Dio and Television

OCTOBER 11, 1948 Published in 2 parts Part 1 PRICE 25 CENTS,

The Newsweekl-y of ® dio and Television

independent outfit, has turned up some explosive data. 2,000 housewives, plus a group of super- market men, were plied with questions. And we discover that: More women food -shop on Friday A MESSAGE than on Saturday. THAT MAY CHANGE The percentage of women who food -shop YOUR IDEAS all through the week ABOUT is larger ADVERTISING than either the Friday or Saturday total!

This means one thing: the weekly advertising Friday, gentlemen, is not splurge is as inadequate as a tea strainer in a trout stream. Only across -the -board, day-in- and -day- the only day out "reminder" advertising can give you food men a real bite out of the richest food market in in the week America. And that means a daily job on WOR. Gentlemen: We'd like to show you the breakdown of the survey.

It's been common practice to slap most food advertising into a Friday medium, on the theory that most food shopping happens on Saturday. Now comes WOR, no upstart in the field of selling food (20% of our accounts are food accounts), WOR to tumble the apple cart. A recent survey on food- buying habits in met- heard by the most people ropolitan New York, conducted for WOR by an where the most people are

mutual IFyou really want tisers know their problems and solve them to know whether an advertising campaign .. whether these problems relate to distribu- will work, there's one sure way to find out tion, packaging, product, dealer and con- ... TRY IT. If you really want to know if a sumer attitude, or what. And with "know product or package is right, a selling theme how" peculiar to the area, plus manpower strong .. TRY IT. And you can try it in to do the job, The Nation's Station is in a WLW -land in a manner not possible else- position to give service that is truly unique. where. For WLW -land is a true cross -section of America -an ideal proving ground for new products, new ideas, new techniques. AMONG WLW'S SERVICE FACILITIES .. . In WLW's Merchandise -Able Area live People's Advisory Council thirteen and a half million people. Here are to determine program preferences and for rich folks and poor. Here are farming ham- general consumer market studies. lets and mighty industrial cities. Here are Consumer's Foundation parts of the east, the mid -west, the north and to determine consumer reaction to products and packaging. the south. Here is a true mirror of America Merchandising Departments in all of its varied aspects. to stimulate dealer cooperation, check distribution, report attitudes, etc. And here is a great radio station, covering Test Stores as a the area network covers the nation - to check potential buying responses, effec- dominant in some cities, less dominant in tiveness of new packaging, displays, etc. others- reaching millions of people every Buy Way day, but like any other medium or combina- monthly merchandising newspaper for retailers and wholesalers. tion of media, not reaching all the people Specialty Sales all the time. The conditions your selling senior drug sales force to help secure effort will face in WLW -land are those it will basic distribution or supplement current face elsewhere. Truly, as WLW -land goes, sales or distribution. so will go the nation. But that's only half the story. Not only does WLW's Merchandise -Able Area provide an ideal proving ground; WLW also offers facilities and services not equalled by any other radio station. Selling THE NATION'S MOST MERCHANDISE -ABLE STATION "time -on -the -air" is not the beginning and end of its service to advertisers. Rather, Gteaf ,izoca`ur9 arlbo2a4 ó0(, WLW believes it is a duty to help adver- Don't overlook this $2 billion market

in your TELEVISIO% plans

The same folks who have made WMC and WMCF your best buy in Memphis will soon be on the air with WMCT, the Mid -South's first Television outlet. "T Day" is set for December-and that "ain't far off "!

Make your plans now! TV sets are being sold and installed throughout Memphis -WMCT's new equipment and its complete engineering staff are getting ready to begin operation. It's time to make your wishes known.

Service, and plenty of it! In addition to one large studio 28x34 ft., WMCT has an auditorium seating 1,050 people, complete with spacious stage, dressing rooms and scenery storage. Equipment is the finest, RCA throughout. Includes: one RCA mobile unit complete with micro -wave relay equipment; two studio cameras; two field cameras; three movie cameras-one with sound; two 16 mm. slide projectors; balopticon; Houston film pro- cessor; and B & H printer. WMCT will be completely staffed and equipped to give you the finest TV service available anywhere.

It won't be long! We're past the planning stage -WMCT's new transmitter has been tested -all equipment installed -We're almost ready to go. How about your TV plans for this major market?

CHANNEL 4 WMC MEMPHIS, TENNESSEE NATIONAL R E P R E S E N T A T I V E S T H E B R A N H A M COMPANY

Iii MC - W M C F - W M C T owned and operated by the Commercial Appeal

Published every Monday, 63rd issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS. INC.. 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Upcoming I Closed Circuit Business Briefly Oct. 11 -12: NAB District 6, Buena Vista Ho- BUS FIRMS USE RADIO Continental SI ENCE surrounding joint move of Televi- tel, Biloxi, Miss. Santa Fe Bus System of California and Con- sio Broadcasters Assn. and NAB to work out tinental Bus System of New Mexico and Ari- coo . erative operation may be broken in near Oct. 11 -13 AAAA Pacific Council Meeting, zona carrying heavy radio schedule in these fut re. Understood spokesmen for two asso- Arrowhead Hotel, Arrowhead Springs, markets: Albuquerque, N. M.; Phoenix and cia ions will huddle before another fortnight. Calif. Flagstaff, Ariz.; San Diego, Los Angeles, Long Beach, San Francisco, Oakland, Fresno, FA ' from thought of merging with NAB, Oct. 12 -13: NAB FM Executive committee, Stockton and Bakersfield, Calif. Agency, Lan - so e forces within Television Broadcasters NAB Hdqrs., Washington. nan Sanders, Dallas. As n. would like to get paid executive to bro den operations in its sphere of activity. Oct. 14 -15: NAB District 5, Biltmore Hotel, SERIES TV SPONSORS World Series Un onfirmed report: FCC Chairman Wayne Atlanta. sponsors announced Friday by WGN -TV Chi- Co may be offered presidency after elections. cago: Nelson Brothers Furniture Co., Chi- (Other Upcomings on page 60) cago-Tenth Inning, following Friday and AR OUR Co., Chicago, interested in sponsor- Sunday games, George H. Hartman, agency; ing first half of Kay Kyser daytime half -hour Atlas Brewing Co., Chicago, World Series sho , five weekly on ABC. Lever Brothers Warmup, preceding Friday- Saturday- Sunday dro.ped option [BROADCASTING, Sept. 27]. games, Olian Advertising, agency. Pillsbury Flour will sponsor latter quarter - Bulletins ho five weekly. CAMERA CAMPAIGN Revere Camera FCC granted authority Friday afternoon to RE ORTS from TV hinterlands indicate con - Co., Chicago, will sponsor Jo Stafford Show, Westinghouse Electric Corp. for Stratovision Thursdays, 7:30 -7:55 p.m. (CST), 52 weeks st ction permit holders, notably in non -basic relay of sixth and seventh World Series games ma kets, are going ahead full pace on installa- on ABC from Hollywood, effective Nov. 11. (if played) from Boston to midwestern TV Agency, Roche, Williams & Cleary, Chicago. tio : despite allocations freeze which could network (early story page 67). Plane would giv them breather. It's because stations fly over western Pennsylvania. MBS under- fee that in any ultimate reallocation, low AGENCY NAMED Televista Corp. of stood- to have approved series pickup by West- America, New York, manufacturers of tele- ban . s might well go to larger centers, with inghouse. Stratovision plane to relay signal UH operations in secondaries. vision and radio receivers, appoints Arnold of WMAR -TV, Baltimore Sunpapers station, Cohan Corp., New York, to handle advertis- midwest from point 25,000 DE OCRATIC National Committee starting to feet above Pitts- ing. Many types of media will be used. thr e-a-week afternoon show on ABC today burgh. (3: 5 p.m., Mon., Wed., Fri.). Details kept TRANSCRIBED SPOTS Carnation Co. and r wraps until kickoff but understood po- (Fresh Milk Division), Los Angeles, running liti , I talk will be heavily sugar- coated with PETRILLO- RECORD SESSION 25 transcribed spots weekly for 13 weeks on ent-rtainment to woo women listeners -and AGAIN LACKS RESULTS KQW, KGO and KFRC, all San Francisco. vot rs -away from soap operas and other Agency, Erwin, Wasey & Co., Los Angeles. fa iliar daytime fare. AFM PRESIDENT James C. Petrillo continued negotiations with recorders at hour's CLUB Club IN RE TV, comments of NBC Washington session in New York Friday. Next meeting ALUMINUM RENEWS Aluminum Products Co., Chicago, Nov. 2 re- Vic President F. M. (Scoop) Russell at net- scheduled today at 2 p.m. Statement issued wor news Club Time, ABC, Tuesdays, 9:45 -10 management meeting week ago at White after Friday's meeting said ". . General Sul hur Springs, are taking hold. He de- a.m. (CST) for 52 weeks. Agency, Leo Burn- recording situation was discussed. Both sides ett, Chicago. scri.es low band as ultimate "clear chan- are striving for a mutually satisfactory solu- nel ' of TV, with UHF as haven of regionals tion." (See earlier story page 22). Reporter and locals of future. who stuck head in open door of conference MBS CO -OP SALES INCREASE AT PRICE of $28,259.60 and subject to FCC room as meeting began and asked, "What's 20% OVER LAST YEAR app oval group of California broadcasters the score ? ", was told "2 to 0 ". Conferees were hay acquired from James B. Littlejohn, huddled around radio listening to World Series MBS cooperative program sales are 20% above pre ident, and other stockholders, 55.35% broadcast. a year ago at this time, according to Bert stoc control of KOPP and KOPP -FM Ogden, Hauser, network's director of cooperative pro- Uta . Group includes Riley R. Gibson and grams. Ro W. Sinor, manager and commercial man- Mutual co -op sales to Sept. 30 totaled 1,209 age respectively of KREO Indio, Calif.; WJBK -TV DEBUT compared to 1,004 by same date last year, Mr. Hauser said. Latest total represents more than Ric and T. Sampson, engineer and former WJBK -TV, Fort Industry Co. station San Bernardino station operator; N. Pratt 1,700 individual sponsors, he said. Mutual's in Detroit, went on air Friday with in- co -op leader is Fulton Lewis jr., whose news Smi h, KOPP sales manager. Deal handled itial program -first midwestern network tlackburn- Hamilton Co., KOPP operates commentaries are sponsored on 314 stations. by telecast of World Series. Station operat- wit 1000 w daytime on 730 kc. Kate Smith Speaks is second with 146 stations. ing on interim basis but will file for AL HOUGH all parties are noncommittal, commercial permit. Record claimed in it's now learned that when Truman entour- fast installation of GE transmitter, CHEVROLET DRAMA AWARD age took to rails last month, White House which arrived in early September and CHEVROLET DEALERS ASSN., whose video sen hurry -up call for J. Leonard Reinsch to was on air with test pattern in little dramatic program Chevrolet on Broadway weeks. Games microwaved res e status as radio adviser, which port - over three to starts tonight (Oct. 11) as Monday 8 -8:30 p.m. foli he had held for first two years of Tru- WJBK -TV by way of AT &T from To- feature on 7- station NBC -TV network, offer- ma tenure. Mr. Reinsch was engrossed in ledo -where Fort Industry Co. operates ing award to author of best drama of 13 -week Her ulean task of installing new million -dol- WSPD -TV. series. Television editors of daily and industry (Continued on page 86) papers to serve as judges. Pag 4 October 11, 1948 BROADCASTING Telecasting .,? .., ,. w. H _ . 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K S ® ,äi tia ®a Val 11. sitar tlull OKLAHOMAi tt+ 1111, 'ó,n Sy,IW- 'T EhIl Sem ^ ÓKLAMA.MAaj[ to KCMO's Mid- America Yes, farmers in the 213- county Mid -America area covered by KCMO produce nearly 10% of the net farm income of the whole United States! FACTS FOR STATISTICIANS

Mid -America is truly a farming center. And- Mid -Amer- Re:Mid- America ica's farmers had an average net income of $4139 in 1947 Population: 5,435,091 ... over $1000 higher than the national farm average. Area: 213 counties inside measured 'h millivolt area. Mail response from 466 counties (shaded on map) in Farming is "big business" in Mid -America and because six states and 22 other states not tabulated. it is, Mid - Ame'rica's farmers have to keep up-to- the -min- Population Distribution: Farm, 48 %; City, suburban, and ute on new farm methods and latest market reports. That's small towns, 52 %. why so many of Mid -America's farmers rely on KCMO's Farms: 422,380 farm service programs. To sell your product to Mid - Net Farm Income: $1,747,147,000* America's wheat -and - corn -rich formers, center your Average Mid- America Net Farm Income: $4139' selling on KCMO. Average US Net Farm Income: $3084*

50,000 WATTS DAYTIME - Non -Directional

10,000 WATTS NIGHT -Blo kc. National Representative: JOHN E. PEARSON COMPANY CM 0 * Net alter business expenses - personal taxes and KCFM... 94.9 Megacycles not included. Statistics from 1947 Soles Management Survey of Buying Power. KANSAS CITY, MISSOURI Basic ABC for Mid -America ONE station ONE set of call letters ONE rate tard ONE spot on the dial

BROADCASTING Telecasting October 11, 1948 Page 5 r

1 1 Published IT eekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone: ME 1022 1 1 INDEX: GENERAL NEWS PAGE 22 Music's Most Glorious Voice' TELEVISION PAGE 27 1 1 DEPARTMENTS: Agencies 16 _ Allied Arts 80 1 1 Commercial 49 Editorial 46 FCC Actions 72 FCC Box Score B5 1 Music, News and Sports- that's what 1 Management 42 Network Accounts 81 New Business 12 WHHM is known for and that's what helps News 79 1 Open Mike 8 Our Respects to 46 WHHM deliver Production 50 Programs 70 1 1 Promotion 84 Radiorama 38 Technical 82 MORE LISTENERS PER DOLLAR IN MEMPHIS 18 Telestatus _ 1 1 Turntable 82

FEATURE CALENDAR Let the jingle of the cash register be 1 First issue of the month: Comparative Network 1 Program Sponsors Schedule Second issue: Network Boxscore; Public Interest merry music to your ears. It's no news to Third issue: Trends Survey 1 1 Fourth issue: Milestones wise timebuyers that WHHM is that station At Washington Headquarters SOL TAISHOFF 1 1 Editor and Publisher with the High, Happy Hoopers and it's cer- EDITORIAL ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Editors; tainly fine sport to sit back and watch sales Fred Fitzgerald, News Editor; Paul Fulcomer, 1 1 Asst. to the News Editor, Robert B. Luce, Re- search Editor; Mary Zurhorst, Copy Editor. STAFF: Lawrence Christopher, Phyllie Engel- grow. man, Ed Keys, Tyler Nourse, John Osbon. EDI- TORIAL ASSISTANTS: Yvonne Caldwell, Nancy 1 1 Diehl, Grace Hargrove, Mary McCauley, Doris Sullivan ; Eleanor J. Brumbaugh, Secretary to the Publisher. BUSINESS MAURY LONG, Rosinses Massager George L. Dent, Adv. Production Manager; Harry 1 1 Stevens, Eleanor Schadl. AUDITING: B. T. Taishoff, Irving C. Miller, Eunice Weston. SPECIAL PUBLICATIONS 1 BERNARD PLATT, Director 1 Estelle Markowitz. CIRCULATION AND READERS' SERVICE WINFIELD R. LEVI, Manager John Cosgrove, Warren Sheets, Chapailer Hodg- a WHHM 1 son, Jeanette Wiley, Elaine Suser, Liman Oliver. NEW YORK BUREAU Mid - South's Station for 250 Park Ave., Zone 17. PLaza 6 -8866 EDITORIAL: Edwin H. James, New York Editor. Florence Small, Irving Marder, Stella Volpi. Music, News, Sports 1 Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Director; MEMPHIS, TENNESSEE Tom Stack. CHICAGO BUREAU PATT McDONALD, FORJOE & CO., 360 N. Michigan Ave., Zone 1. CEntral 6-4116 1 L. Thompson, Manager; Jane Pinkerton. manager representatives William HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone ES. Member of HEmpetead 8181 David Glickman, West Coast Manager; Ralph G. Association of 1 Tuchman, HoUywood News Editor; Ann August. Independent TORONTO 417 Harbour Commission Bldg. ELgin 0775 Metropolitan Stations James Montagnes. 1 BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: *Hear the Mallow Tones of the Homond Organ BROADCASTING -The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in 1932 and Broadcast Reporter in 1938. Reg. U. S. Pat. Office 1 Copyright 1948 by Broadcasting Publications, Inc. r Subscription Price: $7.00 Per Year, 25c Per Copy Pag 6 October I1. 1948 BROADCASTING Telecasting FIGURES DON'T LIE . But They Often Mislead!

In a recent report reflecting migration between the states, the U. S. Census Bureau listed Oklahoma as one of nine states which have lost population. Numerically, the point is conceded -BUT. THERE'S MORE TO THE PICTURE

THAN MEETS THE EYE . FOR INSTANCE -The wealthy 26- county KTUL trade area of Northeastern Okla- homa -with Tulsa as its hub -actually FORGED AHEAD IN POPULATION, due to expanding industrialization. RADIOWISE -It has ALSO shown a DECIDED INCREASE IN THE NUMBER OF RADIO FAMILIES. BMB's new and corrected county and city radio ownership report for 1948, credits the KTUL coverage area with:

245,580 RADIO FAMILIES as compared with 196,710 in 1946.

THIS MEANS - A"BONUS" INCREASE of 48,870 RADIO HOMES in KTUL Service Range - Another Sizable City of Radio Listeners.

FURTHERMORE -Tulsa's business index for the first six months of 1948 shows a marked upswing in buying volume and earnings -this coupled with an expected $150,- 000,000 annual recreation "bonanza" for Northeastern Oklahoma, developing from a half -billion dollar dam construction program, already well advanced. TO THIS ADD -Sales Management's 1948 Survey of Buying Power estimates for the KTUL TRADE AREA: Gross Effective Buying Income -$878,774,000: Gross Farm Dollars -$121,312,000: Total Retail Sales- $587,952,000: Food Sales- $151,697,000: General Merchandise Sales -$82,224,000: Drug Sales -$23,717,000. TULSA and NORTHEASTERN OKLAHOMA are RICH, DEVELOPING MARKETS ... KTUL HOLDS THE KEY!

)O /Gf1 /la C441- K#adel, INC. Vice -President RADIO STATION REPRESENTATIVE KTu and General Manager TULSA, OKLAHOMA

BROADCASTING Telec:,scinz October it, 1948 Page 7 on since our last report and we can Lawyer Giveaways only at this time give you an un- ED] TOR, BROADCASTING: supported opinion that there are As one who has been engaged more than 10,000 installed sets in Open Mike the area. Many of the major dis- in of radio law the practice for are welcomed. editors reserve nearly twenty years, I take this (Letters The the right to use only the tributors have no merchandise left most pertinent portions.) for their dealers. Many dealers means delivering a message . of .. not only have everything in radio's greatest media of com- sold out munication to the broadcasters. I on hand but have a comfortable could very easily result in heart lieve I know what "good program- list of backorders. We are running hope it will provoke enough thought failure to the unsuspecting victim ming" means. Certainly a contin- some 5 and 6 hours of test pattern daily to command at least atten- and then the networks and spon- uation by the Federal Communi- new tion by ... the Federal Communi- to permit all these sets to be sors will have blood stains on their cations Commission or any branch installed . . . cations Commission. hands. of our Federal Government of "gift James C. Hanrahan The American public is fast be- Please do not underestimate enterprise programs" cannot pos- General Manager coming a patient whose disease this prediction. Only recently, on sibly fit into the definition of op- WEWS (TV) Cleveland will be diagnosed as radioneurosis. a national network program, an in- erating a radio station in the pub- ., * * This neurosis is being thrust upon dividual failed to win a fortune of lic interest, convenience, and neces- the American public through the $27,000 because he was slightly sity. Holdings in WVLK so- called giveaway programs which in error regarding the title of a David Randolph Milsten. EDITOR, BROADCASTING: not only violate the Federal law, song, which means absolutely noth- Milsten, Milsten, Johnston My attention but completely rape good taste in ing except a way for sponsors to & Morehead has been called to American broadcasting. Sooner or spend tax money in advertising. It Tulsa, Okla. your weekly magazine of Sept. 20, on page 76 thereof, to the column later, some unsuspecting soul is is not a healthy condition, . . a r * going to pick up the telephone and good radio, is being threatened headed " `Happy' Sells WVLK to ... Scripps- Howard Radio." I make find that because he has left one . I am very conscious of the fact Cleveland TV Booms letter off of the title of a song he that there are strong elements who EDITOR, BROADCASTING: particular reference to the last sentence in paragraph four of the will have missed winning a life- will oppose my thinking. I repre- . the sale of sets in this area time fortune. Such disappointment sent three radio stations and I be- has gone forward at a dizzy pace article, reading as follows: "Recent realignments in the ownership have just been reported to FCC, including a reduction of President Chandler's holdings and with Gen. J. Fred Miles, of Louisville, becoming one of the principals." Gen. Miles does not own a single share of the common or preferred stock of the Bluegrass No other station- Broadcasting Corp., the licensee of radio station WVLK ... Of the outstanding common stock of 1000 shares Robert F. Miles, son of Chicago or elsewhere- Gen. Miles, owns, in his own right, 250 shares ... Mrs. Georgia E. P. Miles, the wife of Gen. Miles, owns, in her own right, 165 shares of the preferred stock. Gen. Miles has no financial in- COVERS terest in the ownership of Blue- grass Broadcasting, and no interest other than the usual interest of a father and husband in the invest- South Bend... ments of members of his family. Eli H. Brown III Brown and Eldred Louisville only WSBT does that! * * * Knuckle Gnawer EDITOR, BROADCASTING: Sure, other stations can be heard in South Some scoundrel has walked off with my desk copy Bend - but the audience listens to WSBT! of the 1948 and Yearbook, and my irritation and This station always has been, still is, the inefficiency are daily mounting. overwhelming choice of listeners in the South Is there anything be Bend market. No other station even comes that can done to ease the tension? Or must close in Share of Audience. Look at any South I gnaw my knuckles waiting for Bend Hooper for convincing proof. the 1949 issue? H. B. McCarty WHA Madison, Wis. Editors Note: Our supply is depleted. We hope '49 will be in time. s s * Applause for Staff EDITOR, BROADCASTING: a great deal of thanks to all of the members of the smoothly organized staff whose job it is to keep the magazine going where 5000 WATTS 960 KC Cris the subscriber goes. Your department is probably one of the best

L H . R A Y M E R I U C P Y T L R E P R E S E I among P A O M A N N A O N A N T A T V E major magazines. ... Don Hopkins WTAN Watertown, N. Y. Page 8 October 11, 1948 BROADCASTING Telecasting 1lCA lÌe9iDecfij RZ A P..Il.li,cytic±llg( iñásrivCseste 111i.,..t'It..,ae

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BROADCASTING Telecasting October 11, 1948 Page 9 Profits Await Feature of the Week Advertisers in these Markets 11

Trailer used by RRN for remote broadcasts. THE conviction that radio iá not Other stations are in Wethersfield, FIRST getting sufficient and specialized Bristol Center, DeRuyter, Cherry In the farm information to farmers has Valley and Turin. Each station has resulted in the establishment of a 250-w GE FM transmitter with the Rural Radio Network Inc. effective radiated power of 1.3 kw. [BROADCASTING, Aug. 16]. Located Service areas overlap, making pos- in New York State, and wholly - sible the all -radio network. Each owned by 10 farm organizations, of the transmitters is located at an the FM network provides service elevation of at least 2,000 feet, for 118,000 New York farms. offering line -of-sight transmission The 40th retail market Headquarters are at Ithaca. (Continued on page 82) DAVENPORT ROCK ISLAND

M O L I N E On All Accounts EAST MOLINE JIE DRINKS Dad's Old Fash- year -old son, Eugene, is attending WKBO ioned Root Beer and eats the U. of Chicago laboratory Joy Candy because he school. HARRISBURG" wants to, not because they happen Switching to Western Manufac- ESTABLISHED /922 to be two highly remunerative ac- turing Co., Chicago, manufacturer counts he originated, claims Arthur of boys' clothing, as advertising "FIRST station to es- M. Holland, owner of Malcom -How- ard agency in Chicago. manager, Art remained there tablish exact timing An advertising executive who briefly, and later (by now he's for beginning and has never been anything less in 23) took on similar duties at New - ending of all pro- his professional career, Art has art Clothing Co., where he remain- "promoted some kind of product" ed three years. With a backlog of grams." GAL ever since he was 18. Born in Chi- advertising experience and an in- cago in 1907, he at- grown desire to ex- rNBASTER9PA. tended local element- pand his already ary schools and elastic horizons, he E Crane Technical organized the Mal- High school. Gradu- colm- Howard agen- ating at 16, he en- cy in partnership rolled for commerce with Sol Caplan. studies at North- "Caplan supplied western U. and sur- the funds, I gave mounted work -and- the time, and we school barriers by both hatched ideas," completing three full Art explains. Mr. years of academic Caplan, now owner CHICAGO studies in four years of the Marvin Paper EStABL/SH of night school. Co., Chicago, one of OMAHA After snaring a largest firms of its ODADGTIE lead from an employ- kind in the country, ment agency, he ap- sold Art his share plied for a job as of the agency in assistant advertising 1934. manager of End -O- AR T Limiting his ac- Corn Labs. (phar- counts to Chicago Represented by maceuticals), now operating in retail stores at the outset, Art CAM 5.000W1420Kc. Vermont, and was hired. One year signed for the first time Newart's, ROBERT FM 47 Kw., 103.7 Mc. later, at the age of 19, he was Rubin's Clothing Store, Joy Candy Co. and Holland's Jewelers (owned C.F. 22.9 Kw. vis. MEEKER given the title of advertising man- TV val and uuial, ager. His duties, concentrated on by an uncle), all of which the 0 Channel 5 ASSOCIATES agency still carries buying newspaper space, left him because of a NEW YORK LOS ANGELES "weird combination of good luck BASIC NBC Affiliate occasional evenings to woo and win SAN FRANCISCO CHICAGO and sentiment," he said. D A V E N P O R T, I O W A Ann Peitz, whom he met at a The Dad's Old Fashioned Root friend's home. On Art's 20th National Representatives STEINMAN STATIONS birth- Beer account, created in 1939 by Free 8 Peters, Inc. day, the couple was married. A.12- (Continued on page 79) Page 10 October 11, 1948 BROADCASTING Telecasting IN IOWA THEY TURN ON THE IGNITION -THEN THE RADIO,

THE 1948 Iowa Radio Audience Survey * Iowa Radio Audience Survey-today--or shows that 41 % of Iowa car owners have ask Free & Peters. radios in their cars -that these extra ( "non- radio listeners provide a very * The 1948 Iowa Radio Audience Survey is a "must" Hooper"!) for every advertising, sales, or marketing man who substantial bonus audience! is interested in the Iowa sales -potential. On long trips, 60.1 % of car radios were re- The 1948 Edition is the eleventh annual study of radio listening habits in Iowa. It was conducted by ported to be in use "almost all the time" or Dr. F. L. Whan of Wichita University and his staff. "quite a bit of the time." On short trips, is based on personal interviews of 9,224 Iowa families. scientifically selected from the city, town, vil- the remarkably high percentage of 36.6 are lage and farm audience. or a heard "almost all the time" "quite hit As a service to the sales, advertising, and research of the time." professions, WHO will gladly send a copy of the 1948 Survey to anyone interested in the subjects Up -to -date, factual information on use of car covered. radios is only one of many new and extremely interesting subjects covered in the 194.8 Iowa Radio Audience Survey. They confirm the Survey's 11 -year policy of modernizing your old data -"bringing to light new information not previously gathered." W For all the information you need about radio f for 1 owa PLUS f in Iowa, write us for your copy of the 1948 DES MOINES . . . 50,000 WATTS Col. B. J. Palmer, President P. A. Loyet, Resident Manager FREE & PETERS, INC.. National Representatives nmmmmmnimmmmmilimmmlmmmEmmmnmlmmummmmnmmmmQ mmnmlmmmnmmmmmlmlmmlmmmmnmmlmnmimimmmunmlimmamn uum

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WM. WRIGLEY JR. Co., Chicago (chewing gum), sponsoring five WMadison Square Garden rodeo sessions on CBS -TV. Wrigley sponsored events to be carried by WCBS-TV New York, WCAU- TV Philadelphia, WMAR -TV Baltimore, WNAC -TV Boston. Agency: Ruthrauff & Ryan.

BIRDS EYE -SNIDER Division of General Foods Corp. on Sept. 20 launched heavy schedule of spot announcements and home economics participations on Northern California radio stations. Campaign backs up Birds Eye- Snider expansion in this market under new distributor, Stapland Inc. of San Francisco. Agency: Young & Rubicam Inc., San ' Francisco. 3 PACKARD BELL Co., Los Angeles (radio and television manufacturer), contracts for 52 week sponsorship of what is believed to be Southern 00 California's first combined radio -television series, with Packard Bell Television Talent Test starting Oct. 30 on KFI and KFI -TV. Agency: X X Abbott Kimball Co. Inc., Los Angeles. PEPSODENT DIVISION of Lever Brothers Co., appoints Ruthrauff & X Ryan, Inc., New York, as its Canada agency for Lypsyl, lip pomade. EDGECOMB STEEL Co. names Gray & Rogers, Philadelphia, to handle its radio advertising. HARRY B. COHEN Adv. Co., New York, appointed to handle Minipoo Dry Shampoo account for Block Drug Co., Jersey City, N. J. KLAC -TV, the new Los Angeles TV station, WINE GROWERS GUILD, Lodi, Calif. (Guild Wine), announces television spot campaign, which includes time on video stations in New ooks like a "winner ". Before opening last month, York, Chicago, Los Angeles and San Francisco, when stations in latter city go on air. Agency: Honig- Cooper Co.,. San Francisco.

B. F. KUPPENHEIMER & Co. (men's clothing) sponsoring five minute KLAC -TV contracted to telecast all U.C.L.A. and film of newsreel football clips before WNBT New York telecasts of leading college grid games this season. Bill Slater does narration for films, which review football games and personalities. Southern California games to be played ALUMA -LOCK Corp., Portland, Ore. (interlocking aluminum shingles), appoints Schultz & Ritz, same city, to handle advertising. Radio will be used. in L. A. this fall. Now KLAC -TV has appointed JOHN IRVING SHOE Corp., (Boston account) given to Ray Austrian & Assoc., New York. Largest radio and television campaign ever used by ninety -unit chain will be launched, agency said. Plans are still nebulous. Adam J. Young, Jr., America's top radio and MODE O'DAY, Los Angeles (retail dress chain), Oct. 4 started ten minute sponsorship of Surprise Package on 14 ABC Pacific stations, television representatives, to tell national advertisers Mon., Wed., Fri., 2:15 -2:25 p.m. (PDST). Contract is for 13 weeks. Agency: Glasser- Gailey Inc., Los Angeles.

CUNNINGHAM'S Drug Stores, Detroit, Mich., sponsoring Cunning - the KLAC -TV story. With this kind of ham's Sports Ace, ten minute football program to precede U. of Michi- gan football games on WWJ -TV Detroit. Agency for Cunningham's is Simons -Michelson Co., Detroit. sure -fire programming, VAN HEUSEN SHIRTS sponsoring Paul Hodges' Dress and Guess, Fridays at 8:30 p.m. on WEWS (TV) Cleveland. Agency: Grey Adv., New York. KLAC -TV can't miss! NATIONAL BREWING Co., Baltimore (National Premium Beer), to sponsor all home games of Washington Capitols Basketball Team on WWTG (TV) Washington. Agency: Owen & Chappell Adv., New York. COLONIAL AIRLINES, New York, to sponsor Swing Into Sports on WABD (TV) New York. Agency is Seidel Adv., New York. KELLOGG Co., London, Ont., appoints Kenyon & Eckhardt, Toronto, to handle all Kellogg products in Canada.

1I WEST 42nd STREET NEW YORK, N. Y. BEKINS VAN & STORAGE Co., Los Angeles (moving, storage), Oct. 6 started for 52 weeks, Hollywood Music Hall on 10 CBS Pacific sta- RADIO & TELEVISION REPRESENTATIVES tions 8:30 p.m. (PDST). Agency: Brooks Adv., Los Angeles.

NEW YORK CHICAGO . LOS ANGELES SAN FRANCISCO (Continued on page 81) Page 2 October 11, 1948 BROADCASTING Telecasting L .l re you one of the folks who've been buying Jroadcast Measurement Bureau studies - on a Pacific Coast Network coverage on the basis of a plus mar- highly impartial basis -prove that each of the four net- ket that -in reality-doesn't exist at all? Isn't it a little like works on the Pacific Coast has at least 90% coverage of paying for the hole in the doughnut... and isn't it time the entire market (ABC has 95 %) ... whether it's little you asked yourself how much that hole is costing you? Lemoncove in the Sequoias' shadow, or big Long Beach.

On the coast you tarit get away from ABC FULL COVERAGE... In counties where BMB penetration is 50% or better; and by virtue of improved facilities, 94.7% of ALL Pacific Coast radio families (94% of its retail sales) are reached by ABC. INCREASING AUDIENCE... Every month ABC Pacific is a better buy than the month before. Average evening Hoopers are now 37% over 1945; and morning ABC Pacific has been the top Hooper coast network for 10 out of the last 12 months. PROMOTION...No other network consistently backs its programs with the intense promotion showmanship that makes ABC's programs talked about and listened to. Good ratings depend on good shows, but ABC does give you the coverage and the promotion that helps boost Hoopers. AVAILABILITIES ... ABC still offers extremely worthwhile Pacific Coast availabilities including: 9:00 -9:30 p. m. Sunday, 6:30.7:00 D.M. Thursday, 7:00 -7:30 p.m. Saturday. LOWER COST... ABC brings you all this at a cost per thousand radio families as low or lower than any other Pacific network. No wonder we say -whether you're on a Coast network or intend to be, talk to ABC. ..A all in an ABC representative who has the WHOLE story on Pacific Coast network coverage ... because we think it's a darned shame for anyone to pay extra for the hole in the doughnut. You'll learn some astonishing truths on the complete picture. ABC PACIFIC NETWORK NEW YORK: 30 Rockefeller Plaza CIrcle 7 -5700 DETROIT: 1700 Stroh Building 26 CHerry 8321 CHICAGO: Merchandise Mart Building DElaware 1900 LOS ANGELES: 6363 Sunset Boulevard HUdson 2-3141 SAN FRANCISCO: 155 Montgomery Street EXbrook 2-6544

BROADCASTING Telecasting October 11, 1948 Page 13 ®i®i®EHimMMiGiE®iMEimilEGiEmEiREiiiimiMENiEmimiiluiiMiimimiiOimiiiiICili11iiimiiiimmumiiiimiii11mnimi3® O N T H E e..%. WASHINGTON SCREEN 49enciel

MIIIIiiMli 11111iiiiuuuiuuuiomuuiuuuiiiuiiuiiiiumuiuiuiuuiuuuu111111 iuiumiiiiiiiuiiiiiimiiMuUMmmiiiuNSiiiliiliiiiiMiliiiiimiiiiiiuiiuuiimiiiMM FDWARD L. (Ned) KOENIG, former account executive with West- Marquis Inc. and Honig Cooper Co., Los Angeles agencies, joins Hollywood office of Young & Rubicam Inc., in same capacity.

HAMILTON WILSON, of Foote, Cone & Belding International, transferred from London to New York overseas staff of agency. He was with agency's London office for two years and before that with J. Walter Thompson, Toronto. BILL GRAHAM, former promotion manager and publicity director at WSM Nashville, joins Noble -Dury & Assoc., Nashville, as account executive. CLARKE R. BROWN appointed director of radio and television dept. in St. Louis office of Gardner Adv. FRO A VANTAGE POINT on the second deck of Griffith Stadium, WMAL -TV Co. MAY KOHLER appointed assistant director. tele ision cameras are on hand for all the home games of the Washington Red- skin . WMAL -TV will also televise Redskin games in Philadelphia and New York ARCHIBALD DOUGLAS, account executive in New and will complete an unbroken 13- Sunday schedule of top pro football by York office of Erwin, Wasey & Co., transferred to Los tele using four New York Giant games. The portion of the booth shown represents Angeles office in same capacity. EARL HOWRY also abo t one -third of the set -up used for the simultaneous broadcost over WMAL -TV joins agency as account executive. and WMAL to a special Amoco network. MILTON H. HOFFMAN, Allied Adv., Los Angeles, EXCITING ... DRAMATIC . . account Hammerdinger, Mr. Graham THRILLING! That's the Washing- executive, and Janet have an- ton Redskins, sparked by ace passer nounced their marriage. Sammy Baugh. Through thick and thin, there's nothing as loyal as a Redskin WILLIAM P. WALKLEY, formerly associated with National Assn. of fan. Redskin football games are the Manufacturers and the American Mutual Liability Insurance Co., joins most talked about, most important sports staff of John C. Dowd Adv., Boston. event in Washington. GLENN KYKER joins Powell Grant Adv., Detroit and Cleveland, as radio and television director. GEORGE BURDICK appointed account executive and production chief for firm. His assistant is FREDERICK R. SITTER.

T. BIRCHARDE KENVIN, JOSEPH B. CROSSEN, IRVING E. CARL - SON and NORMAN MacAFEE join W. Wallace Orr Adv., Philadelphia. All four previously associated with advertising. RALPH H. WITMORE, account executive of Allied Adv., Los Angeles, is the father of a boy, Ralph H. Witmore, III. ALAN KENT 'joins creative staff of Biow Co., New York. He formerly owned his own firm, Kent & Johnson. Mr. Kent will be in charge of production of radio commercials and spots for agency. FEHR GARDNER, president of Allied Adv., Los Angeles, is recuper- ating at Temple Hospital, that city, following an appendectomy. CEDER ADVERTISING Co., St. Paul, has completed purchase of E. J. McGuire Adv., same city. McGuire agency was opened in 1933, Ceder in 1946. Agency will continue to operate from newly enlarged Ceder offices at 316 Oppghheim Bldg., St. Paul.

MRS. C. HICKMAN PHALEN, formerly with Wiley Frazee & Daven- tTOPS IN SPONSORS, TOOT The port, New York, joins Wm. Von Zehle, New York, to work on radio ad- American Oil Company, and Lord side of Baltimore Filling Stations, do a vertising agency's fashion and textile accounts. clever selling job through their FORD SIBLEY, San Francisco manager of Foote, Cone & Belding, named 1 "Amoco Man" -who does the commercials in front of a filling station set up member of board of governors of Northern California Chapter, Ameri- in the WMAL -TV studios. The commercials can Assn. of Advertising Agencies. He succeeds Les Moseley, resigned. ore not only effective- they're interesting! HENRY GLOWER, former head of his own agency in San Francisco, joins Long Advertising Service, that city. PAUL RADIN assumes post of vice president of William Kester and `m HARRY WISMER, America's ace sportscaster, does the play - Co., Oct. 15, following resignation as West Coast motion picture di- by -play on TV and AM. Thus, the best vision vice president, Buchanan & Co. FREDERICK N. POLANGIN, in everything is combined to make the former Eastern advertising and publicity director of Enterprise Redskin telecasts and broadcasts tops in Studios, New York, succeeds Mr. Radin. Mr. Polangin formerly operated entertainment. own Washington firm, specializing in motion picture accounts. DEUSS- GORDON Adv. Inc., Chicago, announce formation of that or- W M A L W M A L-FM ganization as an outgrowth of Midland Adv. Agency. EDMUND DEUSS, WMAL-TV former owner of Midland, is president of new concern. Other officers THE EVENING STAR STATIONS include: MARVIN GORDON, vice president; EARL COLLING, copy WASHINGTON, D. C. chief; and BERNARD BERIN, research and industrial account director. Page 16 October 11, 1948 BROADCASTING Telecasting For solid coverage of the whole Billion Dollar Sacramento Trading Area KFBK SACRAMENTO

GOES TO 50,000 WATTS

(EFFECTIVE NOW)

ON OCTOBER 2, 1948, at 5 PM, KFBK Sacra- mento became one of the most powerful stations in the country. KFBK boosted its power to 50,000 watts for one reason: to solidify its coverage of the 21 -county Sacramento Trading Area. How good a market is this part of Northern California? According to Sales Management, it's worth more than $1 Billion in gross buying power ... worth $765 Million in annual retail sales. In population it outranks Pittsburgh. Now, KFBK will broadcast a strong, clear signal into every corner of this rich market. And listeners will get KFBK's topflight- programs at the same position on their dials -there has been no change of frequency. SACRAMENTO TRADING AREA SERVED BY KFBK

SACRAMENTO, CALIFORNIA KFBK 50,000 WATTS 1530 KC ESTABLISHED 1.922 Affiliated with the American Broadcasting Company Paul H. Raymer Company, National Representative EMS mCJf IINIIIINIIIINIIIP4IINIIIIIII!IIIIIHpIIIIIIIIIINHIIIINN313! REPORT 28 1QIQf ADVERTISING ANALYSIS -SEPT. 5 -11 N ta tui tort

I 111111! 11119! NNIIIII11111111111111111IIIIIIIIIIIIIIIIIIIIII111111I!IIIIIIIIIIIIIIIIIII9NINNNN® s'Ilil1'1, IIII@ NIgIIINNIIIl1111111NlllllN!NIIIIIIII! IIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINNIIII9 III! IIIIIIl! IINIIINII9NIININNINIININIIINIINIIIIIIIIINIIIIIIIIIII !IIIIIIIIIIf IIIIINIININNIIINN INIIINIINNIINI 111111! IIINNIINNNI9N9NNNINIIINIININIII II! IIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIII TOTAL of 358 advertis- the number of TV network users, a TABLE III Newly Active Accounts Reponed for First Time in September ers used 278 hours of tel- 1.6% decrease in the spot adver- Network Spot Local -Retail Total evision programs and an- tiser total and a gain of 12.2% in Baltimore 5 3 7 15 the local TV advertiser field. Boston 5 2 1 8 no u cements to sell their Buffalo 1 3 1 5 AnalyzedY byY class of Pproduct ad- Chicago 1 8 6 15 war s and 1 services to the 1 vertised, the breakdown in Table I Cincinnati 3 vide viewing public during Cleveland 2 2 4 shows radios, P honoST a P hs and Detroit i 1 2 5 the eek of Sept. 5 -11, accord - musical instruments (including Los Angeles A 6 11 ing o the Milwaukee 11 12 September Rora- TV sets) first with 60 advertisers, Minneapolis 1 bau h Report on Television of which 51 were local dealers. Ap- New Haven 5 6 New York 5 9 3 17 Adv rtising, based on reports Pparel advertisingg ranked second Philadelphia 5 5 4 14 from 32 TV stations in 19 cities, with 44 advertisers, 31 of them at Richmond 3 4 7 Salt Lake City 1 i 2 all 'th TV service at that time. the local retail level. Beer and wine Schenectady A 4 In luded in the total of 358 are advertising was third with 36 ac- St. Louis 5 Toledo 2 2 21 a vertisers who sponsored 24 counts. This ranking is identical gren 5 9 17 prog on 120 ams the TV networks, with that for August. t w spot advertisers (including four An analysis of September 5 -11 comp nies who were also counted video business by markets (Table 86 TV advertisers to New York's TABLE V in th network total) and 221 local II) shows Philadelphia in the lead 65. New York led the Quaker City Rank of Video Programs (Commercial) acco nts (Table I). The first week for the fourth consecutive month, in the number of network (24 to By Broadcast Hours of ugust [BROADCASTING, Sept. or ever since the inauguration of 22) and spot accounts (42 to 32). Week Week 6], rabaugh reported 18 TV net- the Rorabaugh video reports, with but lost the overall leadership in Sept 5-11 Aug. 1 -7 work advertisers, sponsoring 21 89 active accounts for the week. the local field, where Philadelphia Audience Participation 11 7 prog ams, 122 spot video adver- This is well ahead of the total of boasted 35 advertisers to New Children, 7 6 tiser (including six who also used 76 accounts reported by New York York's 10. Discussion 9 11 Drama 4 4 netw rk television) 197 local TV week, but and stations during that New York and Washington were Education 10 9 TV dvertisers. The September re- the two cities are much closer than tied for first place in the number Musical 6 10 port shows a 16.7" increase in in August, when Philadelphia had of new video accounts, with 17 News 2 3 each. Boston and Chicago also tied Quiz 8 8 for third rank, with 15 new ad- Sports 1 1 Special Events 12 - TABLE 1 vertisers apiece, while Philadel- phia ranked fifth with 14 (Table Variety 3 2 TV Advertisers During Week of Sept. 5 -11 All Announcements 5 5 Network Spot Local Total III). 1. Ag icultural á Farming When the commercial video time 2. A - ref, footwear á accessories 3 10 31 44 for measured week is broken 3. Au emotive, automotive accessories & equipment 2 2 ?7 31 the programs, second in August when 4. Av tien, aviation accessories & equipment _ - down by program types (Table IV) they accounted for 29 hours and 5. B wine & liquor - 36 36 sports again count for more than 6. Bu ding materials, equipment & fixtures 25 minutes of commercial TV air 7. Co fectionery & soft drinks 10 2 12 half of the total sponsored TV time, fell to 17 hours and 25 min- 8. Co Sumer services 1 13 14 hours during the week. The 53.3% 9. Dr gs á remedies utes and to third place in Septem- 10. En ertainment & amusements 2 3 for Sept. 5 -11 is two per cent be- ber. Table V shows the ranking 11. Fo d & food products 13 12 299 hind the 55.3% of all TV spon- 12. . orine, lubricants & other fuels of all TV program types for the 13. Ho ticvlture 1 3 4 sored time during Aug. 1 -7 per - two months. 14. Ho sehold equipment & supplies 1 6 6 13 centagewise, but in actual time the 15. Ho sehold furnishings From. the amount of time con- 16. In- ustrial materials i 148 hours and 10 minutes of sport sumed, video announcements ac- 17. In rance 2 2 telecasts during the September 18. le eery, optical goods & cameras 5 counted for 15 hours and 27 min- 2 153 week surpassed the August week's 19. . ce equipment, stationery & writing supplies utes, 5.6% of the total commercial 20. Pu lishing & media - 3 4 7 sports total time on TV by exactly 21. instruments hours (Table VI), slight gain Raios, phonographs, musical three hours. a 8. accessories 3 6 51 60 from August when they totaled 13 22. Re ail stores & shops 14 14 News ranked second-in volume of 23. .king materials i 5 1 8 hours and 10 minutes or 5.0 %. sponsored time on video 24. So ps, cleansers & polishes 1 3 5 9 stations The number of sponsors of TV an- 25. Sp ruing goods and toys 1 2 3 during the September week, with 26. To 4 8 nouncements, however, leaped from etries i 2 27 hours 43 27. Tr- nsportation, travel & resorts 3 3 and minutes, more 199 in August to 235 in Septem- 28. Mi cellaneous 3 15 18 than four hours ahead of the total ber, while the number of television TV news commercial time in the TOTAL 21 120 221 362- e program sponsors rose, less spec - 'Longe than the actual total as four network activities also use spot TV advertising. August test week, when this class of video fare ranked third. Variety (Continued on page 83) s

TABLE II Markets and Types of Accounts, Sept. 5.11 TABLE IV Video Service Analysis (Commercial Telecasts) Local- Total Total Gain September 5 -11 Network Spot Retail Accts. Accts. er Studio All Remotes Market & Stations Accts. Accts. Accts. Sept. 5 -11 Aug. 1.7 Loss Studio Studie Film' (Live (Live Total By Baltimre (2)- WBAL -TV, WMAR -TV 22 17 33 72 62 x-10 Live (or slide) 8 /er Film) 8/er Film) Prog -Class Boston (2)- WBZ -TV, WNAC -TV 14 9 6 29 23 +6 Program Type Hn -Min 11n-Min Hrs -Min Hrs -Min Hrs-Min Percent Buffalo (1)- WBEN -TV 2 8 5 15 15 Aud. Participation 2:55 :30 3:25 1.2 Chicag (2) -WBKB, WGN -TV 1 30 14 45 40 +5 Children, 7:45 :20 :20 :30 8:55 3.2 Cincin (1) -WLWT 3 12 3 18 17 ti +1 Discussion 2:30 :29 2:15 - 5:14 1.9 Cleve! nd (1) -WEWS - 9 7 16 13 +3 Drama 7:15 9:10 - 16:25 5.9 Detroit (1)- WWJ -TV 4 10 9 23 20 +3 Education 3:35 1:00 :15 4:50 1.7 Los A geles (2) -KTLA, KTSL 1 17 23 41 41 Musical 11:00 :15 1:12 - 12:27 4.5 Milwa kee (1)- WTMJ -TV 3 5 17 25 20 +5 News :50 23:23 3:30 27:43 10.0 Minne olis (1)- KSTP -TV 2 3 2 7 7 - Quiz 5:20 :25 :30 6:15 2.2 New oven (1)- WNHC -TV 3 4 11 IB 13 +5 Sports 1:40 2:50 1:40 142:00 148:10 53.3 New ark (6) -WABD, WATV,' WCBS -TV, Special Events W1Z -TV, WNBT, WPIX 24 42 10 76 65 +11 (Other than sports) :05 2:00 2:05 0.7 WPTZ Philad Iphia (3)- WCAU -TV, WFIL -TV, 22 32 35 89 86 +3 Variety 15:50 :05 1:30 17:25 6.3 Richmo (1) -WTVR 15 i 6 24 2n +4 Weather Reports :05 :17 :03 :25 Salt L ke City (1)- KDYL -TV 1 3 4 8 9 -1 Time signals - 1:44 :13 1:57 5.6 Schene tady (1)- WRGB -TV 16 4 20 21 -1 Other Announcements 1:011/2 9:131/2 2:39 :11 13:05 St. Lo s (1)- KSD -TV 4 10 7 21 17 +4 Miscellaneous 8:40 1:00 9:40 3.5 Toledo (1)-WSPD -TV 3 5 15 23 28 -5 Total Hrs- Minutes by Washin ton (3)- WMAL -TV, WNBW, WTTG 24 18 29 71 60 .=11 Service Category 68:261/2 48:511/2 15:32 145:11 278:01 100.0% W ATV reported no spot or local business during the week of Sept. 5 -11. Including Network programs. Page 8 October 11, 1948 BROADCASTING Telecasting WHEW"

Months of preparation . .. sleepless nights . . . a million details ... a summer of feverish activity ... a magnificent staff of competent people ... perfect teamwork ... and WSB -TV "The Eyes of the South"

The inaugural program was September is on the Schedule air -On 29th, as promised, seven days weekly, 5 hours minimum per day. Set sale promotion in Atlanta has been somewhere between "terrific" and "colossal" and television population in Atlanta already warrants the attention of the alert advertiser.

We've got the programs that will sell merchandise. Bargain rates won't last much longer.

THE ATLANTA JOURNAL STATION WSB-TV ON PEACHTREE STREET

represented nationally by Edw. Petry & Co., Inc.

BROADCASTING Telecasting October 11. 1948 Page 19 HUIEL Adr4+.Çi ur a e: a: cc ea e toanMteir.a¡rt, . r nr taa,

this is GREATER Miami t s

. Ntr*

Again this year Greater Miami is breaking nationwide Yes, all figures point to Miami as a great buying records as a "motor metropolis'... 168,822* motor market. They point out, too, the easy, low -cost way to vehicles registered through August for an increase of 16% reach Greater Miami's greater buying power is WQAM, over the same period last year... A ratio of one car to every Miami's First Station, whose clear signal reaches all the two residents, double the per capita average for the rest of rich trading zones of Greater Miami, and effectively the nation ...With gasoline sales Up in direct proportion. covers the 15 additional counties in its trading area. * Dade County Motor Vehicle Regist.

