23rd World Design Guidelines About the Guidelines

The Design Guidelines is set to promote the Jamboree design in a coherent way. Each section of this guideline set out basic rules to follow when using the Jamboree designs. If anything not clear or your design is not coming with the guideline, please consult with the 23rd Office.

Copyrights

General principles used in any existing form as described in these Design Guidelines, or can be incorporated as part All design elements of the 23rd World Scout of a derivative Jamboree design produced by a Jamboree can be used unchanged as described in National Scout Organization. these Design Guidelines by any National Contingent No licence is required from the Jamboree Office for attending the 23rd World Scout Jamboree and any a National Scout Organization to use a derivative National Scout Organization for the purpose of design (commercially or non-commercially), marketing the 23rd World Scout Jamboree. providing the derivative design is significantly All commercial use by any National Scout different from the original Jamboree design. Organization or any non-Scout actor needs a If the derivative design includes the World Scout license from the office of the 23rd , please request permission to use it by Jamboree. contacting the World Scout Bureau at: brand @ All use of the 23rd World Scout Jamboree design scout.org. must be consistent with the good image and the values of . All products featuring the Jamboree design must Protection show clearly that the design is protected. The 23rd World Scout Jamboree logo is a Trade Mark of of Japan and all Non-commercial use rights are reserved. The World Scout Emblem, which is part of the Any National Scout Organization may use the 23rd 23WSJ design, is a registered trademark, property World Scout Jamboree design on items, which are of the World Scout Bureau, Inc. used to promote and communicate the 23rd World These protections allows the 23rd World Scout Scout Jamboree without financial gain. Jamboree Office and the World Scout Bureau National Scout Organizations are requested to to take legal action against any individual or send a copy of all items featuring the design of the entity for unauthorised reproduction of the logo 23rd World Scout Jamboree to the Jamboree Office and the emblem. National Scout Organizations for the official record of the event. are encouraged to register and protect the 23rd World Scout Jamboree design and any derivative Commercial licences Jamboree design in their own country. Please refer to the 23rd World Scout Jamboree Office before Any commercial use (Scout or non-Scout) of the design of the 23rd World Scout Jamboree must be taking any of such actions. authorised by the Jamboree Office in writing, prior to the production. Licences for commercial use of Contact the Jamboree design will only be granted where For more information and to obtain a licence, items will be sold to raise money on behalf of please contact the 23rd World Scout Jamboree Scouting. Office. To obtain a Commercial Licence, please apply to the Jamboree Office, including the following information: • A description of the product (including pictures 23rd World Scout Jamboree Office or samples where possible) Scout Association of Japan • Quantity to be produced • Name and contact details for the manufacturer [email protected] • Estimated manufacturing cost and selling price 1-34-3 Hongo, Bunkyo-ku • Name and contact details for the distributor 113-8517, Tokyo, Japan Derivative Jamboree design The 23rd World Scout Jamboree design can be

2 The Official Logo

The Jamboree logo is created based on the traditional Japanese Mizuhiki knot. The impressive and decorative string and knot represent the energy, new experiences and meetings at the Jamboree and the unity of the Scouts gathered from all over world. The three colours represent the Jamboree concepts: Energy, Innovation and Harmony.

The Mizuhiki knot is made of Japanese paper, used as a gift for occasions such as weddings and childbirth. It is said that the motion of the knot represents the bond between people. The logo hopes to create the bond between the Scouts gathered from all over the world. On the lower right side of the logo, the kanji character “和” [WA] illustrates the meaning of the Mizuhiki.

In addition, on the right of the logo, the Jamboree title is indicated in English and French, and as Jamboree is an official event of the World Organization of the Scout Movement (WOSM), the World Scout emblem is featured.

Monochrome Use When placing the logo on the ■ PANTONE 485 ■ PANTONE 144 ■ PANTONE 527 ■ PANTONE 426 ■ C 0％ ■ C 0％ ■ C 79％ ■ C 0％ M 95% M 50% M 94% M 0% coloured background, or you Y 100% Y 100% Y 0% Y 0% K 5% K 3% K 0% K 100% have limited colour choice ■ R 194％ ■ R 218％ ■ R 98％ ■ R 0％ G 47% G 152% G 37% G 0% B 28% B 11% B 153% B 0% on the printing, you can use ■ HTML #c22f1c ■ HTML #da980b ■ HTML #622599 ■ HTML #000000 logo in the monochrome. If it is possible, produce the logo in either black, white, or Jamboree Red.

Minimum Size When using the logo in small size, make sure all elements appears properly. You can take out ® mark when it is not properly appears. When printing, size shown in the left is the minimum H 37mm size that you can print. If the logo is used in the electronical format, be sure all the elements appears properly. You can use the alternative logo design in the following page if the official logo does not fit for your usage.

3 Alternative Use of the Logo

When printing especially small size In any case the minimum usage size is satisfied H 5mm -print or display- you may adapt the alternative design on the right.

