Digital rates 2021 - Q1 content |

Table of content Digital Rates 2021 - Q1

1. DISPLAY ADVERTISING pg. 6. MADE IN pg. 1.1. Display advertising direct 4 6.1. Made in displays CPM & branded/native content 19 1.2. Display advertising programmatic 5 6.2. Made in newsletters, partnermailings and packages 20

2. VIDEO ADVERTISING pg. 7. ZIMMO pg. 2.1. Video advertising direct 7 7.1. Zimmo advertising 22 2.2. Video advertising programmatic 8 APPENDIX pg. 3. NATIVE / PUBLI ARTICLE pg. I. Digital formats 24 3.1. Native article 10 II. Traffic & audiences 27 3.2. Publi article 11 III. Region maps 29 IV. Contact 39 4. DATA STUDIO - ADVANCED DATA SERVICES pg. 4.1. Data based targeting options 13 4.2. Data - pixel-placement 14 4.3. Database matching 15

5. AUDIO ADVERTISING pg. 5.1. Audio advertising 17

Our newsbrands are Digital Ad Trust certified. Digital Ad Trust is a unique cross-industry initiative launched by UBA and WE MEDIA. This label is intended to assess and enhance the quality of sites that engage in responsible advertising practices, through 5 key objectives: - Guarantee brand safety: ensure brands are safe in the environments in which they appear; - Optimize the visibility of online advertising; - Fight against ad fraud; - Improve the user experience (UX), and control the number of advertising objects per page; - Better inform internet users about the protection of personal data.

Visit www.digitaladtrust.be for more information.

07/01/21 2 Display advertising display advertising | 1.1. DISPLAY ADVERTISING DIRECT

CPM (Cost Per Thousand Impressions) Digital Rates 2021 - Q1 START OFFER : € 5 CPM

CPM NEWSBRAND + CPM FORMAT + CPM CONTEXTUAL TARGETING + CPM SOCIO-DEMO TARGETING 1 Run of network € 0 DESKTOP + MOBILE CONTEXT GENDER Run of newsbrands² € 1 TV leaderboard / IAB billboard € 0 Homepage € 3 Men € 1 Run of popular newsbrands³ € 2 Medium rectangle € 0 Beauty € 5 Women € 1 De Standaard € 7 Halfpage / Skyscraper (sticky) € 3 Business € 10 AGE Gazet van Antwerpen € 3 Takeover € 20 Culinary € 10 18+ € 1 Het Belang van € 3 Page exclusive € 20 Culture, leisure & media € 5 18-24 € 1 Het Nieuwsblad € 3 MOBILE ONLY Fashion € 5 18-34 € 1 Paralax € 3 Health € 5 18-54 € 1 4 CPM OTHER BRANDS Social Ad € 3 Lifestyle € 5 Millenials € 1 Inmemoriam € 3 3D Cube € 1 Regional news € 3 Silver Foxes 55+ € 1 Made in (see also page 22) € 7 Smarter live € 10 Custom age € 2 Zimmo (see also page 25) € 3 Sports € 10 WEALTH Sports - soccer € 15 Wealth class 1-2 € 1 Travel € 5 Wealth class 1-4 € 1 Weather targeting € 3 Wealth class 5-8 € 1 1 run of network : standaard.be + gva.be + hbvl.be + nieuwsblad.be + zimmo.be ² run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be ³ run of popular: gva.be + hbvl.be + nieuwsblad.be OR 4 see separate ratecard for format and targeting supplements

CPM DATA SEGMENT TARGETING Behavioural - standard € 2 Behavioural - specific € 3 Intent - standard € 3 Intent - specific € 4 See available data segments, page 13 HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM Price = 5,00€ + CPM newsbrand + CPM format + [CPM contextual targeting OR CPM data segment targeting] + CPM sociodemo targeting TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

07/01/21 4 display advertising | 1.2. DISPLAY ADVERTISING PROGRAMMATIC

FLANDERS TODAY CPM (Cost Per Thousand Impressions)