%fúacaú Q úr..lt .Sta.tiosr A. B. C. IN MIAMI WQAM U////////////////i///////i//////iii/i//// THE MIAMI HERALD STATION W Q A M F M WQAM-FX j

* OWEN F. URIDGE, General Manager * JOHN BLAIR & CO., National Representatives Vol. 35, No. 15 -Part I WASHINGTON, D. C., OCTOBER 11, 1918 $7.00 A YEAR -25c A COPY

Possible Post -Election Complexion Studied rcc's '49 BLUES? By SOL TAISHOFF would ascend to the chairmanship ever, that Mr. Coy would be dis- perhaps the nation's outstanding WHAT WILL happen to the FCC under a Republican administration. posed to tender his resignation to expert in these specialized fields, it if Gov. Thomas E. Dewey is elect- Mr. Jones' philosophy of regula- the new President to permit him is thought that his colleagues would ed three weeks hence and ascends tion departs radically from that to designate one of his own selec- urgently recommend his reappoint- to the Presidency next January, as of the Democratic majority. He tion for the chairmanship. ment. A native of Washington, he now appears likely? has consistently dissented from the Chairman Coy, unlike certain of is an independent, politically. not favor a The only is that there type of "judicial law- making" in his colleagues, does Whether Mr. Dewey has in mind certainty rotating chairmanship. If the new will be a new chairman-a Re- which the FCC has indulged and an "outsider" is not now known. will take over the which has aroused the wrath of President had in mind naming an There has been unconfirmed talk publican -who to the chairmanship, Mr. reins from Democratic Chairman Congressional committees dealing outsider about appointment of Sen. Wal- Wayne Coy. The appointment may with radio regulation. Mr. Jones lace H. White Jr., to a federal be on an "acting" basis until such also is strongly in favor of remov- administrative post. He is co- author time as the new Chief Executive ing the FCC from the political of the original Radio Act of 1927 is prepared to make a "permanent" pale and of cloaking it with quasi - and of the Communications Act of designation. judicial status. 1934. chair- Sen. White ends his legislative And once the permanent Position of Hyde, Sterling the convening of the man is designated, significant career with Comr. Hyde, former general in He was in the FCC staff the new Congress January. changes -in counsel whose service in radio reg- not a candidate for the Republican office of secretary and in key spots ulation dates back to 1928, has nomination and his seat will be in its Law Bureau -are to be never been active in politics. This expected. The Examiners Division taken over by Senator -elect Mar- is true also of Comr. Sterling, for- garet Chase Smith, former Repub- would not be affected, since these mer chief engineer, who was ele- appointments no longer are sub- lican Congresswoman. vated to a commissionership last White's Background ject to the political system, but, January after two decades in ra- like federal judgeships, are perma- dio regulation. Both are regarded Sen. White's decisicn not to run nent appointments. Similarly, the as good administrators, but neith- again was premised primarily upon engineering staff probably would er, as things stand now, carries the frail health and the rigors of the not be disturbed since it is regard- political weight of Comr. Jones, majority leadership in the Senate. ed as outside the sphere of political largely because the latter is so He was also chairman of the Inter- influence. favorably known in Congressional . Which way will the hand fall state & Foreign Commerce Com- if Gov. Dewey is elected? . . . mittee, in which radio legislation Speculation Widespread circles. Coy's resignation would make that originates. Because the polls indicate a The term of Chairman Coy, who the Chief Ex- Two years ago a move had de- was drafted for the chairmanship possible. Otherwise, change in administration, specu- ecutive would have to await the veloped to draft Sen. White, then lation about the makeup and policy by President Truman last Decem- next vacancy. the minority leader, for the then - direction of the FCC is widespread. ber, doesn't expire until June 30, The term of E. M. Webster, re- existing Republican vacancy. The So far as is known, Gov. Dewey 1951. Thus, with a change in ad- tired Coast Guard commodore, and Senator did not look with disfavor has not talked with his party lead- ministration, it is presumed he an expert in safety and special on the suggestion, but felt he could ership about the FCC. But his would revert to the status of a next June 30. Be- not accept less than the chairman - -established. services, expires views on radio are well commissioner. It is believed, how- cause Mr. Webster is regarded as (Continued on page 22) He is unqualifiedly against the existing order, carried over from the New Deal. And he is a stickler for expert administration and econo- American Tobacco Budget High my in government. Since there are no present FCC LUSH TV DEAL vacancies, the new Chief Execu- tive might select his chairman GLOWING evidence of television's Lions, newly- organized TV film within the space of two 26 -week from among the three incumbent potential bonanza appeared on the sales organization, and Marshall periods, an eight -week hiatus is Republicans. In order of seniority, horizon last week as the American Grant Productions, which would provided, according to reports. they are: Rosei H. Hyde of Idaho; Tobacco Co. prepared to sign a produce the series in Hollywood. American Tobacco Co. will pay Robert F. Jones of Ohio, and 26 -week contract for what was The series of films would be an estimated $200,000 during the George E. Sterling of Maine. believed be the first regular com- based on outstanding novels in first 26 weeks for film costs alone, Chairman Coy will offer his res- mercially- sponsored series of films, the public domain, thus keeping plus station and network. Films ignation to the new President if he specially prepared for television. costs to a minimum. They would would run about $8,500 each. desires to make an outside appoint- The deal, reportedly entailing op- vary in length from 20 to 30 Some of the contract's features ment to the chairmanship. tions over a five-year period, sub- minutes. Tentatively titled World's were believed to be: Of the three incumbent Republi- ject to renewal or termination, was Greatest Novels, and scheduled for Provision that American To- cans, Mr. Jones, who for nearly a in the vicinity of $1,500,000 or early in January 1949, the pro- bacco would purchase the films, decade was a member of Congress, $2,000,000. gram will be carried on NBC's with rights to drop the option is most frequently mentioned for Actual signatures all appeared Television Network and some ad- after any 26 -week period. Title to the chairmanship. A lawyer and an to be lacking, pending revision ditional non- affiliated stations. Ac- rights would rest, however, with indefatigable worker, he had the in New York of certain contract tual starting date was unknown, Marshall Grant Productions, which support of the Republican leader- provisions. Negotiations for the but it was believed the telecast would, in turn, lease the film to ship in Congress when he was ap- tobacco firm are being handled would be aired either Tuesday the tobacco firm, it was indicated. pointed to the FCC last fall. Even through its agency, N. W. Ayer & or Friday evenings, probably the After a 12 month period, the pro - then it was generally thought he Son Inc. and involved R -B Produc- latter, 8:30 -9 p.m. Once a year, (Continued on page 60) BROADCASTING Telecasting October 11, 1948 Page 21 NBC, CBS Vie For Comedian In This Issue . FCC's Post- Election Complexion____ 21 BERGEN BATTLE Tobacco Firm Set to Make Lush TV Deal 21 NBC, CBS Vie for Bergen 22 ON : OF THE highest -priced pack- which he would not describe. tors on the other, NBC, for which Music Truce Seen 22 ages in radio, Edgar Bergen and CBS, it was learned, had made the ventriloquist has broadcast for Court Hits FCC Hearing Policy 23 his ooden assistants, was the cen- a strenuous presentation to Gen- many years, was exerting equally Dist. 13 Proposes Industry Research_ 23 ter f a tug -of -war last week be- eral Motors Corp. for sponsorship strenuous efforts to turn up an- Chicago AAAA Session Held 24 twee NBC and CBS. Not an inch of the comedian and had received, other sponsor for him. Transitcasting New Radio Ad Medium 25 of round had been gained by at least, qualified interest from the If Mr. Bergen were to go to an- Eells Plans Transcribed Service 25 eith =r at week's end. motor firm, in return. other network, his departure would ASCAP Seeks to Narrow Suit Issues 26 M . Bergen's show, which his Earlier, Emerson Foote, presi- break the powerful NBC comedy Industry Approves TV Freeze 28 pres nt sponsor, Standard Brands, dent of Foote, Cone & Belding, sequence of Jack Benny, Phil Har- Trammell, Stanton to Address ANA 28 is a ger to release because of its which has the Frigidaire portions ris, Mr. Bergen and Fred Allen, CAB Board Approves Reorganization 36 pric was still on NBC (Sundays, of the General Motors account, had which has held an iron clutch on 8-8: 0 p.m.), but CBS was tugging independently proposed the Bergen the Sunday night radio audience. then follow the Amos 'n' Andy har to pull him to its network. show to the motor corporation's The advertisers, to whom NBC show, the two of them reinforcing In its efforts to get Mr. Bergen, high officials, possibly as a means had presented Mr. Bergen, were the CBS Sunday evening schedule CBS was proposing a deal more of inviting other GM business into not known. Niles Trammell, NBC to a point which would seri- like commonplace radio contracts his agency. president, was taking a personal ously threaten NBC's dominance than like the $2,000,000 outright General Motors was understood hand in the campaign to keep Mr. that night. "pu hase" of Amos 'n' Andy re- to have turned Mr. Foote down, Bergen, and tight secrecy was be- NBC, it was understood, was bas- with the explanation that the ing maintained as to his progress. its cent . A high CBS executive said, ing presentation to advertisers show's price was too high. however, that although the pro - It was understood that part of on the fact that Mr. Bergen is an posa contemplated a straight sal- Still A Prospect the CBS proposal to Mr. Bergen old standby in the 8 -8:30 time on and to General Motors involved a NBC and that he has a ready-made ary for Mr. Bergen it also em- After the motor company had brac d some unusual features, promise to place Mr. Bergen's pro- audience, which is one of the big- rejected Mr. Foote's proposal, how- gram in the same time spot on CBS gest in radio. ever, a CBS official insisted that as it occupied on NBC. He would One sponsor prospect, which NBC FCC '49 Blues GM was not out as a prospect "as did not solicit, of course, was Gen- Continued from page 21) far as CBS is concerned." A Gen- eral Motors. Mr. Bergen's present eral Motors official, however, inti- program time immediately precedes ship and that was not in the cards mated that, at least for the pres- duri g a Democratic administra- Mr. Allen's. Mr. Allen is sponsored ent, GM had decided against spon- by Ford. tion. sorship of Mr. Bergen. N.w in his 71st year, Sen. White The price of Mr. Bergen's pack- has etired to his home in Maine. age- $30,000 a week-was the chief WNHC -TV Is New The question naturally is raised deterrent to immediate arrange- whe er he could withstand the ment of a sponsor successor to CBS -TV Affiliate pres ures of the FCC chairman- Standard Brands. The latter was WNHC -TV New Haven, Conn., ship. His interest in radio and reportedly anxious to drop Mr. has been added to the CBS -TV net- com unications is well -established Bergen's show as well as its 8 -8:30 work, it was announced last week. and t is thought that if he indi- p.m. Sunday time on NBC because The agreement was negotiated by cate any desire for the post his of a budget reduction. James Milne, WNHC -TV general ers hile colleagues in the Senate Mr. Bergen's contract with the manager, for the Elm City Broad- woul a go to bat for him. advertiser, however, can be can- NEW MEMBER of CBS Hollywood staff, casting Corp., owner of the sta- It does not necessarily follow celled only with his consent. It is James Fonda II), who will represent tion, and by William A. Schudt that other key posts on the FCC doubtful that Standard Brands will Columbia in the handling of the "Amos Jr., CBS director of station rela- mus change with a change in ad- be able to unload Mr. Bergen until 'n' Andy" package, is welcomed to the tion. mini tration. Those positions which another sponsor, whom he finds ac- fold by Hubbell Robinson Jr., CBS vice WNHC -TV operates on Channel are not Civil Service, however, ceptable, comes along. president and director of programs. Mr. 6 (82-88 mc). such as secretary (occupied since Meanwhile, as CBS made vigor- Fonda is former radio production man- CBS -TV now has stations in 1937 by T. J. Slowie), general ous overtures to Mr. Bergen, on ager of Chicago office of Foote, Cone, 13 of the major markets of the counsel and his three assistants, the one hand, and to General Mo- & Belding. country. and aarallel positions in the engineer ng and accounting bureaus, are subject to administrative Talks Held chante at the discretion of a AFM newl -organized Commission. The MUSIC PACT SEEN divis on heads and assistant heads, By 1RV MARDER eussions, or talk about specific mat- Thus, from 3 o'clock -the time however, if they hold Civil Serv- THE LIKELIHOOD that differ- ters under consideration. But it is set for the meeting -until. 4, about ice tatus, usually can revert to ences between the AFM and the re- already known that the purpose of 30 record company executives cooled regu ar status. In the case of Mr. cording companies may be settled the parleys is to fill in the details their heels, becoming increasingly Slo e, it is expected he will re- this week was voiced by industry of the so- called Petrillo Plan for restive. At 3:30 p.m., Mr. Petrillo sign. He was secretary to the late observers following three lengthy lifting the record ban through use dispatched a henchman to tell the he was Con:. essman B. M. Jacobsen of conferences between James C. Pe- of a trusteeship. The AFM presi- impatient businessmen that dent sent his proposed plan to the so sorry to keep them waiting, but Clin. on, Iowa, before he joined the trillo and representatives of seven record companies for consideration that he was still tied up with "some FCC He has kept out of contro- leading record firms. The meetings were held Mr. about three weeks ago. It is also very important business." vers over the years. Changes in at Petrillo's New York offices on Tues- admitted that any plan, jointly Presently an unidentified record top 1-vel personnel in the Law Bu- day, Wednesday and Thursday last worked out during the current con- company executive, probably a third reau are regarded as inevitable. week. A fourth session was held ferences, will upon completion be or fourth vice president, rapped It is doubted whether the En- Friday afternoon. The companies sent to Washington for scrutiny by on the window of an AFM secre- gine ring Bureau, now headed represented were Capitol, Colum- the several interested government tary's office with an earnest, but by Jahn A. Willoughby, acting chief bia, Decca, MGM, Mercury, King agencies. vain, request for a deck of cards. engi eer, or the Accounting Bu- and RCA-Victor. Some of the firms Record Men Sit Meanwhile, the president of an- sent several representatives, and reau headed by William F. Nor - Mr. kept record men other firm was observed matching for both sides were pres- Petrillo the fleet, would be affected attorneys a company attorney, with a ent in profusion. waiting in the corridor outside his pennies with chan in administration. These Neither Mr. Petrillo, nor the re- New York offices for a full hour on in an attempt to offset the tedium. are egarded as technical bureaus corders, for whom Frank White, Thursday before the meeting be- A bystander cruelly remarked that and heir heads, as a rule, do not president of Columbia Records, gan. The union chieftain was occu- this probably was an accruate in- beco e involved in fundamental acted as unofficial spokesman, would pied at the time with a meeting dex to the financial status of the polie or political matters. comment on the progress of the dis- of the AFM's national board. ban -bound record business. Page 22 October 11, 1948 BROADCASTING Telecasting COURT HITS FCC Hearing Policy Is Denounced By RUFUS CRATER 3. If the claims are found to be Writing for the majority, Jus- IN A DECISION which would revolutionize FCC's hearing policies, true, there must be a hearing to tice Stephens declared: the U. S. Court of Appeals for the District of Columbia ruled last determine whether it is in the pub- "It is of course true that under week that FCC must accord a hearing to any station which claims it lic interest to permit the harm a system of law that guarantees would be harmed by a grant of another application. which would be caused to the sta- right of access to judicial and This is true, the Court said in a tion by granting the application quasi -judicial tribunals . there complained of. will abuse of the right. 3 -2 decision, even if the alleged a "daytime skywave be some companion was that in most cases will be presented "harm" is interference which case," involving an appeal by It thought Some claims the Commission could combine two which may upon their face appear would occur outside the station's WCKY Cincinnati [BROADCAST- normally protected contour. or even all of these questions for to be, and which may indeed upon ING, April 12]. But it goes far- consideration in a single hearing. to be, in- The ruling came in WCKY decision by hearing be demonstrated Thursday a ther than the Even so, FCC authorities said their i.e., to no `cause of ac- decision on WJR Detroit's appeal making clear that even a claim of valid, state from hearings would be multiplied. tion.' a non-hearing grant which interference outside the protected Heretofore the Commission has de- put a 1 -kw daytime station at contour requires a hearing. "But the inconvenience to the cided, without a hearing, whether a Tarboro, N. 1 tribunal of considering such C., on WJR's Class -A The decision, which would affect allegations are sufficient to war- clear channel (760 kc). claim, i.e., of allowing its presenta- the hearing practices of most gov- rant actual "trial." argument in This grant, issued to Coastal ernment agencies, was interpreted tion and hearing Plains Broadcasting Court Division which the complainant has opor- Co. (WCPS) in the case of FCC to mean that to convince the tri- in 1946, and a The division in the court was tunity to try similar 760 -kc day- whenever a licensee claims he will claim is on its face time grant to Southeastern Broad- only on the question whether all bunal that the suffer injury from another grant, meritorious, is the unavoidable casting Co. for WKLF Clanton, the Commission must: claims of injury merit a hearing. The minority- Associate Justices price of the due -process guaran- Ala., in 1947, were both reversed 1. Hold a hearing or hear oral tee of hearing." by the court and remanded to the argument to determine whether E. Barrett Prettyman and Henry J. Edgerton-thought FCC should be The Commission, which failed to Commission. Since the appeals were the claims, if true, constitute a appeal from the WCKY decision, taken, WKLF has switched per- allowed to decide for itself wheth- legal "cause of action." er allegations are sufficient to war- is sure to ask the Supreme Court manently to 980 kc. WCPS is still 2. If they are found to comprise rant hearing. But Justices Harold to review this one. The outcome on 760 kc. a cause of action, the Commission M. Stephens, Bennet Champ Clark, will be watched by most if not all The decision is similar to the must hold a hearing to determine and Wilbur K. Miller thought government agencies. Justice Pret- same court's ruling last April in the truth of the claims. otherwise. (Continued on page 65)

Dist. 13 Demands Study on Industry -Owned System RATING ISSUE PROPOSAL for a indus- of Research in Education by Ra- About $7,500 to $10,000 would be BE IT RESOLVED that the broad- complete casters of the 13th District request try -owned audience research serv- dio, U. of Texas, had described required the first year, or $5 to the president and the board of di- ice came up week the a projected research plan to serve $9 per month per station, Prof. rectors of the NAB to appoint a com- last for mittee to conduct an exhaustive study second time in the series of NAB Texas stations. Details of his plan Chapman said. of the entire problem of audience district meetings when District 13 were distributed to the delegates. measurement and to make a report The resolutions committee, which to the membership of the NAB re- (Texas) proposed that NAB Pres- Prof. Chapman described a re- submitted the research resolution, garding the possibilities of industry - ident Justin Miller and the board search study for eight Houston comprised Kenyon Brown, KWFT owned and controlled research audience conduct "an exhaustive study" of stations whose objective was to find measurement. Wichita Falls; Gene Cagle, KFJZ W. the whole audience situation. how they could increase sets in Fort Worth; Howard Roberson, Commenting on the proposal, With 167 broadcasters regis- use. With an advisory committee KFDA Amarillo. Ward Dorrell, vice president of C. E. Hooper Inc., told BROADCAST- tered at the meeting, held Oct. in charge, the university would Text of the resolution follows: 4-5 at the Blackstone Hotel, Fort start out with a three -year proj- ING: "C. E. Hooper will welcome WHEREAS it is desirable for the and Worth, a resolution was unani- ect, he said. Every station in the broadcasters of the United States to an investigation of methods mously adopted calling for NAB state would participate. have a uniform system, both metropoli- procedures and /or continuing su- tan and rural, of audience measure- of action to develop "a uniform sys- The university would furnish ment which adequately reflects the pervision the entire measuring tem, both metropolitan and rural campus facilities, direction and listening habits throughout the entire operation by any committee rep- United States, and, resenting both buyer and seller of which adequately reflects the some clerical workers for a state- WHEREAS such audience measure- listening habits." wide survey operation. Students ment should have an acceptance from broadcast time." advertiser, advertising agencies and Hugh Feltis, BMB president, re- The proposal came up after Prof. would do much of the basic work other media that it is conclusive and A. L. Chapman, director, Bureau as part of their courses of study. indisputable, (Continued on page 64)

THOSE ATTRACTED to NAB District 13 meeting at the Blackstone Hotel in Fort Worth, EIGHT TEXANS-and two damnyankees- gathered in Fort Worth for the NAB District

Oct. 4 -5, included (I to r seated) D. A. Cannon, C. B. Locke, KFDM Beaumont; Vann 13 meeting last week. Group included (seated, I to r) Mrs. Rex Preis and Mr. Preis, Kennedy, KSIX Corpus Christi and standing II to r) Charles Clough, KFDX Wichita KTSA San Antonio; Mr. and Mrs. Val Lawrence, KROP El Paso; Eugene Roth, KONO Falls; James Curtis, KFRO Longview; Charles Whitesides Jr., KTEM Temple; Gus San Antonio; (standing) Ward Donnell, C. E. Hooper Inc., New York; Aubrey Jackson, Hagenah, Standard Radio, Chicago, and Dave Russell, KFDM. A total of 167 broad- KGNC Amarillo; O. L. (Ted) Taylor, Taylor- Borroff, Dallas; Wallace Doan, KWFT casters were registered at the sessions. Wichita Falls; Dr. Victor J. Andrew, Andrew Corp., Chicago.

BROADCASTING Telecasting October 11, 1948 Page 23 cussion of "Men, Women and Chil- dren First" with the theme: "You Strotz Tells 4A in Chicago have to know human behavior IDEO before you start the research." SELLS Frederic R. Gamble, AAAA presi- LE DING advertisers are investing in television now, not because of AAAA appoint a committee on dent, also used slides to illustrate the "get in on the ground floor bromide ", but because television is an merchandising and advertising to "What the AAAA Is, Does and eff tive selling medium, according to Sidney N. Strotz, NBC adminis- cooperate with the same ANA com- Means." tra ive vice president in charge of Western operations and television. mittee in studying the problem on Members attended a cocktail r. Strotz, in a speech prepared IF a national basis. party, before the dinner meeting, at which Mr. Strotz spoke. for delivery at the Chicago meet- given at the annual AAAA conven- Referring to an ANA survey ing of the American Assn. of Ad- tion at Virginia Beach in April. on the problem, Mr. Rogers said ver icing Agencies Friday night, In a subsequent speech, Alex it "shows a surprising number of prevented slide films and kinescopic Rogers, advertising manager of advertisers feel the agency could Probers Will See rec rdings to illustrate his address, Libby, McNeil & Libby, Chicago, render more service. Many feel "L 's Look at Television." and chairman of the ANA com- that merchandising service is not WIPR Puerto Rico "i he entry of . . . leading ad- outstanding. The survey shows that mittee on merchandising the ad- Select Committee Investigators ver isers into television is surely vertising, asserted that "influenc- practically all advertisers want not primarily due to the glamour ing the customer is not enough." more and better service." To Make On- the -Spot Report of he medium," said Mr. Strotz. He declared that clients have an Toni's Success Story INVESTIGATORS will be dis- "A and agencies are vertisers their "intense" interest in merchandis- "The Fabulous Story of Toni" patched to Puerto Rico by the too sophisticated and pressed for ing advertising today, and urged was traced by Neison W. Harris, House Select Committee Investi- pro.uctive work for that." self -study among agency people as president of the Toni Co., Chicago gating the FCC to determine television's strength, he said, to "how good a job you are doing home wave whether a government-controlled "lies in the fact that it is an ef- for both the client and the firm." permanent and shampoo firm. Slides were used by F. station there is jeopardizing opera- fec ive advertising and, more im- After asking what the AAAA can tions of private broadcasters, as por ant, selling medium." do about bettering agency service Barry Ryan Jr., president of Ruth - the latter have charged. to clients, he recommended that the rauff & Ryan, to point up his dis- r. Strotz, outlining the present Rep. Forest A. Harness (R- Ind.) , an probable future development chairman of the Committee, re- of elevision networks, said NBC's vealed last Wednesday that an on- "ba=it objective" was to create a TV, Radio Have Major the -scene probe would be under- nat onal network of 154 stations, PACIFIC Roles on Agenda taken. He declined, however, to joi ed with 15,816 miles of inter - AAAA identify, or indicate the number of, con ecting facilities, covering TELEVISION and radio are to play major roles on the agenda at investigators involved or the date ma kets in which a total of 85 mil - the annual meeting of the Pacific council of the American Assn. of on which the investigation would lio people live. Advertising Agencies at Arrowhead Springs, Calif., Oct. 11, 12 and be started. e exhibited a 20- minute kine- 13. Membership of Pacific council is drawn from Washington, Oregon, Observers were of the opinion sco is recording made up of bits California, Utah that Frank T. Bow, general coun- of BC television shows and sev- and Arizona. Louis Brockway, executive vice sel of the Committee, who served ers different types of commercials. during hearings on the Huron C. H. Fergu- Young & Rubicam, New Port He reminded his agency audience president, and Decisions, son, BBDO San York, speaking on an unspecified Scott would be num- tha advertisers are furnished Francisco, chair- bered among those sent to the is- kin scopic recorded prints free for topic at a closed meeting. man of the board land. They were expected to leave use on NBC stations not intercon- Dana Jones, Los Angeles agency in about a week or ten days. nec ed. Only time charges are as- of governors of owner, who speaks on "The Bar- ses -d. the council, an- tender's Newest Friend." Broadcasters' Complaints nounced the f ol- Growing Audience Harry McMahan, who heads Complaints of 20 of the 22 pri- owing schedule of Five Star Productions, Hollywood, vate broadcasters on the island r. Strotz, touching upon dis- Mr. Ferguson speakers on tele- speaking on "Pitfalls in Produc- were personally brought to the at- trib tion and the growing size of vision: ing Television Commercials." tention of the Harness Committee the television audience, said 29% Dr. Peter Langhoff, television A demonstration of various recently during a Washington visit of e of t total population the coun- research, Young & Rubicam, New types of video commercials will be of Thomas Muniz, president of the try ives in cities where NBC tele- York, speaking on "Dimensions of presented by Hal Bock, television Puerto Rico Broadcasters Assn. visi .n stations are now air. on the the Television Market." director of NBC, Hollywood. [BROADCASTING, Sept. 27]. P. inting out that record-high ex- The FCC's 14-month -old grant pen.itures for advertising are of a construction permit to WIPR pro ised in next the decade-when for 10 kw on 940 kc in Puerto Rico : of $3,600,000,000, an verage will poses a serious threat to private be -pent per year, Mr. Strotz said operations, island broadcasters tha the new services of television charge. They contend that they will oug t to be fully employed. be forced to compete with a gov- T e nation's expanding produc- ernment- controlled commercial station must be supported by expand- tion that pays no taxes and is ed : dvertising, he said, and "tele- supported by tax funds. visi n [will] help sustain our new Mr. pro uction life." Muniz said the association plans to file a statement with FCC, ter a closed management ses- explaining the whole situation and sion in the morning [BROADCAST- demonstrating why the station ING, Oct. 4], members of the cen- should not be granted. Failure to tral council met national officers protest the original WIPR applica- of t e AAAA as the afternoon ses- tion in 1946 was attributed by Mr. sion opened. Fergus Mead, council Muniz to lack of organization chai man and vice president of the among the private broadcasters. Buc en Co., Chicago, acting as toas master, introduced Leo Bur- nett president of the Chicago NAB Date Changed age cy bearing that name, who outline, the significance of the Elmo MEETING of NAB board of directors, Rop r survey, conducted last spring originally scheduled Nov. 17 -19 at NAB headquarters in AAAA auspices - under among top Washington, has been moved to leve agency management. Entitled Nov. 16 -18. The board finance com- Drawn for BROADCASTING "W t They Think of Us," Mr. by Sid His mittee will meet Nov. 14 -15, also But ett's speech amplified results "And so Ire leave our studios." a day earlier. Page 24 October 11, 1948 BROADCASTING Telecasting TRANSITCASTING Joins Ranks of Radio Ad Media By ED KEYS complete form, to American tran- Thompson Co. in 1927, he under- sit companies and participating took one of the first listeners' IN A QUIET, but impressive, debut, transitcasting today joins the FM stations." studies, on the question, "Does Ra- ranks of full -fledged radio advertising media, with appointment of The New York national adver- dio Sell Goods ?" two prominent radio -advertising men to head two metropolitan offices In 1929 he joined CBS as assis- of Transit Radio Inc. tising sales office, located in the Postum Building, 260 Park Ave., tant to the president and was later Hulbert Taft Jr., Transit Ra- appointed assistant sales manager. dio's president, today disclosed that will be opened today. The Chicago Frank E. Pellegrin, president and Want Ad Tattler office will be opened about Oct. 25, Sales efforts, Mr. Taft said, will when Mr. Pellegrin relinquishes commence immediately, in behalf general manager of KSTL St. THE HOUSING shortage is Louis, has been appointed nation- responsible presidency and management of the of four stations now licensees of now for a news St. Louis station. The main Cincin- Radio. These stations are al sales manager with headquar- leak. The following tell -tale Transit nati office will continue to handle WCTS (FM) Cincinnati; KPRC- ters in Chicago. William H. En- want -ad appeared in the col- sign, former sales manager of New contract negotiations, receiver de- FM Houston; WIZZ (FM) Wilkes - umns of the Oct. 3 Chicago velopment and service. Barre and Scranton, and WPLH- Tribune, a week before FM Huntington, W. Va. It is ex- Transit Radio Inc., of Cincin- Mr. Pellegrin resigned as director of NAB's Broadcast Advertis- pected that KXOK-FM St. Louis nati announced the appoint- will join the list this month. Sev- ment of Frank Pellegrin, ing last February to assume his president duties with the St. Louis station. eral additional large markets are and general man- in the final stages of contract nego- ager of KSTL St. Louis as He went to NAB in 1941 as the first director of that department. tiations, according to reliable its national sales manager - sources. with headquarters in Chicago. Pellegrin's Experience APARTMENTS TO EXCHANGE He has had 18 years experience St. Louis for Chicago. trade in in in- Balto. Bar Group Wants except. attr. new unfurn. apt. 3 radio various capacities, bedrms, porch, gar. $150 per mo. cluding management, sales, pro- M r. l'ellegrin Mr. Ensign Gag Rule to Be Extended for house or apt. Chgo. or subs. gramming, writing, promotion and with 2 pref. 3 bedrms. Frank PROPOSED extension of the "Bal- York's Rural Radio Network, will Pellegrin, Radio Station KSTL public relations. In his capacity St. Louts 1. Mo. timore Gag," a local court rule head the New York sales office. with NAB he served as management and sales counsellor to more restricting crime reporting, to The first indication that Tran- cover the Mary- Radio than 1,000 member stations. Dur- entire state of sit was prepared actively land was favored Wednesday by to pursue its role as national rep- growing subscriber list had in ing World War II, he served as spired arrangements for produc chief of the planning section of the the Baltimore Bar Assn. resentative of subscribing stations Five Baltimore radio stations came during an address by Mr. tion line output of the specia War Dept.'s Bureau of Public Re- shockproof receivers [CLOSED CIR have beeen cited for contempt of Taft before the FM Assn. in Chi- lations and was with Allied Head- CUIT, 4]. Mr. Crisler acknowl court under the gag because they cago Sept. 28 [BROADCASTING, OCt. Oct. quarters in North Africa and Italy 4]. edged that Transit Radio had con for 19 months. He is carried on broadcast newscasts dealing with tracted with Stromberg- Carlsot the arrest and confession of a Another major forward step of the inactive reserve rolls as a lieu- Co. for production the man charged with murder [BROAD- Transit Radio Inc. was revealed of sets tenant colonel. The initial order, placed about 10 CASTING, July 26]. last Thursday by Richard C. Prior to joining Transit Radio, Cris- days ago, calls for receiver lei., executive vice of the 1,000 Mr. Ensign was sales manager of The bar group voted to tighten president sets. Sets, produced by Stromberg- firm. He confirmed reports that a Rural Radio Network, a group of some provisions of the local gag, Carlson, will be only slightly modi- FM stations. He was one of the which bans taking pictures of an fied versions of those made previ- first commercial representatives of accused person in custody without HANNA TO REPRESENT ously for Transit Radio by Elec- pioneer station WEAF (now his consent, and prohibits unau- thorized tronics Research Inc. of Evans- WNBC) New York. Mr. Ensign broadcasting in or around U. S. AT CONFERENCE the court house. Hearing ville, Ind., Mr. Crisler said. became sales manager of Blue on the MICHAEL R. HANNA, general the contempt charges against the Bal- manager of WHCU Ithaca, N. Y., Mr. Taft explained that the lat- Network when its parent organ- timore stations originally had been est actions "complete the cycle in ization, NBC, has been appointed to represent was organized. As scheduled Oct. 1 but was post- the United States, Oct. 25 -Nov. 3, making transit radio available, indi rector of radio for J. Walter poned. at a Paris conference of the Radio Programme Com- mittee of the United Nations Syndicated Transcribed Shows Educational, Sci- entific and Cul- [[ILS PLAN tural Organiza- tion, an arm of By RALPH TUCHMAN ing which he interviewed and signed. This, he feels, points to a the United Na- DIFFERENT approach to tran- signed "charter member" stations. possible 500 outlets subscribing in tions. scribed programming was an- Now the firm has launched a full - excess of $20,000 weekly within scale subscription among Mr. Hanna. nounced last week as "Cooperative campaign six months. The ceiling for any one stations in the United States, Can- NAB District 3 Program Syndi- transcribed series is not to exceed cation Plan" by ada, Alaska, Puerto Rico, Hawaii Mr. Hanna director, was in $2,000 weekly, according to the Bruce Eells & and the Philippines. Washington last present Tuesday to confer with Edmund Assoc., H o l l y - The plan, Mr. Eells said, oper- plan. Taylor, American representative w o o d , with con- ates on a subscription basis ex- Commitments Made on UNESCO, and State Dept. of- tracting of close clusively. Each member station Typical stations among those al- ficials, following Mr. Hanna's ap- to 100 stations contributes a weekly sum equal to ready committed to the plan are its A pointment by Julian Huxley, for an annual national Class quarter -hour KOIL Omaha, CJOB Winnipeg, UNESCO director general. $214,000. rate, with the company restricted to a 15% fee from KJR Seattle, WSAI Cincinnati, He will serve The firm will the aggregate on UNESCO's proj- monies WSLS Roanoke, Va., KIOA Des ects committee, originally known act as production subscribed. The remaining 85'% is to be devoted to talent and Moines, according to. Mr. Eells. as the ideas committee, charged agency to furnish M r. EeI Is production, since the plan calls for Among stockholders in the corpora- with development of a program to high -quality tran- no high sales, promotion and dis - Langworth stimulate dissemination scribed shows to no more than 500 tion are Feature Pro- and inter- tribution expenditures. Funds not change of information stations on a "cost- plus -15'%r basis," ductions of New York (28 %), among the be returned nations world. Mr. Eells disclosed. He was former- spent are either to or Tom Lewis, former vice president of the The commit- credited to the stations. tee is composed of representatives ly business manager of Young & in charge of radio for Young & of 13 nations. Mr. Hanna will leave Rubicam, Hollywood office. Most Have Signed Rubicam, and Loretta Young, plus the United States by airliner Oct. Mr. Eells has just returned from According to Mr. Eells, 87',4. of other figures in radio and motion 20. a three -month, 1,200 -mile tour dur- the stations interviewed have picture industries. BROADCASTING Telecasting October 11, 1948 Page 25 SAG Board Okays to Issues Patterson Seeks Narrow Suit Union Plan for TV SCAP UNANIMOUS approval by the AN CHAPTER in the tangled legal complexities involved in year ago for alleged formation of board of directors of the Screen the suit of a group of New York movie exhibitors against ASCAP illegal foreign cartels in perform- Actors Guild was given to plan too place last week in U. S. District Court, New York, before Judge ance rights, and that the suit is for administration of American Vin ent Leibell. After lengthy arguments by both sides the court gave still pending. Federation of Labor union juris- the until Oct. 22 to present their Judge Leibell declared in the diction in the field of television, fina summations before a decree the court's decision in the case of course of later discussion that film or live. is i -sued. the movie exhibitors had been made ASCAP might have a point in its Plan hinges upon merger of Ac- J dge Leibell had previously public, ASCAP has been swamped contention that any action compell- tors Equity, American Federation rul ., in a detailed decision, that with complaints ing it to alter its structure was be- of Radio Artists, American Guild from other clients, of Musical Artists, and Chorus AS 1 AP was unfairly exacting per - such as hotels and cafes, to the yond the jurisdiction of the Dis- ef- Equity into one "association" with for ing rights fees from movie fect that "I see that ASCAP is il- trict Court in a civil action, and exh itors for music incorporated if brought at all should be insti- door open for American Guild of legal. How about your dealings Variety Artists to join merger in lms shown by. them. In the with us ?" Here Mr. Patterson ad- tuted by the Attorney General. cou se of his opinion the judge de- However, counsel for the plaintiff, when it is ready. dressed the court, and said he was Upon successful conclusion of clar d that the entire ASCAP sure Judge Leibell had not meant when Judge Leibell asked why he stru ture involved violations of did not seek help from the At- merger, SAG, with headquarters in it that way. At this point Judge Hollywood and the merged "asso- fed al anti-trust legislation. Leibell interjected firmly, "Don't torney General on this score -in- L st week's hearing represented individual ciation" of the other performers put me on record to that effect sisted that the matter of with an attempt by the defendant, - the injunction and the broader is- headquarters in New York, read my opinion." will sign partnership contract as- AS i AP, to narrow the issues un- Objects to Conclusion sue related to ASCAP's structure der litigation before deciding on were inseparable. suming control over all video per- Mr. Patterson also objected on formers except musicians. There- an : ppeal, and in effect to lighten The court then granted both behalf of ASCAP to the court's by all television bargaining con- the severity of the court's decision. final conclusion, which sides until Oct. 15 to prepare To his end, ASCAP recommend- tracts covering live or film ver- brought its ed an injunction protecting the further briefs setting forth their hea Test legal sions, will be approved by both artillery into the movie exhibitors from practices views and an additional week be- cou room Patterson, the units. -Robert for- under fire, and the partial "di- fore they must reappear in court would han- mer Secretary of War, who was re- entry of the decree. This will Operationally, SAG vestment" by ASCAP of part of its for dle film negotiations and the other tain d by the society to defend it constitute the court's revised opin- agai st structure to prevent a recurrence. group would negotiate for live the charges. The ASCAP attorney said heated- ion in the case, if Judge Leibell de- members. Merged group and SAG M . Patterson sought to have cides recent con- ly that it was not permissible for a that testimony will work in television on card of seve al references in the court's private plaintiff, such as the movie tains cause for revision. either. John Dales SAG ex- findi gs to monopolistic practices Jr., narrowed exhibitors group to ask such ac- ecutive secretary, termed the plan by SCAP to apply on- tion, but such decisions To solution of a very ly t film music, issue that rested Sneak on Radox "a practical the which with the U. S. Attorney General. tough problem." bro ht the case to trial. This THE RADIO group of the Amer- "If divestment is necessary," ican Marketing Assn., at its lunch- The council of Actors Equity brought the ASCAP counsel into said Mr. Patterson, "we're avail- has approved plan while AFRA, a sharp exchange with Judge Lei- eon meeting at the Sheraton Ho- able. Let the Attorney General say tel, New York, on Oct. will AGMA and Chorus Equity are ex- bell, who nevertheless treated Mr. 13, so . . . I dare say he hasn't seen as its - pected to do so very soon. SAG rson have speaker Albert E. Sind Pat throughout the hearing fit to, although he may." linger of Sindlinger & Co., New board has invited committee rep- with extreme deference, addressing At this point the court reminded York. He will speak on Radox, the resenting four unions in the mer- him as "Judge" Patterson. the ASCAP counsel that the U. S. new method for instantaneous ra- ger to come to Hollywood as T e latter remarked that since Attorney General sued ASCAP a dio audience measurement. quickly as possible to confer. 'OH, MR. ALLEN!' NBC Comedian vs. ABC Giveaway By ED JAMES sheer, unbridled charity the col- heavy rubber puck with your ini- correctly as "Turkeys in the Tree- FRET' ALLEN fought fire with lection of goods offered that same tials on it, 12 miles of track and top." Mr. Crosbie, a beer sales- fire, at least with a brave little Sunday on Stop the Music. An a caboose completely furnished man and father of three children, r Indiana beer salesman that very from a Sante Fe train, a televi- won: puff of smoke, when he returned night tapped the giant giveaway to t e air Sunday, Oct. 3, still sion set and a saloon and bar- A Hudson sedan, a trip to Hollywood for a jackpot of $30,000. tender to go with it, 4,000 yards to appear for a week as an actor in a opposite the giveaway program, It was enough to curl Mr. Allen's movie, $1,000 worth of men's sults, $1,000 Stop the Music. of dental floss, practically new; worth of children's clothes, a 15 -foot lip. 25 tons of dirt, delivered at your food freezer with a year's supply of M . Allen, driven to his caustic Morgan Drops In door; 800 pounds of putty for frozen foods, a $2,000 platinum and wit's end to find an antidote to diamond wrist watch, a $1,000 diamond Mr. Allen, returning from a every member of your family, and, ring, a plano, a television set, a radio - the ypnosis of Stop the Music, as top reward, the winner would phonograph console, a complete paint came up with an insurance policy summer's vacation spent in brood- Job for the interior of his house, car- ing about the cruel fate that be left alone for 20 minutes with a peting for every room, $1,000 worth of guar nteeing his listeners against shovel in Fort Knox. women's shoes. five handbags each con- loss n the event they missed a caused his own NBC program last taining a $100 bill, $1,000 worth of him spring to sink to the 38th place In a sample of his proposed beauty preparations, $600 worth of prize by tuning to instead of women's hats, $1,000 worth of bedroom the veaway. in the Hooperatings while Stop show, Mr. Morgan gave away as furniture, a complete set of Venetian the Music on ABC soared consolation prizes the Swanee blinds, weekly maid service for a year, To any who could to sec- Allen listener ond, devoted much of his opening River, 8000 feet of fire hose and $1,000 worth of women's suits, a stain- prov that "because you are lis- less steel kitchen, 7,500 cans of canned show to an edged satire on give- the Brooklyn Dodgers. Nobody food (in case of siege), a two -week vac- tenin _ to Fred Allen you have aways. He not only made the could guess the mystery melody, ation to Mexico by air, a $100 bicycle mis- =. an opportunity to win . . . which was "America." Mr. Mor- for each member of the family, a com- the ational Surety Corp. guar- guarantee against loss to listeners, plete course In sewing plus patterns and Henry gan announced that next week the 250 yards of fabric, a $1,000 U.S. savings antee Fred will perform but also hired Morgan, no Allen his fumbling satirist himself, to help giant jackpot would be increased. bond, a refrigerator -freezer, a Laundro- agr-= ent to replace any article mat, an automatic clothes dryer, and - him produce a spoofing act on give- In addition to $103,000 worth of against a day when Mr. Crosbie might of erchandise up to a value aways. merchandise, he would give away wish to renounce beer selling in favor of $;,000 or reimburse you for of a more specialized career-a com- Mr. Morgan, who this season "a live human being." pletely equipped commercial model any mount of prize money lost is without popcorn machine. up $5,000," Mr. Allen program or sponsor Crosbie Bags the Turkeys . an- of his own, told Mr. Allen Mr. Allen's noun ed. that program, spon- he had a "new" show idea which The fictitious prizes on the Allen - sored by Ford dealers, is heard "A ii you can lose by listening was timely if nothing else -a give- Morgan giveaway were only 8:30 -9 p.m. Sundays. Stop the to A len," he said, "is 30 min- away called Cease the Melody. slightly less diverse than those Music, sponsored by Smith Bros. utes.' Included in the prizes Mr. Mor- won by Kenneth Crosbie, of Bluff- coughdrops, Eversharp Inc., Spei- Ha dsome as Mr. Allen's offer gan offered were a skating rink ton, Ind., who identified the mys- del Jewelry and Old Gold cigar- was, it could hardly match for with four hockey sticks and one tery melody on Stop the Music ettes, is heard 8 -9 the same night.

Page ' 6 October 11, 1948 BROADCASTING Telecasting TV RELAYS FCC Hears More Testmony LAWRENCE PHILLIPS, director at $75 exclusive of power. He In any event it appeared likely be reversed in a day if it were to of the Du Mont Television Network, pointed out that the relay is un- that the session would recess Fri- be a regular practice and AT &T said flatly last week that it would attended except for periodic checks, day night and resume during the could organize its forces accord- be economically and that, since it takes WABD week of Oct. 18. ingly. But he opposed the provision impossible to ex- broadcasts off the air, there is no AT &T witnesses, questioned on of reversible radio relay channels, tend the net- way to substitute other programs the causes of "poor" reception of terming it an inefficient use of fre- work's service na- for shows which a sponsor does the American League baseball play- quencies. He pointed out that two tion - wide under not wish to send to the New Haven off game relayed from Boston last frequencies can provide two oppo- American Tele- area. Monday, promised to investigate sitely directed channels whereas phone & Tele- He said $5,000 a month "had and report. Frank A. Cowan, trans- four frequencies are needed to es- graph Co.'s cur- been mentioned" at one time as a mission engineer, felt the investi- tablish two similarly directed chan- rent rates for possible charge for use of an gation would show that a "classic nels. video network re- AT &T New York -New Haven relay, example" of the problems of inter- He conceded that at the present laying. if one were established. connection was involved. Henry time AT &T cannot always meet Mr. Phillips But without Mr. Phillips said AT &T line Weaver, attorney for Philco, em- the demands of NBC and Philco network service, charges currently are preventing phatically denied that interconnec- for intercity connections. He noted he felt, many of the currently op- Du Mont from sending shows regu- tion with Philco facilities in New there is not now any Bell System erating or authorized stations will larly from Washington to New York was to blame. relay to link New York and Sche- not be able to survive. York, and that conceivably they FCC nectady (GE has its own facili- Under questioning by As- com- Mr. Phillips testified Thursday might some day make it advisable sistant General Counsel Harold ties), and that the telephone during the second week of FCC's to stop programming from New pany has no definite plans for link- Cohen, Mr. Cowan said AT &T's (the investigation of AT &T and West- York to Washington. experience with interconnection ing Albany and Schenectady ern Union intercity television rates. Under cross -examination he said with Philco's New York-Philadel- latter, he said, probably will come a New York - He referred to Du Mont's plans line costs from New York to Wash- phia radio relay has been "satisfac- with provision of $9,315 route, probably for establishing a nation-wide tele- ington, which cost Du Mont tory," which he considered not Albany- Buffalo vision network via Teletranscrip- in one month, would be "burden- "shortly after 1950," but possibly or surprising in view of the short tion, and added: "That we are now some" even if reduced to $315, links of the circuit. Interconnection earlier). Balaban & accomplishing." even to $1. with the General Electric relay With reference to the In answer to a question which Aside from Mr. Lawrence's testi- Katz link connecting its WBKB from New York to Schenectady, he Bend, was finally permitted only on con- mony, the week was spent in cross - re- (TV) Chicago with South said, has produced "variable" facilities passing dition that engineering witnesses be examination of AT &T witnesses sults. He thought interconnection he said AT &T has called for cross -examination on the who appeared the week before through South Bend and Chicago with Western Union's New York - facilities at subject, Mr. Phillips said Du Mont [BROADCASTING, Oct. 4]. The ses- radio relay would pro- and can provide pickup Philadelphia when there is sufficient engineers had estimated that video sions dealt particularly with the vide as good a signal as other in- South Bend relay facilities could be built for telephone company's ruling that it terconnections under similar cir- demand. $660,750 (on two -year amortiza- will not permit interconnection of cumstances. To AT &T's opposition to dupli- tion plan) to link, roughly Wash- its intercity relay facilities with cate relay facilities in a given area, ington, New York, Pittsburgh, those of private or other companies See Some Difficulties William A. Roberts, counsel for Philadelphia, Baltimore, New except to cover areas where there But he emphasized that intercon- Du Mont, several times asked who Haven, and intermediate points be- are no AT &T facilities. nection with the systems of other would be guilty of "duplicating" a private broadcaster established tween New York and Pittsburgh Ruling Possible companies poses many problems - if and between New York and New difficulty of knowing who is re- relay facilities first and the tele- Haven. On this point, FCC may rule this sponsible in event results are un- phone company later set up facili- week on the joint Philco -Du Mont ties over the same route. Mr. Cowan New Haven to New York satisfactory; knowing who is repetition for a decision on the inter- sponsible for standby facilities; contended the private facility would He policy in advance of the said it was necessary for Du connection reaching agreement on technical serve only the one broadcaster, Mont to establish its own radio re- decision on the lawfulness and rea- questions; and organization of serv- and that AT &T's facilities would lay to provide of rates themselves. WNHC -TV New sonableness the ice forces and assignment of func- be available to all stations in the Haven with programs from Du In a formal reply to the joint motions. community. Mont's WABD (TV) New York. tion, AT &T filed a brief on Thurs- Rate Engineer Robert P. Judy, He said the relay, which defending the interconnection Mr. Cowan said a New York -to- he de- day on page 62) scribed as "temporary," was built policy and contending that its rea- Washington channel probably could (Continued at a cost of $10,000 to $15,000, and sonableness cannot be determined estimated monthly operating costs without regard to the other issues.

Television stories, on other pages, in this issue:

