Digital Rates 2021 - Q1 Content |
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Digital rates 2021 - Q1 content | content Table of content 2021 - Q1 Rates Digital 1. DISPLAY ADVERTISING pg. 6. MADE IN pg. 1.1. Display advertising direct 4 6.1. Made in displays CPM & branded/native content 19 1.2. Display advertising programmatic 5 6.2. Made in newsletters, partnermailings and packages 20 2. VIDEO ADVERTISING pg. 7. ZIMMO pg. 2.1. Video advertising direct 7 7.1. Zimmo advertising 22 2.2. Video advertising programmatic 8 APPENDIX pg. 3. NATIVE / PUBLI ARTICLE pg. I. Digital formats 24 3.1. Native article 10 II. Traffic & audiences 27 3.2. Publi article 11 III. Region maps 29 IV. Contact 39 4. DATA STUDIO - ADVANCED DATA SERVICES pg. 4.1. Data based targeting options 13 4.2. Data - pixel-placement 14 4.3. Database matching 15 5. AUDIO ADVERTISING pg. 5.1. Audio advertising 17 Our newsbrands are Digital Ad Trust certified. Digital Ad Trust is a unique cross-industry initiative launched by UBA and WE MEDIA. This label is intended to assess and enhance the quality of sites that engage in responsible advertising practices, through 5 key objectives: - Guarantee brand safety: ensure brands are safe in the environments in which they appear; - Optimize the visibility of online advertising; - Fight against ad fraud; - Improve the user experience (UX), and control the number of advertising objects per page; - Better inform internet users about the protection of personal data. Visit www.digitaladtrust.be for more information. 07/01/21 2 Display advertising display advertising | advertising display 1.1. DISPLAY ADVERTISING DIRECT CPM (Cost Per Thousand Impressions) Digital Rates 2021 - Q1 Rates Digital START OFFER : € 5 CPM CPM NEWSBRAND + CPM FORMAT + CPM CONTEXTUAL TARGETING + CPM SOCIO-DEMO TARGETING 1 Run of network € 0 DESKTOP + MOBILE CONTEXT GENDER Run of newsbrands² € 1 TV leaderboard / IAB billboard € 0 Homepage € 3 Men € 1 Run of popular newsbrands³ € 2 Medium rectangle € 0 Beauty € 5 Women € 1 De Standaard € 7 Halfpage / Skyscraper (sticky) € 3 Business € 10 AGE Gazet van Antwerpen € 3 Takeover € 20 Culinary € 10 18+ € 1 Het Belang van Limburg € 3 Page exclusive € 20 Culture, leisure & media € 5 18-24 € 1 Het Nieuwsblad € 3 MOBILE ONLY Fashion € 5 18-34 € 1 Paralax € 3 Health € 5 18-54 € 1 4 CPM OTHER BRANDS Social Ad € 3 Lifestyle € 5 Millenials € 1 Inmemoriam € 3 3D Cube € 1 Regional news € 3 Silver Foxes 55+ € 1 Made in (see also page 22) € 7 Smarter live € 10 Custom age € 2 Zimmo (see also page 25) € 3 Sports € 10 WEALTH Sports - soccer € 15 Wealth class 1-2 € 1 Travel € 5 Wealth class 1-4 € 1 Weather targeting € 3 Wealth class 5-8 € 1 1 run of network : standaard.be + gva.be + hbvl.be + nieuwsblad.be + zimmo.be ² run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be ³ run of popular: gva.be + hbvl.be + nieuwsblad.be OR 4 see separate ratecard for format and targeting supplements CPM DATA SEGMENT TARGETING Behavioural - standard € 2 Behavioural - specific € 3 Intent - standard € 3 Intent - specific € 4 See available data segments, page 13 HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM Price = 5,00€ + CPM newsbrand + CPM format + [CPM contextual targeting OR CPM data segment targeting] + CPM sociodemo targeting TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch 07/01/21 4 display advertising | advertising display 1.2. DISPLAY ADVERTISING PROGRAMMATIC FLANDERS TODAY CPM (Cost Per Thousand Impressions) PMP DISPLAY PREFERRED DEAL DISPLAY 2021 - Q1 Rates Digital CPM NEWSBRAND CPM CONTEXTUAL TARGETING CPM TARGETING CPM NEWSBRAND CPM CONTEXTUAL TARGETING CPM TARGETING 1 1 Run of network € 3,50 Homepage € 7 Socio demo + € 1 Run of network € 4,50 Homepage € 9,10 Socio demo + € 1 De Standaard € 7,50 Beauty € 7 Behavioural - standard + € 2 De Standaard € 9,70 Beauty € 9,10 Behavioural - standard + € 2 Gazet van Antwerpen € 4,40 Business € 10 Behavioural - specific + € 3 Gazet van Antwerpen € 5,70 Business € 13,00 Behavioural - specific + € 3 Het Belang van Limburg € 4,40 Culture, leisure & media € 7 Intent - standard + € 3 Het Belang van Limburg € 5,70 Culture, leisure & media € 9,10 Intent - standard + € 3 Het Nieuwsblad € 4,40 Fashion € 7 Intent - specific + € 4 Het Nieuwsblad € 5,70 Fashion € 9,10 Intent - specific + € 4 See available data segments, page 13 See available data segments, page 13 Food € 7 Food € 9,10 CPM OTHER BRANDS ² Health € 7 CPM OTHER BRANDS ² Health € 9,10 Inmemoriam € 2,00 Housing € 7 Inmemoriam € 2,60 Housing € 9,10 Made in € 4,40 