PRODUCT advisors working across a seven day shift pattern. Showtime offers 50 premium channels of the Showtime has launched the first pan- best in television entertainment - including four regional customer service guarantee for the sports and seventeen movie channels offering entertainment sector. ‘Tamam!’ is Showtime’s the first Pay Per View service in the region - for seven point pledge that gives existing and all the family to enjoy. Showtime licenses and potential Showtime subscribers complete trust owns more exclusive channels than any other and confidence in the network and delivers network in the Middle East offering subscribers service standards which are unprecedented in more choice to watch what they want, when the region. they want. There are three simple subscription options so that viewers can choose the selection of channels best suited to their lifestyle. The three packages available are: Total Plus, Movies Plus and Sports Plus, while Disney Channel is available as MARKET 8 years and has secured deals with all major Bloomberg Information TV. an à la carte option. Showtime is the leading direct-to-home Hollywood studios including Sony, Paramount, The network is owned by Gulf DTH which is Showtime has set another first with the most (DTH) digital satellite pay-TV network in the Universal, Fox, Dreamworks, Disney, Warner a joint media venture between KIPCO - Kuwait advanced on-line customer service site in the Middle East and North Africa with a broadcast Brothers and MGM. Projects Company (Holding) - and Viacom Inc., entertainment business. When connected to Tamam! is Showtime’s pledge that delivers Showtime also owns and operates channels the world’s largest provider of entertainment Showtime’s On-line Services, new and existing world class service standards and is backed by in Kuwait. Supporting this is the launch of its including The Movie Channel, Movietime, Al Sha services. customers can perform on-line transactions the organisation’s investment in customer service ‘Streetforce’ campaign, a branded and mobile ‘on Sha, The Paramount Comedy Channel, TVLand Kuwait Projects Company (Holding) has a such as sign up for a new subscription, renew infrastructure and the recruitment and training of the streets’ team of fully trained and qualified and Nickelodeon. Airing over 1400 movies substantial portfolio of interests in the financial, an existing subscription or order Home Cinema staff not seen before in the Middle East. staff raising awareness of the brand and able to a year across 17 dedicated movie channels, industrial, management and advisory, real estate, Events. The service provides customers with Showtime has also been expanding its retail carry out on the spot demonstrations and sales. it is the network that delivers the region’s media and information technology sectors. the convenience of interacting with Showtime presence in the region and has recently opened most exclusive, complete, unedited and Through its Media and Information Technology 24 hours a day. two new showrooms in Kingdom of Saudi Arabia. uninterrupted premium movies. In the sector companies, KIPCO has a These will be followed by over 10 more in seven General Entertainment domain, Showtime controlling major markets in 2004 - 2005. Showrooms has 70% of US studio first run, primetime allow the network to enhance its quality of programming service to existing subscribers and to gain a including such better understanding of its potential subscribers hits as CSI, allowing them to experience the brand first footprint reaching 22 countries in the Survivor, Will hand in a comfortable, interactive environment BRAND VALUES region. The network has over 300,000 and Grace and aimed at supporting acquisition and retention of Showtime offers the Best in Entertainment in the subscribers enjoying over 50 channels Everybody subscribers. region and has achieved a clear dominance in the of the very best premium and exclusive Loves movie genre as well. Its responsible scheduling, entertainment. Raymond. PROMOTION breadth of choice and customer centric approach In May 2004, Showtime opened its As the Showtime has used a multi-pronged promotional supports the fun, youthful and humorous way state-of-the-art headquarters in Dubai first to strategy region-wide as well as market-specific in which the network appears on air and in its Media City centralising its operations launch tailored offers. From celebrity endorsements highly recognizable award-winning marketing into one facility for the first time. The Pay-per- using Youssra, Ahmed Ez and Doreid Laham to campaigns. new building supports the largest broadcast and View in the region, Showtime has subscriber incentive promotions such as the Showtime is committed to continually customer management centres in the Middle ten dedicated Home Cinema™ Recommend a Friend campaign, Showtime has improving and expanding its offer to its East. The network also has offices in Cairo, Egypt; channels with top rated movies and creatively promoted itself with regionally relevant subscribers. London, England; Amman, Jordan; Jeddah, Riyadh exclusive sporting events. It is also through the line campaigns including award- and Al Khobar, Kingdom of Saudi Arabia; Kuwait the only network to offer an SMS winning above the line initiatives. Showtime, www.showtimearabia.com City; and Beirut, Lebanon. Home Cinema™ ordering service in-keeping with the most successful Pay-TV which provides a hassle free networks around the world, has adopted a no ACHIEVEMENTS service that switches on your hardware cost to first time subscribers. This Things you didn’t know about Showtime is the only network to have a totally selected movie within minutes. means that decoder and dish are free with a Showtime centralised broadcast centre in the region with The network has grown in Showtime subscription. 