Telestatus: Rorabaugh Report, Sept. 5 -11 1 B American Tobacco Set to Sign for Series of TV Films 21 WNHC -TV New Haven Added to CBS -TV Network 22 TV and Radio in Major Roles on Pacific AAAA Agenda 24 Screen Actors Guild Board Approves Union Plan for TV. 26 TV Freeze Warmly Approved by Industry 28 Large -Scale Plans for ABC's West Coast Television 30 75% of Los Angeles TV Set Owners Home in Evening 30 WXYZ-TV Opening Heavily Sponsored 30 WRGB to get ABC. CBS and DuMont Programs, Plus NBC 34 31/2-Hour Broadcast Marks KFI -TV's Formal Bow 34 RTDG Issues Statement Upholding Ex- President 42 Gold Named TV Film Council President 50 Woods to Discuss TV on ABC's Forum Show 50 United Artists Corp. to Distribute Films for Television 55 RMA Weighs Plan for Adoption of U. S. TV Standards Abroad 56 Interim Plea of WTVJ (TV) Miami Is Denied 62 Stratovision Plans for World Series Fades 67 Sports Telecasts Lead in September, The Pulse Finds 68 TV Election Results Planned in Midwest 70 PLANS for NBC's television station, WNBO Chicago, are laid by (I to r) Ted Mills, For television personnel changes, programs, etc., see various WNBO program manager; Jules Herbuveaux, TV department manager; Charles L. notes departments in this issue Townsend, TV operators supervisor, and Cortney A. Snell, television field supervisor. The station has begun test patterns. BROADCASTING Telecasting October 11, 1948 Page 27 bought control of WTOP Wash- ington from CBS, subject to FCC Generally Approved by Industry approval: V FREEZE Understandably. the manufacturers and broadcasters, and to a lesser extent prospective set owners, are con- FC s DECISION to put a temporary freeze on television applications conducted by the Commission." cerned over the implications of this [B DADCASTING, Oct. 4] was greeted with unanimous approval in the new band. There is fear that a sudden He also reviewed DuMont's pro- shift to the new band might render firs formal industry and newspaper comments last week. posal that FCC allocate the 475- present sets and broadcasting facili- J R. Poppele of WOR New York, president of Television Broad - ties obsolete. And, of course, the FCC 890 me region into 69 channels has an obligation to the general public cas ers Assn., supported the Corn- for use under VHF standards in to insure that the maximum use is mis ion in its move, and Allen B. conjunction with present channels made of television potentialities. For- Du ont of DuMont Labs, a tele- final decision on changes in engi- tunately, the two bands need not be [BROADCASTING, Sept. 20, 27]. mutually exclusive . . . visi n broadcasting as well as neering standards and channel alma ufacturing firm, felt FCC locations for the present video Both Mr. Poppele and Dr. Du- The Star felt that any decision Mont emphasized to "is to be com- band. It is expected to last six that the freeze move television "upstairs" mended." months to a year. In the meantime will not affect the usefulness of should be reached "only after The Washing- there will be no action on pend- present television receivers, as careful weighing of the effects on ton Star, which ing applications. Existing stations did also the newspaper editorials. owners of present television re- operates W MAL- and outstanding authorizations It was accepted that the need for ceivers." The editorial continued: TV and associated are not affected. the technical study and freeze It is said that present sets may be adapted to higher frequencies by spe- AM and FM sta- Speaking for the TBA Board stemmed from television's rapid cial converters, just as was the case tions, regarded of Directors, Mr. Poppele said the development. The Star said "the when FM first appeared. Nevertheless, engineering review "undoubtedly plain is television is it would be too bad to make pioneer the freeze as a fact that purchasers of video receivers pay so "logical" develop- will result in better, interference - afflicted with "growing pains'," soon for the apparent failure of the free reception by the ever -grow- while the Post felt that es- FCC to estimate more accurately the ment, while t h e "the future growth of this popular new M . Poppele Washington Post, ing television audience.' sential consideration is that this source of information and entertain- whose intended He predicted that "manufac- new giant, television, has out- ment. TV application will be held up as turers of television equipment will grown its pants" and that "it is Back of the freeze order, Mr. a r suit of the Commission's ac- continue to supply millions of pros- in the public interest to take a - Gould said, are both economic and tion considered it "an unpopular pective set owners with all types breather during which the FCC technical factors which raise "long - but necessary step." of receivers, and the number of can look at where television now range problems of inordinate and new video programs being intro- and is unprecedented `Critical stands where it going." complexity." Chief Importance' duced almost daily will increase." All three newspapers linked among these he listed the VHF in- J ck Gould, radio writer of the Dr. DuMont similarly viewed their discussions of the freeze terference and station -separation Ne York Times (WQXR and the decision as "a constructive step with the Commission's pending questions (to be decided during WQ R-FM), viewed the decision and one highly recommended by study of the 475 -890 me region. the freeze), and the advisibility of as a step of critical importance the DuMont Network and other Said the Post, which operates opening the 475 -890 me band for to e burgeoning video art" but television broadcasters in hearings WINX and WINX -FM and has commercial use. "a ood start" by the Commission in is approach to the overall pro lem. T e freeze was called by FCC pen ing further studies and a TELEVISION'S TRENDS ANA Talks Slated NE WORK STARS SEEK NILES TRAMMELL, president of College has enlarged his research which agency and media repre- CA ITAL GAIN RELIEF NBC, and Frank Stanton, CBS into the effects of television on sentatives and the members of sO E of the biggest names in president, will discuss trends in the living habits of set-owners, American Television Society have net ork talent have besieged the television costs following his original "straw in also been invited. Session plans are U. Dept. of Internal Revenue and program- the wind" survey earlier this year, being handled by a committee for opinions as to whether they ming, during the which indicated a 20% drop in whose chairman is Charles Durban, can legally follow the pattern set television session movie attendance by the average assistant director of advertising, by mos 'n' Andy and thereby of the 39th an- family following the acquisition of U. S. Rubber Co., and president of esca e high- bracket income taxes, nual meeting of a TV set [BROADCASTING, Aug. 23] ATS. Other members are Robert it s learned last week. the Assn. of Na- and will divulge his latest find- M. Gray, Esso Standard Oil Co.; A though the Revenue Depart - tional Advertis- ings to the ANA. Howard M. Chapin, General Foods men was officially mum, it became ers, to be held Case Histories Corp.; Stanley H. Manson, Strom - kno n that hosts of performers Oct. 25 -27 at the berg- Carlson Co.; Joseph W. Allen, A large number of had made inquiries. It is doubt - Waldorf - Astoria case histories Bristol Myers Co. and J. K. West, ful f many will meet the specifi- Hotel, New York. on the video techniques used by RCA Victor. cati ns. Amos 'n' Andy- Freeman Mr. Trammell The video session, various ANA members and the re- Gos en and Charles Correll -con- first in ANA history, will take sults achieved have been compiled vine d the Internal Revenue Dept. place Oct. 26 at 8:15 p.m. by the Association and will be dis- Effectiveness of `Voice' cussed during the session. Howard that they were a property of ex- Designed to give ANA members Appraised by Magazine clus' e nature and thus gained ap- Chapin, advertising director of -those who have not yet used vi- General Foods Corp., a foremost STATE Dept.'s "Voice of Ameri- pro e of their deal to sell all deo advertising as well as those righ s to themselves, i.e., their user of television advertising, will ca" is highlighted in the current who are pioneering in this newest outline the techniques found most issue of Time's radio and TV page. prop rty, to CBS. medium for reaching the consumer T e outright purchase of all productive. Sam Cuff, television Titled "Le Pick -Up Americain," with a sales message -a full pic- consultant to Allied Stores Corp., the article traces the development Am., 'n' Andy rights, for $2,- ture of what television is and 000,100, was will tell the advertisers what re- of "The Voice" and gives an ap- taxable as a capital where is headed, special TV a rate much less it the tail merchandisers plan in tele- praisal of its effectiveness. gain than income session will attempt to present all .itax. vision, both as a means of selling George Allen, new Assistant of the most pertinent facts about Fi e legal technicalities exist as merchandise to their customers Secretary of State for Public Af- to t is point, it was said, and it is video. and as a type of merchandise they fairs, is quoted as saying, "We are doub ful that many stars or lesser J. R. Poppele, engineering vice have to sell. He will report on what clearly stinging the Kremlin." In pers nalities could meet require- president of Bamberger Broadcast- the retailers expect from their sup- France, says Time, the Communist Co. Tele- men , -. ing and president of pliers and from manufacturers. Radio Revue carries program list- It is also doubtful that many vision Broadcasters Assn., will re- Pat Weaver, who is vice presi- ings but cautions against listening coul, find a purchaser for their count the growth of TV stations dent in charge of radio and tele- to "le pick -up Americain." Accord- righ s, even if they qualified un- and networks and will explain the vision of Young & Rubicam, will ing to Time, "The Voice" has many der i nternal Revenue interpreta- significance of the FCC's "freeze describe the agency's functions in avid listeners in Poland, where tion. Few stars are attractive order" of Sept. 30 [BROADCASTING, the development of television. the Polish Minister was quoted as enou h to warrant the expenditure Oct. 4]. Data on set ownership About 300 ANA members and saying that the broadcasts contain of la ge lump sums which are not also will be presented. advertiser guests are expected to so many lies "everybody will stop virtually assured of amortization. Dr. Thomas Coffin of Hofstra attend the ANA TV session, to listening in a year or two." Page 28 October 11, 1948 BROADCASTING Telecasting record is not yet clear that a sound, satisfactory technical use Allocation Proposals Argued can be utilized by large numbers of individual vehicles economically. MOBILE SERVICES Certainly not when there is a CONSENSUS of broadcast repre- channels be made available to AM, pickup and relay equipment is pressing necessity for some kind sentatives appearing last week in FM and TV stations and recom- available for operation of about 17 of additional pickup services for FCC's oral argument on general mended that high quality program channels between 1,000 me and the broadcast service which are allocations for the mobile and fixed channels be found elsewhere. 6,000 mc and recommended that dependent upon the ether for the services was that the Commission Concerning the 450 -mc band, Mr. audio channels be provided for cue transmission of their programs." proposal would provide inadequate McNaughten stated that insuffi- and restricted program service. The attack upon "luxury" serv- metropolitan area facilities to meet cient knowledge of operational Regarding the 450 -mc proposal, ices such as television came from even present needs of remote pick- characteristics at these frequen- Mr. Duttera urged that channels J. M. Souby, general solicitor for up operations -including both pro- does not permit assignments be set up but not as substitution the Assn. of American Railroads, cies who gram and cue channels. of any specific type, although for 150 -mc facilities since sufficient noted that the railroad allocation has been reduced The broad -scoped hearing also broadcasters do feel they will be data and commercial equipment to about produced inference by one railroad useful for short -range walkie- for the higher band is not avail- one -half of a television channel. official that an undue amount of talkie type operation. He pointed able. He suggested the allocation Mr. Souby argued that the spec- spectrum space has gone to "lux- out the broadcaster is willing to be reviewed after equipment is trum space should first be allo- ury" entertainment services such undertake the development of built and experience gained. Need cated to the "essential services" as television. The statement drew experience for walkie- talkie facilities in video relating to safety of life and fol- these frequencies and if lowing immediate defense of video by FCC points to a particular type service also was noted. that the other services Chairman Wayne Coy, who termed such recommendation would be William A. Roberts, attorney for could fight for "what is left over." television a very important service to Allen B. DuMont Labs., pointed out Chairman Coy pointed out that made FCC for its considera- video and public informer. tion. that in the shuffle of recent hear- is a very important service The proceeding, described by The NAB spokesman indicated ings on television it has been over- and the public can be informed of public TV. Chairman Coy as "what may be the 450 -mc band is not considered looked that it has become increas- events and issues via the longest and most complex oral services such ingly necessary for video compan- The FCC chairman said, "I don't useful for program know anything argument ever undertaken before obtained in the 152 -162 ies and networks to "have recourse that takes prece- as may be dence an informed citizenry, the Commission" en banc, com- me band and requested that an to the use of cue channels, or con- over even the Commission being in- menced last Tuesday with a roster 21 channels be provided trol channels on the outside of the additional formed of more than 112 participating in the 450 -mc area for walkie- channels afforded for the regular of the requirements of ra- parties. The argument is expected talkie service. transmission of the program it- dio by the railroads." to require at least the greater part William S. Duttera, staff alloca- self." He noted that there has been Noble Plan of this week. tions engineer for NBC, agreed dispute whether television is en- Daniel E. Noble, Motorola Inc. The argument concerns FCC's that the 26 -mc band suffers con- titled to the remote pickup facili- vice president and director of re- proposed allocation of the fre- siderable interference and is good ties under consideration and search, offered a plan for alloca- quency bands 25 -30 mc, 44 -50 mc, only for cue service -or program pointed out TV's very definite need tion administration based on pri- 72 -76 mc, 152 -162 me and 450 -460 service only when a high signal of these channels. ority principle. All channel alloca- me and rule- making with respect to level exists. He urged that some Mr. Roberts argued that with re- tions would be made on the basis of the general mobile radio service, channels be assigned exclusively to spect to the various mobile de- "utility-of -use priority ratings" domestic public mobile radiotele- television. He noted that video mands for the 450 -mc band "the with such ratings including the im- phone services, land transportation portance of the allocations, in or- radio services, industrial radio der, to national defense security, services and public safety radio eC public safety, influence upon na- services. tional economic security and con- Channels for Remote Pickup AFTER -HOURS BAN tributions to the public conveni- its ence. The Commission proposes to A BURST of protests developed last week after FCC, invoking George J. Maki and William E. provide 19 exclusive channels for new ban on after -hours authorizations for daytime and limited -time Whiting, representing California remote pickup in the 25 -30 mc stations, refused to consider WNYC New York's request for permission State Communications Advisory band, delete 16 channels presently to stay on the air election night to carry balloting returns. Board, requested that the state's assigned in the 30 -40 me band, The city -owned station has been automatic relays operating in the drop was the New Times, 14 shared channels proposed broadcasting detailed local election support York 72 -76 mc band be allowed to con- and earlier in 152462 me band and results every November for the past owner of the fulltime WQXR tinue for a reasonable period of 20 450 provide channels in -460 me 24 years, with FCC's dispensation WQXR -FM, which characterized amortization to protect the tax- hand. Television Channels 4 (66-72 to remain on the air beyond its the FCC ban as "rule by shotgun." payer. It was urged that an inter- mc) and 5 (76 -82 mc) are proposed usual 10 p.m. signoff to present For 24 years, the Times said in ference "yardstick" be determined to be protected from any interfer- these programs. an editorial, WNYC has performed for potential fringe -area TV set ence from fixed service allocations Mayor William O'Dwyer, at an election -night service offered by owners when Channels 4 and 5 which would be made in 72 -76 the least titular head of the station, "no other station : the steady broad- are assigned, in that area, to re- me group. was reported to have protested cast, as soon as they are available, duce complaints of interference. A number of broadcast interests the results in local contests, both orally and in writing to Com- of Earl D. Glatzel, vice chairman of are yet to be heard from in the to while other stations are occupying proceeding. mission members in an effort the National Committee for Utili- hours in which themselves for the most part with Neal McNaughten. assistant di- get the additional ties Radio, told FCC, regarding to present the returns this year. state or national results." 72 -76 mc assignments which do not rector of the NAB Engineering FCC's ruling Dept. and ex -FCC staff member, Similar protests are expected to The Tintes thought interfere with television, that his told the Commission the remote develop in other communities where against WNYC this year "is ar- group is "agreeable to this limi- hitrary, in pickup channels proposed in the 26- daytime or limited-time stations not the public interest, tation" but suggested adoption of needs be reviewed mc band may be useful primarily will be denied the right, granted end to by the an interim policy of temporary for cue and lineup purposes and heretofore, to continue broadcast- Commission." It doubted that utility service assignments in cit- secondarily for low quality pro- ing election results after their FCC's general ban "can be de- ies where TV Channels 4 and 5 have gram service when no other facili- normal closing hours. fended in principle." not been assigned, and pending ties are available. He cited the The ban on such special tempor- WNYC operates with 1 kw on settlement of the video realloca- high interference susceptibility of ary authorizations was adopted by 830 kc, protecting WCCO Min- tion proceeding [BROADCASTING, those frequencies. FCC in July, effective Aug. 16 neapolis. Said the Times: Sept. 27, Oct. 4]. [BROADCASTING, July 5]. The Com- Mr. McNaughten argued that an Under extraordinary c o n d i t i o n s Vernon Wilkinson, counsel for additional 16 shared channels are mission said the chief reason was [WNYCI might possibly be he ^rd in Telanswerphone Inc., which pro- northeastern Wisconsin, within the required to provide a block system to avoid degradation of the night- range of WCCO's secondary audience. poses a radio paging service for of assignment whereby a greater time service of fulltime outlets on But the FCC must ask itself, we be- doctors in the New York area and lieve, whether the insignificant, re- number of exclusive frequencies the channels, involved. It felt that motely possible interference with the which has been operating experi- and lesser number of shared fre- the special events usually covered listening of a few hundred people in mentally since June, told FCC that quencies may by parttime stations under STA's the distant Middle West- between 10 its tests in the 72 -76 mc band have be assigned in met- p.m. and 3 a..m. on one night only- ropolitan areas and the converse could be handled by fulltime sta- is to be a basis for barring WNYC's been conducted by George P. Adair, election-nieht service, available to consulting engineer, and show its assignment in less populated areas. tions and FM outlets. several million persons, if they choose He urged that the 26-mc band First to come publicly to WNYC's to listen, in New York City . proposed system is feasible. BROADCASTING Telecasting October 11, I948 Page 29 W YZ -TV Opening Television Category Large - Scale Plans H avily Sponsored CCNY AWARDS Added to List For ABC Coast TV Eve Available Time Segment TELEVISION has been added to the list of achievement awards for Woods Tells How Vitagraph Lot commercial broadcasting to be made Sold at the next annual broadcasting Acquisition Aids Network On Detroit Outlet and business conference of City College of New York, it was announced ACQUISITION by ABC of OP NING DAY's schedule of last week by John G. Peatman, chairman of the awards committee. what W IYZ -TV Detroit last Saturday is reportedly the largest radio - Mr. Peatman pointed out that television production site in the wa- scheduled to be as completely "the expansion of television, both conference next spring. co ercial as ABC executives world will enable the network "to in number of sets owned and in In addition to the awards of wo d permit the inaugural of embark on its West Coast televi- for broadcasting facilities, during the former years for the creation and its o&o TV station in the motor sion operation early in 1949 on current year has been so promotion of sound broadcasting cap tal, with every time segment rapid a scale enjoyed only by major that failure to include awards programs, the 1948 awards include sol that was offered for sale. for motion picture companies," Mark this new field would have left a three television categories: For S àrting with a 15- minute pre - Woods, ABC president, commented gap in the purpose for which the the creation of a sponsored tele- vie , was not for sale, at last Thursday. ABC has purchased which live film; WXYX -TV's first com- awards are made." vision program, or crea- the 20 -acre Vitagraph motion pic- 12: 5 p.m., tion a sponsored spot television me ial was to be the Chevrolet Folders, including entry blanks of ture lot in Hollywood from Warner live or film; Gle Club, 12:30 -1 p.m., sponsored for the 1948 awards, are now ready announcement, crea- Bros. [BROADCASTING, Oct. 4]. by he Chevrolet Division of Gen- for distribution to stations, net- tion by a station or network of a Work already has started on era Motors Corp., Detroit, placed works, advertisers, advertising television program, live or film, conversion of the lot to full TV by ampbell -Ewald Co., Detroit. agencies and program producers. most effective in station or network production, Mr. Woods said, and promotion. 'llette Safety Razor Corp., Entries for the awards, covering television personnel will be moved Bos on, was to sponsor the World Another new category in the into the new center as soon as the programs and program promotion 1948 awards is for the creation by Ser es telecast from Cleveland, originated during 1948, will close property is released by the es- ugh Maxon Inc., New York. a station or network of a radio crow agent. Although several thr Jan. 31, 1949. Presentations of At he end of the ball game the program, live or transcribed, which buildings stand on the lot, only two W YZ -TV audience was to be tak- the awards will be made at the has been most effective in station sound stages, measuring 200 by en o South Bend where the Notre CCNY broadcasting and business or network promotion. 175 and 100 by 175 feet, are ex- Da e- Michigan State gridiron con- pected to be permanent. Other tes . was under way. This WXYZ- Wattridge was scheduled for a gram was to be followed by a film, buildings are expected to be razed TV telecast was to be sponsored sports resume, to be presented by sponsored by Galvin Mfg. Corp., to make way for new construction

by . dmiral Corp., Chicago, through Detroit Edison Co., through Camp- Chicago (Motorola radio and TV This site eventually will be the Cri tenden & Eger, that city. Fol- bell -Ewald Co. sets), through Gourfain-Cobb, Chi- operating base of KECA -TV, low ng the football game Don Another special not -for -sale pro- cago, broadcast 5:45 -6:15 p.m. The owned outlet of ABC and ultimate- next quarter -hour, according to the ly the origination point for the advance agenda, was the official bulk of ABC network program- Third in Soliciting Small welcome to WXYZ -TV by the Gov- ming. Of the 20 acres, 10 are National Advertisers ernor of Michigan and the Mayor clear, allowing ample room for ROlO LAG of Detroit, with acknowledgements outside shooting. RATIO runs a poor third in sales activity among small national ad- by Edward Noble, ABC board Although some reports have it ver isers, judging by results of a media promotion survey conducted chairman; Mark Woods, ABC that the site will ultimately house by urray Carpenter, WPOR Portland, Me. Magazines are well in president, and James Riddell, gen- the total ABC Hollywood opera- fro t, the survey shows, with newspapers in second place. eral manager of WXYZ and tion, ABC Hollywood officials in- r. Carpenter is author of a >f WXYZ -TV. sist this has not been determined. boo let titled Now Is the Time, a year, he found magazines 90%, The Philco premiere variety pro- dist ibuted to stations in an effort newspapers 65% and radio 62 %. gram, 6:30 -7 p.m., sponsored by CITES BENEFITS ACA to : rouse industry interest in the "Most intelligent and most help- Philco Radio Corp., Philadelphia, nee for extensive exploitation of ful solicitations" have been received through Hutchins Adv. Inc., Phila- WON FOR STATION MEN broadcasting on a nationwide basis from the magazine industry, the delphia, was to open the evening THE AMERICAN Communica- [B IADCASTING, Sept. 13]. He for- survey discloses, with newspapers schedule, followed by a quarter - tions Assn. (CIO) obtained "very mer y was head timebuyer of second and radio far down the hour sports news program present- substantial benefits" during the Co pton Advertising. list. ed by Cunningham Drug Co., De- past year for its members who are T e subject has been discussed "Magazines appear to beat troit, through Simons- Michelson, employed by radio stations, despite at ost NAB district meetings broadcasting on all solicitations," Detroit. WXYZ -TV's first day was attempts by several employers ". in connection with the fund -rais- Mr. Carpenter said. "Broadcast- to wind up with a pro football to use the Taft -Hartley Law to ing appeal for the All-Radio Pre- ing reaches into as many com- game between the Detroit Lions cripple the union," Joseph P. Selly, sen. :tion film. Mr. Carpenter con- panies as newspapers but ap- and Boston Yanks, sponsored by ACA president, declared in a re- ten.s the $200,000 film project is parently with nothing like the Goebel Brewing Co., Detroit, port to the union's ninth annual enti ely inadequate, pointing to frequency of the newspaper solici- through Brooke, Smith, French & convention, held at the Hotel Gov- the need of a campaign running tation." Dorrance, that city. ernor Clinton, New York, on Oct. ove $1 million to meet the com- Mr. Carpenter mailed his ques- 6, 7, and 8. peti ion of newspapers and maga- tionnaires on stationery which Mr. Selly added, in his address zine:. merely gave his name and street 75% of L. A. Video Set opening the convention: "The com- I his survey of small adver- address, with no radio reference Owners Home in Evening munications corporations are now tise.s (having advertising -two replies were making a tremendous effort to di- budgets whatever. Forty AMONG people owning television $50,000 to $150,000) Mr. 100 vide our union, company-unionize fro Car- received from questionnaires sets in Los Angeles, 75% pen.-r found 71% had He notes this is are at our union, to promote moods of that re- mailed. that a home in the evening and more ceiv d planned magazine than defeatism and confusion . . . We solicita- narrow base, but feels it provides 50% are watching a telecast pro- 43% - must not permit ourselves to lose tion within a month, had re- an indication of the media pro gram, according to a ceiv d a study under- sight of these facts, to lose faith newspaper representative, motion situation. taken by West- Marquis Inc. for its but only received follow (more in the membership, or to yield in 26% had a radio Tabulated results client, General Petroleum Corp. soli.itation (see Question 1). than one answer received to some the face of coercion." Although size of sample was not A William Bender, I terms of solicitation within questions) : report by disclosed by the advertising agency, vice president of the ACA broad- 1. Ho long is it since you've been given a serious panned solicitation by: 1 week 1 month 3 months 1 year more No Answer results reportedly were based on casting department, described wage (a) a y newspaper telephone checkup made during scales and working conditions won r- resentative 14 (33 %) 4 (10 %) 5 (12 %) 4 (10%) 10 (24%) 5 (12 %) (b) a y radio the showing of the J. Arthur Rank by the union during the past year r- resentative 5 (12 %) 6 (14 %) 8 (19 %) 7 (17 %) 8 (19%) 8 (19%) films of the Olympic Games. Play- for radio technicians and other (c) a y magazine broadcasting workers as the best r- resentative 22 (52 %) 8 (19 %) 3( 7 %) 5 (12 %) 1( 2 %) 3( 7 %) ing opposite this program was re- in the industry. Since the last con- 2. W ich industry has given you the most intelligent and most helpful solicitations this mote telecast of the Los Angeles y -r7 vention, Mr. Bender said, salary (a) Newspaper industry 13 (31 %) Angels professional baseball team, scales for engineers have topped (b) Radio industry 5 (12 %) with audience equally divided be- the $100 -a -week level "in many (c) Magazine industry 23 (55 %) (d) No answer 4 (10 %) tween two, the agency reports. stations." Page 30 October 11, 1948 BROA DCASTING Telecasting CHEESE CAKE

Nobody seems to know just why newspapers spent than any other station in town. W -I -T -H call pictures of pretty girls "cheese cake." But covers 92.3% of all the radio homes in the everybody knows why they print them so Baltimore trading area. frequently. Such pictures have a sure -fire, Get in on these low -cost sales. Call in your ready -made audience. Headley -Reed man and learn the full W -I -T -H It's for this same reason that more and more story today. radio time buyers are using W- I -T- H in Baltimore, the nation's sixth largest market. They get a BIG audience from this BIG independent radio station. WITH Baltimore , BIG Moreover, they get this audience at / MMaryland F M very LOW cost. Yes, it's a fact that station Tom Tinsley, President Represented by Headley -Reed W- I -T- H delivers more listeners-per-dollar

BROADCASTING Telecasting October 11, 1948 Page 31 Albuquerque KOB NBC Beaumont KFDM ABC Boise KDSH CBS Buffalo WGR CBS Charleston, S. C. WCSC CBS Columbia, S. C. WIS NBC Corpus Christi KRIS NBC Davenport WOC NBC Des Moines WHO NBC Denver KVOD ABC Duluth WDSM ABC Fargo WDAY NBC Ft. Worth -Dallas WBAP ABC -NBC Honolulu -Hilo KGMB-KHBC CBS Houston KXYZ ABC Indianapolis WISH ABC Kansas City KMBC-KFRM CBS Louisville WAVE NBC Milwaukee WMAW ABC Minneapolis -St. Paul WTCN ABC New York WMCA IND Norfolk WGH ABC Omaha 'KFAB CBS Peoria- Tuscola WMBD-WDZ CBS Portland, Ore. KEX ABC Raleigh WPTF NBC Roanoke WDBJ CBS San Diego KSDJ CBS St. Louis KSD NBC Seattle KTRO CBS Syracuse WFRL CBS Terre Haute WTHI ABC Television Baltimore WAAM Fort Worth -Dallas WBAP -TV Louisville WAVE -TV New York WPIX St. Louis KSD -TV ADAPTABLE RADIO

0 you have a new product, a new sales - keepers or career girls? By a wise choice of appeal, a new merchandising idea you'd like stations, programs and time of broadcast, na- to test? National spot radio can do it for von - tional spot radio can give you more of what more quickly and economically. you want, at lower costs!

Do you have a product that sells more readily After sixteen years of pioneering in Bull's -Eye

in rural areas than in cities, or vice versa? Radio, Free & Peters knows practically every- National spot radio can give you more con- thing there is to know about the adaptability of centration where you need it, with less waste. "national spot." And anything we know is yours Do you want most to reach men, women or for the asking. What can we dig out for you,, children? Church people or night owls? House- now?

FR EE ,a PE ERS, INC. Pioneer Radio and Television Station Representatives Since May, 1932

NEW YORK CHICAGO

ATLANTA DETROIT FT. WORTH HOLLYWOOD SAN FRANCISCO Programming Stressed CBS Airs Hennock in York AWB DIST. 2 10 Day Talk New & Business Women's Group Hears BETTER daytime programming should be provided listeners, and in- district chairman. Miss Griffith First Woman Commissioner creased listening would be the reward, the District 2 meeting of the spoke on "The Woman Broadcaster" FCC Frieda B. Assn. of COMMISSIONER Women Broadcasters was told at its Oct. 2 -3 meeting held at at a dinner meeting hosted by Hennock, in an address prepared the Sheraton Hotel, Rochester, N. Y. the Radio Council of Greater Kan- for broadcast yesterday, (Oct. 10) The session wound up a series sas City. Margaret Stoddard, edi- tivities, conducted AWB work ses- on CBS, said that although she of three AWB district meetings. tor of Radio Council-Aire, spoke brought to the Commission a wom- The first was held Sept. 25 -26 in sions. on work of the council, calling for Dr. Katherine Gillette Blyley, an's viewpoint, she intended to "do Cincinnati [BROADCASTING, Oct. 4], council -station cooperation. a job for all of the people as best the second in Kansas City Sept. president of Keuka College, spoke Host at a luncheon show in the on "Education for Social Respon- I can." 28 -29 (see below). Donnelly Garment Co. factory was Miss Hennock, first woman ever In a panel sibility." A forum on radio's so- titled "Are Daytime Mrs. James Reed. NAB station appointed to the FCC, spoke at a Programs Keeping Up With the cial responsibility included: Paul managers of Kansas City enter- Reed, Rochester Board of Educes luncheon of the New York League Listeners ? ", William Fay, WHAM tained at cocktails. of Business and Professional Rochester general manager, con- tion; Mrs. Nathan Strauss, WMCA New York; Dorothy Lewis, wom- Women's Clubs at the Biltmore tended they are, but felt stations Hotel. Her was scheduled are not tapping all available pro- en's broadcast coordinator, UN. 31/2 -Hour Broadcast speech gram sources. Panel moderator Helen Sioussat, CBS director of for broadcast at 1:30 p.m. Doris talks, was moderator. Marks KFI She said that although she was Corwith, NBC director -TV Bow would not of talks, with Sally Work, WBEN Presiding at the District 10 represent only women, KFI -TV Los Angeles, owned and but would rather represent all peo- Buffalo, presiding as district chair- meeting in Kansas City was Anna operated by Earle C. Anthony man Hayes, KCMO Kansas City, AWB ple on the FCC, she would "not Inc., made its formal bow Oct. 6, for one minute forget women's in- E. R. Vadeboncoeur, WSYR Sy- presenting three and a half hours terests." racuse, argued daytime programs WRGB to ABC, CBS of programming with Adolphe are not keeping Get The occasion of her talk was up with the listen- Menjou as m.c. On air since Au- opening ers. Mrs. Sidney Schoenwald, DuMont Shows, Plus NBC with the of National Business gust six hours weekly, the Women's Week. "Favorite Program" contest win- now broadcast 12 WRGB Schenectady, General Elec- station will Miss Hennock championed the ner, and Mrs. Arthur J. May, of Co. video made hours. It is on Channel 9 (186- tric station, has placement of qualified women in Rochester, argued from the lis- 192 kickoff, arrangements to receive programs mc). Coincident with important positions and decried tene rs' viewpoint daytime - B. general manager that pro from the ABC, CBS and DuMont William Ryan, the denial of such posts to women, grams are the stepchildren of television networks, supplementing of KFI's AM, FM and TV opera- nighttime programs. merely because of their sex. the network service heretofore re- tions, announced that KFI -TV is her own In addressing the dinner meet- In instance, she said, ceived only from NBC, G. Emer- open to television network possi- she herself qualified ing, Michael R. Hanna, WHCU felt for her son Markham, station manager, an- bilities other than NBC. The fact responsible government position Ithaca, NAB District 2 director, nounced last week. that NBC already has a TV outlet because, she had wide experience said one of radio's primary jobs He expressed the feeling that in Los Angeles, makes a TV affili- is to increase daytime listening. in business and law. "this is a definite step in public ation with NBC unfeasible, Mr. Thé engineering problems which "Free radio is paid for by adver- service to our thousands of listen- Ryan said. Station continues, how- he said. you confront commissioners have been tising," "If can't sell ers." WRGB broadcasts 28 hours ever, as NBC standard affiliate. a struggle for her, she confessed. soup you can't sell democracy." Al of video features weekly. Its net- Expanding on this, Mr. Ryan Her first impulse upon tangling Zink Jr., WGY Schenectady, dis- work programs are transmitted felt that a regional network might with microvolts, cussed TV via clear channels, programs for women from New York to Schenectady take the form of a "voluntary frequency modulation "and all and women in relay. chain deal one domi- that opportuntities for a GE microwave rather than sort of thing," she confided, was to the field. be- by He sngee.ted video Locally, the station plans to nated KFI." the "rush to the hairdresser and get Ruth Crane, WMAL Washing- gin out-of-the-studio programming possibility of a mutual agreement away from it all." ton, AWB president, and Dec. 1 when it adds mobile for relay and kinescope net- Pat Grif- about /or "But," she added firmly, "I went fith, NAB director of women's ac- equipment to its facilities. working between stations north of Barbara and San Fran- to work -and I am determined to Santa master the technical side of my cisco and south to San Diego. He job." AWB District 2 Registration felt that KFI might aid in sales and programming for member sta- of such a network. NBC IS A Madeline Klein, WHEC Rochester' tions DEFENDANT A "KFI-TV is the only local TV Nita Albers, Cornell U. L station in Los Angeles," Mr. IN REMINGTON'S SUIT Fran Leinen, WARC Rochester; B Ryan told BROADCASTING. Refer- NBC, General Foods Corp. and Claire Banister, WVFC Ithaca; Edna Dorothy Lewis, UN Co- ordinator; Nan Elizabeth T. Bentley were named Barlett,, WELM Elmira; Marion Hawley Lupo, WNJR Newark, N. J. ring to the other stations he said: Baxter. WKOP Binghamton; Mary M "If their TV interest is not na- defendants in a $100,000 damage Beckley, WVET Rochester; Dr. Kath- Mrs. Arthur J. May, Rochester; Edith tional, then their parent company suit filed last Wednesday in New erine Gillette Blyley, Keuka College Meserand, WOR New York. York William W. Keuka; Betty Bocklage, WHAM Ro- is national." by Remington, chester; Mildred Curtin Boylan, WRNY N In viewing the future of tele- suspended Commerce Dept. em- Rochester; Lorraine Burndage, Dept. Helen Neville, WKBW Buffalo. ploye. of Comma,-re. Albany: Mrs. Sarah Bur- vision development in Los An- bank, WNBF Binghamton. o geles, he felt that a purely local The plaintiff charged that Miss C Elizabeth Odames, WIBX Utica. station could operate program- Bentley, admitted one -time Soviet Lucille Clarke, Myrtle Cobler, Red P ming and overall policies in more espionage agent and former Corn - Cross; Doris Corwith, NBC New York; Mrs. Mary G. Phillips, WHCU Ithaca. meet needs of munist party member, had falsely Ruth Crane, WMAL Washington. elastic fashion to R agencies and their clients. branded him a Communist on D - Virginia Roberts, WARC Rochester; Martha Rountree's Sept. 12 Meet Minerva W. Davenport, Wd'Tdñ Tren- Gertrude Rogers, Bowman & Block. the Press video show, sponsored by ton, N. J.; Alma Dettinger, WQXR Buffalo. New York; Harriette I. Dunbar, WDOS Tube Sales Soar General Foods. Oneot ta. S Harriet Sabine. Cann Mfg., Washing- SALES of radio receiving tubes Miss Bentley is said, during the F ton, D. C.; Lorraine D. Sahl, Foods & in August increased sharply over telecast, to have reiterated some Play lis Fairbanks, WVFC Ithaca; Wil- Supplies & Mkts., New York; Jean E. liam 'ay, WHAM Rochester. Schantz, Baldwin Bowers Strachan, July and ran well above August of the charges she made against , to Radio Mr. G Buffalo; Dorothy Shank, WEBR Buffalo; a year ago, according Remington during hearings Helen J. Sioussat, CBS New York; Assn. August tube sales before the House Un- American Ac- Pat Griffith, NAB; Gertrude Grover, Kathlyn Small, Sodus, N. Y.; Betty Mrs. WHÇU Ithaca. the "H. Stevens, WENE Endicott; Marion totaled 16,722,177, bringing tivities Committee the previous Stocker, Cornell U.; Mrs. Nathan year's total to 126,365,384. July month. MY. Remington, in the com- Straus, WMCA New York. Nancy Hallauer, WHAM Rochester; sales were 9,637,244, with 14,548,- plaint, said that the charges on Henriette Harrison, YMCA and YWCA. V New York; Marguerite Hume, Brand 551 sold in August 1947. Of the the program had caused great Names, New York; Helen Humphrey. E. R. Vadeboncoeur, WSYR Syracuse. August 1948 sales 11,018,967 were damage to him, to his profession WHCI: Ithaca; Adele Hunt, WPAT Paterson, N. J. for new sets; 5,160,663 for re- of economist and his employment Louise Wilson, WHAM Rochester: 507,397 by him into public odium K Eileen Winchell, WKRT Cortland; Sally placements; for export; "bringing Frank Kelly, WBEN -TV Buffalo; Work, WBEN' Buffalo. 35,160 to government agencies. and contempt." Page 34 October 11, 1948 BROADCASTING Telecasting BUILD PROFITABLE SALES IN ''ST. LOUIS- LAND"

about Reach in the BMB coverage story makes good readin! 115 counties daytime ... 98 counties night time. Also a coincidental survey* in the thirty prosperous counties immediately surrounding big St. Louis shows that KXOK alone delivers 22.1% of the listening audience morning, noon and night.

eyeitirt about KXOK Hooper Ratings is fun! Audience increases month after month, show gains in Total Rated Time Periods in excess of any other St. Louis Network station.

.feyeiallzetic readily proves that the advertiser with KXOK low- in -St. Louis rates gets more Hooper ... plus more coverage ... per dollar on KXOK.

Check the 3 R's ... Rates ... Ratings (Hooper) ... Reach (BMB) .. .

check our John Blair representative today ... you'll check KXOK as your number one buy in "St. Louis -land." 0 K *survey conducted by Edward G. Doody and Co.... 109,000 calls completed.

ST. LOUIS' A B C AFFILIATE CHESTNUT 3700 630 KC 5,000 WATTS FULL TIME

Owned and operated by St. Louis Star -Times

BROADCASTING Telecasting October 11; 1948 Page 35 dealt with negotiations underway Board Approves Reorganization on proposed government plan to raise license fees for broadcasters. C B PLANS Under the present system about $85,000 in such fees is collected y JAMES MONTAGNES collective bargaining or liaison, aged advertising campaigns, ex- annually from broadcasters. The aiding station operators and coun- tension training, registry of po- money is turned over to CBC. Re- RE RGANIZATION of opera- cently tion of the selling general advertisers as the tential employes and personal the Dept. of Transport at Canadian Assn. of three prime functions. Ottawa intimated it will increase Bro deasters was approved at CAB Supplement- contacts. dir tors' ary activities and general serv- The third category, advertiser the fees, basing them on gross meeting held at the ices revenue of stations, Royal York Hotel, Toronto, that could be developed were servicing, would include station to net the Oct. outlined, ranging all the way from government about $250,000. 4 -6. Under the new set -up CAB selling information, research, and "capitalizing on opera tions will center at Ottawa, the talents of personal contacting of advertisers CAB is now negotiating, under those in allied fields who have a with Toronto office used mainly for and agencies. Internal routine, the protest, for a reduction from the stake in our success" to operating stati ' n advertiser fourth classification, would include proposed fees, which are to be and servicing. frequent regional R: commendations for CAB meetings and work of the Ottawa Radio Bureau, retroactive to April 1, 1948, start reor- developing new gani ation were drawn up by Jim station services. membership routines, standard of fiscal license year. CAB may Alla d, CAB general manager, and The report recommended four rate structure work, franchises, take the issue to court on grounds A. ' . MacKenzie, trouble -shooter categories of CAB operations. special committee work, NAB re- that (1) money should not go to and personnel executive of All- First would be that of liaison and lations, censorship formula, audi- CBC, chief competitor of privately - Can da Radio Facilities Ltd., Cal - collective bargaining, under direct ence stimulation, convention or- owned and license -paying stations, ga The two executives had charge of the general manager ganizing and French translating. but to Dept. of Transport to help stud ed CAB operations from the and based on policy set by the di- No date was set for personnel defray expenses in connection with stan point of "what are prime rectors. The second would be sta- moves under the reorganization broadcasting services of depart- fune ions of CAB and what should tion servicing, including operation plan. New personnel will be hired ment, and (2) that proposed as- it b doing to discharge those of regional clinics and meetings, to do the advertiser contacting. sessment on gross station revenue fune ions ?" Their report cited plus tips for new business, pack- The directors' meeting also is a tax, and not a license, and therefore is illegal.

I ), 1 ' . M N 1 4 U A M 9 9 9 9 ILl 4 w A / !; l /R /Il IlV / ll / :L L' V : L i WNPNA!/ /yJZAI i CAB directors have also approved production of a film, dealing with broadcasting by independent stations, for distribution in schools and industrial plants. Ad- vertising agencies to be enfranchis- ed by CAB were approved, as were plans for 1949 annual meeting at Hotel Algonquin, St. An- drews-by- the -Sea, New Brunswick.

< Report on Price Mention CAB board heard a report on how price mention is being received and operated by Canadian stations, since this was allowed as of Sept. 1. Plans for policy on newscast commercials were outlined and new rate structure committee set- up approved, consisting of two ersistence... representatives, two station station operators and the CAB gen- is a most valuable asset. Men who have and use this quality eral manager as chairman. Three regional meetings were always get somewhere. Nothing else in the world can announced, in Vancouver for Brit- take the place of persistence. Talent will not; nothing is ish Columbia stations Oct. 18 -19, in Edmonton for Alberta stations more common than unsuccessful men with talent. Genius Oct. 20 -21, and in Toronto for Ontario stations Oct. 30-31. will not; unrewarded genius is almost a proverb. Edu- CAB board gave a cocktail cation will not: the world is full party for CBC program execu- of educated derelicts. tives meeting at same time in To- Persistence and determination alone are the omnipotent. ronto. Through persistence KMAC, established 1926. in General Foods Log Cabin will soon go to 5,000 watts, unlimited. at 630, with an audience Syrup Campaign Planned of one and one -quarter million. WITH the return of Log Cabin Syrup to the market, and the availability once more of tin for making the well -known cabin -shaped pack- Mutual in San Antonio age, General Foods Corp., New York, is planning an extensive advertising campaign for the product. K mac-K i s s National radio promotion will be Davis, carried via hitchhikes on the House Howard W. onmr of Mystery (Sundays, 4 -4:30, MBS), Bairns and Allen (Thurs- days, 8:30 -9, NBC) and Mr. Ace ;)/ Represented Nationally by The JOHN E. PEARSON Company and Jane (Fridays, 8:30 -9, CBS) jl shows. 5t Benton & Bowles, New York, et,r4ttni.ïetñUm u treufite is the Log Cabin agency. Page 36 October 11, 1948 BROADCASTING Telecasting :4b.a 'Matt:. 10".4., : AVM

*Again sponsored by the Atlantic Refining Company

As of October 1, sixty-five sponsors are utilizing the facilities of WPTZ to reach the fast-growing Philadelphia audience.

PH ILCO TELEVISION BROADCASTING CORP. 1800 Architects Building Philadelphia 3, Pa.

wpTzFIRST IN TELEVISION IN PHILADELPHIA

TELEVISION AFFILIATE

BROADCASTING Telecasting October 11, 1948 Page 37 CBS -TV affl:ot:on contract with KLEE -TV, Houston's first television station, goes TRANSFER of KFBI Wichita to new owner, KFBI Inc., was witnessed by II to r, seated) J. Wirth Sargent, attorney; Horace L. Lohnes, radio attorney; Robert L. Laubengayer, into e ct. Making it legal are (I to r) William Schudt, CBS director of station chairman of KFBI board; Istandingl Clem J. Randau, KFBI Inc. president; Kay Pyle, relation; Herbert V. Akerberg, CBS v.p. in charge of station relations; W. Albert treasurer; Sidney Harris, Harris newspapers; Howard Lane, KFBI executive v.p. and Lee, KLEE -TV owner, and Sidney Bolkin, KLEE -TV general manager. director of Marshall Field stations; John Harris, Harris newspapers.

WARM WELCOME goes to Senor Manuel CLINTON Clothes will telecast Callahan Lopez Diaz (r), owner and manager of A. C. bouts from Boston Arena over XEAV Guadalajara City, from Clemente WNAC -TV Boston as a result of this get - Serra Martinez, head of Radio Programas together of (I to r) Abe Franks, Clinton `', de Mexico. XEAV has just joined president; Linus Travers, WNAC- s RPM as an affiliate. TV; George W. Steffy, WNAC -TV.

TV pia s for WSB -TV Atlanta aired STANDARD OIL of Indiana again be- by (I r r) J. Leonard Reinsch, man - comes sponsor of the football "Game of aging director of Cox radio sta- the Week" over KMOX St. Louis, as tions; right Bryan "Atlanta Jour - Carter Ringlep (I), KMOX and R. W. nal" e itor, John M. Outler Jr., gen. May, Standard Oil of Indiana, plan mgr. WSB, WSB -TV. the ten -week Midwest games.

SPONSOR Colgate - Palmolive - Peet MBS outlet, WGST Atlanta, Georgia Tech SNAPPED off almost to the base, the 152 - AS WBAP -TV Fort Worth takes to the luncheon honors "Can You Top station, celebrates its new Mutual af- foot self -supporting steel tower of WKWF air, Amon Carter Istandingl, WBAP This ?" Clockwise: James Reilly, Col- filation with dinner for Edgar Kobak Key West lies sprawled on the ground, president, inaugurates the service. Wait- gate; E (ward Franklin, Newell-Em- (third from left), network president. mett; P ter Dech, Kirkman 8 Son; Among those attending were (I to r) Joe blown over by the recent hurricane that ing to take their place on the screen are Westbrook, Pope Brock, Frank Spratlin, F. S. Dr ke, Colgate; Joe Laurie Jr., roared over the Keys. Only 20 II to r, seated) R. C. Stinson, WBAP en- of prog am; William Hartman, Kirk- Dr. Raymond Paty and Jack minutes after the tower collapsed, gineering director; George Cranston, man; V Wilson m.c.; R. Porman, McDonough, member of ' radio the station was back on the air manager, Harold Hough, station director. Ted Bat se Inc.; S. Jaffe, W. Rydell, committee of Board of Regents, N -E; H. Hirshfield, W. Kearns, Bates. 1 Georgia Tech. with an emergency antenna. President was televised first day. Respects Leaf Cluster, Bronze Star Medal, Air Medal, Legion of Merit, Eu- Proposed Shrine Rule (Continued from page 48) ropean - African - Middle Eastern FEDERAL BAN ing program sponsored by him - campaign ribbon with three battle May Draw NAB Ire a test case -to get 100 men from stars, among several others. He has PROTEST may be made by NAB direct to Secretary of the Interior civilian life who have aptitudes also been decorated by the govern- rules for public relations, who will, ments of Great Britain, Russia, Julius A. Krug over a department plan to impose prejudicial Poland, governing broadcasts from national parks and shrines. among other assignments, be placed Denmark, France, Nether- news with radio and television people lands and Ecuador. On the Secretary's desk is a proposed regulation governing on for 90 days of on-the -job training. material based national parks. * His wife is the former Harriet The rule would apply only to ra- tered with the argument that they The radio and television execu- Marie Appleby-Robinson. They dio newsmen, and not to those would not allow a newspaper to tives have responded whole- heart- have four children: Edwyna 13, from other media. set up a printing press at a shrine edly to his letters William 12, Floyd 10, Basil 8. for potential co- Jr. Objection to disseminate news. operators. This effort of putting has been made to the the rule on the ground was burden of understanding on both that it Several weeks after the Monu- sides, radio and the rather FLASH -O -GRAPH drafted within the department ment incident, the Park Service Army- without hearing the industry's side than making do it all said that WTOP was ejected from radio and Video Commercial Device of the story. Since it would im- because its crew extend all the cooperation -is a the premises Used on WLWT pose drastic limits on broadcasts barged in during a special day and signal event in Army circles in from parks, and require cumber- This claim itself. The success of this program started to take over. ADAPTATION of the point -of- some and costly technical steps, was not made to the crew, nor to will earn Gen. Parks a very spe- sale commercial device, the Flash- the department has been told, in- Mr. Mitchell, at the time of his cial niche for his relations with 0- Graph, was used on video for formally, that the whole situation protest. the industry. the first time Sept. 25 by WLWT is contrary to usual administra- Parks Department officials say the pro- Gen. was born in Louis- Cincinnati during the first of the tive procedure. does not differ from ville, Feb. posed rule 9, 1896. After gradua- U. of Cincinnati home football Department officials have stated present policy. They con- tion from unwritten Clemson College in 1918 games sponsored by the Dodge that if broadcasters don't like any cede only a few instances have with a B.S., he joined the Army. At Dealers of Greater Cincinnati. rule, they can squawk. They have occurred where broadcasters have first a private, he was soon com- The Flash -O- Graph, originated ignored the industry warning that missioned a attempted to desecrate shrines second lieutenant, by the New York corporation of the proposed rule is completely with programs obviously in bad Corps of Engineers. that name as a display piece, is unrealistic because it doesn't take taste, but point to awful things In 1921, then a captain, he be- a small metal box containing lights into account the operating tech- that could occur. came aide to the Commandant of and a punched tape moving in front nique of the broadcaster. the Army War College in Wash- of them to spell out a sales mes- National Park Service and de- ington. Two years later Floyd sage. It operates on the sanie prin- partment executives have refused Parks entered Yale, and was grad- ciple as that of a flashing news to give broadcasters a chance to Martin Food to Sponsor uated with a degree of M.S. in study the rule. At the same time, 8 More Midwest Shows mechanical engineering. After they voice a desire to promote use MARTIN Food Products Inc., graduation he was stationed at of the parks through broadcasts Chicago, through Morris F. various Army posts throughout and a desire to have pleasant re- Swaney agency, same city, is plan- the country, and Hawaii, as in- lations with the industry. ning sponsorship of eight radio structor and student, and also NAB President Justin Miller shows in as many Midwest markets serving on the staff of several gen- has reviewed the facts in the early in the year. Jams, jellies erals. case and has ordered an investi- and preserves, Lady Corinne line, He was appointed Chief of Staff gation to decide what form a pro- will be advertised, and a special at headquarters of the Army test should take. children's show is slated for the Ground Forces, in Washington, The proposed rule grew out of peanut butter product. D. C., in June 1942, serving in action by a Washington Monument Firm just concluded a women's this capacity until May 1943, when guard last July, when WTOP participation show on WTCN Min- he was named assistant division Washington sent a special events neapolis, and still carries coopera- commander, 69th Infantry Divi- recording team to the Monument tive show over KCBC Des Moines. sion, Camp Shelby, Miss. to help promote an anniversary Children's show is expected to be The In July 1944, Gen. Parks was celebration. guard refused to cowboy dramatic serial, with re- sent overseas as Chief of Staff, let the crew enter the Monument mainder women's participation headquarters, First Allied Airborne Miss Harris demonstrates video on the ground that the purpose type. A. G. Bishop is the Swaney of the visit was to get material Army, European Theatre of Op- technique with Flash -o -Graph to account executive. Heightened for a commercial broadcast. erations. He served with that out- Milton F. Allison (1), WLWT Cin- Midwest promotion is handled by cinnati sales manager, and James The program, titled City Desk, Pinkerton, former fit throughout its military opera- D. V. (Van) Hill, station director. is a local news show, sponsored by the Preserve tions, foremost of which were the managing director of Shell Oil Co. Maurice B. Mitchell, Industry Council, who is new di- large -scale aerial assault on Hol- sign. It was adapted for video by now at head of NAB broadcast rector of sales and advertising land, and the crossing of the Rhine man- Fran Harris, television director of advertising and at that time for Martin. He has held execu- by the largest airborne force lifted Ruthrauff & Ryan, Chicago, who ager of WTOP, protested to Sec- tive positions with Stella Cheese in one day during the war. terms it "a champagne commercial retary Krug. The National Park at a beer price." Service replied that it was required Co., Chicago, Good Housekeeping At the end of the war the First magazine and Northern Paper Allied Airborne Army was dis- To advertise the Dodge car, Miss to protect the dignity of national Harris used two of the machines, memorials and keep them free from Mills, Green Bay, Wis. banded, and the U. S. element of commercialization. It refused to it became the First Airborne one with the message, "See your Dodge dealer -the smoothest car concede that imposition of bans on MIIIMr 71130 Army, under command of Gen. afloat," and the other with "Pre- radio without restricting other Parks, who was also designated senting University of Cincinnati media would be unfair. commanding general of the U. S. football games." Under each of Under the proposed rule, broad- eomm¢tc«t area of Berlin. In this capacity he the miniature signboards there casting of public events would be led first U. S. troops into Ber- a model of the permitted from national memorials: the appears small scale FIIIIIIIIIIIIIIIIII11IIInIIIIIIInIIIIIiI3IM11193I3n1=11111011111111 ll lin, in July 1945. In addition he 1948 Dodge. WLWT cameras (1) if the program originates on the the SID ADLER, account executive for made all administrative arrange- moved from one sign to the other, grounds but commercials WHLI Hempstead, L. I., and its FM ments for the U. S. contingent of giving a continuous sales message. are read off the grounds and (2) affiliate, WHNY, has been appointed contain no New York City representative for those Big if recorded programs the Postdam Conference of the middle commercials (station breaks stations. Three. For his outstanding effi- BURKE ORMSBY has joined KFUN Las MORRIS B. SACHS, sponsor of the Chi- are not considered commercials). Vegas, Nev., as Commercial manager. cago amateur hour bearing his name, ciency in this work, he received did not ap- Mr. Ormsby was formerly general man- an from is offering $750 in cash awards in his Department officials ager of KTBI Tacoma, Wash. official commendation second annual photographic competi- pear impressed by the argument President Truman. tion based on health and welfare ac- R. C. (Dick) KENDRICK has joined tivities of 192 "red feather" agencies that the announcer's actual voice WERD Atlanta as sales promotion man- Gen. Parks holds the Distin- in the Community Fund of Chicago could be heard only a few feet ager. Mr. Kendrick was former nattonal for members of Chicago Press Photog- advertising manager with Atlanta "Con- guished Service Medal with Oak raphers' Assn. Contest closes Nov. 30. from the microphone. They coun- stitution.' BROADCASTING Telecasting October 11, 1948 Page 49 EDWIN A. STERN has been appointed III IN' 111 III III III III III' III NI III III III 111 III II H H1111 III III III III IINI III III III HI' IN III III III IIIH I 1 1011111111111011111011151 continuity editor of WWDC Wash- ington. JEAN PAUL KING, director of musical shows at WMGM New York, has resigned from production staff, effective Oct. 15, to free -lance in radio and television production. Ptactaction 3 ROD O'CONNOR, NBC announcer, is the father of a girl. BOB PURCELL, narrator of ABC's "Cal- ifornia Caravan," has been signed for a role of master of ceremonies in r'rt.)' oming movie, "Barkleys m1m0i00i mi00i00i000000000000i0100000mm00m0umm1000imm11on1®1001®22110m1mmm101m1mm0m1011i0a0m001m0100m0010101m01000110umu00001m of Broadway." HRLOW WILCOX has replaced JACK STECK, program director of DICK JOY, co-owner of KCMJ Palm ANK MARTIN as announcer on WFIL Philadelphia for three years, has Springs, Calif., and free-lance an- BS nouncer, has been signed as announcer "Suspense." been named manager of programs and on CBS "Spotlight Revue." DAN . CHUFFMAN has joined continuity production for WFIL -TV. HERBERT K. dopa ment at ABC's Central Division. NORTON will continue as program di- JOHN STILLI, producer of "The Lunch - -r Iowa, Mr. rector for WFIL -TV. Mr. Steck has timers" program on KYW Philadelphia, For teacher at U. of is the father of a boy, David Lawrence. Schu i worked been producing and emceeing "Swap man at university station, -weekly WSU , as head of continuity and as- Shop," semi television show. He A. W. LINDSAY has left commercial sista t program manager. also is producer of new "Features for staff of WKY Oklahoma City and re- Women" program on TV, sponsored by turned to KXRO Aberdeen, Wash., as PAU M. ENRIGHT has been appointed "The Philadelphia Inquirer." program manager. Previously, Mr. Lind- to A = C Central Division's production JACK GELZER has been appointed say served as announcer for NBC in staff after working as staff producer DISC are popular in Puerto Rico for t:C Chicago. program director of WKBW Buffalo, San Francisco, program manager for SHOWS N. Y. Mr. Gelzer has been associated KIRO Seattle and manager of KWWB as attested by this mail haul over six - H. Z PALMER has been promoted to local radio for Walla Walla, Wash. - with month period for "Pidalo Usted," record assis nt to program director of Trans past 12 years, hold- LEO LEMON has joined WJR Detroit, Cana a network of CBC Toronto. He ing position of as new "Dawnbuster," early morning program aired daily except Sundays, was reviously program administrative chief announcer for disc jockey. office of CBC at Toronto. Buffalo Bcstg. Corp. 8:30 -9:30 a.m. and 1 -2 p.m., on WAPA BILL ROGERS has resumed his posi- until Nov., 194T, San Juan. Mail averages between 400 tion as announcer on "Bill Henry," when WKBW was and 500 cards a day. The lady in the Mut al news program (Johns -Manville), acquired by its WOODS TO DISCUSS TV in dition, he will freelance. Mr. present owners, middle is unidentified. Roge s previously was with CBS. WKBW Inc. At this time he filled posi- ON ABC'S FORUM SHOW JAC : BURGES, formerly with WATN tion of assistant MARK WOODS, ABC president, Wate town, N. Y., has joined WGAT program director. Gold Named National TV Utic , N. Y., as staff announcer. Mr. Geiser succeeds will take part in tomorrow night's LEE ARCHER, formerly with Carter PAUL MARTIN, who (Oct. 12) Town Meeting of the Film Council President Adv. Agency, Kansas City, has joined Mr. has resigned to join Air broadcast on ABC's AM L. of WET = Johnson City, Tenn., as con - Gelzer advertising agency. and MELVIN GOLD, director ad- tinui y chief. PAUL SHANNON has succeeded CARL TV networks, as a member of a vertising and publicity for Na- DON HERBERT has resigned as radio IDE, resigned, as announcer on KDKA panel to discuss the topic, "How tional Screen Service, was elected direc r of Community Fund in Chi- Pittsburgh, "Sunday Suppertime" pro- cago to work with BEN PARK as as- gram at 6:30 p.m. Will Television Affect the Motion president of the National Televi- cista t producer of Park's new WMAQ BILL GRISKEY, production manager of Picture ?" sion Film Council Sept. 30 at the Chic go show, "It's Your Life," which KTOP Topeka, Kan., is the father of a Other panel members will be organization's first general elec- star Oct. 18 under sponsorship of boy. John n and Johnson (medical sup- Rouben Mamoulian, stage and tion. Other officers elected are: vice plies BILL FOX, former program director at KBRO Bremerton, Wash., for past two movie producer-director; James H. president, Burt Balaban, director BOB BROWN has joined WMID At- years, has joined announcing staff of Carmine, executive vice president of films, Paramount Television ; lanti City, N. J., as disc Jockey. He CKNW New Westminster. B. C. of Philco Corp.; Paul Raibourn, H. Wornhoudt, will e featured on two afternoon disc NORMAN FELTON, NBC production di- secretary, Robert sho and on a midnight show. rector, is taking two -month video train- vice president of Paramount Pic- executive vice president, Telecast PAU CLARKE, announcer of WMT ing course in New York in preparation tures and president of Television Films; treasurer, Robert W. Pas - Ceda Rapids, Iowa, has been appointed for the opening of WNBQ, NBC's Chi- pubi service director. cago TV station. Productions, and Walter Abel, ac- kow, film director, WATV Newark. tor and chairman of the Screen Meeting approved a plan for an- Actors Guild Television Commit- nual awards for the best "picture tee. of the year produced for televi- Broadcast on ABC and its prede- sion," best commercial film, best cessor, the Blue Network, for 14 one -minute commercial, best direc- successive years, Town Meeting is tion, best camera work, etc., pre -. a cooperative program with vari- sented by Jack Glenn, executive ous sponsors on individual ABC director of the "March of Time," stations. Last week, with the be- as chairman of the NTFC produc- ginning of the 1948 -49 season, the tion committee which recommended program also began its regular the establishment of such awards: By every measurement video career with a simulcast NTFO elected the following directors: that Gus Ober, WMAR Baltimore; Ed was broadcast by ABC video sta- Evans, WPIX New York; Irwin Shane, tions WJZ -TV New York, WFIL- "Televises "; Jack Glenn, "March of Time "; Sally Perle, Mesal Organiza- TV Philadelphia and WMAL -TV tion; Rosalind Cossoff, A. J. Films; WTIC Washington. Program is sponsored Irving Leos, Official Films; Elaine Phillips, WSPD Toledo; Myron Mills, in New York on both WJZ and Equity Film Exchanges; Jay Williams, WJZ -TV by Modern Industrial Film Equities Corp., and John Novack, Bank. DuMont. dominates the prosperous An hour long program, Town Meeting originates at Town Hall, Courses in Radio and TV New York, with George V. Denny Southern New England Jr., Town Hall president, as mod- Planned by N. Y. Ad Club erator, and is aired Tuesday, 8:30- FIVE courses in radio and one 9:30 p.m. Last week's broadcast in television will be given by the was preceded by a special quarter - radio clinic, sponsored by the Ad- Market hour TV program on WJZ -TV in vertising Club of New York. E. P. which Mr. Woods, Murray Grab - H. James, MBS vice president, di- horn, ABC vice president and man- rects the clinic. ager of WJZ and WJZ-TV; Jacob Topics, dates and instructors Leichtman, president, Modern In- are: Feb. 21, "Audience Measure- dustrial Bank, and Mr. Denny ment," Philip Frank, BMB; Feb. heralded the program's debut as 24, "Radio Programming," Rodney a weekly video feature. Erickson, Young & Rubicam; Feb. 28, "Time Buying," 'C. E. Midgley, DR. PHILLIP EISENBERG, producer CBS; March 3, "Commercial Radio Paul W. Morency, Vice -Pres. -Gen. Mgr. Wolter Johnson, Assistant Gen. Mgr. -Sis. Mgr. with CBS Documentary Unit, is auth- or of "A Guide to Children's Records ", Writing," Joseph A. Moran, Y &R; WTIC's 50,000 watts represented nationally by Weed 8 Co. published Oct. 8 by the Crown Pub- March 7, "Audience Promotion and lishing Co. Dr. Eisenberg collaborated with Hecky Krasno, children's records Merchandising," F. Carleton Mc- script writer. Varish, MBS. Page 50 October 11, 1948 BROA DCASTING Telecasting STEFFY NOW ON BOARD Peron Tries Gag 11Illlllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllll III II!IIIIIII!IIIIIIIIIIIIII OF YANKEE NETWORK GEORGE W. STEFFY, vice presi- On Correspondents /4iana9em¢nt dent of the Yankee Network, Privileges Revoked Temporarily POWER has been elected to the board of Hours directors. He will carry out the For Period of 12 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIin operations of Yankee in the ab- PERONISTA gag tactics were ON SEARLE, ABC vice president in INCREASE sence of Linus Travers, appointed used for a short period Oct. 2 on charge of Western division, left Hol- a vice president of MBS [BROAD- five foreign correspondents in Ar- lywood Oct. 5 for month's trip east during which he will confer with sta- CASTING, Oct. 4]. gentina, including Herbert Clark, tion and network officials on forth- Mr. Travers is remaining with BROADCASTING writer. Mr. Clark coming television and radio plans. His while stops will include Grand Island and Yankee's management board became a government target last Omaha, Neb., Chicago and New York. serving with Mutual, of which July after dispatching factual ac- Yankee is a 20% stockholder. MARSHALL ROSENE, manager of counts to this magazine, deploring WSAZ Huntington, W. Va., has been Yankee has just renewed its affili- Argentina's lack of freedom of elected president of the Huntington ation contract with MBS, of which speech in the radio field. [BROAD- Advertising Club. it is the New England regional CASTING, July 26]. MOTT M. JOHNSON, program director representative. of KWFT Wichita Falls, Tex., has been The muzzle was applied on the appointed manager. Mr. Steffy entered radio in the five correspondents, four of them fall of 1927 when, as he was start- American citizens, through revoca- ing his college work, he joined tion of press credentials and their was delayed after it had been re- WEAN Providence as a control privileges to file dispatches. All moved from the mails and board operator. After graduation commercial cable and wireless com- printed KW from Providence College in 1929, ir. Peronista newspapers with at- panies were instructed to refuse Mr. Steffy was transferred to the tendant charges of a "conspiracy" dispatches from the five newsmen against Peron. engineering staff of WNAC Bos- and women, all of whom had pur- ton. With a background of the portedly contributed to the "bad The mail- marauding became an technical end of the business, he press" Gen. Peron was receiving international incident and Sen. turned to production. in the U. S. and other democratic Charles W. Tobey (R- N.H.), chair- Mr. Steffy became production di- nations. man of the Senate Interstate and rector for WNAC in 1935 and was After 12 hours, the Peron gov- Foreign Commerce Committee, with later appointed to the same post ernment temporarily lifted the ban Sen. Ernest W. McFarland (D- for the entire Yankee Network in without explaining either action. Ariz.) demanded, in a letter to the New England. A definite decision is expected soon. State Dept., an explanation of In 1944 he was elected vice pres- Correspondents affected were what steps were proposed to avoid ident in charge of operations for Joseph F. McEvoy, AP; Milton a recurrence. the Yankee Network. He is super- Bracker, chief South American In a letter to the legislators, vising all program activities at correspondent of the New York Secretary of State George C. Mar- NON -DIRECTIONAL WNAC -TV. Times; his wife, Virginia Lee War- shall wrote a diplomatic close to ren, also a Times correspondent; the incident. Secretary Marshall ON RTDG Issues Statement Jorge Arrieta, a Uruguayan who said U. S. Ambassador James is chief of the Reuters bureau in Bruce had been assured by Ar- Upholding Ex - President Buenos Aires, and Mr. Clark, who gentina's Foreign Minister that RADIO and Television Directors is also correspondent for the "the Argentine government was last week 550 KC Guild issued a statement American Broadcasting Co., New not contemplating sanctions against reaffirming its faith in William York Daily News, Chicago Sun- Mr. Clark" [BROADCASTING, Sept. Sweets, its former president, as "a Times, Buffalo Courier Express 20]. leading, highly- honored, and valu- and London Daily Telegraph. local The State Dept. is now awaiting able member" of the union's Mr. Clark fell into disfavor with a reply from the American Em- A week and national board. earlier the Peron government when he re- bassy in Buenos Aires giving a RTDG disclosed Mr. Sweets that ported to BROADCASTING a resolu- "full report" on the latest devel- had resigned from the presidency tion adopted by the Inter- American involving 4 of the 12 as a of principle rather opment, matter Assn. of Broadcasters at their U. S. correspondents in Argentina. than sign a non -Communist affi- Buenos Aires convention last July, davit, which most of the other mem- deploring the Argentine govern- bers of the national board had ment's pressure on and control of TOP TALENT FORUM signed voluntarily. radio. KLIX Show Features Senators The Guild's latest statement ex- His dispatch to BROADCASTING pressed the union's "deep regret" -And Other Leading Figures- at Mr. Sweets' resignation, and outlined a four -part resolution adopt- UNUSUAL SUCCESS in attracted as a result of his action. This ing top talent as participants in resolution "vigorously condemns" its KLIX Forum is reported by the Taft-Hartley Law; "unani- KLIX, 250 -w ABC outlet on 1340 S5Okc mously recognizes and upholds" the kc at Twin Falls, Idaho. PHOENIX right of Mr. Sweets not to sign Two U. S. senators and a candi- the non -Communist affidavit; ap- date for the Senate appeared on proves the actions of the national one of the recent KLIX Forum board members who voluntarily shows, and all of them made spe- MANAGEMENT signed the affidavits, and declares cial trips to Twin Falls for the that the RTDG has "closed ranks" AFFILIATED WITH purpose. They were: Sen. Glen and will continue to negotiate for Taylor, Progressive Party vice W,L,S, CHICAGO freelance writer contracts "with presidential candidate, who won full vigor." a Democrat; ELECTION of turned into a co-ed his Senate seat as officers Dworshak (R- to affair at the opening business meeting Sen. Henry C. FIVE new members were admitted Miller, NBC Hollywood Twenty Year Club and held by the Radio Executives Club of Idaho), and Judge Bert nine to Ten Year Club at annual tea justice of the Idaho Supreme NATIONAL and Twenty Year Club Dinner held Boston. Officers are (above, I to r): Jan recently at Beverly Hills Hotel, Beverly Gilbert, Harold Cabot 8 Co., secretary, Court, Democratic candidate for REPRESENTATIVE$ Hills. New Twenty -Yearers are MAX the Senate. BAUMAN, LESTER D. CULLEY, EVELYN and Nona Kirby, WLAW Lawrence, second V. HALE, KAY HARDESTY, JENNINGS vice president. Below: Craig Lawrence, Moderator of KLIX Forum is JOHN$, PIERCE. Ten year veterans are GUS - sales TOV BANSEMER, WALLACE BOONE. WCOP, first vice president; William B. Juneau H. Shinn, the station's ANO COMPANY B. H. GAGE, WILLIAM C. CARTLAND, McGrath, WHDH, president; Edmund J. manager. The program is heard HELEN MURRAY HALL, VAN E. NEW - Shea, James Thomas Chururg Co., treas- Tuesday nights, preceding ABC's MAN, ORA H. WILKINS. Total for both clubs now stands at 75. urer. Town Meeting of the Air. Page 42 October 11, 1948 BROA DCASTING Telecasting Ilese, two partners 3. (;, keep Dìings moving