PMP DISPLAY PREFERRED DEAL DISPLAY Digital Rates 2021 - Q1 CPM NEWSBRAND CPM CONTEXTUAL TARGETING CPM TARGETING CPM NEWSBRAND CPM CONTEXTUAL TARGETING CPM TARGETING 1 1 Run of network € 3,50 Homepage € 7 Socio demo + € 1 Run of network € 4,50 Homepage € 9,10 Socio demo + € 1 De Standaard € 7,50 Beauty € 7 Behavioural - standard + € 2 De Standaard € 9,70 Beauty € 9,10 Behavioural - standard + € 2 Gazet van Antwerpen € 4,40 Business € 10 Behavioural - specific + € 3 Gazet van Antwerpen € 5,70 Business € 13,00 Behavioural - specific + € 3 Het Belang van Limburg € 4,40 Culture, leisure & media € 7 Intent - standard + € 3 Het Belang van Limburg € 5,70 Culture, leisure & media € 9,10 Intent - standard + € 3 Het Nieuwsblad € 4,40 Fashion € 7 Intent - specific + € 4 Het Nieuwsblad € 5,70 Fashion € 9,10 Intent - specific + € 4 See available data segments, page 13 See available data segments, page 13 Food € 7 Food € 9,10 CPM OTHER BRANDS ² Health € 7 CPM OTHER BRANDS ² Health € 9,10 Inmemoriam € 2,00 Housing € 7 Inmemoriam € 2,60 Housing € 9,10 Made in € 4,40 Lifestyle € 7 Made in € 5,70 Lifestyle € 9,10 Zimmo € 2,00 News € 7 Zimmo € 2,60 News € 9,10 Regio € 7 Regio € 9,10 Smarter live € 10 Smarter live € 13,00 Sports € 7 Sports € 9,10 Sports - football € 7 Sports - football € 9,10 Travel € 7 Travel € 9,10 Weather targeting € 7 Weather targeting € 9,10

1 run of network : standaard.be + gva.be + hbvl.be + nieuwsblad.be + zimmo.be

² see separate ratecard for format and targetingOR supplementsOR OR OR

AVAILABLE FORMATS TV leaderboard / IAB bilboard, Medium rectangle, Halfpage / Skyscraper (sticky), 2 AD TV leaderboard + Medium rectangle, 2 AD TV leaderboard + Halfpage, Leaderboard. For guaranteed only : Takeover, Page exclusive, Mobile interstial, Paralax / Interscroller. TRANSACTION TYPES Programmatic guaranteed (Google adex), preferred deal, private auction, open auction. HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM price = [CPM website OR CPM contextual targeting] + targeting supplement. TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ Publisher ID: pub-3977246851012126 TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch.

07/01/21 5 Video advertising video advertsing | 2.1. VIDEO ADVERTISING DIRECT

Choose your type of video campaign

Dependent on the goal of your campaign we now offer 2 different executions to get the best possible result. Also keep in mind there is no longer any Digital Rates 2021 - Q1 agency commision charged on video advertising. There are no extra charges for contextual or location targeting. These are included in the basic format CPM price.

CPM (Cost Per Thousand Impressions)

CPM FORMAT + CPM NEWSBRAND + CPM TARGETING + CPM ADD-ONS INSTREAM - PREROLL Run of newsbrand1 € 0 Gender € 1 Specific Capping € 2 Max 30'', skippable after 15'' € 25 Run of popular² € 1 Age € 2 Companion Ads 4 € 10 Max 6', non skippable³ € 15 De Standaard € 7 Behavioural - standard € 2 OUTSTREAM Gazet van Antwerpen € 3 Behavioural - specific € 3 In content € 13 Het Belang van Limburg € 3 Intent € 3 Het Nieuwsblad € 3 See available data segments, page 13

1 run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be ² run of popular: gva.be + hbvl.be + nieuwsblad.be ³ 6’’ ads will be delivered on editorial video content of max 30’’ 4 companion ads: Leaderboard and halfpage will be delivered together with the preroll ad

Instream : These video are prerolls and appear before video content on the Mediahuis websites. Outstream : These video ads appear between editorial content on the Mediahuis websites.

HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM price = CPM format + CPM newsbrand + CPM targeting + CPM Add-ons TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

07/01/21 7 video advertsing | 2.2. VIDEO ADVERTISING PROGRAMMATIC

CPM (Cost Per Thousand Impressions) Digital Rates 2021 - Q1

CPM (Cost Per ThousandPMP VIDEO Impressions) PREFERRED DEAL VIDEO RUN OF NEWSBRANDS1 RUN OF NEWSBRANDS1

CPM FORMAT + CPM TARGETING CPM FORMAT + CPM TARGETING INSTREAM - PREROLL Gender € 1 INSTREAM - PREROLL Gender € 1 Max 30'', skippable after 15'' € 12 Age € 2 Max 30'', skippable after 15'' € 15,60 Age € 2 Max 6', non skippable € 7 Behavioural - standard € 2 Max 6', non skippable € 9,10 Behavioural - standard € 2 OUTSTREAM Behavioural - specific € 3 OUTSTREAM Behavioural - specific € 3 In content € 10 Intent - standard € 3 In content € 13 Intent - standard € 3 Intent - specific € 4 Intent - specific € 4 See available data segments, page 13 See available data segments, page 13

1 run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be

OR

TRANSACTION TYPES Programmatic guaranteed (Google adex), preferred deal, private auction, open auction. HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM Price = CPM format + CPM targeting. TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ Publisher ID: pub-3977246851012126 TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch.

