21 FEB–22 MAR 2020

FESTIVAL INFO + PRESENTERS KIT

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THE HOME OF COMEDY

The reputation of Powerhouse as one of • Ross Noble • Australia’s great comedy venues continues to grow. • Stephen K Amos • Each year we deliver a stellar line-up of comedy • • Arj Barker experiences, including: • Matt Okine • James Acaster • • Paul McDermott BRISBANE COMEDY FESTIVAL • Rove McManus • Located within the hub of Brisbane Powerhouse as • • well as various venues around town, Brisbane Comedy • Ruby Wax • Frank Woodley Festival is ’s largest comedy festival. The festival attracts more than 60,000 people to see a OUR STATS multitude of shows by more than 70 comedians. Brisbane Powerhouse’s audience is diverse, including high income earning professionals, young adults, BRISBANE COMEDY FESTIVAL GALA families and children, LGBTI+ audiences and seniors. Brisbane’s own comedy gala! The Brisbane Comedy The stats say: Festival Opening Gala showcases a lineup of local, Australian and international comedians. Proudly supported by The Lord Mayor and Brisbane City Council. Over 700,000 Over 665,000 local, national virtual visitors and international interact with our LIVEWIRED COMEDY visitors every year website annually An annual program of free live comedy hosted every

Sunday at Brisbane Powerhouse. Showcasing an 114,000 40% of our patrons ever-changing mix of local favourites and up-and- e-news visit us at least four subscribers times a year coming comedians, Livewired Comedy attracts hundreds of patrons to the venue each week.

165,000 83,000 Twitter Facebook OTHER YEAR-ROUND COMEDY EVENTS followers followers To keep the laughs coming year-round, Brisbane Powerhouse plays host to a range of comedy events across the year, including International Comedy 21,800 Instagram Festival Roadshow and the Comedy Festival followers Showcase. We have also presented international and Australian comedians, including:

BRISBANE COMEDY FESTIVAL

Brisbane Comedy Festival is the signature comedy event in Queensland.

Showcasing four weeks of stand-up comedy, Brisbane Comedy Festival brings the city together to laugh, talk and be entertained.

Held in February + March each year, the Festival hosts more than 70 comedians, including international and national headliners, and achieves in excess of 65,000+ ticket sales.

BRISBANE POWERHOUSE + + SUNPAC

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BRISBANE COMEDY FESTIVAL AUDIENCE

2019 Overall attendance: 53, 170+

28% 72% male female 97% rated ticket ticket their experience purchasers purchasers as above average

2% 9% 65 plus 15–24

17% earn 11% 31% $150k–$199k 55–64 25–34 years old years old

23% 45–54 24% 22% earn years old 35–44 $60k–$99k years old

Editorial media value generated for Brisbane $1,674,396 Comedy Festival 2019, 23% earn ­with a total audience $100k–$149k reach of 13.6M BRISBANE COMEDY FESTIVAL ARTIST INFORMATION

1. DATES + DEADLINES • Rooftop Terrace: 100 pax – theatre style, ticketed as KEY FESTIVAL DATES General Admission • Pre-sale: select rooms only: • Graffiti Room: 30 pax - theatre style, ticketed as 10am Tue 26 Nov 2019 General Admission • On sale: 10am Thur 28 Nov 2019 • Opening Gala: Fri 21 Feb 2020 All shows at Brisbane Powerhouse are ticketed via • Festival runs: 25 Feb–22 Mar 2020 Ticketek. Transaction fee is $6.90

