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20171027-Theme-Park-Economics-Indesign-Marieke.Pdf INTRODUCTION The Themepark Industry is seen by many as a special, different world. And the fig- ures show that the Themepark Industry is also running well. With 4.7 million visits for the Efteling (Looopings, 2017), 5.5 mil- lion visits to Europapark (Pretparkbeest, 2016) and no less than 9 million visits to Universal Studios Florida (Pretparkbeest, 2016). An interesting market, with pretty high marks, but how will this extract from DreamIsland? Then there are the external analysis in- cluding market analysis, environmental analysis, the population analysis and a benchmark of future theme parks and extensions. From these analyses is then a feasibility analysis. To understand the types of attractions and the capacity of the attractions that offers DreamIsland, there is a capacity analysis. And finally there will be a conclusion and an opinion is present- ed. The team wishes you happy reading! Best regards, The Research Team DREAMISLAND FEASIBILITY STUDY | PAGE 3 T O CONTNT DCRITION O INNT Page 4 CON TR WHY Page 5 INTRN NYI Page 6 TRN NYI Page 14 CACIT NII Page 24 DIION RIC Page 30 CONCUION DIC Page 37 IT O OURC Page 38 DREAMISLAND FEASIBILITY STUDY | PAGE 4 T R CONCTIN DCRITION O INNT ROU INNT s a roup there must be chosen a recently announced new theme park and ie an adice to the inestors whether to inest or not in this park. irst, there must be build a benchmark of relevant data. econd, there must be calculated the epected number of isitors, spendins, warranted and pro- ected inestment. At the end there must be a detailed site and concept reiew and a written adice for the inestors of the chosen park. This roup assinment will count for of the total assin- ment. DREAMISLAND FEASIBILITY STUDY | PAGE 4 DREAMISLAND FEASIBILITY STUDY | PAGE 5 T R CONCTIN DRIND OCO, RUI DCRITION O INNT CON TR WHY ROU INNT The theme park we hae chosen is Dream Island, s a roup there must be chosen a recently which will be built in Naatinskaya oyma, oscow, announced new theme park and ie an adice to the Russia. It will be an indoor children’s park, a place inestors whether to inest or not in this park. where kids and their parents can plune into the irst, there must be build a benchmark of relevant cartoon unierse. This park will be hectares bi. data. econd, there must be calculated the epected In the internal analysis there will be an etended file number of isitors, spendins, warranted and pro- with information about Dream Island. ected inestment. At the end there must be a detailed site and concept reiew and a written adice We chose for this park because it will be one of the for the inestors of the chosen park. This roup bigest theme parks of Russia. They will create a assinment will count for of the total assin- creatie and colourful theme park with themes based ment. on cartoons. lso, they offer more than ust bein a theme park, there are a lot of other actiities like a yachtin school, karate school et cetera. The themin is also very well elaborated. On the website they ie a lot of information about this themin, about the attractions and actiities and a lot of key facts. We think that this will be a very popular theme park, ust because they offer more than ust attractions. eople nowadays want eperiences, where they can immerse in a fantasy world and forget the daily life for a while. DREAMISLAND FEASIBILITY STUDY | PAGE 7 DREAMISLAND FEASIBILITY STUDY | PAGE 6 DR IND INTRN NYI . eneral Information Dream Island ap . hat kind of theme park is Dream Island? There will be different ones in this theme park. In the DreamIsland will be an Indoor Children’s park, a place amusement park there will be various attractions. where kids and their parents can plune into the On the romenade there will be a concert hall , cartoon unierse Dream Island, n.y.. seats and a -hall multiple includin an . ocation I-screen hall. On the top and bottom of the park DreamIsland is built in Naatinskaya oyma, oscow, there will be a andscape ark, a nature park which Russia. rom the remlin it is a ten minutes-drie takes hectares. On the left of the park there will be away. The comple is within a walkin distance of a well-furnished -mile Rierwalk runnin down the sport facilities as eend ark ockey stadium and oscow rier shore. or the Dream Island isitors and the water sport comple Dream Island, n.y.. oscow tourists there will be build a -star hotel . ectare with rooms Dream Island, n.y.. The park will be hectares bi Dream Island, n.y.. Ways of traellin It is