutring:5,284 Public sector, health and Public sector, health and education: 1,477 education: 35,754 Other services:3,395 Other services:49,633

KIB employees 285 (5.7% of all employees) 7,366 (8.1% of all employees) 2008 ABI

J-12

Linacre and Derby Area

This Area Committee contains the wards of Linacre and Derby. Linacre and Derby wards make up the town of Bootle. Bootle, along with Southport, is one of the two main administrative headquarters for the Metropolitan Borough of Sefton. The area is undergoing massive regeneration with many old houses being demolished to make way for new housing projects. There are two railway stations served by frequent electric services from Liverpool to Southport. These are Oriel Road and New Strand.

Key statistics Performance of Linacre and Sefton average Date (latest Source Derby Area available)

Population 25,468 9% of Sefton population 2001 Census

Working Age Population 15,781 9% of Sefton WAP population 2001 Census

Index of Deprivation 82% of LSOAs in 0-10% most 18.0% LSOAs in 0-10% most 2007 ONS deprived [14/17] deprived [189]

Life expectancy Males range from 67 in Linacre Males range from 67 in Linacre 2001 ONS ward to 72 in Derby ward. ward to 78 in Blundellsands, Harington, Meols, Ravenmeols Females range from 76 in and Sudell wards. Linacre ward to 77 in Derby ward. Females range from 76 in Linacre and St Oswald wards to 84 in Ainsdale and Harrington wards.

IMD domains Health: 15 LSOAs in 0-10% most Health: 52 LSOAs in 0-10% most 2007 ONS deprived deprived Income: 13 LSOA in 0-10% most Income: 27 LSOAs in 0-10% deprived most deprived Employment:14 LSOAs in 0-10% Employment: 48 LSOAs in 0-10% most deprived most deprived

Educational achievement – GCSEs 5+ GCSEs 5+ A*-C: 72.5% [229] GCSEs 5+ A*-C: 75.5% [2373] 2010 SMBC A*-C, Maths and English GCSE Maths: 43.0% [136] GCSE Maths: 60.4% [1898] GCSE English: 49.7% [157] GCSE English: 68.0% [2138] (Count = 316) (Count = 3145)

16-18 NEET 106 (13% of cohort - 848) 593 (7% of cohort – 8,828) 2011 SMBC

Claimant count 5,490 (17.2% of Sefton total) 31,895 2011 NOMIS 35% of WAP 2001 Census

JC+ Vacancies 121 (15.7% of Sefton total) 772 2011 NOMIS

Number of business 917 (10% of Sefton total) 8,798 2008 ABI

Business density 36.0 (per 1,000 population) 31.1 (per 1,000 population) 2008 ABI

Number of employees 18,121 (20% of Sefton total) 90,766 2008 ABI

Employees by broad sector Agriculture:9 Agriculture:95 2008 ABI Manufacturing:1,267 Manufacutring:5,284 Public sector, health and Public sector, health and education: 11,024 education: 35,754 Other services:5,827 Other services:49,633

KIB employees 393 (2.2% of all employees) 7,366 (8.1% of all employees) 2008 ABI

J-13

Litherland and Ford Area

This Area Committee contains the wards of Litherland and Ford. The area is served by Seaforth and Litherland railway station on the Hunts Cross to Southport line of the Merseyrail network. The main road is the A5036 road, which connects to Switch Island and the A565 road at Seaforth Dock.

Key statistics Performance of Litherland and Sefton average Date (latest Source Ford Area available)

Population 24,914 9% of Sefton population 2001 Census

Working Age Population 15,211 9% of Sefton WAP population 2001 Census

Index of Deprivation 59% of LSOAs in 0-10% most 18.0% LSOAs in 0-10% most 2007 ONS deprived [10/17] deprived [189]

Life expectancy Males range from 73 in Litherland Males range from 67 in Linacre 2001 ONS ward to 74 in Ford ward. ward to 78 in Blundellsands, Harington, Meols, Ravenmeols Females range from 79 in and Sudell wards. Litherland ward to 81 in Ford ward. Females range from 76 in Linacre and St Oswald wards to 84 in Ainsdale and Harrington wards.

