International Journal of Advancements in Research & Technology, Volume 4, Issue 7, July -2015 93 ISSN 2278-7763 NIGERIAN WOMEN’S PERCEPTION AND RESPONSES TO GENDER BASED NOLLYWOOD MOVIES: A STUDY OF WOMEN IN SOUTH EAST, NIGERIA. BY IFEOMA VIVIAN DUNU, Ph.D. Senior lecturer, Department of Mass Communication Nnamdi Azikiwe University, Awka, Anambra State, Nigeria Phone: 234(08036732718, E-mail:
[email protected] AND CORNELIUS AGHADIEGWU UKWUEZE, Ph.D. Lecturer, Department of Mass Communication Nnamdi Azikiwe University, Awka, Anambra State, Nigeria Phone: 234(08063694405, E-mail:
[email protected] AND GODFREY EKENE OKAFOR Department of Mass Communication Nnamdi Azikiwe University, Awka, Anambra State, Nigeria Phone: 234(08068683384, E-mail:
[email protected] IJOART ABSTRACT From few recent reception studies, female audiences of Nollywood movies differently receive their portrayals therein, some defining them as stereotypic and unrealistic, thereby under representing and misrepresenting the female gender. Reception studies conducted within the western Nigeria, weighed so heavily on literate receivers such as lecturers, students and Nollywood stars but considering also the effect the patriarchal Igbo customs could have on how women receive their identities, this work is a more broadened reception study of the entire women from different socio cultural backgrounds in south eastern Nigeria and sought to determine how and in what ways, these greater number of women, especially those in rural communities, negotiate or perhaps either reject or accept their identities as given in Nollywood. A mixed method of ‘Survey’ and ‘Focus Group Discussion’, were employed whereas the ‘Cultivation’ and ‘Deconstruction’ theories served as the reception frameworks to couch these reception.