MANAGING UNCERTAINTY IN A VOLATILE WORLD

The HELP MBA 1

WHAT DIFFERENTIATES THE HELP MBA

Creating a analytics savvy new generation of The HELP University MBA has received a 5 Star Rating from managers and leaders – free optional certificate QS (Quacquarelli Symonds), one of the most widely respected courses in Data Science and Applied Data Analytics university ratings in the world.

Our 5 Star rating was awarded for programme strength in the area of Business and Management Studies – one of the 8 categories used by QS to assess the quality Learn skills and form global networks in On graduation, candidates receive a second of HELP University programmes. All 8 e-Entrepreneurship and e-Commerce via the professional qualification – the Level 7 Certificate in categories were awarded the maximum of HELP-Alibaba Business School partnership Strategic Management and Leadership awarded by 5 Stars each, making HELP University the only the Chartered Management Institute (CMI), UK which qualifies them to apply to become a Chartered Manager private university in Southeast Asia to receive this honour.

HELP University itself was awarded an overall QS 5 Star Rating.

The QS Stars is a more stringent measure THEORY PRACTICE of quality than other world rating exercises as it uses a broad range of criteria across 8 Solid foundation in the fundamentals of Appreciation of the impact of Critical Theory categories. management theory, including the latest trends, framing the manager’s understanding of the theories and best practices for efficiency, hegemony of Capitalism and Business, and the QS awarded the HELP MBA the maximum profitability and strategic planning Commodification of Goods for the Mass Market scores, notably in the areas of :

1. Graduate employment rate...... 30/30 Module ➊ Module ➌ Module ➋ Module ➍ 2. Student satisfaction...... 40/40 Module ➎ ➏ 3. Student/faculty ratio...... 20/20 Module 4. International students...... 20/20

International acceptance and recognition by Wide range of optional modules developed students from over 80 countries in Asia Pacific from the 15 Master’s programmes of the (, HK, , India, Maldives), Central Asia ELM Graduate School in areas such as Project and the Middle East and Africa Management, Economic Crime Management, Managerial Psychology, Business Analytics.

1 The HELP MBA The HELP MBA 2 NEW CENTURY NEW CHALLENGES

THE ART OF MANAGING Responding to the challenges of the new age the HELP MBA focuses on 9 major areas essential for managing the future: • crafting strategic directions • organizing the company’s shape, structure and The 21st century system confronts executives • mobilizing and allocating resources • developing and sustaining the quality of management ELM GRADUATE with unprecedented • building a positive and conducive workplace SCHOOL uncertainties. • fostering excellence in execution and operations • creating a sustainable advantage MASTER OF BUSINESS 3. MKT5013 Marketing Management These daunting challenges – arising from • managing well in a world of uncertainties This course aims to equip candidates with an • practising ethical principles in business ADMINISTRATION understanding of marketing with an international globalization, IR4.0, emergence of Data Science as KPT/JPS (R/345/7/0599) (A5957) 05/20 a powerful force, geo-political-economic rivalries, orientation to enable them to enter the globalised trade wars – offer opportunities and force businesses world. They will learn to develop integrated marketing strategies taking into consideration the strategic to re-strategise and realign. Obsolete conventional PROGRAMME AND CONTENT implications of segmentation, targeting, and positioning paradigms, traditional management practices and OUTCOMES and how they are developed within the context of take-for-granted skills have to be replaced by new In the HELP MBA programme, participants learn to use customer, competitor and context ways of thinking and innovating. We must also take their positions and functions to shape the success of analysis through selected case studies. cognisance of the ethics of business which is now a CORE MODULES their organizations. central issue in corporate governance. 1. ACC5123 Accounting for Managerial Decisions Covers financial accounting and primary financial 4. MGT5083 Operations Management and Analytics Upon completion of the programme, they would have To succeed, the executives must re-skill and upskill statements; purpose, content, form and their use to Big data analytics is critical for effective operations and envision their worldview from new perspectives. sharpened their strategic thinking skills, communicative extract information about business operations. Also management. This module equips students with the and leadership abilities as well as their self-confidence. includes topics from management accounting: cost necessary skills, methods and strategies to handle More specifically, they would have gained insights about concepts, product costing techniques and processes different operational management areas such as and learned how to: used to generate information for management planning forecasting, inventory management, supply change • think vision and how to craft it realistically and control to support decision-making (CVP, budgeting management and risk analysis. Students will learn • align the critical business and people processes with and decision-making). This module ends with a look at analytical skills necessary to evaluate and understand complex process behaviour and to make performance the vision and strategies alternative sources of finance as well as an overview of strategy implementation and the BSC. improving decisions using case studies of companies that • design comprehensive strategies and perspectives operate in a complex and data-rich environment. • strengthen personal leadership • use problem-solving and decision-making skills 2. MHRD5103 Global Human Resource Management • develop collaborative team leadership This module is designed to provide knowledge essential 5. FIN5013 Corporate Finance • manage and resolve conflicts for HR practitioner to work in an international context. It This course is a broad based and concise study on the • evaluate person and business performances enables candidates to develop a global mind-set and key concepts and practical aspects of financing and • influence organizational culture cultural sensitivity, and enhances skills in global talent investment decisions focusing on core issues in finance management, compensation and benefits, employees’ and their relationship to the business world from the relations and mobility management. working executive's perspective.