07/01/21 8 Native / publi article native / publi article | 3.1. NATIVE ARTICLE

Responding to the trend of content marketing and the increasing demand for distribution channels for own content, offers Mediahuis advertisers the opportunity to set up a native content page on our news sites.

Such a page is always combined with native boosters on our news sites, so we are sure that your message gets enough attention from our visitors. Digital Rates 2021 - Q1 You therefore only pay for the number of people who has read your content thanks to the reach of our Mediahuis news brands.

RATE COST PER READ GUIDING TECHNICAL PRODUCTION COST NUMBER OF READS RATE / CLICK TOTAL1 Fix setup cost € 300 6.000 € 1,30 € 7.800 Copywriting per article € 450 7.000 € 1,30 € 9.100 Video integration (production) € 3.000 - € 5.000 8.000 € 1,30 € 10.400 9.000 € 1,30 € 11.700 10.000 € 1,30 € 12.500 11.000 € 1,25 € 13.750 12.000 € 1,25 € 15.000 13.000 € 1,25 € 16.250 14.000 € 1,25 € 16.800 15.000 € 1,20 € 18.000 16.000 € 1,20 € 19.200 17.000 € 1,20 € 20.400 18.000 € 1,20 € 21.600 19.000 € 1,20 € 21.850 20.000 € 1,15 € 23.000 > 20.000 € 1,15 n.a.

1 exclusive technical & production costs

TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

07/01/21 10 native / publi article | 3.2. PUBLI ARTICLE

Responding to the trend of content marketing, but bearing in mind that business managers also want to put their case and brand name in the spotlight, Mediahuis offers advertisers the opportunity to set up a publication page on our news sites.

Such a page is always combined with boosters on our news sites, so we are sure that your message and brand is sufficiently brought to Digital Rates 2021 - Q1 the attention of our visitors.

PUBLI ARTICLE WITH CONTENT GUIDING TECHNICAL PRODUCTION COST 1 Fix setup cost SITE RATE FORMAT BOOSTER - TRAFFIC DRIVERS € 500 (layout / copywriting / Medium rectangle) Gazet van Antwerpen 1 week Medium rectangle in newsletter or (on choosen citygroup or province) Het Belang van Limburg € 1.950 fixed format ------or 250.000 medium rectangle impressions - ROS Het Nieuwsblad (geo targeting in choosen province or citygroup)

1 1 article, with takeover

TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

07/01/21 11 Data Studio - Advanced data services advanced data services | 4.1. DATA BASED TARGETING OPTIONS

BEHAVORIAL INTENT

BUSINESS & CULTURE & FOOD & HOUSE & MULTIMEDIA LIFE NATURE LIFESTYLE CARS SPORTS NEWS TRAVEL SHOPPING CARS IMMO FINANCE MEDIA DRINKS GARDEN & TECHNLOGY MOMENTS

Immo

Nature Business Car Culture Sports Building & Multimedia Travel Web- Parent Car Digital Rates 2021 - Q1 Lifestyle Foodies News about to lovers & Finance lovers lovers fans renovation lovers lovers shoppers with kids buyers move

Socially Price Parents with Animal Personal Electric Art Cycling Healty Interior Opinion Business Car buyers: Immo Wellness actives & social conscious babies lovers finance car lovers lovers fans foodies lovers leaders travelers popular cars buyers media lovers shoppers (0-2 y.)

Parents with Beauty Movie Football Gastronomic Energy Technology Coronial news Car buyers: Immo Ecologists Investors Daytrippers young kids queens lovers fans foodies enthousiast lovers junkie premium cars renters (2-9 y.)

Immo Fashion Book Tennis Cooking Real estate Mobility Entrepreurs Gamers Staycation Grandparents student lovers lovers fans enthusiasts enthousiast readers room

Immo Health Business Music Motor sport Beverage Heavy mobile Gardeners Politics Students professional fanastics B2B lovers fans enthusiasts users property

Festival & Immo Yoga & Made in DIY-sport Wine National concert Photographers recently mindfulness visitors fans lovers politics lovers moved

Luxury Small Podcast Athletes / American lovers business listeners sporty spices politics

Luxury Teachers / TV Wintersport lovers - education lovers fans women

Luxury CRM lovers - database men (per sector) PRICING Behavorial - standard € 2 Behavorial - specific1 € 3 Intent - standard € 3 Intent - specific1 € 4 Retargeting € 3 1 TERMS AND CONDITIONS Behavioural specific & Intent specific targets are subsets of the All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ above mentioned behavioural target. Example: Football fans and Tennis fans are a subset of Sports fans. PREREQUISITE A preliminary estimate of the available inventory will be required for any campaign.