25 exclusive channels including such global terms of staff too from just Showtime also supports existing customers TV brands as The Discovery Channel, MTV, eight in the Jebel Ali Free with home delivery of its TV Guide, one of the Showtime enjoys more than 300,000 subscribers. Hallmark and Xtreme Sports. The network has Zone to over 220 employees largest circulation magazines region wide. It also Home Cinema™ is the region’s first pay-per-view grown from 7 to over 50 channels in less than in Dubai Media City. The RECENT DEVELOPMENTS launched the first ever E:zine in the Middle East service offering ten channels and a choice of Showtime headquarters at Showtime has recently moved into the region’s offering subscribers up to date programming ordering methods including the first SMS and Dubai Media City will employ first totally centralised broadcast centre located information via email. online ordering service. more than 500 staff by 2005 in the rapidly expanding Dubai Media City Showtime already has over 40 retail outlets including 90 staff currently (DMC) campus. The 50,000 square feet facility including fourteen in Kingdom of Saudi Arabia, Showtime has seventeen movie channels showing employed in London in has capacity to play-out and multiplex up to eight in the United Arab Emirates and four 1400 movies a year. operations, transmission, 200 television channels. Showtime’s play-out Showtime costs less than $2.2 a day for the most programming and and up-linking operations will relocate from comprehensive packages. production roles who will Cairo, Egypt, with the Dubai broadcast centre be transferring to Dubai. initially transmitting the Showtime flagship Home Showtime is the only network in the Middle Showtime has been nominated for and won Cinema pay-per-view film services, Disney East and North Africa to carry global TV several awards in the broadcast industry and interest in and Channel, MTV India, Zen, Hallmark, TXT.tv, brands such as MTV, The Discovery Channel, most recently was recognized for its work in operates among others: Global Abu Dhabi Sports Channel and Abu Dhabi Discovery Civilisation, Hallmark and Xtreme the Best Editing and Best Design in Promotions Direct Television, a regional distributor Television. The broadcast centre also offers Sports amongst others. categories during a special awards ceremony of digital entertainment services; ShowNet, transmission and multiplexing services to third hosted by PROMAX&BDA Europe, the global a provider of high-speed internet via satellite; party broadcasters and has downlinks from five The average subscriber watches for three hours association dedicated to advancing the role Watania, the national mobile telecommunications satellites: Arabsat, Nilesat, Hotbird, Apstar and a day. and effectiveness of promotion, marketing and company in Kuwait. PanAmSat. Over 40 retail outlets around the region. broadcast design professionals in the electronic Viacom is the Number One vehicle in the Regional customer media. world for advertisers with pre-eminent positions management has also ADSC (Abu Dhabi Sports Channel) is exclusive in broadcast and cable television, radio, outdoor been consolidated with to Showtime. HISTORY advertising and online. With programming that the contact centre The network’s average revenue per user (ARPU) Showtime started broadcasting in April 1996 appeals to audiences in every demographic providing services to is one of the highest of any satellite operator from PanAmSat-4 (PAS-4) using the MPEG-2 category across virtually all media, the company customers throughout in the world. worldwide digital standard of the first dedicated is a leader in the creation, promotion and the Middle East and Western network in the Middle East and began distribution of entertainment, news, sports and North Africa. Operating Showtime’s network portal www.showtimearabia.com its encrypted service in September of the same music. Viacom’s well-known brands include: CBS, 365 days a year from has all the latest programming information and year. The Showtime network consisted of just MTV, Nickelodeon, VH1, Paramount Pictures, 9 am to Midnight, the can even send you email alerts for all your seven channels: The Movie Channel, TV Land, Infinity Broadcasting, UPN, TNN, CMT, Showtime, centre can support favorite programmes. You can also manage Paramount, Nickelodeon, MTV Europe, VH1 and Blockbuster and Simon & Schuster. 200 customer service your subscription online!