3 The HELP MBA The HELP MBA 4 10. MER5013 Entrepreneurship This course is designed to explore a range of perspectives on entrepreneurship and the activities of entrepreneurs. Upon completion of this module, students will be able to PROGRAMME demonstrate a critical understanding of entrepreneurship THE ELM GRADUATE SCHOOL OF and entrepreneurs and critically appraise the mechanisms AND CONTENT for growing and exiting from an entrepreneurial venture. HELP UNIVERSITY – THE REGIONAL LEADER Students will also be able to examine legal issues from start-up to IPO, in order to make good business decisions IN POSTGRADUATE EDUCATION and appreciate the managerial concerns associated with growing venture. ELM stands for Entrepreneurship, Leadership The ELM Graduate School is a leading advocate 6. MCR5013 Business and Management Research and Management of graduate education. We offer programmes Methods and intellectual resources that will aid in the This module provides students the skills to design and 11. ECO5013 Business Economics The ELM framework propounds that the academic and professional progression of our undertake a research project for two purposes: first, by interaction of these 3 essential elements constituents. Our growing list of specialist This intensive introduction to economic principles learning how to collect, manage, analyse, and interpret determines the success of a business at any master's and doctoral level degrees spanning enables a business person to understand the fundamental data to answer research questions, students will hone their one time. Understanding and applying the the breadth of the business, entrepreneurship, economic problems of the firm and the society in which research skills to become adept producers of knowledge; ELM framework helps to clarify business leadership and functional management that firm operates. A mix of both business and economics second, through readings from the business and challenges and provides a springboard for disciplines are geared towards a wide range of necessary for a career in business will be studied. A strong management literature, students will learn how to critically research and enquiry at the postgraduate career choices. We aim to educate executives grounding in economic theory and applications will offer evaluate research, thus becoming confident consumers of level. The ELM framework also guides how we and professionals for the new normal and us tools of analysis which can then be applied to business research. conduct Executive Education and Continuing to develop new competencies that focus on related modules. Candidates will learn the process of Professional Development programmes. conceptual, creative and critical thinking in strategic analysis, pricing, company organization and the context of the dynamic, changing and structure, competitive advantage and innovation 7. MGT5033 Business Ethics ambiguous nature of the global environment. Entrepreneurs and managers encounter moral controversies or ethical dilemmas in their business 12. MGT511 Project Paper (Capstone) careers. The recent outburst of corporate scandals around the world indicates the urgency and need to The project paper is the capstone of the MBA programme. inculcate an ethical outlook into both business practices Students will conduct a 3-stage research project on a and practitioners. This course has been designed to topic related to the management of an organisation- provide students with the guidance and tools they need based business problem. Students will explore business to deal with the most relevant ethical issues involved in questions as they relate to the real life setting of contemporary business practices. industries, business climate and business practices.

8. MGT5063 Leadership and Organizational Behaviour ELECTIVES This unit introduces the concepts of leadership and The carefully chosen electives are a significant part of organization behaviour and equips candidates with an our MBA curriculum. They extend the scope for individual understanding of human behaviour in organizations specialization and multidisciplinary learning. This helps and develops their leadership abilities by exposing students strengthen their grasp of general management them to forms of behaviour, organizational structure, together with a deeper understanding of a particular human resource management, career management, functional area of business management. diversity and leadership for organizational change. It will cover progressively through individual, group, and Supportive Modules organizational levels of behaviour drawing on concepts and There are two supportive modules which complement the practices from the field of OB and the interrelationship of core and elective courses. They are offered as: behavioural phenomena across the different levels in the organization. • Distinguished Guest Lecture Series Distinguished individuals - artistes, authors, academics, professionals and statesmen - who are authorities in their respective calling or discipline will be invited to speak on 9. MGT5103 Strategic Management key themes on global and national matters that are vital to Students will learn to evaluate, assess the internal and business success. The objective of this is to enhance the external environment and deploy the necessary processes personal leadership quality of the MBA participants. to formulate and implement strategic decisions to increase • Leadership Seminars the organization’s long-term growth and sustainability. These are short training seminars focusing on upgrading Students will develop skills needed to analyse, create the skills of MBA participants. The topics include: and implement strategy as a business owner or strategic planner in any organization looking to navigate the  Thinking about Strategy complex environment of modern business. The Role of the GM/CEO Collaborative Team Leadership Emotional Intelligence and Personal Success The Quality of Leadership

5 The HELP MBA The HELP MBA 6 AN EXPERIENCED The HELP MBA programme gives you Exceptional Our distinguished Faculty members are chosen for their WISE Value for your investment. FACULTY leadership roles in, and contributions to, the academic and business world. The rapid growth of our programme confirms it as CHOICE the ultimate choice of aspiring executives. Many have held positions in universities, acted as advisers to governments and consulted for multinationals. Why is this so? • It is a most affordable investment, giving you high lifetime • Team-based learning is encouraged. It develops your They are also renowned authors, first class lecturers and returns and quick payback. The total fee is reasonable, leadership as you master communication and negotiation experienced research supervisors and examiners. with easy payments. Your education budget is therefore skills. Group learning is experiential; it helps you in your very comfortable workplace. You also develop a powerful network of successful professionals who are your peers • Its flexibility allows you to study with little stress. You can customize the study schedule to suit your work • The Faculty do not just lecture; they coach and requirements facilitate your learning. You are constantly challenged in your views. Learning is lively in such an interactive • Assessment is by assignments and case studies. You are MULTI-FUNCTIONAL MULTI-ORGANIZATIONAL environment. You think sharper with practical experience in with wide exposure in advising assessed on your conceptual, analytical and application managing institutions and OUR FACULTY private enterprises, tertiary skills • Your organization benefits directly from your learning as you immediately apply what you have learnt from your multinational companies in institutions and international • Assignments are related to your work and business. MEMBERS' peers and faculty specialized functional areas MULTI-FACETED organizations Whatever you learn can be immediately applied. Every BACKGROUNDS piece of learning is useful and useable, practical and • You develop leadership and mentoring skills for your pragmatic organization. This helps you to work with your colleagues ENRICH THE as a collaborative team. MODULES THAT • The Faculty comprises academics and professionals who MULTI-DISCIPLINARY MULTI-CULTURAL are also practitioners. They expose you to cutting-edge with appropriate skills in digital with diversity of cultural mindset THEY TEACH thinking and hands-on experiences technology and research and and philosophical views, and investigation international background

DISTINCTIVE BENEFITS OF UNMATCHABLE VALUE

TEACHING APPROACH PREPARATORY COURSE Confident in Alert to subtle building team-based turning points and major A variety of instructional methods supports the MBA This is an essential part of the program. To do well in organizations changes modules. This includes Workshop Retreats and Seminars. the MBA course, it is critical to understand generic Study groups, with facilitator guidance, are an integral methodological issues, research techniques (including part of learning. Such team learning mirrors the group literature search methodology), study and writing skills, dynamics in the real workplace. Case studies, based and the presentation, communication and dissemination IF YOU ARE A on real-life experience of participants, are used. Such of research results. Self-assured Bold enough experiential learning helps to solve real problems of enough HELP MBA to be a organizations. to lead to GRADUATE YOU change- influence STAND OUT AND ARE agent and ADMISSION REQUIREMENTS others DIFFERENTIATED innovator LEARNING RESOURCES All applicants should have a good undergraduate degree from a recognized university. Those without a basic Our MBA is fully supported by up-to-date learning degree can be considered for admission on the basis of resources. They include texts, case studies, study guides managerial and professional experience and other relevant Versatile enough and reference materials compiled and sourced by our Adaptable enough credentials. to succeed in many learned faculty members from specialist websites, online to perform in global publications, high level papers and reports from think and cross-cultural responsible positions tanks and government and international agencies. environments Comfortable in in any organization thinking unconventionally

7 The HELP MBA The HELP MBA 8 DISTINGUISHED ALUMNI GRACE LEE HWEE LING Breaking Paths and Resetting MBA, DBA (HELP) CEO, Astro Go Shop Paradigms in Challenging Environments HELP University Distinguished Alumni Award Across the Globe Fellow of Australian International Certified Professional Accountant (ICPA) Certified Information Systems Auditor (CISA, USA) Certified in the Governance of Enterprise IT (CGEIT, USA) Director of several Astro Group companies Board member of Malaysian Global Innovation & Creativity Centre (MaGIC)

MALIK TAUFIQ MOHAMMADALI CARMEN TEH ARASH DAVAR (Left) ZAHANOR AKBAR (Iran) HELP University MBA (Kazakhstan) HELP University MBA HELP University MBA; (Distinction) HELP University MBA Licensed Unit Trust candidate of HELP DBA Purchasing Executive with Marketer, Entrepreneur and Consultant, Eastspring CEO, Samiran Sdn Bhd Global Heal Group Educator Investments (7-Eleven franchise, HELP University BBus Founder of Concreted by Prudential BSN Takaful and ) (International Business) Arash Davar, a precious Prudential Agent Fellow of the Chartered (First Class Hons) fashion jewellery and home Management Institute, UK HELP Merit Scholarship décor product range made Award from concrete, which he HELP University President’s developed into a B2B and Award B2C business

CAIRIL IRWAN HELP University MBA SAUHARDA THAPA KHAW CHING AI ROH SEUNG WAN YIP CHEE MENG Head of Corporate Communication and Media Relations, (Nepal) HELP University MBA; (South Korea) HELP University MBA; RHB Banking Group HELP MBA ACCA HELP University MBA ACCA Previous positions: Academic Counsellor, Nepal Manager, Global Fixed Senior Project Manager, Senior Associate, KPMG Income -Private Banking, MCIS Zurich Insurance Head of Corporate Strategy & International Educational UK-based ISG (worldwide HELP University Foundation Consultancy AmInvestment Bank specialists in fit out, Branding in Arts (Distinction HELP University BBus HELP University Foundation technology, and Scholarship Award) Hong Leong Islamic Bank Head of Communications and (Hospitality Management) in Arts construction delivery HELP University BBus CSR Management (First Class Hons) HELP University BBus solutions, operating in 24 (Accounting) countries) Hong Leong Bank Head of Corporate Affairs and Head of HELP University President’s (Accounting) (First Class (First Class Hons) Brand, Publications and CSR, in Group Corporate Affairs Award Hons) HELP University President's and Public Relations Department HELP University President’s Award Award

9 The HELP MBA The HELP MBA 10 DR JIWON LEE PROF MARCO TIEMAN BS, MS, PhD (Kyung Hee) MSc (Ind Eng & Mgt Sc) (Twente), Associate Professor PhD (UiTM) Dr Lee Jiwon is a cross-cultural Professor AN EMINENT FACULTY researcher whose interest is in Prof Tieman’s research interest is in discovering general patterns about halal supply chain management and cultural traits by investigating consumer halal risk and reputation management. WITH PASSION behaviour through online and offline He teaches Supply Chain Management interaction. Jiwon’s specialisation includes international in the MBA and DBA programmes at HELP. He is the business, entrepreneurship and international marketing, such founder and CEO of LBB International, a supply chain as B2B commerce and brand management. Her research strategy consultancy and research firm. He has advised DATIN DR WENDY LIOW DR YAP KIM LEN articles have appeared in key journals like International Journal governments and multinationals on supply chain analysis, BSc (Business Admin) (Louisiana), BA (Acct) (Preston), MA (Int Bus & of Mobile Communications, International Journal Technology supply chain design and market research. He is a leading MBA (Hull), DBA ( UniSA) Int Fin Mgmt) (Reading), PhD (Acct) and Management, Journal of Hospitality and Tourism authority on the design and management of halal food Dean, ELM Graduate School (Otago), Dip Bus (Canterbury), Research, Service Business, Asia Pacific Business Review, supply chains and has won awards for his research in halal In a career spanning over 30 years FCPA , CA (MIA) (Malaysia) and Sustainability. Jiwon teaches and supervises graduate purchasing and halal supply chain management. He sits in multinational companies, Dr Liow Professor; Head of Accounting and students in statistics, research methodology and marketing on the senior editorial advisory board of Journal of Islamic has held senior positions as General Finance, ELM Graduate School management. She also helps to recruit students from Korea for Marketing. Dr Tieman enjoys walking, sailing and jazz. Manager of Business Operations Prof Yap has conducted research the international student mobility programme at HELP. in ABB Industrial and Building System; Vice President of on stock market crashes, credibility gap, ethics and Human Resources and Operations in the Ericsson Group governance, audit risks and assurance, non-financial DR THANG SIEW MING of Companies; Regional Recruitment Manager of Microsoft reporting and integrated reporting, risk management, DR BERNARD LEW SHIAN LOONG BA Hons (Eng) (Malaya), MA (ELS) (ASEAN); and HR Director of Danone, Kraft and Cadbury corporate governance, succession planning and Japanese BSc (Econ) (London), MFinEcon (UPM), (UKM), PhD (Nottingham) (Malaysia and Singapore). She was also a Board member of corporate culture, and governance structure in the Asia PhD (UPM) Professor Kraft Foods Malaysia and Cadbury Confectionery Malaysia. Pacific region. She is currently researching Digital Reporting Associate Professor Prof Thang’s areas of specialisation in China. Her research studies have been published in In 1997, in the wake of the Asian are Learner Autonomy, Computer- As Dean of the ELM Graduate School of HELP University, Scopus and other international journals. She is the co- Financial Crisis, Dr Lew embarked on enhanced Teaching and Learning, Dr Liow oversees its development as one of the most author What Influences Generation Y to Join Non-Profit an academic career after completing Learning Styles and Strategies, innovative and versatile graduate schools in the region. Organisations? (Lambert, 2016) which was favourably a BSc (Econ) from the University of Motivational Studies and Eye-tracking Research. She Dr Liow’s research interest is in Business Incubation, reviewed on amazon.com for its “intense and in-depth London. In 2000, he took a Master’s in Financial Economics is currently working on a Fundamental Research Grant Entrepreneurship, Leadership and Organisational Behaviour. understanding of what happens in a Malaysian context”. at UPM, investigating the correlation between size, book-to- Scheme (FRGS) project on Eye Movement Research She supervises Master’s and DBA students in the areas Prof Yap is a member of the Quality Assurance Panel of the market ratio and the portfolio returns of Malaysian industrial entitled "Investigating prereaders’ cognitive processes in of HR Development, Leadership, Entrepreneurship and Malaysian Qualifications Agency (MQA). She was also a stocks. His 2012 PhD thesis addressed the complex adaptive reading Malay or English picture books". She has taught Technology Adoption. She is actively engaged in consultancy, member of Professional Qualifications Advisory Committee features of urban resilience, using a computational model and supervised graduate students for over 20 years and SME development and coaching. Dr Liow sits on the HR (PQAC) of CPA Australia. Prof Yap is an active contributor to characterize spatio-economic resilience. His interest in currently conducts research-oriented courses for academic Development Committee of the Associated Chinese to the Malaysian Accounting Standards Board (MASB) on knowledge and economic order comes alive in the courses staff and students at the ELM Graduate School. Before Chamber of Commerce and Industry, and on the SME and technical accounting standards, exposure drafts and other he teaches at HELP related to knowledge management, HELP, Prof Thang was a Professor at the School of Language HR Development Committee of the Chinese Chamber of regulatory matters, and technical forums. innovation management, entrepreneurship and emerging Studies and Linguistics at Universiti Kebangsaan Malaysia. Commerce and Industry, and . issues in economics. Outside his academic pursuits, Dr Lew She is passionate about imparting and sharing knowledge. jams with his music group. She enjoys travelling, reading, musicals and the theatre. PROF CAROL HOOI LAI WAN DR CHUNG TIN FAH BA Hons (Econ) (Malaya), MEcon BEcon (Malaya), MA (Yale), PhD (UPM) (Wakayama), PhD (HRM) (St PROF MOHAN RAJ GURUBATHAM PROF GEOFFREY WILLIAMS Associate Professor Andrew’s), PhD (Org Behaviour) (IIUM) BSc (Psych) (Bolton), MBA (Maharishi), BA Hons (Cantab), MA (Liverpool), Dr Chung specialises in quantitative Professor MA (Comm Research) (Leicester), PhD (East Anglia), FCMI, FRSA, FMIM finance and economics. His industry Prof Hooi's specialisation is PhD (Iowa) Professor experience of over 30 years covered human capital management and Professor Prof Williams was formerly Deputy regulatory, corporate and consulting organisational behaviour. Her research Prof Mohan has many years of experience Vice Chancellor of Universiti Tun aspects in institutions like Bank interests include human resource system/practices, in global consulting firms in technology, Abdul Razak (UNIRAZAK). He has Negara Malaysia, Securities Commission, SOCSO and dynamic capabilities, leadership, justice, corporate change management, e-branding, held academic positions at London investment banks. His writings on finance and economics citizenship behaviour, future jobs and competencies, cross- culture and learning. He was a TC3 working member of the Business School, Pembroke College, University of Oxford have appeared in scholarly journals and as book chapters. He cultural management and business ethics. Her current International Federation of Information Processing within and the University of London. He is a Chartered Fellow has also provided commentary to the national press. He is an research focuses on green HRM, coping capabilities, agile UNESCO involved with evolving the best practice and research of the Chartered Management Institute and was elected independent member of the Market Participants Committee leadership and future jobs and competences; she leads a on ICT and education. He has published internationally on Fellow of the Royal Society of Arts in 2004 and Fellow of of the Malaysian Stock Exchange, and past member of the few international research projects. She is a senior research the knowledge economy, ICT, learning and transcendence. the Malaysian Institute of Management in 2010. Geoffrey RAM Rating Committee. He has undertaken consultancies fellow of the Japan Foundation Japanese Study Fellowship His model for examining the drivers of the global diffusion has been living and working in Malaysia for 17 years and has for the Malaysia Tax Foundation, Rating Agency Malaysia, (2006), The Taiwan Fellowship (2017 and 2019) and the and adoption of ICT that induce high level insights in global extensive experience of working around the Asia region, Securities Commission, World Bank and the government Global Labor Organization (from 2017). She is Associate strategic thinking was well received at the World Summit of the Middle East and . His recent work focuses on of Malaysia. Dr Chung was a Malaysian Institute of Certified Editor of the International Journal of Manpower (Tier A) and the Information and Communication Technology in Unesco higher education management and policy and he is also Public Accountants (MICPA) examiner. He is a reviewer for the sits on the editorial board of several international journals. at Geneva; it was published internationally. He is also an active in economics, public policy, sustainability and social Journal of Economic Studies and Journal of the International She is the author of Human Capital Management Practices adjunct faculty of Maharishi International University in the responsibility. He has worked with global companies and Academy for Case Studies, and a member of the editorial in Malaysia: Local and Foreign Perspectives (UTM, 2008) and USA. Dr Mohan is interested in cultures, sustainability and organisations and has published in leading academic board of Issues in Economics and Business. Governance and Citizenship in Asia: Organisational Justice ecosystems. He is a fan of Brazilian jazz. He is also a qualified journals and the international media. and Citizenship Behaviour in Malaysia (Springer, 2016). teacher of Transcendental Meditation.

11 The HELP MBA The HELP MBA 12 DR EDMUND JV OH BAppSc (USM), MSc (IHE Delft), AN EMINENT MPhil (Cantab), PhD (Cornell) FACULTY Associate Professor Dr Oh is an environmental sociologist WITH PASSION whose interests in environmental FAQs governance, environment and development discourse, and state- DR YAN HUEY JIUAN society relations in the Global South have led him to study How will studying for an MBA benefit me? MBA graduates will receive the CMI Diploma in Strategic communities that thrive on mangroves, mudflats and river BAcct Hons (UUM), MBA (Fin) It opens up potential career opportunities and provides Management and Leadership, a Level 7 certification which ecosystems in the Mekong Delta. At the ELM Graduate Distinction (Hull), DBA (HELP), you with the edge if you feel you are ready to take the qualifies them to apply for the Chartered Manager status. School, he teaches qualitative research methodology ACMA, CGMA, CA (M), CFP, FCMI next step in your career. Moreover, accreditation by the and an introductory module on research, and conducts Senior Lecturer/Manager Chartered Management Institute (CMI), UK helps you Not only is the MBA recognised internationally; it has also workshops on information literacy and academic writing. Dr Yan has over twenty years of financial to develop advanced and flexible management skills. been given a 5 Star Rating by QS (Quacquarelli Symonds), Edmund also co-teaches an undergraduate course on management experience in various Those who are running their own businesses can learn one of the three most widely known international governance, institutions and identity in Asia to visiting industries and start-up business new management tools and techniques to enhance their university rankings. Australian students under the Australian government’s operations, including corporate reporting and corporate strategic management and leadership skills. exercises of public listed companies. Having pursued her New Colombo Plan initiative. Edmund serves on the Does HELP accept credit transfers from other schools? ELM Graduate School Academic Board and Dissertation DBA research in Integrated Reporting, Dr Yan maintains a I am a recent graduate; can I do the HELP MBA? We do accept credit transfers of up to 6 modules Committee as well as the HELP University Research keen interest in the implementation challenges of integrated and subjects attained from government approved Management Centre. A keen amateur naturalist, Edmund Yes, you can. There is no prerequisite of work experience. reporting, corporate governance/corporate responsibility We have a full time MBA for recent graduates and those institutions. reporting and audit practices. Her current research is in enjoys stargazing and appreciating urban biodiversity. Occasionally he dabbles in typography and graphic design with limited working experience. They may also opt for implementation challenges of integrated reporting, and How does the payment process work? Can I pay in and has recently come to savour the delights of drinking tea. the weekend/evening classes with the working adults corporate responsibility reporting. She has been involved in and be immersed in the sharing of the issues faced in the instalments? a special project with the Malaysian Institute of Accountants He is an avid user and proponent of public transport. real business environment. We allow up to a maximum of 6 payments of equal on corporate reporting requirement coverage against the instalments after the initial administrative fees are paid. International Integrated Reporting Framework. She has What is the language of instruction? Alternative payment schemes will be approved on a case collaborated with Assoc Prof Dr Yap Kim Len in research on DR EDDIE PHUN English is the language of instruction and you need to by case basis. changes in corporate responsibility reporting in Malaysia. BA Hons (Malaya), MBA (UPM), DBA (UniSA) achieve IELTS 6.0 to be admitted if your first degree is Does HELP offer any bursaries? Associate Professor not in English. Yes, bursaries are available. For more information on DR PAOLO CASADIO Dr Eddie Phun has over 12 years’ How many credits are required to complete the MBA? financing, please speak to our Programme Manager. BA (Stat Sc & Econ) (Rome), MA Econ experience lecturing at the Masters Minimum 40 credits based on 11 prescribed modules and & Econometrics (Southampton), and Doctoral level. His areas of completion of the capstone project. What is the duration of this course? PhD (Rome, La Sapienza) specialisation include marketing, Associate Professor branding, retailing and international business. Dr Phun’s 15 Minimum duration 2 years; up to 4 years for completion. Who are the typical applicants for an MBA? Dr Casadio is an economist specialising years of industrial experience in positions like Marketing Typically our applicants are those with a few years’ Can I defer or take a