Fall 2019.Pdf
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Financing Transactions 12
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION AUGUST 2012 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION AUGUST 2012 REPORT MMA Launches MXS Study Concludes that Optimal Spend on Mobile Should be 7% of Budget COMMITTED TO ARMING YOU WITH Last week the Mobile Marketing Association unveiled its new initiative, “MXS” which challenges marketers and agencies to look deeper at how they are allocating billions of ad THE INSIGHTS AND OPPORTUNITIES dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape. MXS—which stands for Mobile’s X% Solution—is believed to be the first YOU NEED TO BUILD YOUR BUSINESS. empirically based study that gives guidance to marketers on how they can rebalance their marketing mix to achieve a higher return on their marketing dollars. MXS bypasses the equation used by some that share of time (should) equal share of budget and instead looks at an ROI analysis of mobile based on actual market cost, and current mobile effectiveness impact, as well as U.S. smartphone penetration and phone usage data (reach and frequency). The most important takeaways are as follows: • The study concludes that the optimized level of spend on mobile advertising for U.S. marketers in 2012 should be seven percent, on average, vs. the current budget allocation of less than one percent. Adjustments should be considered based on marketing goal and industry category. • Further, the analysis indicates that over the next 4 years, mobile’s share of the media mix is calculated to increase to at least 10 percent on average based on increased adoption of smartphones alone. -
View October 2012 Report
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION OCTOBER 2012 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION OCTOBER 2012 REPORT The 2012 Mobile Election In 2008, when Obama was first elected as President, smartphones were just gaining popularity and tablets were R&D blueprints somewhere in Silicon Valley. Fast-forward to 2012, President Obama tweets on average 29 times a day and both parties have mobile apps explaining their policies. The election is a perfect indicator of the power of mobile and how it transformed the campaign process. As reported in VatorNews, one in ten Americans “dual-screened” the presidential debates on their TVs and on their mobile devices. Additionally, 35% of smartphones owners used their mobile device to fact check what was being said during the debates. Fundraising also received a technological face-lift. Obama initiated a mobile messaging campaign to encourage donations via SMS. And both Obama and Romney used Square at fundraising events for people to donate with their credit cards. By the 2016 elections, who knows what type of advancements we will make with mobile. According to a survey conducted by Mojiva, 85% of respondents would consider using their mobile device to vote on Election Day. Imagine mobile voting in a cab or on the treadmill or while you wait for coffee in Starbucks. The impact of mobile on the elections is not only apparent but should serve as inspiration for marketers aiming to move closer to consumers. With mobile, both Obama and Romney made a connection with constituents that was rich, dynamic and contextually relevant. -
Security and Privacy of Users' Personal Information on Smartphones
Security and Privacy of Users’ Personal Information on Smartphones by Veelasha Moonsamy Bachelor of IT Honours (BIT Hon) Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Deakin University December, 2014 Abstract The recent surge in the popularity of smartphones has shifted the focus of malware attackers from the desktop platform onto that of the smartphone platform. Smart- phones, which are hand-held devices with significantly more computational power than traditional mobile phones, store a wide range of personally identifiable infor- mation about their users in order for smartphone applications to function properly. As a result, malware authors are able to acquire private and confidential information about the victims by successfully deploying their attacks. Such information could be later used for blackmailing or trading in underground markets. Thus, the challenge of smartphone malware detection is directly related to the increasing number of smartphone users and applications available. As the number of smartphone malware continues to rapidly increase, there is an urgent need to deploy detection and classification frameworks that can cope with the large volume of suspicious applications and efficiently detect and classify malware. In this thesis, I consider the Android platform as a case study because it is an open-source platform and has the highest number of malicious applications. I begin by proposing a pattern mining algorithm to generate contrasting permission patterns that can distinguish clean from malicious applications. The permission patterns were then used to identify malware. I propose a linear classifier that uses permission patterns as features. These patterns are unique to malicious applications only and can also be used to conduct a high-level malware triage. -
Entrepreneurial Ecosystems Around the Globe and Early-Stage Company Growth Dynamics