KEY DEADLINES FORTITUDE MUSIC HALL • Submissions close 5pm Mon 9 Sep 2019 Located in the heart of Brisbane’s entertainment • The program will be finalised by precinct, Fortitude Music Hall is a brand new venue Fri 20 Sep 2019 opening in July 2019. • Ticketing information due by Fri 11 Oct 2019 • Show title, copy and image due by Available venues at Fortitude Music Hall: Fri 11 Oct 2019 • Main Room: 742 stalls, 331 balcony – theatre style seated, ticketed as General Admission. HOW TO SUBMIT A SHOW • Smaller Room: 100pax – cabaret style seated, • Only new shows will be considered for inclusion ticketed as General Admission. • Submit acts now for consideration via www.brisbanecomedyfestival.com All shows at Fortitude Music Hall are ticketed via Ticketmaster. Transaction Fee is $5.95

2. VENUES THE TIVOLI Our 2020 Festival sees a shift in focus, from the City, The Tivoli is one of Australia’s most beautiful to the Valley. No longer presenting festival shows in performance venues and is renowned for its art deco Brisbane City Hall, we are truly excited to include two features and old-world charm. Originally built as a new venues to the Brisbane Comedy Festival family. bakery in 1917, The Tivoli was reborn as a performance space in 1988 and regularly plays host to Australia’s and BRISBANE POWERHOUSE the world’s musical and comedy heroes. Located in New Farm, Brisbane Powerhouse is Queensland’s home for contemporary culture, a Available venues at The Tivoli: magnificent power station of the 1920’s reborn as an • Main Room: 690pax – theatre style seated, ticketed arts centre on the . as General Admission.

Available venues at Brisbane Powerhouse: All shows at The Tivoli are ticketed via Ticketmaster. • Powerhouse Theatre: 716 pax (extended mode) – Transaction Fee is $6.10 theatre style, ticketed as allocated seating • Visy Theatre: 200 pax – thrust stage, theatre style - ticketed as allocated seating • Turbine Studio: 150 pax – theatre style, ticketed as allocated seating

08— 3. THE DEAL, FEES + CHARGES 12. Conduct a generic Brisbane Comedy Festival REGISTRATION FEES campaign that will contain a generic ad that lists • Venues 200 seats and under - confirmed artists as outlined below. $320 + GST per confirmed act • Venues 201 seats and over - THE PRESENTER WILL $420 + GST per confirmed act 1. Cover all costs associated with presenting the Registrations fees are due upon signing an agreement artist/s (see below for inclusions). and prior to tickets on sale 2. Manage all marketing and publicity of their own shows (including all design and printing of posters / THE VENUE WILL hand bills) excluding the above 1. Provide the room as agreed and retain a percentage mentioned support. of Net Box Office as outlined below. 3. Include the Brisbane Comedy Festival logo of a 2. Provide production crew and available equipment minimum specified size in all marketing materials. for every space as outlined below and within 4. Seek approval from Brisbane Comedy Festival technical specifications. Marketing Manager on all marketing materials prior 3. Provide a listing for all contracted events to going to print. in the Brisbane Comedy Festival guide (20,000 5. Cover all box office fees and charges as printed for mailing and distribution). Full page, outlined below. half page and quarter page advertisements can be 6. Manage merchandise sales (the Venue will retain bought in the festival guide. Please see Marketing a 10% commission). Four weeks’ notice required if Extras below. the Presenter wants venue staff to sell merchandise. 4. Include all events in the Brisbane Comedy Festival 7. Provide technical information no later than 02 media kit (presenter/artist to provide December 2019. media release). 8. Meet all requirements outlined in the Sponsored 5. Include all events on the Brisbane Comedy Festival Venue Agreement to be issued to all confirmed acts website. by The Venue. 6. Include festival information in Powermail (fortnightly Brisbane Powerhouse email sent to over 114,000 BOX OFFICE SPLIT (Calculated on Net Box Office) subscribers) as outlined below. Brisbane Powerhouse 7. Include festival and artist information in the • Powerhouse Theatre: 75% to the Contracting Brisbane Comedy Festival e-campaign as Party / 25% to the Principal outlined below. • Visy Theatre: 75% to the Contracting Party / 8. Provide space in the Box Office for a poster 25% to the Principal against a venue guarantee (maximum size A2). of $320 ex GST per show 9. Provide space for flyers / handbills within the venue • Turbine Studio: 75% to the Contracting Party / (up to 2,500 flyers). 25% to the Principal against a venue guarantee 10. Provide access to marketing ‘extras’ upon request of $300 per show (costs listed below). • Rooftop Terrace: 80% to the Contracting Party / 11. Provide a table for merchandise sales 20% to the Principal against a venue guarantee (staffing not included). of $150 per show • Graffiti Room: 80% to the Contracting Party / 20% to the Principal —09 Fortitude Music Hall IMPORTANT: All advertising must state: Transaction fee • 75% to the Contracting Party / 25% to from $5.95 applies to all ticket purchases. the Principal Powerhouse Theatre, Visy Theatre, Fortitude Music Hall The Tivoli Main Room and The Tivoli shows will be able to access • 75% to the Contracting Party / 25% to pre-sale. the Principal Turbine Studio, Rooftop Terrace, Graffiti Room shows Net Box Office Definition will go on sale with GP (no access to pre-sale). If the contracting party is registered for GST, the following clause applies; COMP TICKET ALLOCATION Net Box Office is defined as gross box office The Venue will have access to the following comp (excluding GST) minus ticketing and box office allocations to each show. charges (excluding GST), which include but are not (Preference will be given to non-peak times) limited to; inside charges, booking fees, credit card fees and complimentary ticket fees. Brisbane Powerhouse Powerhouse Theatre: 20 If the contracting party is not registered for GST the Visy Theatre: 12 following clause applies; Turbine Studio: 8 Net Box Office is defined as gross box office, minus Rooftop Terrace: 8 ticketing and box office charges (excluding GST), Graffiti Room: 2 which include but are not limited to; inside charges, booking fees, credit card fees and complimentary Fortitude Music Hall ticket fees. Main Room: 30

