Dr. Mustafa SEZER
Material Technologies Arçelik R&D Center
1 Adhesive Tape Applications From The Point of Appliance Industry View
2 Agenda
• Koç Group • Arçelik • Applications & Expectations • New Application Areas • Conclusion
3 Koç Group Founded in 1926,
Turkey’s biggest industrial and commercial conglomerate.
The only Turkish company in 2012 Fortune’s Top 500 Global Company List ranked 217th
2013 consolidated turnover: EUR 28,4 billion
Total sales that make up about 8% of Turkey’s GDP
Exports that make up 10% of Turkey’s total export
Over 80.000 employees worldwide
Koç Group
Koç Group operates in four core business segments; Finance Yapı Kredi Bankası Unicredit Menkul Değerler Consumer Durables Koç Finans Arçelik A.Ş. International Alliance: Arçelik LG Unicredit International Alliance: LG Electronics
Energy Tüpraş, Aygaz, Aygaz Doğal Gaz, Opet, Entek, Mogaz, Akpa, Eltek, Demir Export International Alliance: AES Corporation. Automotive Tofaş, Ford Otosan, Türk Other Sectors Traktör, Otokar, Otokoç Otomotiv Food, Retailing, Tourism, International Alliances: IT Ford Motor Co, Fiat Auto S.p.A, Case New Holland Timeline – Arçelik A.Ş.
‘’Growth in Global Markets with its Own Brands’’
2010s – 2000s – 11: S.Africa 00: EFQM 12: «Innovation 1990s – Prize Leader» 91: R&D 02: Romania 1960s – 80s 97: Licence 06: Russia free prod. The First 07: China Home 08: Grundig 1955 – Appliances Founded in Turkey Prod.with license Arçelik Group
• 14 production plants in 5 countries
• Sales and marketing organization operating in 20 countries
• 25.000 employees
• Products and services in over 100 countries Vision R&D Organisation
Knowledge Technology Product R&D Center Plant R&D
Refrigerator Washing and machine Compressor
Cooking METU Dishwasher devices Technopark
Tumble dryers TV and electric Taiwan Office motors Central R&D Organisation R&D Director Electronic Technologies
Electronic Design Mechanical Technologies Electronic Test Power Electronics Thermodynamics Fluid Dynamics Vibration and Acoustics Material Cleaning Technologies Technologies Cooking Technologies Management
System Development
Intellectual Program Property Structural Design Management & Prototyping Material Technologies Metals/Ceramics Chemicals and insulation Coatings/paints/surface materials preparation Polymers Process Equipments Charaterization Equipments • Reactive PVD • SEM • Electrostatic spray coating • Opt. profilometer • Dip coater/Spin coater • FTIR-ATR • Surface preparation • TGA • Banbury mixer • DMA • Injection molding • DSC • Extruder • Mech. testing equip. (Sta./Dyn.) • Climatic chambers Why Adhesive Tapes?
Connection of similar and non-similar surfaces • with better craftsmanship • often not visible in the end product • good chemical resistance • variety of thickness and adhesive types for application • design flexibility • high strength • multi-functionality; adhesion, insulation and barrier and etc.
12 World Pressure Sensitive Tape demand by Type 39,3 billion square meter
Source:Freedonia Group Inc. 13 World Pressure Sensitive Tape demand 39.3 billion square meter
Source:Freedonia Group Inc. 14 Western Europe Pressure Sensitive Tape demand 5,9 billion square meter
Source:Freedonia Group Inc. 15 Applications & Expectations
16 Applications-Refrigerators • Self adhesive Al foil tape for refrigerators condenser: – To stick condenser coils to the back wall.
• Expectations: – Good resistance to thermal shocks – Must be resistant to foaming agents in PU
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Applications-Refrigerators
• Double sided adhesive tapes for refrigerator evaporators. Adhesion of Al to PS • Expectations: – Resistance to chemicals – Good thermal shock properties
18 Applications-Refrigerators
• Self adhesive tape for refrigerators shelves: – To secure refrigerators shelves and crispers during transportation
• Expectations: – No visible stain should be left behind after peeling from product
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Applications-Refrigerators Double sided tape adhesive for refrigerator glass door
• Expectations: – Good strength – Good thermal properties – Resistance to chemicals & humidity – Application without silicon support
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Applications- Washing Machine
Double sided tape adhesives for washing machine and drier inlays
• Expectations: – Good thermal properties – Resistance to chemicals & humidity – Good strength – Less material usage
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Applications- Washing Machine • Double sided tape Protection tapes/foils for adhesives for washing WM screens machine and drier panel plates • Expectations: – Should not leave marks • Expectations: after peel off – Good thermal
properties – Resistance to chemicals & humidity
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Applications- Multiple Products
Double Sided adhesive tapes for construction of insulation materials of washing machines, dishwasher. They are laminated to the insulating materials
• Expectations: – Good resistance to thermal shocks – Good thermal resistance
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Applications- Multiple Products
• Name Plate Labels for all product
• Expectations: – Resistance to chemicals – Labels must be easily peeled of protective paper – No visible stain should be left behind after peeling from product
24 Applications- Multiple Products General purpose Masking Tapes Electrical
self adhesive tapes (black): tapes for packing • Expectations: for cables
– Good strength Cable grouping • Expectations: – Good chemical – Good strength resistance • Expectations: – Good chemical – Low cost – Good resistance strength – – Low cost Good insulation
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Applications-TV Double sided tapes for Protection tapes/foils TV metal and glass for TV screens holders • Expectations: • Expectations: – Should not leave – Good strength marks after peel off – Good chemical
resistance
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New Application Areas and Expectations VIP adhesion to Bolt, screw and refrigerators welding alternatives
27 Conclusion
Multi-functionality Adhesion and insulation etc. Design flexibility Variety of thickness and adhesive types for application Cost effect Bolt, screw and welding alternatives
28 Thank you! [email protected]
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