07/01/21 13 advanced data services | 4.2. DATA - PIXEL-PLACEMENT

Based on a pixel on the advertiser’s website. Digital Rates 2021 - Q1

BASIC PACK € 1.500 General report with sociodemographic profile of the visitors of the advertisers’ site Quarterly updates of the report (re)targeting of the visitors of our news sites

ADVANCED ADD-ONS Additional profiling data: interest segments, puchase intent, reading behavior,… € 600 Tailor-made segments based on the visitors profiles € 400 Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000 Lookalike modelling € 800 Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300

CONDITIONS Yearly fee Can be used as an add-on for all digital campaigns or can be a stand alone service No additional discount

All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ 07/01/21 14 advanced data services | 4.3. DATABASE MATCHING

Match your customer / prospect database with our readers database. Digital Rates 2021 - Q1

BASIC PACK € 1.500 Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to sell additional products.

ADVANCED ADD-ONS Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400 Lookalike modelling € 800 Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000 Keep the database up to date, monthly or weekly frequency € 100 / update Monitoring of the database € 800 Monitoring of monthly evolution of the data base including reporting. Quarterly presentations

CONDITIONS Yearly fee Can be used as an add-on for all digital campaigns or can be a stand alone service No additional discount Your database contains at least 50.000 people including at least first name, last name and e-mail address. Date of birth, location, phone number are optional fields. Format of database is a csv file

All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ 07/01/21 15 Audio advertising audio advertising | 5.1. AUDIO ADVERTISING Digital Rates 2021 - Q1

DE STANDAARD PODCASTS De Standaard Podcast is the daily podcast of de Standaard (5 episodes a week). Each episode handles a different socially relevant topic with a focus on quality, innovation and opinion.

NIEUWSBLAD PODCASTS Het Nieuwsblad is big on sports. Now, the total experience of this popular newsbrand is even more complete with ‘Sjotcast’, the weekly football podcast of Het Nieuwsblad and ‘De Koers is van Ons’, a podcast about all the cycling news.

FORMAT DE STANDAARD PODCASTS NIEUWSBLAD PODCASTS Pre- or midroll - max 30'' 1 € 12.000 € 5.000

1 Price per month. Min commitment = 1 month

OPTION Creation of sponsored message Technical fee € 1.500 by Mediahuis.

TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

07/01/21 17 Made in made in | 6.1. MADE IN DISPLAYS CPM & BRANDED/NATIVE CONTENT Digital Rates 2021 - Q1

CPM (Cost Per Thousand Impressions) START OFFER : € 12 CPM

DISPLAY ADVERTISING BRANDED / NATIVE CONTENT CPM FORMAT + CPM CONTEXTUAL TARGETING DESKTOP + MOBILE MADE IN CONTEXT MADE IN CONTEXT RATE TECHNICAL COSTS TV Leaderboard / IAB billboard € 0 Made in sectoren € 12 Regional € 2.100 € 250 Medium rectangle € 0 Homepage € 3 National (1 report) € 8.225 € 350 Halfpage/Skyscraper (sticky) € 3 Starters € 5 Takeover € 20 Falingen € 5 Traffic generated via : MOBILE ONLY Dossiers € 5 - 1 week in the "Made in Select" carousel + homepage Paralax € 3 Agenda € 5 - 100.000 impressions RON B2B Newsbrands & Made in (national 500.000 impressions) - 1 week mention in the newsletter under "Made in Select" 3D Cube € 1 SPECIAL INTEREST (SECTOREN) - posting on social media (Facebook & Linkedin) + boost Behavorial - standard € 5

HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM price = € 12 + CPM format + CPM contextual targeting. TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS OR All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

07/01/21 19 made in | 6.2. MADE IN NEWSLETTERS, PARTNERMAILINGS AND PACKAGES Digital Rates 2021 - Q1

NEWSLETTERS CPW (COST PER WEEK) SECTOR PACKAGES CIRCULATION 1 CPW MEDIUM RECTANGLE 1 CPW MEDIUM RECTANGLE 2 PERIOD RATE Made in Limburg 18.500 € 1.100 € 700 MINI package 3 months € 15.000 Made in Kempen 12.250 € 700 € 500 MAXI package 1 year € 50.000 Made in Antwerpen 14.000 € 800 € 600 MINI package : Made in 6.150 € 300 € 200 - 6x native reports, incl. traffic drivers Made in East- 12.000 € 700 € 500 - 6x medium rectangle in sectorial newsletter Made in 9.700 € 600 € 400 - 100.000 impressions display ad in a contextual tageted sector - 1x partnermailing Made in West-Flanders 11.000 € 600 € 400