102 SUPERBRANDS PRODUCT advisors working across a seven day shift pattern. Showtime offers 50 premium channels of the Showtime has launched the first pan- best in television entertainment - including four regional customer service guarantee for the sports and seventeen movie channels offering entertainment sector. ‘Tamam!’ is Showtime’s the first Pay Per View service in the region - for seven point pledge that gives existing and all the family to enjoy. Showtime licenses and potential Showtime subscribers complete trust owns more exclusive channels than any other and confidence in the network and delivers network in the Middle East offering subscribers service standards which are unprecedented in more choice to watch what they want, when the region. they want. There are three simple subscription options so that viewers can choose the selection of channels best suited to their lifestyle. The three packages available are: Total Plus, Movies Plus and Sports Plus, while Disney Channel is available as MARKET 8 years and has secured deals with all major Bloomberg Information TV. an à la carte option. Showtime is the leading direct-to-home Hollywood studios including Sony, Paramount, The network is owned by Gulf DTH which is Showtime has set another first with the most (DTH) digital satellite pay-TV network in the Universal, Fox, Dreamworks, Disney, Warner a joint media venture between KIPCO - Kuwait advanced on-line customer service site in the Middle East and North Africa with a broadcast Brothers and MGM. Projects Company (Holding) - and Viacom Inc., entertainment business. When connected to Tamam! is Showtime’s pledge that delivers Showtime also owns and operates channels the world’s largest provider of entertainment Showtime’s On-line Services, new and existing world class service standards and is backed by in Kuwait. Supporting this is the launch of its including The Movie Channel, Movietime, Al Sha services. customers can perform on-line transactions the organisation’s investment in customer service ‘Streetforce’ campaign, a branded and mobile ‘on Sha, The Paramount Comedy Channel, TVLand Kuwait Projects Company (Holding) has a such as sign up for a new subscription, renew infrastructure and the recruitment and training of the streets’ team of fully trained and qualified and Nickelodeon. Airing over 1400 movies substantial portfolio of interests in the financial, an existing subscription or order Home Cinema staff not seen before in the Middle East. staff raising awareness of the brand and able to a year across 17 dedicated movie channels, industrial, management and advisory, real estate, Events. The service provides customers with Showtime has also been expanding its retail carry out on the spot demonstrations and sales. it is the network that delivers the region’s media and information technology sectors. the convenience of interacting with Showtime presence in the region and has recently opened most exclusive, complete, unedited and Through its Media and Information Technology 24 hours a day. two new showrooms in Kingdom of Saudi Arabia. uninterrupted premium movies. In the sector companies, KIPCO has a These will be followed by over 10 more in seven General Entertainment domain, Showtime controlling major markets in 2004 - 2005. Showrooms has 70% of US studio first run, primetime allow the network to enhance its quality of programming service to existing subscribers and to gain a including such better understanding of its potential subscribers hits as CSI, allowing them to experience the brand first footprint reaching 22 countries in the Survivor, Will hand in a comfortable, interactive environment BRAND VALUES region. The network has over 300,000 and Grace and aimed at supporting acquisition and retention of Showtime offers the Best in Entertainment in the subscribers enjoying over 50 channels Everybody subscribers. region and has achieved a clear dominance in the of the very best premium and exclusive Loves movie genre as well. Its responsible scheduling, entertainment. Raymond. PROMOTION breadth of choice and customer centric approach In May 2004, Showtime opened its As the Showtime has used a multi-pronged promotional supports the fun, youthful and humorous way state-of-the-art headquarters in Dubai first to strategy region-wide as well as market-specific in which the network appears on air and in its Media City centralising its operations launch tailored offers. From celebrity endorsements highly recognizable award-winning marketing into one facility for the first time. The Pay-per- using Youssra, Ahmed Ez and Doreid Laham to campaigns. new building supports the largest broadcast and View in the region, Showtime has subscriber incentive promotions such as the Showtime is committed to continually customer management centres in the Middle ten dedicated Home Cinema™ Recommend a Friend campaign, Showtime has improving and expanding its offer to its East. The network also has offices in Cairo, Egypt; channels with top rated movies and creatively promoted itself with regionally relevant subscribers. London, England; Amman, Jordan; Jeddah, Riyadh exclusive sporting events. It is also through the line campaigns including award- and Al Khobar, Kingdom of Saudi Arabia; Kuwait the only network to offer an SMS winning above the line initiatives. Showtime, www.showtimearabia.com City; and Beirut, Lebanon. Home Cinema™ ordering service in-keeping with the most successful Pay-TV which provides a hassle free networks around the world, has adopted a no ACHIEVEMENTS service that switches on your hardware cost to first time subscribers. This Things you didn’t know about Showtime is the only network to have a totally selected movie within minutes. means that decoder and dish are free with a Showtime centralised broadcast centre in the region with The network has grown in Showtime subscription. 