INTRODUCTION The Themepark Industry is seen by many as a special, different world. And the fig- ures show that the Themepark Industry is also running well. With 4.7 million visits for the Efteling (Looopings, 2017), 5.5 mil- lion visits to Europapark (Pretparkbeest, 2016) and no less than 9 million visits to Universal Studios Florida (Pretparkbeest, 2016). An interesting market, with pretty high marks, but how will this extract from DreamIsland?
Then there are the external analysis in- cluding market analysis, environmental analysis, the population analysis and a benchmark of future theme parks and extensions. From these analyses is then a feasibility analysis. To understand the types of attractions and the capacity of the attractions that offers DreamIsland, there is a capacity analysis. And finally there will be a conclusion and an opinion is present- ed.
The team wishes you happy reading!
Best regards, The Research Team DREAMISLAND FEASIBILITY STUDY PAGE 3
T O CONT NT D CRI TION O I N NT Page 4 C O N T R Page 5 INT RN N I Page 6 T RN N I Page 14 C CIT N I I Page 24 D I ION RIC Page 30 CONC U ION D IC Page 37 I T O OURC Page 38 DREAMISLAND FEASIBILITY STUDY PAGE 4
T R CONC TIN D CRI TION O I N NT ROU I N NT s a roup there must be chosen a recently announced new theme park and i e an ad ice to the in estors whether to in est or not in this park. irst, there must be build a benchmark of rele ant data. econd, there must be calculated the e pected number of isitors, spendin s, warranted and pro- ected in estment. t the end there must be a detailed site and concept re iew and a written ad ice for the in estors of the chosen park. This roup assi nment will count for of the total assi n- ment. DREAMISLAND FEASIBILITY STUDY PAGE 4 DREAMISLAND FEASIBILITY STUDY PAGE 5
T R CONC TIN DR I ND O CO , RU I D CRI TION O I N NT C O N T R ROU I N NT The theme park we ha e chosen is Dream Island, s a roup there must be chosen a recently which will be built in Na atinskaya oyma, oscow, announced new theme park and i e an ad ice to the Russia. It will be an indoor children s park, a place in estors whether to in est or not in this park. where kids and their parents can plun e into the irst, there must be build a benchmark of rele ant cartoon uni erse. This park will be hectares bi . data. econd, there must be calculated the e pected In the internal analysis there will be an e tended file number of isitors, spendin s, warranted and pro- with information about Dream Island. ected in estment. t the end there must be a detailed site and concept re iew and a written ad ice e chose for this park because it will be one of the for the in estors of the chosen park. This roup bi est theme parks of Russia. They will create a assi nment will count for of the total assi n- creati e and colourful theme park with themes based ment. on cartoons. lso, they offer more than ust bein a theme park, there are a lot of other acti ities like a yachtin school, karate school et cetera. The themin is also ery well elaborated. On the website they i e a lot of information about this themin , about the attractions and acti ities and a lot of key facts. e think that this will be a ery popular theme park, ust because they offer more than ust attractions. eople nowadays want e periences, where they can immerse in a fantasy world and for et the daily life for a while. DREAMISLAND FEASIBILITY STUDY PAGE 7
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DR I ND INT RN N I . eneral Information Dream Island ap
. hat kind of theme park is Dream Island? There will be different ones in this theme park. In the DreamIsland will be an Indoor Children s park, a place amusement park there will be arious attractions. where kids and their parents can plun e into the On the romenade there will be a concert hall , cartoon uni erse Dream Island, n.y. . seats and a -hall multiple includin an . ocation I -screen hall. On the top and bottom of the park DreamIsland is built in Na atinskaya oyma, oscow, there will be a andscape ark, a nature park which Russia. rom the remlin it is a ten minutes-dri e takes hectares. On the left of the park there will be away. The comple is within a walkin distance of a well-furnished -mile Ri erwalk runnin down the sport facilities as e end ark ockey stadium and oscow ri er shore. or the Dream Island isitors and the water sport comple Dream Island, n.y. . oscow tourists there will be build a -star hotel . ectare with rooms Dream Island, n.y. . The park will be hectares bi Dream Island, n.y. . . ays of tra ellin It is possible to tra el by car or the public transport. There will be build a new brid e connectin southern and eastern administri e districts of oscow Dream Island, n.y. . . arkin round and under round parkin spaces, with a total of Dream Island, n.y. . . Number of isitors and obs Dream Island is e pectin around million tourists and million isitors in a year. There will be offered around thousand obs Dream Island, n.y. . DREAMISLAND FEASIBILITY STUDY PAGE 7
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DR I ND INT RN N I . eneral Information Dream Island ap
. hat kind of theme park is Dream Island? There will be different ones in this theme park. In the DreamIsland will be an Indoor Children s park, a place amusement park there will be arious attractions. where kids and their parents can plun e into the On the romenade there will be a concert hall , cartoon uni erse Dream Island, n.y. . seats and a -hall multiple includin an . ocation I -screen hall. On the top and bottom of the park DreamIsland is built in Na atinskaya oyma, oscow, there will be a andscape ark, a nature park which Russia. rom the remlin it is a ten minutes-dri e takes hectares. On the left of the park there will be away. The comple is within a walkin distance of a well-furnished -mile Ri erwalk runnin down the sport facilities as e end ark ockey stadium and oscow ri er shore. or the Dream Island isitors and the water sport comple Dream Island, n.y. . oscow tourists there will be build a -star hotel . ectare with rooms Dream Island, n.y. . The park will be hectares bi Dream Island, n.y. . . ays of tra ellin It is possible to tra el by car or the public transport. There will be build a new brid e connectin southern and eastern administri e districts of oscow Dream Island, n.y. . . arkin round and under round parkin spaces, with a total of Dream Island, n.y. . . Number of isitors and obs Dream Island is e pectin around million tourists and million isitors in a year. There will be offered around thousand obs Dream Island, n.y. . DREAMISLAND FEASIBILITY STUDY PAGE 8
DR I ND INT RN N I . bout Dream Island In this theme park there will be ten recreated fairytale worlds of cartoon characters, arious amusement acti ities for isitors of all a es, includin unusual attractions and uni ue media-attractions. In the concert hall there will be holo raphic and interacti e shows. In the south of the theme park there will be a from the hi hest point of the attraction. ut that is not all of it, a fast spinnin ma i- achtin school for children of all a es and their cal Chain Carousel is also a ood chance to et some smurfin ly positi e emotions. parents Dream Island, n.y. . inally, in ar amel s ho el you can help the murfs to sa e them from this nasty wi ard. . Theme one murfs illa e This is a surprisin recreation of the real place hen you are walkin in murfs illa e, you ha e a chance to meet okey, runnin where apa murf and his family li es in their with a bo full of surprises. a y murf is probably sleepin in a flower arden. In the deli htful mushrooms. It is possible to walk throu h middle of the illa e it is possible that children can meet apa murf and murfette. the paths, look into their cute houses and see how If you became hun ry of all these e citements, you can ha e a delicious waffle or these little blue friends work and li e. ut that s not some delicious ice cream in the murfs Caf . nd it is possible to et your own little all, the closest human dwellin li es also nearby the murf in the murf s tore Dream Island, n.y. . murfs illa e, namely ar amel and his icious cat rael.