National 83.600 € 3.250 € 2.450 MAXI package : - exclusivity on sector-level - 20x native reports, incl. traffic drivers PARTNERMAILING CPD (COST PER DAY) - 20x medium rectangle in sectorial newsletter CIRCULATION ² CPD - 500.000 impressions display ad in a contextual tageted sector - 1x partnermailing Made in Limburg 15.000 € 6.000

Made in Kempen 8.300 € 3.300 - choice for 1 sector Made in Antwerpen 10.200 € 4.100 - always national Made in Mechelen 4.000 € 1.500 - exclusivity within this package for the duration of 1 year of 3 months Made in East-Flanders 8.500 € 3.300 Made in Flemish Brabant 7.000 € 2.800 Made in West-Flanders 6.500 € 2.600 PARTNER PACKAGES National 59.500 € 20.000 MADE IN CONTEXT RATE Made in Limburg € 37.500 1 number of newsletters on daily average Made in Kempen € 24.000 ² number of addresses that opted-in on our third parties newsletters Made in Antwerpen € 22.500 Made in Mechelen € 17.500 Made in Oost-Vlaanderen € 20.500 Made in Vlaams-Brabant € 19.500 Made in West-Vlaanderen € 20.500 Nationaal € 125.000

TERMS AND CONDITIONS - visibility for at least 1 year All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ - branding + content TECHNICAL SPECIFICATIONS - come out as an expert All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. - professional content plan See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

07/01/21 20 ZIMMO zimmo |

7.1. ZIMMO ADVERTISING Digital Rates 2021 - Q1 Nieuw Zimmo is the only real estate platform with a true 360°-approach. Through a perfect mix of online, print and mobile media we bring our high-quality real estate offering and professional advice to each Belgian.The brand Zimmo encompasses the classifieds site zimmo.be, which hostsmore than 120.000 real estate ads and reaches well over 6,2 million visitors each month. Every day, Zimmo also diffuses the most recent real estate offerings through the 4 newsbrands of Mediahuis: Het Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg. In addition, we publish informative dossiers about construction, home improvement and investing in real estate.

DISPLAY ADVERTISING RATE Leaderboard € 8 Medium Rectangle € 8 Halfpage € 11

TARGETING RATE Region / province, type offer, type real estate, price, #bedrooms, EPC-rating € 2

CONTENT MARKETING RATE Sponsored article on Zimmo blog, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo € 3.075

NATIVE ADVERTISING RATE Dossier on Zimmo blog, 5 articles, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo € 11.000 Content creation included

Or....Go à la carte! - Performance or lead packs PARTNERMAILING - Tailor-made integrations or partnerships RATE Contact us via [email protected] Reach 340.000 real estate enthousiasts with your personalized message! € 12.500

All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ 07/01/21 22 Appendix I. Digital formats digital formats | I. DIGITAL ADVERTISING FORMATS Digital Rates 2021 - Q1

*

TV-LEADERBOARD MEDIUM RECTANGLE SKYSCRAPER (STICKY)

995x250 300x250 160x600 TV Leaderboard Skyscraper (sticky) 320x200 Medium Rectangle 300x250 320x250 970x250 or IAB Bilboard 320x250 320x200 XL Leaderboard 995x123 Leaderboard 728x90 *

TAKEOVER VIDEO HALF PAGE Wallpaper 1680x1000 300x600 1280x720 Pre-roll Half Page (sticky) 995x123 (recommended) 320x250 XL Leaderboard 320x200

300x250 Medium Rectangle 300x250 / 320x250

*Mobile Skyscraper/Halfpage (sticky) formats aren't available on mobile, they are replaced by medium rectangle.

