DOCSLIB.ORG

Digital Media

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Digital Media MOBILE | DESKTOP | T A B L E T DIGITAL ADVERTISING - MEDIA KIT - AFFORDABLE STARTING $ DIGITAL MARKETING FROM JUST 75 In today’s digital world, getting the most out of your advertising investment means being in front of the right audience at the right time. Invest in a digital advertising campaign, and acquire new customers today! Your Your Ad Ad Your Your Digital GeoFenced DisPlay Advertising: Ad Ad Our digital advertising platform enables you to create a virtual fence (geofence) around any geographical location in Calgary and the surrounding area, and choose your advertising campaign duration (start and end date). You can geofence a single community, a quadrant of Calgary, the entire city, a number of locations, or as little as a 1 kilometer radius. We will build your digital ads (big box, leaderboard, and mobile) and place them so they can be viewed on mobile, desktop, and tablet devices within your selected geofence. Clicking on your ad will navigate the user to your website. Your digital ad campaign will be seen within your geofence on our premium network of respectable websites and app brands, which include: calgaryherald.com, nationalpost.com, globalnews.ca, mycalgary.com, cbc.ca, theglobeandmail.com, xe.com, moneysense.ca, sportsnet.ca, forbes.com, ctv.ca, financialpost.com, citynews.ca, nasdaq.com, citytv.com, tsn.ca, radio-canada.ca, 660news.com, msn.com, espn.com, cnn.com, kijiji.ca, foodnetwork.ca, allrecipes.ca, foodnetwork.ca, readersdigest.ca, hgtv.ca, tmz.com, eatingwell.com, mensfitness.com, womenshealthmag.com, answers.com, recipe.com, etonline.com, mashable.com, thechive.com, walmart.ca, autonet.ca, bestbuy.ca, expedia.ca, travelocity.ca, homeaway.ca, canada411.ca, yellowpages.ca, canpages.ca, and more. People buy from businesses that they are familiar with. Like other forms of advertising, digital advertising creates awareness of your business. A viewable 'impression' occurs when your ad is displayed on an app or website. Geofenced digital campaign pricing is as follows: Impressions Price CPM Impressions Price CPM Cost per 1,000 Impression Cost per 1,000 Impression 10,000 $200 $20.00 60,000 $1,000 $16.67 20,000 $380 $19.00 75,000 $1,125 $15.00 30,000 $540 $18.00 100,000 $1,400 $14.00 40,000 $600 $15.00 250,000 $3,250 $13.00 50,000 $800 $16.00 500,000 $6,000 $12.00 MYCALGARY.COM DIGITAL ADVERTISING: Digital Display Advertising on MyCalgary.com Community News Pages: We build your ad and place it on your selected MyCalgary.com Community News Pages. Choose your advertising campaign duration and impression count. See sample live ads and community pages here: Lake Bonavista | Sundance | Arbour Lake | Crescent Heights | Aspen Woods. Digital Classified Advertising:Ideal for Search Engine Optimization (SEO), place your customized 50-word Business Classified Ad on any or all of our 220 Community News pages on MyCalgary.com. Community Business Classifieds are updated monthly on all 220 Community pages, and cost $4 per month / per community page ($20 minimum booking). Digital Business Classifieds are ideal for creating awareness of your business at the