ou can wander throu h this fantasy land by encoun- terin the iant Ride, which takes isitors to the air in sweet cabins. If the isitor wants some more ad en- ture, they can ha e a fly on the a ic torks, which are oin up and down. If you want to see more details about these little blue friends, you can e plore this in the Risin on the ids heel, lookin around DREAMISLAND FEASIBILITY STUDY PAGE 8 DREAMISLAND FEASIBILITY STUDY PAGE 9
DR I ND INT RN N I . bout Dream Island . Theme one Teena e utant Nin a Turtles . Theme one otel Transyl ania In this theme park there will be ten recreated fairytale worlds of cartoon characters, arious amusement eet eonardo, ichelan elo, Raphael and Donatello in New ork, ampire Dracula, his dau hter a is, urray the ummy, ranken- acti ities for isitors of all a es, includin unusual the home of the Teena e utant Nin a Turtles nterin this land, you stein, In isible riffin, and ayne the erewolf are welcomin all attractions and uni ue media-attractions. In the can isit the Drop Tower Ride, which towers o er the skyscrapers. Try the isitors to their otel. If you enter this hotel, you will ha e an concert hall there will be holo raphic and interacti e to escape from one of the main illains- the raan and take part in a effect of ision filled with panoramic beauty and landscapes, which shows. In the south of the theme park there will be a breath-takin e perience. or real darede ils there is the iant win i e you the sensation that you are a part of the animated mo ie. from the hi hest point of the attraction. ut that is not all of it, a fast spinnin ma i- achtin school for children of all a es and their called a ter tockman s ammer of Doom. e has started construc- ou can also meet lobby and uasimodo, scary but funny creatures, cal Chain Carousel is also a ood chance to et some smurfin ly positi e emotions. parents Dream Island, n.y. . tion of a new Doomsday de ice ri ht in the centre of a city block, who are walkin around the rand obby of the hotel. If you are a inally, in ar amel s ho el you can help the murfs to sa e them from this nasty and now a four-le ed pendulum of doom towers o er the street to ood listener, you can hear the popular roup Drac ac. wi ard. . Theme one murfs illa e sendin uests on a skyline ride. ut there will be more perience a The main attraction is the ama in ride around the loomy hotel, This is a surprisin recreation of the real place reat ride in the aunch Coaster, which flies throu h the darkness, enterin se eral rooms with fri htenin actions. atch out, it is hen you are walkin in murfs illa e, you ha e a chance to meet okey, runnin where apa murf and his family li es in their introducin uests to the thrillin ad enture. If you want to become a possible to become a monster fter this ride you can isit the otel with a bo full of surprises. a y murf is probably sleepin in a flower arden. In the deli htful mushrooms. It is possible to walk throu h Teena e utant Nin a yourself, you can isit the famous nin utsu Transyl ania shop where you can find ma ical merchandise Dream middle of the illa e it is possible that children can meet apa murf and murfette. the paths, look into their cute houses and see how school. Island, n.y. . If you became hun ry of all these e citements, you can ha e a delicious waffle or these little blue friends work and li e. ut that s not some delicious ice cream in the murfs Caf . nd it is possible to et your own little all, the closest human dwellin li es also nearby the hop for some cool sou enirs and apparel you can isit the oot Clan murf in the murf s tore Dream Island, n.y. . murfs illa e, namely ar amel and his icious cat umpin and for some delicious pi a slices you can isit ntonio s rael. i eria. If you want to i e a birthday party, that is possible on the third floor, so you can eat pi a with all your friends Dream Island, ou can wander throu h this fantasy land by encoun- n.y. terin the iant Ride, which takes isitors to the air in sweet cabins. If the isitor wants some more ad en- ture, they can ha e a fly on the a ic torks, which are oin up and down. If you want to see more details about these little blue friends, you can e plore this in the Risin on the ids heel, lookin around DREAMISLAND FEASIBILITY STUDY PAGE 10
DR I ND INT RN N I . Theme one ost orld of dinosaurs
world of ow li s un les, wild animals, an en iron- ment teamin with flowers, plants and where colourful bird sit within the folia e. Trees row thou h the ruins of ancient temples and uest can enter one of them throu h the ma ic portal and et a chance to soar abo e the dinosaurs world in a uni ue attraction. If you are hun ry you can isit two cafes and if you want some incredible merchandise you can isit the retail store Dream Island, n.y. .
. Theme one now ueen s Castle elcome to this winter wonderland of now ueen, which has the main landmark ice castle meters hi h. ou can isit the traditional fair with the carousal, which is in front of the castle. uests will enter the castle and walk throu h the interacti e fairy-tale library and then will et into the stunnin throne room, a rand salon of now ueen. In the restaurant of the castle uests can ha e a truly royal meal and in the shop, you can buy some ifts Dream Island, n.y. . DREAMISLAND FEASIBILITY STUDY PAGE 10 DREAMISLAND FEASIBILITY STUDY PAGE 11
DR I ND INT RN N I . Theme one ost orld of dinosaurs . Theme one Racin Cars land . Theme one airy-tale illa e
world of ow li s un les, wild animals, an en iron- In this theme one children can learn to dri e racin cars like profes- airy-tale illa e is a place where famous characters li e, such as ment teamin with flowers, plants and where colourful sional dri ers and take a spin throu h the narrow cur es and slopes. ouy multfilm and apa Carlo. There will be workshops, holo raphic bird sit within the folia e. Trees row thou h the ruins of arents can spend their time lookin after the children by en oyin a shows and workbench, wooden toys, rubbed furniture and coo-coo ancient temples and uest can enter one of them delicious meal or drink in the caf . If you want to practice at home clock noises will di e you into the atmosphere of uratino s ad en- throu h the ma ic portal and et a chance to soar abo e you will find dri ers e uipment and sou enirs in the store, which is tures before the show at the puppet theatre Dream Island, n.y. . the dinosaurs world in a uni ue attraction. If you are nearby Dream Island, n.y. . hun ry you can isit two cafes and if you want some incredible merchandise you can isit the retail store Dream Island, n.y. .
. Theme one now ueen s Castle elcome to this winter wonderland of now ueen, . Theme one rincess Castle and . ouse of orror which has the main landmark ice castle meters hi h. ou can isit the traditional fair with the carousal, which ery irl has a chance to become a fa ourite princess in a ma ical or the real darede ils there is the house of horror. n old mansion is in front of the castle. uests will enter the castle and beauty salon and take a picture in the real carria e. There is a lot to with boarded windows, dark rooms with bats and webbed ceilin s. It walk throu h the interacti e fairy-tale library and then see, namely carousels, bri ht dance shows and delicious desserts is whispered that this is a real home for phantoms, where you try will et into the stunnin throne room, a rand salon of Dream Island, n.y. . yourself and pass the tests Dream Island, n.y. . now ueen. In the restaurant of the castle uests can ha e a truly royal meal and in the shop, you can buy some ifts Dream Island, n.y. . DREAMISLAND FEASIBILITY STUDY PAGE 12
DR I ND INT RN N I . ouse of apa Carlo
It looks like the owner is about to come back and pick up his tools a ain. In this puppet theatre the play is about to start ou will et into the fairytale of urati- no Dream Island, n.y. .
City walk
. tyle of the city walk Inside this theme park you will walk underneath -meter hei ht lass atriums and the interior is styled to look like world monuments. The city s uare is one football field lon . It has fi e different styles, like ondon, Rome, arcelona, e erly- ills, and oscow Dream Island, n.y.
