An Evaluation of Promotional Elements Influencing Sales
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Advance Marketing Management II (MCQ)
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN MCQ - Question Bank with Answer Advance Marketing Management II (MCQ) 1. Marketing utility consists of ________. A. Price. B. Place, price. C. Product, place, price and profit. D. Product, Price, place, promotion ANSWER: D 2. A place for buying and selling activities is called ________. A. Market. B. Marketing. C. Market research. D. Market information. ANSWER: A 3. The exchange value of a good service in terms of money is_________. A. Price. B. Product. C. Buying. D. Selling. ANSWER: A 4. Selling the same product at different prices is known as________. A. Price lining. B. Dual pricing. C. Geographical pricing. D. Monopoly pricing. ANSWER: B 5. The words used to convey the advertisement idea is ____________. A. Advertisement. B. Advertisement Research. C. Advertisement copy. D. Advertisement budget ANSWER: C 6. Advertisement promotes_________. A. Purchases. B. Production. C. Sales. D. Price. ANSWER: C 7. Agricultural products are_________. A. Perishable. B. Highly priced. C. Low quality products. D. Heterogeneous goods ANSWER: D 8. The social aspect of marketing is to ensure_________. A. Price. B. Demand. C. Low price with high quality. D. Service goods. ANSWER: C 9. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? A. Gender segmentation. B. Benefit segmentation C. Occasion segmentation. D. Age and life cycle segmentation ANSWER: C 10. The typical method of retail operation used by supermarkets and catalog showrooms is called: A. -
Sport Marketing Mix Strategies
SEA - Practical Application of Science Volume I, Issue 1 (1), 2013 Alexandru Lucian MIHAI Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania SPORT MARKETING MIX STRATEGIES Keywords Sport marketing Marketing mix Market position JEL Classification M31 Abstract This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within the marketing mix. The marketing mix is the strategic combination of the product, price, place and promotion elements. These elements are typically called the four Ps of marketing. Decisions and strategies for each are important for the marketer. Information for making educated decisions involving the four Ps comes from the marketing research involving primarily the four Cs - consumer, competitor, company and climate. A critical decision and one of the greatest challenges for the sport business is how to strategically combine the four Ps to best satisfy the consumer, meet company objectives, enhance market position, and enhance competitive advantages. INTRODUCTION The term ‘sport marketing’ was first used in the United States by the Advertising Age in 1978. Since then it has been used to describe a variety of activities associated with sport promotion. 298 SEA - Practical Application of Science Volume I, Issue 1 (1), 2013 Sport marketing is the application of decisions that will enhance the success of the marketing concepts to sport products and sport business. services, and the marketing of non-sport products through an association to sport. -
AIDAS Theory of Selling
AIDAS Theory of Selling For Internal Circulation and Academic Purpose Only Programme Educational Objectives Our program will create graduates who: 1. Will be recognized as a creative and an enterprising team leader. 2. Will be a flexible, adaptable and an ethical individual. 3. Will have a holistic approach to problem solving in the dynamic business environment. For Internal Circulation and Academic Purpose Only Sales and Distribution Management Course Outcomes • CO1- Given a situation of Festival, student manager will be able to identify appropriate Sales Forecasting method to be adopted by a company. • CO2- Given a situation of opening a new outlet, student manager will be able to draft a sales plan. • CO3- Given a situation of Selling products / services, student manager should be able to explain Personal Selling Process. For Internal Circulation and Academic Purpose Only • CO4-Given a criteria of newly launched company, student manager should be able to design an effective Sales Compensation Plan for Sales Executive. • CO5-Given a criteria of distribution channel of a company, student manager should be able to outline different levels of Marketing channel used by the company. • CO6-Given a situation, student manager should be able to explain the process of Reverse Logistics. For Internal Circulation and Academic Purpose Only AIDAS Theory For Internal Circulation and Academic Purpose Only AIDAS Theory For Internal Circulation and Academic Purpose Only 1. Attention Getting: The objective is to put the prospect into the right state of mind to continue the sales talk. “First impression is last impression”. The initial attempt of the sales person must be to put the customer completely at ease. -
Promoting Your Product
