Dun & Bradstreet D-U-N-S® No 65-038-8213

Top 500 Ranking

Income 133

Net Profit 160 PC Jeweller Limited Net Worth 203 Balram Garg, MD, PC Jeweller

Mr. Balram Garg’s views The time has come when we need to redefine the development philosophy. The road to lasting and sound economic development goes through social development. Few at the helm of affairs, must know and understand it well that people at the bottom ladder need to be developed, which is an essential prerequisite. Any amount of growth and progress is futile and meaningless,s if the benefits are not passed on to the micro and grass-root level. We need to view our social progress index. The Indian Companies Act has been amended to incorporate Corporate Social Responsibility (CSR) and the same is made mandatory subject to CSR Audit. Today the Corporate world must take care of social ends along with economic ones. People are our greatest assets, which are most productive, effective and efficient. It is only people who earn profits and not the organizations. The corporate sector must strive for finer values and observe ethical practices in business. We need to invest huge amounts in human skills. The existing skills need to be sharpened, toned and polished and new skills need to be acquired. The health and happiness of the workforce must be main and prime concern of any organization as everything flows from there only. Our all actions must lead to human happiness. Everything in the end rests on happiness. I will quote example of a great country Bhutan which is first in the world and has officially introduced the concept of Gross National Happiness (GNH) in operation. Like GDP and GNP we need to bring GNH in the formulation of our Public Policy. National progress has to be inclusive of social progress. There can be no greater concern than the human wellness, wellbeing and welfare (WWW). TAKE CARE OF PEOPLE AND THE PRODUCTIVITY WILL TAKE CARE OF ITSELF.

About the Company Financial Snapshot (In ` mn) PC Jeweller Ltd (PC Jeweller) started in 2005, with its first showroom in Karol Bagh, New Total Income 64,077.1 with major emphasis on wedding jewellery. It is currently operating 61 stores across 50 cities and 17 states. The company got listed on the BSE and NSE in 2012, and is Net Profit 3,782.3 one of the few listed jewellery companies in . Networth 19,903.8 EBIDTA 7,533.3 Business Model Ratios (%) PC Jeweller is engaged in the business of manufacture, retail and export of jewellery. The company offers a variety of products including 100% hallmarked gold jewellery, certified EBIDTA Margin 11.8 diamond jewellery and other jewellery, including silver articles, with a focus on diamond NPM 5.9 jewellery and bridal jewellery. It stocks a substantial quantum of gold and diamond RONW 19.0 jewellery, ensuring wider availability and catering to a larger budget range. In FY15, gold (As on Mar 31, 2015) jewellery accounted for nearly 69% of its revenues. Management Details From sourcing of raw materials to the sale of the finished product, all its processes are Chairman integrated and aligned. The company also ensures that stringent quality measures are Padam Chand Gupta taken to ensure the purity, value and finish of the product. It manufactures nearly 65% Managing Director of its jewellery in-house, while the rest is met through outsourcing. PC Jeweller operates Balram Garg four manufacturing units with a covered area of more than 80,000 sq ft incorporating Executive Director & Chief Operating Officer more than 1,000 skilled workers. Its manufacturing plants are located across , UP Ramesh Kumar Sharma and , Uttarakhand. The company has an in- house team of over 75 designers Directors who create new patterns and designs on a regular basis based on domestic and Kusum Jain international design trends. Dr. Manohar Lal Singla Krishan Kumar Khurana The company designs and manufactures ornaments of gold, diamonds and other precious Miyar Ramanath Nayak Suresh Kumar Jain gemstones. It has positioned itself as a wedding jeweller with large format stores located on high streets. Its stores aim to provide their customers with largest range and variety at all price points in a luxurious ambience. Address & Website Apart from its domestic operations, PC Jeweller is also engaged in export of handmade C – 54, Preet Vihar, designer gold on a B2B basis. The company has been participating in global jewellery Vikas Marg, exhibitions to tap new overseas markets and maintain export share to ensure availability Delhi – 110092 of gold for domestic operations. During FY15, domestic sale contributed to 71.5% of the Website company’s revenue, while exports accounted for the rest. www.pcjeweller.com

196 INDIA’S TOP 500 COMPANIES Advertorial Retail Presence PC Jeweller is headquartered in Delhi and operates a pan-India network of 61 showrooms that cover an area of 3,53,413 sq. ft. These retail showrooms are located across 50 cities in 17 states as on Apr 30, 2016. Some of its locations include; Ahmedabad, Bhagalpur, Delhi, Ajmer, , Bareilly, Beawar, Bengaluru, Bhopal, , Jodhpur, Kolkata, Lucknow, Mathura, Noida, Patna, Panchkula, Siliguri, Rohtak, Vadodara, Udaipur and Varanasi among others.

Further enhancing its retail presence, the company launched an e-commerce portal www.wearyourshine.com in Oct 2014. The website leverages its in-store PC Jeweller branded product range and ensures availability through anytime anywhere pan-India purchase. The website also offers convenience of multiple payment gateways including the popular cash-on-delivery and assures hallmarking and attractive and discreet packaging. It primarily caters to the net-savvy and working women, typically looking at light everyday-wear jewellery.

The company Opened its first franchisee store in Oct 2015 at Gwalior and is planning to open about 5 more during the FY 2016-17.

Innovative Product Launches Smart Jewellery ‘WYSH’: PC Jeweller displayed its smart jewellery manufactured in technical tie-up with LA based leading tech firm Martian Inc. at CES 2016 held at Las Vegas (USA) in Jan 2016. WYSH is the first of its kind smart jewellery, that comprises of an electronic module fitted within the jewellery. This jewellery can get synced with mobile device and has various features like – Call Alert, Pedometer and SOS among others. The company is working towards commercial launch of the same in Q3 FY 2016-17.

Flexia: In Nov 2014, the company launched its unique detachable and inter-changeable jewellery that can be adorned as per preference or occasion. This product has been a huge success and has encouraged the company to increase the products and offering under this concept.

Advertorial INDIA’S TOP 500 COMPANIES 197