. uildin s
In this area there will be festi als, spectacles, shows and forums. There are seats for the uests. In the mo ie comple there will be fifteen halls and ma or world premieres and festi als. or the hun ry uests there are in this park si restaurants with a summer terrace, ele en food courts, se enteen restaurants and thirteen cafes Dream Island, n.y. . DREAMISLAND FEASIBILITY STUDY PAGE 12 DREAMISLAND FEASIBILITY STUDY PAGE 13
DR I ND INT RN N I . ouse of apa Carlo andscape parks In this landscape park there are different ones for both children and It looks like the owner is about to come back and pick adults. There is the nature park, a sports one, a children s one, and up his tools a ain. In this puppet theatre the play is a family one Dream Island, n.y. . about to start ou will et into the fairytale of urati- no Dream Island, n.y. . . ports one In the sports one there are roller rinks and bikeways, four tennis
City walk courts, two football fields and ei ht olleyball and basketball courts Dream Island, n.y. . . tyle of the city walk Inside this theme park you will walk underneath . Children s one -meter hei ht lass atriums and the interior is This one is for the little ones, there are kid s play rounds and one of styled to look like world monuments. The city s uare the reatest ad enture parks in the capital Dream Island, n.y. . is one football field lon . It has fi e different styles, like ondon, Rome, arcelona, e erly- ills, and . amily one oscow Dream Island, n.y. In this one the family can rela and ha e more fun. There is a yo a hall, two dance floors, a , -seat amphitheatre and a dri e-in . uildin s theatre Dream Island, n.y. .
In this area there will be festi als, spectacles, shows and forums. There are seats for the uests. In the mo ie comple there will be fifteen halls and ma or world premieres and festi als. or the hun ry uests there are in this park si restaurants with a summer terrace, ele en food courts, se enteen restaurants and thirteen cafes Dream Island, n.y. . DREAMISLAND FEASIBILITY STUDY PAGE 14
R T N I T RN N I To find the matter of competiti e ri alry we need to ermany and China there s almost nothin . ha e understandin of the market in which Dream Island operatin . Therefore this research makes use of BUYER POWER orter s fi e forces model to find the stren th of com- Theme parks are findin ways to lower the price as petition in the industry for Dream Island, oscow. attendance increases, but it is not directly shown throu h admission prices. Theme parks are findin THREAT OF NEW ENTRANTS ways to lower costs by puttin packa es to ether to The Russian capital has lon been eyed as an sell to customers that include tra el and hotel accom- untapped old mine for mo ie-themed parks. fter modations, as well as a small reduction in admission announcements and delays in ol in se eral ma or costs. or e ample, alt Disney ad ertisements can players, Uni ersal could be the one to finally happen. mostly be putted out in the market to an e treme ikely to be indoor, it would be part of a lar er mall and lower cost than competitors. New entrants will ha e a entertainment comple . The park is aimed to open at hard time bein able to bundle packa es for custom- arsaw i hway, in the outh of oscow. ers to entice them to come to their park as opposed to Uni ersal first announced the oscow pro ect back in the establish parks within the industry. and no work underway. The openin is currently The Russian amusement theme park market is rela- scheduled in .The desi n for this pro ect was in ti ely small and new, which empowers the parks in a the ery ad anced sta es, but for now it mi ht ust be sort of monopoli ed ad anta e when compared to the delayed and will come to life later. This delay mi ht be e treme si e of the country. The parks are mostly able related to the current state of U -Russia relations. to compete to each other s tickets prices. s it stands, Uni ersal would be the second ma or indoor theme park, besides Dream Island, in oscow THREAT OF SUBSTITUTES and only the fourth proper theme park in Russia. There In many cities today the reconstruction of amusement seems to be a missin ap of theme parks in the entire parks is takin place, new indoor family entertainment of eastern urope, not only Russia, but e erywhere, centres are openin , and attractions with dern e uip- a akhstan, elarus, Ukraine, oland, the C ech ment are appearin . mon st other pro ects currently Republic and so on. If you draw a strai ht line between scheduled to open in Russia are n ry irds cti ity DREAMISLAND FEASIBILITY STUDY PAGE 14 DREAMISLAND FEASIBILITY STUDY PAGE 15
R T N I T RN N I To find the matter of competiti e ri alry we need to ermany and China there s almost nothin . e uipment are appearin . mon st other pro ects etc. hile many well-known forei n companies are ha e understandin of the market in which Dream currently scheduled to open in Russia are n ry irds acti e in the Russian market, the manufacture of Island operatin . Therefore this research makes use of BUYER POWER cti ity arks and id ania. amusement rides has also impro ed si nificantly orter s fi e forces model to find the stren th of com- Theme parks are findin ways to lower the price as within the country, and today almost all kinds of petition in the industry for Dream Island, oscow. attendance increases, but it is not directly shown SUPPLIER POWER entertainment e uipment are manufactured here. The throu h admission prices. Theme parks are findin There are currently about outdoor amusement annual R po, where all these no elties are THREAT OF NEW ENTRANTS ways to lower costs by puttin packa es to ether to parks in Russia today. ost of them around e hibited, facilitates a lot of business for both the The Russian capital has lon been eyed as an sell to customers that include tra el and hotel accom- ha e municipal, publicly-owned status, but o er the Russian and international suppliers. untapped old mine for mo ie-themed parks. fter modations, as well as a small reduction in admission last three years a lot ha e become an autonomous announcements and delays in ol in se eral ma or costs. or e ample, alt Disney ad ertisements can institution, that is they remain mainly munici- SIZE OF COMPETITORS players, Uni ersal could be the one to finally happen. mostly be putted out in the market to an e treme pal-owned, but can operate themsel es without any hen looked upon Russia in eneral, there s not a lot ikely to be indoor, it would be part of a lar er mall and lower cost than competitors. New entrants will ha e a direct input from the authorities. There are still only a to offer when it comes to hi hly sophisticated amuse- entertainment comple . The park is aimed to open at hard time bein able to bundle packa es for custom- few ery lar e amusement parks, but there are some ment parks and all are relati ely new. There are only arsaw i hway, in the outh of oscow. ers to entice them to come to their park as opposed to such as the park at the ll-Russian hibition Centre two Disney-alike parks in Russia, situated in ochi and Uni ersal first announced the oscow pro ect back in the establish parks within the industry. Ts and orky ark in oscow, Ri iera ark in t. etersbur . and no work underway. The openin is currently The Russian amusement theme park market is rela- ochi and t etersbur s Di o-Island. amily enter- scheduled in .The desi n for this pro ect was in ti ely small and new, which empowers the parks in a tainment centres Cs are ery acti ely de elopin . ochi ark is the first theme park in the country and the ery ad anced sta es, but for now it mi ht ust be sort of monopoli ed ad anta e when compared to the one of the most powerful new ma nets that attract delayed and will come to life later. This delay mi ht be e treme si e of the country. The parks are mostly able ach year se eral new lar e indoor facilities open. The tourists to ochi from all o er Russia and from abroad. related to the current state of U -Russia relations. to compete to each other s tickets prices. most famous amon them are the appylon chain in or two years in a row, he has confirmed the title of s it stands, Uni ersal would be the second ma or t etersbur , rasnodar, ochi, ur ut and two out- the first and the best in the country and the CI indoor theme park, besides Dream Island, in oscow THREAT OF SUBSTITUTES lets in oscow. Other lar e pri ate operations that open-air entertainment park with more than a million and only the fourth proper theme park in Russia. There In many cities today the reconstruction of amusement work ery well include Cosmic and un City. In the isitors per year, and in entered the top of the seems to be a missin ap of theme parks in the entire parks is takin place, new indoor family entertainment s the amusement parks were in ruins, mainly best parks in urope. of eastern urope, not only Russia, but e erywhere, centres are openin , and attractions with dern e uip- because they had no owner , and weren t seen as a akhstan, elarus, Ukraine, oland, the C ech ment are appearin . mon st other pro ects currently belon in to anyone. Now they can de elop autono- On the area of hectares in ochi ark there are Republic and so on. If you draw a strai ht line between scheduled to open in Russia are n ry irds cti ity mously there ha e been a lot of new rides purchased, new modern attractions and the hotel-castle o atyr. DREAMISLAND FEASIBILITY STUDY PAGE 16