The box office split is a taxable supply and GST will be The Tivoli added to the calculation. Main Room: 20

BOX OFFICE FEES + CHARGES (All Venues) • Service Charge: for all ticket prices, a $5.95 incl GST per ticket service charge will be deducted at settlement • Ticketek Service Fee: 1.95% (incl GST) will be deducted at settlement • GST: all ticket prices must include GST if applicable • Zero Priced or Complimentary Tickets: charged at $1.20 per ticket (incl GST) • Advertised Ticket Price: is to be inclusive of all fees and charges

10— 4. STAFF CHARGES 5. MARKETING • Box Office Staff: Included with the room GUIDE INCLUSION • Front of House Staff: Included with the room The BCF guide in 2020 will take on a larger size to • Merchandise Staff: Charged at $47.00 per hour represent the growth of the Festival. All festival shows (4wks notice required for rostering) will be included in the guide as a 1/6 page listing including a photo at no cost. Extra costs apply to Technical Staff upgrade to a quarter, half or full page (see Marketing One hour technical rehearsal per show is included. Extras below). Additional technical rehearsal time can be requested and will be charged back at $48.00 per hour in MARKETING EXTRAS normal time. FESTIVAL PROGRAM GUIDE UPGRADE • All shows will be given a complimentary Brisbane Powerhouse 1/6 page listing in the festival program guide. Powerhouse Theatre: One 3 hour call for 1LX, 1Snd, The guide size will increase for 2020. The guide 1SM for each performance day is included. will be distributed mid-January instead of early Visy Theatre: One 3 hour call for 1LX, 1Snd, 1SM for December. A digital campaign will kick off each performance day is included. the Festival from on sale to supplement the Turbine Studio: One 2 hour call for 1LX/SM, 1Snd for January distribution of the guide. each performance day is included. • A limited number of listing upgrades are Rooftop Terrace: One 2 hour call for 1LX/SND for available to purchase. Prices are as follows: each performance day is included. - Full page: $475 plus GST Graffiti Room: One 2 hour call for 1LX/SND for each - Half page: $350 plus GST performance day is included. - Quarter page: $250 plus GST • Bookings are due by Thursday 21 Fortitude Music Hall & The Tivoli November 2019. Main Rooms: One 3 hour call for 1LX, 1Snd, 1SM for • Brisbane Powerhouse reserves the right to the each performance day is included. design of all guide pages. You will be provided with a proof of the copy and page design before Extra hours required will be charged back to the it goes to print. presenter/artist at $48.00 per hour in normal time. MARKETING CAMPAIGN ADVICE TECHNICAL EQUIPMENT Brisbane Powerhouse’s marketing team will send a kit Each room comes with a basic equipment allocation with recommended suppliers for distribution, printing, including a PA system, two radio mics (excluding advertising, publicity and design to assist you in Rooftop Terrace and Graffiti Room that will have corded executing a successful campaign. mics) and basic lighting (stage wash + some specials); All venues have signage assets and marketing support please see technical specifications on request for more services that presenters can purchase. information.