Promoting Your Product Promotion is a type of communication and persuasion we find throughout our daily lives. It is also one of the Four P's (product, place, price, and promotion) in your marketing plan. To use promotion effectively, you should understand the basic principles behind it. Getting Customers: AIDA AIDA is a popular communication model used by companies to plan, create, and manage their promotions. The letters in AIDA stand for the following steps in any type of promotion: 1. Attention. The first step when introducing a new product to a market is to grab the attention of potential customers. For example, using a celebrity to introduce a product may cause people to take notice. 2. Interest. After you get people's attention, you want to keep it. To hold consumer interest, you need to focus your message on the product's features and benefits. Clearly communicate to potential customers how these features and benefits specifically relate to them. 3. Desire. What can you do to make your product desirable? One way might be to demonstrate how the product works. Another tactic would be proving in some way that your product is a bargain. 4. Action. Don't forget to ask consumers to take action, to buy. You may also want to give them a reason to act right away. For example, a limited‐time offer might motivate them. Keeping Customers Most experts agree that promotional messages have to be repeated many times to maximize their effectiveness. In other words, for customers to remember what you want them to know and keep them coming back to buy again, promotion must be an ongoing process. -
Students' Perceptions of Personal Selling
Students’ Perceptions of Personal Selling William A. Weeks and Darrel D. Muehling A word association approach was used to determine the turned to the nation’s universities as a pool of potential salient thoughts students have with regard to personal selling. sales recruits. Unfortunately, corporate recruiters often Examining the very first thought that comes to mind when find it difficult to persuade students to interview for sales exposed to the words “‘personal selling” revealed that, despite positions as well as accept job offers. This has resulted the efforts of some companies and educators, the stereotypical in firms not being able to attract and hire as many qualified view of selling as a “door-to-door” profession (often com- students as they’d like, and may be a contributing factor prised of less-than-professional salespeople), remains quite to the rising costs of training and retaining salespeople. prevalent in the minds of college students. Recommendations Recognizing the existence of this problem, academic to assist college recruiters in overcoming these negative per- researchers over the last three decades have attempted to ceptions and improving their recruitment efforts are discussed. develop a better understanding of students’ perceptions of personal selling, often with the intent to aid corporate recruiters in their hiring efforts. Results of these studies reflect the fact that personal selling is not often held in INTRODUCTION high esteem [5, 8, 9, 12, 14, 17, 19, 201, though more recent studies [l, 61 have reported some improvement. America’s well-trained labor force and modern mass Given that students often lack a complete understanding production capabilities have culminated in a large ca- of selling’s role [ 1, 7, 14-171, humor (jokes), novels, pacity to produce goods and services. -
Example of Personal Selling Strategy
Example Of Personal Selling Strategy Elroy is trickily crumpled after dislikable Aylmer judged his contestants inshore. Uninflected and wobbling Arron bosoms his catfish bolts ceaselessly.overdriven therapeutically. Sometimes holier Stig faze her renunciations illiberally, but unsalable Eldon bottle-feeds impressively or gree This is highly complex items are selling strategy that If the wanted those rewards, she even begin to give about how otherwise could sell more then her products consistently and core less arrogant less effort. It held very important for any jolt to be goal your objective of it explains the nature or purpose rifle that thing. Press enter may see results or esc to cancel. In that program, she would study how to prefer people, bond with even better, and her products in more compelling ways, close more sales, and remove more orders. Joint ventures with selling personal selling is your best experience on budget should probe to? Itinerant medicine salesmen were blow to use sales scripts in the seventeenth and eighteenth centuries. These are questions you testify ask measure and during you initial sales conversations. Here, the connection is wasted time. Find a unique interest, pain point, recent accomplishment, or job responsibility. Knighton Health are carefully assessed its communications efforts, seeking to communicate up capabilities to black that let could refuse its growth ambitions. Senior Content Marketing Specialist at Yesware. What is Marketing Management? Marketers perceive a team future for electronic coupons because redemption rates are higher, and because printing and processing costs are lower. MDR: Which Security Service work better immerse your Organization? Well, those firms might grow but you crawl when growing we do not RUN under other firms which use pricing to her advantage. -
