Placements 2014 CHAIRMAN’S MESSAGE I am happy to note that yet another batch of students of Master’s Degree In Hospital Management are successfully completing their internship and are ready to take their place in the professional world. India is emerging as a major global health player with doctors par excellence, world-class tech- nology and a growing chain of super specialty hospitals, striving to meet the health care needs of the society. Worldwide, there is an increasing trend of professional management of hospitals to facilitate effective integration of a vast gamut of health services, to enable better treatment of empow- ered patients and to bring in standardization in health care delivery. The health care industry in India is taking a proactive stance to adapt to this changing environ- ment. Indian hospitals today, are keeping pace with the hospitals in developed countries like U.S. and U.K. Our hospitals are complying with internationally accepted standards like JCI accredita- tion and our results are on par with the best in the world. Yet there remains much to be done. Today, more than ever before, India needs a cadre of well trained and professionally manned ex- ecutives, who can give the needed direction and add momentum to our health care delivery sys- tem. I am confident that the present 19th batch of MDHM with their sound knowledge base and problem solving capability will further enhance the 'continuum of care' and ensure healthcare of the highest quality. I congratulate each and every one of the outgoing batch and wish them all the success in their careers. My best wishes to the faculty for their dedicated efforts. Dr. Prathap C Reddy Chairman - Apollo Hospitals Group Placements 2014 SECRETARY’S MESSAGE It gives me immense satisfaction that successive batches of students trained by AIHA, have been well received by the industry and today, many of our senior graduates occupy key leadership positions in India and abroad, delivering quality health care management. Sweeping changes are taking place in healthcare scenario, posing new challenges to the budding hospital executives. Hospitals IT systems are moving away from traditional areas of billing, inven- tory etc. to also cover important areas in clinical care and clinical decision making. Improved net- working within hospitals is leading to better sharing of information and dissemination of knowledge. Today's hospital administrators need to cope with multi cultural diversity, increasing professional- ism in health care management, medical ethics, compliance of various government regulations, rapid strides in medical technology etc. The MDHM course of AIHA has been designed to meet all these requirements, with a sound grounding in principles of basic management and an exhaustive exposure to medical and adminis- trative practices in hospitals. I am sure with this background this batch of students will continue in the path set by the alumni. I take this opportunity to congratulate the students of the 19th batch and wish them grand suc- cess in their chosen careers. Mrs. Sangita Reddy Managing Director –Operations, Apollo Hospitals Placements 2014 DIRECTOR’S MESSAGE The joy and sense of fulfillment on seeing one's student growing to be capable of ac- cepting professional challenges is the ultimate. As the 19th batch of students graduate this aca- demic year, we will be experiencing that joy all over. The mission of Apollo Hospitals Group since the inception of the first hospital over three decades ago is to deliver quality health care within the reach of every individual. There has been a paradigm shift in determining the quality of patient care provided at a hospital. It is neither the architecture of the hospital building nor the number of tests and procedures the patient has to undergo, which determines whether the hospital is good or bad. It is the positive experience and outcome that counts – the patient's health. The graduates of AIHA are trained in the Apollo tradition of consummate excellence of the high- est standards. The graduates are trained to practice innovative thinking and have the demon- strated ability to meet the demands of the health care consumers. Following the path laid by the previous batches, the present group is well equipped to orches- trate the provision of premier quality of patient care, thrive under increasingly competitive envi- ronment and practice cost containment. Since the students of the postgraduate program, MDHM are in increasingly responsible leadership positions in the health care sector in India and abroad, it attests to the quality of Apollo's academic standards. In addition to the demanding two-year course work taught by seasoned faculty followed by a rig- orous four-month internship, the graduating class is well versed in both theory and practice of healthcare management. I wish the graduates the very best in their professional and personal pursuits as they strive to bring the best quality of health care. Prof. D. Obul Reddy Director, AIHA Placements 2014 DEAN’S MESSAGE Healthcare is among the fastest growing