20 hours a day./

The two partners, as their desk-signs show, are WOWO and WOWO -FM.. now offering complete duplication, from 5 AM until 1 Am, in one of the richest market -areas in the Midwest. And how these partners keep things moving! Every recent Hooper survey shows WOWO programs far ahead of competition. And, according to storekeepers, WOWO promotions really keep merchandise rolling over counters throughout the area. How big is this area? Consult BMB and you'll see that WOWO reaches 573,300 listener- families in 59 counties. And WOWO- FM, whose 504 -foot antenna tower is Indiana's tallest structure, brings FM broadcasts to listeners WO in a 16,000- square -mile area in thr' a states! Put these partners to work for you! Get two cover- FORT WAYNE ages for the cost of one! Consult NBC Spot Sales, or ABC Affiliate the WOWO Sales Department.

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50,000 WATTS - CLEAR CHANNEL CBS AFFILIATE Represented Nationally by The Katz Agency, Inc.

BROADCASTING Telecasting October 11, 1948 Page 39 Pacific Coast Gains / at Fort Monmouth POPULATION 45.3% Since '40 T ;LEVISION entertainment migration fig- is available to all personnel AMERICA's high post -war birthrate, and equally large ures, have combined to produce some startling changes in population st itioned at Fort Monmouth, published by N J., with the exception of figures, according to the latest 1948 population estimates the Bureau of the Census. o e company which will havé The Bureau estimates that the it by the end of the year, California's increase of more st officials have announced. Pacific Coast area has gained p 45.3% in population since 1940's than three million persons was the B lieved to be first one of the census, while the national gain largest gain in the period. Other A my posts to make video has been 11 %, or 131.6 million to states with a large increase are en tertainment available, the 146.1 million persons. Michigan, 939,000 persons; New eq Jipment was purchased No region has lost population. York, 907,000; Ohio, 891,000, and CONGRATULATIONS are extended to fr nn the central post fund However, six states have turned Texas, 815,000. Marcellus M. Murdock (I), KFH Wichita wi th profits from post ex- up with an estimated net loss in Oregon showed the largest per- executive vice president and publisher of ch anges and post theatre ad- population for the eight year centage gain -49.2% -while Con- "Wichita Eagle," by Frank Carlson, gov- m ssion. The sets are placed period. They are: North Dakota, necticut, New Hampshire, New ernor of Kansas. Occasion was inaugural in company recreation rooms. South Dakota, Nebraska, Ken- Jersey, Ohio, Indiana, Michigan, broadcast of KFH -FM on which Gov. tucky, Mississippi, Arkansas and Delaware, Maryland, District of Carlson delivered the opening greeting Montana. These predominantly Columbia, Virginia, Florida, Texas, to listeners. Te'timony Reprint rural states showed a net decrease Arizona, Utah, Nevada, Washing- in population ranging from 12.6% ton, Oregon, and California all NARND Announces Gi es News Rights for North Dakota to 0.9% for showed a gain of more than 11% Kentucky. -the national average. Topics for Panels Vadeboncoeur 400'.c!et Stresses Lega Protection Need Wide Coverage Planned for Small ESTIMATES OF THE POPULATION OF THE UNITED STATES, EXCLUDING ARMED FORCES Station News Departments BRO. DCASTERS must act ag- OVERSEAS, BY RECICNS AND STATES: JULY 1, 1948, AND APRIL 1, 1990 A PANEL on problems of gress vely to secure the same legal (stirrotas are rounded to the nearest thousand) small station news departments will news protection accorded news - overseas be Total population excluding armed forces featured at the annual conven- pape men, E. R. Vadeboncoeur, Resion and Stole Increase ( +1 or 1, 1, 1940 decrease ( tion of the Assn. of Radio vice ; resident of WSYR Syracuse July 1948 April -), National (census) 1940 to 1948 News Directors. The meeting will and hairman of the NAB news Number Percent subco mitttee, writes in be held in St. Louis, Nov. 12 -14, the fore- United States 146.114,000 131,669,275 +14,444,000 +11.0 word to a booklet reprinting his according to Soren Munkhof, news REGIONS: director of WOW Omaha, conven- testi ony before the Law Revision The Northeastern States 39,104,000 35,976,777 +3,128,000 +8.7 Corn ittee of New York. The North Ceat.al States _ 43,846,000 40,143,332 +3,703,000 +9.2 tion program chairman. The South 44,507,000 41,665,901 +2,841,000 +6.8 Fred Hinshaw, news director of Th: state legislative body is The West 18,656,000 13,883,265 +4,773,000 +34.4 WLBC Muncie, Ind., will preside consi.ering a bill to provide news - NEW ENGLAND: over the small station panel. Dis- pape en protection of news Maine 900,000 847,226 +53,000 +6.2 sourc s. Mr. Vadeboncoeur ap- New Hampshire 548,000 491,524 +57,000 +11.6 cussion will be based on a booklet, Vermont ?74,000 359,231 +15,000 +4.1 Tips for Small Station News- peare before the committee last Massachusetts 4,718,000 4,316,721 +401,000 +9.3 Rhode Island 748,000 713,346 +34,000 +4.8 rooms, which Mr. Munkhof says sprint to urge inclusion of radio +17.7 in th bill. Connecticut 2,011,000 1,709,242 +302,000 the small stations committee hopes MIDDLE ATLANTIC: to distribute at the convention. Ele en states grant protection New York 14,386,000 13,479,142 +907,000 +6.7 Paul Ziemer, news director of to ne ' spapermen, he says. These New Jersey 4,729,000 4,160,165 +569,000 +13.7 Pennsylvania 10,689,000 9,900,180 +789,000 +8.0 WKBH La Crosse, Wis., will cover are - labama, Arkansas, Arizona, "Special Methods of Municipal Calif.rnia, Indiana, Kentucky, EAST NORTH CENTRAL: Reporting," followed by Michael Mary and, Montana, New Ohio 7,799,000 6,907,612 +891,000 +12.9 Jersey, Indiana 3,909,000 3,427,796 +482,000 +14.1 Hinn, news director of WKOW Ohio : nd Pennsylvania. They are Illinois 8,670,000 7,897,241 +773,000 +9.8 Madison, Wis., on "The State Capi- prote ted from reprisals for re- Michigan 6,195,000 5,256,106 +939,000 +17.9 Wisconsin 3,309,000 3,137,587 +171,000 +5.5 tol Newsroom." fusal to divulge a news source. Bill Thompkins, news director Radio however, is completely WEST NORTH CENTRAL, Minnesota 2,940,000 2,792,300 +147,000 +5.3 of WROW Albany, will discuss ignor: d in these states. Iowa 2,625,000 2,538,268 +87,000 +3.4 Newly - Missouri 3,947,000 3,784,664 +163,000 +4.3 "Public Relations for the Maryland First North Dakota 560,000 641,935 -82,000 -12.8 Established Radio News Depart- South Dakota 623,000 642,961 -20,000 -3.2 ment." Also on panel will be Fir .t state to pass a newspaper Nebraska 1,301,000 1,315,834 -15,000 -1.1 that privil ge law was Maryland. This Kansas 1,968,000 1,801,028 +167,000 +9.3 F. O. Carver, news director of WSJS Winston-Salem, N. C., occur ed in 1896, when there were SOUTH ATLANTIC, no r io stations, says Mr. Vade- Delaware 297,000 266,505 +31,000 +11.5 speaking on "Newspaper-Radio Maryland 2,148,000 1,821,244 +326,000 +17.9 Cooperation." bonco ur. The statute has been District of Columbia 898,000 663,091 +235,000 +35.5 copie. by 10 other states. The Virginia 3,029,000 2,677,773 +351,000 +13.1 Invitations to attend the con- West Virginia 1,915,000 1,901,974 +13,000 +0.7 vention also have been sent to Arizo a law may apply to radio, North Carolina 3,715,000 3,571,623 +144,000 +4.0 since it includes the phrase "en- South Carolina 1,991,000 1,899,804 +92,000 +4.8 deans and directors of major jour- Georgie 3,128,000 3,123,723 +4,000 +0.1 nalism schools. John Hogan, gaged in newspaper or reportorial Florida 2,356,000 1,897,414 +459,000 +24.2 work. NARND president from WCSH EAST SOUTH CENTRAL: Portland, Me., explained that it Th Law Revision Committee 2,845,627 -26,000 Kentucky 2,819,000 -0.9 of NARND that the of N York invited Mr. Vade- Tennessee 3,149,000 2,915,841 +233,000 +8.0 is the feeling Alabama 2,848,000 2,832,961 +15,000 +0.5 organization must work closely bonc ur and Michael R. Hanna, Mississippi 2,121,000 2,183,796 -63,000 -2.9 WHC Ithaca, NAB district di- with the schools of journalism. WEST SOUTH CENTRAL: recto to testify. They asked for Arkansas 1,925,000 1,949,387 -25,000 -1.3 amen ment of the bill to cover Louisiana 2,576,000 2,363,880 +212,000 +9.0 Battersby Gets Award Oklahoma 2,362,000 2,336,434 +25,000 +1.1 radio. Texas 7,230,000 6,414,824 +815,000 +12.7 ROY BATTERSBY, NBC -TV pub- is licity writer, has won a $500 "It high time that radio MOUNTAIN: news en who have richly earned Montana 511,000 559,456 -48,000 -8.6 "Pall Mall journalism award" ank and dignity with news- Idaho 530,000 524,873 +5,000 +1.0 offered weekly on The Big Story equal Wyoming 275,000 250,742 +24,000 +9.6 paper en," Mr. Vadeboncoeur Colorado 1,165,000 1,123,296 +41,000 +3.7 program (NBC, Wed. 10 -10:30 write- "should end a serious dis- New Mexico 571,000 531,818 +39,000 +7.4 p.m.) for dramatic rights to the Arizona 664,000 499,261 +164,000 +32.9 crimi ation against them that has Utah 655,000 550,310 +104,000 +19.0 story of a murder he helped to its rots in a law written before Nevada 142,000 110,247 +31,000 +28.4 solve while on the staff of the Comm rcial radio was born and PACIFIC: New York Herald Tribune. His which is perpetuated only by Washington 2,487,000 1,736,191 +751,000 +43.3 story will be heard on The Big Oregon 1,626,000 1,089,684 +536,000 +49.2 other and neglect on our own California 10,031,000 6,907,387 +3,124,000 +45.2 Story show this Wednesday night, part." Source: U. S. Bureau of the Census. Oct. 13. Page -0 October 11, 1948 BROADCASTING Telecasting Western Electric portable speech input equipment with Cannon plugs

WESTERN ELECTRIC'S popular, time - proved 22D Portable Speech Input Equip- ment is now also available in a new version - the 22E -which is equipped with Cannon P3 -13 microphone receptacles. The battery facilities of both the 22D and 22E have been redesigned to accommodate present -day plate and filament batteries. The plate batteries now give twice the operating hours possible with earlier types. Of course, the 22E retains all the familiar features of its famous predecessor- compactness, easy portability, highly efficient performance, ease of use, rugged construction. Get the facts from your Graybar Broadcast Representative - or write Graybar Electric Company, 420 Lexing- ton Avenue, New York 17, N. Y. - QUALITY COUNTS-

The 22D and 22E provide complete amplifying i D¡eS

BROADCASTING Telecasting October 11, 1948 Page 51 4(

HAROLD ADAMSON CATHY DOWNS AFRA JIMMY DURANTE FRED AHLERT LEO DUROCHER MOREY AMSTERDAM FANCHON & ARNOLD HAL MARC ARDEN FRANCES FAYE ASCAP LEONARD FEATHER JAN AUGUST ERNIE FELICE QUARTET EARL BAILEY PARKER FENNELLY RED BARBER BENNY FIELDS BLUE BARRON & HIS IRVING FIELDS TRIO ORCHESTRA JACK FINA & HIS ORCHESTRA BARRY SISTERS DICK FISHELL EILEEN BARTON WALTER FLORELL COUNT BASIE HENRY FOLBERG WILLIAM BAUER HELEN FORREST RICHARD BEAVERS FOUR TUNES AL BERNIE MORT FRANKEL BILL BERNS JERRY FRANKEN THE BILLBOARD SYLVIA FROOS RAY BLOCK SARAH FUSSELL BLOCK & SULLY BEN GAGE ED BOBLEY MOE GALE AGENCY BROADCASTING MAGAZINE FRANK GALLOP NORMAN BROKENSHIRE TESS GARDELLA EDWIN BRUCE AVA GARDNER ARTHUR Q. BRYAN BETTY GARRETT GENE BUCK GENERAL ARTISTS FRANK BURKE CORPORATION WARD BYRON GEORGIA GIBBS PAULINA CARTER MARTY GLICKMAN NELSON CASE GOLDEN GATE QUARTET LEO COHEN BENNY GOODMAN & HIS GEORGE H. COMBS, JR. SEXTET SARAH PALFREY COOKE MORTON GOULD ALAN CORELLI PAUL GOVERNALI STAATS COTSWORTH WARDELL GRAY ROSALIND COURTWRIGHT LANNY & GINGER GREY COMMISSIONER WAYNE COY FERDE GROFE VIC DAMONE JOHNNY GUARNIERI VA'IETY called it "the most star- studded sequence of programming ever to hit DEEP RIVER BOYS CONNIE HAINES the air".,. Six solid nights of magnificent entertainment as all segments of the KENNY DELMAR CLIFF HALL DELTA RHYTHM BOYS FRED HALL ent rtainment industry, from New York to Hollywood, joined in "SALUTE TO EUGENE DENOVI OSCAR HAMMERSTEIN DESMOND W. C. HANDY WMGM" as M -G -M's own station dedicated its million -dollar new Fifth Avenue CONNIE JOHNNY DESMOND RADIE HARRIS studios. We will never forget those wonderful evenings (Sept. 15 -22) when so GOVERNOR THOMAS E. DEWEY JOY HATHAWAY HOWARD DIETZ BOB HAWK ma y great personalities graced our studios and our airwaves. So, to all these PETER DONALD ERSKINE HAWKINS & HIS Ind viduals and organizations, for lending their talents and their tributes in a NANCY DONOVAN ORCHESTRA LARRY DOUGLAS GEORGE HELLER swell send -off, we take this means to say, "THANKS A MILLION!" pe fectly MORTON DOWNEY ART HENLEY

50,000 WATTS 1050 KILOCYCLES CLEAR CHANNEL WMGM -FM 18,000 Watts 100.3 MC. Channel 262

Page 52 October 11. 1948 BROADCASTING Telecasting It Took CENTURIES to Make This a Rich Market for Alert Advertisers

More Than Half of the Nation's Coal* Is Produced in This WWVA Coverage Area Nature endowed this four -state area of Western With one station, one cost, one billing- Pennsylvania, Eastern Ohio, West Virginia and with WWVA you can reach this four -state heart Virginia with untold riches in the coal that of the soft coal industry; with WWVA's friendly turns the wheels of industry-that furnishes programming you can make sure your adver- heat, power and light for countless millions. tising message reaches into the homes and Day and night thousands of men are busily hearts of the people who make this mining engaged in mining these Black Diamonds, in industry great. hauling them by river, rail and highway. The For there are more than eight million people weekly earnings in the mining and its depend- in this area, and they spend Four and One - ent industries are at an all -time high -which Half Billion Dollars Annually in retail sales means plenty of spendable dollars for alert outlets. Ask an EDWARD PETRY Man about advertisers. this great WWVA area. *Bituminous, that is!

50,000 WATTS CBS WHEELING, W. VA.

i,;?ATIO LLY REPRESENTED BY EDWARD PETRY Sz CO.

BROADCASTING Tel'ecasting October 11, 1948 Page 43 THE LATEST WCKY STORY

RECOGNITION - - - by THE AUDIENCE

More people listened to WCKY in the first 8 months of 1948 titan in any like period in the history of the station.

From 8 AM to 8 PM-WCKY had the highest Cincinnati ratings in its history -ratings exceeded by only one Cincinnati station.

Here is Pulse, Inc.'s findings from November 1947 through Oc- tober 1948 (totalling 41,000 interviews, the largest and most

complete survey ever made in Cincinnati), 8 AM to 8 PM, Mon. -

Fri. .

WCKY NETWORK NETWORK NETWORK NETWORK STATION A STATION B STATION C STATION D Share of Audience 19.2 15.9 17.7 26.0 15.3

From 8 PM -12 Midnite-In the first 9 months of 1948, the WCKY Jamboree pulled the greatest volume of direct mail sales -611,890 proofs of purchase -all from "WCKY- Land ". A mail count 28% greater than the same period in 1947.

INVEST YOUR AD DOLLAR WCKY'S -L' THE LATEST WCKY STORY

RECOGNITION - - - by ADVERTISERS

More National Spot and Local Accounts used WCKY in this period than ever before -as indicated by the following partial list of leading accounts, which moved goods in Cincinnati and "WCKY- Land" through WCKY:

PROCTER & GAMBLE GRENNAN CAKES AJAX CLEANER CAMEL CIGARETTES BC REMEDY CO. FREEZONE CHRYSLER DEALERS MGM- LOEW'S PICTURES DOAN'S PILLS LADIES HOME JOURNAL MUSTEROLE PETER PAUL MOUNDS CORONET MAGAZINE MARIEMONTLAUNDRY CO. TINTEX DR. SYRUP PEPSIN FORD TRACTOR DEALERS CALDWELL'S OF FATHER JOHN'S CINCINNATI GAS & ELEC. CO. NEW ENGLAND CONFECTIONERY STILLE & DUHLMEIER FURNITURE BAVARIAN BREWING CO. CO. CO. KOOL CIGARETTES BULOVA WATCHES VIRGINIA WINES DARE COLGATE DENTAL CREAM RICHMAN BROS. CLOTHING ALMS & DOEPKE DEPT. STORE FELDMAN FARM & HOME CONTINENTAL BAKING CENTER PARAMOUNT PICTURES - WONDER BREAD HARTZ MOUNTAIN PRODUCTS BLOCK DRUG CO. CONSOLIDATED DRUG CO. PARKVIEW MARKETS ANACIN CHEF BOY- AR -DEE SPAGHETTI PLOUGH SALES CORP. MUELLER MACARONI JAMISON MOTORS BRUCKMANN BREWING CO. HALO SHAMPOO FARR BROS. APPLIANCE DEALERS 4 WAY COLD TABLETS KAY FURNITURE CO. CHURNGOLD MARGARINE ROMAN CLEANSER NATIONAL CARPET CO. TAYSTEE BREAD EX -LAX SCHUERMAN AUTO SALES

WCKY 50,000 WATTS OF SELLING POWER 24 HOURS PER DAY e5fiewiR6,_

Thomas A. Welstead Eastern Sales Manager 53 E. 51st St. New York City. WCKY Phone: Eldorado 5 -1127 C I N C I N N A T I TWX: NY 1 -1688

FIFTY THOUSAND WATTS OF SELLING POWER

41011111110111._

MO. VW. IIMIMMINM111111111.. lump in TV with sound broadcasting. It's part of the same budget. What goes into TV, in all too many cases, comes out of the sound budget. Out /{e1l2eCt1 7o

fditot«l The advertiser has a freedom of choice that he has never had before. He is beseiged with newspaper, and magazine presentations. He knows something about radio, and he may be Sharp -Edged Tool entranced by television. He hasn't had the WI H THIS issue, BROADCASTING subscribers same sort of prodigious pitch from radio. rece' e their 1948 MARKETBOOx. It contains What radio needs is a million dollar salesman. It has the goods, but it isn't being mer- the l : test authentic and comparable data, city by c ty and county by county for the United chandised. There are plans afoot. Stags and Canada. Watch this space. T e material, gathered for the first time in a si gle volume, is dedicated wholly to the busi ess of broadcasting. The many changes To Freeze -To Preserve that occurred in population, earning power CONTRARY to all the usual implications and abits during the war years and in the of such a procedure, the temporary freeze year since its end are paralleled by the which FCC has imposed upon television ap- chances in radio itself. plications is stabilizing and reassuring and N. need to present again in detail here should be welcomed. wha those changes have meant. Enough to The primary objective of perfecting tele- say hat there are now 2,000 AM stations on vision's technical standards is adequate justi- the sir, 650 FM's and the TV total of under fication for the move. More than that, the deci- 50 is measured more by impact than number. sion should remove much indecision about the MAJ. GEN. FLOYD LAVINIUS PARKS Resulting from this, inevitably, is the quest permanence of the present channels. As Chair- for ew business. The new outlets must have man Coy pointed out, the Commission would the herewithal. The days of sitting back and hardly go to such lengths to improve a band ,,DON'T FORGET RADIO, and run letti advertisers scramble for the available of frequencies which it planned to abandon fast to catch up with television." time slots is past. in the near future. That line has been the constant Th MARKETBOOK is intended as another Broadcasters and set -buyers alike, then, advice Maj. Gen. Floyd Parks has tool ith which to work. Our hope is that it are given more cause for confidence in their given to his men both in the Army's Public prov:s an efficient and sharp -edged tool that low-band investments. Orderly development Information Division and in the field. fits t e hand to which it has been molded. is thus promoted. Though Gen. Parks has now been trans- Naturally there is disappointment among ferred to Ft. Shafter, Oahu, as Deputy Com- pending applicants. Their plans will be delayed mander, U. S. Army Forces, Pacific, he will be Needed: A Salesman by six or nine months or perhaps a year, long remembered as a Public Information chief ADV RTISING statistics, in king -size doses, while the decisions on standards are being who knew his business -and who appreciated are eing released at this season. Current evolved. Our answer to that is the answer the power of radio and the Army's use of that repo s show a record year (1) for broadcast we gave weeks ago, when, almost alone, we power. time sales and (2) for printed media. The considered a freeze proper and inevitable. Gen. Parks was in charge of Public In- gross figures look good. The net: ask the man "This possible hiatus is a small price to pay formation who .wns one. at Pentagon headquarters from for future stability," we wrote in mid- Septem- January 1946 to 24 of Ra io, unlike the newspapers or the maga- July this year. He has ber [BROADCASTING, Sept. 20]. Consider what been replaced by Maj. Gen. E. zines, has experienced an abnormal period of Bryant Moore, the upheaval would be if FCC continued li- the famed commander of U. S. troops in chan..e since the war's end. TV and FM and censing and then, a year from now, changed Trieste. the arly doubled number of standard sta- standards and allocations. tions ave brought radio vexatious risks and When Gen. Parks was summoned back to If FCC accepts the argument that co -chan- the U. S. from Berlin in late 1945, he brought compl xities. The printed media have been nel stations must be separated by more than limite only as to newsprint capacity. All with him a lot of what the Army calls the 150 -miles provided (in some cases) under "savvy." As commander of the First Air- medi r have felt the inflationary spiral. present policy, the number of assignable chan- De the borne Army and U. S. Sector, Berlin District, .ite uncertainty, radio shows another nels naturally will be reduced. Applicants 7.4% indicated in he was a member of the original Allied Kom- increase time sales, ac- who can be given grants will be correspond- cordi g to NAB estimates. It is mandatura, the military governing body of about equal ingly fewer. Those who do win construction to th increase of 1947 over 1946. NAB esti- the city. Shortly after the first meeting, he permits will have "bigger" stations, with was designated Chief Commander of the Korn - mates the year's overall gross at $383.8 mil- larger interference-free service areas than lion a ainst 1947's $357 million. mandatura and was responsible for the in- they would have otherwise. Those who fail On the basis of the first eight months, auguration of policies and procedures in the can still look to 476 -890 me NAB' study shows national spot sales gain- the band. early days of that body. It may ing t e most ground in the radio family, ris- be that this upstairs band, now under Almost immediately after the Berlin occu- study, will be opened in time to affect chan- ing 1 i % over last year. The network time pation took place, in July 1945, he went on nel distribution in the sales ill turn in a plus figure of about 6e%. present band. Certainly ABC with Don Coe from what was left of in Local business, outstanding gainer in 1947, the last analysis the possibilities of the Hitler's Reich Chancellery. Gen. Parks saw two bands will i crease this year too, but at a modest must be considered together. to it that the best possible broadcasting sites 6% cmpared with 16.6% last year. The freeze will bring a few voices crying in Berlin were assigned to the transmitters AN ' A's Bureau of Advertising reports a doom, of course. But television is not doomed. which were there to handle voice broadcasts banne year for newspapers, with a new record Thirty -seven stations are on the air, half to the U. S. From that time on, he never for- of net r 1.1 billion dollars indicated for 1948. a dozen others are almost ready to commence, got radio and the needs of radio men. Back .f that is an unprecedented promotion and 80 others have been authorized and are He encouraged radio executives from net- camp: gm, incubated during the years of the in various stages of construction. None of works and independent stations, along with war -ti e shortages, and unleashed as soon these are frozen. If some permittees choose to editors, to visit the areas of the occupation, a wait -and -see attitude, that will be as the lid was off on paper- rationing. The take so that they could be in close touch with occu- maga nes followed suit. Radio, we're told by understandable -as Chairman Coy seemed to pation problems. After leaving Germany for recognize will not stop some .f the buyers, was smug and complacent, -and it the art. the Pentagon post, he urged more than 120 will continue. riding on its pre -war laurels -and results. The march of television Op- station managers and publishers to trek over Unt 1 the war, radio was a sort of glamour - erating stations and a growing public will see ground that only their correspondents had to Freeze or no freeze, there the puss a ong the advertising media. It has gone that. are seen before. He wisely saw the fact that by a lon way on momentum -and some sweat. World Series, professional and collegiate whetting the bosses' appetites for continued Ten y ars ago radio received one local adver- football games, political campaigns, spectac- news of the occupation, he would insure con- tising . ollar for every 13 placed in the news- ular Thanksgiving and Christmas programs, tinued listening posts and correspondents in paper In 1948 that ratio is less than five to and countless other events of special appeal, covering the mission of the Army, and thus one. ''ith TV adding the visual appeal, the aside from television's rapidly expanding reg- keep that mission before the people. handw iting becomes clearer. ular fare. The bald fact is that television And with TV, another problem arises. At can't be stopped now by any act of man This September the Army started a recruit - this stage too many advertisers and agencies short of absolute sabotage. (Continued on page 49) Page 4 October 11, 1948 BROADCASTING Telecasting TAKE THE GUESS OUT OF BUYING WITH WOV'S li aide/geed

r:)

No palaver -just honest, down -to -earth facts- known -proven- tested facts, form the basis of WOV'S AUDITED AUDIENCES. The * WAKE UP NEW YORK with Peggy Lloyd complete story of WOV listeners -where they live -where they shop *1280 CLUB with Fred Robbins *BAND PARADE with Bill Gordon -what they buy-how much they spend -what they like and don't *PRAIRIE STARS with Rosalie Allen like -inside dope to help you select the program best suited to your * ITALIAN MARKET OF 2,100,000 Italian - specific sales requirements. speaking Americans. (More than the combined population of Baltimore and Washington.) Here at WOV, the alert advertiser keys his messages to known indi- viduals, not to an unknown mass audience.

We want you to have the knowledge of 5 AUDITED AUDIENCES, each a different group of purchasers; each the result of a penetrat- ing, accurate survey. Get the facts on these 5 AUDITED AUDI- ENCES today, and..."TAKE THE GUESS OUT OF BUYING!' NEW YORK_ Ralph N. Weil, General Manager The Rolling Company, National Representative

BROADCASTING Telecasting October 11, 1948 Page 47 BROA DcASTING The Newsw. I Roche and Television T CASTING 870 NATIONAL PRESS BUILDING

WASHINGTON 4, D. C. METROPOLITAN 1022

October 11, 1948

TO 'ice BROADCASTING INDUSTRY:

Your 1949 YEARBOOK questionnaire is now in

the mails. Kindly fill it in and return promptly

to us here at Washington Headquarters. Send changes

later as they occur.

The 1949 YEARBOOK - - fifteenth in a

distinguished series-- will have a guaranteed

circulation of 16,500. It'll reach every national

and regional agency and advertiser of consequence.

Advertising deadline is Thanksgiving. Write

or wire collect your space reservation today.

Thank you.

1949 YEARBOOK

WASHINGTON NEW YORK CHICAGO HOLLYWOOD *

HARRY HERSHFIELD ART LUND MARGARET PHELAN RED SKELTON LOUIS HEYWARD FRANK LUTHER MOLLY PICON SMITH & DALE NAT HOLMAN JOEY LYLE WALTER PIDGEON THOMAS FREEBURN SMITH LENA HORNE HARRY MAIZLISH PIED PIPERS LT. COMMDR. RALPH SMYLE BOB HOUSTON PEGGY MANN HERB POLESIE LOUIS SOBOL BOB HOWARD JACK MARA JANE POWELL SAMMY SOLO WARREN HULL GYPSY MARKOFF JOHN ROBERT POWERS HESTER SONDERGAARD TED HUSING FREDDIE MARTIN & HIS ANDRE PREVIN SPONSOR MAGAZINE ED JAMES ORCHESTRA GEORGIE PRICE NEWT STAMMER GEORGE JESSEL CLEM McCARTHY RADIO BEST LARRY STORCH VAN JOHNSON JO ANN McCOY RADIO DAILY BILLY TALBERT ERIC JOHNSTON JACK McELROY GEORGE RAFT SAM TAUB BEE KALMUS JIMMY McHUGH WILLIAM S. RAINEY DEEMS TAYLOR IRVING KAUFMAN DON McLAUGHLIN PEE WEE REESE ROBERT TAYLOR MILTON B. KAYE REGGIE McNAMARA BETTY REILLY HAROLD TEICHMANN AL KELLY MAGGI McNELLIS DON RICHARDS THEATRE AUTHORITY GENE KELLY MO DERNAIRES GRANT RICHARDS GLADYS THORNTON CHARLES KENNY LUCY MONROE BRANCH RICKEY, JR. WALTER THORNTON NICK KENNY NANCY MOORE KEN ROBERTS MARTHA TILTON RADIO STATION KFWB, ESY MORALES RICHARD RODGERS DICK TODD HOLLYWOOD NORO MORALES & HIS SIGMUND ROMBERG MEL TORME GENERAL JOHN REED ORCHESTRA PAT ROONEY BILL TREADWELL KILPATRICK BUDDY MORENO & HIS GEORGE ROSEN BOB TROUT JEAN PAUL KING ORCHESTRA JERRY ROSEN VARIETY MURIEL KIRKLAND FRANK MORGAN MAXIE ROSENBLOOM MARY JANE WALSH JOSEPH KOEHLER WM. MORRIS AGENCY HERB ROSENTHAL BOB WATERFIELD ALEX KRAMER HERB MOSS BARNEY ROSS DAVID WAYNE PHIL KRAMER GEORGE MURPHY LANNY ROSS GEORGE WELLS COLONEL O. C. KRUEGER, MUSIC CORPORATION OF BENNY RUBIN JOAN WHITNEY USMA AMERICA DICK RUBIN IREENE WICKER MARIO LANZA JULIAN NOAH JANE RUSSELL BILL WILGUS JOE LAPCHEK MARGARET O'BRIEN SPEC SANDERS ESTHER WILLIAMS JACK LATHROP & THE VIRGINIA O'BRIEN VINCENT SARDI, JR. TERRY WILSON DRUGSTORE COWBOYS EILEEN O'CONNELL MARVIN SCHENCK WARD WILSON JOE LAURIE, JR. MAYOR WILLIAM O'DWYER EDITH SCHOOLMAN LEE WOODS ELLIOT LAWRENCE & HIS SANTOS ORTEGA ARTHUR SCHWARTZ EARL WRIGHTSON ORCHESTRA PAUL OSBORNE JOHN SEBASTIAN NAN WYNN BERT LEE LESTER PATRICK HERB SHELDON RUDY VALLEE GENE LEONARD RED PATTERSON HAZEL SHERMET GUS VAN HELEN LEWIS RUSSELL PATTERSON TOOTS SHOR SARAH VAUGHAN BOB LODGE JACK PEARL BURT SHOTTON ROMO VINCENT CLYDE LOMBARDI BEATRICE PEARSON LOUIS K. SIDNEY BUDDY YOUNG GUY LOMBARDO & HIS LES PETERSON JAY SIMS GEORGE ZACHARY ORCHESTRA GEORGE PETRIE FRANK SINATRA MEL ZELNICK

JOEL HERRON and HIS WMGM ORCHESTRA RAY BLOCH'S CHOIR, Directed by RAY CHARLES CALIFORNIA JUNIOR SYMPHONY ORCHESTRA, Directed by PETER MARINBLOOM GEORGE STOLL and THE MGM RECORDING ORCHESTRA THE MGM CHORUS UNITED STATES AIR FORCES ORCHESTRA, Directed by MAJOR GEORGE S. HOWARD, and THE SINGING SERGEANTS

711 FIFTH AVENUE MURRAY HILL 8 -1000

BROADCASTING Telecasting October 11, 1948 Pag ' ---1948-1949 TRANSCRIPTION SERIES Limited Supply Available Without Cost! 66 HOLLAND: TODAY

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City State DOMESTIC BROADCASTING DIVISION Power KC 10 ROCKEFELLER PLAZA, NEW YORK 20, N. Y. Name Title (A Government Agency of the Netherlands) TRANSFERS APPROVED NETWORK BOXSCORE United Artists Firm FOR WAML, KRJM (FM) Number of commercials on the four nationwide networks, Aug. 31 255 TWO Entering Television Number of network commercials starting during September__ 29 STATION transfers -KRJM Number of netwo k commercials ending during September 10 (FM) Santa Maria, Calif., and UNITED ARTISTS Corp., New Number of commercials on the four nationwide networks, Sept. 30 274 WAML Laurel. Miss. -were ap- York, has announced its entry into September Additions proved last week by FCC. the television field as a distribu- License tor of films for television on a SPONSOR PROGRAM NETWORK TIME AGENCY of KRJM (FM) is as- H. C. Cole Milling Ernie Lee signed from partnership of Robert nationwide scale. The first major Omega Show MSS Sun. 3 -3:30 p.m. Gardner K. and Stanworth C. Hancock to film distributing company to take Continental Pharm Leave It to the Girls MESS Fri. 8:30 -8:55 p.m. Arthur Meyerhoff Corp. John H. Poole for consideration of such a step, the new UA television D. L. and W. The Shadow MBS Sun. 5 -5:30 p.m. Ruthrauff & Ryan $14,500. Mr. Poole, Balboa, Calif., sales department includes the com- Cool Co. and Doubleday & Co. John B. Kennedy MES Sun. 1:15 -1:30 p.m Huber Hoge Co. investor, has an application pend- pany's entire company branch Helbros Watch Co. Quick as a Flosh MZS Sun. 5:30 -6 p.m. Wm. Weintraub Co. ing for purchase of KSMA Santa sales organization, covering 33 Philip Morris .Kate Smith Sings MBS Mon. -Fri. Cecil & Presbrey S. 12:15 -12:30 p.m. Maria. exchange centers in the U. and Piedmont Shirt Wm. L. Shirer MES Sun. l -1:15 p.m. Wm. Weintraub Co. The Hancocks, who earlier had Canada. This is a decentralized Trimount Clothing Sherlock Holmes MES Sen. 7 -7:30 p.m. Wm. Weintraub Co. disposed of system, geared to provide the most Volupte Inc. The Better Half MBS Thurs. 8:30-8:55 p. m H ;-shon- Gorfeld their Santa Maria Daily Procter & Gamble Red Skelton NBC Fri. 9:30 -10 p.m. Benton 8 Bowles Times, told FCC they "no longer efficient service to TV stations, Armour & Co. Stars Over Holly- CBS Sat. 2 -2:30 p.m. Foote, Cone & were able to maintain station losses as well as to advertisers and their wood Belding on Longine-Witt- Festival of Song CBS Sun. 2 -2:30 p.m. Victor Bennett without newspaper profits." The agencies, in program material nauer Watch losses on the FM station, FCC was film, according to John H. Mitchell, Miles Lab. Hilton House CBS Fri. 3:15 -3:30 p.m. Wade Advertising of tele- Richfield Oil Richf.eld Reporter ABC Sun. -Fri Hixon B informed, would total about $27,- newly appointed director 10 -10:15 p.m. Jur 600 plus operating losses to closing vision sales. General Mills Jack Armstrong ABC Mon. -Fri. Knox Reeves has be- 5:30 -6 p.m. date of the transaction. Operating UA television already (alternates with loss of $18,883 was reported for gun building a full film library, Sky King) Derby the period from March 15, 1947, comprising both full -length fea- Foods Sky King ABC Mon. -Fri. Needham, Louis 5:30 -6 p.m. 8 Brorby when station took air, to Dec. 31 tures and a wide variety of short (alternates with of subjects, for video use, Mr. Mit- Jack Armstrong) that year. Paul F. Belch Co. Whiz Quiz ABC Sat. 10 -10:30 p.m. In the WAML case, D. A. Mati- chell said. Paralleling the com- Universal Match Olian David Ha -ding, ABC Sun. 5:30-6 p.m. Schwimmer 8 son M. pany's operation in the distribu- Corp. Schutter Counterspy Jr. and Harold Matison, Candy Div. Scott minor stockholders, each with 11% tion of motion picture films for Goodyear Tire & Greatest Story ABC Sun. 6:30 -7 p.m. Kudner serv- Rubber shares, acquire control (53.1 %) theatre use, the video sales U. S. a distribution Steel Theatre Guild ABC Sun. 9:30.10:30 p.m Kuc through purchase of 80 shares ice will operate on Quaker Oats Challenge of Yukon ABC Mon.- Wed. -Fri. Sherman 8 (41.24 %c) from their father, D. A. fee basis, he explained. The com- 5 -5:30 p.m. Consolidated Marquette will handle films made by Bob Elson ABC Mon. -Fri. Arthur Meyerhoff Matison Sr. Mr. Matison Sr. re- pany Royal Chem. Co. 7:30 -7:45 p.m. tires and retains interest of seven independent producers, as well as Procter & Gamble What Makes You ABC Mon. -Fri Compton Tick? 11:45.12 Noon shares. The sons, in consideration its own material. U. S. Army 8 Air Co", of th- W -.k ABC Sat. afternoons Gardner of the stock received from their A veteran in the field of sound Force Recruiting (College football) Service father, provide him a life annuity broadcasting, Mr. Mitchell entered Eversharp Step th- Music ABC Sun. 8 -8:30 p.m. Biow of $314.50 per month, which com- radio with Erwin, Wasey & Co., American Oil Co. Carnegie Hall ABC Sun. 7:30 -8 p.m. Joseph Katz every detail of P. Lorilla-d Co. menced Jan. 1, 1943. where he handled Amateur Hour ABC Wed. B -9 p.m. Lennen 8 Mitchell Elgin American from idea to Div. Groucho Marx ABC Wed. 9:3010 p.m. Weiss & Gellar KRJM is assigned Channel 276 radio programming Illinois Watch (103.1 mc) with effective radiated script to production to timebuying. Case Co. with 'MBS, Philco Corp. Bing Crosby ABC Wed. 10 -10:30 p.m. Hutchins power of 340 w as a Class A out- He spent five years let. WAML operates on 1340 kc where he organized the sales serv- Sepfenll ter Deletions with 250 w fulltime. ice department and was sales Bowey's Stars Over Holly- CBS Sot. 12:30 -1 p.m. Sorensen B Co. service manager when he left for wood International war service with the Navy. M- Mus icom edy CBS Fri. 9:30 -10 p.m. Young B Rubicam Ziv Offering Hollywood Silver Co. ter the war he joined Honel In- Pet Milk Corp. Saturday Nite CBS Sat. 7:30 -8 p.m. Gardner Inc., investment syn- Serenade Trip to Contest Winner ternational Household Finance The Whistler CBS Wed. 10 -10:30 o.m, L- Vally A NEW national contest, grand dicate. Shaeffer Pen Shaeffer Parade N3C Sun. 3 -3:30 p.m. Russel M. Seeds S. C. Johnson Co. Dizzy Dean NBC Sat. 5:05 -5:15 p.m. Needham, Louis prize for which is a two -week trip a Bro -hy to Hollywood for two, as guests of and merchandise prizes amounting Richfield Oil Richfield Reporter NBC Daily exc.-at Sat. Hixson O'Donnell Ronald Coleman, has $15,000, and will spend approx- 10 -10:15 (PDST) been an- to nounced by the Frederic W. Ziv imately $27,000 to promote the con- September One -Timers Co., New York, producer of the test. In addition, the Ziv Co. will Ronald Coleman Favorite award $500 to the radio station do- Shipstad 8, John- MBS Sept. 16, Direct Story son Ice Follies 11:30 -12 mid. package show. ing the most to publicize the con- Ballantine Beer Zole- Cerdan fight MBS Sept. 21, 10 o.m. J. Walter Thompson Local sponsors have indicated test, which will be based on the Democratic Nat'l President Truman MBS Sept. 18, 8:30.9 p.m Direct Committee address they will award additional cash best letter on Favorite Story. Democratic Nat'l Presid -nt Truman MBS Sept.28, Direct Committee address 9:30 -10 p.m. Republican Nat'l Governor Dewey MBS Sept. 20, Direct Committee 9:30-10 p.m. International Forum on Taft - ABC Sept. 23, 8 -8:30 p.m. Direct Brotherhood of Hartley law Boilermakers, COMMERCIAL Iron Shipbuilders & Helpers Gillette Safety Williams -Flores ABC Sept. 23, 10 p.m. Maxon Razor Fight Republican Nat'l Earl Warren CBS Sept. 16, Direct Committee 10:30 -11 p.m. Republican Nat'l Governor Dewey CBS Sept. 20, Direct Committee 10 -10:30 p.m. Republican Nat'l Governor Dewey CBS Sept. 21, Direct NOW SIX DAYS A WEEK Committee 11:30 -12 mid. Democratic Nat'l President Truman CBS Sept. 23, Direct Committee 12:30 -1 a IN SALT LAKE CITY Democratic Nall President Truman CBS Sept. 28, 5 -5:30 p.m Direct Committee in Democratic Nat'l President Truman CBS Sept. 28, Direct Meeting the rapidly growing interest Committee 9:30 -10 p.m. television, KDYL -W6XIS has expanded Democratic Nat'l President Truman CBS Sept. 30, Direct Committee 10 -10:30 p.m. its service to six days a week - Sunday through Friday.

Palmer Baby Moines and WOC Davenport, l'e- Choice Avoilobilities spectively, is the father of a girl, D. D. PALMER, vice president Bonnie Joan, born Oct. 2. The and treasurer of Central Broad- daughter is the first grandchild casting Co. and Tri -City Broad- of Col. B. J. Palmer, president of National Representative: John Blair B Co. casting Co., licensees of WHO Des both licensee companies.