Lifestyle € 7 Made in € 5,70 Lifestyle € 9,10 Zimmo € 2,00 News € 7 Zimmo € 2,60 News € 9,10 Regio € 7 Regio € 9,10 Smarter live € 10 Smarter live € 13,00 Sports € 7 Sports € 9,10 Sports - football € 7 Sports - football € 9,10 Travel € 7 Travel € 9,10 Weather targeting € 7 Weather targeting € 9,10 1 run of network : standaard.be + gva.be + hbvl.be + nieuwsblad.be + zimmo.be ² see separate ratecard for format and targetingOR supplementsOR OR OR AVAILABLE FORMATS TV leaderboard / IAB bilboard, Medium rectangle, Halfpage / Skyscraper (sticky), 2 AD TV leaderboard + Medium rectangle, 2 AD TV leaderboard + Halfpage, Leaderboard. For guaranteed only : Takeover, Page exclusive, Mobile interstial, Paralax / Interscroller. TRANSACTION TYPES Programmatic guaranteed (Google adex), preferred deal, private auction, open auction. HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM price = [CPM website OR CPM contextual targeting] + targeting supplement. TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ Publisher ID: pub-3977246851012126 TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch. 07/01/21 5 Video advertising video advertsing | video advertsing 2.1. VIDEO ADVERTISING DIRECT Choose your type of video campaign Dependent on the goal of your campaign we now offer 2 different executions to get the best possible result. Also keep in mind there is no longer any 2021 - Q1 Rates Digital agency commision charged on video advertising. There are no extra charges for contextual or location targeting. These are included in the basic format CPM price. CPM (Cost Per Thousand Impressions) CPM FORMAT + CPM NEWSBRAND + CPM TARGETING + CPM ADD-ONS INSTREAM - PREROLL Run of newsbrand1 € 0 Gender € 1 Specific Capping € 2 Max 30'', skippable after 15'' € 25 Run of popular² € 1 Age € 2 Companion Ads 4 € 10 Max 6', non skippable³ € 15 De Standaard € 7 Behavioural - standard € 2 OUTSTREAM Gazet van Antwerpen € 3 Behavioural - specific € 3 In content € 13 Het Belang van Limburg € 3 Intent € 3 Het Nieuwsblad € 3 See available data segments, page 13 1 run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be ² run of popular: gva.be + hbvl.be + nieuwsblad.be ³ 6’’ ads will be delivered on editorial video content of max 30’’ 4 companion ads: Leaderboard and halfpage will be delivered together with the preroll ad Instream : These video are prerolls and appear before video content on the Mediahuis websites. Outstream : These video ads appear between editorial content on the Mediahuis websites. HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM price = CPM format + CPM newsbrand + CPM targeting + CPM Add-ons TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch 07/01/21 7 video advertsing | video advertsing 2.2. VIDEO ADVERTISING PROGRAMMATIC CPM (Cost Per Thousand Impressions) Digital Rates 2021 - Q1 Rates Digital CPM (Cost Per ThousandPMP VIDEO Impressions) PREFERRED DEAL VIDEO RUN OF NEWSBRANDS1 RUN OF NEWSBRANDS1 CPM FORMAT + CPM TARGETING CPM FORMAT + CPM TARGETING INSTREAM - PREROLL Gender € 1 INSTREAM - PREROLL Gender € 1 Max 30'', skippable after 15'' € 12 Age € 2 Max 30'', skippable after 15'' € 15,60 Age € 2 Max 6', non skippable € 7 Behavioural - standard € 2 Max 6', non skippable € 9,10 Behavioural - standard € 2 OUTSTREAM Behavioural - specific € 3 OUTSTREAM Behavioural - specific € 3 In content € 10 Intent - standard € 3 In content € 13 Intent - standard € 3 Intent - specific € 4 Intent - specific € 4 See available data segments, page 13 See available data segments, page 13 1 run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be OR TRANSACTION TYPES Programmatic guaranteed (Google adex), preferred deal, private auction, open auction. HOW TO CALCULATE THE RIGHT CPM PRICE ? CPM Price = CPM format + CPM targeting. TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/ Publisher ID: pub-3977246851012126 TECHNICAL SPECIFICATIONS All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch. 07/01/21 8 Native / publi article native / publi article | native 3.1. NATIVE ARTICLE Responding to the trend of content marketing and the increasing demand for distribution channels for own content, offers Mediahuis advertisers the opportunity to set up a native content page on our news sites. Such a page is always combined with native boosters on our news sites, so we are sure that your message gets enough attention from our visitors. Digital Rates 2021 - Q1 Rates Digital You therefore only pay for the number of people who has read your content thanks to the reach of our Mediahuis news brands.