In the theme park there is a lot of entertainment for world s top ten. In addition to more e treme rides, isitors of any a e. isit the presentation in the dol- families can find electric car racin , a erris wheel, phin arena, see the show, and pass the uest or arious merry- o-rounds, and a lar e play round master-class interestin for all uests. or the small- with a soft round-co erin . Di o-Ostro is a child s est in the park there is a corner with rockin attrac- dream with an island of wonders full of entertain- tions. The park also has children s and family attrac- ment e ery day. tions, where you can ride alone or with parents. urthermore the rope park pace un le, a water The amusement park also offers a choice of restau- de elopment site in the co illa e, scientific shows rants, cafes, shoppin and leisure areas. On special and an outdoor ame laboratory. nd teena ers and occasions the park holds festi als such as Okroshka adults are waitin for uni ue e treme attractions. cold soup Day, a street art festi al, and a sau- sa e-eatin championship. ike the best world analo ues, ochi ark implements a con enient concept for isitors to a sin le entrance Ticket prices ary from to rubles per ride, but ticket. whole day of stay in the park, an unlimited there is a better deal for those who plan to isit as number of rides on attractions, master classes, play- many attractions as they can in one day rubles rounds, a dolphins and a ariety of shows. The for adults and rubles for children. The brace- uests recei e all of this for the cost of one ticket. let-ticket is alid for one day and i es you the oppor- The city amusement park Di o-Ostro Island of tunity to isit almost all the attractions. onders is located on resto sky Island of etro- radsky District, close to the ulf of inland coastline. urthermore oscow offers a semi indoor war The park is well e uipped and creates a uni ue world museum theme park called atriot ark, which is a for adults and children. sort of military Disneyland an hour s dri e from oscow in the town of ubinka, where there is fun for Di o-Ostro is comparable to leadin uropean and the whole warmon erin family. Russian resident merican amusement parks in terms of technical ladimir utin officially opened the theme park to e uipment. The park s main attractions are in the reat fanfare in , with appearances by a military DREAMISLAND FEASIBILITY STUDY PAGE 16 DREAMISLAND FEASIBILITY STUDY PAGE 17
N IRON NT N I T RN N I In the theme park there is a lot of entertainment for world s top ten. In addition to more e treme rides, choir and robot-dancin pecial orces unit. e called or a better understandin of, and to analysis and isitors of any a e. isit the presentation in the dol- families can find electric car racin , a erris wheel, the new attraction an important element in our monitor the macro-en ironmental factors that ha e phin arena, see the show, and pass the uest or arious merry- o-rounds, and a lar e play round system of military-patriotic work with youn people. an impact on Dream Island the T analysis is used master-class interestin for all uests. or the small- with a soft round-co erin . Di o-Ostro is a child s to create a framework that ser es as a tool for the est in the park there is a corner with rockin attrac- dream with an island of wonders full of entertain- INDU TR RO T R T e ternal marketin en ironment. tions. The park also has children s and family attrac- ment e ery day. ince , lobal theme park spendin rowth has tions, where you can ride alone or with parents. rown faster than nominal lobal ross domestic Russia is the bi est country of the world in terms of urthermore the rope park pace un le, a water The amusement park also offers a choice of restau- product D rowth, a trend that is e pected to con- its area but it is at the th position in terms of its pop- de elopment site in the co illa e, scientific shows rants, cafes, shoppin and leisure areas. On special tinue throu h the forecast period. Consumers are ulation. Russia has suffered the economic recession and an outdoor ame laboratory. nd teena ers and occasions the park holds festi als such as Okroshka reallocatin their entertainment spendin from the badly and now it has reco ered its economic stability adults are waitin for uni ue e treme attractions. cold soup Day, a street art festi al, and a sau- purchase of content to the access and e perience of but with the stimulus packa es and the e port rowth sa e-eatin championship. content, a trend that benefits theme parks, which of the o ernment, it has reco ered its economic situ- ike the best world analo ues, ochi ark implements implies a faster rowth than consumer spendin on ation in and . etroleum, iron and steel are a con enient concept for isitors to a sin le entrance Ticket prices ary from to rubles per ride, but other entertainment. the main industries and it e ports most of its products ticket. whole day of stay in the park, an unlimited there is a better deal for those who plan to isit as to other countries of the world. number of rides on attractions, master classes, play- many attractions as they can in one day rubles rounds, a dolphins and a ariety of shows. The for adults and rubles for children. The brace- O ITIC uests recei e all of this for the cost of one ticket. let-ticket is alid for one day and i es you the oppor- Russia faced bad political and economic turmoil after The city amusement park Di o-Ostro Island of tunity to isit almost all the attractions. bein defeated in f hanistan and the economy was onders is located on resto sky Island of etro- shattered. It had to work hard to attain the financial radsky District, close to the ulf of inland coastline. urthermore oscow offers a semi indoor war stability and its political o ernment had to make The park is well e uipped and creates a uni ue world museum theme park called atriot ark, which is a some tou h decisions to retain its political stability. for adults and children. sort of military Disneyland an hour s dri e from The present o ernment is stable and they ha e polit- oscow in the town of ubinka, where there is fun for ical system accordin to their con ention and situa- Di o-Ostro is comparable to leadin uropean and the whole warmon erin family. Russian resident tion. Russia is now a federation but there is still merican amusement parks in terms of technical ladimir utin officially opened the theme park to in ol ement in main o ernment and local o ern- e uipment. The park s main attractions are in the reat fanfare in , with appearances by a military ments. uman Ri hts atch reports that citi ens do DREAMISLAND FEASIBILITY STUDY PAGE 18
not ha e freedom but their udicial system is stron . stron ucintel, . This country has maintained its open forei n relation- ship strate y and they ha e relationships with Russia has bi resources of natural oil and as and it is countries and embassies. This country has main- at the th position in terms of its D . It has the tained its nuclear strate y and it has played important bi est a ricultural area and it rows more crops, and role in preser in peace and safety across the world most of it is e ported to urope and sia. The economy U ssays, . of the country is not compared with other uropean countries as its economy depends on the price of the Corruption perception Inde shows their report that natural oil in the lobal markets. The o ernment has there is hi h rate of corruption in the country and to make the con entional bud et to cope with the there is not political freedom in the country. r. utin prices of the natural oil in the market. The o ernment had been the president of the country for lon time has maintained its effecti e ta system and the mone- and after that he became rime inister of the coun- tary policy U ssays, . try. This country did not en oy ood relationships with its nei hbours ucintel, . OCI fter the economic recession in , the society con- ECONOMY erted from democratic structure of aristocratic Russia is ainin economic stren th in the re ion and structure and it created difference between rich and it is e pected that it will reach to . trillion by . poor. The capitalist system creates the mindset, which The corruption lea es bad impact on the economy of waste the money in buyin e pensi e cars, outfits and the country. In estors show their concerns on makin other necessities of life and this was done in Russia. in estment in the country. The spread of the bi They did not ha e plan for family system and rate of crimes includin robbery and murder affects its econ- birth was decreased considerably while the death rate omy and it reflects the risk of the internal security of was increased due to increasin in I and alcohol the country. It has skilled and solid workforce, which poisonin . The social acti ities and the entertainment are adept in their rele ant works. It has sufficient were de eloped and it impro es the li in standard of resources, which contribute in makin the economy the people. They lo e music, ballet dance with com- DREAMISLAND FEASIBILITY STUDY PAGE 18 DREAMISLAND FEASIBILITY STUDY PAGE 19