BROADCASTING Telecasting October 11, 1948 Page 55 RMA Seeks Foreign Use T STANDARDS Of U. S. Type FIRST 15 PROGRAM HOOPERS -Sept. 30 Report No. of YEAR AGO CA PAIGN to encourage adoption of American television standards Program sta- Sponsor 6 Agency Hooper- Hooper - by ftreign countries to pave the way for future development of ex- Hans ating oting +r- Pos. por -, will probably be undertaken by Radio Manufacturers Assn. Walter Winchell` 219 Andrew Jergens (Orr) 19.6 13.6 +6.0 6 Radio Theatre 153 Lever Bros. (JWT) 17.3 17.9 -0.6 1 E ecutive committees of the Set Division, Transmitter Division and Gor.frey's Talent Scouts 149 Lipton Co.-Div. Lever Bros. (YaR) 15.9 10.2 +5.7 16 Stop the Musk 173 (P. Lorillard Co. (8.8:15, B:45- 9)15.1 Adv tising Export Committee of 1k (average of sponsored l (L&M) RM at a meeting last Thursday Set Division adopted a resolution periods) ) Eve-sharp (8:15 -8:30) (Biow) in t Roosevelt Hotel, New York, committing RMA, subject to board `Speidal Co. (8:304:45) (CRP) agr d to broad outlines of the approval Friday, to oppose -in Bob Hope 151 Lever Bros. (Y&R) 14.9 16.0 -1.1 4 fore' n plan. The RMA board of court if necessary the Penn- Mr. District Attorney 160 Bristol -Myers (DCRS) 12.8 17.0 -4.2 2 - Mr. Keen 146 Whitehall Phormacal (D-F -S) 12.3 8.5 +3.8 40 direc ors was expected to endorse sylvania State license tax against Suspense 161 Electric Auto -Life (N -E) 12.3 9.7 +2.6 25 the . oposal at its Friday meeting. taverns which operate television Take It Or Leave It 163 Eversharp (Biow) 11.9 11.4 +0.5 12 Th RMA committees empha- Break the Bank 196 Bristol -Myers (DUGS) 11.7 9.8 +1.9 24 sets. Crime Photographer 163 Toni Co. -Div. Gillette (ECU) 11.7 9.7 +2.0 26 sized the necessity for establish- If the measure were approved Gangbusters 144 Cooperative 11.4 10.3 +1.1 17 ing . S. television standards in Harace Heidt 162 Philip Morris (Biow) 11.3 __ by the board, as expected, RMA This Is Your FBI 256 Equitable Life of U. S. (WILL) 11.3 7.7 foreign countries, at thé earliest would invite NAB to join it in Mr. IL Mrs. North 151 Calgote- Palmolive -Peet (UM) 11.3 7.3 -{-4.0 66 possirle date in' view of similar a fight against the tax. RMA, and ' Includes second broadcast. inte ions by Great Britain. the NAB if it agrees to join, would En land, historically a vigorous contest the tax on the grounds it expo ter, has been reported to is not constitutional. e to were approved and will be sent be ergetically attempting in- recalled N. Y.'s Listening trod e British television stand- Committee members that to schools throughout the coun- ards, which differ widely from a threat by the U. S. Bureau of try. An advertisement, which will On Fall Ame ican, into foreign markets. Internal Revenue to impose a 20',, be sent to daily and weekly news- Upgrade Adop ion of non -American stand- cabaret tax on restaurants show- papers with the suggestion they Metropolitan Area Shows Early ing television was successfully ards would, of course, create ex- solicit local radio dealers as spon- Rise in Pulse averted a year ago. Report port . roblems for U. S. manufac- sors. was also approved. LISTENING in the metropolitan turer who would be obliged, if At another meeting, the RMA Advertising Committee approved New York area started its fall enter ng foreign markets, to con- pick-up early this year, according strue equipment of one standard promotional material prepared for TELECOLOR IS GIVEN to the of Democracy" contest September report of the for he U. S. and another for the "Voice Pulse Inc. Report shows and Week 250 -W GRANT IN MASS. Septem- overs as trade. the National Radio ber sets -in -use figures for New "Radio in Every Room" cam- FCC REVERSED itself last Al . ough U. S. manufacturers Thursday York increased for all times of now ave more domestic business paign, both joint undertakings and granted Telecolor application - day over August, the largest in- than hey can satisfy, export busi- with the NAB. Corp.'s for a new 250 w station on 1490 kc at West creases being noted in the after- ness 11 become important after Folders and posters for the Springfield, Mass., after permit - noon hours. Average quarter- prod ction overtakes demand. "Voice of Democracy" essay con- hour sets -in -use figure, 6 a.m. to Th Committee of the among high ting the company to revise its en- Executive test school students gineering plans to improve local midnight, for an entire test week, coverage. was 25.1 in September, compared with 22.6 in August and 21.4 in The application had been given September a year ago. a tentative denial because of "inadequate night -time coverage pro- Highest pulse rating, during posed for the city of West Spring- the measured week, went to the field" [BROADCASTING, Feb. 2]. Saturday afternoon- Giants-Dodg- Telecolor then proposed a new ers game, broadcast by two New transmitter site and outlined York stations, WHN, regularly other technical changes, which carrying the Dodgers' contests., FCC approved last Tuesday-one and WMCA, which broadcast the day after hearing oral argument. Giants throughout the season. The grant of the application fol- Rating for the game was 17.4, top- lowed on Wednesday. ping any evening program. 11110.1 Top ten evening shows for the M Telecolor is headed by Lawrence month were: A. Reilly, chief engineer of WSPR S BEttER Stop the Music 15.7 ,A Springfield, who has 18% interest. Break the Bank 15.3 NNESO Other stockholders are James L. Walter Winchell 14.0 , Pt s. Suspense 13.3 5t Spates, former manager of WHAI The Sheriff 13.3 Greenfield, Mass., and Horace W. Strike It Rich 12.; CO Nicholds, former WHAI commer- Lux Radio Theatre 12.0 E5 This Is Your FBI 12.0 cial manager, who have 12% each; Crime Photographer 11.3 Hugh J. Reilly, minority stock- Fat Man 11.3 1 Hit the Jackpot 11.3 holder of WLAD Danbury, 8%; Gangbusters 11.3 and three business and profes- Winner Take All 11.3 sional men, Louis A. Richmond Top ten weekday daytime pro- (18%), Louis L. Hudzikiewicz grams were: (16%), and E. Lindeman Aaberg Arthur Godfrey (7:30) 6.7 (16%) . Harry Clark, news 6.7 Arthur Godfrey (11:00 a.m.) 6.5 FCC said the Telecolor proposal. Grand Slam 6.1 as revised, will cause interference Rosemary 6.1 Breakfast Club 5.9 to about 4.1% of the population Big Sister 5.9 within the service area of co -chan- Our Gal Sunday 5.7 Helen Trent 5.6 nel WTOR Torrington, Conn. This When a Girl Marries 5.5 N arty half Minnesota's retail sales are concentrated in the Metropolitan was not considered excessive, par- Top ten Saturday and Sunday Mnneapolis -Saint Paul area. And that's where WMIN shines. But don't take ticularly since the interference area receives service from 14 other daytime broadcasts were: word for it. Get yourself in your toughest frame of mind; then, ask any Brooklyn vs Giants, Sat., stations. The new station, West WHN, WMCA 17.4 F rjoe man to prove that WMIN does sell Minnesota's better half at lowest Springfield's first AM outlet, will Brooklyn vs Giants, Sun., the daytime and WHN, WMCA 13.0 t t. And ask about high -power FM no -cost "plus" coverage. serve entire city The Shadow 8.0 89% of the population at night. Yankees vs Washington, Suss. 7.3 Theatre of Today 6.0 Grand Central Station 6.0 ST. PAUL MINNEAPOLIS BASIC television problems are being Stars Over Hollywood 6.0 REPRESENTED BY FOR/OE & COMPANY taught this fall at II. of Denver in Morning Ballroom 5.7 WMIN first such course offered between Chi- Children's Hour 5.7 cago and West Coast. college reports. Quick as a Flash 5.7 Page October 11, 1948 BROADCASTING Telecasting

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BROADCASTING Telecasting October 11, 1948 Page 57 Four Apply IFIF Preliminaries TRANSFERS STATION To FCC Starts in Mexico SALE OF WELM Elmira, N. Y., by James Robert Meachem, sole owner Five -Power Meeting Underway and licensee, to Corning, N. Y., daily Leader for cash consideration of Despite Incomplete Study $110,)00 was reported to FCC last week in application for Commission for lease of WJNC FIVE -POWER conference, pre- approval of the deal. Consent also was requested paratory to the main International Jacksonville, N. C., by Lester L. High- Frequency Conference open- Gould from Jacksonville Broad- Broadcasting Co., composed of Louis ing Oct. 22 in Mexico City, got un- casting Co. for $8,000 per year. N. Howard. Ellis H. Howard and Lester L. Gould, proposes to assign license of der way last week despite failure At the same time applications WJNC Jacksonville to Mr. Gould, mrna- of the preparatory group to com- were filed Commission ger of the station. Mr. and Mrs. Howard at the for will lease station property to Mr. Gould plete the work it started early last approval of transfer of one -third for $8.000 per year. Mr. Gould has been month. interest in KCRA Sacramento, man -ger of station since August 1945. WJNC is assigned 250 w on 1240 kc. The preparatory group has been Calif., and for transfer of con- Sacramento, Calif.- Interest in Cen- working on antenna studies, at- struction permit of KTXN Austin, tral Valleys Broadcasting Co., licensee INFORMAL trophy is presented J. Lothaire mospheric noise levels and sunspot firm of KCRA S- cramento. transfers from Tex., to new composed of equal partnership of David R. McKin- Bowden Ir), WKBN Youngstown, Ohio, minima. It is continuing its ac- present owners. Consideration in ley, Ewing C. Kelly and Vernon Han- manager, on occasion of his scoring a tivity during the five -power ses- KCRA transaction is $41,107. sen to KCRA Inc. Mr. McKinley receives approximately $41,107 for his interest hole -in -one at Tippecanoe Country Club, sions, which started Oct. 1. The -one third of net worth of company Youngstown. Making the presentation for five powers are Russia, United Transfer Detail as shown by b ^lance sheet of Aug. 31. Mr. Hansen then sells half of his ac- the WKBN staff is Jim Walls, sales de- States, United Kingdom, India Details of the transfers follow: quired one -half interest to his brother, partment. and Mexico. Austin, Tex. -Construction permit Gerald Hansen. for $30,000. The Han- for KTXN Austin is to be transferred sen brothers also to ^n $20.000 to the Russia's large delegation is at from partnership to corportion. There new company. Ownership becomes: Mr. Mexico City, completing represen- is no change in ownership and no Kelly, president and general manager RADIO DOES ITS JOB money is involved. Holdings In new 50 %; Vernon Hansen, vice president tation for the five -power delibera- firm: Thomas G. Harris. president 25 %; and Gerald Hansen, secretary- tions. The planning committee has treasurer 25%. KCRA is assigned 1 kw IN 2ND FLORIDA BLOW 44.44 % - Mrs. James P. Alexander, 7.96%; requested Dr. Balth van John W. Staytan, attorney, 23.8S%; J. on 1320 kc. WHEN the second hurricane with- der Pol, Chrys Dougherty, attorney 7.96%; Nat in a fortnight struck southern of Holland, to be consultant to the Harris Jr., engineer with Texas Rail- high-frequency conference. road Commission, secretary- treasurer Florida last week stations did an- He be- 0.22%;0.22 %; John S. Braun, rancher, 4.45 %, WCMI Starts FM other outstanding job of news cov- comes a member of Comite Consul - and Cocke, rttorney, 11.11 %. erage and public tatif International Radio Diffu- KTXN is assigned 1 kw day on 1370 kc. WCMI Ashland, Ky., has begun service program- sion (CCIR) next Jan. 1. Elmira, N. Y. -James Robert Meach- FM operations and is duplicating ming. The latest blow was less seem, owner of WELM Elmira, sells sta- vere and damage to stations and The U. S. delegation is now tion tt Corning Leader Inc. for $110; its entire AM schedule. WCMI- 000 ca.h and an employment contract FM, one of the outlets owned and other property correspondingly headquartered at the Hotel Del for SW years at $6 000 per year. Coming operated by Gilmore N. Nunn and lighter. Prado, Mexico City, with meetings Leader Inc., publisher of Corning. N. at Escuela Y., daily Leader, is owned by William J. Lindsay Nunn, operates on a WIOD Miami, which reported Normal Maestro. A. Underhill and Edwin Stewart Under- frequency of 93.7 mc. C. C. War- that it suffered no damage, car- Royal V. Howard, NAB engineer- hill, equal partners. WELM is assigned ren is, station manager for AM ried 5- minute weather bulletins ing director, has been at prepara- 250 w on 1400 kc. tory meetings Jacksonville, N. C. Jacksonville and FM operations. every half hour, followed by Red since the beginning - Cross and other public interest as an industry member. announcements. Station remained Expected Delegates on the air continuously, far beyond its normal hours of operation, un- While names of U. S. delegates FOUL PLAY! til the storm had passed. have not been formally announced, the delegation is expected to DULUTH, "There - Another Miami station, WGBS, MINN.- ain't no justice," moans Otto Mat consist of R. Henry Norweb, for- tick. "KDAL is doing such a terrific job that I thought reported that it returned to normal mer Ambassador to Cuba, chair- I could rest on my laurels for a while but here activity Oct. 6 after 96 hours ... of continuous broadcast service man; George E. Sterling, commis- I am observing this beehive of activity from my during the hurricane. The sta- sioner, FCC, vice chairman; Fred reersuspendo gyroid." tion's present transmitter and its Trimmer, chief of International Radio Otto's beehive is the booming Duluth -Superior Metro- new 60 -kw transmitter Frequency Section, State withstood Dept.; politan district, where things are popping night and the high winds. WGBS hurricane Rodger Legge, propagan- dist, State Dept.; Col. Gale Simp- day. There just don't seem to be enough hours in the coverage featured reports from the weather bureau translated into son, advisor to the Chief Signal day for the people in the Duluth- Superior market to Officer; Curtis B. Plummer, chief, take advantage of their buying income, which has Spanish for listeners in Caribbean area and direct information from FCC Television Division; Louis de leaped 27.6% in the past two years. And with popu- Red Cross disaster relief center la Fleur, FCC Frequency Alloca- lation up 15.5% and retail sa'-es increasing 83.2% every 15 minutes during the storm. tion & Treaty Division; Joseph since 1945, the activity is really terrific ... but these Station also aired interviews de- Kitner, FCC Legal Division; A. busy people always find time to listen to their favorite picting behind- the- scenes opera- Prose Walker, engineer, FCC. radio station, KDAL. tions of rescue workers. Industry observers will include WIOD reported an example of Mr. Howard; Forney E. Rankin, station cooperation in giving NAB executive assistant to the WGBS permission to rebroadcast president; James Veach, RCA bulletins direct from the weather Labs.; Charles E. Denny, NBC ex- bureau after WGBS communica- ecutive vice president and general tions between studio and trans- counsel. mitter were severed. Allen on Tie -ins Co -op Discussion ADVERTISING in publications NAB and ASCAP committees on and its relation to radio tie -ins cooperative programs will meet will be analyzed by Charles L. again this week to continue their Allen, assistant dean of Medill efforts to work out a satisfactory School of Journalism at North- plan of payment by broadcasters western U. and research consult- to ASCAP for co -ops [BROADCAST - ant for John W. Shaw agency, - ING, Oct 4], with the meeting ten - Chicago, tomorrow (Tuesday) be- tatively scheduled for Oct. 14. fore members of the American Matter is one of the last major Mutual Insurance Advertising problems to be solved before the Sales Conference in St. Paul. Mr. Contact Avery -Knodel ... then use KDAL new ASCAP contracts with the Allen will discuss the importance to reap your harvest from this booming broadcasters can be drawn to re- of continuity and frequency, and Duluth-Superior Market. place the present ones, which ex- will stress the necessity of a fully - pire Dec. 31, 1949. planned campaign. Page 56 October 11, 1948 BROADCA.STING Telecasting For KDKA -"America's Pioneer Station" - Blaw -Knox- America's pioneer builder of radio towers Towering recently furnished this 500 ft. H -40 heavy duty tower.

The location of the tower on a rise overlooking Pitt Stadium and ad- Above jacent to buildings of the University of Pittsburgh made it imperative that station engineers select a structure of sufficient built -in strength to Pittsburgh's provide a high factor of safety in this congested area.

The Blaw -Knox heavy duty H -40. tower, supporting an FM and tele- Civic vision antenna is not only adequate to meet these provisions but is also rugged enough to take care of any reasonable changes in equipment Center which might arise in the future.

SLAW -KNOX DIVISION of Blaw -Knox Company 2017 Painters Bank Building Pittsburgh 22, Ps.

BROADCASTING Telecasting October 11, 1948 Page 59 Government Supplements Lush TV Deal Says 1.(`1 COm illy ALIEN Private Industry (Continued from page 21) ducer could then sell the films to THE GOVERNMENT'S role in the information field should remain Oct. 1 -22: International Telecommuni- cations Union, planning committee, motion picture firms or any other "supplemental to that done by private industry and should be limited for High Frequency Broadcasting Conference, allied interests. American Tobacco to tt ose fields where private industry cannot or does not wish to enter," Mexico City. would retain the right to use the George V. Allen, Assistant Secretary of State for Public Affairs asserted Oct. 18 -19: Regional meeting, British Columbia stations, Canadian Assn. films on any number of TV net- last Thursday. of Broadcasters, Hotel Georgia. Van- works and stations. Secretary Allen, director of the couver. casting Division. It now programs Oct. 18 -22: American Institute of Elec- The production firm is expected Department's international infor- news and com- trical Engineers, Midwest general to realize a $5,000,000 profit on and broadcasts all meeting. mation office, delivered the welcom- mentaries, while recording of fea- Milwaukee. the five -year contract with so- ing address before the opening Oct. 19 -21: First Advertising Agency ture programs by contract con- Group, 1948 Convention, Ponte Verda called "fringe" rights, according session of a two-day closed meeting tinues on a periodic basis with Inn, Ponte Verda, Fla. to informed sources. Costs would of t e five -man U. S. Advisory Oct. 20 -21: Regional meeting of Alberta mount at rate of $500 for each private companies. Eircadcasters, Canaaian Assn. of Commission on Information, under He said the Commission might Broadcasters, Hotel MacDonald, Ed- film in the succeeding 26 weeks, the chairmanship of Mark Eth- be engaged to consider information monton. ultimately reaching a top of $10,- ridge, publisher of the Louisville activities in this country of "totali- Oct 21: Wisconsin Radio News Clinic, 000, it was understood. Cout ier-Journal. It was the group's Plankinton Hotel, Milwaukee. The plan is to use original tarian governments of Eastern Oct. 21 -22: NAB Public Relations Ex- first meeting since its appointment Europe." He alluded to sugges- ecutive Committee, N A B Hdqrs., music for background, providing by President Truman Aug. 9. tions, advanced in some Washington. an agreement can be reached with quarters, Oct. 22: International Telecommunica- "Many Americans who, two that Americans be probibited from tions Union: International Confer- James C. Petrillo, AFM president. years ago, were in favor of leaving listening to Communist propaganda ence on High Frequency Broadcast- This would apply only to original all information activity in private over their radios, or reading prop- ing. Mexico City. compositions, written especially for Oct. 22 -23: Kentucky Broadcasters hands are now complaining that aganda published in the U. S. by Assn.. Owensboro, Ky. the stories. In the event no such the government is not doing Russia and other governments. Oct. 25 -26: NAB Sales Managers Ex- contract can be effected, producers enough," Secretary Allen said. ecutive Committee, NAB Hdqrs., would then utilize music recorded Scoring any form of censorship, Washington. By private industry, Mr. Allen before 1946, it was understood, Secretary Allen pointed out that Oct. 25 -27: Assn. National Advertisers meart such sources as press serv- the U. S. Government is engaged Convention, Waldorf -Astoria Hotel. pending clearance of various and ices, newspapers, magazines, and in similar activities "behind the N. Y. sundry rights with the composers, movies. He did not mention radio Oct. 27 -28: NAB Small Market Stations and publishing houses of Iron Curtain." "If we imposed a Executive Committee, NAB Hdqrs., arrangers by name. censorship, or made difficulties for Washington. that music selected. Secretary Allen's statements people who visited certain foreign Oct. 27 -29: Board of Governors, Cana- A significant provision in the dian Broadcasting harked back, by implication, to the information centers in the U. S., Corp., Ottawa. contract stipulates that the spe- Oct. 30 -31: Regional meeting Ontario decision last July by both NBC and we would arouse ten times - more stations, Canadian Assn. of Broad- cially- prepared TV films may not CBS to relinquish "Voice of Amer- interest in foreign propaganda casters, Royal York Hotel, Toronto. be used within a 12 month period, ica" programming activities, as of than now exists in the United for any purpose, in theatres or Oct. 1, after a three -month interim States today," he asserted. of International Information. other centers, where admission is agreement. Since that date, the Overall purpose of the sessions The Advisory charged. Commission is The series will be placed on "Voice" broadcasts have been taken was to study organization and op- composed of Judge Miller, NAB Broad- eration of the State Dept's Office the market by R -B Productions, over by the International president; Philip D. Reed, chairman, which is headed by Gil Ralston, of General Electric Co.; Er- radio director (for nighttime pro- win D. Canham, editor of the YOUR NEW CHEVROLET OR BUICK grams) of Procter & Gamble Co., Christian Science Monitor and and Ronald Button, a Hollywood president of the American Society attorney. of Newspaper Editors, and Mark May, director of the Institute of Negotiations began in New York Human Relations, Yale U. last month between representatives of American Tobacco Co. the An opening address was given and agency [BROADCASTING, Sept. 27]. by Robert A. Lovett, Acting Sec- Harry Warner, of & retary of State. Mr. Allen pre- Segal, Smith sented Lloyd Lehrbas, Hennessey, Washington law firm, director of assisted Mr. Button, a former as- OII. The Thursday afternoon session was sociate, in drawing up provisions devoted to a discussion of of the contract. the International Broadcasting Di- vision, including "Voice of Amer- FLINT . . . ica" operations. Last day sessions Manuals on `Democracy' world's 2nd concerned, principally, a study of automobile the international press and publi- Contest Mailed by NAB city cation activities, the motion pic- MANUALS for guidance of high FLINT, Bay City and ture program, and overseas opera- school students entering the sec- Saginaw do most of tions and policy guidance methods. ond annual "Voice of Democracy" the business for E. Secretary Lovett asked the Ad- contest [BROADCASTING, Oct. 4] Central Michigan. Un- visory til WTCB, Flint and Commission to be candid have been sent to broadcasters, six surrounding coun- while studying the Department's radio dealers, high schools and ties had no adequate international information services. Junior Chamber of Commerce NBC coverage. Now, He was reassured by Chairman chapters all over the nation. WTCB -NBC covers Ethridge that the Commission Complete instructions are pro- Michigan's 2nd mar- would take a "frank" yet "friend- vided for the contest, to start in ket . . . the million ly" approach when it submits to hundreds of communities during listeners with the bil- Congress its report on the pro- lion dollar income. National Radio Week Nov. 14- gram's overall effectiveness. 20. Cooperating are NAB, Radio The Commission, a creation of Mfrs. Assn., Junior Chamber and the 80th Congress, was appointed the U. S. Office of Education. under terms of the Information Scholarships will be awarded four and Education Exchange Act of students for best essays on "I 1948. Under the law, it is charged Speak for Democracy." General with the responsibility of formulat- chairman of the contest is Robert ing to K. Richards, NAB public relations TRENDLE- CAMPBELL BROADCASTING CORP. and recommending Secre- tary George Marshall the policies director. and programs for carrying out au- 1000 Watts Day - 500 Night thorized information functions. It KMPC Hollywood appoints C. J. La reports quarterly to the Secretary Roche & Co., Hollywood, to handle Paul H. Raymer, Representative advertising. Station plans expanded ad- and semi -annually to Congress. vertising and promotion activities. Page 60 October 11, 1948 BROADCASTING Telecasting AM Wt1'4 1.0.11MM RANIIMIA SPEECH

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RAYTHEON MANUFACTURING COMPANY EXPORT SALES AND SERVICE IN FOREIGN COUNTRIES WALTHAM 54, MASSACHUSETTS Raytheon Manufacturing Company 50 Broadway, New York 4, N. Y., WH. 3 -4980 Rai road Association's WTVJ (TV)'s INTERIM Ra io Show Is Started PLEA DENIED BY FCC ASS of American Railroads laun hed its new ABC program, REQUEST of WTVJ (TV) Miami, The Railroad Hour, from Holly - Fla., for special temporary au- woo Oct. 4, with presentation of thorization to commence opera- the usical success, "Good News," tions, pending disposition of FCC's star ing Gordon MacRae with revocation proceeding against the Din Shore and Jane Powell as station [BROADCASTING, Aug. 2, gues stars. Sept. 13], was denied last week by T e series, which is handled the Commission, coincident with scheduling of hearing on thro gh Benton & Bowles, is pro- the revo- duce by Ken Burton for the cation. The hearing is to commence Oct. 25 in agen y. Miami with Comr. Paul A. O hand for the first program Walker presiding. for AR were Col. Robert Henry, HELPING to launch the Assn. of American Railroads' new ABC program Oct. 4 The permit, granted for Channel vice president and director of horn KXOK St. Louis studios were presidents of leading U.S. railroads (seated I 4 (66-72 mc) in March 1947, was pubi relations, plus a group of to r) Herbert W. Ward, Illinois Terminal RR; Donald E. Fraser, M.K.T. (Katy) RR; ordered revoked by the Commis- exec tives from a number of rail- William T. Faricy, Assn. president, who spoke during the premiere program; P. J. sion late last July on grounds of road . For the agency, the East - Neff, Missouri -Pacific RR; Armstrong Chinn, Terminal RR; and Clark Hungerford, alleged concealment of facts con- ern elegation was led by Clarence Frisco RR; (standing) Arthur K. Atkinson, Wabash RR; Frederick Green, St. Louis cerning ownership and financing Gosh rn, Benton & Bowles presi- Southwestern (Cotton Belt) RR; James Davies, Alton and Southern RR, and Arthur of WTVJ. The station was to have dent Walter Craig, vice' president E. Wright, Manufacturers RR. KXOK gave a reception at St. Louis Jefferson Hotel begun operations on Sept. 15. in c arge of radio and television; for the oficails. Southern Radio and Television John L. Cobbs Jr., account execu- Equipment Co. is permittee of tive or AAR; Charles F. Gannon, WTVJ and an application is pend- agen y vice president and director WDGY to 50 kw BRITAIN GIVES FINCH ing for Commission approval of of p blic relations. transfer of control to Wolfson - PREPARATORY to increasing MULTIPLEX FAX PATENT Meyer Theatre Enterprises Inc., awyer power of WDGY Minneapolis to 50 W. G. H. FINCH, head of Finch Miami. Latter firm is reported as- Appointed kw, Twin Cities Broadcasting Telecommunications Inc., New sociated in ownership of AM sta- RA SAWYER of Plymouth, N. Corp., licensee, has ordered from York, has been granted a British tion WMIE Miami, which FCC, at IL, ormer FCC attorney, has Westinghouse a 50 -kw AM trans- patent for a multiplex facsimile the same time as the WTVJ revo- been appointed a vice chairman of mitter. WDGY's 50 -kw installation system, the firm anounced last cation, ordered set for hearing re- the epublican veterans' division, will cost more than $400,000 and week. A similar application in the garding a proposed assignment of GOP Washington headquarters U. S. Patent Office is pending. permit to Sun Coast Broadcasting anno need will include a nine -tower array last Thursday. Mr. Mr. Finch also has been granted Co. The WMIE permit presently Sa r took leave of absence from controlled by Westinghouse phas- ing equipment, station executives U. S. Patent No. 2.450,649 for a is held by Lincoln Operating Co., his overnment job in 1947, to facsimile synchronizing system. trustee for Sun Coast. serve as national commander of have announced. At present WDGY the Three other U. S. patents for fac- The WTVJ revocation, AM TS, World War II veterans' operates with 5 kw daytime and which simile apparatus of his design was to become effective Aug. orga ization. 500 w night on 1130 kc. 30, probably will be granted this week, was subsequently suspended by the an official of the firm said. Commission upon request of the The British patent, No. 603,- station for hearing in the matter. 586. covers the Finch Multiplex Radio Signaling System. The Finch company expects to license Relay Hearing British firms to manufacture the systems, for sale within the Brit- (Continued from page 27) ish Commonwealth. The system, according to a com- under cross-examination, said that pany spokesman, provides a sep- under the present tariffs the com- arate carrier for facsimile trans- pany's ban on interconnections mission near the outer edge of the would apply to connection with a FM channel, and within the width broadcaster's facilities for remote of the guard bands allocated to pickups made outside the video ex- FM transmission, permitting some change area, if AT &T had remote Ii1I1IIIlI11IIll11111 FM receivers to be readily con- pickup facilities of its own avail- verted for the reception of fac- able. simile programs. Similarly, it Philco spokesmen, hinting that VIIVII'III FM to be they would present testimony on a I140111I I 11I would enable stations converted for the transmission of method of fast -filming of television facsimile "with a minimum of pictures for re- transmission, want- extra equipment." ed to know whether "interconnection" would be involved if a pro - Requests UN Day gram sent over AT &T facilities Miller from Washington were filmed at CR wAR Support From Industry Philadelphia and the film then oVLy -(f Texarkana 's best -- BROADCASTERS are being asked transmitted by Philco to New York í radio "buy" ... More lis- by NAB President Justin Miller over its own relay system. AT &T teners in the Texarkana to support the first United Nations Assistant Vice President John J. area (daytime or night) Day, set for Oct. 24. A member Hanselman said he thought the of the U. S. Commission for the answer would depend on the time o than all other stations com- He WIN United Nations Educational, Sci- lag involved. thought "through bined. entific and Cultural Organization, service" and an indirect connection film Frank O. Myers, Mgr. Judge Miller suggested broad- might be involved if the were .4, casters feature President Tru- transmitted within five minutes, for KCMC and KCMC -FM man's proclamation of the day. example, from the time the pro- Judge Miller said, "By focus- gram was received at Philadelphia. ing National Representatives: attention on the establishment laHyí, of the UN for the promotion of C. L. THOMAS, general manager of KXOK and K%OK -FM St. Louis, has TAYLOR -BORROFF It CO., Inc. peace, freedom and human wel- been selected to lecture at third an- fare, the radio stations of Ameri- nual Institute of Advertising conducted ca will make a significant contri- by Advertising Club of St. Louts and St. Louis II. The subject is radio ad- bution." vertising and facsimile. Page .2 October 11, 1948 BROADCASTING Telecasting FCC Favors KPHO; Bay County TRUMAN TROUBLE PHOENIX Gets Nod at Panama City President 'Deserts' Party To Air Date REJECTING its hearing exam- she took office in July, voted for Keep iner's a KRUX reasons recommendations, FCC pro- grant to "for the MORE than 100,000 people in Ok- posed last week to grant the 5 -kw, stated in the Hearing Examiner lahoma City got only a glimpse of 910 -kc application of Phoe- Recommended Decision." Corer. E. KPHO Candidate Harry S. Truman as he nix, now on 1230 kc with 250 w, M. Webster also favored KRUX, raced over a four-mile parade and to reasons. deny the mutually exclusive but did not state his The route at 40 miles an hour -to meet applications of KRUX Glendale majority was composed of Chair- a broadcast deadline. and Desert Broadcasting Co., of man Coy and Comrs. Hyde, Jones Phoenix. and Sterling, with Comr. Walker The Democratic National Com- concurring in the result. mittee, for the Sept. 28th anti - Examiner Jack P. Blume, in Communism speech, bought CBS KPHO is controlled (51 %), headed recommendations released with basic and 44 Oklahoma stations the Commission's proposal, favor- and managed by Rex Schepp, Whose experience in radio dates back to 1923. live, plus full CBS and Mutual on ed the application of Gene Burke Gene Autry, radio and movie cowboy rebroadcast, thereby hooking up Brophy's KRUX, which is seeking actor and sole owner of KOOL Phoenix, more than 750 stations. It was the to move to Phoenix as part of its owns a 24% interest which he must biggest radio splurge of the Dem- 910 -kc application. sell under terms laid down when FCC approved his acquisition of KOOL last DOUBLING for Dewey wouldn't be too ocrats to date -and it almost went In another case the Commission April [BROADCASTING, April 12]. The difficult for Bill Kephart, chief of NBC snafu. accepted Examiner J. D. Bond's value of his stock will be enhanced Chicago announcers, if he darkened the Trouble began when the Truman recommendation not all of substantially if FCC makes final the -but currently proposed power boost for color of his mustache and eyebrows. The Special was late leaving Bonham, his reasoning-and proposed to KPHO. Republican Presidential candidate's left Texas, that morning. In Oklahoma grant Bay County Broadcasting In the Phoenix case the Commis- hair part would be harder to duplicate, City, Ken Fry, party radio direc- Co.'s request for 1400 kc with 250 sion proposed to eliminate the Mr. Kephart points out. tor, lined up some musicians for w Panama at City, Fla., and to Desert Broadcasting Co. applica- a fill -in as the train got further deny the St. Andrew Bay Broad- tion from consideration on en- KBA Meet Delayed behind schedule. The train pulled casting Co.'s application for the gineering grounds and also on the THE fall meeting of Kentucky in 45 minutes late. President Tru- same facilities. basis of program plans and the Broadcasters Assn., scheduled for man bounced into a waiting car and In its proposed decision in the owners' radio qualifications as Oct. 22 and 23 at Owensboro, has raced off, leaving the rest of the Arizona case, adopted on a 5 -2 compared with those of KPHO and been postponed. "A new date, prob- Presidential party behind. He vote, the FCC majority set up a KRUX. ably about Nov. 16, will be set reached the speaker's platform guidepost for future cases of this Desert Broadcasting is owned in after FCC Chairman Coy advises just 10 seconds before air time. type: equal shares by Dr. J. H. Harber, retired us when he can be with us," Hugh Later Mr. Truman explained: physician; John C. Mullins of Tulsa, in a comparative proceeding Wilson, O. Potter, secretary of the asso- "I'm sorry. We were about 40 such as this and in the absence of businessman: and W. Francis compelling reasons to the contrary, Phoenix attorney. ciation, announced Thursday. minutes behind schedule and I had the existing station located in the In the Panama City decision, to get to the radio hookup to make community where improved facilities preferred Bay SPECIAL adaptation of INS video news my speech on Communism. The are sought and which has rendered a the Commission, tape is being used to flash scores of meritorius program service to that com- County Broadcasting largely football games other than those being radio time cost the Democratic munity and proposes an extension of because its owners, Edward G. televised. Scores are shown between National Committee between $40,- such service, is to be preferred to an halves and at end of games televised existing station which has operated Holmes and E. L. Dukate, pro- by NBC -TV each Saturday. 000 and $50,000." in a contiguous city and now seeks impose to devote fulltime to the sta- proved facilities and to move its main tion whereas only one of the 11 studios to the former city. SOUTHWEST RADIO STATION Applying this policy for a stockholders of St. Andrew Bay VIRGINIA'S&anew& proposed grant to KPHO, the Broadcasting expects to spend majority considered it unnecessary fulltime on station affairs. In the to bring into play its general dis- light of these plans, FCC attached approval of applicants which have little importance to the fact that are has more network officials for stockholders. Messrs. Holmes and Dukate WDBJ E. R. Borroff, ABC Chicago vice both non -residents (they live in noanoke president, owns 10% of KPHO. New Orleans) while 44% of the in Bay stock is held by listeners But FCC noted that its policy in St. Andrew and this regard is designed to keep residents of Panama City. Virginia other stations in a community Veterans' Views Cited Southwestern from being put to disadvantage FCC's decision pointe4 (tilt that in securing affiliation with the net- Messrs. Holmes and Dukate are OTHER STATION work whose official has a local World War II veterans who, while THAN ANY station interest. Mr. Borroff, FCC in service, became convinced that pointed out, was not instrumental a properly managed radio station in securing KPHO's ABC affilia- could "further some of the ideas tion, and, in fact, ABC gave KPHO for which we were fighting" and That's why so many WDBJ a cancellation notice. could help prevent misunderstand- advertisers continue with the Examiner Blume, however, pointing and war. Both are currently ed out that there are five stations associated with WTPS (FM) New station year after year. They in Phoenix to compete for four net- Orleans, Mr. Holmes as an en- Results have found per -sale advertising, work affiliations and charged gineer and Mr. Dukate as a mem- costs low. And WDBJ'S Pro- that "one of the principal motiva- ber of the announcing and productions" of the KPHO application tion staff. motion Department is an added for improved facilities "is to re- St. Andrew Bay is headed by help, increasing results you tain the network affiliation of T. J. Sherman. He and his brother, KPHO." counts would normally get from send- Station John H., and their father, W. C. Mr. Blume also maintained that Sherman, hold 10% each; they are ing your message to our loyal KRUX, although on the air for associated in Sherman & Sons, a listeners in 38 counties. less than a year at the time of parent company of foundry, ma- hearing, has demonstrated through chine and water transportation Ask FREE & PETERS its programming that the manage- operating businesses. ment is "keenly aware of the stockholders include P. D. / Other WATTS broadcast needs of the area and Heath (10 %) and H. F. Moore (4%), CBS 5000 960 KC has diligently sought to meet these Panama City businessmen; and the six Owned and Operated by the owners of WCTA Andalusia, Ala.: James TIMES.WORLD CORPORATION needs." T. Ownby, R. B. Anderson, M. B. Tay- First Hennock Dissent lor, Tracy B. Wilder, Charles Dixon, WDBJ ROANOKE, VA. and J. Dige Bishop. Messrs. Bishop and Corny. Frieda B. Hennock, in Ownby also have minority interests FREE & PETERS. INC.. National Representatives her first recorded dissent since in WULA Eufaula, Ala. BROADCASTING Telecasting October 11, 1948 Page 63 Rating Issue urged careful check up on disc jockeys. (Continued front page 13) Radio's educational responsibil- port d 47 of 137 Texas stations ity was discussed by Gov. Beau - (34e ) were subscribers. His New ford H. Jester, a principal in Yor office sold $20,000 worth of KWTX Waco and a figure in a BM : reports to agencies last year, proposed statewide TV network, he s id. First TV job, he went on, Texas Telenet Inc. He called for will be to determine the number friendly relations with Latin na- of s ts. "You never saw in your tions. wild st dreams as many estimates Clyde W. Rembert, KRLD Dal- as t ere are in the TV industry las, District 13 director, named toda ," he said. a committee to work with the B B is ready to follow joint in- Governor on Latin relations. Mem- stru.tions of broadcasters, adver- bers are Hugh Halff, WOAI San tiser and agencies, Mr. Feltis told NAB DISTRICT 13 meeting in Fori Worth brought together between sessions (seated, Antonio; Vann Kennedy, KSIX BRO DCASTING. His, comments on I to r) Reese Reinecher, Fred Nahas, KXYZ Houston; Harold Hough, WBAP Fort Corpus Christi; Durance Roderick, the listrict 13 resolution follow: Worth; Otto Brandt, James Connolly, ABC New York; (standing) Walter Davison, KROD El Paso. Capitol Transcriptions, Hollywood; Joe Evans, Free d Peters, Fort Worth; Abe' Herman, As non- profit, cooperative associa- Harold Hough, WBAP and tion MB has no motives other than to Fort Worth radio attorney; Alex Keese, Taylor- Borrolf, Dallas; Ward Barnes, NBC WBAP -TV Fort Worth, said in serve he best interests of the industry. Radio Recording, New York; Ben Nedow first , Being the servant of the broadcasters, (between and second row) KECK a television session that "in the adver isers and agencies, BMB is ready Odessa and King Robinson, KATL Houston. last analysis the human body will to fo low their joint instructions. decide what effect TV will have Alt ough our first study limited was determines the speed at which BMB had previously not used this me- on AM," referring to eye fatigue. to t - measurement of stations' and moves forward. netw ks' total weekly audiences, the dium to any great extent." "What if there turns out to be a possi lity that we might be called Speaking on behalf of BMB, upon to widen the scope of our re- Apparent intent to set up an in- tiring point ?" he asked. "Suppose searc has been recognized from the Dale C. Rogers, advertising mana- dustry- underwritten research proj- it's three or four hours. We're in begin ing. The by -laws, in defining the ger of Mid-Continent Petroleum objet ves for which BMB was estab- ect somewhat resembled a proposal the novelty stage. I don't believe lished include the phrase, "conduct Corp., Tulsa, said, "Thanks to offered at the District 17 meeting surveys are worth much. I don't resear h and investigations to establish BMB, timebuying is no longer meas rements of broadcasting of all in Spokane. At that meeting, Saul believe we'll know for two or three types .. and to perform other acts and guesswork." The company has ex- Haas, KIRO Seattle, proposed years." servic s which will further the mutual panded radio coverage as a result that all broadcasting measure- Intere is of advertisers, advertising of BMB he said, adding Don Petty, NAB general coun- agent es broadcasting industry data, that ment, including popularity rat- and the "many small stations without sel, led a session on legal prob- In th accurate and scientific evalua- ings, be turned over to BMB. The lems. He proposed a legal seminar tion . f the broadcast advertising me- BMB have been in dium. data left out resolution was unanimously adopt - the cold." with Texas radio lawyers. The industry has already authorized by the district [BROADCASTING, Richard P. Doherty, NAB em- the - pension of Study No. 2 next Ray K. Glenn, president of Sept. 20]. Marc by the measurement of daily as Glenn Advertising Inc., Fort ploye- employer relations director, well : s weekly audiences, and experi- Other events the two -day dis- ment: work has been authorized lead- Worth, said BMB "has been a fac- at urged broadcasters to seek "cre- ing t the possibility of reporting tor in increasing the use of radio trict session included Judge Miller's ative minds" for the industry and "amo nt of listening" in Study No. 3. by many regional advertisers, who review of industry and association to apply "intelligent business ad- The I. dustry holds the throttle which problems; speech by Maurice Mitchell, NAB's new director of broadcast advertising; plea for District 13 Registration page 88 better relations with Latin nations, made by Texas Governor Jester. ministration" to the personnel Mr. Mitchell listed these depart- problem. Harold Fair, NAB pro- ment projects: First dealer -co- gram director, discussed work of operative study since 1942 [BROAD- the department and the Standards CASTING, Oct. 4] ; series of "Junior of Practice. Charles A. Batson, Joske" studies of case histories; information director, gave his re- revised NAB sales manual; new view of TV operating and equip- salesman -training helps; development costs. ment of case -history exchange of District session chairmen were successful programs. Dave Russell, KFDM Beaumont, Questionnaires, covering the program clinic; Burton Bishop, projects, will go to broadcasters in KTEM Temple, sales, and O. L. the next few weeks, he said, ask- (Ted) Taylor, KGNC Amarillo, ing for station cooperation. labor. Another resolution urged wider use of BMI. Carl Haverlin, BMI president, had appealed for music performance based on merit and

CARpoi? OpROMOrIOM! NEWSPAPER EErs 5000 WATTS ADS DIRECT MAIL EXCHANGING views during the NAB Dis- /p 000 MBS trict 13 meeting in Fort Worth were Texas Gov. Beauford Jester (I), part owner of 9024 W Represented By Paul H. Raymer Co., Inc. KWTX Waco, and Clyde W. Rembert, general manager of KRLD Dallas and director 111G REPRESENTED Nstlsailly by Adam J. Yung, Inc. of District 13. Page October 11. 1948 BROADCASTING 1', Irr.t. tin Court Hits FCC might make it impossible for WJR TAYLOR - REED BUYING Mr. President, the Monday, Wed- to get power above 50 kw, if the nesday and Friday broadcasts of (Continued from page 28) clear -channel decision permitted TIME ON 5 ABC KEYS ABC's newest co-op program, tyman pointed out in the dissent- use of power above that range. TAYLOR -REED Corp., Glenbrook, Breakfast ht Hollywood over both KGO San Francisco and KECA ing opinion that "the decision . . But the Court did not agree with Conn. (QT Pie Crust Mix, Cake would cause extensive revision of such contentions, declaring that Frosting Mix, Cocoa Marsh), will Los Angeles, and two participa- the rules of administrative agen- WJR has "no present rights in sponsor programs on all five of the tions a week in WXYZ's Si.ngin' cies." these supposititious eventualities" ABC owned and operated stations Sant. In the Tarboro case, WJR and that the Court has no power as part of an extensive new radio charged that the daytime station "to direct the order in which the campaign, it was announced by WVPO Stroudsburg, Pa. Commission shall consider its Murray Grabhorn, ABC vice presi- would cause daytime skywave in- CP terference (not recognized in cases." dent in charge of owned and op- Given Cancellation FCC's Standards but the subject Of the right to hearing on alle- erated stations. CANCELLATION of the con- of a pending study) to WJR's 32- gations of injury, the Court said: Taylor -Reed has signed with struction permit of WVPO microvolt contour - considerably ABC Spot Sales for time on WJZ Stroudsburg, Pa., 1 kw day on beyond the 100 microvolt contour The due -process guarantee of hearing New York, WENR Chicago, 1350 kc, was granted by FCC last in our system of law has always been KECA Los An- week, upon request of the permit - to which FCC Rules give it day- recognized as a right in persons, not a WXYZ Detroit, time protection. privilege to be extended to persons ac- geles and KGO San Francisco. tee, Pocono Record Inc. cording to the ex parte Judgment of Agency for Cocoa Marsh is St. Deletion was in conformity with There were no dissents in the tribunals as to whether or not there Clanton case. Justices Prettyman should be a hearing. Georges & Keyes, while Tracy, the Commission's earlier approval and Edgerton issued a concurring It is a personal right of access to the Kent & Co. handles the pie crust for purchase by the WVPO courts or to administrative tribunals, and cake mix accounts. Bulk of owners of WHAB and WHAB -FM opinion pointing out that the al- a right at the minimum to present leged interference would occur one's claim of injury or threatened in- the new business was placed on Stroudsburg [BROADCASTING, Sept. jury and to be heard to argue in sup- WJZ. 13]. WVPO had not commenced op- well within the protected contour port of the proposition th't the allega- and that there exists "a serious tions thereof, assuming their truth, are Sponsored shows on WJZ will eration while WHAB has been legally cognizable, i.e.. state a "cause include the Tuesday and Thursday operating on 840 kc with 250 w and debatable question," sufficient of action." to broadcasts of Nelson Olmsted's daytime. justify a hearing, as to "wheth- This right of hearing accorded by the er the Standards, and thus the li- due -process clause is one of the few Your Story Jo, Today; Mr. Presi- The transaction further involves rights guaranteed censes of all 1 by our Constitution dent on Sundays; five weekly par- switching of the WVPO call to Class clear-channel which are substantially absolute. The stations, give protection against right is subject to no limitation ex- ticipations in Luncheon at the Latin the WHAB operation, which was skywave in the daytime." cept such requirements as the payment Quarter; three a week on Nancy made effective Sept. 29, FCC re- of a filing fee upon presentation of the The Court rejected FCC's argu- claim, or of a jury fee in a case involv- Craig's program, one on Kiet -nan's ported. WHAB was sold for $75,- ing ment that it reached the right de- a Jury trial, and such restrictions Korner, the Friday and Saturday 000 by Harold B. and Anne L. as are related to the reasonable con- With the Newman to Pocono Broadcasting cision on the sufficiency of WJR's venience of the tribunal as to time, Breakfast Fitzgeralds allegations even though it might place and length of hearing. and Patt Barnes' Saturday pro - Co. Inc., new firm composed of This right have erred in refusing to hear of hearing stems in gram. James H. and Ruth B. Ottaway, Magna Charta rands also in recognition 95'4 owners of Pocono Record Inc.. argument on the subject. of the fact th't soundness of decision On a cooperative basis, QT mix- is promoted by hearings. that tribunals es will sponsor the WENR Chicago which publishes local Daily Record. "The Commision's decision has are fallible and need. in order to ad- and WXYZ Detroit broadcasts of both parties agreed to transaction. not been validly reached and until minister justice according to law. the aid of argument on auestions of law it has been validly reached it is not and on the meaning of the evidence if properly reviewable," the Court de- the trial of fact issues is reached ... .. The contention of the Commis- clared, adding a quotation : sion in the inctont case and the view of the minority in this court make "He who decides anything, one this right conditional ... party being unheard, though he should decide right, does wrong." To FCC's contention that WJR If the Commision decides, after did not actually ask for a hearing hearing them, that WJR's argu- on the sufficiency of its allegations ments are insufficient and that its and therefore was not entitled to petition for reconsideration should one, the Court said: he dismissed, the Court said, then "an appeal to this Court will bring In view of the broad powers of the Commission for orderly procedure, in- properly before us the correctness cluding its power to deal with WJR's of the Commission's decision on petition for reconsideration first as if on demurrer. it the merits . . . ought not to decline to do so upon the ground that the prayer Throughout the entire nation, the rodio and WJR had asked FCC, in event it of the petition was phr-sed too broad - the movies are the great mass entertainment media. lv: it ought not on such ground deny refused to set the Tarboro appli- WJR a hearing an the very question This holds true in Cleveland, too. And WJW, cation for hearing, that action on which it, the Commission, actually takes full advantage of ruled on and decided in the negative Cleveland's Chief Station, the application be deferred until ex parte ... this by carrying Walt Kay's HOLLYWOOD SOUND- after the clear -channel hearing has It would be technical indeed for the TRACK, a half hour of intimate Hollywood news been decided. In support, WJR had Commission to refuse a hearing on and gossip, music taken directly from the sound - that question merely upon the ground tracks, and transcribed personalized interviews with maintained that the daytime grant nraver that the of the petition im- Filmdom's properly reau «sled a broader hearing. greats. It is not contemnlateri by the Com- Walt Kay has his own large and loyal audience, munioationa Art-- esnecfally in view of the libec -1 prncerrure permitted there- and when you add to it the tremendous number of under- that the ea'..mission shall deal Greater Cleveland movie fans, you have an 041,4*_40.0 so strictly with lit* -ents before it. Not audience big enough to make any alert advertiser even a cowl would he Justified In taking so technical a position as this. take notice! Complete with give -aways, prizes, and a mail pull The gimmick, HOLLYWOOD SOUNDTRACK is an excel- JOS. WEED & CO., Tarboro case was argued before the Court March 13, 1947, lent vehicle for your advertising message in the great Cleveland market! 350 Madison Ave., New York, and reargued the following June 11. Know About the The Clanton case was argued June 12, 1947. 5000 WATT TRANSMITTER In both cases WJR was repre- Now in Use at sented by Kelley E. Griffith, Louis BILL O'NEIL, President G. Caldwell, Reed T. Rollo, and C Il N S Percy H. Russell Jr., Washington HALIFAX NOVA SCOTIA counsel, and FCC was represented by Max Goldman, now acting as- The Maritimes sistant general counsel; General BUSIEST Counsel Benedict P. Cottone, As- BASIC 850 KC sistant General Counsel Harry 111. C LEVE LAN D Commercial Station Plotkin, and Paul Dobin and Jo- ABC Network owatts R E P R E S E N T E D N A T I O N A L L Y B Y H E A D L E Y - R E E D C O M P A N Y seph M. Kittner, attorneys. BROADCASTING Telecasting October 11, 1948 Page 65 That's NAB's Suggestion and improve operations. source so there can be no doubt The radio news director must whether the material is actually E ITORIALILE For All Stations be the sole judge of content, the written by the speaker or pre- committee insists. "Responsibility pared by an identified source and him. WI H news described as radio's "No. 1 public service obligation," sta- for the news department rests with voiced by tion are urged by the NAB Radio News Committee to state their views management; the news director Clear identification of news on ublic questions. should report directly to manage- source is advocated even at the T e right of broadcasters to editorialize, Mayflower decision or no ment." Observance of the highest expense of a few extra words. Ma ower decision, is emphasized ethics of radio journalism by the in series of Radio News Recom- news director is insisted on by the men ations released last week by the center of its community life." committee. SBC Registration the ommittee after several months Type of sponsorship is a seri- Misleading description of staff ADVANCE registration of 800 for of udy. ous problem, according to the com- announcers and others as "com- the School Broadcast Conference in If adio stations are as much mittee, which suggests stations mentators" or "news analysts," un- Chicago's Hotel Sherman this enti led to the privilege of ex- follow the formula in the news less they are qualified for this func- week is reported by George Jen- pres ing their views on matters section of the NAB code. This calls tion, should be eliminated, the com- nings, conference director and of ublic interest (editorializing) for discrimination in acceptance mittee says. "Long continued, such head of the Chicago Board of Edu- as y other medium of communi- and placement of advertising in practice would tend to break down cation Radio Council. Panels at cati n," the committee argues. news programs. the public's confidence in the in- sessions, running Wednesday "Th committee supports the stand Commercial copy in news pro- tegrity of news broadcasts." through Friday, will include such of AB that the Mayflower case grams should be prepared "in a The committee proposes that speakers as I. Keith Tyler of Ohio is a violation of the Communica- simple, clear, concise and straight- prepared commentaries, analyses State U. Institute for Education tion Act and the First Amend - forward manner to match good or other news features furnished by Radio; James L. Stirton, pres- men of the Constitution. news writing." it stated. "The by news wires or other sources be ident of the Chicago Television s soon as FCC makes known commercial message should be unmistakably identified as to Council, and other industry figures. its ecision in the review of the live copy; the use of the trans Ma ower case the Radio News cribed musical jingle and other Co ittee will issue a statement novelty types should be discourag- NAB District 13 Registration on ditorializing for inclusion in ed with the idea of ultimate elim- (See story page 28) thes Recommendations." ination." Reference is made to the T e code on length of commercials. Kermit Ashby, KPET Lamesa; Roy KWFT Wichita Falls; Jack L. Pink, committee's document coin- Bacus, WBAP Fort Worth; R. M. Baird, KONO San Antonio; Rex Preis, KTSA pie s a careful analysis of news The sponsor's message and ident- KTXL San Angelo; Howard Barrett, San Antonio; Lonnie J. Preston, KVAI prob ems, with emphasis on ification "should in no way be made KRBC Abilene; Lawrence Birdsong Jr., Amarillo. spon- KLTI Longview; Burton Bishop, KTEM Reese Relnecher, KXYZ Houston; sore newscasts and operation an integral part of the news," the Temple; Ken Bishop, KXIT Dalhart; Clyde W. Rembert, KRLD Dallas; Ray- und the NAB Standards of Prac- Recommendations suggest. "Spon- Rex Bodoin, KWTX Waco; Buddy mond Rives, KORC Mineral Wells; R. E. Bostick, KWTX; Mac Brinegar, KWTX; (Bob) Rives, KCRS Midland; Howard tice. The sponsorship problem is sor message should not employ tie - Kenyon Brown, KWFT Wichita Falls; Robertson; KFDA Amarillo; Ingham S. a se ious one, judging by the com- ins with news copy nor other arti- R. E. Bruce, KRUN Ballinger; Martin B. Roberts, KRIO McAllen; G. Robertson, Campbell, WFAA Dallas; Darrold Can - KWKH Shreveport, La.; King H. Rob- mitt e's careful analysis of its ficial devices to attract listeners' nen, KFDX Wichita Falls; Herman Cecil, inson, KATL Houston; Eugene J. Roth, face s, and warning flags are attention. The use of a separate KCMC Texarkana; R. W. Chapman, KONO San Antonio; Dana Russell, rais d on several industry prac- announcer is helpful when com- KSTB Breckenridge; Gene L. Cagle, KFDM Beaumont; David M. Segal, KFJZ Fort Worth; Henry B. Clay, KTFS Texarkana; Lewis O. Siebert, tices mercials are given. This is not KWKH Shreveport, La.; Chas. E. KGKL San Angelo; Mike Shapiro, considered mandatory as long as Clough, KFDX Wichita Falls; Forrest KECK Odessa; Clyde H. Smith, KSEL C mittee members are E. R. Clough, KFJZ Fort Worth; M. H. Cole- Lubbock; Geo. W. Smith Jr., KMAE Vad boncoeur, WSYR Syracuse, a clear -cut identification of the man, KNOW Austin; Sam Collins, McKinney; Robert L. Snyder, KCBD chai commercial segment of the broad- KVWC Vernon; Doyle Coilup, KSTV Lubbock; J. H. Speck, KCNC Fort an; Wilton E. Cobb, WMAZ Stephenville, Tex.; Louis Cook, KNOW Worth; Myrl Stein, KMHT Marshall; Mac n, Ga.; James L. Howe, cast is given." Austin; James R. Curtis, KFRO Long- Wm. Stubblefield, KCLW Hamilton; WC C New Brunswick, N. Stressing the importance of ra- view; M. E. Danbom, KTBB Tyler; Tom M. L. Trammwell, KSTB Breckenridge; J.; Dillaheurty, KCMC Texarkana; Wallace Jas. G. Ulmer, KGKB Tyler; Forrest Art r Stringer, NAB, secretary. dio news, the committee says: R. Donn, KGLC Miami, Okla.; Ray- Wallace, KWBC Fort Worth; C. F. T "More people tune for news than mond Dorsey, KTXJ Jasper; Earl C. Whitesides Jr., KTEM Temple; Jack eme of the Recommendations Dunn, KEYS Corpus Christi; John W. Wallace, KBST Big Spring; Joe Evans, is s ted as follows: "A well op- for any other purpose. News broad- Edwards, KWFT Wichita Falls; A. C. Free Be Peters, Dallas; Gee. T. Harding, era d radio news department im- casts have come to be a 'must' Etter, KWKC Abilene; Les Eugene, Branham Co., Dallas; R. W. Wheeler homes KTFS Texarkana. Jr., Frederick Broadcasting Co., Fred- part individuality to stations, pro - in 37,623,000 radio with Jerry Fisher, KCMC Texarkana; Earl erick, Okla.; Justin Miller, NAB, Wash- vide the personal approach to their 120,000,000 listeners." Fletcher, KGVL Greenville; Pat Flynn, ington; Chas. Batson, NAB; Harold KVAI Amarillo; Leta Ford, KWFT Fair, NAB; Hugh M. P. Higgins, NAB; corn ete with other mass communi- Expansion of local news is Wichita Falls; Marshall Fornby, KPAN Maurice B. Mitchell, NAB; R. P. Do- catio s media and gives prestige urged, with employment of com- Canyon; W. C. Fould, KSFA Nacog- herty, NAB; Don Petty, NAB; Kolin doches; Paul Girard, KWFT Wichita Hager, SESAC, New York; Carl Haver - and ower to enable it to become petent personnel to cover beats Falls; Hugh A. Half?, WOAI San An- lin, BMI, New York; Ralph C. Went- tonio; W. J. Harpole, KVOP Plainview; worth, BMI; Wade Barnes, NBC Re- Wayne Hannell, KCRS Midland; Jack cording, New York; Walter B. Davi- Harris, KPRC Houston; Lofton Hend- son, Capitol Transcriptions; John rick, KRRV Sherman; Ray Herndon, Devine, Standard Radio; J. H. Douglas, KTRH Houston; Harold Hough, WRAP General Electric, Dallas; Bruce Eells, Fort Worth; Aubrey Jackson, KGNC Bruce Eells & Assoc.; Gus Hagenah, Amarillo; Leonard L. Johnson, KWKC Standard Radio; Cy Langlois, Lang - Abilene; Geo. W. Johnson, KTSA San worth Transcriptions; Paul Minchin, 1. One out of every five Montanans has a tele- Antonio; Mott M. Johnson, KWFT Capitol Transcriptions; Pierre Weis, `, phone! Over 27,500 installations have been Wichita Falls; Ernest Jones, HAND Langworth Transcriptions; Otto Brandt, made since the war. Corsicana; Charlie Jordan, Texas State ABC; Bob Carpenter, MBS, New York; Network, Dallas; Jack Keasler WOAI Jim Connolly, ABC; O. Victor J. 2. Treasure State School enrollment has San Antonio; Boyd Kelley, KPLT Paris; Andrew, Andrew Corp.; L. E. Pett, jumped 25% since 1945. School officials Vann M. Kennedy, KSIX Corpus DuMont Television; A. L. Chapman, predict a 50% increase by 1951. Christi; Willard L. Kline, KEPO El Bureau of Research in Education; Ward Paso; Ed Lally, WRAP Fort Worth; formell, C. E. Hooper Inc.; Maury Long, 3. Montana's '48 wheat crop will top Dewitt Landis, KFYO Lubbock; Val BROADCASTING, Washington; Julian any previous harvest by 16 % ! A Lawrence, KROG; Bill Laurie, KEBE Stag, BROADCASTING, Dallas; Al whopping 94 y2 million bushels! Jacksonville; H. B. Lockhart, KEYS Stein, Associated Press; *James Lawson Corpus Christi; Gordon J. Lloyd, KPAD; Jr., KLIF Dallas; Gee. A. Kerchen, Ker- Frank J. Lynch, KBYE Oklahoma City. chen & Co., St. Louis; Phil Alexander, J. M. McDonald, KCRS Midland; ASCAP; Shirley Sporcic, Dixie Net- Mrs. J. M. McDonald, KCRS; Jack work, Dallas; C. K. Beaver, KTBS McGrew, KPRC Houston; H. R. Mc- Shreveport, La.; Walter M. Harrison, Guire, KPBX Beaumont; J. B. McShan, KTOW Oklahoma City; O. L. Ted Tay- KVOW Littlefield; Chas. R. Manning, lor, KGNC Amarillo; James H. Foster, YOUR BEST SALES IMPLEMENT KSIX Corpus Christi; Geo. W. Marti, Liberty Broadcasting Co., Dallas; Greg IN MONTANA KCLE Cleburne; W. D. Mauldin, KPAC Reeser, ASCAP, Dallas; Geo. Cranston, Port Arthur; Wendell Mayes, KBWD WBAP Fort Worth; Seymour C. An- Brownwood; D. X. Maxted, KPBX drews, WRAP; Hugh Feltis, BMB New The ART MOSBY STATIONS Beaumont; Bill Michaels, KABC San York; Phil Jackson, Blackburn Hamil- Antonio; Robert Montgomery, KROD ton Co., Dallas; Jack Gale, United Press, El Paso; Dave Morris, KNUZ Houston; Dallas; R. Lee Glasgow, WACO Waco; ANAKGFM Frank O. Myers, KCMC Texarkana; * *Jim Crocker, KRLD Dallas; C. L. KGVO ANACONDA lUTTI DRIAT FALLS Chas. Nethery, KRIS Corpus Christi; Trigg, KOSA Odessa; Earl Lipscomb, 230 W s Kw Ben Nedow, KECK Odessa; Fred Nahas, Earl Lipscomb Assoc., Dallas; Frank H. S KW DAY I KW NITS KXYZ Houston; Ralph W. Nimmons, Ford, KENT Shreveport, La.; Mr. Wilk- IN PROGRISS WFAA Dallas; Hal Noble, KRLD Fort inson, Wilkinson Bros., Dallas; Charles Worth; Byron W. Ogle, KRGV Weslaco; McDowell, ASCAP, New York. MISSOIl1A MONTANA Frank E. Otey, KWFT Wichita Falls; - Ken Palmer KPDN Pampa; Wayne * Late Registrants Phelps, KHUZ Borger; A. L. Pierce, **Chief Registrar Page 66 October 11, 1948 BROADCASTING Telecasting Stratovision Plan Complications Mark For Series Bright HUB HUBBUB Playoff Coverage Linking East Coast and Midwest DESPITE the storms over Boston at the Indians -Red Sox play -off last TV Networks Held Likely Monday, coverage of the World Series games by MBS and a television pool got off as scheduled Wednesday, Oct. 6. The series sponsor is HIGH hope was held late last on week by Westinghouse Electric Gillette Safety Razor Co., through Maxon Inc. Corp. that it would have a chance The play -off controversy resulted * to link East Coast and Midwest from the sudden ruling, one hour telecast. The latter two, with no television networks by Stratovi- before game time, that Monday's AT &T lines, used microwave. No sion for the sixth and seventh play was part of the regular Amer- cable link connects the Eastern games of the World Series. lean League season. Thus, stations and Midwestern networks. Technical and man -made ob- in the seven league cities which Four Chicago television stations stacles had appeared almost insur- carried the games all season, and aired the series games played in mountable at the weekend. the sponsors of those broadcasts, Cleveland last weekend, despite the First, there naturally was no were entitled to first refusals. fact WNBQ, the NBC Midwest A MODEL baseball diamond, equipped way of knowing Friday whether Gillette, which, with Mutual, had outlet, has not had its inaugural. with indicators following the course of there would be a sixth or seventh secured the rights to the Cleveland - By special permission of the FCC, each play, a scoreboard and roster of game. Boston American League play -off, WNBQ carried the games, as well players, was used by WEWS ITV) Second, a stratocast from a decided to abandon sponsorship as pre -game preliminaries, direct Cleveland to supplement audio descrip- plane high above Pittsburgh rather than attempt to work out from the Midwest coaxial cable. tion of the Cleveland Indians -Boston Red would interfere with WFIL Phila- cooperative arrangements with sea- Pooled telecasting made the Sox play -off game last Monday. News delphia, WTVR Richmond, Va., sonal sponsors of league games in Cleveland portion of the series and Special Events Director F. E. Weidma, time available. Mutual behind board, supplies some statistics and WNHC -TV New Haven, on the short available to WBKB, the Balaban consequently carried the broadcast for televiewers. Stratovision Channel 6. and Katz station; WGN -TV, Chi- Third, the Stratovision experi- sustaining, and fed it to non- affili- Tribune outlet, and WENR- ated in American League cago of the Chicago Bureau of Recrea- mental license forbids interfer- stations TV, hub of ABC's Midwest net- Cities. WINS New York, a non - tion, and in its "viewing theatre" ence with commercial licensees, work. WGN -TV made the games and FCC had not answered the affiliate, which is known to have in the State -Lake Bldg. Mutual available to scores of Chicagoans, Following the Boston -Cleveland Westinghouse request for a ruling been fed the game from six re- lines and WOR, the Mutual outlet without TV sets, by placing game Saturday, WGN -TV switched on this matter [BROADCASTING, 18 24 inch screens, in New York, carried the game ceivers, with by to the Northwestern- Minnesota Oct. 4]. in an outside court adjoining Trib- & football game at Evanston, Ill., and The plan to carry the series en- under Ballantine Beer Ale spon- The audio portion of special agreement. une Tower. WBKB picked up the Notre Dame - visioned a pickup of the sixth and sorship, by was piped into large in from an WWJ Cleveland, non -affiliated with the program Michigan State game at South seventh games Boston public address speakers. Eastern station. This telecast MBS, is also known to have been Bend, Ind. would be broadcast from the Strat- fed the game from Mutual lines. WBKB showed the series to hun- ovision plane, flying over Pitts- In Washington, WWDC relin- dreds more gathered before re- PLAYHOUSE Theatre, 137 West 48 St.. ceivers at 10 separate fieldhouses New York, has been leased for one burgh, and picked up by a station Duished its rights to WOL, local year by ABC for a radio studio. Network on the Midwestern TV network. MBS outlet. also leases Ritz Theatre and owns Vanderbilt Theatre in New York. The AT &T coaxial network hasn't MBS headquarters in New York TO HEAD yet spanned the East -Midwest was unable to identify the call McGUINEAS gap. letters of stations in Detroit, Chi- CHICAGO RADIO CLUB The Stratovision plane and cago, Boston, St. Louis, Philadel- WILLIAM A. McGUINEAS, com- crew were given a workout Thurs- phia or other cities which used mercial manager of WGN, Chi- day night, feeding an hour- and -a- their lines. cago Tribune station, was elected FIRST... half of WCBS programming to the The video mix -up was just as president of the Hartford National Television scrambled. DuMont, which had Chicago Radio Show. The broadcast started at lined up rights and a sponsor (At- Management 9:30 p.m., with the plane flying lantic Refining Co.) proceeded to Club by unani- 25,000 feet over Providence, 150 telecast the game on WABD New mous vote Wed- miles from New York, and 100 York. By the end of the fourth nesday. Other miles beyond the normal reach of inning of the WABD telecast, new officers, also New York stations. The event other stations petitioned DuMont unopposed, were WJDX highlighted the Hartford TV show, for permission to televise the Hal Rorke, radio sponsored by the Connecticut game. Consequently three New director, J. Wal- NBC AFFILIATE State Militia and Hartford Times. York video stations carried the ter Thompson WNHC-TV New Haven relin- game - WNBT, WCBS -TV and Mr. McGuineas Co., vice presi- IN Jackson quished Channel 6 time for the WABD. Other stations that tele- dent, and Mary MISSISSIPPI stratocast. The Stratovision B -29 vised the play-off were WTTG Poloson, Mitchell -Faust Adv. plane was on exhibit at Hartford Washington, WNHC-TV New Agency timebuyer, treasurer. Holly Thursday. Haven, and WNAC-TV Boston, all Shively, Ruthrauff & Ryan radio Westinghouse issued the follow- DuMont Affiliates. n in timebuyer, was re- elected secre- New structio ing statement about its World Television center of broadcast of the series tary. so aris Series plan: was to every WDX arket with a If the sixth and seventh games of the available station with Two -year trustees include Kay AT &T to the timateott 5$30,00 n World Serles are played and arrange- facilities. According Kennelly, Olian Adv. Co., time - bockl o not ments can be made to avoid excessive office of Robert Jamieson, station buyer, and Holman Fause, radio that has interference with ground stations f the carrying the telecasts, Stratovision will operations manager and coordina- director, Mitchell- Faust. Those been indication be used to televise these games. it was other owth of Mit - tor of the pool, all video stations elected to one-year terms are Mark Cit reported today by officials of Westing- lai y' enCaP; house and Glenn L. Martin Co., co- used the lines. The Midwest net- M. Smith, retiring president, who sisvpP' s developers of Stratovision. work, including Chicago, Cleve- is radio director of Presba- Fellers It 1s expected that the East Coast and Midwest TV networks will be link- land, Detroit, Milwaukee, St. Louis, & Presba, and Ken Shepard, retired up via Stratovlslon, thus providing Toledo and Buffalo, covered games the world's largest audience for any ing treasurer, who is owner of TV broadcast. But this, too, is contin- originating from Cleveland. East - Shepard Adv. The nominating 5000 - DAY gent on locating a plane position with- tern seaboard stations in Boston, was headed 1000 - NIGHT in reach of the two networks where committee by Arthur excessive Interference with ground sta- Baltimore, New York, Newark, F. Harre, general manager, WJJD tions will be avoided. Washington, Richmond, Schenec- Chicago. The Stratovision plane has been suc- New cessfully broadcasting on Channel 6 tady and Haven carried the Mr. McGuineas, a member of the but a condition of the license is that experimental broadcasts will not in- Marine Corps in World War I terfere with commercial operations. In games of the World Series could be and a WGN salesman since 1933, Represented Notionally a number of test flights and demon- televised by Stratovision were unsuc- voiced his to strations, Stratovision broadcasts have cessful. Conferences have been held intention make the by the been made over an area of more than with the FCC to attempt to satisfy the club "an important influence in George P. Hollingbery Co. 500 miles diameter. interference stations (those to be in- the radio industry on a national, Earlier attempts to avoid interference terfered with) so that later games may with ground stations so that the first be broadcast. as well as local, basis." BROADCASTING Telec asting October 11, 1998 Page 67 S orts TV Programs Paper Demands FCC SEPTEMBER REPORT L ad in September FCC MONTHLY report for September shows that as of Sep- Pearson Retraction Pule Finds Video Sets -in -Use tember 30 the status of broadcast station authorizations and DEMAND for retraction of re- on his Double Radio in N.Y., Philly applications were as follows: marks by Drew Pearson AM FM TV Sept. 26 ABC broadcast was made SPRATS telecasts dominated video Total authorized 2,094 1,004 124 Total on the air 1,854 636* 36 to the network last week by Louis scr:ens in September, according Licensed (All on the air) 1,784 193 7 G. Caldwell, attorney for seven to he Pulse Inc., whose reports Construction permits 310 728 117 Conditional grants 83 owners of the Washington Times - on leviewing in New York and Total applications pending 1,495 462 347 Herald [BROADCASTING, Oct. 4]. Phi adelphia show seven sports Requests for new stations 521 169 304 Mr. Caldwell insisted that Mr. eve is among the top ten TV Requests to change existing facilities 297 11 19 Deletion of licensed stations in September._ _ 1 Pearson give equal prominence and sho s in New York, Six among Deletion of construction permits 3 5 emphasis "including tone and in- Deletion of conditional grants 3 the top ten in the Quaker City. flection of voice" to a retraction on Th New York however, is *Includes 22 conditional grants and 421 construction permits. list, the Oct. 10 ABC program. The top -d by two variety programs: Following television stations commenced operations during the form and wording must be satis- To t of the Town and Texaco month: Sept. 17- WENR -TV Chicago, KLAC -TV Los Angeles; factory to the newspaper Theatre, which also headed owners, Sta Sept. 27-WBAP -TV Dallas, Tex. beneficiaries under the will of Th . Pulse August list in that Eleanor Patterson, late owner of ord r. the newspaper, Mr. I a ball game, a Caldwell speci- Philadelphia, fied. He added box ng match and a wrestling ALLEN AND CARAY WIN Tigers star, began his sports broad- that it must be casting over WXYZ Detroit in heard on all stations that carried bou were the one -two-three fa- SPORTS PAPER the original vor -s with televiewers, Texaco AWARDS 1934. He has been the regular broadcast. Theatre ranking fourth and MEL ALLEN, New York, and Tiger broadcaster since that time, Second demand for script and Sta censorship To.