For details go to the ‘Digital’ PDF on mediahuis.be/en/advertising/technisch/ 07/01/21 25 digital formats | I. MOBILE ADVERTISING FORMATS Digital Rates 2021 - Q1

PARALAX (MOBILE ONLY) 3D CUBE (MOBILE ONLY) VERTICAL VIDEO (MOBILE ONLY)

Paralax 300x600 3D Cube 320x250 Paralax 1280 x 1980 (recommended)

For details go to the ‘Digital’ PDF on mediahuis.be/en/advertising/technisch/ 07/01/21 26 II. Traffic & audiences TRAFFIC & AUDIENCES | II. TRAFFIC AND REACH

STANDAARD.be NIEUWSBLAD.be

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 296.884 1.609.048 1.563.251 47.418.619 Run of Site 959.701 3.065.300 5.178.491 157.080.882 Digital Rates 2021 - Q1 Homepage 92.284 458.640 438.161 13.290.898 Homepage 198.110 712.292 1.205.751 36.574.460

Nieuws & Opinie 267.459 1.533.336 1.047.994 31.789.156 Nieuws 698.669 2.571.828 2.419.741 73.398.820

Lifestyle 5.071 125.944 9.944 301.628 Sportwereld 167.674 1.171.996 528.314 16.025.523

Biz 19.404 370.104 35.991 1.091.733 Lifestyle 93.740 1.048.320 162.695 4.935.079

Sport 14.297 246.316 30.680 930.630 Regio 211.337 1.712.312 428.276 12.991.041

Biz 7.987 206.024 12.420 376.737

Extra 242.219 1.789.452 420.932 12.768.265

GVA.be HBVL.be

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 217.157 1.266.412 957.764 29.052.161 Run of Site 183.577 983.500 843.621 25.589.829

Homepage 55.590 290.052 276.730 8.394.157 Homepage 53.614 287.056 289.013 8.766.729

Nieuws 106.521 752.388 293.692 8.908.662 Nieuws 110.362 717.696 263.735 7.999.971

Sport 20.998 281.064 49.279 1.494.796 Sport 21.774 269.864 51.285 1.555.653

Lifestyle 3.296 88.676 8.360 253.579 Lifestyle 2.949 69.412 7.793 236.373

Extra 21.248 345.800 65.946 2.000.365 Regio 94.024 630.672 203.223 6.164.445 Regio 119.131 931.784 262.444 7.960.815

1 RUN OF NEWSBRANDS REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH RUN OF POPULAR² REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 1.267.604 3.522.988 8.543.126 259.141.491 Run of Site 1.144.669 3.331.104 6.979.875 211.722.872 1 run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be ²run of popular: gva.be + hbvl.be + nieuwsblad.be

ZIMMO.be MADE IN

NEWSLETTERS REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH REACH/MONTH VIEWS/MONTH SUBSCRIBERS Run of Site 88.818 936.264 631.088 19.143.013 Run of Site 735.000 2.400.000 85.000 Source: Google Analytics (April 2020)

Source: CIM Internet - 12+ - all devices - averages calculated on period from 01/09/2020 to 30/11/2020. Terms and conditions are available on demand or via mediahuis.be/en/sales-conditions/

07/01/21 28 III. Region maps Region maps | REGION MAP Digital Rates 2021 - Q1

1 Metropool Noord

Essen 2 Metropool Stad Zuid Baarle-Hertog

Hoogstraten 3 Metropool Stad Lillo 6 Zandvliet 1 4 Berendrecht Metropool Zuid Brecht Kapellen 3 Oud-Turnhout 5 Mechelen Ekeren

Antwerpen 6 Kempen Noord Merksem Lille Zwijndrecht 2 Deurne 7 Borgerhout Kempen Zuid 7 Mol BerchemBorsbeek Hoboken 4 Wilrijk Hove Olen Lier Lint Niel Boom Heist-op-den-Berg Puurs - St-Amands Sint-Katelijne-Waver 5 Bonheiden Londerzeel Mechelen Kapelle-op- den-bos Zemst

07/01/21 30 Region maps | REGION MAP Digital Rates 2021 - Q1

1 (Noord)

Hamont-Achel

2 Bree (Oost) Lommel 1

Pelt 3 Bocholt 2

4 Beringen (West) Peer Bree Hechtel-Eksel 5 (Zuid-Oost) Ham Oudsbergen Beringen 6 Sint-Truiden (Zuid-West) 4 Houthalen-Helchteren Heusden-Zolder Dilsen-Stokkem 3 As 7 Diest

Genk

Halen Herk-de-Stad Hasselt

7 Geetbets Alken 5 Zoutleeuw

St-Truiden 6 Tongeren

Heers

Landen

07/01/21 31 Region maps | REGION MAP Digital Rates 2021 - Q1

Baarle-Hertog Essen

Ravels Wuustwezel Kalmthout

Merksplas 32 Rijkevorsel

Knokke-Heist Brecht Kapellen Turnhout Arendonk Stabroek Beerse Blankenberge 29 Malle Oud-Turnhout Brasschaat Vosselaar