Horizontal Logo When you are making documents and presentations, it is sometimes hard to fit vertically designed logo. In such cases, you can also use the horizontal logo. In any case if you use the horizontal logo, please try to show the official logo somewhere in the document.

There is also a logo design file without Japanese title.

Use of the Design Elements

The Mizuhiki Knot, Kanji Character "WA", and some of the typographies can be used as the design material.

Using the Mizuhiki Elemennt Use of Typo

Use of the Kanji Character "WA"

4 Placement of the Logo

Always care how it appears Logo must always be placed on the background if necessary, place white background around the with clear contrast, preferably on the white logo. If you placing any other design elements, background. Although if you are using the logo on keep space of “1.5a” described below, so that logo any of the picture or coloured background, chose have good recognition. any of the logo come with the best legibility, and

Make sure the logo has clear If there are not enough contrast, contrast with the background. You also have a choice of using you may place a placement box single colour logo. (65% transparancy in above)

Do not change Do not change Do not outline Do not put any Do not add Use good quality the shape the colours the elements effects on the elements around file logo the logo

Allocating with Other Designs When you are placing the Jamboree Logo in the line with any other logos, please be sure it has described “1.5a” space in between any other elements. Similary, any other logos often have similar design rules, and you should respect it too. To have better apperance, align any of the element with the grid indicated on the right.

5 Jamboree Circle Design

Other Design Element Apart from the logo originated design elements, DO we have circled design. • use only precise circle • consider use the circle as vivid accent of the Sound of "WA" also means "circle" in Japanese. page lay out- good use of the circle design This design element is extremely simple and easy gives proper identity of the 23WSJ according to use but please follow the following guidelines: to its theme and concept • check Jamboree official publication for more exemplar uses Good Samples

Show only part of the circle, The circle design also can Small circles can be used as the page number element. to have proper 23WSJ be used as header or footer In this case you can also place a large circles as design or image. elements. header/footer element. Although the balance of the two circles must be carefully considered.

To have consistant image: Please avoide designs described below. Always use Don'ts precise circle for the Jamboree Circle Design. • use more than one circle element in a page, except very small circle such as page numbering design or bullet points • show entire circle, except small uses

Use more than Use of ellipse, Use of gradation, Show entire Adding other Combine multiple one circle in a circle must be although use of circle, in large design elements circles. page. precise circle. other colours are size. on the circle. permitted.

Making the Jamboree Brand

Use of the Jamboree logo is only part of the many When you are in charge of the marketing of the aspects which is necessary to build a Jamboree Jamboree, please also refer to Jamboree Brand brand. Selection of colour, choosing materials Guidelines, along with the other communication how to distribute your information... will all make publication issued by the World Scout Bureau. Jamboree brand.

6 Typography

Official Document Fonts Jamboree official documentation uses Futura, a strong elegant typeface, or Verdana in an ordered Samples of the Fonts: grid system. Futura: 23rd World Scout Jamboree in 2015 Those two fonts gives simple, clean and structured impression, and it is coherent with the World Verdana: Scouting system. 23rd World Scout Jamboree in 2015

If Futura is not available in the system, we Century Gothic: recommend to use Century Gothic. Verdana is 23rd World Scout Jamboree in 2015 widely pre-installed most of the ststems. Helvetica: If you need to show numbers and alphabet in the 23rd World Scout Jamboree in 2015 same line, such as URL or e-mail address, futura sometimes gives confusion. Use Helvetica in such case.

Example of Japanese Fonts: Japanese Fonts Shin-Gothic: Official publication in Japanese uses Shin-Gothic. 第２３回世界スカウトジャンボリー When Shin-Gothic is not available, use MS Gothic on Windows system, or Hiragino Kaku-Gothic on MS Gothic: Mac OS. 第２３回世界スカウトジャンボリー

Hiragino Kaku Gothic: 第２３回世界スカウトジャンボリー

Showing our theme: "WA" “WA: a Spirit of Unity” is the theme for the Using the image file: Jamboree. The Kanji Character “ 和 ” [WA] You can use design file included in the designguidelines. Allocation of [wa] can be moved in somewhere near the embraces many meanings such as unity, harmony, kanji character. cooperation, friendship and peace. WA also represents Japan and its culture.

To describe the theme, depending on the Describing by text: circumstances, you may use one of the following 和 on the right: [WA]: a Spirit of Unity

Describing by alphabetical text only: If you are environment does not support Japanese typo, or only write with alphabet, use following writing: WA: a Spirit of Unity

7 23rd World Scout Jamboree Office Scout Association of Japan

1-34-3 Hongo, Bunkyo-ku, Tokyo 113-8517 JAPAN TEL: +81-3-5805-2569 FAX:+81-3-5805-2908 E-mail: [email protected] http://www.23wsj.jp/