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Marketing (MKT) 1 Marketing (MKT) 1 MKT 303 MKT Communications (3 credits) MARKETING (MKT) Topics such as advertising, digital/alternative media, social media, public relations and sales promotion are addressed from creative development MKT 150 First Year Seminar (3 credits) to media selection to execution with the goal of communicating to First-Year Seminar, rotating topics. constituents with one clear voice. This course is for Communications Attributes: First-Year Seminar, Undergraduate Studies students who will not take Principles of Marketing (MKT 201). MKT 201 Principles of Marketing (3 credits) Restrictions: Students cannot enroll who have a major, minor, or Brands, sports teams, charities, politicians and entertainers all depend on concentration in Marketing. Marketing to stand out from the crowd. An introduction to the theory and Attributes: Undergraduate practice of Marketing—the process of building strong relationships with MKT 304 Principles of Selling (3 credits) customers by meeting or exceeding their needs. In this course, you will This course offers students an overview of sales careers and the selling review the core Marketing concepts from "STP" (Segmenting, Targeting & process. Students will learn about the art and science of selling including Positioning) to the "4 Ps" (Product, Promotion, Price & Place). The broad current sales theories, effective selling techniques and practices, as social, cultural, political and economic issues that impact Marketing are well as the legal regulations and business ethical issues which affect also examined. salespeople. Attributes: Undergraduate Restrictions: Enrollment limited to students in the Haub School of MKT 202 Marketing Research (3 credits) Business college. In today's Marketing environment, information is power. An in-depth Attributes: Undergraduate study of the various steps of the market research process from problem MKT 312 Selling and Sales Management (3 credits) definition to data analysis. Focus on the use of market research Behavioral and systems approaches to selling will be covered, along with techniques and technology as applied to marketing planning, product the role of selling in the Marketing mix and the importance of selling development, performance monitoring and marketing communications. in customer service. Discussion of sales force management including Prerequisites: MKT 201 the tools and techniques of effective sales presentations, the role of Attributes: Undergraduate technology, sales training and motivation. MKT 211 Honors Principles of Marketing (3 credits) Prerequisites: (MKT 201 and MKT 304) Brands, sports teams, charities, politicians and entertainers all depend on Attributes: Undergraduate Marketing to stand out from the crowd. An introduction to the theory and MKT 313 Ethics in Marketing (3 credits) practice of Marketing—the process of building strong relationships with Discussion and analysis of the behavior and interaction of companies, customers by meeting or exceeding their needs. In this course, you will consumers and customers across various topics such as personal review the core Marketing concepts from "STP" (Segmenting, Targeting & privacy, sales responsibility, intellectual property, pricing, image and Positioning) to the "4 Ps" (Product, Promotion, Price & Place). The broad issue presentation, and Marketing channels. Students will develop social, cultural, political and economic issues that impact Marketing are multiple methods for evaluating ethical issues in terms of actions also examined. and consequences from the perspective of shareholders, employees, Restrictions: Students with a class of Freshman may not enroll. consumers, society-at-large and the environment. Attributes: Undergraduate Prerequisites: MKT 201 MKT 301 Integrated Mktg Communications (3 credits) Attributes: Ethics Intensive, Undergraduate Breaking through the "clutter" to gain the customer’s attention is a MKT 314 Social Media Marketing (3 credits) never-ending challenge. An inclusive review of the various elements Social media has changed the way we learn, communicate, forge of Integrated Marketing Communications and how they are used to relationships, and shop. In this course, we explore how customers use successfully engage the target audience. Topics such as advertising, social media to express their identity, maintain, personal relationships, digital/alternative media, social media, public relations and sales collaborate with others, and as a creative outlet. We also examine how promotion are addressed from creative development to media selection companies can use popular social media platforms to further their to execution with the goal of communicating to constituents with one business goals. clear voice. Prerequisites: MKT 201 Prerequisites: MKT 201 Attributes: Undergraduate Attributes: Undergraduate MKT 315 Mkt in a Multicultural World (3 credits) MKT 302 Consumer & Buyer Behavior (3 credits) The American demographic landscape is shifting dramatically and Understanding what makes customers "tick" is the foundation of Marketing must strive to keep up. Discussion of the challenges and successful Marketing. A study of how consumer and business needs opportunities for marketers wishing to target various diverse groups in and wants are converted into satisfactions, with primary emphasis the United States. Topics include how to develop Marketing strategies on the core processes that underlie customer decision making. The and refine the Marketing mix to best serve and research these different course highlights major consumer behavior models, current research and changing groups. on consumer behavior, and the socio-cultural issues that influence Prerequisites: MKT 201 consumers. Attributes: Diversity Course, Undergraduate Prerequisites: MKT 201 Attributes: Undergraduate 2 Marketing (MKT) MKT 316 Digital Marketing (3 credits) MKT 341 Music Marketing (3 credits) In this course, students will learn how to use various online tools to A course for individuals considering a career in Music Marketing or the develop successful campaigns. Topics covered include search engine Music Industry minor. Examines the use of music in marketing often marketing (SEM), search engine optimization (SEO), internet and mobile called audio branding. Using popular press and case studies, this course advertising, social media and web analytics. looks at the integration of music in advertising, television, sports, film and Prerequisites: MKT 201 and (MKT 301 or MKT 303 or FMK 303 or other media. PMK 351) Restrictions: Students with a class of Freshman may not enroll. Attributes: Undergraduate Attributes: Music Industry Course, Undergraduate MKT 317 Fashion Marketing (3 credits) MKT 342 Music and Entertainment Law (3 credits) How fashion has evolved in today's world of social media, influencers, A discussion of the legal issues in the entertainment industry from the and the changing retail landscape. perspective of various stakeholders including artists, writers, agents, Attributes: Undergraduate producers and distributors. Using a legal framework, students will MKT 321 Advertising (3 credits) examine a variety of entertainment scenarios including concerts, shows, Advertising has come a long way from the days of "Mad Men", yet it is still radio and TV. the most prominent and glamorous component of the communications Prerequisites: MKT 201 and (MKT 341 or MKT 343) mix. An effective ad should inspire us to buy, click, donate or even vote. Attributes: Music Industry Course, Undergraduate This course will examine the elements of successful Advertising from MKT 343 Entertainment Marketing (3 credits) strategy and development to execution and evaluation. Entertainment can be viewed as both a ‘product’ and as a promotional Prerequisites: MKT 201 and (MKT 301 or PMK 351 or FMK 303 or tool. Learn about entertainment industry Marketing practices as well MKT 303) as the organizations and people who conceive of, create and distribute Attributes: Undergraduate entertainment properties including television, film, music, gaming and MKT 324 Public Relations and Publicity (3 credits) theater. Is all PR really good PR? The concepts, history, theory, social Prerequisites: MKT 201 responsibility and management of Public Relations and its role in the Attributes: Undergraduate communications mix. This course will survey PR problems and practices MKT 344 Business of Recorded Music (3 credits) in corporations, government agencies, associations and not-for-profit This course focuses on the structure and function of the recording organizations. industry and the role of various participants. It examines past, present Prerequisites: MKT 201 and (MKT 301 or MKT 303 or PMK 351 or and future business models employed by recording companies as they FMK 303) relate to recorded music’s value chain. Attributes: Undergraduate Restrictions: Students with a class of Freshman may not enroll. MKT 325 Fundamentals of Design (3 credits) Attributes: Music Industry Course, Undergraduate A "hands on" course where you will learn graphic skills that are the MKT 350 Event Marketing (3 credits) technical foundation for transforming advertising concepts into effective The use of Event Marketing as a strategy to reach consumers beyond visual communications. Extensive use of current online graphics traditional, cluttered advertising mediums. You will learn how to plan programs. and execute events, and use events to effectively engage prospective Prerequisites: MKT 201 and (MKT 301 or MKT 303 or FMK 303 or consumers, build brand awareness, and market
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