De Haan Damme Hamont-Achel Zuienkerke Schoten Retie Bredene Zoersel Schilde Dessel 8 28 Lille Lommel 7 St-Laureins Wijnegem Antwerpen Kasterlee Oostende Brugge Sint-Gillis-Waas Vorselaar Zwijndrecht Wommelgem Oudenburg 19 Zandhoven Jabbeke 10 Grobbendonk Mol Middelkerke Ranst 33 Bocholt Mortsel Sint-niklaas Oostkamp Boechout Herentals Geel Kruibeke Edegem Balen Gistel Beernem Hove Olen Nieuwpoort Hemiksem Nijlen Hechtel-Eksel Aartselaar Lier Peer Bree Kinrooi Zedelgem Koksijde Lievegem Herenthout Ichtegem Kontich Lint Meerhout 9 11 Schelle Leopoldsburg Niel Berlaar Maaseik De Panne Duffel Westerlo 35 Boom Rumst Ham Koekelaere Bornem 31 Heist-op-den-Berg Laakdal Meeuwen-Gruitrode 5 Torhout 13 14 20 Veurne Wingene Beringen Puurs Hulshout Gent Herselt Sint-Amands Sint-Katelijne-Waver Tessenderlo Diksmuide Ruislede Willebroek Lichtervelde Putte Houthalen-Helchteren Alveringem Sint-Martens-Latem 30 Heusden-Zolder Kortemark Dilsen-Stokkem Bonheiden Tielt Mechelen As Pittem 12 Londerzeel Keerbergen Begijnendijk 2 Kapelle-op- Zonhoven Tremelo Scherpenheuvel Hooglede W etteren den-bos Aarschot Diest Ardooie Melle -Zichem Lo-Reninge Houthulst Staden Dentergem Zemst Boortmeerbeek 25 27 Lummen Genk Maasmechelen Meulebeke Lede 23 Roeselare 15 Opwijk Rotselaar Nazareth Aalst 17 Merchtem Bekkevoort 34 Meise Grimbergen Kampenhout Tielt-Winge Hasselt Zutendaal Izegem Ingelmunster Sint-Lievens- Vilvoorde Vleteren Langemark- 1 Oostrozebeke Houtem Herk-de-Stad Diepenbeek Poelkapelle Steenokkerzeel Holsbeek Erpe-Mere Herent Moorslede Wielsbeke Asse Machelen Kortenaken Geetbets Lanaken Lendelede Affligem Wemmel Kortenberg Lubbeek 6 Zaventem Alken Bilzen Waregem Glabbeek Poperinge Ledegem Ternat Nieuwerkerken Ieper Zonnebeke Harelbeke 22 Kortessem Kuurne Wortegem- Liedekerke Kraainem Leuven Petegem Bertem W ellen Deerlijk 18 Dilbeek Bierbeek Zoutleeuw Anzegem Roosdaal Brussel Wezembeek-Oppem 24 Hoeselt 16 Bruxelles Wevelgem Kortrijk 26 St-Truiden Boutersem Tienen Brakel Lennik Tervuren Oud-Heverlee Linter Menen 3 Zwevegem Wervik Riemst Heuvelland Huldenberg Tongeren Avelgem St-Pieters-Leeuw Drogenbos Borgloon Mesen Gooik Linkebeek Hoegaarden 4 Hoeilaart 21 Overijse Voeren Galmaarden Beersel Pepingen Gingelom Landen Herstappe Spiere-Helkijn Sint-Genesius-Rode Halle Bever Herne

07/01/21 32 Region maps | REGION MAP - WEST FLANDERS Digital Rates 2021 - Q1

1 Roeselare

Knokke-Heist

2 Tielt Blankenberge

De Haan Zuienkerke Damme 3 Kortrijk Bredene 8 4 Oostende 7 Brugge Waregem Oudenburg Jabbeke Middelkerke Oostkamp 5 Diksmuide Gistel Beernem Nieuwpoort Zedelgem Koksijde Ichtegem 9 6 Ieper De Panne Koekelaere 5 Torhout Veurne Wingene

7 Oostende Diksmuide Ruislede Lichtervelde Alveringem Kortemark Tielt 8 Brugge Pittem 2 Hooglede Ardooie Lo-Reninge Houthulst Staden Dentergem Meulebeke Roeselare 9 Torhout Izegem Ingelmunster Vleteren Langemark- Oostrozebeke Poelkapelle 1 6 Moorslede Wielsbeke Lendelede Waregem Poperinge Ledegem Ieper Zonnebeke Harelbeke Kuurne

Deerlijk Anzegem 4 Wevelgem Kortrijk Menen 3 Zwevegem Heuvelland Wervik Mesen Avelgem