IMD domains Health: 11 LSOAs in 0-10% most Health: 52 LSOAs in 0-10% most 2007 ONS deprived deprived Income: 8 LSOA in 0-10% most Income: 27 LSOAs in 0-10% deprived most deprived Employment:11 LSOAs in 0-10% Employment: 48 LSOAs in 0-10% most deprived most deprived

Educational achievement – GCSEs GCSEs 5+ A*-C: 61.4% [202] GCSEs 5+ A*-C: 75.5% [2373] 2010 SMBC 5+ A*-C, Maths and English GCSE Maths: 44.4% [146] GCSE Maths: 60.4% [1898] GCSE English: 57.1% [188] GCSE English: 68.0% [2138] (Count = 329) (Count = 3145)

16-18 NEET 81 (10% of cohort – 823) 593 (7% of cohort – 8,828) 2011 SMBC

Claimant count 3,700 (11.6% of Sefton total) 31,895 2011 NOMIS 24% of WAP 2001 Census

JC+ Vacancies 30 (3.9% of Sefton total) 772 2011 NOMIS

Number of business 396 (4.5% of Sefton total) 8,798 2008 ABI

Business density 15.9 (per 1,000 population) 31.1 (per 1,000 population) 2008 ABI

Number of employees 3,646 (4% of Sefton total) 90,766 2008 ABI

Employees by broad sector Agriculture: 0 Agriculture:95 2008 ABI Manufacturing:402 Manufacutring:5,284 Public sector, health and Public sector, health and education: 1,718 education: 35,754 Other services:1,560 Other services:49,633

KIB employees 67 (1.8% of all employees) 7,366 (8.1% of all employees) 2008 ABI

J-14

Sefton East Parishes Area This Area Committee contains the wards of Molyneux, Park and Sudell. The geography includes the village of Sefton. Maghull is the main urban area and is located just 10 miles north-east of Liverpool city centre.

The M57, M58, A59, and A5036 meet at a complex junction called Switch Island, between Aintree and Maghull.

Key statistics Performance of Sefton East Sefton average Date (latest Source Area available)

Population 41,820 15% of Sefton population 2001 Census

Working Age Population 26,168 15% of Sefton WAP population 2001 Census

Index of Deprivation 0% of LSOAs in 0-10% most 18.0% LSOAs in 0-10% most 2007 ONS deprived [0/28] deprived [189]

Life expectancy Males range from 77 in Molyneux Males range from 67 in Linacre 2001 ONS and Park wards to 78 in Sudell ward to 78 in Blundellsands, ward. Harington, Meols, Ravenmeols and Sudell wards. Females range from 81 in Sudell ward to 83 in Molyneux ward. Females range from 76 in Linacre and St Oswald wards to 84 in Ainsdale and Harrington wards.

IMD domains Health: 1 LSOAs in 0-10% most Health: 52 LSOAs in 0-10% most 2007 ONS deprived deprived Income: 0 LSOA in 0-10% most Income: 27 LSOAs in 0-10% deprived most deprived Employment:1 LSOAs in 0-10% Employment: 48 LSOAs in 0-10% most deprived most deprived

Educational achievement – GCSEs GCSEs 5+ A*-C: 75.6% [354] GCSEs 5+ A*-C: 75.5% [2373] 2010 SMBC 5+ A*-C, Maths and English GCSE Maths: 67.5% [316] GCSE Maths: 60.4% [1898] GCSE English: 72.6% [340] GCSE English: 68.0% [2138] (Count = 468) (Count = 3145)

16-18 NEET 29 (3% of cohort - 1,037) 593 (7% of cohort – 8,828) 2011 SMBC

Claimant count 3,580 (11.2% of Sefton total) 31,895 2011 NOMIS 14% of WAP 2001 Census

JC+ Vacancies 223 (28.9% of Sefton total) 772 2011 NOMIS

Number of business 998 (11% of Sefton total) 8,798 2008 ABI

Business density 23.9 (per 1,000 population) 31.1 (per 1,000 population) 2008 ABI

Number of employees 9,541 (11% of Sefton total) 90,766 2008 ABI

Employees by broad sector Agriculture36 Agriculture:95 2008 ABI Manufacturing: 337 Manufacutring:5,284 Public sector, health and Public sector, health and education: 4,422 education: 35,754 Other services:5,869 Other services:49,633

KIB employees 392 (4.1% of all employees) 7,366 (8.1% of all employees) 2008 ABI

J-15

Southport Area This Area Committee contains the wards of Ainsdale, Birkdale, Cambridge, Dukes, Kew, Meols and Norwood. The geography includes the ‘classic resort’ of Southport, an urban area which was home to 91,400 residents according to the 2001 Census. The town is also part of England's Golf Coast, and located a similar distance from Liverpool and Preston City Centres. The area includes Ainsdale Sand Dunes, which is a National Nature Reserve and is a designated Ramsar site (i.e. the Convention on Wetlands of International Importance). The area is served by A roads (but not a motorway), rail links to cities such as Manchester, Preston and Liverpool, and two colleges (King George V and Southport Colleges).

Key statistics Performance of Southport Area Sefton average Date (latest Source available)

Population 90,361 32% of Sefton population 2001 Census

Working Age Population 53,909 31% of Sefton WAP population 2001 Census

Index of Deprivation 2% of LSOAs in 0-10% most 18.0% LSOAs in 0-10% most 2007 ONS deprived [1/60] deprived [189]

Life expectancy Males range from 72 in Males range from 67 in Linacre 2001 ONS Cambridge ward to 78 in Meols ward to 78 in Blundellsands, ward. Harington, Meols, Ravenmeols and Sudell wards. Females range from 77 in Kew ward to 84 in Ainsdale ward. Females range from 76 in Linacre and St Oswald wards to 84 in Ainsdale and Harrington wards.