not ha e freedom but their udicial system is stron . stron ucintel, . posers, artists and philosophers and literature is ENVIRONMENT This country has maintained its open forei n relation- common in Russian society U ssays, . The o ernment has de eloped the effecti e security ship strate y and they ha e relationships with Russia has bi resources of natural oil and as and it is Income ine uality between the poor and middle class system to reduce the pollution and controls the countries and embassies. This country has main- at the th position in terms of its D . It has the is ery wide. The difference between richest man-made en ironmental disasters. The o ernment tained its nuclear strate y and it has played important bi est a ricultural area and it rows more crops, and people and poorest people in oscow was o er has made the basic policies to control the en iron- role in preser in peace and safety across the world most of it is e ported to urope and sia. The economy times in but this difference was . times in ment and implemented the decisions pertainin to U ssays, . of the country is not compared with other uropean . The o ernment introduced the anti-crisis mea- en ironment safety consistently. It has contributed in countries as its economy depends on the price of the sures but it did not ha e cuts in social spendin the effecti e system for the safety and pre ention of Corruption perception Inde shows their report that natural oil in the lobal markets. The o ernment has instead of se ere economic crisis in Datamoni- ecolo ical system in Russia Datamonitor, . there is hi h rate of corruption in the country and to make the con entional bud et to cope with the tor, . there is not political freedom in the country. r. utin prices of the natural oil in the market. The o ernment The current o ernment has taken the steps to make had been the president of the country for lon time has maintained its effecti e ta system and the mone- TECHNOLOGY the le islation to ensure safety and security of the and after that he became rime inister of the coun- tary policy U ssays, . Russia is the leadin country in space science and en ironment. It has controlled the carbon emission try. This country did not en oy ood relationships with technolo y and it sent first man in space. Russia has throu h its industries, as it has ood infrastructure of its nei hbours ucintel, . OCI paid more attention on ad anced technolo y like Ros- iron and steel industry and it has made considerable fter the economic recession in , the society con- nano and Nanotechnolo y. It has made de elopments pro ress in these industries. eople are well educated ECONOMY erted from democratic structure of aristocratic in different fields like IT technolo y and also made and they ha e the awareness about the protection the Russia is ainin economic stren th in the re ion and structure and it created difference between rich and si nificant impro ement in their li in standard Ra- en ironment. The o ernment has adhered the policy it is e pected that it will reach to . trillion by . poor. The capitalist system creates the mindset, which fath e um, . of protection of en ironment. It also controls the noise The corruption lea es bad impact on the economy of waste the money in buyin e pensi e cars, outfits and pollution and water pollution in spite of their oil and the country. In estors show their concerns on makin other necessities of life and this was done in Russia. Russia has made ood pro ress and si nificant contri- as resources in the country. in estment in the country. The spread of the bi They did not ha e plan for family system and rate of bution in fields like Chemistry, athematics, earth crimes includin robbery and murder affects its econ- birth was decreased considerably while the death rate science, and aerospace en ineer and they ha e de el- LEGAL omy and it reflects the risk of the internal security of was increased due to increasin in I and alcohol oped the technolo y of the country. They also contrib- The udicial system of the country is stron and people the country. It has skilled and solid workforce, which poisonin . The social acti ities and the entertainment uted in military materials and weapons and it has can contact with court with reat confidence in case of are adept in their rele ant works. It has sufficient were de eloped and it impro es the li in standard of reat role in the world to maintain peace and security any mishap or crime. The current o ernment has resources, which contribute in makin the economy the people. They lo e music, ballet dance with com- U ssays, . introduced new le al reforms in the country and they DREAMISLAND FEASIBILITY STUDY PAGE 20
can brin impro ement in the udicial system of the country. This country has introduced arious le al assistance pro rams with many countries to sol e the domestic and international le al issues Data- monitor, .
The corruption rate is hi h in the country and the o ernment needs to make new laws to control the corruption and introduce new le islation and reforms in the country so that they can attract the in estors. hen the laws will be enforced in the country, then there will be no difference between the national and international in estors Rafath e um, . DREAMISLAND FEASIBILITY STUDY PAGE 20 DREAMISLAND FEASIBILITY STUDY PAGE 21
O U TION RU I O CO T RN N can brin impro ement in the udicial system of the oscow has , million inhabitants in . There country. This country has introduced arious le al are no current fi ures, but i en the rowth this will assistance pro rams with many countries to sol e be for now more than million. In addition oscow the domestic and international le al issues Data- is one of the lar est cities in the world. United tates monitor, . Census,
The corruption rate is hi h in the country and the Russia has no less than million tourists in . o ernment needs to make new laws to control the Currently, the fi ures are not up to date, but as with corruption and introduce new le islation and reforms the inhabitants, this will be e en more than mil- in the country so that they can attract the in estors. lion. In this, oscow is the city that attracts most hen the laws will be enforced in the country, then tourists. ikipedia, In , the number of there will be no difference between the national and tourists in oscow was . million. elcome, international in estors Rafath e um, . The location of DreamIslands has a reat position in oscow, where a lot of tourists come and lots of reat attractions e hibitions are and in addition it is also minutes from remlin. remlin is the eo- raphical and historical centre of the Russian capital oscow. ccordin to the master plan of the park will draw DreamIsland million uests each year. DREAMISLAND FEASIBILITY STUDY PAGE 22
uests
eople li in within minutes thousand eople li in within minutes thousand Tourists within minutes . thousand Total amount of people in oscow , million in
Red people within minutes reen people tourists li in within minutes DREAMISLAND FEASIBILITY STUDY PAGE 22 DREAMISLAND FEASIBILITY STUDY PAGE 23
NC R T RN N uests Click here for the benchmark. eople li in within minutes thousand eople li in within minutes thousand Tourists within minutes . thousand Total amount of people in oscow , million in
Red people within minutes reen people tourists li in within minutes DREAMISLAND FEASIBILITY STUDY PAGE 24
C CIT N In this chapter, the theme areas, attractions and DreamIsland has a bi andscape ark, it is capacity of DreamIsland will be e amined. hecates.
DreamIsland map There is so much to do, that isitors can also sleep at s discussed in the internal analysis, there are differ- DreamIsland. There is a -star hotel with rooms. ent area s in DreamIsland. irst, you will ha e the Dream Island, n.y. amusement park with arious attractions. The amusement park is di ided into arious themes DreamIsland has also in ested in education. They Dream Island, n.y. ha e a yachtin school for kids for all a es and their - murfs illa e parents. - Teena e utant Nin a Turtles - otel Transyl ania isitors has to park their car, so there is also a - ost orld of dinosaurs parkin area with parkin spaces. Dream - now ueen s Castle Island, n.y. - Racin Cars land - rincess Castle and - airy-tale illa e - ouse of orror - ouse of apa Carlo
Ne t, you will ha e the romenade. There will be a concert hall , seats and a -hall multiple includin an I -screen hall. Dream Island, n.y.
There is also a beautifully -mile Ri erwalk, runnin down the oscow ri er shore. Dream Island, n.y. DREAMISLAND FEASIBILITY STUDY PAGE 24 DREAMISLAND FEASIBILITY STUDY PAGE 25
C CIT N C CIT N I In this chapter, the theme areas, attractions and DreamIsland has a bi andscape ark, it is capacity of DreamIsland will be e amined. hecates. THE STAKEHOLDERS The attractions will be desi ned by Cunin ham roup rchitecture and Chapman Taylor. The ride suppliers will be Intamin and Russ Rides Themepar , . DreamIsland map There is so much to do, that isitors can also sleep at s discussed in the internal analysis, there are differ- DreamIsland. There is a -star hotel with rooms. Cunin ham roup rchitecture ent area s in DreamIsland. irst, you will ha e the Dream Island, n.y. Cunin ham roup rchitecture is an architect with hi h e clusi ity and class. amusement park with arious attractions. The Cunin ham roup rchitecture has already had a ariety of acti ities within theme amusement park is di ided into arious themes DreamIsland has also in ested in education. They park entertainment, includin Disney orld. Cunin ham roup rchitecture Dream Island, n.y. ha e a yachtin school for kids for all a es and their - murfs illa e parents. - Teena e utant Nin a Turtles - otel Transyl ania isitors has to park their car, so there is also a - ost orld of dinosaurs parkin area with parkin spaces. Dream - now ueen s Castle Island, n.y. - Racin Cars land - rincess Castle and - airy-tale illa e - ouse of orror MYSTIC SPRINGS THEME PARK, ASIA DISNEY CALIFORNIA ADVENTURE AND FANTASY FAIRE - ouse of apa Carlo
Ne t, you will ha e the romenade. There will be a concert hall , seats and a -hall multiple includin an I -screen hall. Dream Island, n.y.