Any additional or externally hired equipment required will be charged back to the presenter/artist.

—11 BRISBANE COMEDY FESTIVAL HUBS + VENUES

12— BRISBANE COMEDY FESTIVAL MARKETING KIT

Welcome to Brisbane Comedy Festival! We’ve put on-sale (114,000+ subscribers) together this document to: • Dedicated PR agency working on the festival 1. Outline the overarching Brisbane Comedy Festival campaign (using generic festival artwork). Activity featuring Brisbane Comedy Festival shows: 2. Outline the correct use of the Brisbane Comedy • Brisbane Comedy Festival website, which traditionally Festival logo and venue details. receives over 750,000 page views during and in lead 3. Confirm the marketing campaign manager and up to festival period coordinator details. • Listing in the Brisbane Comedy Festival guide. You will be provided with a proof of the page before Brisbane Comedy Festival Marketing + PR Campaign it goes to print (All Announcements Embargoed Until Tue 26 Nov) • Free access to display flyers, posters and Brisbane Powerhouse will manage an overarching in dedicated venue stands festival marketing campaign to spark interest in the • Publicity campaign. Selected shows with strong overall festival and help generate ticket sales for news angles may be included in media articles your event within Brisbane Comedy Festival. This pending media interest campaign will include: • Brisbane Comedy Festival social media plan. To be included in this campaign, please contact Activity using general festival artwork and content: Cathy de Silva on [email protected] • Brisbane Comedy Festival guide • EDMs targeting Brisbane Powerhouse and Brisbane • Guide distribution throughout Brisbane’s Comedy Festival patrons from similar events. entertainment, retail, dining and art precincts Brisbane Comedy Festival will be sending a series • A dedicated Brisbane Comedy Festival website of EDMs in the lead up to and during the festival and Brisbane Comedy Festival branded social media channels • What's On venue signage • Venue signage • light up campaign • Outdoor signage including GOA billboards plus flag pole banners • Radio promotion • Must Do Brisbane campaign • Street press promotion including a special Brisbane Comedy Festival supplement in Scenestr • Queensland Rail train advertisements • Facebook advertising campaign • Google AdWords + Display campaign • Pre-sale EDM to previous festival patrons • Powermail feature issue for Brisbane Comedy Festival