community level and are also ideal for SEO (Google, Bing, Yahoo keyword searches). Optimized classified ad examples include keyword searches such as “Auburn Bay Realtor”, “Lake Bonavista Plumber”, “Crescent Heights Flower Shop”, “Mahogany Landscaper”, “McKenzie Lake Electrician”, etc. Potential customers can be led to view your ad on our website through these keyword searches. MYCALGARY.COM COmmUNITY NEWS WEB PAGES SOUTH WEST COMMUNITIES Millrise MLR Diamond Cove DIA Carrington CAR University District UND Altadore ALT Mission MIS Douglas Glen DGG Charleswood CHW University Heights UNI Aspen Woods ASP North Glenmore Park NGM Douglasdale DGD Citadel CIT Valley Ridge VAL Bankview BNK Oakridge OAK Dover DOV Collingwood COL Varsity Acres VAR Bayview BYV Palliser PAL Downtown East Village DNE Country Hills COU West Hillhurst WHL Bel-Aire BEL Parkhill PKH Erin Woods ERI Crescent Heights CRE Braeside BRA Patterson PAT Fairview FAI Dalhousie DAL NORTH EAST COMMUNITIES Bridlewood BRI Pumphill PUM Forest Heights FHT Edgemont EDG Abbeydale ABB Britannia BRT Richmond / Knob Hill RIC Forest Lawn FLN Evanston EVN Bridgeland-Riverside BRD Canyon Meadows CAN Rideau Park RID Inglewood ING Greenview GRV Castleridge CAS Cedarbrae CED Rosscarrock RCK Lake Bonavista LKB Greenwood/Greenbriar GRE Cityscape CSC Chinatown CHN Roxboro ROX Legacy LEG Hamptons HAM Coral Springs COR Chinook Park CHK Rutland Park RUT Mahogany MAH Hanson Ranch HAN Cornerstone CNS Christie Park CHR Scarboro SCA Maple Ridge MPL Hawkwood HAW Country Hills Village CHV Cliff Bungalow CLI Shagannapi SHG McKenzie Lake MCK Hidden Valley HID Coventry Hills COV Coach Hill COA Shawnee Slopes SHS McKenzie Towne MCT Highland Park HPK Falconridge FAL Connaught BLN Shawnessy SHN Midnapore MID Highwood HIW Harvest Hills HAR Cougar Ridge CGR Signal Hill SIG Mountain Park MCK Hillhurst HIL Livingston LIV Crestmont CRM Silverado SVO New Brighton NEB Hounsfield Heights Briar Hill HOU Marlborough MRL Currie CUR Somerset SOM Ogden OGD Huntington Hills HUN Marlborough Park MPK Discovery Ridge DIS South Calgary SOC Parkland PKL Kincora KCA Martindale MRT Downtown Core DNC Southwood SOW Penbrooke Meadows PEN MacEwan Glen MAC Mayland Heights MAL Downtown West End DNW Springbank Hill SPH Pine Creek PCK Montgomery MON Monterey Park MOR Eagle Ridge EAG Spruce Cliff SPR Quarry Park QPK Mount Pleasant MOP Pineridge PIN Eau Claire EAU Strathcona STR Queensland QLD Nolan Hill NOL Redstone RSN Elbow Park EPK Sunalta SNA Ramsay RAM North Haven NHV Renfrew REN Elboya EYA Upper Mount Royal UMR Red Carpet RED Panorama Hills PAN Rundle RUN Erlton ERL West Springs WSP Riverbend RIV Parkdale PKD Saddleridge SAD Evergreen EVE Westgate WGT Seton SET Point McKay POI Skyview Ranch SKR Evergreen Estates EES Wildwood WLD Shepard SHE Ranchlands RAN Taradale TAR Garrison Green GAG Windsor Park WND Southview SOV Rocky Ridge ROC Temple TEM Garrison Woods GAW Woodbine WBN Sundance SDC Rosedale RDL Vista Heights VIS Glamorgan GLA Woodlands WOO Victoria Park BLN Rosemont RMT Westwinds WES Glenbrook GBK SOUTH EAST COMMUNITIES Walden WAL Royal Oak ROY Whitehorn WHI Glendale GDL Acadia ACA Willow Park WIL Sage Hill SGH Winston Heights-Mountview WIN Haysboro HAY Albert