There is also a beautifully -mile Ri erwalk, runnin down the oscow ri er shore. Dream Island, n.y.
CULTURAL THEME PARK, ASIA GUANGZHOU THEME PARK, ASIA DREAMISLAND FEASIBILITY STUDY PAGE 26
C CIT N THE ATTRACTIONS On the website there is not much information about the types of attractions but only about the different areas as described abo e. In the news are some information of the attractions.
. o ie ase flyin theater attraction Created by the company Russ Rides, also known by its attraction, Talocan from hantasialand. The attraction, to be called oarin abo e the Dinosaurs, usin the latest multi-media technolo ies and will take uests on an immersi e fli ht amon the heroes of the park and o er spectacular scenery. The ride will accommodate up to passen ers and will be suitable for all but the youn est of isitors. leiman,
assen ers sit in rows of si with o er the shoulder restraints and customers can choose from a ran e of seatin capacities , or . leiman, DREAMISLAND FEASIBILITY STUDY PAGE 26 DREAMISLAND FEASIBILITY STUDY PAGE 27
. Rollercoaster Teena e utant Nin a Turtles C CIT N Intamin musement Rides and R ION - ntertainment ha e si ned an a reement for a spectacular roller coaster. Intamin is well known for its impressi e attractions around the world. Think of the ata or ana ride system in the THE ATTRACTIONS ftelin or the roller coaster oliath in alibi olland. The roller coaster will be placed in the Teena e utant Nin a On the website there is not much information about the types of attractions but only about the different areas as Turtles one. rom the landin station until the train desi n, roller coaster will be completely styli ed. ccordin to described abo e. In the news are some information of the attractions. the or ani ation, this attraction will be the best attraction of DreamIsland. The roller coaster will ha e a double run, une pected elements and arious ears alon the route. The track will o about km per hour and it will be the first . o ie ase flyin theater attraction and only roller coaster in Russia with this le el. isele a, The website of Intamin presents all roller coasters that Created by the company Russ Rides, also known by its attraction, Talocan from hantasialand. The attraction, to they ha e built with their capacity. ith all roller coasters obser ed, the a era e capacity of an Intamin roller coaster be called oarin abo e the Dinosaurs, usin the latest multi-media technolo ies and will take uests on an is about , people each hour. Intamin immersi e fli ht amon the heroes of the park and o er spectacular scenery. The ride will accommodate up to passen ers and will be suitable for all but the youn est of isitors. leiman,
assen ers sit in rows of si with o er the shoulder restraints and customers can choose from a ran e of seatin capacities , or . leiman,
!"#$#%&'%()'*%(%+#(,-&.,))/%012&)#%3&4#$5()67%$,88&89%:*58%-"#%;*'<*5%$&4#$%'"*$#=%>?$#(2%@')(8:7%8=/=A% % DREAMISLAND FEASIBILITY STUDY PAGE 28
C CIT N . otel Transyl ania attraction In the otel Transyl ania one will be a ery impressi e indoor attraction be built. uests enterin otel Tran- syl ania will ha e an effect of ision filled with panoramic beauty and landscapes, i in them the sensation that they are actually a part of the animated mo ie with their fa ourite characters. isele a, DreamIsland has started a collaboration with ony ictures Consumer roducts, in addition to this attraction, i e them the oppor- tunity to build similar attractions in the park. hen lookin at indoor attractions, such as ymbolica , around people per hour can isit the attraction. ooopin s, DREAMISLAND FEASIBILITY STUDY PAGE 28 DREAMISLAND FEASIBILITY STUDY PAGE 29
. hows C CIT N ccordin to leksandra isele a, enior icensin ana er at The R ION roup of Companies . otel Transyl ania attraction , there will be impressi e shows. DreamIs- In the otel Transyl ania one will be a ery impressi e indoor attraction be built. uests enterin otel Tran- land has a contract with ntertainment, syl ania will ha e an effect of ision filled with panoramic beauty and landscapes, i in them the sensation that they ha e amon other thin s taken care of the they are actually a part of the animated mo ie with their fa ourite characters. isele a, DreamIsland has desi n of the Oscars and the rammys. In the started a collaboration with ony ictures Consumer roducts, in addition to this attraction, i e them the oppor- news report states the followin about the show tunity to build similar attractions in the park. hen lookin at indoor attractions, such as ymbolica , around described It is a uni ue action-filled show that people per hour can isit the attraction. ooopin s, happens all around, in the middle, and abo e the standin audience that finds themsel es immersed watchin stunts blended with humor, special effects, mappin pro ection and surprises. The entire show is underscored by a contemporary music score filled with action sound desi n. pe- cially desi ned isual content and the latest tech- nical e uipment will enhance the e perience. isele a, !"#$#%&'%()'*%(%+#(,-&.,))/%012&)#%3&4#$5()67%$,88&89%:*58%-"#%;*'<*5%$&4#$%'"*$#=%>?$#(2%@')(8:7%8=/=A% % Admission Price
The projected admission price is set at €45,00 based on DreamIsland’s entertainment value alongside the benchmark (appendix 1). It’s expected that the duration of the visitor’s stay at DREAMISLAND FEASIBILITY STUDY PAGE 30 DreamIsland will be around 8 to 9 hours. According to the benchmark, there is an average entertainment value of almost €6,00 per hour. At €6,00 per hour, for a stay around 8 to 9 hours, €45,00 is an appropriate admission price. The source at appendix 2 in addition to potential inflation supports the choice behind this admission rate, as well.
Funding
By setting the admission price the warranted investment can be calculated. Secondary spending is also taken into account.
CONC U ION TURNOVER Admission Price €45 ADMISSION PRICE Admission Yield 50% The pro ected admission price is set at , based on Admission as % of total 55% income DreamIsland s entertainment alue alon side the bench- Secondary Spend as % 42% mark appendi . It s e pected that the duration of the of total revenue isitor s stay at DreamIsland will be around to hours. Non-Visitor as % of total 2% ccordin to the benchmark, there is an a era e entertain- revenue ment alue of almost , per hour. t , per hour, for a stay around to hours, , is an appropriate admis- Projected income per €22,50 sion price. The source at appendi in addition to potential admission inflation supports the choice behind this admission rate, as Projected spending per €18,90 well. cap. Total income per €41,40 person
Total income per capita €1.242.000.000,00 x projected number of visitors (= 30 million)
Multiplied by 10 years 10 €12.420.000.000,00 (year 10 cumulative projection)
EBITDA (30% of total €3.726.000.000,00 income)
Investment needed per €100,00 capita
Total investment €3.000.000.000,00 needed for amount of visitors DREAMISLAND FEASIBILITY STUDY PAGE 30 DREAMISLAND FEASIBILITY STUDY PAGE 31
Total investment €3.000.000.000,00 needed for amount of visitors CONC U ION Funding conclusion €726.000.000,00 ADMISSION PRICE The pro ected admission price is set at , based on
DreamIsland s entertainment alue alon side the bench- mark appendi . It s e pected that the duration of the Warranted Investment isitor s stay at DreamIsland will be around to hours. Projected admission price Admission Yield Admission as % of total income
ccordin to the benchmark, there is an a era e entertain- €45 50% 55% ment alue of almost , per hour. t , per hour, for Projected income per admission Projected secondary spending per Total revenue per cap a stay around to hours, , is an appropriate admis- cap cap sion price. The source at appendi in addition to potential €22,50 €18,90 €41,40 inflation supports the choice behind this admission rate, as Total revenues €1.242.000.000,00 (year 1) €12.420.000.000,00 (year 10) well. *Projected admission price is based on appendices 1 and 2. Admission yield and share of income percentages are taken from appendix 4 (Source: D & J International Consulting & Morisetti Associates).
