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FINALLY! Washington Celebrates the Long-Awaited Opening of Retail Stores for Recreational Marijuana

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FINALLY! Washington Celebrates the Long-Awaited Opening of Retail Stores for Recreational Marijuana Volume 1, Issue 6 August 2014 FINALLY! Washington celebrates the long-awaited opening of retail stores for recreational marijuana. Page 45. PLUS: Interview with Ed Rosenthal Marijuana marketing A how-to guide on breeding Using the ‘tomato model’ And more ... August 2014 $6.99 PERMIT #699 PERMIT SEATTLE WA SEATTLE USPOSTAGE PAID USPOSTAGE PRSRT STD PRSRT A MESSAGE FROM THE PUBLISHER A joint that is half smoked or a roach? A cup half full, or half empty? That famous question perfectly sums up the difference in attitude that can be found in so many Amer- icans and in so many different situations and challenges. In the new legal marijuana busi- ness, it’s as true as it’s ever been. The optimist Marijuana Venture versus the pessimist. I write this because of Volume 1 | Number 6 something in one of our opinion pieces in the August 2014 July issue of Marijuana Venture. The writer mentioned that the legal mar- Publisher ijuana business could/would thrive as long Greg James as the government stayed out of the way and [email protected] didn’t blow it with high taxes and regulation. Editor I’m mostly in agreement there. I think the Garrett Rudolph states needs to be very careful. If taxes and more millionaires, billionaires and zillionaires [email protected] regulations are too high, lots of smart and in the U.S. than any other country on the plan- Account executive et. And by a wide margin. This is because the well-meaning people will throw in the towel Lisa Smith and decide that the price of entry simply ex- U.S. actually has a very good environment for [email protected] ceeds the potential for profits. If that happens, businesses in general. Taxes are in line — or the black market goes on, nothing much is lower than — most of the rest of the developed Graphic design achieved, and huge sums of money are squan- world (especially when you look at “effective” J. M. Steinmetz dered failing to set up some- rates and not “statutory” ones), [email protected] thing that most Americans and the overall business climate Contributors now agree should exist and Going into new and attitude is actually very William Bates should be legal. much in favor of free enter- Chris Bayley However, the other side of territory is never prise. So why all the “grousing?” Rachel Cavanaugh the coin is that the state has a easy, and it would Like everything else in life, Jeremy Elkins duty to ensure that the busi- there are winners and losers. Shane Hutto nesses it allows are regulated, be completely For every Sam Walton, there is David Kerr taxed (like everyone else), and unreasonable to a guy whose corner store went Debora Peters set up in a manner that is well out of business because of a Crystal and Kevin Oliver organized and for the good expect a smooth Walmart. For every Bill Gates, Renata Rollins of the rest of the residents of process devoid there are CEOs of computer Kristen Schell Washington State. software companies that Mic- Miles Stover My own belief is that the of “bumps in rosoft destroyed. It’s inevitable: Scott G. Warner taxes are probably set higher There are winners and losers in Patrick Wagner the road.” Ben Wu than they should be, and that business, and there always will the whole process of legaliza- be. And, the losers often com- Contact Marijuana Venture tion and licensing could be plain that the reason for their P.O. Box 1419 made far simpler and less onerous. It’s a matter loss was just about anything other than what Renton, WA. 98057 of balance. And remember, what we’re doing it really was — their own poor management 425-281-1348 in Washington and Colorado is still a grand and planning. The key is to have a level playing www.marijuanaventure.com experiment that is being watched by the rest of field. Facebook.com/MJVenture If taxes or regulations are high in a particu- the country. Going into new territory is never Marijuana Venture assumes no easy, and it would be completely unreasonable lar industry (but still level for everyone in that responsibility for any claims or to expect a smooth process devoid of “bumps industry), then winning is just about who does representations contained in the in the road.” the best job. Plain and simple. magazine or in any advertisement. All material contained is for educational As far as the general business climate in the purposes and intended for the legal United States goes, I tend to think of the cup GREG JAMES PUBLISHER marijuana business where allowed by as half full and not half empty. Why? There are Marijuana Venture state law. Marijuana Venture does not encourage the illegal use of any of the products contained within. 