Park / Radisson Heights ALB Wolf Willow WWO Sandstone Valley SAN Kelvin Grove KEL Applewood Park APP NORTH WEST COMMUNITIes Scenic Acres SCE Killarney / Glengarry KIL Auburn Bay AUB Arbour Lake ARB Sherwood SHW Kingsland KIN Belmont BLM NEARBY COMMUNITIES Banff Trail BNF Lakeview LKV Bonavista Downs BDO Silver Springs SIL Bearspaw BPW Lincoln Park LPK Chaparral CHA Beddington Heights BED St. Andrew Heights STA Bragg Creek BGC Lower Mount Royal LMR Copperfield CPF Bowness BOW Sunnyside SSD DeWinton DEW Manchester MAN Cranston CRA Brentwood BRE Thorncliffe THO Elbow Valley ELV Mayfair MAF Deer Ridge DRG Cambrian Heights CAM Tuscany TUS Okotoks oko Meadowlark Park MEA Deer Run DRN Capitol Hill CAP Tuxedo Park TUX Springbank SBK 2 MYCALGARY.COM COmmUNITY NEWS WEB PAGES LIV North West North East South West South East CAR NOL SGH EVN Nearby Comunities RSN COV SHW KCA PAN SKR HAN CHV CNS BPW ROC HID HAR CIT CSC HAM ROY COU MAC SAN ARB SAD HAW EDG BED TUS ( RAN HUN MRT TAR SCE CALGARY NOSE HILL PARK INTERNATIONAL DAL AIRPORT SIL CAS THO COR BRE NHV WES FAL VAL VAR GRV HIW GRE WHI TEM BOW HPK CRM CHW CAM COL MOR RMT MON UND RUN PIN BOW BNF WIN CGR UNI CAP MOP TUX VIS STA RDL PAT HOU CRE REN WSP POI PKD MRL MPK ABB COA WHL HIL SSD MAL WLD BRD EAU CHN FHT PEN STR SPR DNC SNA DNW DNE ASP WGT APP RCK SHG BLN ALB SCA FLN RED CHR BLN ING LMR ERL RAM SBK GDL KIL BNK CLI SOV SPH RIC UMR MIS SIG SOC ROX GBK RIC RID DOV RUT EPK PKH ERI CUR GAW DIS ALT ELV GLA BRT EYA LPK NGM WND GAG MAN BEL MEA LKV NGM MAF OGD BGC KEL KIN EAG FAI CHK RIV BYV HAY ACA OAK PAL PUM QPK WIL CED BRA SOW MPL DGG SHE BDO DIA WBN WOO CAN DGD LKB DIGITAL DISPLAY ADVERTISING QLD DRG SHS EES NEB Choose your target communities PKL DRN MCK 1 MLR EVE MID CPF MCT SHN FISH MCK Set Duration of Campaign CREEK 2 SDC PARK BRI SOM MAH 3 Select amount of Impressions AUB SVO CHA CRA Book your campaign 4 SET Call 403-720-0762 YKV BLM WAL WWO Email [email protected] LEG DEW OKO 3 MOBILE | DESKTOP | T A B L E T DIGITAL ADVERTISING - MEDIA KIT - A B O U T MyCalgary.com Acquire and retain new customers in your target communities by advertising on Calgary’s most comprehensive community news platform. MyCalgary.com is a community news website dedicated to profiling local events, activities, perspectives, culture, and lifestyle from a unique blend of excellent journalistic contributors, including community associations, resident associations, politicians, local residents, local businesses, and the City of Calgary. MyCalgary.com provides community-focused audiences for digital advertising. Daily content is sourced from 220 Communities, 150 Community Associations, 40 Resident Associations, 70 Politicians, and over 50 regular local contributors. Ad Placement Locations Gender Age Affinities Top of page Leaderboard ads Female 58% 25-34 28% Avid News Readers Footer Leaderboard ads Male 42% 35-44 27% Business Professionals Sidebar Big Box ads Technology 45-54 19% Travel Buffs In Article ads Mobile 47% 55-64 13% Family-Focused Mobile Anchor ads Desktop 53% 65+ 14% Food Enthusiasts Ad Sizes Leaderboard Banners Your Ad 728 x 90px Your Ad Located at the top of a page, they can be seen by user Your Ad immediately when the page loads.