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BROADCASTING Telecasting October 11, 1948 Page 69 Blackstone, the magician, in dramatic 1!!;ìII111111ClllllllllllEN111ll11l11lll11lEll11111lllmll1111111111111111111111111®Iml III III Intl III IIII III, IIIII 1h R11EMMEEMINMEMONMENI mystery series entitled "Blackstone, Magic Detective." Program is sponsored by Blackstone Washing Machine Corp. At the close of each broadcast Black- stone will explain to listeners one of his own magic tricks. WCAU -TV Sports Shows Praytanti THREE new commercial sports programs have been added to schedule of WOAU -TV Philadelphia. One of the Shows, "Sports Club," is a scouting report I on the is II III I Saturday games. 1111111111111111111111111111111111111111111111111111111111111111111111111 1 Ii It sponsored by the F -H Co., Lincoln- J.OUR of places of interest in and Mrs. Ruth Blanche Long to T /Sgt. Mercury dealer, through Joseph Low- GO LUTHER YOUNGDAHL of Minne- Louis by enthal Agency. Morville Clothes, cloth- around St. was inaugurated Werner Eubanks was solemnized over ing store, is presenting sot (center) is shown with Ray Thomp- KXOK St. Louis in conjunction with air during "Pryofiame Show with Uncle Saturday sports "Town and Country," early morning Elmer." Radio wedding was even more results through H. M. Dittman Adv. on (I), news editor of KROC Rochester, farm program on that station. First unique because Mrs. Eubanks, on Fri- Agency. Raymond P. Scott, Main Line an Bruzek, KROC promotion held 9, when before day, fractured Lincoln- Mercury dealer, is sponsoring Walter de- in series was Oct. three day her wedding a football playback of Lower Merlon par ment, at headquarters of the station bus loads of program listeners left her back, and went to Jacksonville St. Louis at 8 a.m. on tour to Hunter- Hospital for treatment. But couple not High School games of the previous for State of Minnesota Plowing Contest. de- weekend through J. Cunningham Cox Allen Cotton Farm. Group was served wanting to disappoint the public Agency. Sta ion sponsored the contest in coopera- dinner by Miner Home Economics cided that Mrs. Eubanks could get Club at the Miner School near Sikes- married while lying on stretcher in Electoral System do with U. S. Soil Conservation Dept. ton, Mo., site of farm, and returned studio. So with bride on stretcher and SERIES of programs based on Ameri- Ap roximately 30,000 people attended. to St. Louis at 8 p.m. Originator of bridegroom near her side, couple were can elections is being broadcast jointly idea is KXOK married. Wi vers were sent to the WHO (Des tour Charley Stookey. by WBMS and WBMS -FM Boston and farm director. 'It's Your Life' WRUL, Boston's international short nines) National Plowing Match. Signs O' Times wave outlet. Programs are being aired JOHNSON dt JOHNSON, New Bruns- each Monday and cover such subjects "ZODIAC PREDICTS" is new weekly wick, N. J. (medical supplies), will spon- as "How Americans Are Made Voters," T ELECTION RESULTS quarter -hour show being aired over sor "Its Your Life" [CLOSED CIRCUIT, "Affiliation With a Political Party," WGTM Wilson, N. C. Program consists Sept. 20] on five-a -week schedule from of predictions and prognostications "The Presidential Election Through P ' NNED IN MIDWEST 11:15 to 11:30 a.m. (CST), over WMAQ Electoral College," "Election of Sena- based on astrological signs -what the Chicago. Series is produced in coopera- tors and Representatives to Congress" N : C -TV will go to the Midwest on stars hold for football. Show is spon- tion with 300 public and private health and "The Historical Background of Five sored by B. C. Remedy Co. Chicago, will stress No . 2 when its election night tele- agencies in and Major Political Parties." At conclusion AFM Concert real life problems and experiences with of seven -week series, WBMS will sched- vis on coverage will be presented Johnson & ANNUAL "Pops" Concert of Interna- sickness and accidents. ule a dramatic documentary, "The ove a seven-station network from Johnson took program with idea of Story of the World Radio University." tional Footprint Assn., Chapt. 3 of network show in mind. WMAQ series Bu alo to St. Louis. Salt Lake City, in collaboration with will be only a test. Agency is Young & 'Studio Schoolhouse' ponsored by the RCA Victor American Federation of Musicians, will Rubicam, Chicago. FOR SIXTH consecutive year, "Studio be broadcast Oct. 15 on KDYL Salt Schoolhouse Program" of WFIL Phila- Di . of RCA, NBC will duplicate Lake City. Concert is annual AFM con- Free Enterprise delphia went back on air Sept. 27. its arrangement for balloting cov- tribution to local civic and cultural FREEDOM of opportunity under free Station has distributed 15,000 copies of life. enterprise system is theme of new radio 175 -page teacher's manual for use In erae in the East by setting up 'Pet Review' dramatic series sponsored by The Em- conjunction with the in- school listen- tel asting headquarters in the LIFE is being made easier for Long ployers Assn. of Detroit. Titled "Mark ing series. Programs are heard from stu.ios of WNBK The Beach, Calif., pets with new Southern Adams Reporting," half -hour episodes 2:15 to 2:30 p.m. Mon. through Fri. Cleveland. California Humane Society "Pet Re- are offered every Tuesday, 7:30 -8 p.m. Today (Oct. 11), WFIL-TV will intro- ele.tion studio will be equipped view" show heard five days a week on (EST) and features "Mark Adams," fic- duce series of four weekly studio school- wit charts to depict the progress KFOX Long Beach. Originating from tional radio commentator, who will house telecasts. Although these will the Society's Animal Shelter, program present various human interest stories be televised from 5:15 to 5:30 p.m. of he election and Commentators offers lost and found information on which graphically illustrate benefits of Mon. through Thurs., after school Ale Dreier of Chicago, Robert Mc- pets, tells about their availability for our free enterprise system. Wolf e- hours, they are being readied now for & Conkey Inc., Detroit become In- Co ick of adoption, and gives information. in Jickling-Dow day when they, too, will Washington and Ed general, to animal lovers. advertising agency, is producing series. school listening features. Wa lace of Cleveland will bulletin Aid to Veterans Juvenile Giveaway the proceedings . in COMPETITION, audience participation ickups from St. Louis, Detroit, TO ASSIST disabled veterans find- and prizes -formula of many adult ra- Radio, Motion Pictures ing employment, KTSL Hollywood has dio shows -has been scaled down to Mil aukee and other cities in the started new weekly ten -minute tele- juvenile size for WELI New Haven, Specialties of Law Firm Mi west network will be arranged cast "Help the Disabled Veterans" as Conn., children's variety show, "Play- public service feature. Each week local time Club," heard Saturdays 9:30.10:00 JOHN F. CLAGETT and Harold as cut-ins for the telecast. Part Veterans' Administration Official G. a.m. Here gong mistakes in W. Bryant will interview several dis- youngsters L. Schilz have formed a law firm of I BC's Washington news nursery rhymes, repeat tongue -twisters staff abled veterans in hope that television handicap, and in Washington, under the name of wil be moved with a bubble gum to Cleveland to help home -viewers may be able to offer guess mystery prize from clues in a Clagett & Schilz. sup rvise the operations. them employment. If successful, pro- poem. "Birthday kids" get special men- gram will be made regular feature on The firm plans to specialize in ans were announced by John K. tion and extra prizes. station. New Name, New Format radio, motion pictuve and anti- We t, vice president in charge of Little Rose Bowl "Hunting and Fishing Radio League," trust law. Both men have been pub is relations for RCA Victor, FIRST network broadcast of the "Little well -known KDKA Pittsburgh, Pa., active as lawyers in these fields, an. William F. Brooks, NBC vice Rose Bowl" football contest, deciding show got a new name and new format national junior college football cham- on Sat., Oct. 2. Program will now be previous to the formation of their pre.ident in charge of news and in- pionship, will be heard Dec. 11 from known as "American Outdoor Sports- partnership. The new firm has of- ter ational relations. Rose Bowl, Pasadena, on stations of man's Show" and become special serv- Columbia Pacific Network. Chet Hunt- ice to lovers of wildlife. Recorded cry fices at 1424 K St., N. W. ley, director of public affairs for CPN, of American eagle will introduce pro- CLA NCE WORDEN, WCBS New York is in charge of arrangements for broad- gram each week. Show is heard Sat- BOOKLET entitled "Make Your Movies dir- tor of special features and public cast. urdays, 6:15 p.m. sery ce, has been appointed by U. S. Talk," describing how to prepare film Arm; to membership on the Manhattan Unusual Wedding Community Problems before sending It to recording studio Mill ary Manpower Committee. Mr. ONE of most unusual marriages ever TRUE life stories of community prob- to have it converted from silent to Wor in North Carolina oc- KOA Col., sound film, can be obtained without en will advise Army and Air Force to take place lems is theme of Denver, charge from C. Lawrence Walsh & in es of a broadcast by . radio for recruiting cam - curred during program new dramatic series, "Stop and Co., 801 Brighton Rd., Pittsburgh. Book- paig WJNC Jacksonville, N. C. Marriage of Consider." Each week KOA will present true story of some phase of Commun- let number is 1422. ity Chest activity, or some other community problem, bringing to air voice TOWER CONSTRUCTION of community's conscience. 444 .,+..r.:.1 d eeer Election Coverage NBC AFFILIATE NEW YORK's only independent tele. CUSTOMERS vision station, WPIX, will join FROM hands with its parent- owner, "New COAST -TO -COAST York News," in presenting telecast of Nov. 2 election. From 7:40 p.m. until outcome is known, telecast will cover Republican and Democratic headquar- You just can't beat experience in tower construc- ters, interviews on crowded Times tion and maintenance- especially when it's such Square as well as nation-Wide returns. successful experience as we've enjoyed over the Boating News past ten years. Operating numerous skilled crews PROGRAM made to order for pleasure throughout the country, places our superior serv- boating enthusiasts is being aired by ices at your command for any scheduled or emer- KSFO San Francisco. Featuring weekly gency jobs. calendar of events for pleasure boat- A phone call, wire, or letter brings you our Con- ing fans; reports on activities of Bay sultation Service without any obligation. Area yacht and pleasure boat clubs; information for fishermen; weather round -up for forthcoming weekend: and interviews with well -known figures ORLANDO in San Francisco Bay Area boating, program is emceed by "Old Salt" Sandy FLORIDA Spillman, and is heard Thursdays, TOWER CONSTRUCTION COMPANY 8:15 -8:30 p.m. 1000 WATTS-740 K.C. 402 COMMERCE BLDG. SIOUX CITY 9, IOWA PHONE 5.6761 Magic Detective FULL TIME -CLEAR CHANNEL NEW program which started Oct. 2fi'.wtaer y..«,d5y.+a.. 7XA+t....ua.d(o/ Sun., Na +. Rep., WEED & 10 on WOR New York will feature CO., New York Page 70 Octobrr 1I. l91S BROADCASTING Telecasting Texas Independent Assn. Announces Officer List PERMANENT officers of the `V ew`ep for Texas Independent Broadcasters' Assn. were elected at a meeting in Dallas late last month. President our?Iai1r Shows is Culp Kruger, KULP El Campo. 1 Other officers are Bill Laurie, KEBE Jacksonville, vice presi- from RCA Victor's dent; H. V. Shepard, KDNT Den- ton, treasurer, and Ernest Jones. latest releases KAND Corsicana, secretary. Executive committee members. and terms of office, are: Ross Pres- cott, KHBR Hillsboro, five years; DELEGATES to District 10 meeting of Assn. of Women Broadcasters, held at Kansas Ben Nedow, KECK Odessa, four City, were entertained by Mrs. James A. Reed, garment manufacturer. L to r: Sandro VAUGHN years; Dave Morris, KNUZ Hous- Lee, WHB, Kansas City, AWB state chairman; Pat Griffith, NAB women's director; Reed, of Co.; Ann Hayes, KCMO Kansas City, Dis- MONROE ton, two years, and Horace W. Mrs. president Donnelly Garment Haygood Jr., KOCA Kilgore, one trict 10 chairman. year. Radio, TV Covered THE THREE Radio Service Men Told at Ft. Worth Meet SUNS They Should Adopt Code AFA DISTRICT 10 Canadian Capers MORE than 1000 radio service RADIO and television people and problems took top billing at the men meeting in New York have Advertising Federation of America's 10th (Southwest) district con- DJ-57I been advised by. a Better Business vention in Fort Worth Sept. 27 -28. Bureau executive that unless their Rex Preis, assistant manager of KTSA San Antonio, was elected business practices improve, govern- new governor of the district. DUKE ment licensing "will be inevitable." Guy Yeldell, commercial man- advertisers, in the Southwest area The service men, assembled for ager of KSD -TV St. Louis, and particularly, "are not giving the ELLINGTON a three -day Town Meeting of ra- Harold Hough, director of WBAP consideration to television that they My Honey's Lovin' Arms dio technicians in New York's and WBAP -TV Fort Worth, spoke should." He predicted better and Astor Hotel, were urged by on video aspects. more costly programs. AL George H. Dennison, manager of Television combines all the ad- An AFA award for publicizing GOODMAN the Pittsburgh Better Business vantages of other advertising social and economic benefits the Stout -Hearted Bureau, to adopt codes of fair media, Mr. Yeldell said. "It has of advertising was presented to Men practices and abide by thém. the flexibility of newspaper ad- KPRC Houston. Jack McGrew, Mr. Dennison appeared at the vertising, the unique display possi- commercial manager, accepted it DJ-572 closing session of the Sept. 27 -29 bilities of magazines and billboards, on behalf of the station. meeting [BROADCASTING, Sept. 27]. plus house-to -house demonstration," George S. McMillan of New he pointed out. "Television sta- York, AFA board chairman and SPADE tions able WOV to Feature Shows are also to maintain vice -president of Bristol -Myers Co., a closer relationship with their COOLEY Imported From Italy said lobbying in Washington, when Fickle Woman audience than any other medium." properly conducted, had the effect GENUINE, honest -to- Hooper im- He gave some experiences of op- legislators informed on ROSALIE ported of keeping Italian programs will be erations at KSD -TV. public matters. featured by WOV New York, fol- Each time a television set is ALLEN lowing that station's organization installed in a home, the St. Louis He said he thought advertising I'd Rather Be of a program unit in Rome, Italy, station, which has been on the air was better understood in govern- A Cowgirl it was announced last week by since February 1947, obtains the mental circles than ever before. Arnold Hartley, WOV program name and address of the purchaser. Clyde Rembert, general manager, director. "We send them a weekly program KRLD Dallas, also spoke on radio The new development follows a schedule so that the viewer will advertising. recently completed survey, showing know what is going on and we Other district officers elected were JOHNNY the durable quality of the New will know his likes and dislikes." E. Julian Herndon, vice -president TYLER York Italian market for years to He said that "the number of of the Arkansas Democrat, Little come. First script serial will be sets is no yardstick of the effective- Rock, first lieutnant governor, and Little Rock A -r -k offered to advertisers within a ness of television, especially during W. H. Tipton of Franke-Wilkinson- week. Shows will be available on the first few months of operation." Schiwetz-Tips Agency, Houston, SIX FAT syndicated basis in other markets. Mr. Hough took the view that and president of the Houston Ad- vertising Club, second lieutenant DUTCHMEN governor. Woodchopper's Song Next year's meeting will be at 21ST Oklahoma City. YEAR DJ-574

REGIONAL WGVM Greenville, Miss., JEAN

PROMOTION Plans November Start SABLON Tell Me, Marianne CONSTRUCTION is under way at and CAMPAIGNS WGVM Greenville, Miss., and the LiRett station is scheduled to start operation by mid -November, according DJ-576 Howard J. to an announcement by David M. Segal, owner of the station. The McCollister daytime, 1 -kw outlet will be on 1260 kc and affiliated with the RCA VICTOR 10660 Bellagio Cotton Belt Network. Los Angeles BR 04705 Mr. Segal also owns KTFS Texarkana, Tex. Welton Jetton has been moved from KTFS to Shows with a Hollywood * Member NAB Heritage WGVM as chief engineer. No other personnel has been announced. RECORDSF

BROADCASTING Telecasting October 11, 1948 Page 71 October 1 Decisions , . KIXL -FM Dallas, Tex. Same. DOCKET CASE ACTIONS WJAX-FM Jacksonville, Fla.-Same. AM -1140 kc WOAK Chicago -Same. nounced proposed decision looking TV- 180 -186 mc to and dental of application of Sioux Indianapolis Bcstg. Inc. Indianapolis, Fa Broadcast Assn. Inc., Sioux -CP new commercial television station Fa s, S. D., for CP to change operating OFTHE FCC on Channel 8 180 -186 mc and ERP vis. 1140 5 ficiions 27.8 kw aur. 13.9 kw. AMENDED to fac titles of K8OO from kc kw ted time to uni. with 10 kw DA -N decrease ERP to vis. 26.2 kw and aur. on same frequency. OCTOBER 1 to OCTOBER 7 13.1 kw. Modification of CP AM -1230 kc CP- construction permit ant.- antenna cond. -conditional Angeles nnounced adoption of decision DA- directional antenna D -day LS -local sunset KNBH Los -Mod. CP new gr ting application of Oral J. Wilkin- MVP-effective radiated power N -night mod. -modification commercial TV station for extension of so for new station in Murray, 'Utah, 8Th -Studio- transmitter link aur -aural trans.-transmitter completion date. 12 kc 250 w uni.; cond. synch. amp. -tvnchr amplifier via- visual nnl.- unlimited hours KFI -TV Los Angeles-Mod. CP new SSA grant Petition Denied -special service authorization CG- conditional commercial TV station to change vis. opted order denying petition of ERP Irom 29.6 kw to 31.4 kw. 8k Way Bcstg. Corp., Columbus, Ohio, ing and parties are MOTIONS KDYL -TV Salt Lake City -Mod. CP afforded opportun- ACTIONS ON new commercial television station to de- req eating Commission to change date ity to address themselves not only to (By Commissioner Walker) of oral argument now scheduled for proposed decision and exceptions filed crease ERP from vis. 14.5 to 4.13 kw KGBS Harlingen, Tex. -Granted peti- and aur. 7.0 to 2.3 kw. Oc . 15 in proceeding involving its but to issues raised in petition for tion for leave to emend application application and that of Northwestern severance and grant. to add up -to -date balance sheet and W3XOT WINX Bcstg. Co., Washing- o Corp., Lima, Ohio, Nov. 1 D. O Bcstg. to Scheduled oral argument for Oct. 26 modify DA pattern. ton, C. -Mod. CP new developmental or time no earlier than 10 days fol- station for extension of completion io ng Oct. 21, date upon which reply commencing at 11 a.m. in re proposed KGGF Coffeyville, Kan. -Granted pet- date. decision involving applications of The ition for leave to amend application pie dings, according to petitioner, are Hampden Hampshire Corp. (WHYN), TENDERED FOR FILING du in this proceeding, for purpose of to substitute Midwest Bcstg. Co. Inc. Modification of CP pr 'iding petitioner with certain pur- Holyoke, Mass., and Pynchon Bcstg. as applicant in lieu Hugh J. Powell. Corp., Springfield, Mass. Also in re Hub City Bcstg. Co. Jackson, Tenn. KSFO San Francisco -Mod. CP to po ed legal rights urged by it to be proposed decision involving applications - specify new trans. site, change type co =intent with Sec. 1.854 of Commis - Granted petition for leave to dismiss of Keystone Bcstg. Corp., Harrisburg, application. trans. and install DA -DN using 50 kw alo 's rules and precedent. York Bcstg. Co., York, and Reading on 740 kc. BY BANC Bcstg. Co., Reading, Pa. Meredith Champlain Television Corp. of COMMISSION EN Albany, N. Y.-Granted petition for Assignment License Petition Granted leave to amend TV application to KCRA KCRA -FM Sacramento, Calif. atertown Radio Inc. and Rock October 4 Decisions . -Consent to assignment of license specify Channel 11 in lieu Channel 9. KCRA and CP KCRA-FM to KCRA Inc. Ely r Valley Bcstg. Co., Watertown, Wis. DOCKET CASE ACTIONS opted memorandum opinion and KVAK Atchison, Kan.-Granted peti- Assignment of CP AM-910 kC tion for leave to amend application ord r granting petition of Watertown to add KTXN Austin, Tex. -Consent to as- Ra o Inc. for reconsideration of action Announced proposed decision looking supplemental contract extend- signment of CP to Radio KTXN Inc. toward of of ing expiration date of original con- of otions Commissioner on Aug. 20, grant application Phoenix APPLICATONS DISMISSED gra ting petition of Rock River Valley Bcstg Inc., Phoenix, Ariz., to change tract of sale. Bas g. Co. for leave to amend applies- facilities of KPHO from 1230 kc 250 w Seaside Bcstg. Co. Atlantic City, and TV-186 -192 mc tlo from 920 kc 500 w D to 1580 kc uni. to 910 kc 5 kw uni. and denial Pioneer Bcstrs. Inc. Pleasantville, N. J. Harbenito Bcstg. Co., Harlingen, Tex. 250 w D; reversed said action of Motions of application of Desert Bcstg. Co. Inc. -Granted petition for continuance of -CP new commercial television station Co. missioner and restored to hearing for new station in Phoenix, 910 kc 5 kw further hearing scheduled Oct. 11 at on Channel 9 (186 -192 mc) ERP vis. doc et said application of Rock River uni. and denial of application of Gene Atlantic City to Nov. 8 at that city. 24.5 kw and aur. 12.4 kw. Val ey Bcstg. Co. Inc. Burke Brophy to change facilities of Jackson Bcstg. Co. Jackson, Tenn. AM -1260 kc KR'UX from 1340 kc 250 w uni. to 910 Granted petition for extension of time- KVOX Moorhead, Minn. -CP change Argument Set kc 5 kw uni. and move main studios of A opted order scheduling oral argu- to Oct. 24 to file reply to exceptions frequency from 1340 to 1260 kc, increase station from Glendale to Phoenix. power from 250 w to 1 kw -D 500 w -N, me ' t before Commission en banc on and to file statement of intervention Oct 26 on exceptions filed in proceed- AM -1400 kc to appear in oral argument in proceed- install DA -N. DISMISSED Sept. 30. ing involving its application and ing involving applications of Louisiana Announced proposed decision looking that October 5 Decisions . . Bea g. Co., New Orleans, et al. Further toward grant of application of Bay of George Arthur Smith. ord red that petition for severance County Bcstg. Co, for new station at BY COMMISSION EN BANC an grant filed by The Galveston Bcstg. Panama City, Fla., 1400 kc 250 w uni. October 4 Applications . . , STA Denied Co. (KOBC), Galveston, Tex., be ached- and denial of application of The St. ACCEPTED FOR FILLNG WTVJ Miami, Fla. -Denied request for oral argument on Oct. 26 to- Andrew Bay Bcstg. Co. for same fa- for STA to operate TV station pending get er with exceptions in this proceed- cilities. AM -1450 kc conclusion of revocation proceedings KBYR Anchorage, Alaska -CP change and ordered that hearing In matter be frequency from 1240 kc to 1450 kc. scheduled Oct. 25 at Miami to be heard AM -1400 kc before Comr. Walker. WBMD Baltimore -CP change fre- Assignment of License quency from 750 kc to 1400 kc, decrease KRJM Santa Maria, Calif.-Granted power from 1 kw to 250 w, change voluntary assignment of license of FM hours operation from D to uni. Con- station KRJM from partnership of When you think of tingent on WCBM vacating 1400 kc. Robert K. and Stanworth C. Hancock Assignment of License to John H. Poole for $14,500. KIST Santa Barbara, Calif.-Volun- Acquisition of Control tary assignment of license from Harry WAML New Laurel, Miss. -Granted C. Butcher to Radio KIST Inc. consent to acquisition of control of KFVS Cape Girardeau, Mo.- Volun- licensee by D. A. Matison Jr. and REPLACEMENTS tary assignment of license from Oscar Harold M. Matison, presently minority C. Hirsch Battery and Radio Co. to stockholders, from D. A. Mattson Sr., Hirsch Bcstg. Co. representing 80 sh. (41.24%). WBVP Beaver Falls, Pa.- Voluntary License Extension assignment of license from Frank R. WJJW Wyandotte, Mich. -Granted Smith Jr. to WBVP Inc. temp. extension of license of FM sta- WKBC North Wilkesboro, N. C.-VoI- tion to Dec. 1 untary asignment of license from John License Renewal T. Cashion and Doris B. Brown d/b as WFAS -FM White Plains, N. Y.- Wilkes Bcstg. Co. to Wilkes Bcstg. Co. Granted renewal of license for period Modification of CP ending Sept. 1, 1949. KYOR San Diego, Calif. -Mod. CP In- Following stations were granted re- crease power, change hours etc. for ex- newal of licenses for period ending tension of completion date. Aug. 1. 1951: KICO Calexico, Calif.; License Renewal KTOP Topeka, Kan.; WALD Walter - WAGF Dothan, Ala. -License renewal boro, S. C. WTOM Bloomington, Ind.; AM station. WVIM Vicksburg, Miss. WDSU New Orleans -Same. WIBW -FM Topeka, Kan.- License renewal FM station. MUTUAL'S WMGM -FM New York -Same. Assignment of CP MOST POWERFUL KFVS -FM Cape Girardeau, Mo.-Vol- VOICE IN GEORGIA untary assignment of CP from Oscar C. Hirsch to Hirsch Bcstg. Co. RF-TUBE with... Modification of License WIBM -FM Jackson, Mich.-Mod. license new FM station to change studio location from Hotel Hayes, Jackson, to 2511 Klbby Road, Summit Twp. AMPEREX Modification of CP WMGY -FM Montgomery, Ala. -Mod. ALL TYPES TRANSMITTING CP new FM station to change ERP from - 6 kw to 5.16 kw, ant. height above average terrain from 415 ft. to 407 ft. AND RECTIFYING TUBES GENERAL KCRA -FM Sacramento, Calif.-Mod. ....+ MANAGER CP new FM station to change ERP from 38 to 10.637 kw, ant. height above 1 UAL BROADCASTING SYS. average terrain from 360 ft. to 380.5 ft. AMPEREX ELECTRONIC CORP. WBT -FM Charlotte, N. C.-Mod. CP 25 WASHINGTON STREET, BROOKLYN I, N. Y. new FM station of extension of com- amaEaEx pletion date. In Canada and Newfoundland Rogers Jajulic Limited WEED -FM Rocky Mount, N. II -19 grentdife Road, teaside, Toronto, Onleria, Canada C.-Same. WIZZ Wilkes -Barre Pa. -Same. PagE 72 October //, 1948 BROADCA STING Telecasting AM -1300 kc WREL Lexington, Va.- Granted mod. License Renewal Missouri Valley Bcstg. Co. Marshall, CP to change studio location. WJTN-FM Jamestown, N. Y.-License Mo.-Granted CP new station 1300 kc KVAR Havre, Mont. -Granted mod. renewal FM station. 500 w D; engineering cond. Estimated The Chimes Rang license to change studio location. __ WATG Ashland, Ohio -Same. cost: $14,800. Mt. Pleasant, Hearing Designated THE CHIMES RANG -and KIMP Tex. - Granted License for CP mod. license to change. type of trans., WMCP Baltimore-License to cover Watertown Radio Inc., Watertown, continued ringing for three for approval ant. and to change trans. new FM Wis.- Designated for hearing (Comr. and studio locations. CP station. minutes as NBC's Morton WDNC -FM Durham, N. C.-Same. Sterling voting to grant without hear- Downey was about to start WJPA Washington, Pa.- Granted mod. ing), application for new station 1580 CP changes in AM and FM ants. Assignment of CP kc 250 w D in consolidated proceeding his Saturday night program WSFL Springfield, Mass.-Assignment Following were granted extension of with application of West Allis Bcstg. recently. The machine - op- of CP from Gerson Askinas, Earle Co. completion dates as shown: KYLE G. Hewinson and Christos M. Manitsas, Alamogordo, N. M., to 12 -1 -48; WBKA All Nations Bcstg. Co., Boston erated bells, used between partners d/b as Springfield Bcstg Co., -Des- Brockton, Mass., to 10.11 -48; WKVM to Springfield Bcstg. Co. ignated for hearing application for new programs, got stuck and just Arecibo, P. R., to 12-15-48; WEAU Eau station 1390 kc 5 kw D. kept on ringing, technicians Claire, Wis., to 11.15.48; KFKA Greeley, Modification of CP Modification of CP explained. Col., to 10- 28 -48; WLVA Lynchburg, WGCM -FM Gulfport, Miss.-Mod. CP KMPC Los Angeles -Granted mod. CP Va., to 1 -1 -49; KOB -TV Albuquerque, new FM station for extension of com- for extension of completion date to N. M., to 1 -1 -49; WMGY -FM Mont- pletion date. April 1, 1949. gomery, Ala., to 1.4 -49; KSDO San WGYN New York-Same. Diego, Calif., to 1.13.49; WNAB -FM WKMH Dearborn, Mich. -Granted KOAM Pittsburg, Kan. -Granted li WAMS -FM Wilmington, Del. -Same. install old main trans. as aux Bridgeport, Conn.. to 3-28-49; WELL - mod. CP to make changes in DA. cense FM Battle Creek, Mich., to 10-18-48; KVKO Harlingen, Tex.-Same. with 1 kw DA -N. CP Reinstated WWOD -FM Lynchburg, Va., to 1.1- WOSH -FM Oshkosh, Wis. -Same. Radio Sales Corp., Area Seattle, Wash 49; WRZE York, Pa., to 1- 15.49; WOC- WKAQ San Juan, P. R.- Granted CP new exp. TV relay. WSOU South Orcnge, N. J. -Mod. CP authority to reinstate CP which auth- -Granted FM Davenport, Iowa, to 1.12 -49; WMAN- new FM FM Mansfield, to 12-28-48; WMIT noncommercial educational orized WKAQ to install DA -DN on Minnesota Bcstg. Corp., Minneapolis Ohio, station to change ERP from I to 2 presently assigned 620 kc 5 kw. -Same. Clingman's Peak, N. C., to 4- 14 -49; kw. Balaban & Katz Corp., Area Chicago WIMA -FM Lima, Ohio, to 3- 22 -49. Petition Granted WITA San Juan, P. R.- Granted li- KWOW Omaha -Mod. CP new FM -Same. station to change ERP from 42 to 52.5 Harrisonburg Bcstg. Co., Harrison- Inc., Area cense new standard station 1400 kc burg, Va.- Granted petition insofar as Bamberger Bcstg. Service 250 w unl. kw, decrease ant. height above average it requests leave to amend application New York -Same. terrain, trans. site and studio lo- to specify 1230 Ito in lieu 1340 kc. Carter Publications Inc., Ft. Worth, October 5 Applications . . cation and make changes in ant. Amendment was accepted and Commis- Tex. -Same. ACCEPTED FOR FILING system. sion on own motion removed said ap- Central Bcstg. Co., Area Davenport, WIRE -FM Indianapolis -Mod. CP new plication from hearing Further License for CP docket. Iowa -Same. WJJJ Montgomery, Ala.- License to FM station to change ERP from 38 ordered dismissal of petition insofar U. of Michigan, Ann to 34 kw; ant. height above average as it requests application as amended Regents of cover CP new standard station. terrain, trans. site and make changes be designated for hearing with that of Arbor, Mich.- Granted CP new STL. KDSX Denison, Tex. -Same. in Inc. ant. system County Bcstg. Service, Mt. Jackson, The Voice of the Orange Empire KASI Ames, Iowa -Same. Va. Ltd., Area Santa Ana, Calif.- Granted CP to Reinstate Hearing Designated CP new remote pickup KJII. WXKW Albany, N. Y. -Same. WPTZ Philadelphia-CP for reinstate- WJXN Jackson, Miss. Designated for Westex Bcstg. Co., Area San Angelo, KCHE El Reno, Okla. -Same. ment of CP new commercial television hearing application for assignment of Tex. -Same. WKOY Bluefield, W. Va.- License to station Channel 3 (60 -88 mc), ERP vie. 10.37 kw, aur. 10.7 kw. license of WJXN from Ewing Bcstg. WNBK Cleveland- Granted mod. CP cover CP new standard station and Co. to Andalusia Bcstg. Co. for extension of completion date to specify studio location. AMENDED to TENDERED FOR FILING KYOR San Diego, Calif. -Designated 1.15.49. change name of applicant to J. Lindsey Alley, E. Bernard and Odes E. Relinquishment of Control for hearing application for assignment WEMP -FM Milwaukee-Same to 4- Jarrett KWEM West Memphis, Ark.-Relin- of CP and license for KYOR from Silver Robinson, partnership d/b as Radio 20.49. Bluefield Co. quishment Of control of licensee cor- Gate Bcstg. Co. to San Diego Bcstg. Co. WFIL Philadelphia- Granted license poration from Beloit Taylor to John BY THE SECRETARY main trans. at present lo- WMIE Miami, Fla.- License to cover F. Wells and Phillip G. Beck. install old CP new standard station and change WNAX Yankton, S. D.- Granted li- cation of main trans. as aux. with studio location. Assignment of License cense install new trans. and license to 1 kw DA -DN. WELM Elmira, N. Y.- Consent to as- use old main trans. as aux. with 5 WORD Spartanburg, S. C.-Granted Modification of CP signment of license to Corning Leader kw DA -N. new vertical ant., to KTSA San Antonio, Tex. -Mod. CP license install increase power, etc., for extension of Inc. WHOM Jersey City, N. J.- Granted li- mount FM ant. on AM tower and completion date. (Continued on page 85) cense increase power, install new trans. change trans. location. and DA -DN and change trans. location. WANS Anderson, S. C.-Granted mod. KFH Wichita, Kan. -Granted license CP change type trans and for ap- Install FM ant. on AM tower and to proval of ant., change in ground system, make changes in ant. trans. and studio locations. WGPC Albany, Ga.- Granted request WVPO Stroudsburg, Pa.- Granted re- for cancellation of CP install new quest for cancellation of CP new trans. and vertical ant. and change standard station 1350 kc 1 kw D. trans. location. Following were granted extension YOUR OWN TAILORED WBGE Atlanta, Ga.- Granted CP in- of completion dates as shown: WBAL- stall new vertical ant. and mount FM TV Baltimore, to 1-21 -49; WJAR -TV and TV ants. on of top AM tower. Providence, R. I to 2- 15 -49; WSAR- FM Fall River, Mass., to 1-18-49; KBOR Brownsville, Tex. - Granted WBAB -FM Atlantic City, N. J., to 3- mod. CP to change type trans. 15-49; KFUO -FM Clayton, Mo., to 3.24.49. KAYL Storm Lake, Iowa -Granted mod. CP to change type trans. and for WKJG -FM Fort Wayne, Ind. -Granted approval of and trans. location. mod. license to change ERP from 24 ant. kw to 30 kw. KLKC Parsons, Kan. -Granted mod. CP to change type trans., for approval WMNE Portland, Me.- Granted re- of ant. and trans. location, and to quest to cancel license for FM station. specify studio location. KLTI -FM Longview, Tex. - Granted Following were granted extension of mod. CP to. change studio location. completion dates as shown: WHIS KVEN Ventura, Calif.-Granted li- Bluefield, W. Va., to 12 -1-48; KMBC cense for new standard station 1450 Kansas City, for 8 mo.; WSFL Spring- kc 250 w unl. field, Mass., to 4 -1 -49; WMLL Evansville, KMON Great Falls, Mont. -Same 580 AT NO COST TO YOU Ind., to 1.20.49; WISE -FM Asheville, kc 5 kw DA -N uni. N. C., to 1.1 -49; WDGY Minneapolis, 10.15- WREX Duluth, Minn.-Same 1080 kc to 9.1.49; KRAI Craig, Col., to 5 kw -N 10 kw -LS DA unl. Take advantage of the know -how gained by 48; WEOL Elyria, Ohio, to 12 -1 -48; WHKC Columbus, Ohio, to 12- 28.48; WBUX Doylestown, Pa. -Same 1570 our personnel in almost 10 years of preparing WSAR Fall River, Mass., to 10- 15 -48. kc 250 w D. The Daily Report Co., Area Ontario, KWRL Riverton, Wyo. -Same 1450 and publishing radio picture album's utilized profitably kc 250 w uni. Calif.-Granted license new remote by nearly 200 stations coast to pickup KHAW. WDUK Durham, N. C.- Granted li- ... coast! WIBM -FM Jackson, Mich.-Granted license change hours, increase power, New plan distributes albums throughout your cense new FM station. etc. WWXL Peoria, I11.- Granted license broadcast area ... at no cost to you ... at no change frequency, increase power, etc. WJBO Baton Rouge, La.- Granted li- cost to your listeners. Will produce new cense move trans. location and install accounts . increase station revenue. FM ant. on top of center element TELEVISION of DA system. KFNF Shenandoah, Iowa -Granted li- I planned for economy and cense install new trans. I WKAR East Lansing, Mich. -Granted efficiency from application CP install new trans., make changes in vertical ant. and mount FM ant. through programming. on AM tower and change in trans. for exclusive location. Write or wire WABB -FM Mobile , Ala. - Granted representation in mod. CP to change corporate name to your city write or Frederick Herendeen The Mobile Press Register Inc. ... Columbus Bcstg. Co., Columbus, Ga. phone 4 -3262 Productions, Inc. -Granted mod. CP to change trans. location new STL WLAA. 37 W. Van Buren St., Chicago, III. WTMJ -TV Milwaukee- Granted mod. CP to change aur. ERP from 17.0 kw to 10.2 kw. BROADCASTING Telecasting October 11, 1948 Page 73 Tr nscription Standards USDA Publishes Own TV To Be Submitted to NAB Double -Barreled Set Production Figures commer- TV first FI AL recommendations f or re- A ONE -MINUTE SET production for the cial on television not only eight months of 1948 increased al- cor ing techniques will be sub - sells the product, but also most 500% over a similar period mit ed to the executive group of last year, according to figures re- the AB Recording and Reproduc- the talent. When May John- leased Oct. 1 by the U. S. Dept. ing Committee a son, booking agency for the Standards at of Agriculture. The Department's mee ing to be held Oct. 15 in New Mount Royal Hotel, Mon- heard Todd Maners total for the January - August Yor . These standards will then treal, soloing a Chevrolet video period this year was 439,531, com- go the NAB Engineering Ex- pared with 75,272 for that 1947 ecu ve. Committee for review, and musical commercial entitled A. period. on o the NAB board. "See the U. S. in Your Chevrolet" on WABD New The figures, contained in the P oject groups are completing DuMont video sta- JAMES G. RIDDELL III, manager, WXYZ- regular RFD Letter to radio farm wor records York, on standards for and tion, she booked him for an TV Detroit, which opened Ott. 9, confers directors, were compiled from a tra scriptions along with magnetic Mount with Honk Nosakowski, captain of bowl- formula based on a "composite of of engagement at the tap and other phases recording. Roÿal to be followed by ing team sponsored by station in "De- conversations" and contacts with Diff rentes in between terminology another booking in Toronto. troit Times" All -Star Classic four or five branches of the radio NA : and the American Standards Leo Langlois, Campbell - industry, according to Kenneth Ass , are to be resolved. Project M. Gapen, assistant director of gro ps have adopted standards Ewald agency producer on Statement of The Ownership, Man- local Chevrolet dealers tele- information for radio and video, for agnetic tape [BROADCASTING, a gement, Circulation, etc., Re- vision programs, played mid- quired by the Acts of Con- USDA. The table was part of Aug 30] and have voted to con- USDA's television research proj- for lateral dle -man in bringing Todd gress of August 24, 1912, tinu characteristics and March 3, 1933 ect, (Research and Marketing and vertical transcriptions as well and the Mount Royal together. of BROADCASTING-TELECASTING. published Act) and is designed to answer as . revise the signal -to -noise weekly. at Washington, D. C., for October queries on TV receiver production rati on disc recording. 11, 1948. which come to the Department, District of Columbia-ss. Mr. Gapen said. Before me, a notary public in and for the District aforesaid, personally appeared Including an additional 196,000 Maury Long, who having been duly sworn sets for the last four months of SERVICE DIRECTORY according to law, deposes and says that he is the business manager of BROADCAST- 1947 and taking into account those ING- TELECASTING and that the following is, to the best of his knowledge and belief, manufactured before that year, r a true statement of the ownership. manage- USDA arrives at a figure of near- ment, circulation, etc. of the aforesaid ly 650,000 sets by 1948. FREQUENCY MEASURING Custom -Built Equipment publication for the date shown in the September above caption, required by the Act of Figures issued by Radio Mfrs. SERVICE August 24, 1912, as amended by the Act U. S. RECORDING CO. Assn. for a similar period this Enact Measurements - at any rime of March 8, 1983, embodied in section 537, Postal Laws and Regulations: year showed TV production num- 1121 Vermont Ave., Wash. S, D. C. 1. That the names and addresses of the bering 399,953 receivers [BROAD- RCA COMMUNICATIONS, INC. District 1640 publisher, editor, managing editor, and CASTING, Sept. 27]. RMA members 84 Bread Sent, by VA 4, LT. business manager are: J Publisher and Editor-Sop TAISnoPE, comprise about 90% of the entire Washington, D. C. industry. Massaging Editor-ART KING, Washing- REPRODUCER REPAIRING ton, D. C. USDA figures for January -Au- TO WER SALES & ERECTING CD. Business Manager -MAURY LONG, Wash- Radio Towers SERVICE ington, D. C. gust 1948: Erection, S. 2. That the owner is: owned a 33,001 lighting, painting ALL MAKES -SPECIALISTS 9A 6 9B (If by January Ground Systems corporation, its name and address must be February 39,477 NOW-48 HOUR SERVICE stated and also immediately thereunder the March 57,350 6100 N. E. Columbia Blvd. names and addresses of stockholders own- April 50,972 Portland 11, Oregon BROADCAST SERVICE CO. ing or holding 1 per cent or more of total May 55, 194 334 ARCADE BLDG. ST. LOUIS 1, MO. amount of stock. not owned by a cor- C. M. Fisher, Agent Phone TR 7303 If June 70,788 poration, the names and addresses of the July 61,697 individual owners must be given. If owned August 71,052 by a firm, company, or other unincor- porated concern, its name and address, as Total 939,531 RADIO TOWERS well as those of each individual member, Ground Systems & FM Antennas must be given.) GEORGE P. ADAIR Erected, Painted & Serviced Broadcasting Publications, Inc., Wash- ington, D. C.; Sol Taishoff, Washington, 4 -H Radio Plans radio Engineering Consultant ADVANCE RADIO TOWER D. C.; Betty Tash Taishoff, Washing- ton, D. C. RADIO coverage of the annual 1833 CONSTRUCTION CO. save 5851 M STREET, N. W. 3. That the known bondholders, mort- 4 -H Congress, to be held in Chi- stive 1230 WASHINGTON 6, D. C. 4614 S. Compton Ave. Adams 3 -4197 gagees, and other security holders owning cago's Stevens Hotel, Nov. 28 -Dec. Los Angeles 11, Calif. or holding 1 per cent or more of total amount of bonds, mortgages or other se- 2, will not include a platter- cutting curities are: (If there are none so state.) service, the U. S. Dept. of Agri- None. culture announced in its Oct. 1 4. That the two paragraphs next above, LEE E. BAKER ARCHER S. TAYLOR giving the names of the owners, stock- RFD Letter to radio farm direc- holders, and security holders, if any, con- tors. Instead, the national commit- :ONSULTING RADIO ENGINEER Consulting Radio Engineer tain not only the list of stockholders and security holders as they appear upon the tee will provide three rooms with FRITZ BAUER, Associate BOX 1479 books of the company but also, in cases power converters for the use of 12418 Landen Bldg. -Ph. 2621 MISSOULA, MONTANA where the stockholder or security holder their PHONE 8562 appears upon the books of the company as farm directors who bring SPRINGFIELD, MISSOURI trustee or in any other fiduciary relation, own wire and tape recorders. the name of the person or corporation for whom such trustee is acting, is given; also USDA added it would make record- that the said two paragraphs contain state- ing arrangements at one or more ments embracing afant's full knowledge Chicago studios for those who do EI ctrical Tower Service Corp Reese Steel Erection Co., Inc. and belief as to the circumstances and conditions under which stockholders and se- by tape or AM -FM -TV "Engineered Erection" not cover the Congress curity holders who do not appear upon the wire. The plan is tentative, it Ras sr-Ground .yawn.- sran.nsl..ion of AM FM TV Towers & Antenna books of the company as trustees, hold ttn ., painting, erection, dismantling stock and securities in a capacity other said. 524 Rlllere.t Terrace, Emergency Repair Service than that of a bona fide owner; and this Crave Coeur. III. affiant has no reason to believe that any 419 Grand Traverse St. other person, association, or corporation Phone 3. 9846- Peori., III. Flint, Michigan has any interest direct or indirect in the said stock, bonds, or other securities than RCA INSTITUTES, INC. as so stated by him. A Service of Radio 5. That the average number of copies of each issue of this publication sold or dis- Corporation of America PRODUCED THE MOST SPECTACULAR TRANSCRIBED MUSICAL SHOW EVER tributed, through the mails or otherwise, The oldest and recognized as one or to paid subscribers, during the twelve the leading Radio Schools in America MUSICAL THEATRE months preceding the date shown above is offers its specially trained Radio and THE COMEDY 14,565. Television technicians to the Broadcast Particulars Industry. (Our graduates have 1st 52 GREAT HALF -HOUR SHOWS For MAURY LONG. Class Telephone License.) Musical comedies and operettas by Gershwin, CHARLES MICHELSON,INC. Sworn to and subscribed before me this We solicit your inquiry. Friml, Romberg, and others, featuring Mixed 29th day of September, 1948. Address: Placement Manager, 13 West 47th St. New York 19, N.Y. Glee Club, Featured Vocalists, and full Con NATHAN SINROD RCA INSTITUTES, INC. Phone: Plata 7 -0695 cell Orchestra. (Seal) Notary Public. 150 West 4th St.. New Tort 14, N. T. (My commission expires October 15, 1948.) Page 4 October 11, 1948 BROADCASTING Telecasting CONSULTING RADIO ENGINEERS i

40 years of professional JANSKY & BAILEY background McNARY & WRATHALL GEORGE DAVIS Executive Onces PAUL GODLEY CO. C. National Press Building RADIO ENGINEERS Offices and Laboratories Upper Montclair, N. J. 501 -514 Munsey Bldg.- DIstric 8436 906 Natl. Press Bldg. Resetar Hotel 1339 Wisconsin Ave., N. W. MOntclair 3 -3000 Washington 4, D. C. Washington, D. C. Adams 2414 Washington 4, D. C. Watsonville, Calif. Llttle Falls 4-1000 Labs: Great Notch, N. J.

