FOR IMMEDIATE RELEASE Contact: Mark Smith July 30, 2018 336-335-7258

‘ Black’ to Hit Store Shelves in August

GREENSBORO, N.C. – Winston Black, the newest edition of the iconic Winston brand, will be hitting store shelves in August, bringing a new look and a great taste to the premium category.

With an embossed texture and sleek honeycomb pattern the new Winston Black packaging is a stand out on its own, according to the company that manufacturers and markets the Winston brand – ITG Brands.

“Combine that with a smooth, balanced, full-flavor taste and you have a product that will turn a lot of heads,” says Michael Graves, cigarette brand director.

Winston has been one of the largest cigarette brands in the U.S. for decades and has been growing across the country since ITG Brands began selling it in 2015.

“Winston Black creates a new point of entry for competitive adult smokers to discover, or rediscover, the brand,” Graves says. Winston Black will be available in King Size and 100s in a cork filter tip.

“There has been a lot of great buzz inside the company about the Winston Black product and packaging,” Graves says. “People are really excited about it and I believe we can expect the same reaction from adult smokers. As adult smokers become aware of Winston Black through retail signage, direct mail, website and emails, we should see a lot of positive momentum for the brand.

“Everything about Winston Black is remarkable,” he says “The pack design is beautiful and eye catching. The product is incredibly smooth and flavorful, and the black foil and inner frame are just cool. When adult smokers see it, I think it will be a game changer.” ______

ITG Brands, LLC is the third-largest company in the and offers a broad portfolio of the most well-known cigarette, cigar and brands – including Winston, , , and USA Gold ; , Backwoods and cigars; and blu eCigs electronic cigarettes. ITG Brands maintains its corporate headquarters in Greensboro, N.C. For additional information, please visit www.itgbrands.com.