Load more

Recommended publications
  • For Immediate Release
    FOR IMMEDIATE RELEASE: CITYTV PRESENTS ITS SIXTH ANNUAL CITYTV HERBIE DAY, FRIDAY, MAY 27 BROADCAST LIVE FROM THE HOSPITAL FOR SICK CHILDREN, IN SUPPORT OF THE HERBIE FUND (Toronto – May 25, 2011) Citytv broadcasts LIVE from SickKids Hospital, Friday, May 27 to help raise awareness and much needed funds for the children’s charity Herbie Fund during its Sixth Annual Citytv Herbie Day. Live broadcast coverage begins on Breakfast Television and wraps up on CityNews at Six. Join CityNews anchor, Gord Martineau, and other favourite Citytv personalities inside the atrium of SickKids Hospital for a full day of fun! Citytv Herbie Day kicks-off with a special viewer contest announcement on Breakfast Television followed by an exciting prize give-away on CityNews at Six. “Citytv Herbie Day is a local initiative that impacts patients, families and communities around the world in need,” commented Tina Cortese, Vice President News and Executive Producer. “We are excited to partner once again with SickKids and the Herbie Fund for this important annual fundraising event that has become a proud tradition for both Citytv and Toronto.” Every dollar donated to the Herbie Fund goes directly to assist with life-altering and life-saving surgeries at The Hospital for Sick Children. Throughout the day, Martineau will share success stories from Herbie Fund patients and encourage viewers to donate by visiting www.herbiefund.com or calling the Herbie Fund Hotline at 1-888-340-3429. “Over 620 children from 100 countries are alive and well today because of the incredible generosity of the people of Toronto” says Gord Martineau, Anchor, CityNews at Six.
    [Show full text]
  • Toronto App Download Toronto App Download
    toronto app download Toronto app download. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. What can I do to prevent this in the future? If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Another way to prevent getting this page in the future is to use Privacy Pass. You may need to download version 2.0 now from the Chrome Web Store. Cloudflare Ray ID: 67ab09fcbeecc3ca • Your IP : 188.246.226.140 • Performance & security by Cloudflare. Toronto app download. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. What can I do to prevent this in the future? If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Another way to prevent getting this page in the future is to use Privacy Pass. You may need to download version 2.0 now from the Chrome Web Store. Cloudflare Ray ID: 67ab09fd8df684e0 • Your IP : 188.246.226.140 • Performance & security by Cloudflare.
    [Show full text]
  • THE BEST :BROADCAST BRIEFING in CANADA Thursday, June 1, 2006 Volume 14, Number 2 Page One of Three
    THE BEST :BROADCAST BRIEFING IN CANADA Thursday, June 1, 2006 Volume 14, Number 2 Page One of Three DO NOT RETRANSMIT THIS ADIO: MOJO Sports Radio (CHMJ) Vancouver, owned by Corus, PUBLICATION BEYOND YOUR will see 14 people out of a job come this weekend. On Monday, June RECEPTION POINT R5, CHMJ begins airing continuous traffic reports during the day and the best of talk from sister station CKNW Vancouver at other times. Howard Christensen, Publisher Broadcast Dialogue New ID is AM730 Continuous Drive Time Traffic and the Best of Talk and 18 Turtle Path will also feature the Vancouver Whitecaps and Giants and Seattle Lagoon City ON L0K 1B0 Seahawks games. Among those out of work are CKNW Sports Director JP (705) 484-0752 [email protected] McConnell and MOJO personalities John McKeachie, Bob Marjanovich, www.broadcastdialogue.com Jeff Paterson and Blake Price. Seen as the 100% CANADIAN As dagger to MOJO’s heart Canada’s public was CHUM-owned Team 1040 Vancouver’s acquisition of broadcaster, CBC offers all Canadians Vancouver Canucks radio rights, owned for decades by broadcasting services CKNW. And earlier, Team 1040 took play-by-play rights to that reflect and celebrate our country’s diverse the BC Lions away from Corus... Y101 (CKBY-FM) Ottawa heritage, culture and stories. is in the midst of a three-day Radiothon – May 31 to June 2 SENIOR BROADCAST TECHNOLOGIST – for the Children’s Hospital of Eastern Ontario (CHEO). th This is the 8 annual Y101 Country Cares Challenge for Your primary role will be to ensure the CHEO and organizers say they expect to break the $1- maintenance of broadcasting equipment and million dollar mark at this year’s event..