IMD domains Health: 9 LSOAs in 0-10% most Health: 52 LSOAs in 0-10% most 2007 ONS deprived deprived Income: 1 LSOA in 0-10% most Income: 27 LSOAs in 0-10% deprived most deprived Employment:5 LSOAs in 0-10% Employment: 48 LSOAs in 0-10% most deprived most deprived

Educational achievement – GCSEs GCSEs 5+ A*-C: 79.0% [741] GCSEs 5+ A*-C: 75.5% [2373] 2010 SMBC 5+ A*-C, Maths and English GCSE Maths: 63.0% [591] GCSE Maths: 60.4% [1898] GCSE English: 72.3% [678] GCSE English: 68.0% [2138] (Count = 938) (Count = 3145)

16-18 NEET 137 (6% of cohort – 2,289) 593 (7% of cohort – 8,828) 2011 SMBC

Claimant count 8,505 (26.7% of Sefton total) 31,895 2011 NOMIS 16% of WAP 2001 Census

JC+ Vacancies 266 (34.5% of Sefton total) 772 2011 NOMIS

Number of business 3,570 (41% of Sefton total) 8,798 2008 ABI

Business density 39.5 (per 1,000 population) 31.1 (per 1,000 population) 2008 ABI

Number of employees 31,005 (34% of Sefton total) 90,766 2008 ABI

Employees by broad sector Agriculture:9 Agriculture:95 2008 ABI Manufacturing:1,531 Manufacutring:5,284 Public sector, health and Public sector, health and education: 9,748 education: 35,754 Other services:19,726 Other services:49,633

KIB employees 2,096 (6.8% of all employees) 7,366 (8.1% of all employees) 2008 ABI

J-16

St Oswald and Netherton & Orrell Area This Area Committee contains the wards of St Oswald and Netherton & Orrell.

The Leeds and Liverpool Canal flows through Netherton town.

The area is situated close to the major interchange, Switch Island, at the end of the M57 and M58 motorways.

Key statistics Performance of St Oswald and Sefton average Date (latest Source Netherton & Orrell Area available)

Population 27,255 10% of Sefton population 2001 Census

Working Age Population 16,129 % of Sefton WAP population 2001 Census

Index of Deprivation 32% of LSOAs in 0-10% most 18.0% LSOAs in 0-10% most 2007 ONS deprived [6/19] deprived [189]

Life expectancy Males range from 73 in St Males range from 67 in Linacre 2001 ONS Oswald ward to 74 in Netherton & ward to 78 in Blundellsands, Orrell ward. Harington, Meols, Ravenmeols and Sudell wards. Females range from 76 in St Oswald ward to 79 in Netherton & Females range from 76 in Linacre Orrell ward.. and St Oswald wards to 84 in Ainsdale and Harrington wards.

IMD domains Health: 10 LSOAs in 0-10% most Health: 52 LSOAs in 0-10% most 2007 ONS deprived deprived Income: 5 LSOA in 0-10% most Income: 27 LSOAs in 0-10% deprived most deprived Employment:10 LSOAs in 0-10% Employment: 48 LSOAs in 0-10% most deprived most deprived

Educational achievement – GCSEs GCSEs 5+ A*-C: 68.0% [225] GCSEs 5+ A*-C: 75.5% [2373] 2010 SMBC 5+ A*-C, Maths and English GCSE Maths: 49.5% [164] GCSE Maths: 60.4% [1898] GCSE English: 49.8% [165] GCSE English: 68.0% [2138] (Count = 331) (Count = 3145)

16-18 NEET 77 (9% of cohort - 817) 593 (7% of cohort – 8,828) 2011 SMBC

Claimant count 3,905 (12.2% of Sefton total) 31,895 2011 NOMIS 24% of WAP 2001 Census

JC+ Vacancies 45 (5.8% of Sefton total) 772 2011 NOMIS

Number of business 570 (7% of Sefton total) 8,798 2008 ABI

Business density 20.9 (per 1,000 population) 31.1 (per 1,000 population) 2008 ABI

Number of employees 10,351 (11% of Sefton total) 90,766 2008 ABI

Employees by broad sector Agriculture: 0 Agriculture:95 2008 ABI Manufacturing:1,116 Manufacutring:5,284 Public sector, health and Public sector, health and education: 2,328 education: 35,754 Other services:6,748 Other services:49,633

KIB employees 3,573 (34.5% of all employees) 7,366 (8.1% of all employees) 2008 ABI

J-17

J-18