Michelle Jackson

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Michelle Jackson C O N T A C T M E E D U C A T I O N BACHELOR OF ARTS: 2006 COMMUNICATIONS Oakland University / Rochester, MI 810-542-1040 E X P E R I E N C E [email protected] PRODUCT SPECIALIST / SOCIAL MEDIA REP Troy, MI 48084 FORD MOTOR COMPANY 2009 - 2017 In charge of running social media personality pages for both Twitter and Facebook. A B O U T M E Prepared show report, outlining the highlights of the show. Vehicle walk-arounds, gave live sync demos and MyFord Touch demos. Michelle is an experienced model Educated and shared product features and benefit with a strong background in team information with customers. management and over 12 years in the automotive industry. She has LEAD / ON-SITE MANAGER recruited staff, managed events, STRATEGIC EXPERIENTIAL GROUP and represented various 2010 - 2012 companies, such as the Victoria's Secret Athletic Line. She loves Responsible for final interviewing and hiring of the travelling and working with new field team, managing all aspects of their training and people. Expertise in training, team team execution, as well as completion of all reports execution, and meeting goals. and overall performance to the goals and metrics of the program for both the Detroit and Grand Rapids markets. Effectively communicated with program management, with summary reports, staff evaluation and timely communication of potential client issues. Instilled a strong belief in the brand with my respective teams and in-store personnel. LEAD / MANAGER GD PRODUCTIONS 2009 - 2010 Established and maintained business relationships between store management. C O N T A C T M E Recruited, trained, managed, and evaluated brand ambassadors and staff. Effectively processed summary reports, staff evaluation and timely communication of potential client issues. 810-542-1040 LEAD / MANAGER / PROMOTIONAL MODEL POWERS DISTRIBUTING [email protected] 2008 - 2009 Troy, MI 48084 Marketed and promoted Power’s Brand at local venues. Ran promotions when Manager was unable to attend. Completed post reports when Manager didn’t attend the promo. A B O U T M E Staffed brand ambassadors for events. MANAGER / TEAM LEAD FOR SPECIAL EVENTS CMT MARKETING AGENCY 2007 - 2009 Coordinated meeting location to conduct promotions. Completed extensive post reports & recaps on all events. Took pictures of events/talent while conducting promotion. MANAGER / PROMOTIONAL MODEL HIVE MARKETING STRATEGIES 2007 - 2008 Processed post reports after promotions. Effectively ran promotions, took pictures, distributed samples and giveaways. Established and maintained business relationships between store management and HIVE MANAGER / BRAND AMBASSADOR LEGACY LIQUOR / GD PRODUCTIONS 2008 - 2009 Marketed and Promoted Legacy Liquor at local venues. C O N T A C T M E Submitted recaps / post reports after each event within 24 hour window. Conducted regular in-market visits with Brand Ambassadors according to established program guidelines to ensure quality, consistency and compliance with company policies, procedures and 810-542-1040 goals. [email protected] Troy, MI 48084 A B O U T M E.

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Advances in Promotional Modelling and Analytics
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