    [Show full text]
  • Anti-Chinese Racism in Canada Under the Shadow of COVID-19 By
    Anti-Chinese Racism in Canada Under the Shadow of COVID-19 By Lanlin Bu B.Sc., Southeast University, China, 1993 M.Sc., Southeast University, China, 1999 A Master’s Project Submitted in Partial Fulfillment of the Requirements for the Degree of MASTER OF ARTS IN COMMUNITY DEVELOPMENT in the School of Public Administration ©Lanlin Bu, 2021 University of Victoria All rights reserved. This thesis may not be reproduced in whole or in part, by photocopy or other means, without the permission of the author. Defense Committee Client: Harmony Foundation of Canada Supervisor: Dr. Kimberly Speers School of Public Administration, University of Victoria Second Reader: Dr. Jill Chouinard School of Public Administration, University of Victoria Chair: Dr. Bart Cunningham School of Public Administration, University of Victoria [1] Acknowledgements Almost every year during spring break until 2020, I took my son back to China. It was the opportunity for him to experience Chinese culture – the food, the landscape, the people and their dialects, even the smells in the air. It was also a reunion with my parents, time for me to take care of them so that my sister could have a break. When China started to lock down the city of Wuhan in January 2020, I worried about my family and friends in China, but I thought it would pass in a few months, like SARS some years ago. Unfortunately, I still cannot enter China with my Canadian passport. I immigrated to Canada almost 14 years ago and became a Canadian citizen in 2015. It has been a good decision, and I have successfully built my new life.
    [Show full text]
  • Download the Full Stream Ahead Report
    AN IN-DEPTH LOOK AT THE RISE OF STREAMING IN CANADA / A Look at Canadian Streamers / Paid vs. Free Platforms: / Understanding Who Streams SVOD vs. AVOD Streamers Rogers Sports & Media content CONTENTS 04 11 16 / Exploring the Rapid Rise / How Content Influences / Looking at New Opportunities 06 of Streaming in Canada 13 Streaming Consumption 19 for Advertisers / Consumption Platforms: / Sports Streaming: It’s Small / Key Takeaways 09 Connected TV is Now #1 14 but Growing Quickly 21 2 An In-depth Look at the Rise of Streaming in Canada INTRODUCTION Over the past two years, Canadians have embraced streaming in unprecedented numbers. While ‘traditional’ television is still a significant method of consumption, long-form video content streamed through a connected device is a regular part of Canadian viewing patterns. In some cases, viewing through a connected device is the only way Canadians are consuming content. Whether ad supported (YouTube, CityTvNow, Tubi), paid subscription (Netflix, Disney+, Sportsnet NOW etc.) or a hybrid of both, streaming is a growing method of content consumption in Canada. With enforced isolation and restrictions brought on by the pandemic, streaming consumption has been accelerated. Canadians are spending more time and money with streaming services. From our research, we estimate that Canadians spent $2.7B on streaming services in 2020.1 Is this a one time aberration, or a sign of things to come? Now, as we enter what appears to be the final phase of the COVID-19 pandemic, this report takes a look at the state of Methodology Rogers Sports & Media (RSM) in partnership with Tubi commissioned this study through MARU/Matchbox using their Streaming in Canada: What streaming content are Canadians Voice Canada panel.