JOHN BARRON Commercial Radio Equip. Co. A. D. RING & CO. There Is no substitute for experience Everett L. Dillard, Gen. Mgr. Consulting Radio Engineers 26 Years' Experience in Radio GLENN D. GILLETT INTERNATIONAL BLDG. DI. 1319 Engineering Specializing in Broadcast and WASHINGTON, D. C. AND ASSOCIATES Allocation Engineering MUNSEY BLDG. REPUBLIC 2347 LO. 8821 PORTER BLDG. 982 NATIONAL PRESS BLDG. NA. 3373 Warner Building, Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. WASHINGTON, D. C. Telephone NAtional 7757

RAYMOND M. WILMOTTE JOHN J. KEEL PAUL A. deMARS LOHNES & CULVER FRANK H. McINTOSH ASSOCIATE WARNER BLDG. WASHINGTON, D. C. MUNSEY BUILDING DISTRICT 8215 710 14th St., N.W.-Metropolitan 4477 13th & E Sts., N. W. 1469 CHURCH ST., N.W. DE. 1234 WASHINGTON, D. C. WASHINGTON D. C. WASHINGTON 5, D. C. NAtional 6513 4,

P. MAY ROTHROCK 8 BAIREY WORTHINGTON C. LENT RUSSELL CONSULTING ENGINEERS HERBERT L. WILSON SUITE 604, 1757 K ST., N. W. 1422 F St., N.W. Kellogg Bldg. WASHINGTON, D. C. 1025 CONNECTICUT AVE., M.W. National 0196 Washington, D. C. REpublic 3984 1200 18th St., N. W. Room 1210 WASHINGTON 6, D. C. NA. 7161 WASHINGTON 6, D. C. DISTRICT 4127

CARR HOLEY & HILLEGAS ANDREW CORPORATION DIXIE B. McKEY & ASSOC. WELDON & 1820 Jefferson Place, N. W. Washington, D. C. 1146 Briarcliff PI., N.E. CONSULTING RADIO ENGINEERS 1605 Connecticut Ave. MI. 4151 Washington 6, D. C. Atlanta, Ga. ATwood 3328 363 E. 75th St. TRiengle 4400 Dallas, Texas CHICAGO 19, ILLINOIS Republic 7236 1728 Wood St. Riverside 3611

E. C. PAGE A. EARL CULLUM, JR. CHAMBERS & GARRISON KEAR & KENNEDY CONSULTING RADIO 1519 Connecticut Avenue HIGHLAND PARK VILLAGE 1703 K SI., N.W. STERLING 7932 ENGINEERS DALLAS 5, TEXAS WASHINGTON 6, D. C. BOND BLDG. EXECUTIVE 5670 WASHINGTON, D. C. JUSTIN 8 -6108 WASHINGTON 5, D. C. Michigan 2261

E. JR. WILLIAM L. FOSS, Inc. WILLIAM BENNS, JOHN CREUTZ GILLE BROS. & Associates Formerly Colton 8 Foss, Inc. 319 BOND BLDG. REPUBLIC 2151 3738 Kanawha St., N. W. 927 15th St., N.W. REpublic 3883 1108 Lillian Way GLadstone 6178 ORdway 8071 WASHINGTON, D. C. WASHINGTON, D. C. HOLLYWOOD, CALIFORNIA Washington, D. C.

H. V. Anderson NATHAN WILLIAMS PREISMAN & BISER GUY C. HUTCHESON AM, FM, Television AND ASSOCIATES Allocation & Field Engineering Allocation, Station Design 1100 W. ABRAM ST. PHONE 1218 MANAGEMENT TRAINING ASSOCIATES Consulting Radio Engineers 20 Algoma Blvd. Ph. Blackhowk 22 3308 14th St., N. W. 134 Clarence St., Phone 7 -277 ARLINGTON, TEXAS Washington 10, D. C. *Dams 7299 Lake Charles, La. Oshkosh, Wisc.

/2. ROBERT M. SILLIMAN &fer Merl Saxon LYNNE C. SMEBY CONSULTING RADIO ENGINEERS 203 W. Hutchison Street CONSULTING RADIO ENGINEER 4125 Monroe Street Specializing in Antenna Problems 820 13th St. N. W., EX. 8073 TOLEDO 6, OHIO Telephone 888 or 211 1011 New Hampshire Ave. RE. 6646 Washington 5, D. C. Telephones- Kingswood 7631, 9541 San Marcos, Texas Washington, D. C.

BROADCASTING Telecasting October 11, 1948 Page 75 Situations Wanted Situations Wanted (Cont'd) CLASSIFIED ADVERTISEMENTS Managerial Announcers IN ADVANCE- Checks and money orders only. Situation Wanted PAYABLE Managing successful station. Desire Announcer, young, single veteran. One 10c per word -$1 minimum. Help Wanted 20c per word -$2 minimum. All change. Twelve years experience. All year experience. Well- trained by profes- other classifications 25c per word -$4 minimum. No charge for blind box phases construction and operation. sional personnel. Will travel anywhere. number. One inch ads, acceptable, $12.00 per insertion. Deadline two weeks Family man. Available thirty days. GO Box 822, BROADCASTING. preceding issue date. Send box replies to anywhere. Box 900, BROADCASTING. Announcer -writer. Excellent back- Broadcasting Magazine, 870 National Press Bldg., Washington 4, D. C. Young successful 250 manager desires ground and training. Former band BROADCASTING is not responsible for the return of application material (tran- Twelve years successful sta- leader. 24, no dependents. First Class change. Box BROADCASTING. scriptions, photographs, scripts, etc.) forwarded to box numbers. tion operations. Strong on sales. An- references. 864, nounces. Civic minded. Likes local pro- Program director- announcer, over three gramming. Box 903, BROADCASTING. years experience, college background. Want midwest station. Will accept an- Help Wanted Help Wanted (Cont'd) nouncing Job with progressive station Available 30 to 60 days. Manager In good market. Box 883, BROADCAST- Managerial Combination announcer -operator. first with exceptional proven record. ING. ticket, good voice. Must be experienced. 22 years experience all phases. Announcer, sports specialty. Play -by- Start $55 per week, plus extras $20 to Excellent references. Family man. play, commentary, reporting. Beginner $40 per month. Happy crew. Housing. Desires permanent position in mid - with professional school training. For- Opportunity for Air mall disc, photo. KPRK, Livingston, west, but would consider east or mer pro ball player. Anxious to work Station Manager Mont. northwest. Please give full details into small station operation. Have first letter. All replies will be an- platter. Box 887, BROADCASTING. AI-round experience In nagement. Wanted, immediately, combination answered. Box 911, BROADCASTING. programming, etc., wwanted for nouncer,program director for 250 watt, In northeast? Want top man? Here's n ews' daytime station already in the daytime, independent station. Starting your chance. Thoroughly experienced black in large, highly competitive mid- salary $45.00 weekly. Give full details announcer, able to build following, west market. Present owner-manager in first letter, reference, photograph Profits? If you want your small sta- ready to re -enter radio. Now employed letiving city. Give full background first an disc. WJIG, Tullahoma, Tenn. tion profitably managed by experienced, newspaper. References. Minimum $65. letter, including earning requirements. energetic man with sales, program and Disc if you mean business. Box 888, Stock purchase can be arranged If de. Announcer with first class license. Em- management experience, write Box 938, BROADCASTING. shed but this purdy optional. All re- phasis announcing. Send complete let- BROADCASTING. Salary -bonus proposi- pL.es strictly confidential. ter with snapshot to KSUE, Susanville, tion. Prefer midwest town under 100,- Veteran, young, willing to travel. Grad- Calif. 000. uate of School of Radio Technique, BOX 886, BROADCASTING Radio City, N. Y. Can do disc shows, Florida network affiliate wants good Attention station owners. Radio equip- news and announcing. Wants experi- announcer -engineer. Write. Send disc. ence. Will send disc upon request. Box WROD, Daytona Beach. ment manufacturers. 30 years experience In radio, 43 years old. Radio en- 891, BROADCAST ING. Wanted -Manager for Radio Station gineer AM -FM -TV CP giUP, Durango, Technical ln from to Canadian disc Jockey 5 yrs. exp. on Colorado. Must be completed station. Also station man- commercial wake -up show on large fully versed with rules and regula- Operator with 5 kw directional antennae ager, technical director and aggressive tions FCC. Give full particulars on experience. Must be experienced and metropolitan station, accent on kibitz. qualifications. have technical training. College town sales producer. Diversified business Written straight and comedy pro. background. I have managed and di- scripts. Age 24. Married 6 mo. Net- of 30,000. Excellent living conditions, rected personnel radio San Juan Broadcasting Company good schools and churches, moderate in manufactur- work, night club emceeing and night ing production, radio station and sales. club cl. J. show experience also will go Durango, Colorado climate both winter and summer. Sal- Top industry references. Interested in ary for 40 hours. KGVO, Missoula, anywhere in U. S. Box 892, BROAD- $60.00 station management, technical director, CASTING. Mont. sales director or combination. Or in Rocky Mountain radio manufacturing, production super- Announcer - engineer. Combination; Combination operator minimum week. Larry Salesmen area. $55 weekly to start. Must be ex- visor, sales or engineering position. available: $75 perienced and have good voice. Box Box 940, BROADCASTING. Brumes, 815 Union, The Dalles, Ore. Wan ted -A salesman. Don't need an ex- 792, BROADCASTING. Announcer, single, experienced all ecut Ive or a promotion man, but if you Opportunity wanted by employed sales phases. Specialty play -by -play sports. can sell broadcast in a competitive Combination announcer - technician, manager of 5000 watt station. Ten years must possess first class telephone -radio College graduate. Will travel anywhere. marl et on a station now 250 watts, experience. Can qualify as general man- Joe Sansone, 68 High St., Yonkers. N. Y. but soon 5 kw we need you and can license and be capable of high quality ager. A -1 references. Box 930, BROAD- give you a good deal. Contact Bob general announcing. Scale $1.80 per CASTING. Early morning emcee. Eight years ex- Stev ens, WHBQ, Memphis, Tenn. hour or more. Northwest coast city 1 perience. Looking for station in major kw. Give references, experience, age Experienced manager available now. market to settle with family and Nee ed one good idea man who can and martial status. Box 824, BROAD- Twelve years with present employer build solid listening audience. Do put them over and gain confidence of CASTING. who will furnish highest recommenda- characters, sing and draw mail. Pic- adve rtiser. Texas market of ,50,000. Give Combination man, first class ticket tions. Change in ownership reason for tures, tape and references available. all t letails and minimum salary first necessary, good announcing essential. leaving. Thoroughly understands man- Box 945, BROADCASTING. lette r. Box 915, aging and has always been a pro- BROADCASTING. Send full particulars. Box 857. BROAD- Program director- announcer -salesman. CASTING. ducer. Box 912, BROADCASTING. Manager -College man. Ten years in Go anywhere. Want to settle and grow TRANSCRIPTION LIBRARY Young men with first or second class with station. Many years experience. commercial radio. Five years assistant Box 943, BROADCASTING. SALESMAN license for control board. No experience to manager. Desire advancement. Box 'ANTED: To travel. Commission necessary. WAND, Canton, Ohio. 909, BROADCASTING. Announcer, Dee -jay- College graduate, nis. Every station can use our AM -FM network affiliate 5 - rge repertoire, augmented monthly. Progressive four years experience I and kilo desires chief engineer. Please send Qualified local station manager. Fifteen watters, presently employed by a mid - brary sells at a low monthly years experience. Family. ntal. biographical data, photograph and ref- Interview west network affiliate. Illness in family Must have car. Answer giv- Box 920, BROADCASTING. preferred. Box 884, BROADCASTING. move g us your past experience, A erences. necessitating to east coast. No floater; just a 24 year old, single ,rd worker can make real money. Production -Programming, others Manager-Successful fifteen year net- veteran, seeking employment com- BOX 947, BROADCASTING work affiliate record. Best references. Traffic, continuity girl. Some secre- Thoroughly experienced mensurate with his eaten s and experi- tarial and reception work. Send com- all depart- ence. Highest references available. Disc ments. Can be available on short no- or Box 939, BROAD- Wan ed: sportsman, farm director, sales - plete letter with snapshot to KSUE, tice. Box 849, BROADCASTING. personal interview. man traffic girl to double as book - Susanville, Calif. CASTING. keep r, for new 250 wetter on air in Young woman who can write with a Manager-Job wanted as manager of Script -announcer, traffic (young lady) Nove ber. Full details, photo, disc southern station. Knowledge of selling, 'ambitious, good voice, some experience, first letter. Write Lee punch! 1000 watt, midwest, regional Rasmussen, network station desires to round out programming, announcing and en- will travel, swell women's programmer. KA Storm Lake, Iowa. staff with experienced writer gineering. Hard worker. Now working Box 937, BROADCASTING. continuity for a thousand watt station. Box 820, who can produce strong, brisk sales - BROADCASTING. Afternoon emcee, Announcers copy, and who "mikes" well. Send housewife all morning salary ex- all night disc Jockey seeking atatioa Wan ed -Staff announcer- control board sample copy, qualifications, General manager. 10 years experience with market of 500,000 or more. Now man salary plus talent in aggressive pected and photo to Box 592, BROAD- all phases construction and operation. New England's highest Hooper Jockey. 1000 att independent; audition platter CASTING. Proven sales record. Family man. Now Contract with present station expires, mus precede interview with Program Program director, announcer, news managing 1000 watt network outlet. 3 weeks. Jockey won't renew as he Dire or, Dick Hammond. Box 914, editor- announcer and combination en- Available 30 days. East only. Box 773, doesn't like market. Only those in- BRO CASTNG. gineer- announcer. On the Job training BROADCASTING. terested in personal interview wire available. Box 918, BROADCASTING. or write. Box 934, BROADCASTING. Sales an-Need time producer In com- Salesmen petit e New England market. Announcer -Vet, versatile, some experi- Oppor- Midwest CBS station has immediate ence. Graduate of tunit . Box 901, BROADCASTING. Salesman, currently employed by 50,- Columbia College opening for young lady capable hand- of Radio. Seeking strong station to ling women's program, writing copy, 000 watt CBS effi'iate desires change in Sales an needed for progressive music - environment. In radio since 1939. Prefer learn good radio procedure and opera- taking dictation. State experience, tion. Box 932, BROADCASTING. spo station, Mutual affiliate, located BROAD- connection with Tenn. or Fla. station. in o e of salary; availability. Box 927, Will exchange the best of references. south's fastest growing cities CASTING. Announcer- Recent graduate of Radio of 21 1,000 metropolitan population. To Box 902, BROADCASTING. School News, disc jockey, pop and seri- an ex erienced and qualified radio sales - station needs girl continuity ous. Want experience. Free to travel. man will pay 15% commission and Southern Inexperienced personality -wants ex- writer. Rush photograph. Letter of experience as announcer or disc -jockey Box 931, BROADCASTING. guar tee $100.00 per week for first and references. three months. Send adequate personal perience and education Graduate radio school. Prefers small Program directors? Do you need an infor ation, present and past employ - Box 942, BROADCASTING. progressive station. Good versatile ad- announcer that is ready and able to ment and qualifications to Box 905, lib man. Creative, reliable. Veteran, serve you the way you want? One BRO s ASTING. single. Julius Waskow. 930 Emerson St., experienced with commercials, news- WANTED N. W., Washington 11, D. C. casts, ad-libbing, copywriting, program Sales an -1000 watt daytime independ- TV production ma n or woman with Salesman with seven years local and production and as a bonus can operate 1 eat vewire station with good market . creative intelligence and proven ability. network radio desires sales position the console. Don't hesitate. Write to- Want experienced well educated man. Minimum one a r TV studio experi- metropolitan station or transcription day. Box 926, BROADCASTING. Imm> late opening. Box 906, BROAD- gramence, to assist in present training pro- firm. Must be 7,500 a year or better. CAST G. , production of package programs Will travel. Presently employed, met- Thoroughly experienced announcer with and later production in our com- ropolitan station in west. Box 922, excellent air sales record. 23, unmar- Sales osition now open for experienced mercial station. Full studio and camera BROADCASTING. ried. Top personality Jockey shows. man. Opportunity to be advanced to already in use. Write, giving Authoritative newscasts. Personality cam rcial manager. Good salary and complete background details, salary ex- Want sales Job. Progressive station, emcee. Excellent reference. Seeking pro- 0o salon. Write complete details pected. Box 889, BROADCASTING. small market. Single, modest require- gressive station preferably in metro- to TN. Huntington, W. Va. ments. Box 921, BROADCASTING. politan area. Box 928, BROADCASTING. Page 76 October 11, 1948 BROADCASTING Telecasting Situations Wanted (Conta) Situations Wanted (Cont'd) For Sale For Sale (Cont'd) Mature, dependable, staff announcer- First phone -announcer, one year school, For sale -One used 185' Wincharger newscaster. Friendly selling voice, ver- eight months MBS affiliate, four months Stations guyed tower, complete with tower satile, college graduate, no floater. independent. Car, single, 21, vet. De- lights and guy wires for immediate Box 929, BROADCASTING. siring combination, engineering or Fußtime 250 watt station in Florida. shipment. For complete details write announcing. Available immediately. Radio Station WG.AA, Cedartown, Experience, reliability, ability. All three Box 919, BROADCASTING. Only station in this Florida market. in exchange for adequate salary and Terms can be arranged. Only qualified Georgia. future under experienced mangement. Production -Programming, others parties need answer. Box 813 BROAD- P. D. with excellent commercial and CASTING. For Sale -Truscon tower -435 ft. self - news experience. All replies answered. supporting, sectionalized 169 ft. from Box 916, BROADCASTING. top. Could be used as three 283 ft. Fulltime metropolitan station 20.000 supporting FM of 250,000, on guyed towers and one self- Writer -director-announcer, BA, MFA, WANTED watts in city eastern 170 ft. tower. Will support FM or TV Yale; writing, directing, announcing, seaboard. Make offer. Box 925, BROAD- Jobs for graduates of "California's CASTING. antenna with top removed. $6,875.00 acting, programming training; experi- Finest School of Broadcasting." f.o.b. storage site Lincoln, Nebraska. enced; eager for opportunity. Box 910, Radio Station SFAS. BROADCASTING. Young men and women thoroughly Daytime 1000 watter with time sales grounded Young vet. in ALL phases of radio over $200,000.00 this year, located in Lehigh tower, 187 ft. self- supporting. Staff announcer, Iii years broadcasting major market well pop- AFRS, 3 years network acting. Can by Hollywood's out- of over million $500 takes it. WSNJ, Bridgeton, N. J. operate board. Thoroughly trained standing professionals! ulation. Terms may be arranged to at acquire controlling interest. Box 894, Radio City. Will travel. Box 950, HAL STYLES SCHOOL. Raytheon 250 watt transmitter com- BROADCASTING. BROADCASTING. plete with spare set of tubes. This ÓF RADIO AND TELEVISION been in operation for Announcer. Experience in commercials, transmitter has 8800 Wilshire Blvd. two years and it has not lost any air newscasting, disc jockey and acting. Equipment time. Also composite studio console. Graduate School of Radio Technique, Appvd. for veterans Reason for selling increase in power. N. Y. GI training eligibiltity. Will Beverly Hills, California Webster Chicago wire recorder complete Save yourself some money. For details travel. Joe Adelmann, 452 Onderdonk Bradshaw 21490 except spools of wire, contact KCVR, Lodi, California. Ave., Brooklyn 27, N. Y. hour capacity NOTE: Station Managers and Program Di- including microphone, $100 -RCA wire Available immediately- National award rectors from coast to coast are satisfied recorder complete with two half -hour Collins 300C -1, 250 watt transmitter, winning disc jockey with beaucoup with personnel we furnish. cartridges and microphone $135, both Johnson antenna coupler. FCC ap- experience. Prefers all night show on almost new. $225 for the two. P.O B. proved with crystal on your frequency. progressive station. Disc available. Box Lo -Lan Crafts Co., P. O. Box 1782, $1750.00. Write Ted Heithecker, KANS, News nose with dynamic delivery snif Hartford, Conn. 953, BROADCASTING. fing for job with progressive station Wichita, Kansas. Announcer- Graduate Radio Drama Experienced gathering, writing news, Workshop. Married veteran. Will travel. special events, public service. program- For sale -Two complete 109AA repro- Wanted to Buy Got the ambition; need the experience. ming. Idea man, hard worker. out- ducer groups with two extra 9A re- Disc available. Box 952, BROADCAST- standing academic background. Box producers, excellent condition. Will ING. 904, BROADCASTING. give you dual spare reproducers at far less than the new cost without the Announcer. Morning disc jockey. Have Newsman -announcer -Fully experienced, spares. Broadcssters net $805.92. A rare FM EQUIPMENT Ideas that sell. Want station in east. completely versatile. Mature. sober, bargain at $375.00. Box 812, BROAD- Disc on request. Write Box 951, BROAD- reliable. Seven years news background CASTING. Wanted-Complete used equipment for FM station-3 kw transmitter, CASTING. -intelligent rewrite. Seeking perma- monitors, speech input, microphones nency. Prefer straight news. Box '735, Technical BROADCASTING. Two model B -K -303 brush magnetone and turntables. No antenna or tower recorders. Frequency response flat 50 needed. Combination engineer- announcer, one Production man. Midwest only. Eight to 7000 cycles. Hi- fidelity wire recorder. Box 768, BROADCASTING. year experience. age 29, homesick for years experience. Complete story fol- new. Two complete rolls of wire with Ban Francisco Bay area. Disc. photo, lows. Box 917, BROADCASTING. each machine including spare reel. IBEW, available 30 days. Box 786 $1100 for the two or $600 each. These BROADCASTING. Program director -Executive type, rich items are scarce and hard to obtain. Wanted to buy-250 watt runtime sta- educational background, wide Terms -10% with order, balance COD. or Chief engineer-Excellent references, 8 experi- Box 949, BROADCASTING. tion or CP. Controlling interest 100% ence as announcer, continuity director, stock. Offer complete information. Box years best experience AM, FM and TV. programming, Box 860, BROADCASTING. writing, general station FM 10 908, BROADCASTING. operation. Single, 36. Box 923, BROAD- New latest model transmitter kw go CASTING. complete with frequency and modula- Engineer. AM -FM. Willing to any- plus 4 500 where, but prefer south. Box 862, tion monitor bay antenna. ft New England area radio station with BROADCASTING. Experienced copywriter wants position of 31á coaxial line with fitting. Write good profit potential. Box 948, BROAD- with progressive station. California Box 913, BROADCASTING. CASTING. Engineer, 1st phone. Veteran, 22, no preferred. Best references. Box 933 broadcast experience. N.Y. Radio School BROADCASTING. graduate. Will travel. Box 863, BROAD- Miscellaneous CASTING. Female dynamo experienced MC, BONDING COPPER Engineer -announcer -Single, college de- woman's director, promotion, etc. De- GROUND WIRE gree, 1st phone. Network affiliate expe- sires opportunity with progressive sta- RADIO BROADCAST rience. Desires position in progressive tion. Box 946, BROADCASTING. We have a complete line of STATIONS eastern or midwest city. Opportunity to bonding copper and ground wire BUYERS! SELLERS! grow. Box 875, BROADCASTING. in stock for immediate shipment. List With Us Schools Order today. Send for our price Postition wanted in mid- northwest, list if you do not have one. Prompt Confidential Service first class engineer, one year experience NATIONAL RADIO STATION BROKERS in AM and FM. Television training. Specializing in bonding copper 5051 Sunset Blvd., Normandy 7848 Write Robert W. Auton, Webbs Cross 74 SCHOOL ei for the broadcasting stations. Los Angeles 27, California Rds., Ky. Engineer, 21, single veteran. No broad- RADIO TECHNIQUE J. L. CLARK METALS COMPANY casting experience. Graduated NY ra- Combination engineer -announcer want- dio school. First phone. Will travel. 2108 S. Ashland Edward Zucker, 1010 Bryant Ave., Bronx, ed for progressive midwest 250 watt New York. NEW YORK Haymarket 4533 network affiliate. Send disc, salary ex- HOLLYWOOD CHICAGO Chicago 8, Illinois pected, all information in first letter. Technician, first ticket. No broadcast Box 636, BROADCASTING. experience, but ham radio 10 years, America's Oldest School Devoted radio service and musician. Prefer warm climate. Available now. Lloyd Exclusively to Radio Broadcasting Conway. 750 N. Cogswell Rd., El Monte, Comprehensive Day and Evening Calif. Courses in all phases of Radio Chief engineer at liberty. Fifteen years Broadcasting taught by Network experience with last four senior opera- Professionals. Moderate rates. tor 50 kw broadcast. Experienced construction, installation and maintenance. Send for free Booklet B. New Washington Can supply any reference necessary. Prefer south or southwest. Must have Approved for G.I. Training warm climate. Require $100 per week and available housing. Married and steady. Box 207, Hadley, New York. Offices Telephones NEW Y088 20, MY.: GDP OTT, IL L 0.114 Experienced broadcast engineer. Two CHICAGO 4, ILI.: 228 S. Wilma A chief, years combination. One year HOLLYWOOD 38, 4126 Now Located in the married, available after October 16. Gli.: Lime Avow now Prefer midwest. L. Winegardner, 208 Savannah, Statesboro, Ga. Washington Bldg. STerling 4341-2 Interested in an engineer or technical Employment Service director. Read ad under managerial. 15th & Pennsylvania Ave. Box 941, BROADCASTING. PERSONNEL Engineer, degree, first phone, install or rehabilitate small stations. FCC ap- RADIO - TELEVISION proval minimum time. Your inexperi- Station Mgrs., Salesmen, Writers, Di- BLACKBURN- HAMILTON COMPANY, INC. enced personnel trained for subsequent rectors, Producers, Disc Jockeys, An- operation. No permanent connection de- nouncers, etc. RADIO STATION BROKERS sired. Reply Box 936, BROADCASTING. The Best Available WASHINGTON, D. C. DALLAS SAN FRANCISCO Positions Filled Nationally James W. Blackburn Clarence E. Wilson and Ray V. Hamilton Engineer-Transmitter, studio, and re- Advertising Personnel Associates 1011 New Hampshire Philip D. Jackson 235 Montgomery mote experience with 250 watt station. Avenue Tower Petroleum Bldg. Street Age 22, single. Desire position with HARLAN ROSS Sterling 4341 -2 Central 1177 Exbrook 2 -5672 station in middlewest. Box 924, BROAD- 11 E. 97th St., NYC -EL. 5 -6296 CASTING

BROADCASTING Telecasting October 11, 1948 Page 77 TBA Rushes Plans WJLD Takes Grant Fer Dec. 8 Clinic Denial to Court E. P. H. JAMES, MBS vice presi- A CHARGE that FCC granted de,t, will serve as general chair - an application which didn't legal- m: of the annual television clinic ly exist was before the U. S. Court to be held Dec. 8 at New York's of Appeals for the District of W ldorf- Astoria Hotel, under the Columbia last week in an appeal au pices of Television Broadcast- filed by WJLD Bessemer, Ala., in er' Assn., holding its annual meet - its 850 -kc fight with WTNB Bir- in . there that day. mingham. ollowing a business meeting, at WJLD, whose application for wh ch new directors will be elected the frequency was denied while to . 1 terms expiring at that time WTNB's was granted [BROADCAST- an when TBA President J. R. ING, Dec. 15, 1947], maintains MEMBERS of the FM Assn.'s board of Directors pose for the cameraman: that Po pele, WOR New York vice pres- Thomas N. Beach, owner of Front row (I to r) -Frank Gunther REL; E. ide t, will deliver his annual re- William Ware, KFMX Council Bluffs, WTNB, swore his newly -elected FMA president; Marion to application po , the clinic will get under way Claire, WGNB Chicago; Dr. E. H. Armstrong, before engineering portions had inventor of FM; Thomas F. McNulty, WMCP, Baltimore. at 11 a.m. Program is not corn- been completed. Consequently, the Second row -Robert F. Wolfe, WFRO Fremont, ple ly set as yet, but a highlight -FM Ohio; Emil J. Hodel, WCFC appeal charges, "there never was Beckley, W. Va.; David G. Taft, WCTS Cincinnati; Everett L. wil be the presentation of the an- Dillard, WASH Washing- a valid application filed with the nu TBA awards of merit for out - ton, retiring president; E. Z. Jones, WBBB -FM Burlington, N. C. Coinmission by Beach." Back -David sta ding contributions to the Be- row Cook of Stromberg- Carlson, representing Lee McCanne, vice WJLD raised the same conten- vel pment of the art of television. president, Stromberg- Carlson; Edward Wheeler, WEAW Evanston, Ill.; Ben Strouse, tions- unsuccessfully-during the WWDC -FM Washington, D. C.; Matthew Bonebrake, KOCY hree directors will be elected -FM Oklahoma City, and proceedings before the Commis- FMA general for three-year terms, following the Leonard Marks, counsel. Dr. Armstrong and Mr. Marks are not board sion. e . ration of the terms of Mr. Pop - members. The appeal also charges that Directors not pictured are Dr. C. M. Jansky, FMA engineering consultant, pel:, G. Emerson Markham, WRGB and Morris FCC's preference of WTNB on the Sc nectady, and Lawrence W. Novik, Unity Broadcasting Corp. basis of program plans is "a form Lo man, CBS. Three other direc- of censorship forbidden by the tor will be elected for shorter statute." ter s, in accordance with TBA by- la specifying It argues that WJLD should that when a direc- FM PROMOTION BPlan Next Ses ion`c have been preferred from the tor has been named to fill the un- FRAMEWORK for standpoint of Owner George exp red term of an elected director a two -year station -manufacturer- dealer campaign, knowledge of to promote FM on a nationwide Johnston's station his term shall run only until the basis, will be submitted to the next his ne FM Assn. board meeting operations, the extent of par- annual meeting, when the va- by Bill Bailey, FMA executive director. Out- ticipation in station affairs, and can y shall be filled by election by line of the plan was given the FMA convention in Chicago, Sept. 27-29. TBA financial success of his station. the membership. If FMA members live up to In the FCC proceeding, WTNB T o directors will be elected for pledges and promises volunteered Paragraphs were added to cover won a grant for 850 kc with 5 kw one ear terms under this ruling - at Chicago, the two -year project appointment by the board of a day and 1 kw night in lieu of 1490 suc.eeding Noran E. Kersta of will get under way early next year. general counsel and engineering NB (filling Ice with 260 w. WJLD was seeking the term of John F. It was endorsed by convention vote counsel. the same facilities to replace its Roy 1, NBC) and George M. Bur - but not acted on by the board. A section covering the executive present 1400 kc with 260 w. bac , KSD -TV St. Louis (filling the The members quickly absorbed a committee of five was rewritten to WJLD's appeal was filed by to of Frank Schreiber, WGN -TV deficit of several thousand dollars specify that at Chi.: go). least two be actively Franklin K. Lane and Orville H. One director will be elect- at the convention and indicated engaged in FM manufacturing. Walburn, Washington counsel. ed .r two years to succeed Ex- Robert they would support FMA's activi- cept for emergency actions, days in file Kin ner, ABC (filling the the FCC has 25 which to term of ties [BROADCASTING, Oct. 41. committee's work must be ratified its brief. WTNB may intervene F. . Bingley, formerly of Philco The new president, William E. by a board maiority. This can be in defense of the grant. Cor ., now with WOR New York). Ware, KFMX Council Bluffs, Iowa, done by mail. Named The new TBA board will meet members of that was directed by the board to set the executive committee were Mr. afte noon elect officers for to the up three new committees. They Ware, E. Z. Jones, UN Offers Two Recorded corn ng year. WBBB -FM will promote activities of members Burlington, N. C.; Everett L. Dil- Broadcasts for UN Day having newspaper affiliations, co- lard, WASH Washington, former THE Radio Di- CATHEDRAL HOUR operate with set and equipment FMA president; C. M. Jansky Jr., UNITED Nations vision, Lake N. Y., is manufacturers and expand func- Jansky & Bailey; Ben Strouse, Success, of- R ligious Broadcasts Aided tions of non -commercial stations. WWDC -FM Washington. fering two short recorded programs to all interested stations for use By Revision The Manufacturers, under revised by- president, or the executive on UN Day, Oct. 24. The discs, laws approved director, acting on his W ' Detroit's St. Paul's La- at the convention, behalf, can which run Mt minutes, may be thed al Hour has undergone a re- now must have at least three mem- call a meeting of the executive broadcast in their entirety or ex- visi of religious broadcasting bers on the board. As a move to committee. cerpted. The programs are Report tech ique in order to bring listeners develop dealer FM activities, FMA Paragraph covering board pow- From the United Nations and Think voted a pr gram which equals in interest to accept dealer associate ers was revised to turn over staff on. These Things. memberships the actual attendance at the church at 125 a year, but a control to the executive director. Meanwhile Ted Cott, WNEW lower fee may be sery ce. considered at The presidential duties were New York vice president and chair- the next board session. T e program originates from St. changed to remove his designation man of the NAB Independent Sta- Pau s Episcopal Cathedral where A number of technical refine- as executive officer of the associa- tions Committee, is urging stations eigh microphones are set up in ments in FMA's by -laws were tion. to use the following station break vari us portions of the church. adopted by the membership. Lan- Dues can be paid monthly, on a or a variation on UN Day: "This Org: n music, hymns and the ser- guage covering election of officers fiscal -year basis, by active members Is Station , U. S. A. -Mem- mon are timed in advance for the by the board was made more defi- enrolled prior to Jan. 1, 1949, un- ber of the United Nations." broadcast through the cooperation nite. specifying that officers be der the revised by -laws. A section of t e church officials. A narrator elected at the first board session covering amendment of by -laws inte . olates explanations during following a membership meeting, specifies a ballot or roll -call tabu- New BMI Tune pau s in the service so that the and take office immediately. lation of the membership. FMA's BMI has published a new tune radi audience can follow the ac- The section covering the execu- rolls now show 268 members. called "Just for the Ride," written tual eremony. tive director states, definitely, that by Wade Barnes, Dallas manager Jo n L. Weaver, Dean of St. the officer is responsible to the ELEMENTARY and advanced radio of NBC Radio Recording, with the Paul s, believes that WWJ has board. He is given added authority workshops In preparation of FM pro- assistance of Louis Breault, public foun i a way to give radio listeners to grams are being offered for fall semes- choose staff employes, fix sal- ter by II. of California. Extension service director, WFAA Dallas. a real church service. The station aries and prescribe duties, while classes are conducted in studio of Song is termed "a natural for has eceived many commendatory still serving as ex officio assistant KCRW Santa Monica. Mrs. Gene Niel- son Owen. director of station, is in- broadcasters" by Carl Haveriin, mess ges on the improvement. secretary and assistant treasurer. structor. BMI president. Page 78 October 11, 1948 BROA DCASTING Telecasting handled the intense promotional lID1101l®1®I®IIm ítlllmll®I®IBII313I®I0DI®1®I111I0llfil0l®1®IS On All Accounts activity and public relations. (Continued from page 10) Television is one of his pet projects, and he is a charter member Malcolm- Howard, shot from the and director of the Chicago Tele- AWi position of an obscure local bot- vision Council, for which he serves tling concern to that of a national as chairman of the program and franchise holder in two years, speakers committee. IIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIh11111101 TOM MOOREHEAD, sports director at operating distributing centers in While contemplating heightened WFIL Philadelphia, and HOWARD 40 cities. Production stagnated activity in video, Art now super- JONES, heard on WFIL's weekday during the war because of sugar "Farmer Jones" program, have received vises five active TV accounts: radio blue ribbon awards from New KfMB shortages, but in the post -war Rubin's, with its WGN -TV pro- Jersey State Fair at Trenton. period has increased so that an- gram; Dad's WBKB Chicago RICHARD E. BURRIS has joined news (AND KFMB-FM) other 40 cities have been added. (Balaban and Katz) spots; Cook staff of WJR Detroit. "Before the war, Dad's Root County Motors, WBKB spots, and BRUCE HAYWARD, newscaster on KWIC Louis, is the father of a boy. Beer was rated No. 3 by soft - Passtime, booklet to Chicago St. country, sec- GENE BARRY, news man of WEBR drinkers all over the amusement centers offered by the Buffalo. N. Y., is the father of a boy. ond only to the two colas, which Woodlawn (Ill.) Lions Club, now we don't mention!" Art said. "This being tested on WBKB after an 3881 was true in almost every market, extensive newspaper and AM cam- Johnson to Be on Ballot and is attributable mainly to suc- paign. Cook County Motors, spon- By Supreme Court Ruling cessful radio advertising after the soring news four times weekly on first year we handled the account." the video station, was scheduled CULMINATING a series of legal SAX DIEGO Court Art, who manages the account, to begin Football Scoreboard each clashes, the U. S. Supreme last Tuesday upheld Justice devised for it the first known sing- Saturday after the football games. .-FMB SELLS SAN ing commercial, using the psycho- As his time, Art just Hugo Black's order insuring Rep. for spare on the logical of repetition mix- mulls and mutters over the fact Lyndon B. Johnson's spot DIEGO FROM THE technique as Demo- ed with rhythm. The root beer is that he has none. Texas election ballot for the U. S. Senate. "INSIDE" MOVES sold by spot radio only -"no pro- cratic nominee - gramming has ever been used" - The Supreme Court announced YOUR PRODUCT IN and now 65% of the firm's bud- SPONSORED NEWSCAST it had refused to vacate Justice Black's order reversing a Texas - AND MOVES Ti get is allocated to broadcasting. IS AMENDED BY CBC federal district court injunction 1 OUT ... FAST! In addition to Dad's, Art man- banning Rep. Johnson's name from for Legion Ice REGULATIONS regarding com- ages accounts mercial sponsorship of newscasts the ballot. Cream, Mrs. Klein's Potato Chips were changed by the Canadian Coke R. Stevenson, opponent of the Chicago Coliseum. On watts and Broadcasting Corp. at its board Rep. Johnson, had been awarded 1000 550 12 he Rubin's Sept. outlined the of governors' meeting in Halifax, the lower court injunction after BASIC AMERICAN NETWORK Clothing Store sponsorship of the (Pacific Coast) Sept. 24, to allow commercial an- Rep. Johnson had been adjudged first simultaneous AM -TV -FM winner by 87 votes. Rep. Johnson's SAN DIEGO, CALIF. broadcast in Chicago, with its nouncements at beginning and end of newscasts. Request wife, Claudia, is owner of KTBC Owned, Managed by JACK GROSS Stars of Tomorrow amateur show for change was by Austin. Represented by BRANHAM CO. (8 to 8:30 p.m. CST) on WGN, made Canadian Association WGN-TV and WGNB, Chicago of Broadcasters, represented by Tribune stations. Major radio ac- James Allard, general manager. Charles Jordan to Head counts also include Newart's, Hol- The regulations were amended Assn. land's and Joy Candy, which uses to read: "There shall be no com- Texas' AP Radio commercials extensively before can- mercial announcement between the CHARLES JORDAN, vice presi- sK YOU dy holidays -Christmas, Mother's beginning and end of a newscast." dent and general manager of the Day, Easter. Most of these ac- In announcing the change in the Texas State Network, Fort Worth, PE rRY counts buy time locally. regulations the CBS board said it was elected president of the new the amount Howard "felt concern about Texas Associated Press Broadcast- Other Malcolm- originat- of commercial material associated MAN ed accounts which the agency still ers Assn., which was organized with newscasts on private stations 3 Worth. are Clinton Watch, Legion Oct. in Fort services and planned to keep a close check Officers are scheduled to meet About Ice Cream and Cimino Wines. on the situation." Previously the soon to name a group of regional Largest radio account after Dad's regulation permitted advertising liaison men to coordinate sectional Availabilities is the Chicago Coliseum, huge am- relating to the sponsor's product viewpoints within the state. About phitheater used for exhibitions, or service at the beginning of a 75 stations were represented. in the ice shows, bicycle races, rodeos and newscast, but limited the closing Other officers elected were Joseph horse shows. From Sept. 18 announcement to mention of the M. Leonard Jr., KGAF Gainesville, through 26 it was site of the Na- sponsor's name only and the news vice president, and James Alder- tional Television and Electrical source. The new policy will become man, WRR Dallas, secretary- treas- YANKEE Living Show, for which Art effective Nov. 1. urer. Al Stine, AP Midwest field representative at Kansas City, and Frank H. King, AP's Dallas bu- NETWORK reau chief, assisted at the meeting. News Service Tower of KIBH Seward Destroyed by High Wind Editions at OPENING of KIBH Seward, Alaska, was delayed temporarily 8 A.M. * 1 P.M. when winds of hurricane proportions destroyed the tower. The sta- 6 P.M. * 11 P.M. tion was slated to start operation Oct. 1 KIBH is a member of the Alas- THE ka Broadcasting System. The network's relay station in Anchorage, YANKEE KOQL, has started broadcasting 18 hours daily and its reception NETWORK, INC. throughout the area is being Member Mutual Broadcasting System checked. ABS is represented by 2I BROOKLINE AVE., BOSTON 15, MASS. Pan American Broadcasting Co., Represented Nationally by EDW AR D P ETRY S CO. INC. New York. BROADCASTING Telecasting October 11. 1998 Page 79 Iowa Is Added to States Having AP Radio Groups REPRESENTATIVES of Iowa tr stations receiving Associated Press &to° news reports have organized the Iowa AP Broadcasters, according to to an Oct. 4 announcement by Oliver Gramling, AP president. On the executive committee are: Paul Loyet, vice president and resident manager of WHO Des Moines, chairman; Ben Sanders, KICD Spencer; Jim Bormann, WMT Cedar Rapids, and Ralph INITIAL industry -wide Television Forum series, inaugurated Sept. 15 by Screen Childs, KMA Shenandoah. They

Publicists Guild, Hollywood, was well attended by West Coast video leaders. L to r. were chosen unanimously at the Richard Goggin, ABC's Hollywood program director; Ronald Oxford, executive suggestion of a nominating com- producer, KFI -TV Los Angeles; Hal Bock, NBC Hollwood television chief; Mal Boyd, mittee composed of Bill Croker, chairman -moderator of panel; Don Hine, film editor, Don Lee Television, and Klaus KDEC Decorah; Art Barnes, Landsberg, general manager, KTLA Hollywood. Series is designed for members of WSUI Iowa City, and Herb Ohrt, KGLO Mason City. Successive B.B.M. Reports radio and motion picture guilds. A committee to study AP news give CFCY the largest reports to stations was formed, weekly circulation any REGIONAL NET STARTS with Chuck Miller, KRNT Des of Video Implements Moines, as chairman. commercial station east of Radio, Says Baker IN UPSTATE NEW YORK Montreal UNION Broadcasting System, sub- iuiuiiimiiliiiiiiiimuiiiiiuuuimiiuiiiiiimuiiuiiiiiiiuiiiiiiiiiuiiiiHrT!11 umiiiiiimio "TELEVISION will not kill radio sidiary of the Governor Dongan Broadcasting Corp., WOKO Al- Ask: Weed & Co. and the motion picture any more than radio killed the phonograph bany, N. Y., licensee, began pro- 19lled -Orts All- Canada Radio Facilities record or motion picture business." gramming Oct. 4. First two affili- That statement was the crux of a ates to take service from WOKO uiuuumiiiuiuiiuiuiiiuuimiiiiiiiilmiimiiiiuiiiiuimi11iuiuiiiuiuiiimiiuiimiuiiiuiiiiim talk by Dr. W. R. G. Baker, Gen- are WWSC Glens Falls, N. Y., and WCSS Y. MRS. B. EATON LAWRENCE has ac- eral Electric vice president and Amsterdam, N. quired sole ownership of Lawston head of the electronics department, Cost of lines, talent, sales effort Productions. Hollywood (radio pro- and promotion duction company) with purchase of to 120 key radio and television is shared by all half interest of her partner, J. H. JOHN- distributors at an Electronics Park affiliates of the new regional net- STON. Company name has been changed ÇFCY conference Oct. 1. work, and the combination rate rep- to Lawrence Productions. CHARLOTTETOWN, P.E.I. He said that although the impact resents a deliberate price conces- RUTH ANNABLE, former art and pro- sion on of duction director for Bullock's, Los An- of television is having a retarding the part each affiliate, geles (department store chain), has effect upon the sale of expensive according to James Healey, pres- opened placement office and registry ident of the network. for artists in that city under her own radio - phonograph combinations, name. Offices are at 823 S. Westmore- prospects for the receiver business Gradual expansion of UBS is land Ave. planned, and it is generally have not been impaired. anticipated that T. A. PURCELL has been appointed In fact, Dr. Baker added, this stations in Pittsfield, Mass., and manager of Providence, R. I., offices of Kingston and Utica, Y., Graybar Electric Co. Inc. He succeeds retarding effect may "turn to an N. will ELLIOTT LUM, retired. Mr. Purcell has advantage, since it offers the op- join the network by Nov. 1, Mr. been with Graybar for 18 years. SPEARHEADING Healey said. He added that Loren- portunity of replacing existing JOHN A. MIGUEL Jr. has been ap- THE PROGRESS combinations with an instrument zen & Thompson Inc., national rep- pointed Far Eastern regional director resentative for WOKO, WWSC for RCA. Previous to this appointment providing all the services-an en- Mr. Miguel was general manager of tertainment center." and WCSS, probably will represent RCA Victor Mexicans, RCA's associated UBS also. company in Mexico. The need for secondary receivers JOHN G. FULLER, former head of will still exist, he continued, with sales promotion, Lens Div., American perhaps an increase in demand for ADVANCE radio plana for VD Treat- Optical Co., Southbridge, Mass., has ment Educational Campaign to run in been appointed television section di- table models, portables, clock sets rector, Hile- Damroth, New York. and other specialty receivers. New York, Nov. 8 to Dec. 7. were outlined recently by Morris Novik, radio LOREN RYDER, head of Paramount "The broadcast networks will chairman, to luncheon meeting of Pictures sound department, is forming not give up to television without representatives of all the city's sta- company to handle 16 mm. processing from camera to release printing. This a battle," Dr. Baker told the tions, who were given copies of all will make possible service in one place group. "We may expect better scripts, transcriptions and announce- for independent television and film broadcast programs in order to ments to be used. producers. hold the attention of the listening public." READING, PA. -69th U. S. MARKET WCRO -FM Cancellation HAS AN EFFECTIVE BUYING INCOME OF T H E construction permit of $268,508,000 * WCRO -FM Johnstown, Pa., was RADIO'S BEST BUY REACH cancelled two weeks ago by the THIS AUDIENCE MOST ECONOMICALLY WITH THE IN THE FCC at the request of the per - STATION THAT PROMOTES AND SELLS YOUR PRODUCTS NATION'S CAPITAL mittee because it was unable to find a suitable site for a tower AFFILIATED NATIONAL [BROADCASTING, and transmitter WITH REPRESENTATIVE Oct. 4]. A representative of the station stated they are still definitely interested in FM and when Columbia WEED rrLAl77 c.a/ctnai a site can be obtained a new ap- 6LM. M6A. plication will be filed for FM fa- Broadcasting cilities at Johnstown. Negotiations are still underway for a site, he System CO. said, but the station did not feel it was proper to ask for another Sales Management -May 10. 1947 extension of the grant. Page SO October 11, 1948 BROADCASTING Telecasting New Business Education Station (Continued front page 12) Survey Available C. J. La ROCHE & Co., Los Angeles, appointed by KMPC that city, to handle advertising and promotion. A STUDY of 18 of the 65 edu- cationally owned and operated sta- Ba`íimo/la B LEWIS FOOD Co., Los Angeles (Dr. Ross dog & cat food), appoints tions giving service in 1947 has Rocket & Lauritzen, same city, to handle advertising. Company, which been released by the National Assn. etisfstrhy sponsors Free for AU and segment of Meet the Missus on many CBS of Educational Broadcasters. The stations, will continue same schedule. survey was prepared by George Willeford, graduate student in the GUNTHER BREWING Co., Baltimore, Md., appoints Ruthrauff & Ryan, radio department of the U. of New York, to handle advertising of Gunther Premium Dry Lager. Indiana. Gunther will continue to use radio. Although only 18 stations are FAMILY KITCHEN PRODUCTS Co., Los Angeles (pastry mixes), ap- covered, the survey gives a "cross - points Botsford, Constantine & Gardner, same city, to handle advertis- section" of the operation of col- ing. Radio participations are planned. lege, university and board of education owned stations. The survey ARDEN FARMS Co., Los Angeles (dairy products), purchases quarter - points out, however, that the re- hour transcribed Sleepy Joe children's series to be placed on 16 Oregon sults are not intended to present and Washington stations sometime in October. Contract is for 52 weeks. a necessarily desirable or approved Agency: Allied Adv., Los Angeles. set of standards for educational stations. TROMMER'S BEER to sponsor Tuesday night wrestling matches over Of the 18 stations covered, 12 WNBT New York. Agency is Federal Adv. Inc., New York. are AM and six FM. AM station runs 100 w 5 kw BRODIE & HARVIE Ltd., Montreal (flour) renewed to March 23, Radio power from to Monteal, Quebec, and all but two of them are day- Charades on CKAC and CHRC Wed. 8:30 -8:55 p.m. only The FM out- Agency: J. J. Gibbons Ltd., Montreal. time stations. lets range in power from 250 w DR. J. L. LAMBERT Ltd., Montreal (medicinal) renewed to March 31, to 18 kw. Memoires Dr. Lambert on CKAC Montreal, CHRC Quebec, Thurs. 8- Average operation is shown as MUTUAL hours a 8:30 p.m. Agency: J. E. Huot, Montreal eight daily-with mini- BROADCASTING SYSTEM mum of two hours and a maxi- ED SCHUSTER AND Co. Inc. (Milwaukee department stores) has JOHN ELMER, President mum of 16% hours. GEORGE H. ROEDER taken sponsorship of Philco Football Highlights, at approximately 9:30 Salary also showed a wide vari- General Manager p.m. Fri. on WTMJ -TV Milwaukee, following high school football games. ation, running from $3,600 to Exclusive National Representatives Agency: Cramer -Krasselt, Milwaukee. $10,000 a year for managers. The WEED & CO. average for managers is $5,580 New York, Chicago, Boston, Detroit, Atlanta, Hollywood, 4/QtwOth flcceunti with other high pay personnel in- San Francisco cluding the program director, farm GEORGE A. HORMEL & Co. (food products), Austin, Minn., added its director, chief engineer and school Hormel's Girls Corps, Saturdays, 11 to 11:30 p.m. (EST), to 58 stations program director. A large percent- in Mutual's Southwest group, making total of 105. All -girl band and age of these people hold one or choral group was heard first last spring on Don Lee Network, and was more college degrees and their later expanded to include Midwest and Mountain districts of MBS. experience in radio is high -man- Hormel Agency is BBDO, Minneapolis. agers average 113 years and chief SEECK & KADE Inc., New York (Pertussin, cough remedy), will ad- engineers 10.6 years experience. vertise each Mon., Wed. and Fri. for 26 weeks on 1:00 p.m. edition of Thirteen of the stations offer Yankee Network News over WNAC Boston, and 22 Yankee Network "extremely specialized" programs THE INCOME stations. to some degree and a majority devote considerable time to semi- OF THIS TYPICAL MARY LEE TAYLOR SHOW, now on CBS, moves to NBC Sat., Oct. classical and classical music. 23, 10 -10:30 a.m., to begin its 15th season on air. Show is sponsored Engineering equipment, in gen- WKIC LISTENER by Pet Milk Sales Corp., through Gardner Agency, New York. eral, is modern and the average IS UP number of studios is between three i dpearla and four per station. All but one station indicated use of wire or yo,stt 1939 ROBERT BENNET, sales and advertising manager of Maxwell House tape recordings. Twelve of the Z15 Div. of General Foods Corp., is in Hollywood from New York in con- stations have their own news nection with start of Jack Carson Show on CBS for Sanka Coffee. wires and all but two are on an exclusive basis. Fifteen of the stations indicated an interest in a national educational network but doubt was expressed as to its practicality. IAN Copies of the study are available at 25c a copy to NAEB members and $1.00 for non -members. Requests should be addressed to NAEB, WOI Ames, Iowa. i397eMORE THAN THE AVERAGE NON -MAN- KFAR, KENI Join MBS UFACTURING INDUSTRIAL TWO ALASKAN stations, KFAR WORKER'S WAGE. Fairbanks (10 kw on 660 kc) and It takes four -the four KENI Anchorage (5 kw on 550 audiences guaranteed by Want Him WBNX- English, Yid- kc) became affiliates of MBS Oct. For a dish, German. Italian - 1. Both stations are operated by to cover ALL New York. the Midnight Sun Broadcasting Co., Thus, WBNX, New owned by Capt. Austin E. Lathrop, York's four -star station, Alaskan industrialist. of fits the needs alilisten- SPOT WIT IS DIRECTIONAL OPER RESIT ers . reaches all the people you want to sell A.w.vcaí JOEL KUPPERMAN, mathematician on "The Voice of the Coalfield" .1a,e;y "Quiz Kids" (Mlles Labs., Alka- Seltzer, in this multi-language ra,.y..aye One -A -Day vitamins) has earned medal HAZARD, KY. area. from Chicago Park District after winning city -wide championship chess Represented by T. F. CLARK CO. tourney.