possible to trael by car or the public transport. There will be build a new bride connectin southern and eastern administrie districts of oscow Dream Island, n.y.. arkin round and underround parkin spaces, with a total of Dream Island, n.y.. Number of isitors and obs Dream Island is epectin around million tourists and million isitors in a year. There will be offered around thousand obs (Dream Island, n.y.. DREAMISLAND FEASIBILITY STUDY | PAGE 7 DREAMISLAND FEASIBILITY STUDY | PAGE 6 DREAMISLAND FEASIBILITY STUDY | PAGE 7 DR IND INTRN NYI . eneral Information Dream Island ap . hat kind of theme park is Dream Island? There will be different ones in this theme park. In the DreamIsland will be an Indoor Children’s park, a place amusement park there will be various attractions. where kids and their parents can plune into the On the romenade there will be a concert hall , cartoon unierse Dream Island, n.y.. seats and a -hall multiple includin an . ocation I-screen hall. On the top and bottom of the park DreamIsland is built in Naatinskaya oyma, oscow, there will be a andscape ark, a nature park which Russia. rom the remlin it is a ten minutes-drie takes hectares. On the left of the park there will be away. The comple is within a walkin distance of a well-furnished -mile Rierwalk runnin down the sport facilities as eend ark ockey stadium and oscow rier shore. or the Dream Island isitors and the water sport comple Dream Island, n.y.. oscow tourists there will be build a -star hotel . ectare with rooms Dream Island, n.y.. The park will be hectares bi Dream Island, n.y.. Ways of traellin It is possible to trael by car or the public transport. There will be build a new bride connectin southern and eastern administrie districts of oscow Dream Island, n.y.. arkin round and underround parkin spaces, with a total of Dream Island, n.y.. Number of isitors and obs Dream Island is epectin around million tourists and million isitors in a year. There will be offered around thousand obs (Dream Island, n.y.. DREAMISLAND FEASIBILITY STUDY | PAGE 8 DR IND INTRN NYI . bout Dream Island In this theme park there will be ten recreated fairytale worlds of cartoon characters, various amusement actiities for isitors of all aes, includin unusual attractions and uniue media-attractions. In the concert hall there will be holoraphic and interactie shows. In the south of the theme park there will be a from the hihest point of the attraction. ut that is not all of it, a fast spinnin mai- Yachtin school for children of all aes and their cal Chain Carousel is also a ood chance to et some smurfinly positie emotions. parents Dream Island, n.y.. inally, in argamel’s hovel you can help the murfs to sae them from this nasty wiard. Theme one murfs illae This is a surprisin recreation of the real’ place hen you are walkin in murfs illae, you hae a chance to meet okey, runnin where apa murf and his family lies in their with a bo full of surprises. ay murf is probably sleepin in a flower arden. In the delihtful mushrooms. It is possible to walk throuh middle of the illae it is possible that children can meet apa murf and murfette. the paths, look into their cute houses and see how If you became hunry of all these ecitements, you can hae a delicious waffle or these little blue friends work and lie. ut thats not some delicious ice cream in the murfs Caf. nd it is possible to et your own little all, the closest human dwellin lies also nearby the murf in the murfs tore Dream Island, n.y.. murfs illae, namely argamel and his icious cat rael. You can wander throuh this fantasy land by encoun- terin the iant Ride, which takes isitors to the air in sweet cabins. If the isitor wants some more aden- ture, they can hae a fly on the aic torks, which are oin up and down. If you want to see more details about these little blue friends, you can eplore this in the Risin on the ids heel, lookin around DREAMISLAND FEASIBILITY STUDY | PAGE 8 DREAMISLAND FEASIBILITY STUDY | PAGE 9 DR IND INTRN NYI . bout Dream Island . Theme zone Teenae utant Nina Turtles . Theme zone otel Transylvania In this theme park there will be ten recreated fairytale worlds of cartoon characters, various amusement eet eonardo, ichelanelo, Raphael and Donatello in New York, Vampire Dracula, his dauhter ais, urray the ummy, ranken- actiities for isitors of all aes, includin unusual the home of the Teenae utant Nina Turtles nterin this land, you stein, Inisible riffin, and Wayne the Werewolf are welcomin all attractions and uniue media-attractions.
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