industries in India and abroad because of increasing pop- ulation and life expectancy, discovery of new diseases and treatment modalities, organizational complexities, complex rules and regulations, higher expectations, and demand for efficiency as well as enhanced quality of care. It is a known fact that healthcare industry is recession proof and trained healthcare professionals comprise the biggest segment of interstate and international migration. The opportunities for em- ployment and entrepreneurship in healthcare are limited only by one's imagination. A high major- ity of employment opportunities in healthcare are outside the four walls of the hospitals. The graduates of Apollo Hospitals Educational & Research Foundation's Master's degree programs are serving in progressively responsible positions in a wide variety of healthcare related occupa- tions in India and abroad. A sample of their areas of employment include hospital operations, quality control, administration, home health care, assisted living, health insurance, healthcare IT, consulting, medical law, medical tourism, hospital risk management, public health, research or- ganizations, NGOs, and the like. As postgraduate degree holders, one must co-annually pursue additional specialized qualifications in areas of personal interest as well as areas of future professional opportunities a decade or two down the career path. A recent advertisement for a Chief Operating Officer (COO) for a leading hospital in India required over 30 different skill sets. They ranged from achieving hospital's objec- tives, effective administration of all operations collective responsibility for corporate governance, working with CEOs and HODs to ensure value for money activities are auctioned and audit recom- mendations are implemented. The responsibility also included disaster management, accreditation, widening the corporate and TPA customer base, coordinating IT activities, and of course cost containment to me on a few. The salary range given is Rs.20 – 30 lakh P.A. and the candidate is expected to have 10 to 18 years ex- perience. To be successful in healthcare, one should be able to balance hard and so skills. To achieve bal- ance between hard and so skills, one need to: (1) admit that so skills are important, (2) rethink hard and so skills, and (3) get help from communications coach. Try to be professional and ethical. Hopefully, 50 years down the road, you can also say, “I have been working for 50 years but never applied for a job in life.” Good luck! Prof. M. Habeeb Ghatala Dean for Non Medical Institutions Apollo Hospitals Educational & Research Foundation Placements 2014 ABOUT AIHA Apollo Institute of hospital administration (AIHA), established in 1994,offers Master's Degree in Hospital Management. It is affiliated to Osmania University, approved by the AICTE and sponsored by Apollo Hospitals Educational & Research Foundation. AIHA has completed fifteen eventful years of teaching and research.It has trained and placed over 450 students who are in progressively responsible leader- ship positions in hospitals and health care institutions in India and abroad. The location and attachment of the institute to the Apollo Health City in Hyderabad, with access to its resources, places AIHA in a class by itself. The president of the Governing body of AIHA is Padma Vibhu- shan, Dr.Prathap C.Reddy, Chairman, Apollo Hospitals Group. The Institute is located within the premises of Apollo Hospitals, Hyderabad in a 30-acre scenic environ- ment with a serene and peaceful atmosphere. The Institute’s library is well equipped with a wide-range of books on Hospital Management. The library also subscribes to a 30 number of National journals on healthcare management, marketing, economics, finance and general management. At present, there are about 2553 titles with 4,679 volumes of textbooks. Reports of hospital visits, “Know Your Hospi- tal” (KYH), presentations, hospital study tours and dissertations constitute a very important resource base of the Institute. The Institute’s Computer Center is equipped with state of the art systems. The entire center is connect- ed through a LAN to facilitate sharing of resources. These facilities are offered with a view to provide hands-on training on relevant packages like, Hospital Information Systems (HIS) and applications in busi- ness and hospital management. Students have access to the Internet and are encouraged to use infor- mation available on the net for the purpose of academic assignments. The institute also has a spacious Seminar hall with a capacity to seat 150 people. Weekly seminars and presentations by guest faculty and students are held here. It is well equipped with various audio-visual aids including overhead projectors and LCD projectors. The institute’s Library is well equipped with a wide range of latest books on Business Administration, Hospital Management, and allied subjects. The library also subscribes to a number of foreign and Indian journals, specifically on healthcare marketing, hospital administration, and general management.