BROADCASTING Telecasting October 11, 1948 Page 81 gear. Jeeps and other mobile 11111M11I71311III11Il1111l1111101M11I11111111111111111111111111111111111111111110 Feature equipment also are equipped with two - dos. E. H. Brown (Continued from page 10) way radios. e.. H. Brown Adv. Co. I aeñniCat from Albany to Buffalo. The engineering staff of 19 tech- Chicago, Ill. Main programming policy of the nicians is headed by Donald K. deNeuf, chief engineer. Two of the 1111V1IIIIII1111111111111NI1111 111111111 VIIIMIVIVIIIIIUI111111111111111111111111111111111111111111111 network is to give farmers the in- dearr R. fl.: engineers are located at each sta- has joined TV formation and entertainment they CAMERON G. PIERCE tion in the network, three are field N'CHS broadcast interviews with th' staff of ABC's Western division en- want they want it. gineering department. Mr. Pierce was -when Robert GF. ,rolkin'-talkin' refrigerator last week Child, from GE's WGY Schenec- engineers traveling in the trucks it rolled formerly with General Electric. and Jeeps and four handle the around, doors ALFRED KOEPP, of engineering staff tady, is head of the program de- swingin' open of WTOL Toledo, Ohio, and BOBBIE partment and brings to the net- master control at headquarters. an' shut KNAGGS, of station's continuity staff, Each transmitter has a rain gage Catkin' up a are to be married Nov. 13. work many years of experience as storm . and wind- direction velocity instru- G r a n d p a ROBERT BAIRD, has joined KWSC director of farm programs. "Spicious" At- Pullman, Wash., as chief engineer. Special effort is made by the net- ment on the roof. These, combined gy got ex- PETER CHILONI, formerly with WMOU work to present programs at a time with other instruments, will make cited an' aim- Berlin, N. H., has joined WGAT Utica, to the U. S. Weather ed his coon N. Y., as an engineer. when they will reach the desired available g u n sayin' GEORGE PETTERSON, facilities man- audience. Women's programs are Bureau at Albany regular meteor- "Don't be ager at WON -TV Chicago, was married ological observations. akeert folks, at 1 p.m. 2 I've got th' Oct. 2 to Eleanor Leyden. carried rather than p.m., critter cover- DR. PETER C. GOLDMARK, CBS di- when chores usually occupy the ed I rector of engineering research and de- 'spect that's velopment, is author of an article on time of farm women. The man of a good way "Future of Science," appearing in the house is reached between noon Andrew Corp. Producing t' describe "American Magazine" for October. and 1 p.m. Programs for children WCHS . SIX newcomers have been added to Micro-wave Relay Items If'n yer fig - come on about 4:45 p.m. ern on adver- staff of KFI -TV Los Angeles, and three ANDREW Corp., Chicago, an- tiein' in Wee' transferred there from KFI. DEAN The network programs highlight Virginia L. DeMOSS, WALLACE B. DREESSEN, nounced last week that it has pro- LaFORCE Jr., EARL A. fine music and straight reading of don't be wor-or- CHARLES W. duced and has available 2, 4 and 6 ns. . use WILKINSON and PHILIP H. WRAY, ried carefully selected stories. Bonafide . have Joined engineering staff; OLGA parabolic antennas for both WCHS farmers and experts from 10 foot WCHS covers COURTNEY has joined art staff. Those the re- transferred to television engineering sponsoring farm organizations the 960 and 2,000 megacycle th' entire dis- im- area 'round staff are DEAN MARTIN, BAM ROLEY cuss farmers' problems daily. Chil- gions, together with constant Charleston and GEORGE TOKAR. pedance, low loss, dielectric trans- with 5000 dren's programs specialize in dram- IRWIN H. DEMSKY, WHLI New York mission line and fittings for micro- watts at 580 engineer, is the father of a girl. atizations of such books as Treas- an' CBS. wave relays. yrs. GENERAL ELECTRIC Co. announces ure Island for one age group, and production of phonograph attachment Officials of the firm also an- Algy to play microgroove records. Designed interviews covering farm youth to plug into phonograph jack of two projects for another age level. Pro- nounced that a New York City of company's radio- phonograph com- grams slanted for Saturday night office been opened 421 WCHS binations (models 118 and 119), new has at unit will list for $19.95 in East. Unit dances and other gatherings also Seventh Ave., with J. F. White as can be attached to other phonograph are presented. Market reports are sets. Company also announces produc- district manager. harleston W. Va. tion of new self -charging portable carried throughout the day and radio, to list for $79.95 in East as any program may be interrupted against $99.50 for selfcharging portable IIIIIILpIIIIIIIIIIIIIIIIIIIIIIIIiIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIItIIIIIIIIIIIBIINIIi introduced by company more than a at any time for a newsworthy re- year ago. port on markets or weather. WALCO SALES Co., East Orange, N. J.. has developed new type of television Remote Pickups glare filter, which reduces eye strain and excessive glare from direct view A trailer for remote pick ups iutntaUa television screens. New filter Is called makes it possible for RRN to pre- Walco Tele -Vue Filter, and is composed of a specially treated plastic material sent programs covering county which increases definition and con- fairs, on- the -spot farm broadcasts, IIIIIIIIIIIIIIIIIIIIIhiIIIII 111/1111 IIli1111111111n1111111111111111111111111111IIIIIM111111111IIIII 11 ADLEW'S GREATEST WATCH VALUE trast of television images, while reduc- farm organization meetings 7jIV TELEVISION Programs Inc., an- ing brightness of the light. Prices Of and other events. The nounces sale of 46 feature films to 1 JEWEL 2 PUSH BUTTON new filter range from $2.95 to $6.95, boast of the net- ABC. Films will be televised by ABC depending on size of set. work is that "there is no pasture in New York, Chicago, Detroit, Los SOUND APPARATUS Co., New York, in New York State which is not a Angeles, San Francisco, Boston, Phila- CHRONOGRAPH has a delphia and Washington. announced production of new broadcast WRIST WATCH recording sound analyzer. Instrument point for our network." analyzes complex wave from 25 to RICHARD GILBERT has been ap- STOP WATCH_ 7500 c. p. s., and is especially useful The trailer, called a Nemo, was pointed recording director for Master- for rapid and exacting analyses designed by GE and RRN engineers works division of Columbia Records and Inc., and assistant to G. LIEBERSON, studies of complex sounds, vibrations and contains a two -way radio, 3 -kw and other complex voltages, eliminat- vice president in charge of division. ing point -by -point plotting of these gasoline -powered generator, public ALL- CANADA RADIO FACILITIES Ltd., curves. Instrument is portable and address system and wire recorder. Toronto, has obtained Canadian rights especially adaptable for field and lab- for the Mayfair Transcription Co., Hol- oratory use. Recorder is separately During installation of the net- lywood, production "Damon Runyon usable as a sound. power or voltage Theatre." level recorder. work, GE two -way communications equipment was in use. Later, some MARIE AUER, senior woman at WBBM of the units were modified to per- Chicago, resigned Oct. 1 from her work as electrical transcription operator. She NAB Corrects Data mit their use as remote pick-up was with station since February 1931. Treasured REVENUE of the U. S. broad- Li etime Gift casting industry will increase from toit '4 In -1" Precision '2975 $357,000,000 to $383,800,00 this

In - trument.of Un- itermdr $71.50) year, instead of 383,000,000 as va ying Accuracy. IDEAL for use 'originally announced Oct. 1 by It's No Bull ncabloc Shock in sports, sei. enees, engineer, NAB [BROADCASTING, Oct. 4]. NAB Re iatant Feature, ins. medicine. Su p Second Hand, photography. also corrected its figure for stati- Magnetic, radio. aviation. tion revenue in 1948, increasing --when we say there's enough cows in Craw- Ra. ium Dial. Stain - Also available the gross from $286,800,000 to ford County to make it THE leading dairy les: Steel Back, Un- in Ilk Geld producing county in Pennsylvania. And Mr. br akable Crystal. Cos. - $64.50 $296,800,000. Advertiser, now's the time to get your share of the plus 10% Ia. CREAM! ($22,000,000 in retail sales in Meadville alone). M IL ORDERS (formerly $1251. pr. mptly filled. WSOU -FM South Orange, N. J., (89.5 And too, don't forget for one minute: We not only Shipped C.O.D. or mc) broadcasting to metropolitan New broadcast your shows . . we prose check or money OUR FAMOUS York area from Seton Hall College has or er. Address all GUARANTEE increased its power form 250 w to mote them. m to 1 kw, and is now transmitting over -il orders MONEY SACK For tardier informs. AD EW JEWELERS, IN IO DAYS recently completed 250 foot antenna 15 W. 12 St., N. Y. on the South Orange campus. Linn write to if not triaged IS (Dept.l21 ) MG Vic Diehm c/o WMGW for ony r.o,on New Jersey State Fair Blue Ribbon Studios and Offices Radio Award as "Television's outstand- or ing young singer of 1948" was presented First Nat'l Bank Bldg. Robt. Meeker Assoc. to Alan Dale, DuMont baritone, on his 521 Fifth Ave. Sept. 29 show, by Chris Cabot, queen MEADVILLE, PA. N. Y. C. of the fair. "The Alan Dale Show" is telecast. Wed., 6:45 -7:00 p.m.

Pa e 82 October 11, 1948 BROADCASTING Telecasting Telestatus advertising vary from city to city. Kobak Gets a Mule Washington, for example, had six PRESENTATIONofa (Continued front page 18) real estate firms using video air LAST Georgia mule to Edgar Ko- time during the September meas- tacularly, from 146 to 159 (Table ured week, while, except for one bak, president of MBS, fea- VII). tured a barbecue given for realtor TV user in New Haven, no CHANCE Not shown in accom- to... Mr. Kobak in Thomson, Ga., the tables other city reported any use of tel- panying of R E C E I V E F R E E by Walter J. Brown, owner this summary the evision by this type of advertiser. of WTWA Thomson, presi- Rorabaugh TV report, but note- In Detroit, two politicians used dent of WTNT Augusta, worthy among its details of the video announcements to promote Ga., and president and gen- development of TV advertising, is their candidacies for office in that BROADCASTING evidence that the types of local TV city. eral manager of . WORD Spartanburg, S. C. Towns- e 260 -page people of Thomson made TABLE VI Video Air Time -Week of September 5 -11 small donations to buy the (commercial) mule, which was led Hrs -Min Percent MARKETBOOK right Programs 262:34 94.4 into the gymnasium, covered Announcements 15:27 5.6 Offer expires week of with a Mutual blanket 278:01 100 oc and promptly named "Mr. Oct. 1 1 Mutual" by Mr. Kobak. All TABLE VII Breakdown of TV Advertisers by Sponsorship of went well until the closing Programs or Announcements September 5 -11 If you are a BROADCASTING phase of the ceremony. The Number Number subscriber on Oct. 11, or if Breakdown of Sponsoring Sponsoring radio announcer describing Advertiser Programs Announcement Total your subscription is received the scene as Mr. Kobak led Network 21 - 21 11 Spot 60 67 127' during this week of Oct. the mule away put it this Local 78 168 246 you will receive as a bonus, a way: "Mr. Kobak is now 159 235 free copy of this fact -packed leading the mule out of the TOTAL 394' 'Slightly moree thor actual number as some advertisers sponsor both programs and an MARKETBOOK. This vol- gymnasium-but he didn't nouncementsf lead him out soon enough!" ume comes with your regu- beled television a "free pass to lar weekly edition securely TV Is Stage Show entertainment, with the biggest wrapped in a heavy -duty bankroll in show business history envelope. 2 Former WSNY Staffers Advises Underhill behind it." He scoffed at predic- SELLS SEPARATELY Breach every television show tions of Television Research Inst. Charge Contract VISUALIZE will a stage presentation rather that movie theatres be empty FOR $1.00 ALLEGING breach of contract, as than as a program, advised Charles by 1955, pointing out that movies two former WSNY Schenectady, didn't kill the theatre, nor radio NOW... and un til M. Underhill, CBS -TV program N. Y., sports broadcasters, Bill director, at the American Televi- the movies. the end of Carpenter and Ed Flynn, have in- last Tuesday. The Each of the speakers outlined this week a regular subscrip- action sion Society stituted against the West- ATS was holding its first luncheon his television plans. Mr. Caddigan tion to BROADCASTING in- ern Gateway Broadcasting Corp., meeting of the season at the Astor gave a fairly detailed synopsis of cludes: WSNY licensee. In seeking dam- Hotel, New York. the full daytime television sched- ages Mr. Carpenter and Mr. Flynn $5.00 Yearbook -1949 He also told the group to schedule of DuMont, which, he said, is claim, among other things, that at present a form of "television $1.00 MARKETBOOK the corporation breached an ex- ule for the good of the industry rather than for the individual sta- research," thus subject to many 52 weekly issues clusive contract they had to broad- changes. cast 1948 games of the Schenectady tion or network, "with thought to preceding and following shows," The meeting closed with ap- Blue Jay baseball team of the pointment of new committees, Canadian- American league. offering viewers a free choice in a all Pt $ 7 chairmen of which follow: Mr. Flynn left WSNY last June varied field. to join the newly- formed George Other speakers were Actor Wal- David Halpern, Owen & Chapell, R. Nelson Inc., Schenectady ad- ter Abel, television chairman of programs; Emerson Yorke, Emer- MAIL COUPON vertising agency. Mr. Nelson, pres- the Screen Actors Guild; Alexan- son Yorke Assoc., films; James L. TODAY ident of the agency, formerly was der Stronach, ABC -TV Eastern Caddigan, DuMont, and Samuel general manager and a director television program manager; Har- Tabak, Film Guide, programming; of WSNY. vey Marlowe, program director, Ernest Marx, DuMont, allied arts; Mr. Carpenter terminated his WPIx (TV) New York; George George Shupert, Paramount Pic- connection with WSNY in August Greene, WATV (TV) Newark, tures, membership; A. U. Braun - and is now on the staff of WOKO program manager; James Caddi- feld, treasurer of ATS, finance; Albany, N. Y. He and Mr. Flynn gan, DuMont program director. Dan Halpin, RCA, affiliates; Ed- are represented by the Schenectady Tracing the history of other en- win F. England, NBC, research; M. E. AT &T, law firm of Gordon & Gordon. tertainment media, Mr. Abel la- Strieby, technical; Jack Glenn, "March of Time," publicity; Halsey Barrett, DuMont, ROCKFORD, ILLINOIS ATS vice president, membership. Britain's TV Bid CLAIMING to have the world's CONSISTENTLY best and most economical television gains system, Britain's radio industry is in percentage preparing to bid for business in the state services overseas countries, it was an- leads sales and retail nounced at a recent London press in conference. The first step will be to ship transmitters abroad, upon WROK request, for demonstrations. Lord Trefgarne, chairman of Britain's Station Television Advisory Committee, told V) is ROCKFORD'S ONLY newsmen that "any country pin- ó ning its faith to the British sys- z tem (405-line) will be putting itself in the most favorable posi- MARKETBOOK Special An ABC Affiliate tr Headley Reed -Nat'l Reps. tion to take advantage of future development." BROADCASTING Telecasting October 11. 1948 Page 83 LAUNCH "New York Philharmonic Symphony" series (starting Oct. 10, ®IDOSIIII0l11113llMllTllnllllMIZONMEMIIITEIMIImI111I1II811IGMBEIMINIMUMIIIIUIUIIUmuIIIUIIIIIIUIIMuluIIIIIIIIIIIINIIIIIIIIUIII TWO MILLION VIDEO SET 3 -4:30 p.m.) WTOP Washington is sc eduling local program that leads SALES SEEN FOR 1949 dir ctly into CBS network broadcasts, an is buying time on WQQW, "good THE SALE of television receivers m = lc" station in Washington, to pro- may reach 2,000,000 during 1949 if m e the WTOP -CB8 program. Leading p m will feature Paul Hume, music the supply of picture tubes is ade- cri is for "Washington Post," who will am a tia1'z quate, Ernest H. Vogel, manager dis uss musical forms, instruments Pt ( th recorded and live demonstra- of marketing, Electronics Depart- tios), composers and trends in easy, ment, General Electric Co., told a lay an's language. In final five min - ut =< of 2:45 -3:00 p.m. program Mr. recent conference of radio and tele- H e will annotate program to be ;1119III1IifiII1IIIIIIIIIIIIIIIIIIIIi111111111111111111111111111111IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIII III IIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIII11IIImII15IlIIlI11IIIIIIII111111111111111111111111111111111III1I111111111n11IIIIIII011111!Illill vision distributors at Syracuse, pla ed that afternoon by Philharmonic. 'OP also plans own schedule of pro- broadcast. In addition, station gave visors and principals of local public N. Y. mo ion announcements. away hats to visitors to keep sun out schools, as well as to others who re- Mr. Vogel predicted that sale of of their eyes. quest it. Mike Might Pikes Peak television receivers in 1949 would TV Bulletin reach approximately 1,600,000 MI ROPHONES are, appropriately COLORADO SPRINGS Transit Co. has and en ugh, of WBT joined with KRDO Colorado Springs, WEEKLY publication of television news possibly 2,000,000 if there was an theme Charlotte, Colo., bulletin, distributed to local N. C., promotion folder. Folder states to give Pikes Peak Region more dealers, ample supply of picture tubes. In- th "WBT Blows Its Top" event oc- complete coverage of local events of and national agencies, has been started ed when station discovered its interest. Few weeks ago KRDO gave by KDYL -WBXIS Salt Lake City, Utah. dustry-wide business in TV receiv- Ho per Colorado Springs residents their first Bulletin is mailed. with stations tele- rating just didn't rate for 9- look at its new mobile studio, a con- vision program schedule for week, and ers during the next year would 10 m. segment. At least a 57% wasn't verted city bus. "Bus" studio contains contains resume of activities in indus- amount to approximately $330,000,- h of lead over network show aired control room, interview studio, power try, as well as pertinent facts about i me time. So, WBT started its own unit, remote pick -up transmitters and local programming and operation. 000 at the factory level, he said. at's Cookin'?" for that hour and wire recorders. Initial broadcast from Walter M. Skillman, manager of no folder states, station has 172% mobile studio was description of ar- Welcome Home lea rival of pony express riders into Color- sales for GE's Receiver Division, Name Foundling BROADCAST to welcome home Lan- ado Springs for "Pikes Peak or Bust caster, Pa.'s Olympics star, Barney estimated that 70% of the com- AS Rodeo ". Newest development in co- pany's radio -television dollar vol- UDIENCE promotion, NBC's Gilder- operative plan between KRDO and Ewell, was recently featured over WLAN al - :ve is conducting contest for suit - that city. Station not only broadcast ume business next year will come abl- name to be given foundling char - Colorado Springs Transit Co. is in- reception and parade in honor of Bar- act r on his program. Twenty stallation of radios tuned to KRDO ney, who placed 100 from video. Ford in all Transit Co. busses. second in the aumobiles will go to listeners sub - and 200 -meter races and was on the Equipment for long -playing rec- m1 , ing best names for newest member 'Campus Capers' winning U. S. relay team, but also aired of Gildersleeve household. Four cars "CAMPUS CAPERS," program idea an interview with his wife. Barney and ord phonographs will be installed are to be offered each week for five that combines entertainment, public Barney Jr. sat in on the interview, con- in a number of models scheduled weeks and top winner also will receive service and commercial value, has been ducted by Miss Adele Yablon, WLAN $1,110 in cash. Other cash and mer- developed by KTOP Topeka, Kan. Pro- women's editor. for production this month and these ch dise prizes will number 700. gram is built around Washburn U. instruments should be on dealers' Each week, a fraternity or sorority TV Promotion floors in November, Mr. Skillman 'Grocery Modernization' is saluted on program. Organization ALL -OUT drive for city -wide promotion said. He pointed out that a pro- ITABLE bible of grocery informa- being saluted selects popular record- and advertising, heralding debut of tlo , from placement of slow ings for full hour show, and brief gram is being developed to permit -moving is included in WXYZ -TV, ABC's Detroit video outlet, m chandise to cutting down store history of organization was sparked by William J. Hendricks, of line no e, has program. In addition, campus news of owners some standard com- been offered to midwest is promotion manager for new station and ret it grocers through facilities of interest to general listening public its AM and FM affiliates. Window dis- binations and all Musaphonics to WL" Cincinnati, merchandising used, building up Washburn football de- etc. Show is plays and counter cards are being ex- have their, record players converted par ment. Printed in eight four -page games, plays, concerts, hibited in more than 800 dealers' show- sup lements, publication is inserted heard from 11 a.m. to 12 noon Satur- rooms, following special briefing and for micro -groove reproduction at in heavy grey paper folder bearing days. TV closed -circuit preview at video clinic a relatively low price. titl: "Grocery Modernization." Limited 50,000 People conducted by station. Because of suc- n ber of folders are available to gro- TALENT Contest sponsored by WINR cess of newspaper campaigns before ce - who may have missed part of en- Binghamton, N. Y. and Endicott -John- ABC television station openings in New tire series, printed initially as monthly son Corp. drew live audience of 50,000 York and Chicago, publicity in Detroit Denver U. Script Contest sup lements to WLW's "Grocery Buy - people, station reports. Winners of con- papers will be "lengthened and latest- Wa ," from October, 1947 through June, test went to New York on all- expense fled," according to Ted Oberfelder, net- Ties in With Radio Week 194:. tour. Station states that because of size work promotion director. of crowd it was unable to get single A RADIO script contest, in con- Guesswork Eliminated picture of entire group, and that pic- Personnel junction with National Radio LISA ENERS to WOV New York are tures that were taken could only be Week, Nov. 16 -20, is being held get ing all fish in sea because sta- shots of small groups of audience. CARL GREENE, former program di- 'Don't Trust to Luck' rector at KSON San Diego, Calif., has by the U. of Denver for writers tio's five "Audited Audiences" "Take been appointed publicity director at the Guess Out of Buying." Feature gives DEALERS of Mid- Continent Petroleum KAGH Pasadena, Calif. of the Rocky Mountain region. R. spo sors basic factual information on Corp. and KVOO Tulsa, Okla., are Porter, director of spe ific listening groups, "where they distributing little coins with slogan LINWOOD T. PITMAN has returned to Russell Denver live and shop; what they earn, spend "Don't trust to Luck, Use D -X (gaso- WCSH Portland, Me., as public rela- U. radio activities, has announced and buy; what they like and dislike; line) and hear all Tulsa Hurricane tions director after 15 month leave of that $50 will be awarded the writer the average size of their families, and games over KVOO, John Henry, 1170 absence during which he served as wh t they plan for tomorrow." k.c.," on one side and complete Tulsa Administrative Assistant to Gov. Horace of the 30- minute script which best U. game schedule on other. Hildreth of Maine. County Fair typifies the part radio plays in Music News R. WILBUR SMITH, former commercial American life. The best 15- minute VIS TORS to Allegheny County Free SALT Lake City music lovers are manager of WNOW York, Pa., has been Fa saw KDKA Pittsburgh, Pa., in being kept informed about outstanding named field representative covering script will win $35. Contest dead- atti n. Station covered fair's major network and local musical programs upstate New York for FM -RRN with line is Oct. 16. Prize -winning eve ta and personalities, gave listen- by four -page booklet, "Advance Music headquarters in Ithaca, N. Y. Network will be and re- ers s chance to hear themselves on News," being issued by KDYL Salt Lake is now comprised of eight FM stations. scripts produced rad and originated special Ralph corded by the for City. Booklet is being sent, week in JOHN R. HURLEY, university broad- Ed rds ( "Truth or Consequences ") programs, former television advance of to all music super- editor and columnist of the "Holly- cast during National Radio Week. wood Reporter," has become assistant Judges are Hugh Terry, KLZ to PAT CAMPBELL, station relations director of Don Lee Bcstg. System. Mr. Denver manager ; Ken White, radio Hurley previously served in press de- editor of the Denver Post, and Lb" partment of CBS New York and as 311,1p- A WINDMILL i a feature writer for the "Chicago Sun." Edna Anne Taylor, publicity di- BOB HARNETT, of Don Lee guest rector of the May Co. relations staff, has been promoted to assistant in program promotion de- A primary essential to the farmer of the rich partment California Time High Plains region, the windmill is the reliable ARTHUR C. SCHOFIELD, promotion ALTHOUGH California is current- manager of KYW Philadelphia since means for a consistant water supply , . . just ly only two hours behind East February 1948, has announced his res- as K- TRIPLE -X is the reliable media for you in ignation. Mr. Schofield, who came to Coast time -it remained on Day- KYW after completing an extensive light Time because of the power getting your share of the Bigger Farm Dollar market survey for WTAG Worcester, in the High Plains wheat empire coverage has made no announcement of his shortage-network executives are ... future plans. of the Kansas, Nebraska, and Colorado Wheat confident that a return to Standard STEVE LIBBY, Time will Belt in ONE purchase. promotion -publicity come in January when manager of WIS WIS -FM Columbia, the 8. C., is the father of a boy, Allan Win- present California time law ex- field. pires. r ABC's "Breakfast Club" (8 to 9 a.m. pyot CST, Philco, General Mills for Kix, -11911 Siafion Swift) and "Ladies Be Seated" (2 to ottd 0STC*-FM KXXX 2:30 p.m. CST, Quaker Oats, Toni Co.) STAMFORD, CONN. Colby, Kansas moved Oct. 4 from ABC's Merchandise 'The Gateway to New England" 5000 Watts on 790 kc Mart audience studios to ABC's new Civic Studio, formerly Chicago Civic A B C Affiliate Theatre, in I city's Opera Bldg., home of Representative.. J, P McKINNEY & SON Represented Nationally By RURAL RADIO CO. network's TV operations. Page 84 October 11, 1948 BROADCASTING Telecasting FCC Actions Eight Ask Video (Continued from page 73) Applications Cont.: Stations of FCC WJNC Jacksonville, N. C.- Consent Requests Filed After Freeze to assignment of license to Lester L. Gould. In Television AM -1010 kc DESPITE the freeze imposed by WEAS Decatur, Ga. - CP increase power from 1 kw to 10 kw. the FCC to halt action on televi- APPLICATION RETURNED sion applications [BROADCASTING, AM-340 kc Oct. 4], eight requests for new TV WTIP Charleston, W. Va. -CP change facilities were filed last week with frequency from 1240 to 540 kc, In- the Commission (see FCC Box crease power from 250 w to 1 kw. RE- MAJOR STATIONS of Buffalo were represented at the dinner given by executives of TURNED Sept. 30. Score this page for details). At the Sattler's Dept. Store, in connection with the Food Fair held by that Buffalo, organi- same time one application, previ- October 6 Decisions . . , zation. Guests and hosts included 11 I. R. to ri Lounsberry, Not Cohen, WGR; Hank ously filed for a new video sta- DOCKET Kelly, R. A. CASE ACTIONS WBEN; Cornelius, Sattler's; Robert Thompson, WBEN; Si King, WEBR; Rev. tion, was withdrawn because of AM -1490 kc Dr. Churchill, WKBW; Charles Hahn Jr., Sattler's; Roger Baker, WKBW; Dick Rob- Adopted the FCC freeze-that of Harbe- order accepting new en- bins, WHLD Niagara Falls; Aaron Rabow, Sattler's, and Bill Doerr, WEBR. gineering proposal submitted Feb. 16 nito Broadcasting Co., Harlingen, by Telecolor Corp., West Springfield, Tex. Mass., as amendment to its application, reopened record, made such amend- WIRE -FM Indianapolis-Same. WENY WMOB -FM Starts Seven of the new applications ment part thereof, and closed record. -FM Elmira, N. Y. -Same. arrived Adopted decision granting amended WHEC -FM Rochester, N. Y. -Same. THE FM operation of WMOB Mo- at FCC last Monday application of Telecolor Corp. for new three for radio -movie star Harry- WJMJ -FM Philadelphia -Same. bile, Ala., ABC affiliate, was sched- station in West Springfield 1490 kc L. (Bing) 250 w uni. WCMI -FM Ashland, Ky. -Same. uled to get under way last Thurs- Crosby Jr., and four for Argument Continued WMIL Milwaukee -Same. day. WMOB -FM officials planned Leland Holzer, Los Angeles used Adopted order continuing oral argu- WNAM -FM Neenah, Wis. -Same. to duplicate the entire AM sched- car dealer. ment scheduled Oct. 18 to 10:30 a.m. TV- 198 -204 mc All seven applications Nov. 5, in re applications of Scripps - Topeka Bcstg. Assn. Inc., Topeka, ule from 6 a.m. to 12 midnight on list Ber- Howard Radio Inc. and Cleveland Bcstg. Kan. -CP new commercial TV station Channel 248, 97.5 mc with 8.8 kw. nard Assoc. as the engineering Inc., Cleveland, and granted each ap- on Channel 7 (174 -180 mc), ERP vis. WMOB, a Nunn station, is owned firm and Edward Iannelli as the plicant one hour's time within which 21.1 kw, aur. 10.6 kw uni. AMENDED to present oral argument. to change frequency to Channel 11 and operated by Gilmore N. Nunn engineer. One exhibit, listed as (198 -204 mc), increase ERP to vis. 4-A and regarding Sec. 4, 3, October 7 Applications . . . and J. Lindsay Nunn. Station page 26.3 kw, aur. 13.2 kw. Omitted by question 11 of FCC's ACCEPTED FOR FILING FCC from notice of July 8. manager is. D. H. Long. form, on pro- License for CP gramming plans and policies, is WHOS Decatur, Ala.-License to cover the same in all seven applications. CP new standard station. FCC BOX SCORE It is headed "Experimentation in WTBC Tuscaloosa, Ala.-License to Program Techniques and Techni- cover CP change frequency and in- Summary of Authorizations, Applications, stall new vertical ant. with FM ant. cal Development." mounted on top. New Station Requests, Ownership Harbenito Broadcasting Co., ap- KCVR Lodi, Calif.- License to cover plicant CP increase power and install new for Channel 9 (186 -192 trans. and make changes in ground SUMMARY TO OCTOBER 7 mc) at Harlingen and operating system. Appli- KGBS there, requested, through its WTCH Shawano, Wis.- License to Cond'l cations In cover CP new standard station and Class Licensed CPS Grants Pending Hearing attorney, that the application be specify studio location as 111 -113 E. AM STATIONS 1,779 3141 544 310 dismissed, without predudice, to re- Green Bay St. FM STATIONS 194 723e 83' 85 36 filing after the Commission has AM -910 kc TV STATIONS 7 116' 311 186 WMOG Brunswick, Ga.-CP change made its determinations as a re- frequency from 1490 to 970 Ire, increase .70 are on air; _ 425 are on air; .22 are on air; ' 31 are on air. All licensed sta- sult of allocation hearings involv- power from 250 w to 1 kw, install DA- tions also are operating. DN. ing frequencies in the low and Assignment of License TV APPLICATIONS Wichita Falls, Tex. -Leland Holzer, high band. The application had WFRL Freeport, Ill. -Voluntary as- Albuquerque, N. M.- Leland Holzer, Channel 10, 192.198 mc, 30 kw visual, been filed Aug. 19. [BROADCAST- signment of license 15 kw aural, antenna 199 ft. Estimated from Vincent S. Channel 5, 16 -82 mc, 17.5 kw visual, ING, Aug. 23.] Barker and Gladys J. Barker, partner- 8.75 kw aural, antenna height above cost of construction $163,337, first year ship d/b as Freeport Bcstg. Co. to average terrain 3,987 ft. Estimated cost operating cost $85,000, first year in- Freeport Bcstg. Co. Inc. of construction $179,950, first year op- come not estimated. Filed Oct. 4. Modification of CP erating cost $75,000, no estimate of Yakima, Wash. -Harry L. Crosby Jr., Channel 6, 82 -88 mc, 20 kw visual, 10 Cleveland 1300-kc Oral WHDH Boston first year income. Mr. Holzer is owner -Mod. CP increase company in Los Angeles kw aural, antenna 995 ft. Estimated power, etc., for extension of completion of a used car first year Argument Is Postponed date. and has an AM application pending cost of construction $173,337, at Long Beach, Calif., and a TV ap- operating cost $90,000, first year income ORAL ARGUMENT KFDM Beaumont, Tex. -Mod. CP in- plication pending at San Diego, Calif. not estimated. Filed Oct. 4. on Cleveland crease power, etc., for extension of com- AM APPLICATIONS 1300 -kc case, scheduled for Oct. 18, pletion date. Filed Oct. 4. Boise, Ida. -Leland Holzer, Channel Albany, Ga.- Houston Broadcasters, was continued last week by FCC License Renewal 1330 kc, 1 kw, fulltime. Estimated cost 6, 82 -88 mc, 20 kw visual, 10 kw aural, to Nov. 5, 10:30 Applications filed of of $32,400. Applicant is licensee of WDIG a.m. Participants for renewal li- antenna 2,961 ft. Estimated cost Ala. Filed Sept. 30. cense of WTNJ Trenton, N. J.; KSFT construction $152,850, first year operat- Dothan, are Scripps- Howard Radio Inc., Trinidad, Col.; KMBC -FM Kansas City, ing cost $95,000, first year income not Corning, N. Y. -John S. Booth, 1360 which operates W E W S (T V) and WSBF (FM) South Bend, Ind. estimated. Filed Oct. 4. kc, 1 kw, daytime. Estimated cost $20; Cleveland CP to Reinstate Co., 042. Mr. Booth is 33% owner and vice and other radio stations, El Paso, Tex. -El Paso Television president of WCHA Chambersburg, Pa., KOPP -FM Ogden, Utah to re- Channel '7, 174 -180 mc, 2.94 kw visual, and Cleveland Broadcasting Inc., -CP ft. Esti- and president and 39% owner of WLEA instate CP which authorized new FM 1.47 kw aural, antenna 877 Hornell, N. Y. He is active manager of locally -owned firm which is FM station which expired Sept. 12. mated cost of construction $109,000, first year operating cost $84,000, first WCHA and supervises management of permittee there. FCC has pro- License for CP Tele- WLEA. Filed Sept 30. WHBS -FM Huntsville, Ala. -License year income 570,000. El Paso Palm Springs, Calif.-William T. posed to grant 5 kw fulltime, division is owned by Clyde Weatherby, 910 kc, 500 w, to cover CP for changes in FM station. owner of Hamilton Broadcasting Co., Smith, daytime. Esti- rectional, on 1300 kc to Cleveland WMBD -FM Peoria, 111. -Same. Tex., mated cost $31,463. Mr. Smith is owner [BROADCASTING, operating KCLW Hamilton, and of Pacific Mill & Lumber Co. (whole- Broadcasting July KFSD -FM San Diego, Calif.- -Same. is an automobile and heavy equip- sale lumber business), Los Angeles. He 19]. dealer Filed Oct. 6. Modification of CP ment at Hamilton. has AM applications pending at Ukiah KRMD -FM Shreveport, La. -Mod. CP Spokane, Wash. -Harry L. Crosby Jr., and Bakersfield, Calif. Filed Oct. 4. Meanwhile, the Commission also new FM station to change ERP from 23 Channel 7, 174 -180 mc, 30 kw visual, Ripley, Tenn.- Ripley Broadcasting has scheduled oral argument for 15 kw aural, antenna 2,725 ft. Esti- Co., 1400 kc, 250 w, fulltime. Estimated kw to 10.82 kw, ant. height above Oct. 26, 11 a.m., average terrain from 260 ft. to 247 ft. mated cost of construction $209,337, cost $24,101. Ripley Broadcasting is on requests of the first year operating cost $125,000, first owned by Aaron B. Robinson. Mr. Rob- Steinman interests Keystone KWOC -FM Poplar Blurt, Mo.-Re- year income not estimated. Mr. Crosby inson owns Dixie Broadcasting Co., - submitted application for mod. CP listed his holdings as follows: 80% permittee of WDXI Jackson, Tenn.; is Broadcasting Corp. (WKBO), new FM station to change ERP from Bing Crosby Enterprises Inc., 45% 50% owner of Union City Broadcasting Harrisburg, York Broadcasting 9.6 kw to 15.810 kw, ant. height above Bing Crosby Producers Inc., 50% Bing - Co. Inc., licensee of WENK Union City, average terrain from 225 ft. to 190 ft. lin Stock Farm and 100% Bing Crosby Tenn., and owns 550 of 1,200 shares in Co. (WORK), York, and Reading KFI -FM Los Angeles -Mod. CP new Cattle Co. He also owns 185 shares in Cornith Broadcasting Co., licensee of Broadcasting Co. (WRAW), Read- FM station to ant. height above Oct. 4. Miss. 4. change KMPC Los Angeles. Filed WCMA Cornith, Filed Oct. ing, Pa.-for new Class B FM fa- average terrain from 2900 ft. to 3045 ft. Tacoma, Wash. -Harry L. Crosby Jr., FM APPLICATIONS WMOB -FM Mobile, Ala.-Mod. CP Channel 9, 186 -192 mc, 30 kw visual, Adrian, Mich.-James Gerity Jr., cilities. FCC proposed to grant new FM station for extension of com- 15 kw aural, antenna 1,073 ft. Estimated Channel 230 (93.9 mc), 6.95 kw, antenna the WKBO request deny first but the pletion date. cost of construction $209,337, height above average terrain 170 ft. others on duopoly grounds involv- KWIK -FM Burbank, Calif. -Same. year operating costs $125,000, first year Estimated cost of construction $18,300. income not estimated. Filed Oct. 4. Mr. Gerity is owner of WABJ Adrian. ing other KRFM Fresno, Calif. -Same. Steinman stations Tucson. Ariz. -Leland Holzer, Chrn- Filed Oct. 1. [BROADCASTING, KGO -FM San Francisco -Same. nel 6, 82 -88 mc, 20 kw visual, 10 kw Ithaca, N. Y.-Ithaca College, non- July 26]. The ar- WENR -FM Chicago -Same. aural, antenna 611 ft. Estimated cost of commercial educational station on gument was incorrectly identified construction $140,325, first year operat- Channel 219 (91.7 mc), 10 w, antenna as involving an AM KWFM San Diego, Calif. -Same. ing cost $75.000, first year income not height 80 ft above ground. Estimated proceeding at WXYZ -FM Detroit -Same. estimated. Filed Oct. 4. cost $2,850. Filed Oct. 1. York in BROADCASTING, Oct. 4. BROADCASTING Telec asting October 11, 1948 Page 85 Closed Circuit At Deadline ... (Continued from page 4) lar WSB -TV Atlanta. His chief, ex -Gov. James M. Cox, understood to have advised White House it would be impossible to re- S ECIAL BMB REPORTS RMA BOARD OKAYS PROMOTING lease him for campaign. F U. TV R 69 STATIONS COMPLETED S. STANDARDS ABROAD RADIO HAS its own inside Whodunit. Num- B B's 1948 Interim Area Report showing day RADIO Mfrs. Assn. board meeting Friday ber of broadcasters in recent negotiations a d night audiences of 69 stations in some approved proposal by joint committee of set, have been set back on their heels by union 3 i counties and cities, is now being distributed tube and transmitter manufacturers to work spokesmen who have quoted actual income to all BMB subscribers and AAAA and ANA with export commission in promotion of U. S. and earning figures. Central source is confi- m mbers, with copies available to others at standards for TV equipment in foreign mar- dential files of FCC. Idea advanced that re- 50 each. kets. Board okayed invitation to NAB and cent separations from FCC might eliminate Made in March at request of 69 BMB sub - TBA to cooperate with RMA in contesting possible leaks. sc ibers who did not want to wait for next legality of Pennsylvania license tax against y' is nationwide BMB survey, including num- taverns operating TV sets on grounds TV is TURN -ABOUT on so- called Avco procedure b_ of stations not on air when first national interstate commerce (see story page 56). under consideration by FCC may run this st dy was made in 1946, interim study was Board also set up committee to offer Wayne way: Rescind regulation requiring competi- m de only in counties and cities which parti- Coy, FCC chairman, RMA cooperation in ex- tive bidding on station sales (since FCC can't cl ants asked to have measured and does not pediting FCC decision in TV case involving force seller to close with anyone). Require cl im to report on full coverage of these sta- ultra high frequencies. advertising of all station transfers and all ti ns everywhere. new station authorizations in local papers It is intended for use in conjunction with KOB ASKS GRANT on "speak now or forever hold your peace" l' 6 study. Interim report was paid for by PETITION filed Friday at FCC by KOB Al- basis. Proposed regulation subject to comment p rticipating stations and not out of general buquerque seeking removal from pending and argument, may be forthcoming this month. B B funds. file and grant of its 4% -year old request for permit on 770 kc, 50 kw fulltime, in such UNIVERSAL International is ready to consider all contract -production of television film T &T QUERIED ON VIEWS manner that it and WJZ New York would be established as Class I -B stations each with proposals without making formal announce- F STRATOVISION LINKAGE 50 kw power and protecting the other with ment. Reason for latter said to be fear of recrimination by exhibitors. F C's PROBE of AT &T and Western Union directional array. KOB now on 770 kc with r: es for television network relays (earlier 50 kw day, 25 kw night under special service LONG -OVERDUE ruling on Mayflower edi- story, page 27) recessed 3. authorization first granted in 1941. Licensed Friday to Nov. torializing decision is irking FCC members. Under cross -examination, AT &T Assistant for 10 kw on 1030 kc and holder of permit Case was decided last June [BROADCASTING, V ce President Hanselman for 50 kw on 1180 kc, KOB received SSA John J. said he 21] with to t ught company would not permit Strato- as result of international conflict problems June instructions lawyers to draft opinion. Now Law Bureau has been told to vi:ion relay linkage of AT &T arising with adoption of North American eastern and produce forthwith. Decision in substance was m dwestern networks for World Regional Broadcasting Agreement. WJZ is Series game to apply yardstick of "fairness," Boston if telephone company had its licensed on 770 kc with 50 kw fulltime. thus rescind- fr.m ing no- editorializing rule and with no hard o n connecting facilities available. Since it and fast formula on balancing pros h no such link now, he said, interconnection KSL TOP REALIGNMENT and cons. o and two networks would of Stratovision be C. RICHARD EVANS, assistant manager PLEAS of broadcasters during of NAB al owed (see bulletin page 4). round KSL Salt Lake City since last January, ap- district meetings for per -piece privilege in pointed station manager, replacing Ivor SESAC were not vice contracts uttered in vain. BS Sharp, named executive president. Other NAB general Don GIVEAWAY STAND announced by KSL board of counsel, Petty, expected to appointments, meet in New York with officials. NAB C ARIFICATION of MBS' interpretation of were: Ralph W. Hardy as SESAC directors, assistant Music Committee also will tackle problem. w at constitutes "audience buying" program manager and D. Lennox Murdoch as execu- st ted Friday by Edgar Kobak, president. tive assistant. Mr. Sharp joined KSL in 1938, H regarded as completely acceptable pro - later was made vice president and general TAGGING of approaching Mexico City high - g ams awarding prizes to studio audience manager. Mr. Evans with station since 1927, frequency conference as continuance of "cold electronic p' rticipants or to those submitting material was chief engineer for several years. Mr. war aimed at U. S." gains credence u d on air. Programs that "bribe" listeners Hardy was executive assistant in charge of as world delegates converge on nation below to listen for prizes rather than for entertain - public affairs. Mr. Murdoch, with KSL for border. Latest rumble: British and French m nt, regarded by network as "not good radio past 18 years, was director of station rela- want to postpone session or bring early ad- a d in long run not good for radio," Mr. tions. journment before any action can be taken. K bak said. DETROIT TV MOTION FURTHER argument by broadcasters in FCC's general allocation proceeding on fixed K AN SALE COMPLETED MOTION filed Friday by FCC to dismiss ap- and mobile service (see story page 29) may peal of United Detroit Theatres Corp. from S LE of KTAN Sherman, Tex., to newly - show that Commission's proposed provisions Commission's order of Feb. 12 denying movie f . med Sherman Broadcasting Corp. by Den - for broadcast remote pickup facilities would firm's request that its Detroit video applica- is n Broadcast Corp. completed, subject to seriously hamper outside -of- studio program- tion be put into comparative hearing with re- F C approval. Price not divulged. Euclid ming. Broadcasters might have enough cue quest of King Trendle Broadcasting Co. for T and Tony Anthony principal - channels but insufficient program channels. Fant stock extension of time to complete construction of h.lders in bidding firm. Present owners are WXYZ -TV Detroit [BROADCASTING, March E mer and Joel PARAMOUNT Pictures through Buchanan Scarborough Carroll, Fort 1]. FCC held U. S. Court of Appeals for and Mrs. Mary Stewart, Los Angeles. & Co., New York and RKO Radio Pictures rth, D. C., where case pends, is without jurisdic- through Foote, Cone & O is McKenzie is manager of station, which go before special three- Belding, New York, tion and case should looking for video b: an operation last December. judge District Court. Appeal also termed in- shows. valid since 20 -day period within which to act had long passed. IN PLANNING stage at famed Cornell U. IBK HEARING DEFERRED is project for TV production unit, probably to be separately IBK Knoxville, Tenn., Friday granted pe- VOTING POPULACE ANALYZED incorporated, which would ti ion for redesignation of oral argument set specialize in public interest TV filming of Cor- 0 t. 18 on recommended decision of ex -Comr. NINETY -FIVE million U. S. citizens will be nell laboratory, research and agricultural C 'fford J. Durr to delete station [BROAD - of voting age by Nov. 2, U. S. Census Bureau activities. Mike Hanna, general manager of C TING, July 5]. FCC continued argument estimates in breakdown of population above WHCU, Cornell's commercial AM operation, w thout date. Comr. Durr held Evangelist and below age 21. Bureau released tables is sparking project which also encompasses J. Harold Smith "unfit" to continue WIBK covering voting population in recent Presi- operation of TV station by Cornell, for which o eration. dential years, with breakdowns by states. application is pending. P ge 86 October 11, 1948 BROADCASTING Telecasting KMBC KFRM -.w1b4, Mr[ ISEART'B hinorn the &ant of SPECIAL TRADE PAPER EDITION KANSAS CITY, OCTOBER, 1998 RADIO'S TOUGHEST AUDIENCE CHECK KMBC -KFRM Team More Than 10,500 KFRM Listeners Pioneers in Serving Vast Trade Area Respond as Mercury Hits 100° When KFRM went on the air last December 7, it was Audience Loyalty Unprecedented the first time in history that the government had permitted During the two week period from July 25 through the operation of a broadcast August 7, Station KFRM conducted an audience transmitter a great distance contest, resulting in an avalanche of mail from loyal from the main studios. Over listeners totaling 10,800 pieces. 200 miles of special circuits Despite flood conditions in the State of Kansas connect the transmitter, 10 miles south of Concordia, in the first week, of sufficient proportions to isolate Cloud County, Kansas, with many communities, and a heat centage of votes went to the the KMBC -KFRM studios in wave the second week that KFRM features devoted to Kansas City. Kansas Governor sent the mercury up to 100 agricultural activities. The When Governor Carlson Reports to People degrees, the letters poured in. economic factor of receiving threw the switch a new radin The KFRM audience in their reliable, up - to - the - minute voice for Kansas City's great Over Station KFRM response demonstrated a loy- market and farm information trade territory was born -The alty that is unprecedented (which aids farm families) KMBC -KFRM Team. Governor Frank Carlson of - Kansas brings timely "Re- and this in the lowest audience was mentioned repeatedly by "The Team," an entirely new response season of the year! contest entrants. "Interesting radio term, now is a household ports to the People" of the word to millions who depend State each Sunday afternoon Listeners were invited to presentation of facts" was on It for the beat rural pro- at 1:30 p.m. on KFRM. The write 50 words or less on "My praised. gram service. Many members Governor, at KFRM inaugural Favorite KFRM program is Entertainment groups and of the advertising fraternity ceremonies, : "With because ". personalities of The KMBC - have tested and studied its ef- stated fectiveness. KFRM, the farmers and stock- Every single program on KFRM Team received gener- ous mention, too, indicating A dream of Arthur B. men of Kansas have reliable KFRM received numerous Church, founder and president, radio service from the great votes as the favorite. It is sig- the popularity of the talent has become a reality. With Trade capital, Kansas City." nificant that the largest per- staff. Such outstanding enter- The KMBC -KFRM Team he tainment programs as The has accomplished Kansas City Texas Rangers, Dinnerbell primary trade area coverage KFRM Programs Link Rural Audience otherwise Roundup, Brush Creek Follies, unobtainable. To Trade Center and Western Roundup, re- Phil Evans, director of KMBC -KFRM Service Farms, ceived hundreds of first place and associate Ken Parsons, are The KMBC - KFRM Team form of market broadcasts, votes. two of the best livestock and brings millions of listeners in grain, poultry and produce Quite surprising to the con- agronomy experts on radio to- the territory, who look to quotations, news and informa- test judges was the fact that day. They deliver practical in- Kansas City as their trade tional features, and good en- several hundred entrants, al- formation, as does Bob Riley, capital, valuable service in the asked to name a single who broadcasts the livestock tertainment. though markets direct from the Live- KFRM program, chose to stock Exchange. Home econ- write their letter about the omist Betty Parker and home- station or the entire list of maker Caroline Ellis assist In programs carried by KFRM. providing a great home infor- Many entrants stated quite mational service. Erle Smith heads a great news depart- frankly that it was somewhat ment - tops on "hometown difficult for them to select a headlines," too. Sam Molen, particular favorite, since in sportscaster, author, Is nation- their opinion, there were nu- ally recognized in his field. merous programs they con- The KMBC -KFRM Schoolhouse sidered outstanding. programs have repeatedly won national' honors.. This splendid response to the contest, during a normally The entertainment field la not overlooked, and the KMBC - slow season for letter writing, ^ÍCFRM'program staff of full- made further slower by the time professional talent is the handicap of floods and a heat finest in the entire middle west. wave, proves clearly that KFRM has doubled the po- KFRM, teamed with KMBC tential listening audience of has won the loyal attention of great program - building station KMBC. Together, "The millions of listeners in the Team" is enriching the lives Kansas City Trade area and of the Kansas City Trade Ter- Shaded map shows mail response in KFRM's summer is performing a vital service ritory. contest, together with KMBC -KFRM contours. for them. - Your best b is

AUDIENCE SIZE and composition by quarter-hours for all programs heard in 41 central and western Oklahoma counties were measured early this year In a Listener Dairy Study conducted by Audience Surveys, Inc. Details of this thorough -going study of radio listening are available from either WKY or Katz Agency representatives.

FAR MORE LISTENERS Morning Afternoon Night

far more listeners PER DOLLAR

OKLAHOMA CITY

0 NED AND OPERATED BY THE OKLAHOMA PUBLISHING COMPANY: THE DAILY OKLAHOMAN - OKLAHOMA CITY TIMES - THE FARMER -STOCKMA KVOR, COLORADO SPRINGS - KU., DENVER. (Affiliated Management) - REPRESENTED Bl" THE. KATZ AGENCY. INC.