!"#$#%&'%()'*%(%+#(,-&.,))/%012&)#%3&4#$5()67%$,88&89%:*58%-"#%;*'<*5%$&4#$%'"*$#=%>?$#(2%@')(8:7%8=/=A% %
DREAMISLAND FEASIBILITY STUDY PAGE 32
EBIDTA Percentage of revenues Year 1 Year 10 (cumulative)
30% €745.200.000,00 €3.726.000.000,00 *The rule of thumb within the industry is that that a theme park’s EBIDTA usually equals around 30% of the revenues.
Projected investment Investment per visitor Number of visitors Projected investment
€100 30.000.000 €3.000.000.000
*The rule of thumb in the theme park industry is an investment level of €100,00 per visitor, this is supported by the benchmark presented at appendix 3 and thus applied to DreamIsland.
Funding Conclusion Projected investment €3.000.000.000,00
Warranted Investment after 10 years €3.726.000.000,00
Funding gap €726.000.000,00
DREAMISLAND FEASIBILITY STUDY PAGE 33
Design Day Calculation Projected number of 30.000.000 visitors in a year Visitors in peak months, 20% 6.000.000 as percentage of total
Amount of visitors in park 1% 85% of peak capacity 300.000 on average peak day (based on rule of thumb, DESIGN DAY see appendix 5) Absolute peak capacity Design day + 15% 423.530 Peak amount of visitors 75% of design day 225.000 IN PARK at the same time
Average entertainment 1,5 total 337.500 units per hour
Average throughput of 5,000 number of rides 41 rides
!"#$#%&'%()'*%(%+#(,-&.,))/%012&)#%3&4#$5()67%$,88&89%:*58%-"#%;*'<*5%$&4#$%'"*$#=%>?$#(2%@')(8:7%8=/=A% Permitted cost per ride % 60% of the total €43.902.439,02 investment divided over the total rides
DREAMISLAND FEASIBILITY STUDY PAGE 34
Appendices
Appendix 1 - Entertainment Value benchmark Disneyland CA, USA Themepark €105,00 14 €7,50 Anaheim Park Country Type Ticket Price Average Stay Entertainment (hours) Value Tokyo Japan Themepark €60,00 10 €6,00 Disneyland Efteling Nederland Themepark €37,50 8 €4,69 AVERAGE €5,78 Disneyland France Themepark €75,00 10 €7,50 Park
Magic Kingdom FL, USA Themepark €110,00 14 €7,86
Epcot FL, USA Themepark €102,00 12 €8,50 Animal FL, USA Themepark €102,00 10 €10,20 Kingdom Hollywood FL, USA Themepark €102,00 10 €10,20 Studios Park Hopper FL, USA Themepark €150,00 14 €10,71 WDW
Attractiepark Nederland Themepark €27,00 5 €5,40 Slagharen Avonturenpark Nederland Themepark €22,50 5 €4,50 Hellendoorn Drievliet Nederland Themepark €22,50 6 €3,75
Duinrell Nederland Themepark €20,00 5 €4,00
Koningin Nederland Themepark €22,50 4 €5,63 Julianatoren
Toverland Nederland Themepark €27,00 6 €4,50
Walibi Nederland Themepark €29,50 6 €4,92
Rijksmuseum Nederland Themepark €19,50 4 €4,88
Van Gogh Nederland Museum €20,00 3 €6,67 Musuem Diergaarde Nederland Zoo €25,00 5 €5,00 Blijdorp Wildlands Nederland Zoo €30,00 5 €6,00 Adventure Zoo
Amsterdam Nederland Museum €17,50 4 €4,38 Museum Scheepvaartmu Nederland Museum €20,00 4 €5,00 seum Themepark Nederland Themepark €20,00 4 €5,00 Archeon
DREAMISLAND FEASIBILITY STUDY PAGE 34 DREAMISLAND FEASIBILITY STUDY PAGE 35
Appendix 2
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DREAMISLAND FEASIBILITY STUDY PAGE 36
Appendix 4
Appendix 5
DREAMISLAND FEASIBILITY STUDY PAGE 36 DREAMISLAND FEASIBILITY STUDY PAGE 37
CONC U ION D IC fter the feasibility analysis there appears to be a positi e healthy financial statements, meanin that there will be enou h capital to fundin ap between the pro ected in estment and the war- address issues and allow there to be the opportunity for DreamIsland to ranted in estment of million euros. This means that row. DreamIsland is openin two more establishments, one in aint DreamIsland could make si nificant profits after years of etersbur and another in ekaterinbur . This shows that the or anisation operation. owe er, the actual profits will probably differ to is confident in their in estments and are ery committed to makin these what is stated in the fundin ap for different reasons. irstly, parks succeed. attendance will fluctuate, especially o er the first few years, and in addition to unpredictable e ents that mi ht occur If pro ections are accurate, DreamIsland will be a ery well isited park. addin onto the costs of the or anisation, re enues would be hen considerin the attendance fi ures they could become of the bi est affected. econdly, some of the profits will ha e to be rein- competitors of Disney. The apparent hi h demand to isit DreamIsland is ested into the pro ect, this will allow DreamIsland to keep up appropriately attended to with a sli htly hi h admission price of , . the attendance rates and its position opposed to its competi- owe er, since the entertainment alue does match the admission price, tors. e that as it may, the positi e fundin ap is substantial attendance fi ures could still be ery hi h. The peak amount of isitors on as it means that the return on in estment can be reached in a one day is uite hi h when takin in account the si e of the park and number rather simple fashion. DreamIsland seems to be lookin at of rides. DreamIsland has said that they ha e taken this into account and therefore made sure that there s plenty to e perience in the park, besides the rides. hether that will be enou h is uestionable. Therefore it is ad ised that DreamIsland addresses the issue of a possibly ery crowded park, as this will deteriorate the e perience of the isitor. This could be done by addin more rides or by uidin isitors throu h the park in such a way that the space of the park is utilised optimally and a oidin ery hi h popu- lated places. In addition, a ood transport system will need to be set up in order to make it easy for isitors to et to DreamIsland. Due to its limited number of parkin spaces, many isitors will ha e to find alternati e trans- port to DreamIsland. It s ad ised that DreamIsland implies some kind of shuttle system to accompany the isitors from one spot to the park. DREAMISLAND FEASIBILITY STUDY PAGE 38
I T O OURC
iblio raphy Dream Island. n.y. . Children s one. Retrie ed from http dreamisland.ru http dreamisland.ru en landscape
Dream Island. n.y. . City alk. Retrie ed from http dreamisland.ru http dreamisland.ru en promenade
Dream Island. n.y. . City alk. Retrie ed from http dreamisland.ru http dreamisland.ru en promenade
Dream Island. n.y. . Dream Island is a socially si nificant pro ect. Retrie ed from http dreamisland.ru http dreamisland.ru en about
Dream Island. n.y. . Dream Island ap. Retrie ed from http dreamisland.ru http dreamisland.ru en about
Dream Island. n.y. . airy-tale illa e. Retrie ed from http dreamisland.ru http dreamisland.ru en park