    [Show full text]
  • Vividata Brands by Category
    Brand List 1 Table of Contents Television 3-9 Radio/Audio 9-13 Internet 13 Websites/Apps 13-15 Digital Devices/Mobile Phone 15-16 Visit to Union Station, Yonge Dundas 16 Finance 16-20 Personal Care, Health & Beauty Aids 20-28 Cosmetics, Women’s Products 29-30 Automotive 31-35 Travel, Uber, NFL 36-39 Leisure, Restaurants, lotteries 39-41 Real Estate, Home Improvements 41-43 Apparel, Shopping, Retail 43-47 Home Electronics (Video Game Systems & Batteries) 47-48 Groceries 48-54 Candy, Snacks 54-59 Beverages 60-61 Alcohol 61-67 HH Products, Pets 67-70 Children’s Products 70 Note: ($) – These brands are available for analysis at an additional cost. 2 TELEVISION – “Paid” • Extreme Sports Service Provider “$” • Figure Skating • Bell TV • CFL Football-Regular Season • Bell Fibe • CFL Football-Playoffs • Bell Satellite TV • NFL Football-Regular Season • Cogeco • NFL Football-Playoffs • Eastlink • Golf • Rogers • Minor Hockey League • Shaw Cable • NHL Hockey-Regular Season • Shaw Direct • NHL Hockey-Playoffs • TELUS • Mixed Martial Arts • Videotron • Poker • Other (e.g. Netflix, CraveTV, etc.) • Rugby Online Viewing (TV/Video) “$” • Skiing/Ski-Jumping/Snowboarding • Crave TV • Soccer-European • Illico • Soccer-Major League • iTunes/Apple TV • Tennis • Netflix • Wrestling-Professional • TV/Video on Demand Binge Watching • YouTube TV Channels - English • Vimeo • ABC Spark TELEVISION – “Unpaid” • Action Sports Type Watched In Season • Animal Planet • Auto Racing-NASCAR Races • BBC Canada • Auto Racing-Formula 1 Races • BNN Business News Network • Auto
    [Show full text]
  • Douglas Drive Corridor Study Enters Final Phase Citynews
    September October 2009 CityNews Douglas Drive Corridor Douglas Drive Improvement Goals Long term, the City of Golden Val- Study Enters Final Phase ley hopes to guide development along As the City of Golden Valley works on a Douglas Dr that will suit the various needs vision for a safer and more functional Douglas of the corridor’s residents, businesses, and Dr corridor, it is asking citizens for input on travelers. This includes mixed-use develop- ideas that will guide long-term development in ment, which incorporates residential and the area (see sidebar for list of goals). commercial properties into an area with Ever since the Douglas Dr Corridor Study easy access to transit options, as well as kicked off in July 2008, City planners and other residential and commercial develop- engineers have been looking at ways to improve One idea: rowhouses and walkways ment. Goals include: traffic flow, pedestrian safety, and aesthetics. • improving transportation connectivity They are identifying funding options for comprehensive reconstruction of the corridor and functionality infrastructure and seeking immediate funding for critical components such as a sidewalk on the east side, between the Luce Line Regional Trail and Duluth St. • maintaining a diverse mix of land uses, including residential, commercial, and The City held an open house Aug 13 to begin the final phase of the Douglas Dr industrial Corridor Study. More than 125 residents attended to review ideas for future land uses and roadway configurations along the corridor. Public suggestions and input will • integrating rather than separating land be incorporated into the final draft of the study, to be completed late this year and uses, where appropriate posted online.