3 | WWW.MARIJUANAVENTURE.COM Contents Features Marketing your marijuana business....................9 Ed Rosenthal: The Original Expert....................15 Legal Pages: Trademarks, transportation..........21 Breeding: A how-to guide...................................29 Basics on cooling your grow op..........................37 Advantages of a turn-key facility........................41 Retail stores open in Washington......................45 Sustainable clothing by Dash Hemp..................55 Scaling up greenhouses.......................................57 Products/Services Kush Bottles..........................................................61 Viridian Staffing...................................................63 Aldilas Software....................................................65 HydroFLOW.........................................................67 Advertisers directory............................................82 Guest columns Miles Stover: Business.........................................73 Debora Peters: Accounting.................................77 Crystal and Kevin Oliver: Local politics............79 Editorial A message from the publisher...............................3 A message from the editor...................................81 Growing expert Ed Rosenthal speaks with Marijuana Venture. Misc. Page 11. Forum......................................................................7 Photo courtesy Odds and Ends.....................................................69 Quick Trading Company Marijuana Venture’s goal is to provide the best information possible to the legal, licensed, commercial marijuana business. Our belief is that a great business publication will help professionals in MISSION the industry create more efficient and profitable businesses. WWW.MARIJUANAVENTURE.COM | 6 MARIJUANA VENTURE FORUM Contribute to the Marijuana Venture forum by emailing [email protected]. ing multiple spectrums of light from dif- lamps will increase the useable PAR light Lighting debate continues ferent types of lamps is advantageous but output for each watt of power used. Inde- for commercial grows is not always practi- pendent tests have proven that high fre- Much discussion has taken place over cal due to the cost of running HID lamps. quency digital ballasts produce up to 40 the years regarding high-intensity dis- Therefore, growers have always gone with percent more PAR than coil/core magnetic charge lighting and which type of lamp best the lamp that provides maximum yield ballasts. They also run cooler and more ef- suits indoor cannabis cultivation. Light is but doesn’t always provide the best quality ficiently. an extremely complex subject. We agree product. Coil/core magnetic ballasts are consid- that university studies are a great place to Our preferred lamp for a single-lamp ered to be a low total harmonic distortion find information on the efficacy of differ- system would be a 4,000 Kelvin MH lamp. (THD) output ballast but they run hot, are ent types of supplemental lighting. The They provide more full spectrum light (in- noisy and risk the chance of self-immola- photosynthetic photon flux density (PPFD, cluding UV) than HPS. We concede that a tion. They are also power hungry, which values in μmols/s) for photosynthesis in single MH light source would yield slightly gets worse with age of the capacitor. Most indoor grow rooms are provided by HID less than an HPS but the quality of the end electronic/digital ballasts are high-THD lamps alone, they are not supplemented by product would be superior to HPS. systems which create acoustic resonance any other source. The black market is all about yield as in the lamp and prematurely destroy 50-60 Plants, like humans, have evolved over an indication of success. The use of plant hertz lamps. Using a high-frequency, low- time to require the sun. The thermo-nu- growth regulators and bombarding the THD digital ballast with a matched digital clear reactor that is our sun emits heat, plant with a narrow spectrum of visi- lamp will provide more than 98 percent light and charged particles. Most of the ble light, achieves a fast-flowering, bulky light maintenance after 6,000 hours. life-damaging UV radiation emitted by the product but quality suffers as a result. We The newly legal recreational markets sun is filtered by the Earth’s stratosphere, believe the emerging I-502 market will be will give equipment manufacturers the op- ozone layer and troposphere. An artificial- quality driven. Customers will demand a portunity to prove their products and the- ly-lit environment offers only part of what high-quality product with all the nuances ories in real time and publish the results for plants have evolved to require for healthy of fine wine. Growers will achieve a greater the good of all concerned. growth and yields. return from their investment by providing BRETT HENRY Light, as humans see it, is electromag- their customers with a high quality prod- OGA LLC DIRECTOR netic radiation that’s visible to the human uct. eye. It’s the part of the spectrum we call vis- Also plants will yield more resin glands Brett, ible light. Sunlight is described as full-spec- under full spectrum light, creating more Thanks for the reply. We are open to trum light and includes the range of wave- return for the grower from the increased ideas, and like to get feedback. Univer- lengths necessary to sustain life on Earth: value of concentrates. sity studies on supplemental lighting are infrared, visible and ultraviolet (UV).
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