THE LION REAL ESTATE- WHO WE ARE PROLOGUE As a highly knowledgeable New York residential Real Estate company with extensive sales experience, we offer the best highly customizable and comprehensive advertising opportunities, to guarantee your home maximum market exposure. From listing to closing, the goal is to reach your full financial potential with a seamless transaction. This platform will provide you with useful information about Keller Williams Realty, The Lion Team, and my experience in Real Estate. As the founder of The Lion Real Estate, I proudly work alongside a team of Real Estate professionals. This includes a comprehensive network of hand selected attorneys, mortgage brokers, photographers, and other vendors who are all experts in every aspect of Real Estate transaction. The Lion Real Estate agents work with a wide range of connections to achieve the best sales result. Using the tools, inventory, creative marketing, and network of the trade provides clients with the best Real Estate experience possible. Backed by the Number One Real Estate Company in the world, Keller Williams Realty, you get access to our diligently chosen resources through our 20+ years of Real Estate experience. This gives you the advantage of having your most important financial decision in the hands of a company that treats you as a top priority and pays attention to details. ENJOY OUR KNOWLEDGE, EXPERIENCE, DEDICATION, AND MOST OF ALL: RESULTS! “I appreciate the opportunity to earn your business and most importantly your trust!” – Avi Malul, Founder WHO WE ARE Avi Malul is the Founder of The Lion Real Estate at Keller Williams Realty with over 20 years of experience in commercial, development, and residential real estate. Avi’s passion, tenacity, charisma, exceptional results- oriented customer service, and passion for the business has made him one of the Top Producers in each firm he’s worked for. His drive and determination has resulted in the continuous flow of referral business. Avi came to the United States from Israel when he was 21, after completing an architectural and engineering degree and acted as a commanding officer in the Israeli Army. He enjoys spending time with his wife and three children, traveling, and collecting wonderful memories. Avi Malul Founder, The Lion Real Estate Avi has amassed a wide variety of skills and is exceptionally knowledgeable on all the intricacies of a Real Estate transaction. These skills have enabled him to mentor many agents within and outside of the firm. Avi is an instructor at the Keller Williams NYC Training Academy, teaching new Agents the best practices to run their business. Additionally, he was invited to become a member of the Keller Williams NYC – Advisory Leadership Committee, which helps to build, guide, and improve business models for Keller Williams Realty in New York City. In 2019, Avi expanded The Lion Real Estate services and expertise into the Brooklyn area with strategic partnership with Lay Assets in the Brooklyn New Development field. WHY THE LION REAL ESTATE Our top priority as your broker is to ensure a “successful transaction,” meaning The Lion Team agents will get you the best possible price for your property, in the least amount of time. The Lion Real Estate agents will achieve this through: • Providing you with excellent customer service from listing to closing • Advising on pricing strategies • Developing a marketing plan to reach the most potential buyers in key target groups • Preparing your home for sale • Coordinating the home showing process and providing open feedback dialog with you • Presenting offers from qualified buyers only • Ensuring the buyer’s loan approval, board packages are complete (if needed) at the highest appearance level for a quick closing • Using our experience to negotiate on your behalf, as well as coordinate between all parties involved to secure a fully executed contract as discussed during listing appointment. We work together with you as a team to sell your property. THE LION TEAM MARKETING PLAN PROFESSIONAL PHOTOGRAPHY The Lion Real Estate’s entire marketing system revolves around professional photography, which truly showcases our exclusive inventory in everything we do. Our professional photography vendors deliver the highest quality pictures to ensure that our client’s homes stand out in all areas of marketing and ad- vertising. STAGING Staging will create a warm and inviting environment focusing on the best architectural features and selling points of your home. This will give you an edge and since the cost is minimal to the estimated 10 times potential return, it is essential that your home be shown in the best possible light to prospective buyers. This will get you top dollar in the shortest amount of time. VIRTUAL STAGING Most buyers start their home search online, which is why their first impression is the most crucial when marketing your home. We use the tools of virtual staging, by digitally and realistically placing furniture into photos of vacant or furnished properties. This helps increase web traffic on average of 30% and gives prospective buyers an opportunity to visualize the potential of their new home. VIRTUAL OPEN HOUSE Enhances marketing • Reach and connect live with a global audience. Share electronic property packets and marketing materials with clients and promote through social media. • Eliminate or diminish client travel and enable global collaboration. • Prequalify properties virtually with clients in real time. • Maximize productivity by leveraging the video tour library and hosting virtual open houses. • Access recorded tours at anytime from anywhere • Makes touring collaborative, interactive, and social. • Review and share tour files with others afterwards and post via social media. PROFESSIONAL PHOTOGRAPHY STAGING VIRTUAL STAGING VIRTUAL OPEN HOUSE HOW BUYERS FIND THE HOMES THEY PURCHASE? The actual resources buyers use when looking for a home are: 40% INTERNET 34% REAL ESTATE PROFESSIONAL 10% YARD SIGN 6% FRIENDS/NEIGHBORS/ RELATIVES 5% HOME BUILDER 2% KNEW THE SELLER 2% NEWS PAPER ADVERTISING 1% HOME BOOK/MAGAZINE PRICING STRATEGIES PRICE RIGHT Pricing your apartment competitively will generate the most activity from buyers and brokers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. We call this “chasing the market.” Getting it right the first time could mean a lot more gain. The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best. THE FIRST 30 DAYS ARE CRUCIAL A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value. Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that are initially priced too high end up selling below market value. FRIENDS/NEIGHBORS/ RELATIVES PRICING MISCONCEPTIONS It is critically important to price your property at competitive market value when we finalize the listing agreement. “Price Competitively – The First 30 Days Are Critical…” – Avi Malul, Founder THE RIGHT PRICE IS IMPORTANT. • A property generates the most interest when it first hits the market. • The number of showings is greatest during this time if it is priced at a realistic market value. • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value. OVERVIEW HOW COMMUNICATION tracking tools and automated buyer calling systems Your needs always come first. As a certified Global allow me to reach active buyers who want to know Property Specialist, I will provide the service we about your listing. agree to and communicate in the ways that work for you, whether once a week, once a day, by phone, PRICING email or text message. Your property will be priced right, adjusted as You’ll always be kept in the loop. From listing to needed and sold quickly. With a keen understanding closing, you’ll know the status of our marketing of both the big picture and the very latest local and efforts, the offers on the table and the steps leading neighborhood listing and sales data, the information to a successful closing once an offer is accepted. you need is at my fingertips. EXPERIENCE AND EXPERTISE STAGING The complexities of your real estate transaction will Homes sell because of correct pricing and great be well-handled. Smoothing the way for your listing presentation. I know what it takes to make the and sale, I will remove many potential challenges terrific first impression that will get your home sold. before they have the opportunity to appear. SATISFACTION MARKETING I’ll guarantee your satisfaction. Our relationship Your property will get the exposure it deserves. is dependent on meeting and exceeding your I market to U.S. buyers as well as overseas to needs. We identify those needs together, and my millions of international buyers, a global audience cancellation guarantee protects your right to end – not just locally. My marketing systems maximize our relationship if you’re not satisfied. your property’s exposure to buyers. Neighborhood OVERVIEW WHY TECHNOLOGY RELIABILITY Leading-edge tech tools and training give me Founded on the principles of trust and honesty, Keller the edge in effectively selling your property for Williams Realty emphasizes the importance of having you! the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is TEAMWORK ultimately determined by the legacy I leave with each As the largest real estate company in North client I serve.