    [Show full text]
  • ROGERS MEDIA 2013 ANNUAL REPORT on DIVERSITY January 31, 2014
    ROGERS MEDIA 2013 ANNUAL REPORT ON DIVERSITY January 31, 2014 Rogers Media Inc. Page 1 2013 Annual Report on Diversity INTRODUCTION Rogers Media is Canada's premier collection of media assets with businesses in television and radio broadcasting, televised shopping, publishing, sports entertainment, and digital media. The Rogers Media broadcasting group includes: Five multicultural television stations which form part of OMNI Television (CHNM-TV Vancouver, CJCO-TV Calgary, CJEO-TV Edmonton, CFMT-TV Toronto, and CJMT-TV Toronto); Seven City conventional stations across Canada (CKVU-TV Vancouver, CKAL-TV Calgary, CKEM-TV Edmonton, SCSN-TV Saskatchewan, CHMI-TV Winnipeg, CITY-TV Toronto, and CJNT-TV Montreal); Eight specialty services (The Biography Channel, G4, Outdoor Life Network, Rogers Sportsnet, Rogers Sportsnet One, Sportsnet World, Sportsnet 360, and FX Canada); 37.5% ownership interest in Maple Leaf Sports and Entertainment Ltd., licence holder of Leafs TV, Gol TV, and NBA TV Canada; 55 radio stations across Canada (forty-seven FM and eight AM); More than 50 well-known consumer magazines and trade publications; and The Shopping Channel, Canada’s only nationally televised shopping service. We are pleased to submit our 2013 Annual Report on Diversity in compliance with the reporting requirements established by the Commission in Broadcasting Public Notices CRTC 2005-24 (Commission's response to the report of the Task Force for Cultural Diversity on Television) and 2007-122 (Canadian Association of Broadcasters' Best Practices for Diversity in Private Radio). At Rogers Media we encourage open communication and acceptance of diversity as an integral part of our corporate culture with a specific focus on the designated groups identified in the above-noted reports, namely: Aboriginal peoples, members of visible minorities, persons with disabilities, and women.
    [Show full text]
  • Mohanachandran Mcmaster University
    Nexus: The Canadian Student Journal of Anthropology, Volume 25, 2017: 44-51 The Othering of the Black Community in News Media Reports During the 2014 Ebola Epidemic Meenadchi Mohanachandran McMaster University The purpose of this paper is to identify and analyze the racial undertones found in news media reports on the West Africa Ebola outbreak of 2014, focusing on the portrayal of North American cases on television. As with many political activist issues, the first step to making a change is recognizing where and how the issues are presented in and to society. This is especially apparent in cases of democratic racism – the conflict between the realities of racism and the ideology of equality. Through the analysis of television news reports from major North American news channels, this paper identifies three recurring themes that support the existence of democratic racism in North American portrayals of the outbreak: superfluous fear of Ebola, the protection of ‘Us’ from ‘Them’, and perpetuating the Othering of the Black community. This creates an apparent conflict between Them (the Black community) versus Us (the White population) that exacerbates pre-existing racial tensions and contradicts the ideology of equality that allegedly exists in Canada. This form of racism is further discussed in terms of two social determinants of health; the racial tones of news media outlets impact both social gradient and stress. This has further negative impacts on the Black population, and provides evidence of systemic institutional racism within the media industry. By understanding the key recurring themes of racism surrounding the event of an epidemic, society can be better prepared to confront this situation when it arises again.
    [Show full text]
  • Rogers Media Inc. 2019 Diversity Report January 31, 2020
