Sony Corporation Sony Entertainment Television
SONY CORPORATION SONY ENTERTAINMENT TELEVISION Company Background operation of studio facilities; development of new entertainment products, services and technologies; Sony Corporation was founded in 1946, and since and distribution of filmed entertainment in then, it has grown to become one of the most 67 countries. reputed brands in the world.Today, Sony Corporation’s business spans a range of industries Sony Pictures Television International (SPTI) such as audio-visual electronics, information is a subsidiary of SPE. technology, broadcast, telecommunications, entertainment, satellite broadcasting, and even Sony Entertainment Television (SET) insurance and finance. in India Sony Picture Entertainment (SPE), a subsidiary Backed by SPTI, SET Satellite (Singapore) Pte Ltd of Sony Corporation of America (Subsidiary of and SET India Private Limited (collectively, the Sony Corporation), provides home entertainment SET Company) are involved in the operation and services. Its global operations encompass motion distribution of television channels and advertising picture production and distribution; television sales in India and abroad. Comprised of four production and distribution; digital content creation channels, Sony Entertainment Television (SET), and distribution; worldwide channel investments; SET MAX, SAB and SET PIX, the SET Company home entertainment acquisition and distribution; is among the region’s leading television channel 66 operators. SET, the first channel, was launched world. It covers a wide range of industries and in 1995.The SET Company’s Indian operations are is being represented globally. Sony’s strong brand based in Mumbai, with additional offices in Delhi, image has been one of the most influential Ahmedabad, Bangalore, Kolkata and Chennai. instruments for entering the Indian market. While the SET Company owns a bouquet of Committed employees channels including SET, SET MAX, SAB and SET Employees are a big part of the SET India’s success, PIX, it also distributes other channels in India especially in the entertainment business.
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