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Calendar2 019 of Events How to Use Media Group Online’S Annual Calendar of Events CALENDAR2 019 OF EVENTS HOW TO USE MEDIA GROUP ONLINE’S ANNUAL CALENDAR OF EVENTS The Annual Calendar of Events is found in the Special Reports and Broadcast Planning Sections of the Media Group Online Website. This calendar provides a list of holidays and other designated special-event occasions, which can be used to pursue new advertising revenue opportunities. Within each month’s listing, you will find three classifications of events: monthlong, weeklong and designated days. Some events are national in scope while others are more local. To receive the maximum benefit from the Annual Calendar of Events, we suggest the following: • Schedule a staff meeting to discuss those special events that are two to three months in the future. Allow everyone to contribute ideas as to what events might serve as catalysts for revenue-generating station promotions. Determine which advertisers would be the prime prospects for these special promotions. Assign one person to guide these promotions from inception to fruition. • Instruct each member of your sales staff to select one event each month he or she thinks is the best opportunity to achieve added sales revenue. Ask for suggestions about how the event should be announced, implemented and assessed for results. Again, assign one salesperson to manage the promotion from beginning to end. • Use the calendar to prepare a list of community-event opportunities for your station to sponsor. Hosting a local event, such as the “KXXX-TV Have-A-Heart Walk” not only shows your support for the community, but also generates publicity for your station. • Look for events that could help your salespeople make connections with unique or small businesses. For example, National Bagel Day (15th) and National Croissant Day (30th) occur during January, which are excellent for a local bakery to promote itself. • Explore the calendar for events that are related to a theme. June and July are Fireworks Safety Month, so record and post a video from a local accident/fire prevention specialist. September is Hunger Action Month. Find advertisers who would like to help promote/support local food pantries. • Share this calendar with your programming department. Various events can serve as sources of potential talk-show subjects. Schedule a segment with a veterinarian or other expert during National Dog Bite Prevention Week (April 14–20). • Programming can also look for opportunities to run a series retrospective or special program marathon by searching for special events related to a specific program. For example, March 2019 is the 55th anniversary of the premiere of “Jeopardy” and November 2019 is the 50th anniversary of “Sesame Street.” Generate events to support these classic programs and others. • Assign one person to keep track of the details and the outcome of each event from the Annual Calendar of Events. Create success stories of how you helped various categories of advertisers gain traffic and/or added revenue, and then share these stories with advertisers in other categories, so they can benefit from the sponsorship of a special event. Media Group Online, Inc. 103 Sterling Mine Rd. Sloatsburg, NY 10974 845-712-5620 www.mediagrouponlineinc.com © 2018 Media Group Online, Inc. All rights reserved. 2019CALENDAR OF EVENTS January February March Month-Long Events: Month-Long Events: Month-Long Events: Be Kind to Food Servers Month American Heart Month American Red Cross Month Book Blitz Month International Boost Self-Esteem Month Colorectal Cancer Education and Awareness Month International Creativity Month Library Lovers Month Credit Education Month National Glaucoma Awareness Month National African-American History Month Deaf History Month (Mar. 13–Apr. 15) Oatmeal Month National Bird-Feeding Month International Black Women in Jazz Month National Mentoring Month National Cherry Month Irish-American Heritage Month National Personal Self-Defense Awareness Month National Parent Leadership Month Music in Our Schools Month National Poverty in America Awareness Month National Pet Dental Health Month National Craft Month National Radon Action Month National Time Management Month National Kidney Month National Skating Month Plant the Seeds of Greatness Month National Multiple Sclerosis Education & Awareness Month National Stalking Awareness Month Return Shopping Cards to the Supermarket Month National Nutrition Month National Volunteer Blood Donor Month Spay/Neuter Awareness Month National Peanut Month Youth Leadership Month National Umbrella Month Week-Long Events: Wise Health Care Consumer Month National Women’s History Month Poison Prevention Awareness Month Week-Long Events: Save Your Vision Month 6–12 Dating and Life Coach Recognition Week Youth Art Month 7–9 Elvis