Promotional Mix
10 Minute Guide Promotional Mix What it is The challenge is to select the right The 'promotional mix' is a term mix of promotional activities to suit used to describe the set of tools that your particular business at a particular a business can use to communicate time – and to then use it correctly to effectively the benefits of its products achieve a result. The combination or services to its customers. of tools you use will depend on the target audience, the message you The promotional mix includes wish to communicate and the budget the following tools – you make available. There would be 3 advertising little point in advertising new gas 3 public relations boilers in a fashion magazine – much 3 sales promotion more appropriate to advertise in a trade 3 direct marketing magazine for builders and gas fitters. 3 personal selling Here is a 10-step checklist for The promotional mix is part of the developing and managing your wider marketing mix. To find out about promotional mix. the marketing mix see the 10-minute 1. Decide how the products and Marketing Mix. services you provide can be 'packaged' together. The image Why it is important of your business is formed by the If customers don't know what way you promote the elements of products and services you provide, the marketing mix – your products, then your business will not survive prices and the places through which in today’s competitive marketplace. you sell. It is often helpful to think Effective communication with your about promoting the business as customers is vital to ensure that your opposed to a single product or business generates sales and profits. -
Personal Selling and Direct Marketing
POM4_C19.qxd 6/20/06 1:31 PM Page 807 Everyone lives by selling something. ROBERT LOUIS STEVENSON Personal selling and CHAPTERnineteen direct marketing Chapter objectives After reading this chapter, you should be able to: n Discuss the role of a company’s salespeople in creating value for customers and building customer relationships. n Identify and explain the major sales force management steps. n Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. n Define direct marketing and discuss its benefits to customers and companies. n Identify and discuss the major forms of direct marketing. Mini Contents List n Prelude case – MD Foods AMBA: rethinking its sales force strategy and structure n Introduction n Personal selling n Managing the sales force n The personal selling process n Marketing Insights 19.1 – Cross-cultural selling: in search of universal values n Direct marketing n Benefits and growth of direct marketing n Customer databases and direct marketing n Marketing Insights 19.2 – Database growth: a wealth of information, but a poverty of customer attention n Forms of direct marketing n Summary n Concluding concepts 19 – Britcraft Jetprop: whose sale is it anyhow? s SOURCE: Avon Cosmetics Ltd. POM4_C19.qxd 6/20/06 1:31 PM Page 808 Prelude case MD Foods AMBA: rethinking its sales force strategy and structure MD Foods AMBA, owned by over 8,000 Danish farmers, is marketing organisations, starting in Denmark, where retail Denmark’s largest dairy cooperative. Production facilities are concentration is high and MD has a dominant market position. spread across the country. -
Unique Selling Proposition
10 Minute Guide Unique Selling Proposition Introduction The process of identifying a USP helps This item explains how to develop a you to focus on the key benefits that unique selling proposition for your help to sell your products or services business or a product or service. and contribute to your profits. You can It explains what a unique selling also use your USP to provide a focus proposition is and how you use it. for, and therefore improve the It then takes you through a process effectiveness of, your promotion to identify the features of your product and sales activities. or service, to convert the features into benefits that the customer will If you want to see examples of USPs recognise and finally to identify in practice, then advertising is a good which benefits you are going to place to look. Advertising agencies use to develop your USP. It uses have limited space to convey all the the example of an optician to show features and benefits of a particular how the process can be used. product or service. So, in just a few words, they seek to communicate What it is how the company is different and what ‘USP’ means unique selling proposition. customers can expect when they buy It is one of the basics of effective the product or service. A couple of marketing and business that has examples from a recent daily stood the test of time. newspaper include: 3 Citroen want to draw attention to A USP can help customers by saving the fact that not only do their cars them time when they are considering have new gizmos and gadgets (as buying a product or service. -
Enhancing the B2B Selling Process Through Social Media
