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Newell Brands Communications Guides Newell Brands Communications Guides A Comprehensive Guide to Communicating at Newell Brands EST.2019 2 Table of Contents 1.0 Welcome & Introduction ............................................... 3 4.0 Design ....................................................................... 18 1.1 Welcome ......................................................................................4 4.1 Overview ....................................................................................19 1.2 Introduction ................................................................................5 4.2 Guidelines .................................................................................19 4.3 Our Process .............................................................................20 2.0 Communications Planning ........................................... 6 2.1 Overview ......................................................................................7 5.0 Video ......................................................................... 21 2.2 Guidelines ...................................................................................7 5.1 Overview ....................................................................................22 2.3 Our Process ................................................................................8 5.2 Guidelines ................................................................................22 2.4 Amplifying Your Message/News ............................................9 5.3 Our Process ..............................................................................22 3.0 Writing Style .............................................................. 10 6.0 Town Halls & Round Tables ........................................ 25 3.1 Overview ....................................................................................11 6.1 Overview ....................................................................................26 3.2 Tone and Voice ........................................................................11 6.2 Town Halls ................................................................................26 3.3 Capitilization .............................................................................13 6.3 Round Tables ...........................................................................30 3.4 Numbers ...................................................................................15 3.5 Punctuation ..............................................................................16 7.0 Event Planning & Management ................................... 32 3.6 Style and Usage.......................................................................16 7.1 Over view ....................................................................................33 7.2 Guidelines ..................................................................................33 7.3 Our Process ..............................................................................34 Communication Guides © NEWELL BRANDS 2019 Communication Guides 3 1.0 Welcome & Introduction 1.1 Welcome 1.2 Introduction Welcome & Introduction 4 Welcome Colleagues, We’re excited to share this guide to communications at Newell Brands. As we transform our company, we’re working hard to strengthen and improve communications globally. To do this, it’s important that we communicate in a consistent and impactful way, with one voice. This guide is intended to empower you to communicate with your teams and each other. It will be updated as we identify new topics to cover and evolve our approach to communications. I’d love to hear what you think, particularly whether or not this is helpful, and if there are things you’d like us to include that we’ve missed. As always, if you have questions, feedback or the Corporate Communications team can be helpful, please don’t hesitate to contact me at [email protected] Communication Guides © NEWELL BRANDS 2019 Welcome & Introduction 5 Overview This guide outlines what we do and how we can support you. It’s now@newell - now@newell is a mobile application available to all helpful to familiarize yourself with our processes to ensure a successful employees. It’s our primary source for the latest stories and news from project. (This guide is specific to employee-facing communications.) around the company. In addition to accessing it on your company-issued or personal device, using your employee ID and network password, you can access now@newell on your desktop as well. What We Do Divisions - Newell Brands is organized by seven operating Divisions The Corporate Communications team oversees corporate responsible for our brands. Our operating Divisions are: Outdoor & communications (internal and external), events, design, video and Recreation, Home Fragrance, Food, Writing, Appliances & Cookware, Baby philanthropy. We develop communications strategies and create and Connected Home & Security. and distribute original content using a variety of channels, including email, now@newell, Global Meetings, summits, digital signage and Functions - In addition to the operating Divisions, Newell Brands’ more. Engaging our team to help you communicate—whether it’s in enterprise-wide functions include Human Resources, IT, Real Estate, the form of email, video, design or event execution—not only ensures Corporate Communications and more. compliance with our corporate guidelines, but may lead to cost savings. Segments - Our seven operating Divisions are organized into three Note: If your project requires translation, we encourage you to contact our preferred reporting segments: Learning & Development, Food & Appliances and vendor, Bureau Translations. Home & Outdoor Living. Common Terms Policies This document makes reference to some common Newell Brands Corporate Communications is responsible for ensuring all Newell Brands terminology, including: employees comply with the following company policies. Management Committee - The Management Committee (MC) is the • Philanthropy Policy company’s senior leadership team, led by the Chief Executive Officer, and is responsible for the company’s day-to-day operations and our • Corporate Media Policy ability to grow with consumers, create value for shareholders and • Corporate Social Media & Blogging Policy provide opportunities for employees. Extended Leadership Committee - In partnership with the Management Committee, this group of senior-level corporate and Divisional leaders works together to drive business results and increase connectedness and alignment across the company. Communication Guides © NEWELL BRANDS 2019 Communication Guides 6 2.0 Communications Planning 2.1 Overview 2.2 Guidelines 2.3 Our Process 2.4 Amplifying Your Message/News Communications Planning 7 Overview M Opening, closing or relocation of office or facility Corporate Communications provides enterprise-wide communications planning support. Whether you need assistance with a single M Change or implementation of any process, policy or program that communication, are launching a new initiative or require a multi- affects more than 1,000 employees platform campaign, the following information will help you understand our process and how we can work together. To ensure consistency in corporate messaging and content quality, you must involve us in communications on behalf of MC and ELC that are directed to all employees or multiple Divisions or functions. Guidelines * We evaluate requests on a case by case basis. If your project doesn’t meet any of the To ensure a meaningful partnership, it’s best to involve us above criteria but has a significant impact, potential external implications or is highly as early as possible (a week or more in most cases; up to sensitive in nature, please reach out to [email protected]. several months for nuanced or large-scale projects). You don’t need to involve us for: Corporate Communications can support projects that meet the following criteria*: N Normal course of business location announcements (i.e., window and carpet cleaning, parking issues) M Communication, campaign or initiative on behalf of MC or ELC N Normal course of business correspondence to teams M Communication, campaign or initiative directed to all employees (i.e., project updates, activity reminders, miscellaneous memoranda) M Communication, campaign or initiative directed to an entire Division N New hires, exits or team reporting line changes below the or function, or multiple Divisions or functions Vice President level M Communication, campaign or initiative directed to 1,000 or N Creation or distribution of team- or office-specific event more employees announcements, calendars, newsletters, etc. Some examples of projects you should involve us in for We also don’t: communications planning include: N Create or manage distribution lists (please contact IT for help) M Launch and roll-out of enterprise-wide program N Send emails on behalf of individuals (other than MC and ELC members) M Hiring, promotion or exiting of a Senior Vice President or C-level executive N Edit emails for individuals (other than MC and ELC members) M Significant organizational change N Manage aspects of programs or projects unrelated to communications planning and execution Communication Guides © NEWELL BRANDS 2019 Communications Planning 8 Our Process Step 4: Revisions Here’s what to expect when partnering with us for communications We’ll share the first draft of deliverables with you so you can review and planning. Contact us at [email protected]
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