Presley 84rd Birthday Celebration (1935) 3–9 African Heritage and Health Week 11–17 Cuckoo Dancing Week 8–14 Love May Make the World Go ‘Round, but Laughter 12–17 North American International Auto Show (Detroit) Week-Long Events: Keeps Us From Getting Dizzy Week 20–26 Clean Out Your Inbox Week 10–16 International Flirting Week 1–7 National Cheerleading Week 17–23 National Engineers Week 2–17 Iditarod Trail Sled Dog Race Designated Days: 17–23 Random Acts of Kindness Week 3–9 Celebrate Your Name Week! 3–9 (tentative) National Consumer Protection Week 1 New Year’s Day Designated Days: 3–9 Telecommuter Appreciation Week 1 Allstate Sugar Bowl 4–8 National School Breakfast Week 1 Outback Bowl South by Southwest (SXSW) 1 Bubble Gum Day 8–17 1 Rose Bowl Game Termite Awareness Week 1 G.I. Joe Introduced: 55th Anniversary (1963) 10–16 1 Tournament of Roses Parade World Folk Tales and Fables Week 1 “Good Times” TV Premiere: 45th Anniversary (1974) 17–23 2 55-MPH Speed Limit: 45th Anniversary National Cherry Blossom Festival 1 National Candy-Making Day Mar. 21–Apr. 14 2 Happy Mew Year for Cats Day 2 “The Secret Storm” TV Premiere: 65th Anniversary (1954) 3 Alaska Admission Day: 60th Anniversary 2 Groundhog Day (“Punxsutawney Phil”) 3 “The Arsenio Hall Show” TV Premiere: 30th Anniversary Designated Days: 2 Take Your Child to the Library Day 5 National Bird Day 3 “The Day the Music Died”: 60th Anniversary (1959) 5 Bradley Cooper, actor, director, Birthday (1975) 1 Baby Sleep Day 3 Norman Rockwell, artist and illustrator, 7 College Football Playoff Championship Game 1 National Horse Protection Day 125th Birth Anniversary (1894) 8 Show-and-Tell Day at Work 1 National Pig Day 3 Super Bowl LIII 9 “Rawhide” TV Premiere: 60th Anniversary (1959) 1 Plan a Solo Vacation Day 4 Facebook Launches: 15th Anniversary (2004) 12 National Hot Tea Day 1 Zero Discrimination Day 5 Chinese New Year 13 “The Sopranos” TV Premiere: 20th Anniversary (1999) 3 Simplify-Your-Life Day 5 Hank Aaron, Hall of Fame baseball player, Birthday (1934) 15 “Happy Days” TV Premiere: 45th Anniversary (1974) 3 World Birth Defects Day 6 National Girls and Women in Sports Day 15 Martin Luther King Jr.: 90th Birth Anniversary (1929) 3 National Anthem Day 7 National Black HIV/AIDS Awareness Day 15 National Bagel Day 4 National Backcountry Ski Day 9 The Beatles Appear on “The Ed Sullivan Show”: 16 National Quinoa Day 4–5 Carnival 55th Anniversary (1974) 17 Popeye Debuts: 90th Anniversary (1929) 5 International Pancake Day 9 National Pizza Day 17 International Mentoring Day 5 Mardi Gras 9 Read in the Bathtub Day 17 Betty White, actress, Birthday (1922) 5 National Poutine Day 11 Get Out Your Guitar Day 17 Kid Inventors’ Day 5 Town Meeting Day 11 National Shut-in Visitation Day 17 Get to Know Your Customer Day 6 Shaquille O’Neal, former basketball player, 11 Man Day 19 National Popcorn Day Birthday (1972) 11 Satisfied Staying Single Day 21 Martin Luther King, Jr: 9 Barbie Debuts: 60th Anniversary (1959) 13 Employee Legal Awareness Day Birthday Observed and Federal Holiday 10 Check Your Batteries Day 13 National Wingman Day 21 National Hugging Day 10 Daylight Saving Time Begins 14 Ferris Wheel Day 22 Answer Your Cat’s Question Day 11 “Cops” TV Premiere: 30th Anniversary (1989) 14 Valentine’s Day 23 National Handwriting Day 11 National Napping Day 14 National Donor Day 23 Snowplow Mailbox Hockey Day 13 Smart & Sexy Day 15 John McEnroe, sportscaster, Hall of Fame tennis 24 Belly Laugh Day 15 Ides of March player, Birthday (1959) 24 First Canned Beer: Anniversary (1935) 15 True Confessions Day 17 NBA All-Star Game 24 National Compliment Day 16 National Panda Day 17 Daytona 500 25 First Scheduled Transcontinental Flight: 16 No Selfies Day 17 “A Prairie Home Companion” Premiere: 60th Anniversary (1959) 16 National Quilting Day 40th Anniversary (1979) 25 Macintosh Debuts: 35th Anniversary (1984) 17 St. Patrick’s Day 17 Random Acts of Kindness Day 25 National Preschool Fitness Day 19 National Agriculture Day 18 Presidents’ Day 26 “The Dukes of Hazzard” TV Premiere: 20 Spring Begins 21 Introduce a Girl to Engineering Day 40th Anniversary (1979) 20 Spike Lee, director, producer, writer and actor, 22 National Margarita Day 26 Local Quilt Shop Day Birthday (1957) 23 Open That Bottle Night 27 Screen Actors Guild Awards 21 Purim 24 Academy Awards Presentation 27 2019 Pro Bowl (NFL) 21 World Down Syndrome Day 26 Grand Canyon National Park Established: 28 Data Privacy Day 21 United Nations: International Day of Forests 100th Anniversary (1919) 28 Alan Alda, actor, director, Birthday (1936) 22 As Young As You Feel Day 27 International Polar Bear Day 30 National Croissant Day 22 National Goof-Off Day 27 Joanne Woodward, actress, Birthday (1930) 31 Inspire Your Heart with the Arts Day 23 National Puppy Day 28 Floral Design Day 31 Jackie
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