Entrepreneurial Ecosystems Around the Globe and Early-Stage Company Growth Dynamics January 2014 Project Team Steering Committee World Economic Forum: Members: Michael Drexler, Senior Director, Head of George Foster, Konosuke Matsushita Investors Industries, World Economic Professor of Management at the Graduate Forum USA School of Business, Stanford Maha Eltogby, Director, Head of Private University (Project Co-Leader) Investors, World Economic Forum USA Dan Isenberg, Professor of Entrepreneurship Practice, Babson Stanford University: Executive Education, Babson College George Foster, Konosuke Matsushita Habib Haddad, Chief Executive Officer, Professor of Management at the Graduate Wamda School of Business, Stanford Calvin Chin, Chief Executive Officer, Transist University (Project Co-Leader) Randa Ayoubi, Chief Executive Officer, Carlos Shimizu, Project Manager and Rubicon Group Holding Instructor at the Graduate School of J. Michael Cline, Managing Partner, Business, Stanford University (Project Accretive LLC Co-Leader) Linda Rottenberg, Co-Founder and Chief Steve Ciesinski, Vice President of Strategic Executive Officer, Endeavor Business Development at SRI International and Lecturer at the Graduate School of Thomas Speechley, Partner, The Abraaj Business, Stanford University Group, United Arab Emirates Antonio Davila, Professor and Head of the Arvind Sodhani, President, Intel Capital and Entrepreneurship Department and Executive Vice-President, Intel Corporation Entrepreneurship and Innovation Center at Maria Pinelli, Global Vice Chair -
Taking Charge of Change
TAKING WHY HUMAN- CHARGE CENTRIC MARKETING OF IS MORE CHANGE IMPORTANT THAN EVER WITH BCG DIGITAL VENTURES. LTV MAGAZINE – ISSUE 03 / 2020 – FREE COPY COPY 03 / 2020 – FREE – ISSUE MAGAZINE LTV CREDIT SESAME. HEADSPACE. LUDIA. MERCADOLIBRE. 1 MIRRATIV. OTTO. VIBER. BY ADJUST WELCOME Welcome to our third issue of LTV, The senseless death of George With so many fundamental changes MICHAEL MARSICANO Adjust’s magazine by marketers for Floyd, which sparked protests on the agenda, marketers are having marketers. It’s been almost a year and put the Black Lives Matter to constantly rethink what goes into since we launched the publication, movement on everybody’s radar in their strategies to remain on top. It’s COVER ART COVER and I want to thank you for all the 2020, has been cause for reflection a theme we explore throughout this support you’ve shown so far. on both the painful history of issue, starting with our cover story on violence against people of color p.16, on how brands such as Credit We published our last issue back and ways we can work to eliminate Sesame, MercadoLibre and BCG in February, and it’s hard to believe systemic prejudice and racism. Digital Ventures are taking charge of just how much has changed both It’s our belief that companies change and creating human-centric in the mobile ecosystem and the have a huge responsibility to fight marketing that really resonates. We wider world since then. inequality and increase diversity also have a host of brilliant interviews within their businesses. with Otto, Ludia, Headspace and It’s impossible to talk about 2020 Viber, who address how they are without first talking about COVID-19. -
View September 2012 Report
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION SEPTEMBER 2012 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION SEPTEMBER 2012 REPORT MMA Hosts SM2 The Mobile Marketing Association hosted SM2, a two-day conference and expo during Advertising COMMITTED TO ARMING YOU WITH Week. Media and mobile visionaries took to the stage to voice the advantages, strengths and power of smarter mobile marketing. THE INSIGHTS AND OPPORTUNITIES A key insight coming out of Advertising Week is that mobile has officially emerged as a necessity for marketers to connect more meaningfully with consumers. From AdAge to Digiday, publications YOU NEED TO BUILD YOUR BUSINESS. reported that mobile was finally receiving the spotlight from industry authorities. After reviewing the Study Concludes that Optimal Spend on Mobile Should be conference highlights, I ask myself one question: why now? 7% of Budget Simply put, evidence. The MMA’s Mobile X% Solution as well as other reports authored by Mary Clearly, the implications of this study to our industry are monumental. Meeker, Pew Research, eMarketer, Google, and many others have provided irrefutable evidence on To learn more about the findings in MXS and read the entire report, the value of mobile to drive brand growth and optimize ROI. visit: www.mmaglobal.com/research/MXS. And while some marketers recognized mobile as a powerful channel, other companies unveiled programs and initiatives to transform their entire marketing strategy with mobile at the helm. Some SM2 highlights include: Michelle Peluso, Global Consumer Chief Marketing & Internet Officer, Citigroup, shared vital stats on why Citigroup has embraced mobile, “42% of smartphones owners use mobile banking,” said Peluso. -
Globalizing Venture Capital Global Venture Capital Insights and Trends Report 2011 Foreword
Globalizing venture capital Global venture capital insights and trends report 2011 Foreword Amid the fragile economic recovery and highly volatile capital Contrary to the popular perception that global VC investment markets of 2011, the venture capital (VC) sector is becoming has been concentrated primarily in the frothy digital media increasingly globalized. A shift toward the emerging markets sector, VC funding has been quite evenly spread across sectors can be seen in geographic VC patterns and the growth of new and life-cycle stages and has progressed at a reasonable pace. global VC hotbeds. Although the United States will likely remain Worldwide, the VC universe continues to shrink as limited at the leading edge of VC-backed innovation for many years to partners focus on top performers or forego VC altogether. come, US VC fund-raising continues its decade-long decline. However, the sector’s continued long-term consolidation is Elsewhere, in China, India and other emerging markets, vibrant viewed as good for the sector, with fewer players investing innovation hotbeds and entrepreneurial talents are arising, and smaller amounts in companies that will reach profitability faster investors are focused on less risky, later-stage deals, at least than they do today. Large corporations striving to maintain for now. market leadership are partnering with VC firms to access Although unrealistic valuations may dampen future returns, external innovation and a pipeline of new products and services. China’s VC industry reached record heights in 2011 and will This report explores these themes in our articles and soon surpass Europe as the second-largest venture hub for interviews, including: fund-raising in the world.