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Engage Media Kit 2020

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Engage Media Kit 2020 ACCUFORM PRINTING & GRAPHICS, INC. MEDIA KIT 2020 NOVI | DISCOVER. CONNECT. BELONG. CELEBRATING RE-CREATING RECREATION It’s times like these where we need each other more than ever. 10 It’s why – despite not Novi Public having programming Library opportunities or camp celebrates offerings in this issue of building’s 10th years Engage – we still felt you anniversary ...... 36 needed some ideas for recreation ......................12 RESOURCES FOR SENIORS HEROES 24 WORK HERE Ascension Providence Hospital team steps up in time of need ...................6 YOUR CITY OF NOVI MAGAZINE NOVI | DISCOVER. CONNECT. BELONG. LOCAL NEWS & LIFESTYLE PUBLICATION OWNED BY THE CITY OF NOVI PROUD CITY OF NOVI PRINTING PARTNER PRODUCTION SALES & MARKETING CALL 313.271.5600 INCREASE YOUR SALES TODAY Engage Magazine has been a staple of the City of Novi for the past 12 years. Households and businesses alike share in the related topics that bring our city together as well as bringing in surrounding communities. • This is the only Novi Magazine where you can partner with the city and get access to our residents and businesses on a bimonthly basis. FROM THE DESK OF • Engage is a known commodity in our community MAYOR BOB GATT... and is read by our residents because they always know it’s where to go for information about We have a great story to tell here in the City of Novi. programming and events happening in the city. It’s a story of our residents and businesses, of our accomplishments and growth. Most importantly, it’s a • We are doing this magazine to help our business story that needs to be told more often. community expand their reach into homes with the For more than a decade, we have used the Engage! city’s stamp of approval. magazine to promote Novi Parks programming, as well as City events and services and Novi Public Library happenings three times a year. It has proven to be an • This is absolutely a partnership and we are open effective method of communicating with our residents to story ideas and working with businesses to - approximately 75% of our registrations come via provide them with more than just an Engage! marketing - and we want to enhance their advertisement on a page. experience by sharing more stories and programming more frequently. Engage! now has a new look and feel. It has been redesigned to inform, entertain, educate and inspire people to connect with and contribute to the Novi community through articles focusing on events, REACHES: services, programs and opportunities, as well as the traditional program listings. • 60,000 RESIDENTS Our residents and business deserve the very best and • 2,400 BUSINESSES Engage! is going to deliver that on a bimonthly basis. If you have a story to tell, there is no better place to tell it! • 70,000 READERSHIP • 500,000 DIGITAL HITS PER YEAR If you are interested supporting Engage! as an advertiser or have a great story to tell, please reach out • 186,000 COPIES PRINTED to our partners at Accuform 313.271.5600 or email our & MAILED PER YEAR Community Relations team at communityrelations@ cityofnovi.org. * 75% Of All Registrations For Parks And Library Programming Come From The Hard Copy Bob Gatt Edition Of Engage. • Print Distribution 31,000 Affl uent Homes And Businesses Mayor & 42-year Novi resident • 42,000 Website Views Per Month • Average Time On Site: 1:50 Mins CALL ACCUFORM PRINTING TO ADVERTISE IN ENGAGE! PAUL CELL: 313.377.6899 • GAIL CELL: 313.779.1049 OFFICE 313.271.5600 LIVE LINKS FREE! ADVERTISERS IN ENGAGE GET A FREE LIVE WEB PRESENCE OF THEIR LATEST AD THROUGH THE CITY OF NOVI Readers can click on the advertisers web address and be transferred directly to their site or landing page for ad. WE OFFER THIS FREE AS A SERVICE TO OUR READERS AND ADVERTISERS! DIRECT MAIL & SOCIAL MEDIA SERVICES Additional Services COMBINED GET THE BEST OF BOTH WORLDS! • Direct Mail – Hand Picked Routes using our processes below to enhance your marketing. • Social Match – We pre-match your mailing list to social media accounts and delivery your ads to those people before, during and after your mailing. • MAIL Tracking – We can track your mail just like you track your packages! Right down to the individual address. • INFORMED Delivery – Delivery your message to the addressee via email or alert without having • 60,000 RESIDENTS their email address. • 2,400 BUSINESSES • CALL Tracking – You can’t guarantee your sales • 70,000 READERSHIP reps or receptionists will ask this question “ How did you hear about us?”as a result of your mail • 500,000 DIGITAL HITS PER YEAR campaign. Using our system software we • 186,000 COPIES PRINTED can give you Full demographics data on callers! & MAILED PER YEAR • ONLINE Follow-Up – Repetition is the key to effective marketing – 80% of sales are made between the 8th to 12th