    Rogers Media Inc. 2019 Diversity Report January 31, 2020 Rogers Media – 2019 Diversity Report 1 Table of Contents Introduction .................................................................................................................................................. 3 Corporate Accountability ........................................................................................................................... 4 Recruitment, Hiring, and Retention ......................................................................................................... 7 Internal Communications ........................................................................................................................ 14 Programming............................................................................................................................................. 15 Accessibility ............................................................................................................................................... 53 Internships, Mentoring, and Scholarships ............................................................................................ 53 Community and Industry Outreach ........................................................................................................ 54 Objectives for 2019 .................................................................................................................................. 72 Rogers Media – 2019 Diversity Report 2 Introduction Rogers Media Inc. (Rogers Media) is pleased
    [Show full text]
  • 3 Easy Steps... CBS Detroit FOX Buffalo Teletoon CTV Two Toronto SHOP Fox Detroit to the Most Free HD NBC Detroit Discovery City Tvontario TLC FX from Cable Cable
    simply amazaing digital cable. Digital Starter Over 220 channels! 45 Free HD Channels!! 3 easy steps... CBS Detroit FOX Buffalo Teletoon CTV Two Toronto SHOP Fox Detroit to the most free HD NBC Detroit Discovery City TVOntario TLC FX from cable cable. Global Toronto Slice ABC Detroit Weather Channel FREE Time Shifting NTV St. Johns WGN NBC Seattle Step 1. Select Your Equipment CTV Toronto WSBK ABC Seattle Hi Definition Set Top Box Cable Cable 10 WPIX CBS Seattle Explorer4250 HD | Explorer 4642 HD CHCH- Hamilton KTLA (CW) PBS Seattle CHEX Peterborough PBS Buffalo Fox Seattle PBS Detroit VisionTV Global BC Purchase: $249.95 plus tax A&E Showcase Rental: $ 14.99 a month Treehouse MuchMusic Free Music ($125 deposit) TVtropolis East CMT Canada 100 Stingray TVA Montreal ASN Halifax Music Stations Hi Definition DVR Recorder CBC Toronto Spike TV Explorer 8300 HDVR | Explorer 8642 HDVR Rogers Sportsnet Ontario Legislature PPV Access TSN 1-5 OMNI 1 24/7 Movies & Purchase: $549.95 plus tax Sportsnet 360 OMNI 2 Events Rental: $ 19.99 a month ($200 deposit) CBC Newsworld CP24 CTV News Channel RDS Citytv Toronto Game Step 2. Choose Your Entertainment Bundle CNN SUN News Network CPAC CNN Headline News Digital Value $44.00 Peachtree Teletoon Retro Over 250 channels! a month Includes our Starter & Value Pack Free Sportsnets 50 HD Channels, 15 channels Sportsnet Ont. Sportsnet ONE Sportsnet Pacific HD Sportsnet East Sportsnet Ont. HD Sportsnet ONE HD Add a Premium Pack or The Movie Pak for $15.49 a month Sportsnet West Sportsnet East HD Sportsnet Pacific Sportsnet West HD Digital Value Plus $61.00 Up to 300 channels! a month The Most Free HD in Canada!!! Includes our Starter, Value Pack & 6 Digital Theme Packs CTV HD Toronto CBS Seattle HD KTLA HD 69 HD Channels, 15 channels Global HD ABC Seattle HD WPIX HD Citytv HD PBS Seattle HD Global Van.
    [Show full text]
  • Media Tree Letter
    CANADIAN MEDIA LANDSCAPE 2006 TELEVISION SPECIALTY TV CHANNELS Showcase History Television Life Network HGTV Canada (80.2%) Food Network Canada (57.58%) Fine Living Showcase Action Showcase Diva +10 others full or part ownership TOTAL BROADCAST REVENUES: $283.4 MILLION CANADIAN MEDIA LANDSCAPE 2006 TELEVISION RADIO INTERNET OUT OF HOME SPECIALTY TV CHANNELS CFXY the Fox, Fredericton, N.B. Radiolibre.ca 3,700 faces Canal Vie CKTY 99.5 Truro, N.S. Teatv.ca (online classified) in Ontario and Quebec MusiMax Energie 94.3, Montreal, QC Historia +26 others Cinepop +7 others full or part ownership PAY TV CHANNELS TOTAL REVENUES: $549.6 MILLION The Movie Network Viewer's Choice TV: $391.1 MILLION Super Ecran Radio: $110.4 MILLION Outdoor: +3 others $42.2 MILLION Web not broken out separately CANADIAN MEDIA LANDSCAPE 2006 TELEVISION NEWSPAPERS MAGAZINES INTERNET NETWORK TV The Globe and Mail Report on Business globeandmail.com CTV Globe Television robtv.com ASN ctv.ca TQS (40% ownership) tsn.ca REVENUE FIGURES: N/A mtv.ca SPECIALTY TV CHANNELS workopolis.com (40%) ROB TV +15 others MTV (launched CTV Broadband Dec. 2, 2005: The Comedy Network BGM parent company BCE Inc. reduces its network this summer) TSN (70 %) ownership stake in BCE to 20% from 48.5%. Torstar Discovery Channel (56%) and the Ontario Teachers’ Pension Plan each pay $283 million for a 20% stake in the company, while the Thomson NHL Network (15%) family’s Woodbridge Inc. pays $120 million to increase its ownership +11 others full or partial stake to 40% from 31.5%. On Sept.
    [Show full text]