25 exclusive channels including such global terms of staff too from just Showtime also supports existing customers TV brands as The Discovery Channel, MTV, eight in the Jebel Ali Free with home delivery of its TV Guide, one of the Showtime enjoys more than 300,000 subscribers. Hallmark and Xtreme Sports. The network has Zone to over 220 employees largest circulation magazines region wide. It also Home Cinema™ is the region’s first pay-per-view grown from 7 to over 50 channels in less than in Dubai Media City. The RECENT DEVELOPMENTS launched the first ever E:zine in the Middle East service offering ten channels and a choice of Showtime headquarters at Showtime has recently moved into the region’s offering subscribers up to date programming ordering methods including the first SMS and Dubai Media City will employ first totally centralised broadcast centre located information via email. online ordering service. more than 500 staff by 2005 in the rapidly expanding Dubai Media City Showtime already has over 40 retail outlets including 90 staff currently (DMC) campus. The 50,000 square feet facility including fourteen in Kingdom of Saudi Arabia, Showtime has seventeen movie channels showing employed in London in has capacity to play-out and multiplex up to eight in the United Arab Emirates and four 1400 movies a year. operations, transmission, 200 television channels. Showtime’s play-out Showtime costs less than $2.2 a day for the most programming and and up-linking operations will relocate from comprehensive packages. production roles who will Cairo, Egypt, with the Dubai broadcast centre be transferring to Dubai. initially transmitting the Showtime flagship Home Showtime is the only network in the Middle Showtime has been nominated for and won Cinema pay-per-view film services, Disney East and North Africa to carry global TV several awards in the broadcast industry and interest in and Channel, MTV India, Zen, Hallmark, TXT.tv, brands such as MTV, The Discovery Channel, most recently was recognized for its work in operates among others: Global Abu Dhabi Sports Channel and Abu Dhabi Discovery Civilisation, Hallmark and Xtreme the Best Editing and Best Design in Promotions Direct Television, a regional distributor Television. The broadcast centre also offers Sports amongst others. categories during a special awards ceremony of digital entertainment services; ShowNet, transmission and multiplexing services to third hosted by PROMAX&BDA Europe, the global a provider of high-speed internet via satellite; party broadcasters and has downlinks from five The average subscriber watches for three hours association dedicated to advancing the role Watania, the national mobile telecommunications satellites: Arabsat, Nilesat, Hotbird, Apstar and a day. and effectiveness of promotion, marketing and company in Kuwait. PanAmSat. Over 40 retail outlets around the region. broadcast design professionals in the electronic Viacom is the Number One vehicle in the Regional customer media. world for advertisers with pre-eminent positions management has also ADSC (Abu Dhabi Sports Channel) is exclusive in broadcast and cable television, radio, outdoor been consolidated with to Showtime. HISTORY advertising and online. With programming that the contact centre The network’s average revenue per user (ARPU) Showtime started broadcasting in April 1996 appeals to audiences in every demographic providing services to is one of the highest of any satellite operator from PanAmSat-4 (PAS-4) using the MPEG-2 category across virtually all media, the company customers throughout in the world. worldwide digital standard of the first dedicated is a leader in the creation, promotion and the Middle East and Western network in the Middle East and began distribution of entertainment, news, sports and North Africa. Operating Showtime’s network portal www.showtimearabia.com its encrypted service in September of the same music. Viacom’s well-known brands include: CBS, 365 days a year from has all the latest programming information and year. The Showtime network consisted of just MTV, Nickelodeon, VH1, Paramount Pictures, 9 am to Midnight, the can even send you email alerts for all your seven channels: The Movie Channel, TV Land, Infinity Broadcasting, UPN, TNN, CMT, Showtime, centre can support favorite programmes. You can also manage Paramount, Nickelodeon, MTV Europe, VH1 and Blockbuster and Simon & Schuster. 200 customer service your subscription online!

102 SUPERBRANDS