Annual Report
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2O14 ANNUAL REPORT WE BELIEVE IN PRESERVING OUR MARINE LIFE AND ENVIRONMENT WHILE INSPIRING THE HUMAN SPIRIT THROUGH LEADERSHIP IN EDUCATION, RESEARCH, RESCUE, REHABILITATION, AND RELEASE. EXECUTIVE COMMITTEE IMPROVEMENT John Draheim – Chair Frank V. Hibbard – Vice Chair Brent Howie – Treasurer GOALS Rosemary Longenecker – Secretary Thomas Orr – Past Chair Frank Chivas – At Large Clearwater Marine Aquarium’s (CMA) current goals include Rowland Milam – At Large providing the best guest experience as well as improving Carlen Petersen – At Large our animal habitats. In 2014, CMA made filtration and enrichment changes to the Otter Oasis and Turtle Bayou habitats. The goal was to create a more natural environment BOARD OF DIRECTORS for our animals that is safe and enriching. The turtles and otters sure are enjoying their new spaces. Brian J. Aungst Jr. Paul Auslander Philip K. Beauchamp CMA’s future goals for construction include expansion on Sue Clark the east side of our facility. The following improvements will Stephen Fowler allow CMA to deliver the best experience for our animals Meredith Gaunce and guests: Linda Griffin-Keliher R. Nathan Hightower A NEW AVIARY: This 2,500 sq ft exhibit will create a Melissa Seixas larger pelican habitat. Michael Sosslau RECREATED RETAIL SPACE: This new area will include 2,500 sq ft retail displays, a dressing room, storage areas, CMA EXECUTIVE STAFF and increased office space. GUEST CONCESSIONS: The new area will offer David Yates – Chief Executive Officer 1,000 sq ft of a movie set themed structure to provide Frank Dame – Executive VP and Chief Operating Officer new fresh food options to our patrons. Lee Behensky – Chief Development Officer TICKETING KIOSK: Will provide guests with an Bruce Veghte – Chief Financial Officer expedited entry option and the possibility of a Dawn De Santis – VP Guest Relations and HR “members only” entrance. Mike Hurst – VP Zoological Care and Operations With our new projects, we hope to provide our animals with a more enriching home while creating greater guest engagement in our mission and promoting environmental stewardship. TRUE TURTLE STORY DOLPHIN TALE 2 Dolphin Tale 2 continues the true story of Winter the dolphin, whose miraculous rescue and recovery — thanks to a groundbreaking prosthetic tail — made her a symbol of hope and perseverance to people around the world. Dolphin Tale 2 tells another true story inspired by the life of Winter and introduces a new baby dolphin named Hope, rescued by Clearwater Marine Aquarium in 2010. January 31, 2014 in St. John’s Bay a green sea turtle with extreme fibropapillomatosis was rescued. Due to this disease Yankovic was transferred to Clearwater Marine Aquarium, one of five facilities in Florida that perform the laser surgery. Yankovic’s treatment included CT scans to ensure no internal growth, bloodwork, vitamin therapy and antibiotics. After five surgeries Yankovic was released April 24, 2015 in the Panhandle of Florida. RESCUE REHAB RELEASE Dolphin Tale 2 serves as the first real life sequel in the movie industry. The entire cast of Dolphin Tale returned (Harry Connick, Jr., Morgan Freeman, Ashley Judd, Kris Kristofferson, Nathan July 4, 2014 a call was made regarding an orphaned Gamble, Cozi Zuehlsdorff) and Charles Martin Smith who dolphin in the shallows. It was determined by multiple wrote and directed both movies. authorities in conjunction with Clearwater Marine Aquarium that this was a female Stenella species dolphin or Atlantic Filming began on October 7, 2013 at Clearwater Marine spotted dolphin. Seven months of extensive rehabilitation and Aquarium and was completed on January 22, 2014. recovery was given for gastrointestinal and liver disease at Dolphin Tale 2 was released in September and in fall CMA. It was decided by National Marine Fisheries Services 2014 in 42 countries. The film provided a unique that she would need permanent care and was transferred to opportunity to showcase the core mission of Clearwater Dolphin Research Center in January 2015. Marine Aquarium. EXPENSES ATTENDANCE $19,940,973 Fundraising Administrative Movie Grant * % 1 24% 8% % ATTENDANCE 7 Capital I mprovements 600,000 % 61 A nimal Care & Education MEMBERS REVENUE $19,940,973 D onations & G rants Movie Grant * % G ift Shop 11 5,507 24% 13% ADOPTIONS 52% A dmissions & Programs 1,405 * Movie grant provided by State of Florida and supplied to A lcon Entertainment for the production of Dolphin Tale 2 VOLUNTEERS RESCUES TURTLE VOLUNTEER HOURS 187 NESTS 101,376 14,228 TURTLE HATCHLINGS TURTLE RELEASES REGISTERED 19 VOLUNTEERS TOTAL CetaCean 1, 0 0 5 REHAB 1 Administration Stranding Aquatics 4% 4% STRANDING % Dive 6 9 River 4 % 7 Otters Cetaceans* Guest Relations/ Animal Care Retail 37 12 % 52% Birds* 237 3 Manatees* Education 1 183 % Mass Turtles 15 Stranding *In collaboration with other agencies CAMPS & WEBPAGE EDUCATIONAL INFO PROGRAMS As a distinguished marine animal rescue and education facility, Clearwater Marine Aquarium reached more than 24,102 guests from schools, scout groups, senior centers, and other organizations who visited in 2014. More than 9,800 participated in educational programming consisting of group visits, seasonal camps, group add-on programs, and sleepover programs. The Education Department also inspired over 33,930 SEEWINTER.COM guests to protect and preserve the marine environment as they toured Clearwater Bay on our Sea Life Safari and 4,726,745 Dolphin Adventure Eco-Boat Tours. Our education message of conservation and sustainable actions reached Unique Visitors 23,456 members of the community during outreach events at festivals, camps, libraries and other public venues. 34,536,908 Guests inspired to Page Views protect and preserve the marine environment on Sea Life Safari and Dolphin Adventure Eco-Boat tours 5,600 Subscribers 2 4,10 2 33,930 Guests from schools, scouts, senior centers visited our education 24,682 Followers facility 1, 6 9 7,10 4 F a n s 47,383 Followers Students Reached with our 9, 8 0 0 educated education message in the community 23,456 5 REASONS TO GIVE 1 Expanding the mission of marine animal rescue, rehab and release 2 Educating patrons on marine and environmental conservation 3 Exploring research opportunities to save more marine life 4 Inspiring those with life challenges to strive for their best 5 Providing the most compelling experience for families to see our work CONTACT THE DEVELOPMENT OFFICE Lee Behensky at 727-441-1790 x233 Email: [email protected] Clearwater Marine Aquarium 249 Windward Passage Clearwater, FL 33767 Donations can be made through cash gifts, annual pledges or planned gifts. SEEWINTER.COM/DONATE Clearwater Marine Aquarium (CMA) is a 501(c)(3) non-profit organization. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE (800) 453-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE..