NEWS | SOLUTIONS | FEATURES | FROM AROUND THE MAGIC WORLD

No. 53, 2004

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MAGAZINE MAGICMAGIC SOFTWARESOFTWARE TECHNOLOGIESTECHNOLOGIES IN THIS ISSUE FROM THE CEO

Magic Software News ...... 3, 12-13 Magic Software to enhance Web-based Dear Magicians, juvenile tracking system for the State of Washington ...... 3 Magic Software subsidiary CoreTech secures $2.2 million contract with leading global pharmaceutical company ...... 3 Magic Returns to India ...... 12 his special release of the Magic Magazine is being Magic Webinars update ...... 12 T distributed at Magic’s traditional annual Kickoff The Magic Software Event in France - September, 2003 ...... 12 event, taking place this year in Eilat, Israel’s beautiful The strategic evolution of the BPM resort town on the shores of the Red Sea. space ...... 13

Magic Software Around the World ...... 4 - 5 The 2004 Magic Kickoff, with over 350 people in Marketing Update ...... 4 Magic Goes Hollywood ...... 4 attendance, celebrates two distinct, although related, The New Mission of the EMEA ...... 5 events – conclusion of a successful 2003 and the beginning of what will be an ambitious 2004. Indeed, 2003 was a good year for us, a Technology Spotlight ...... 6-7, 13 Interview with Avikam Perry year that saw all our plans and hopes come to fruition, the return of MSE iBOLT Portal to profitability, the well received launch of the new iBOLT family of products, The strategic evolution of the BMP space and the growth in revenues.

Total Customer Care (TCC) ...... 8 - 9 Interview with Eldad Shen-Tzur, MSE’s Total 2004 will present a new dimension in Magic’s activity. Our aggressive plans Customer Care (TCC) Division Manager for 2004 call for accelerated investments in iBOLT, continued enhancements MSP Update Project - How We Touch in eDeveloper, special emphasis on strategic partnerships with market leaders, iBOLT in Action ...... 10 - 11 and the inception of Magic’s new TCC (Total Customer Care) Division that will, we hope, introduce a new culture of improved customer care across the Implementations Around the Globe ...... 14 - 15 In Focus: Medway Ports charts a clear course company. with eDeveloper Fantoni: Designed for success The 2004 plans present a bold and courageous effort of and Paz Gas: New contract to computerize gas distribution systems employees from both the field and corporate headquarters, committing to higher achievements and aggressive targets. As always, I’m confident that the powerful combination of our proven technology and our skilled and dedicated community will make us once again winners.

Editor: Steven Arnold Best regards,

Design: Doron Dekel

Consultant: Lea Ronen

Editorial Consultant: Malcolm Palmer

Contributing Authors: Alain Dubois Avigdor Luttinger Menachem Hasfari, CEO, Eyal Orgil Andy Peart Magic Software Enterprises Ltd. Yana Persky MAGIC SOFTWARE NEWS

agic was awarded a contract The JCS to be delivered under M valued at close to $850,000 MAGIC SOFTWARE TO ENHANCE WEB- the contract will replace to provide second- an existing COBOL-based generation enhancements to the BASED JUVENILE TRACKING SYSTEM mainframe application. It will Web-based Juvenile and be integrated with AOC’s Corrections System (JCS) for FOR THE STATE OF WASHINGTON existing applications, which run the Administrative Office of the on an IBM OS/390 mainframe Courts (AOC) for the State of Initial Deal Valued At Around $850K using DB2 as their database. In Washington. With capacity for addition, the solution will be up to 10,000 users, the JCS is targeted for state-wide integration deployed using browser-based clients in order to minimize remote by Washington's juvenile court system, including juvenile detention systems management. Among the enhancements to the JCS will facilities in 39 counties. be risk assessment reports, detention alerts, warrant status and outcomes, and a snapshot view of any juvenile within the system "The JCS being implemented by the AOC is a great example of state-wide. complex integration across a wide variety of state and local government infrastructures,” said Menachem Hasfari, Chief The intent is to provide those with a need and right to know, as Executive Officer of Magic Software. “We are very pleased that much useful information as possible in order to enhance the the State of Washington has once again selected Magic Software performance of juvenile justice statewide. to provide enhancements and capabilities to the JCS.”

oreTech, a wholly owned IT resources to focus on C subsidiary of Magic MAGIC SOFTWARE SUBSIDIARY strategic initiatives and business Software, has closed a new growth.” two-year $2.2 million contract CORETECH SECURES $2.2 MILLION to provide support services to By working with CoreTech, one of the world’s largest global CONTRACT WITH LEADING GLOBAL this leading pharmaceutical pharmaceutical companies. organization has been able to In this outsourcing engagement, PHARMACEUTICAL COMPANY offload a tremendous amount CoreTech will provide support of end-user support from its services to a growing client base Extended Outsourcing Engagement To own IT staff. which stands today at around Include Support Services For Around 7,000 7,000 end users. Having According to analysts at Gartner demonstrated solid technical Users Dataquest, spending for and service capabilities along software and external services with high degrees of flexibility in the U.S. pharmaceutical and client focus in past engagements with industry will outpace spending for this customer, CoreTech was requested to hardware, network equipment and internal widen the dimension of the services it services. They have projected that by 2005, provides and extend the contract for an additional two years. outsourced service spending is expected to account for 58 percent of total external spending. “Pharmaceutical companies are under pressure to streamline operations, increase efficiencies and improve results while increasing Companies interested in finding out more about CoreTech’s project the speed of product development and approval of patents,” said staffing services can visit www.coretech.com or send e-mail to Mark A. Redlus, CEO of CoreTech Consulting. “We provide the [email protected]. quality outsourced services that enable companies to free up their

MAGAZINE 3 MAGIC SOFTWARE AROUND THE WORLD

Marketing Update Magic Goes Hollywood By David Leichner, VP WW Marketing Oren Inbar, Managing

arketing is working overtime in Magic Software to get Director, Magic Software M the word out about iBOLT and eDeveloper. For 2004, USA we are working on new collaterals, new advertising and of course, a new series of Webinars, which are back, by odak Theatre is the crown jewel of the popular demand. These Webinars will be held in conjunction K Hollywood and Highland entertainment with MSPs, system integrators, alliance partners, and industry complex located in the heart of historic analysts. Speaking of industry analysts, iBOLT has been raising some eyebrows Hollywood. Since opening in November at the leading analyst groups. 2001, the theatre has hosted a range of prestigious artists and events including the In fact, just the other day, the Meta Group released its METAspectrum for Academy Awards® Ceremonies, Celine Enterprise Application Integration. Magic Software was positioned as a serious Dion, Prince, Elvis Costello, Barry Manilow, challenger amongst industry players such as SAP, BEA, Oracle, Vitria, Tibco, American Ballet Theatre, Moscow and others. The difference being that Magic Software has only been in this market for 8 months!!! This shows the strength of iBOLT.

Magic Software was positioned in the challenger segment of the METAspectrum analysis, and was specifically recognized for its strength in providing a hybrid solution that combines application integration and application development and the ability to leverage XML Web Services standards to bring new, standards- based products to market. Magic Software was also highlighted as the one vendor included in the analysis that is primarily targeting mid-size enterprises and the iSeries installed base.

In another recent report from the Giga Group (now part of Forrester), it was noted that Magic iBOLT represents a good functional integration solution at a reasonable price and is particularly well suited to the mid market. Stanislavsky Ballet, AFI Life Achievement Giga analyst Henry Peyret noted that “We can position Award to Tom Hanks, and more. What you Magic’s iBOLT and eDeveloper technology as a long term may not realize is that the theatre managers technological investment as an application, presentation utilize ABI MasterMind™, an eDeveloper and process integration platform as defined in a recent Giga application written by Advanced Business research publication. The target audience will be medium-sized companies as Integrators, a Partner from well as larger enterprises that have a mix of J2EE, .Net and mainframe (iSeries Sacramento, California. for example) applications and are looking to begin their integration efforts with a small initial investment.” Peyret noted that iBOLT compares well to In fact, quite a bit of the behind-the-scenes Giga’s Application Integration Foundation (AIF) model, with particular strength business in Hollywood is managed by Magic applications. In the television sector of the in the areas of connectivity and data transformation. industry, for example, one of the three major television networks utilizes In addition to the analyst attention, media mentions are flowing in at a rapid eDeveloper to develop the applications pace. Periodicals such as Database Trends and Applications, Business Integration that track information for all of its television Journal, The Four Hundred, and eServer Magazine are only a few of the commercials. Since networks run 24x7, the magazines taking notice of iBOLT, eDeveloper, and Magic Software. Make application must manage data that changes sure to visit the Magic Software website www.magicsoftware.com for all the constantly and is critical to network latest media mentions and analyst coverage. operations.

MAGAZINE 4 MAGIC SOFTWARE AROUND THE WORLD

In fact, many of the famous Hollywood as well as and EMEA HQ in film stars you are familiar with benefit from The New Mission of the The ) and Magic’s the eDeveloper applications being run by distributors, MSPs, SI’s and partners. the Screen Actors Guild (SAG), another EMEA • Capitalize skills, customer reference, eDeveloper customer. As a labor guild, SAG and capacity throughout the EMEA is required to administer benefits to its Regev Yativ, Managing region, and increase our ROI – both members and receive their dues. Director, Magic Software Magic’s and its partners. •Increase our involvement and improve Hollywood is more than TV and movies, Europe Magic’s support to enable significant however. It is also a center for the music business and revenue growth in all industry. Here again, another eDeveloper would like to dedicate this note to our EMEA territories. customer, Warner Music Group, has utilized I new mission in 2004, which is a direct eDeveloper to help build a trackable archive derivative of Magic Software’s strategy Structure - Highlights of all its music rights and licensing – an to grow its business next year. To meet our objectives, we made the enormous undertaking involving following decisions about structure and millions of constantly changing As of Jan 1st 2004, all management responsibilities: records. Scandinavian, Eastern and •We divided the entire EMEA area Central European, and Middle into 6 Regions and established 6 regional East Basin (Turkey, Greece) offices to improve focus, time-to-market, territories were added to the and operations. management of MSE EMEA. •We established a new Business As of this date, our partners, Development Unit situated in EMEA distributors and business associates HQ in the Netherlands, that will be

These are just a few examples that let you see how “Magic Goes Hollywood.” The entertainment industry is but in these regions joined our fully dedicated to improve our network one visible example of the EMEA family, a dynamic group and deliver revenue growth, hand in foothold that Magic Software of 130 professionals, determined hand with our partners. Enterprises has established in North to work hard to increase our mutual •We have taken the necessary operational America. So please join me in shouting business in newly added territories. steps in the regional offices to serve ‘Hooray for Hollywood’ as I take this customers and partners better. opportunity to thank all of our many Objectives customers for your continued business and Magic decided to make this change in As you can see, a lot has happened in the support. order to achieve the following main last quarter of 2003 in preparing for the objectives: challenges we have taken upon ourselves [email protected] •Increase Magic’s market exposure in all for 2004. We are certain that these changes these territories and intensify fieldwork. will gradually bring the desired yield for • Enhance customer and partner care and the entire Magic community. increase the synergy between Magic EMEA’s fully-pledged offices (130 Please don’t hesitate to make any comments employees and 8 MSE offices or suggestions and bring forward new ideas. throughout Europe - in London, Please write to me: , Paris, Budapest, Milan, Madrid, [email protected]

MAGAZINE 5 portal. integration solutionorasa stand-alone can bedeployedaspartof aniBOLT functional Web portalinfrastructure that iBOLT Portal. TheiBOLT Portal isafully M the futuredirectionofMagictechnology. Chief Technology OfficerofMagicSoftware,about A Magic Magazinehadtheopportunitytotalkwith portal solutionwiththeaddition ofthe now offersafullandcomprehensive agic SoftwareEnterprises’solutionsuite vikam Perry, VPResearch andDevelopment MAGAZINE Interview With Avikam Perry 6 TECHNOLOGY SPOTLIGHT • access to: iBOLT Portal canprovideasinglepointof manner thatbestsuitstheuser. in alogical,consistent,and personalized retrieved fromportalscanalsobepresented throughout theorganization.Information information fromvariousresources with accesstotimely, accurate,andrelevant better decisionmakingbyprovidingusers an enterprisepointofview, portalsenable information tovarioususergroups.From provide customizedandpersonalized provide aconvenientandefficientwayto popularity overthelastfewyearsasthey P ortal solutionshavebeengainingin Integrated andstand-aloneapplications provision, includingadvanced content and functionalityneededto startservice offers enterprisesallofthebasic features This pre-configuredready-to-deploy portal almost immediately. and makingenterpriseresourcesavailable iBOLT Portal, simplifyingimplementation of-the-box configurationisstandardwith way tosetupanddeployaportal.Anout- iBOLT Portal providesaquickandeasy Out-of-the-box Portal •W • • • MM: those technologiestoaccessus. In parallel,wealsoprovidedawayfor new datatypestosupportthestandards. objects, XMLandWeb Services,aswell components, suchasJavaclasses,COM developers easyaccesstoindustry-standard technologies. Thisversion’sopennessgives ability tocommunicatewithother with everyissuerelatedtoeDeveloper’s In designingtheversionwetriedtodeal V9.4 wastheabilitytobe“absolutelyopen”. AP: provide? MM: see moreeDeveloperusersupgrading. believe thatduringthenextyearwewill discovered thepowerofthisversionandI are stillalotofpeoplewhohaven’tyet are alreadyatthedeploymentstage.There working withV9.4,andmanyofwhom There arethousandsofdevelopersalready feedback regardingitsnewfunctionality. best version9yet,andhasreceivedgreat AP: move to9.4? eDeveloper users?Aretheymakingthe months ago.Howhasitbeenacceptedby

Search engines Content Knowledge This versionhasbeenacceptedasthe F

What majoradvancementdidV9.4 rom thebeginning,messageof Version 9.4wasreleasedabout6 orkgroup collaborations INTERVIEW TECHNOLOGY SPOTLIGHT

MM: What new features and functionality was a very good base for iBOLT, and the MM: SOA integration is what everyone in are planned for the next version and when issues left for iBOLT to deal with were the industry is talking about. Does iBOLT will it be released? integration project orchestration and the support SOA integration environments? encapsulation of the connectors and AP: The next version will enhance our adaptors bundled with the product. AP: The fundamental iBOLT design support for SOA (Service-oriented concept was SOA support. SOA Architecture) and composite application MM: What differentiates iBOLT from other principles are based on business-function development. The next version will Business Integration and BPM products? encapsulation and the exposure of business concentrate on improving client (Browser processes as Web Services. iBOLT provides and Windows) functionalities, along with AP: I think the main difference with iBOLT a service-oriented approach to achieve improvements in data-manipulation is its orientation. iBOLT evolved from an distributed computing that promises a capabilities. The next version will application development environment flexible environment and leads to higher introduce a new source management that provides enhanced business logic agility. mechanism. capabilities, interoperability, and a wide range of functionalities enabling it to deal SOA support in iBOLT is provided from MM: Magic has been an Application with any IT need. the business process modeling level down Development tool provider for over 15 to the integration flows and components. years. What was the reasoning behind MM: Why did Magic decide to aim iBOLT Each business activity and resource can entering a new market – the business at the medium enterprise market? specify a Web Service as an interface and integration market? thereby create a service hub to consumers. AP: The current iBOLT positioning is based AP: In the past 10 years, the IT industry on market analysis and our confidence MM: What other advanced functionality moved away from proprietary applications that we can break into the EAI market can we expect to see from iBOLT in 2004? and moved to shared applications, such and be a competitive player in terms of as ERP, CRM, etc. This created the need price, performance, and capabilities. Our AP: The next iBOLT version will increase for connectivity, componentization, and big advantage is that we can complete an the Business Process Management (BPM) eventually to the growth of accessibility integration project much quicker, with capabilities and provide an enhanced standards. eDeveloper had to provide fewer resources than others in the market iBOLT Studio improving the relationship connectivity as well as enhanced data- and at an affordable price. Other players between the modeling and development manipulation capabilities to deal with the in the EAI market also try to target environments. It will provide enhanced new demands. It’s only natural that medium-sized enterprises, but high project business process modeling functionality, a server-based tool with exceptional costs prevent them from becoming major enhanced support for Java component connectivity capabilities like eDeveloper players. development, remote server tuning, version would be an excellent player in the control, enhanced Monitor functionalities, Business Integration market. eDeveloper data mapping, and much more.

management, user administration, search Grow with Demand activity. A single portal implementation can capabilities, and presentation templates. iBOLT Portal employs advanced caching grow and expand along with the needs of Enhancements to the portal can be made mechanisms, multi-threading mechanisms, the organization. easily using a built-in portal toolkit. and distributed configurations, enabling the portal to easily Meeting Various Users’ Needs scale to support an increase in If you need to support a variety of user users, data volume, or Web groups, iBOLT Portal provides complete deployment flexibility. Enterprises can choose to deploy one central portal, that securely serves all user communities (employees, business partners and customers, and the general public) or deploy multiple portal servers, each serving an individual user community.

MAGAZINE 7 TOTAL CUSTOMER CARE

Interview MM: What exactly is TCC? relationship to the Internal Sales people in EST: TCC stands for Total Customer Care. the branches. These entities are in constant with Eldad TCC is a combination of the Customer contact with the Magic Community and Shen-Tzur, Relationship Management (CRM) have direct access to the customer. They philosophy coupled with the vision of are in the best position to identify and MSE’s Total developing and expanding a long-term address the Community’s needs and to relationship with the existing Magic manage the resolution of any open issues. Customer community. It is a general philosophy which Care (TCC) states that the customer and their MM: What are the goals of the TCC relationship with Magic is a primary focus division? Division of Magic’s activities for the long term. EST: There are short-term and long-term Manager goals. The short-term goal is to identify the MM: Which departments will be included areas where the Magic Community can be in the new TCC division? served better and to address any immediate EST: The TCC contains two existing departments: International Technical Support and Operations, with a matrix

INTERVIEW TCC MAGAZINE 8 TOTAL CUSTOMER CARE needs that we discover. The long-term goal EST: For starters we are going to let the is a lot broader. We want to create a In December 2003, MSE Partners know that we exist and what we corporate culture where the customers’ can do for them. We want them to needs are the primary focus and where the CEO Menachem Hasfari understand that we are the central address number one goal is to build long-lasting for all their issues. A major part of this is and strong relationships with the Magic announced the formation having the TCC representative in each Community. branch contact all our partners to introduce of a new division called TCC themselves and to explain how they can MM: Why is this division being formed benefit from the TCC program. We want today? – Total Customer Care. the partners to understand that we are going EST: In today’s highly competitive and Heading the new division to be proactive, meaning that we will initiate dynamic market, technology choices are contact with them to listen, understand, made not only based on technological will be Eldad Shen-Tzur. and address their needs. If we uncover a solutions but also on personal relationships problem or even a potential problem we and the vendor’s ability to Magic Magazine had the will initiate a call to the customer and try deliver products, to assist them. features, opportunity to ask Eldad MM: How would you measure the success some questions about his of this program? EST: The only true measurement of success new role and the TCC will be the customers themselves. If they continue to be happy with the company Division. and our products, we will have been successful. Obviously we want the customers and solutions that the market to utilize the TCC division to help them demands. We at Magic recognize solve their problems, but we will be happier that we need to be in constant if the problems don’t arise in the first place contact with our community, and and if potential problems are avoided or to identify and supply solutions to addressed before they escalate. As I meet their constantly changing mentioned before, the goal is to create a needs and requirements. Over the corporate culture that addresses our years the Magic community has partners’ needs and to prevent major been loyal to us and with our problems from occurring. focus on TCC we are confident that this commitment will MM: How can someone contact the TCC continue. if they have an issue? EST: Our email address is MM: Can you provide a few [email protected] examples of the work that the TCC division will do?

in their local languages and asking them Please take the time to visit the solutions MSP Update Project - to provide us with their most current directory and learn about the latest How We Touch information. solutions developed by our partners. For our partners, please remember to Magic HQ recently completed an update The project was extremely successful periodically update us with any changes of our MSP List and Solutions Directory. and has provided us with an updated or additions to your company or The goals of this project were to update partner list, new solutions in our solutions. existing partner information, update solutions directory, and a significant solutions in the solutions directory, and amount of feedback from the partners. This can be done by visiting: to use this opportunity to “Touch” our This information has already been www.magicsoftware.com/solut clients. The project was accomplished forwarded to the TCC representative in ions. by telemarketers contacting the MSP’s the individual branches for follow-up.

MAGAZINE 9 iBOLT IN ACTION

Magic Software And TER S.R.L. Announce Government Integration and Development Project Valued at Over $1 Million B&C International Selects iBOLT From Magic Software to Magic Software and TER S.r.l., a Streamline their Procurement Systems development and integration service provider in Southern Italy, announced Magic Software announced the closing of another iBOLT deal, the signing of a major government with the signing of an iBOLT business process development integration and development project and integration project with B&C International in The valued at over $1 million. Netherlands.

B&C International specializes in the assembly, sales and TER S.R.L will use Magic Software’s distribution of high-quality window fashion products in both iBOLT and eDeveloper business made-to-measure and standard sizes. Every year over 2 million integration and application development windows are decorated with B&C's products. With over 7,000 retailers in its technologies to provide small businesses in network, B&C is faced with a very complex procurement process. Orders come Italy with an online enterprise portal that in many shapes and sizes, with varying volumes, large quantities of raw materials will offer them personalized accounting, and semi-manufactured products. iBOLT (www.magicsoftware.com/ibolt) will CRM and management tools and be used, initially, to streamline the efficient process of ordering and payment for applications, in an ASP model. materials purchased to fulfill these product orders. Rapidly Solving Critical Business Integration Challenges

Magic Software and Avesta Sign Partnership Agreement to Deliver iBOLT for EAI and BPM Solutions to the Mid-market

Magic Software, a leading provider of state-of-the-art integration and development technology, announced an agreement with Avesta Computer Services Ltd., a global system integrator based in Jersey City, , who will become an iBOLT Integration partner. With this agreement, Avesta joins a growing list of system integrators worldwide that have signed up as partners to help deliver business Magic Software and Voigt Software Announce iBOLT Partnership integration services using the iBOLT application and Major Integration Win integration framework from Magic Software Enterprises.

Magic Software announced the signing of an iBOLT Partnership agreement With offices in New Jersey, Pennsylvania, California, with Voigt Software, a leading German provider of software solutions to the Hong Kong and India, Avesta is a leading system liquid gas industry. Voigt is quickly realizing the benefits of iBOLT and has integrator and outsourcer specializing in customized already won its first project to create a federated application architecture for solutions for large and mid-sized organizations a major liquid gas company in . such as Bank Of New York, Cisco Systems, Merrill Lynch, EDS, Pfizer and HSBC Bank. In this initial project win, Voigt will utilize iBOLT as the strategic integration and development platform. The project involves the integration of existing With iBOLT, Avesta is gaining key technologies finance and CRM applications, with a vertical ERP system developed by Voigt for customer solutions in enterprise application with eDeveloper. integration (EAI) and business process management (BPM). Voigt Software is one of the leading suppliers of software solutions for the liquid gas industry in Germany. Voigt’s software solutions are installed at over 60% of the companies in this market.

MAGAZINE 10 iBOLT IN ACTION

Magic Software and Gruppo Engineering Sign iBOLT Integration and Reseller Partnership Agreement

SVP Group to Utilize iBOLT, From Magic Magic Software and Gruppo Engineering, Software In Major Business one of the leading system integrators in Integration Project Valued at Over Italy, announced the signing of an iBOLT $1.5 Million integration and reseller partnership agreement for the Italian EAI market. Magic Software announced the signing of a major iBOLT deal with the French SVP As part of the integration and reseller Group, a global leading provider of business agreement, Gruppo Engineering will actively advisory, research and consulting services. promote iBOLT inside their existing The overall value of the project is expected installed base. to exceed $1.5 million. Magic Software Delivers iBOLT Business Integration SVP is an innovative knowledge services Solution to King Companies company that offers a full suite of custom business intelligence, advisory, and Magic Software announced that King Solutions, a subsidiary of consulting solutions to address clients' King Companies, Inc. has purchased Magic’s iBOLT Integration critical business issues worldwide. They Suite for Supply Chain Automation (SCA). have chosen the iBOLT Integration Suite Magic Software and Dutch System as the primary integration and business King Solutions offers supply chain Integrator ISDC Sign Strategic process development framework as part of integration services to map workflow charts Partnership for iBOLT Integration Suite their strategy to provide their clients with that integrate existing software programs timely information and customized and business partners with King’s Supply Magic Software announced the signing of integrated solutions. Chain Management application. This a strategic partnership with ISDC, a leading integration service provides King Solutions, Dutch System Integrator to become an their partners and customers with the ability iBOLT Integration partner. With this to track vendor PO information, component agreement, ISDC joins a growing list of inventory, daily outbound activity, and system integrators worldwide that have invoicing. Under the terms of the agreement, signed up as partners for iBOLT. Magic Software will provide the iBOLT Integration Suite, maintenance, support, ISDC is a leading system integrator in the and training to King Companies. Netherlands specializing in customized solutions for large and mid-sized organizations. Since 1990 ISDC has been focused on delivering cost efficient solutions based on Magic Software’s eDeveloper rapid application development and deployment technology. With iBOLT, ISDC is expanding its focus into the area of business integration and process management. Magic Software and ESI Join Forces To Strengthen iBOLT’s Business Process Management Functionality

Magic Software announced that it has joined forces with Expert Solutions International (ESI), a leading supplier of business rules engine (BRE) technology, to strengthen the business process management (BPM) functionality of its iBOLT Integration Suite.

In this partnership, Magic Software will promote ESI's Logist knowledge-based decision-making business rules platform as part of its iBOLT Integration Suite. In line with market trends, the combined offering will simplify the handling and challenges inherent in complex business scenarios and enable organizations to more easily implement a real-time enterprise while increasing business agility.

To learn more about iBOLT go to: http://www.magicsoftware.com/ibolt

MAGAZINE 11 MAGIC SOFTWARE NEWS

Magic Returns to India

n December 2003, Magic Software Meir Koren, regional partners with the I kicked off its return to India with a sales manager-ASPC, means to achieve rapid well-attended conference held in Africa, said, “We strive growth and to succeed Mumbai. to deliver a technology in an ever-changing and that can be used dynamic market place.” Magic Software India plans to efficiently and can significantly increase its number of increase the ROI of our Additionally, Magic Software is opening partners in India to market eDeveloper customers and can be The MSE India team and iBOLT. resold by our channel three training centers partners. Our business activities are based in India at Pune, Mumbai and Bangalore. MSE India, which already has a growing on both direct sales (to large customers) list of active channel partners, is actively and to developing channel partners for “India is a huge market for IT technology, recruiting new partners including system iBOLT including system integrators and and our target segment will be the small integrators, independent software consulting firms. For our development and medium enterprise” said Koren. vendors, consulting companies and tool, eDeveloper, we are looking for corporate IT departments, value-added partners, such as software houses and IT To learn more about MSE India please resellers, applications service providers, departments. These activities are designed contact Meir Koren: and sales partners. to help Magic achieve significant growth [email protected] in India as well as providing our channel

hough the Internet bubble has burst, knowledge-management and decision- T the global economy achieved THE STRATEGIC support tools to further improve the tremendous productivity gains by organization’s response to the changing adopting and integrating Internet EVOLUTION OF THE BPM business environment. technologies. Web-based commerce forces enterprises to increasingly operate in “real- SPACE Information Technology has been time” mode, both in management described as a kind of Enterprise Nervous (monitoring and responding to business changes) and in operations System. However, a nervous system is useless without sufficient (data and physical processing). and timely data. We could not function if our sensory input had a 10-minute delay, yet most enterprises have at best a three- Since the late 90's, large Fortune-1000 enterprises streamlined month delay in their “sensory” input, i.e. their quarterly results, their operations and invested heavily in Application Integration and even this data is partial and lacks detail. An enterprise could and eBusiness, leading in part to the Internet boom. Mid-sized achieve greater efficiency if it could “feel” and act in real-time and small enterprises are forced to follow suit to stay in business. by having a pervasive and integrated information system. Dealing with giants like Ford or GE requires a B2B link between the respective IT systems, implying application integration and Magic Software’s technology is ideally placed to answer these processes automation in the smaller enterprises. This means needs. The iBOLT and eDeveloper combination provides the exposing significant parts of internal systems to external integration and development platform to bring together multiple organizations, and understanding the external organizations’ applications, streamline existing business processes and configure operational plans. Business processes must be synchronized new ones, reuse existing applications and investments, and within the enterprise and between enterprises. More and more rapidly add functionality at a predictable (low) cost. data is becoming “processable” so that companies can use

MAGAZINE 12 MAGIC SOFTWARE NEWS

serious lunch. We turned to one of our (including the wines) provided an The Magic Software customers, Raynier Marchetti for help. opportunity to discuss and better understand It was an experience to exchange Magic solutions. Event in France - customer/supplier's roles with one of our partners and it definitly enhanced our It is now the turn of September, 2003 relationship. the Giga’s analyst and Avigdor With the logistics out of the way we needed Luttinger to to focus on attracting the customers. We introduce iBOLT. searched all of our databases and with the commitment of the French sales team we The customer wants to know more, and were able to personally invite over 1,000 Jérôme confirms all of our claims with a contacts, and this was accomplished despite live demonstration. the scorching heat of the Parisian summer. 6 pm: Cocktail: The September 8th, 2003, D-day -1: There are moment of truth! more than 170 subscribers and the discussion in the MSE France corridors To see all the people is “How many will really show up around the bar and tomorrow?” to hear the hubbub n September Magic France held an of discussion, proves that the event was a I extremely successful event, offering an September 9th, 2003,D-day 9 am: success: “Come to see me quickly”, and opportunity to learn about the new iBOLT Everything is in place, computers are “when will we have a similar event in my Integration Suite. Alain Dubois – Director running, the room is brilliant, and the region?” “I have a customer who wants to of Marketing Magic France tells the story customers come to get their badges …80, know more about iBOLT and integration” about how this event came about. 100, 120, 150 appear with a smile and an were common themes discussed. eagerness to learn more about Magic “During the summer Jean Jacques, MD Software’s latest innovation. 9 pm: We will Magic France decided that he wanted to ultimately measure hold a large event to introduce iBOLT to Show time: Jean the sucess by the France. The first step was the logistics – we Jacques and Regev sales generated at needed a location that could accommodate open the event. Our the event, but for our needs and the Paris Expo and its consultants, Saad the moment it is the business center at CNIT at Paris-La Defence and Jérome, present satisfaction of the customers that shows was chosen – it gave us great pleasure to and our guests take through and faces filled with the hope of note that they were reserving rooms and notes, interrogate, numerous iBOLT services using software developed in and appreciate. projects in the near eDeveloper by Magic France! future. 2 pm: There is real The second challenge was the caterer - there activity in the place are no true events in France without a and the lunch

industry trends and the newest Magic The continuing series will include relevant Magic Webinar Update Software products and features, and allow topics in English, German and French. participants to interact with industry Additionally, all of the previous Webinars ollowing on the success of experts. can be viewed through our Archives. F the Magic Autumn Webinar http://www.magicsoftware.com/home/web Series, Magic Software is Over the past 4 months Magic has offered inars/archive.jsp continuing its informative and over 18 Webinars in English and German educational Web-based that have covered topics ranging from To learn more about the Magic Webinar seminars, commonly know as “Understanding Business Process series or to view the current schedule visit Webinars. The Webinars are aimed Management” to “What’s new in http://www.magicsoftware.com/home/web at technology specialists and business eDeveloper” and have been co-sponsored inars decision makers. They focus on latest by industry leaders such as IBM and ebizQ.

MAGAZINE 13 IMPLEMENTATION AROUND THE GLOBE

today known as the IBM iSeries, is the Since 1997, EDP, with initial assistance FANTONI strategic core of the company’s information from Magic Italy and later from local Magic systems. A constant internal evolution drove partners, has improved and updated the Designed For Success Fantoni’s EDP IT division to build an company’s information systems, while informative proprietary system and keep it maintaining efficiency and dramatically he Fantoni Group produces a range of up-to-date with the latest IT trends. When reducing maintenance and new process T products, such as office furniture, walls, EDP had to adapt a critical part of the development costs. The Fantoni Group’s melamine panels and papers, laminates, information system to Y2K compatibility IT architecture, based on a head office and floorings, sound-deadening panels, and and provide a new graphical interface, they three remote locations, consists of one IBM resins. The company is involved in all levels sought out a new development solution. AS/400 machine, two IBM iSeries machines of the manufacturing process, including and 25 Servers on remote and local product design, the creation of new EDP chose eDeveloper based on the tool’s networks, with over 280 Clients. The Web materials, research and development, and core strengths, short development time application’s infrastructure is managed by of course the manufacture of the finished even with complex solutions, integration internal personnel and uses advanced goods. The Fantoni team works tirelessly with existing databases, same development technologies for security, such as LDAP, in the pursuit of the “total design” concept. environment for Client/Server and Web iChain, and centralized anti-virus. This is accomplished through solutions, reliability, rapid extensive experience, perfected maintenance, and ongoing The solution knowledge, and the support of emerging The company requirements were to create constant pursuit of technologies. a Web-based solution for developing its innovation in eDeveloper also information systems and to integrate the architecture, allowed the rapid company’s back-end systems. eDeveloper’s research, product updating of extensive and proven expertise in this area synergy, and respect applications and convinced Fantoni that this was the best for and protection management solution. Solution partners Jo Soft and 2B of the environment. processes from a Soft, strategic advisers in Fantoni Group’s green-screen applicative and management area, IBM has always been a major component environment to a Client/Server solution, developed in a short time a solution of the Fantoni Group’s technological maintaining the integrity of the DB2/400 answering all the “supply chain infrastructure. IBM’s AS/400 platform, database. management” challenges, significantly