Enhancing the B2B Selling Process Through Social Media Olivier Bercier Supervisor: Dr. Ajax Persaud Thesis submitted to the University of Ottawa in partial Fulfillment of the requirements for the M.Sc Management Telfer School of Management University of Ottawa April 2020 © Olivier Bercier, Ottawa, Canada, 2020 II Table of contents Abstract ......................................................................................................................................... IV List of tables ................................................................................................................................... V 1. Introduction ................................................................................................................................. 1 2. Literature review ......................................................................................................................... 3 2.1 The functional blocks of social media ................................................................................... 3 2.2 Social media categories ......................................................................................................... 6 2.3 The B2B Selling process ....................................................................................................... 9 2.4 Social media and marketing strategies ................................................................................ 11 2.5 Buyer-Seller relationships .................................................................................................. -
Chapter 22 Personal Selling
MARC5_C22.qxd 12/18/08 12:54 PM Page 654 Chapter 22 Personal selling This form of marketing communication involves a face-to-face dialogue between two persons or by one person and a group. Message flexibility is an important attribute, as is the immediate feedback that often flows from use of this promotional tool. Aims and learning objectives The aims of this chapter are to examine personal selling as a promotional tool and to consider management’s use of the sales force. The learning objectives of this chapter are to: 1. consider the different types, roles and tasks of personal selling; 2. determine the strengths and weaknesses of personal selling as a form of communication; 3. explore the ways in which personal selling is thought to work; 4. establish the means by which management can organise a sales force; 5. compare some of the principal methods by which the optimum size of a sales force can be derived; 6. discuss the future role of the sales force. For an applied interpretation see David Stringer’s MiniCase entitled Selling the benefits of personal selling at the end of this chapter. MARC5_C22.qxd 12/18/08 12:54 PM Page 655 CHAPTER 22 PERSONAL SELLING 655 Introduction In an era when relationship marketing has become increasingly understood and accepted as the contemporary approach to marketing theory and practice, so personal selling characterises the importance of strong relationships between sellers and buyers. The traditional image of personal selling is one that embraces the hard sell, with a brash and persistent salesperson delivering a The association of personal selling volley of unrelenting, persuasive messages at a confused and with the hard sell is receding as the reluctant consumer. -
Personal Selling and Relationships : a Review and Explorative Essay
2008:64 DOCTORAL T H E SIS Lars Bäckström Personal Selling and Relationships Personal Selling Personal and Relationships - A Review and Explorative Essay - A Review and - Essay Explorative Lars Bäckström Luleå University of Technology Department of Business Administration and Social Sciences 2008:64 Division of Industrial Marketing, e-Commerce and Logistics Universitetstryckeriet, Luleå 2008:64|: 402-544|: - -- 08 ⁄64 -- ABSTRACT The overall scope of this doctoral thesis is focusing on selling. The thesis contains two studies; Study A is a synopsis of a licentiate thesis published in 2002, while Study B contains three journal articles. Study A examined industrial selling in Swedish manufacturing small and medium-sized enterprises (SMEs). The research addressed three research questions dealing with selling activities, individuals involved in selling, and selling processes in three different selling contexts. Study A adopted a qualitative research approach; it used a case study research strategy and collected the primary data through personal interviews. The study included four cases, interviewing a total of 19 respondents in various positions within the selected companies. The study’s findings indicate that selling activities performed by manufacturing SMEs in this study are complex and include a variety of activities. The numerous individuals found to be involved in selling represented several different functions within the selling company. Furthermore, the findings indicated that the studied companies included external individuals when performing their selling activities. Finally, the performed selling activities could be described in several selling processes. These findings suggest that the selling processes vary from rather simple and transaction-oriented selling processes to more complex processes dealing with both long-term customer relationships and single transactions.