break? How long for? in the interaction between business Manager, Vice President and General Manager enhances working experience who wish to prepare themselves for cycles and financial markets the learning dynamics of his classes at the ELM Graduate A student may apply for deferment due to health higher level management responsibilities. The average performance using forecasting models. His working School. He lists his reading interests as marketing analysis, reasons or extenuating circumstances. An application age of our students is between 23 and 35 years. You will experience includes the leading bank Credito Italiano, branding and consumer behaviour. He is also active in Lions for deferment must be accompanied by a valid medical study alongside students from different nationalities, where he developed the econometric model for the Italian Clubs International. report or other relevant documentation. backgrounds and industries. economy and later for the Eurozone, to analyse scenarios, forecast the main economic and financial aggregates and Are there any field trips or visits, local or international? Is the HELP MBA internationally recognized? propose investment strategies to customers. He was DEREK POON HIN-FEI International trips are not part of the MBA programme. responsible for asset allocation and financial research in an BE (Malaya), MBA (Henley) The HELP MBA is accredited by the Malaysian However, students are free to join any of the asset management company, forecasting the returns of Senior Lecturer Qualifications Agency (MQA) and is in full compliance international or regional travelling opportunities financial assets and building strategic and tactical portfolios. In a career spanning 25 years, Derek has with the Malaysian Qualifications Framework (MQF), organised by other departments of HELP University. Successively, in the Risk Management team, he oversaw the worked with multinational companies which is benchmarked against international best expansion of the group’s banks to Eastern Europe.In Malaysia, in a variety of industries in different practices. To allow students to experience business education Dr Casadio was head of the University of London programme countries in diverse roles as engineer, beyond textbooks, we do have local trips and industrial at a HELP ancillary college, where he taught different courses functional and line management We have students from more than 20 countries studying visits. Guest speakers, industry leaders and senior in Economics, Finance, Quantitative Analysis and Investment and CEO. His specific accomplishments include turning for our postgraduate degrees in Malaysia. We have practitioners also provide the students with real world Management. He was also responsible for the Wealth and around companies, taking new startups to profitability, graduated MBA students from Vietnam, , exposure and insights. Investment Centre at HELP, an accredited provider of growing companies in difficult environments, developing Myanmar, China, India, Pakistan, Bangladesh, Japan, professional courses of the Chartered institute of Securities and launching of products, building and upgrading plants, South Korea, Kazakhstan, Mauritius, Libya, Oman, Where can I get more advice on the HELP MBA and Investment (CISI), UK. His articles in international journals project management, design and implementation of IT Sudan, Iran, Zimbabwe, Tanzania, Kenya, Sudan. and we programme? cover economic growth, analysis of consumption with projects, training project managers, feasibility studies and also work with partner universities across Asia Pacific. 1. Speak to our friendly Programme Manager Ms Mages. wealth effects and financial markets forecasting. His current participation in steering committees for projects worth Email: [email protected] Tel: 603 2716 2000 research interest is in Start-ups, Digital Revolution and the in excess of US$200 million. Derek was responsible for The HELP MBA is also accredited by the Chartered 2. Schedule an interview with any of our faculty members Future of Work. He is also building a model to forecast the championing the Master of Project Management (MPM) Management Institute (CMI) UK, the institution or the Dean of the ELM Graduate School, cyclical evolution of the economies and financial markets of programme at HELP University; it is the first from Southeast dedicated to the professional advancement of managers. Dr Wendy Liow. the ASEAN countries. For diversion, Dr Paolo Casadio turns to Asia to be accredited by the US-based Project Management tennis, bridge, philosophy of science and theory of democracy. Institute’s Global Accreditation Center.

13 The HELP MBA The HELP MBA 14 HELP UNIVERSITY ELM GRADUATE SCHOOL Registration No. : 198201005211 (84963-D) No. 15, Jalan Sri Semantan 1 Off Jalan Semantan, Bukit Damansara 50490 Kuala Lumpur, Malaysia

elm.help.edu.my 603- 2716 2000 [email protected]

15 The HELP MBA