contact. • Social Media Follow-Up – Re-engage website visitors from your mailing with by reaching them with multiple impressions on their social media newsfeeds. • Lead Match – with Lead match, you can know who visited your website as a result of the mailing. WINTER 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE WINTER/SPRING JAN./FEB. 2020 Reservation New Year’s Day 1/1 Winter Clearance • St. Patrick’s Day • Mardi Gras JAN./FEB. Date: Nov. 11th Reservation Material Deadline: MLK Day Super Bowl • Easter • Mother’s Day Date: Jan. 20th Nov. 15th 1/20 Valentine’s Day • Cinco de Mayo • Spring Season Material JANUARY Chinese New Year 1/25 • March Madness Deadline: Jan. 23rd WINTER 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE WINTER/SPRING JAN./FEB. 2020 Reservation Groundhog Day 2/2 Winter Clearance • St. Patrick’s Day • Mardi Gras JAN./FEB. Date: Nov. 11th Reservation Material Deadline: Valentine’s Day 2/14 Super Bowl • Easter • Mother’s Day Date: Jan. 20th Nov. 15th Washington’s Birthday 2/17 Valentine’s Day • Cinco de Mayo • Spring Season Material FEBRUARY Mardi Gras 2/25 Easter • March Madness Deadline: Jan. 23rd WINTER/SPRING 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE SPRING/ JAN./FEB. SUMMER 2020 Reservation St Patrick’s Day 3/17 Mother’s Day • Spring Season MAY/JUNE Date: Jan. 20th Reservation Material Deadline: March Madness Graduation • Easter Date: Mar. 23rd Jan. 23rd Spring Season Cinco de Mayo • March Madness Material Deadline: MARCH Mar. 26th WINTER/SPRING 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE SPRING/ JAN./FEB. SUMMER 2020 Reservation Easter 4/12 • Spring Season MAY/JUNE Date: Jan. 20th Reservation Material Deadline: • Summer Season Date: Mar. 23rd Jan. 23rd • Mother’s Day Material Deadline: APRIL Mar. 26th WINTER/SPRING 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE SPRING/ JAN./FEB. SUMMER 2020 Reservation Cinco de Mayo 5/5 • Graduation MAY/JUNE Date: Jan. 20th Reservation Material Deadline: Mother’s Day 5/10 • Father’s Day Date: Mar. 23rd Jan. 23rd Armed Forces Day 5/16 • Memorial Day Material Deadline: MAY Memorial Day 5/25 • Cinco de Mayo Mar. 26th CITY OF NOVI CITY SPRING/SUMMER HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE SUMMER 2020 2020 MAY/JUNE JULY/AUGUST Reservation Father’s Day 6/21 Father’s Day • Summer Season Reservation Date: Mar. 23rd Date: May 25th Material Deadline: July 4th • Father’sDay • July 4th Material Mar. 26th Summer Season • Graduation Deadline: JUNE Early Back to School • Back to School Season May 28th SUMMER 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE FALL 2019 JULY/AUG. SEPTEMBER Reservation Independence Day 7/4 Summer Season OCTOBER Date: May 25th Reservation Material Deadline: Graduation Date: July 22nd May 28th Back to School Season Material Deadline: JULY July 4th July 25th SUMMER 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE FALL 2019 JULY/AUG. SEPTEMBER Reservation • Breast Cancer Awareness OCTOBER Date: May 25th Reservation Material Deadline: • Columbus Day • Boss’s Day Date: July 22nd May 28th • Sweetest Day • Fall Halloween Material Deadline: PLANNING CALENDAR SEASONAL ADVERTISING AUGUST July 25th SUMMER 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE FALL 2019 JULY/AUG. SEPTEMBER Reservation Labor Day 9/7 Fall/Halloween • Veterans Day • Black Friday OCTOBER Date: May 25th Reservation Material Deadline: Patriot Day 9/11 Football Season • Cyber Monday • Christmas Date: July 22nd May 28th Breast Cancer Awareness • Kwanzaa • New Year’s Day Material Deadline: SEPTEMBER Holiday Season July 25th SUMMER 2020 HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE WINTER 2019 JULY/AUG. NOVEMBER Reservation Breast Cancer Awareness • Veterans Day • Black Friday DECEMBER Date: May 25th Reservation Material Deadline: October 1st through 31st • Cyber Monday • Christmas Date: Sept. 23rd May 28th • Kwanzaa • New Year’s Day Material Deadline: OCTOBER Sept. 26th HOLIDAY WINTER HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE HOLIDAY WINTER 2020 2020 NOV./DEC. JAN./FEB. Reservation Veteran’s Day 11/11 Thanksgiving • New Year’s Day Reservation Date: Sept. 28th • MLK Day Date: Nov. 11th Material Deadline: Thanksgiving 11/26 Holiday Season • Chinese New Year • Groundhog Material Sept. 30th Black Friday 11/27 Veteran’s Day • Valentine’s Day Deadline: Nov. 15th NOVEMBER Cyber Monday 11/30 • Washington’s Birthday HOLIDAY WINTER HOLIDAY GUIDE AD SET GUIDE PLANNING GUIDE HOLIDAY WINTER 2020 2020 NOV./DEC. JAN./FEB. Reservation Christmas Day 12/25 • New Year’s Day Reservation Date: Sept. 28th • MLK Day Date: Nov. 11th Material Deadline: Kwanzaa 12/26 • Chinese New Year • Groundhog Material Sept. 30th New Year’s Day 01/01 • Valentine’s Day Deadline: Nov. 15th DECEMBER • Washington’s Birthday CALL ACCUFORM PRINTING TO ADVERTISE IN ENGAGE! 313.271.5600 PAUL CELL: 313.377.6899 • GAIL CELL: 313.779.1049 WWW.ACCUFORMPRINT.COM.
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