As one of the UK’s most frequently used We had to make no assumptions about what MEDWAY PORTS ports, Medway Ports needs reliable back- software was being used on the receiver’s end systems in place to help it control and PC,” Medway’s MIS Manager, Mike CHARTS A CLEAR manage the river. With off-the-shelf Dendor, says. products not fitting the bill, the company “But speed and productivity of the COURSE WITH opted to develop their own applications to development application was vital as well. replace mainly paper-based systems. We wanted to create an event driven eDeveloper program that could run as things were Although Medway Ports happening. I needed our were already using an programmers to be able

IN FOCUS ith a throughput of almost W three million tonnes of application development to write objects very vehicles, timber, produce, tool, this was specifically quickly that could react and general cargo each year, Medway Ports’ designed for the IBM to problems and events Sheerness and Chatham docks are a vital AS400. This did work at very quickly, but doing shipping distribution artery for the south the time, but the company this without using lots of east of England. was keen to find a different applications.” development tool which Medway Ports is the Port Authority for the could be used on multiple To help them decide 27 mile stretch of the Medway River – from platforms and integrate with external which developing tool to use, they looked it’s mouth to Allington Lock – controlling systems. at three companies. However, they had the movement of all shipping in and out of already had a demonstration from Magic the river. “Medway Ports needed a rapid application Software and Magic’s eDeveloper had tool that could help us write programs consistently won on the speed front. quickly, in a completely controlled way, “As well as seeing the obvious productivity and develop our support system internally. benefits with Magic Software, we

MAGAZINE 14 IMPLEMENTATION AROUND THE GLOBE

The success of the testing allowed EDP to In conjunction with immediately begin the upgrade process. long-term partner, Bashan Software G. Rossi, Fantoni Group IT manager Systems, which concludes: “Thanks to eDeveloper, Magic’s specializes in the gas sector, Magic will technologically advanced powerful and provide Paz Gas with an automated versatile tool developed for the iSeries eDeveloper-based system for distribution platform, and supported by professional and agent management. The solution will solution partners, the company can work handle the distribution of gas to customers in a more integrated way and offer quick across the country. It manages the entire and efficient service to the end user”. process from the point of order, through improving the existing processes. The delivery and invoicing. solution’s success and the Supply Chain application’s impressive output and PAZ GAS The distribution solution will provide performance persuaded EDP to choose services for eight regional offices and around eDeveloper to develop its Web applications. Magic Software Announces one hundred and fifty users, and will New Contract To integrate with existing Paz Gas systems. The presence of a SAP application was an additional test in which eDeveloper showed Computerize Gas Distribution “This win is an excellent example of how powerful integration capabilities in a Systems For Paz Gas With we join forces with our partners, such as complex structure. eDeveloper enabled SAP Bashan Software, to bring quality solutions processing with many complex and eDeveloper to leading companies such as Paz Gas,” said advanced IBM iSeries technologies. Initial deal valued at around $500K Eran Kaplan, Managing Director of Magic Software’s Asia/Pacific operation. “Our The new technologies and functionality partners provide excellent domain expertise, agic Software, announced that it has that are available with the latest eDeveloper Magic provides project management and M won a new contract to computerize the version, V9.4, convinced EDP to study the technical expertise, and the customer gas distribution systems for Paz Gas, feasibility of upgrading to the new release. receives the solution they need to maximize the largest gas company in Israel. The initial Till recently, 90% of EDP’s Client/Server their business efficiencies.” value of the deal is around $500K. programs were developed in Magic 8.3. particularly liked the people and were Since, Medway Ports has used eDeveloper and expense of having to either retrain interested in their future strategy and where to create numerous other applications, existing staff or outsource Web development they were going with the eDeveloper and currently uses accounting, credit efforts instead. Using Magic allows us to product,” Mike says. control, and three stock develop client/server and management systems Web-based applications Using eDeveloper, Magic set up a pilot developed using Magic in without recourse to any project for the programmers at Medway addition to the VMD river other development tool – Ports to use over six months. eDeveloper management system. no other technology could allowed the four dedicated programmers offer this and it is a to rapidly write programs in small blocks “Magic, in our eyes, is the tremendous benefit to us.” while at the same time giving them an best kept secret in the opportunity to design and analyse efficiently. IT world,” Mike says. Medway Ports is now “Magic’s eDeveloper has looking to the future with Having used previous versions of Magic delivered Medway Ports eDeveloper and are within the organisation, the initial a significant increase developing a Despatch application that Medway developed using in productivity by Order Entry solution to eDeveloper was a web-based berthing dramatically reducing replace an aging AS/400 system for ships travelling in and out of the programming effort and based legacy system which port, now known as the Vessel Movement the number of instructions will save them hours of Display (VMD). and rules needed, while administration time. The simplifying the maintenance process. new Despatch system is just the start, VMD provides full transparency of what Medway plan to use eDeveloper to help is being shipped in and out to Medway “The integrated development environment them improve other sub-systems to reflect Ports’ customer base, partners, agents and for both e-business and client/server has new business processes within the port. shippers, local people and authorities. meant that we have eliminated the time to be continued on back page 

MAGAZINE 15 Contact us:

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