Dream Island. n.y. . amily one. Retrie ed from http dreamisland.ru http dreamisland.ru en landscape
Dream Island. n.y. . otel Transyl ania. Retrie ed from http dreamisland.ru http dreamisland.ru en park
Dream Island. n.y. . ouse of orror. Retrie ed from http dreamisland.ru http dreamisland.ru en park
Dream Island. n.y. . ouse of apa Carlo. Retrie ed from http dreamisland.ru http dreamisland.ru en park
Dream Island. n.y. . ey acts. Retrie ed from http dreamisland.ru http dreamisland.ru en about
Dream Island. n.y. . ocation. Retrie ed from http dreamisland.ru http dreamisland.ru en about
Dream Island. n.y. . ost orld of dinosaurs. Retrie ed from http dreamisland.ru http dreamisland.ru en park
Dream Island. n.y. . rincess Castle and. Retrie ed from http dreamisland.ru http dreamisland.ru en park
Dream Island. n.y. . Racin Cars land. Retrie ed from http dreamisland.ru http dreamisland.ru en park DREAMISLAND FEASIBILITY STUDY PAGE 38 DREAMISLAND FEASIBILITY STUDY PAGE 39
Dream Island. n.y. . murfs illa e. Retrie ed from http dreamisland.ru http dreamisland.ru en park
Dream Island. n.y. . now ueen s Castle. Retrie ed from http dreamisland.ru http dreamisland.ru en park
I T O OURC Dream Island. n.y. . ports one. Retrie ed from http dreamisland.ru http dreamisland.ru en landscape
iblio raphy Dream Island. n.y. . Teena e utant Nin a Turtles. Retrie ed from http dreamisland.ru http dreamisland.ru en park Dream Island. n.y. . Children s one. Retrie ed from http dreamisland.ru http dreamisland.ru en landscape Dream Island. n.y. . The most pictures ue city s sanctuary. Retrie ed from http dreamisland.ru http dreamisland.ru en landscape Dream Island. n.y. . City alk. Retrie ed from http dreamisland.ru http dreamisland.ru en promenade Dream Island. n.y. . Theme park. Retrie ed from http dreamisland.ru http dreamisland.ru en park Dream Island. n.y. . City alk. Retrie ed from http dreamisland.ru http dreamisland.ru en promenade I IN ark a a ine. leiman, . . Ne t eneration uss lyin Theater eaded to Russia s Dream Island. Retie ed October from, http www.inparkma a- Dream Island. n.y. . Dream Island is a socially si nificant pro ect. Retrie ed from http dreamisland.ru http dreamisland.ru en about ine.com huss-flyin -theater-russia
Dream Island. n.y. . Dream Island ap. Retrie ed from http dreamisland.ru http dreamisland.ru en about inkedin. isele a, . . The roller coaster will appear on the Dream Island . Retie ed October from, https www.linkedin.com pulse roller-coaster-ap- pear-dream-island-aleksandra-kisele a Dream Island. n.y. . airy-tale illa e. Retrie ed from http dreamisland.ru http dreamisland.ru en park Intamin. Rollercoasters. Retie ed October from, https www.intaminworldwide.com pro ects Dream Island. n.y. . amily one. Retrie ed from http dreamisland.ru http dreamisland.ru en landscape inkedin. isele a, . . how in the park Dream Island will be created by the desi ners of the Oscar and rammy wards. Retie ed October from, Dream Island. n.y. . otel Transyl ania. Retrie ed from http dreamisland.ru http dreamisland.ru en park https www.linkedin.com pulse show-park-dream-island-created-desi ners-oscar- rammy-kisele a
Dream Island. n.y. . ouse of orror. Retrie ed from http dreamisland.ru http dreamisland.ru en park inkedin. isele a, . . ony ictures Consumer roducts and R ION - ntertainment prepare to ama e isitors at Dream Island with ma ical otel Transyl ania land . Retie ed October from, https www.linkedin.com pulse sony-pictures-consumer-prod- Dream Island. n.y. . ouse of apa Carlo. Retrie ed from http dreamisland.ru http dreamisland.ru en park ucts-re ions-entertainment- olodina ?lipi urn li pa e d fla ship profile iew base post details m ih h O D D
Dream Island. n.y. . ey acts. Retrie ed from http dreamisland.ru http dreamisland.ru en about ooopin s. . Capaciteit an nieuwe ftelin -attractie ymbolica bekend. Retie ed October from, https www.looopin s.nl weblo Capacite- it- an-nieuwe- ftelin -attractie- ymbolica-bekend.html Dream Island. n.y. . ocation. Retrie ed from http dreamisland.ru http dreamisland.ru en about Cunin ham. Disney California d enture and antasy air. Retie ed October from, http www.cunin ham.com portfolio disney-california-ad en- Dream Island. n.y. . ost orld of dinosaurs. Retrie ed from http dreamisland.ru http dreamisland.ru en park ture-fantasy-faire
Dream Island. n.y. . rincess Castle and. Retrie ed from http dreamisland.ru http dreamisland.ru en park Cunin ham. ystic prin s Theme ark. Retie ed October from, http www.cunin ham.com portfolio mystic-sprin s-theme-park-
Dream Island. n.y. . Racin Cars land. Retrie ed from http dreamisland.ru http dreamisland.ru en park Cunin ham. Cultural Theme ark. Retie ed October from, http www.cunin ham.com portfolio cultural-theme-park-
Cunin ham. uan hou Theme ark. Retie ed October from, http www.cunin ham.com portfolio uan hou-theme-park- DREAMISLAND FEASIBILITY STUDY PAGE 40
ikipedia. . Tourisme in Russia. eraadplee d op oktober an, https en.wikipedia.or wiki Tourism in Russia
elcome. . ore than million tourists to isit oscow this year. eraadplee d op oktober an, http welcome .com en ournal materi- als more than million tourists to isit moscow this year
United tates Census. . oskou e olkin . eraadplee d op oktober an, https www.census. o pro rams-sur eys popest.html
U ssays , istory and estel nalysis of Russia conomics ssay, a ailable at https www.ukessays.com essays economics history-and-pes- tel-analysis-of-russia-economics-essay.php
Rafath e um , estel nalysis of Russia, a ailable at http www.slideshare.net rafathbe um pestel-analysis-of-russia
Datamonitor , In-Depth T Insi hts, a ailable at https www.scribd.com doc estel- nalysis-of-Russia DREAMISLAND FEASIBILITY STUDY PAGE 40 DREAMISLAND FEASIBILITY STUDY PAGE 41
ikipedia. . Tourisme in Russia. eraadplee d op oktober an, https en.wikipedia.or wiki Tourism in Russia
elcome. . ore than million tourists to isit oscow this year. eraadplee d op oktober an, http welcome .com en ournal materi- als more than million tourists to isit moscow this year
United tates Census. . oskou e olkin . eraadplee d op oktober an, https www.census. o pro rams-sur eys popest.html
U ssays , istory and estel nalysis of Russia conomics ssay, a ailable at https www.ukessays.com essays economics history-and-pes- tel-analysis-of-russia-economics-essay.php
Rafath e um , estel nalysis of Russia, a ailable at http www.slideshare.net rafathbe um pestel-analysis-of-russia
Datamonitor , In-Depth T Insi hts, a ailable at https www.scribd.com doc estel- nalysis-of-Russia