—13 Brisbane Powerhouse Marketing Support 4. Ticket price and transaction fee Brisbane Powerhouse offers paid marketing support For example: services including outdoor signage. This is allocated Tickets: Thu $30, Fri–Sat $44 on a first in first served basis. To book, and for artwork + transaction fee from $5.95 applies specifications, please contact Cathy de Silva on [email protected] or 07 3358 8613. 5. Approvals Before going to print, all materials need to be Email marketing approved by: Marketing & Communications Manager Additional email campaigns or list size extensions Cathy de Silva [email protected]. are subject to the below charges. All costs are Please factor approval times into your print schedule. excluding GST. EDM set-up $155 Event Listings We’d recommend listing this event with these online Venue + outdoor signage outlets (if you haven’t already): Wall banner (1 month) $1165 + GST, • Must Do Brisbane includes design, print + install • Weekend Notes A1 oversize poster (1 week slot) $100 + GST • Gourmand & Gourmet (630mm w x 880mm h), includes print + install • Visit Brisbane Pillar poster (1 week slot) $145 + GST • Brisbane City Council (450mm w x 1100mm h), includes print + install • Broadsheet • The Urban List INDIVIDUAL SHOW CAMPAIGNS • Concrete Playground To reference the festival and help patrons find the • Bmag right information, all of your materials (e.g. flyers • Brisbane Times and posters) should include: • Time Out 1. Presenting line: • The Weekend Edition Check your contract for confirmed presenting line wording

2. Logos: Brisbane Comedy Festival logo (style guide attached)

3. Booking call to action: BOOK NOW: BRISBANECOMEDYFESTIVAL.COM

14— Social media RECOMMENDED SUPPLIERS Brisbane Powerhouse will offer social media support through a dedicated Brisbane Comedy Festival website Flyer Distribution: Creative Distribution, Jane Gillett, and social channels plus across Brisbane Powerhouse [email protected] social channels. Because of the large amount of shows Poster Distribution: PosterBill, Anthony McCann, we host each year, the digital schedule is tight and we [email protected] recommend you make your request early. Printing (flyers and posters): AllClear, Gary Livingstone, [email protected] Images of rehearsals, video content, updates on the Publicity: Aruga PR, Donna Kramer, media campaign and general human interest angles 07 3036 2000, [email protected] are popular. Please send content through to Design: Sean Dowling, [email protected] [email protected]. We will be in touch Photography: Dylan Evans, [email protected] closer to the festival to organise on-sale social media Atmosphere Photography, engagement and festival activities. [email protected]

The Brisbane Comedy Festival official hashtag is #BrisComedyFest. Please use this so that we can find and share your content. Facebook: /brisbanecomedyfestival Instagram: @briscomedyfest Twitter: @briscomedyfest Youtube: /user/Brisbane Comedy Festival

Electronic direct mail outs Brisbane Comedy Festival will send the following EDMs to patrons: • Pre-sale EDM on Tue 26 Nov • On-sale announcement Thu 28 Nov • Ticketek QLD database EDM Thu 28 Nov • Brisbane Comedy Festival EDM to full comedy database profiling all shows Tue 03 Dec • Brisbane Powerhouse fortnightly EDM Powermail takoever Mon 09 Dec • Week 1 artists and offers • Week 2 artists and offers • Week 3 artists and offers • Week 4 artists and offers

—15 BRISBANE COMEDY FESTIVAL LOGO GUIDELINES

Please include the following on all collateral:

LOGOS Brisbane Comedy Festival logo TICKETS  When mentioning ticket prices ensure that (minimum size of 50mm wide) the associated transaction fee is included as: VENUE Brisbane Powerhouse, Tickets: $25 + transaction fee from $5.95 (please, not ‘The Powerhouse’, ‘Powerhouse’ applies or ‘The Brisbane Powerhouse’) to meet legal requirements. The Fortitude Music Hall or The Tivoli DATES Fri 21 Feb–Sun 22 Mar

LOGOS

COLOURS

YELLOW BLUE RED C 0 M 20 Y 90 K 0 C 67 M 1 Y 20 K 0 C 2 M 83 Y 49 K 0

GREEN GREY C 68 M 2 Y 87 K 0 C 0 M 0 Y 0 K 88

16— BRISBANE COMEDY FESTIVAL CONTACTS

Phoebe Meredith Producer +61 7 3358 8618 [email protected]

Cathy de Silva Marketing & Communications Manager (Cultural Program) +61 7 3358 8613 [email protected]

—17