Spiere-Helkijn

07/01/21 33 Region maps | REGION MAP - Digital Rates 2021 - Q1

10 Eeklo

11 Aalter

Deinze 10 Assenede 19 12 St-Laureins Maldegem Sint-Gillis-Waas Beveren Stekene Kaprijke 13 Gent Eeklo Zelzate Moerbeke Wachtebeke Sint-niklaas 14 Lochristi Kruibeke Temse Lievegem Evergem Waasmunster 11 Lokeren 15 Gavere Lochristi 20 13 14 Hamme Aalter Zele 16 Oudenaarde Gent Destelbergen

Laarne Dendermonde Berlare 17 Dendermonde 12 Sint-Martens-Latem Buggenhout W etteren Deinze Melle Wichelen Lebbeke De Pinte Merelbeke 18 Ninove 15 Lede 17 Nazareth Oosterzele Zulte Aalst Gavere Sint-Lievens- 19 Sint-Niklaas Houtem Kruisem Erpe-Mere

Lokeren Haaltert 20 Zottegem Denderleeuw Herzele Wortegem- Zwalm Petegem Oudenaarde 18

Horebeke Ninove 16 Brakel Maarkedal Lierde

Kluisbergen

Ronse Geraardsbergen

07/01/21 34 Region maps | REGION MAP - FLEMISH BRABANT Digital Rates 2021 - Q1

21 Halle

22 Brussel

23 Asse Londerzeel Keerbergen Begijnendijk Kapelle-op- Tremelo Scherpenheuvel den-bos Aarschot Diest -Zichem Leuven 23 Zemst Boortmeerbeek 24 27 Opwijk Haacht Rotselaar Bekkevoort Merchtem Meise Grimbergen Kampenhout Tielt-Winge 25 Haacht Vilvoorde 25 Holsbeek Steenokkerzeel Herent Kortenaken Affligem Asse Wemmel Machelen Geetbets Kortenberg Lubbeek Zaventem Glabbeek Tienen Ternat 26 22 Kraainem Leuven Liedekerke Bertem Bierbeek Roosdaal Dilbeek Brussel Wezembeek-Oppem 24 26 Zoutleeuw 27 Diest Bruxelles Boutersem Tienen Lennik Tervuren Oud-Heverlee Linter Huldenberg St-Pieters-Leeuw Drogenbos Gooik Linkebeek Hoegaarden 21 Hoeilaart Overijse Galmaarden Beersel Pepingen Landen Sint-Genesius-Rode Bever Halle Herne

07/01/21 35 Region maps | REGION MAP - Digital Rates 2021 - Q1

28 Antwerpen

Baarle-Hertog 29 Wijnegem Essen

Ravels Mechelen 30 Wuustwezel Hoogstraten Kalmthout

31 Lier Merksplas Rijkevorsel 32

Stabroek Brecht Kapellen Turnhout Arendonk 32 Turnhout Beerse Malle Oud-Turnhout Brasschaat Vosselaar 33 Geel 28 Schoten 29 Retie Zoersel Schilde Lille Dessel Wijnegem Antwerpen Kasterlee Zwijndrecht Wommelgem Vorselaar Zandhoven Mol Borsbeek Ranst Grobbendonk 33 Mortsel Boechout Herentals Geel Balen Edegem Hemiksem Hove Nijlen Olen Aartselaar Lier Herenthout Schelle Kontich Lint Meerhout Niel 31 Berlaar Westerlo Boom Duffel Heist-op-den-Berg Bornem Rumst Laakdal

Puurs Hulshout Sint-Katelijne-Waver Herselt Sint-Amands Willebroek Putte 30 Mechelen Bonheiden

07/01/21 36 Region maps | REGION MAP - LIMBURG Digital Rates 2021 - Q1

34 Hasselt

Hamont-Achel

35 Genk Lommel

Pelt

Bocholt

Hechtel-Eksel Peer Bree Kinrooi

Leopoldsburg Maaseik Ham Oudsbergen Beringen Tessenderlo Houthalen-Helchteren Heusden-Zolder Dilsen-Stokkem As Zonhoven 35 Lummen Genk Maasmechelen 34 Halen Hasselt Zutendaal Herk-de-Stad Diepenbeek

Lanaken Alken Bilzen Nieuwerkerken Kortessem W ellen Hoeselt

St-Truiden

Riemst Borgloon Tongeren

Heers Voeren Gingelom Herstappe

07/01/21 37 Region maps | REGION MAP Digital Rates 2021 - Q1

1 West-Flanders

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07/01/21 38 Contact Sales : [email protected] Technical support : [email protected]

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