FINANCIAL CONTENT MARKETING

Report: 20 Leading Australian Retail Most Active on Social Media // Jan - March 2017

WWW.THEDUBS.COM TABLE OF CONTENTS

#Summary 1 #LinkedIn 24 LinkedIn reach 25 #Methodology 2 LinkedIn activity 26

#The Top 20 3 #YouTube 27 Rankings by social media reach and activity aggregate 4 YouTube reach 28 Key findings 4 YouTube activity 29

#Facebook 5 #Total social media posts 30 Facebook reach ranking 6 Rankings by total social media posts 31 Facebook activity ranking 7 Key findings 31 Content types 8 Content type activity 9 #The Dubs 32 Content type activity key findings 20 About The Dubs 33 Contact 33 #Twitter 21 Twitter reach 22 Twitter activity 23

20 Leading Australian Retail Banks WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media SUMMARY #SUMMARY

TOP 20 – BOQ , Down Customer Service was 17% and Corporate ANZ and of Melbourne were most Social Responsibility (CSR) was third at active on LinkedIn with 35 posts each while This edition (Jan-Mar 2017) of the Top 20 Australian 12.6%. NAB and ANZ were most active with big 4 player Westpac was surprisingly quiet Retail Banks social media tracker showed diverse Sponsorship Content, while Bendigo and St. with only 5 LinkedIn posts during the period. activity across the key social networks being George lead Customer Service posts and Facebook, Twitter, LinkedIn and YouTube. Bendigo leading with CSR content. YouTube Treated As The Poor Looking to the Top 20 by aggregated social media Cousin reach and activity ANZ, NAB & CBA maintain their BOQ Ramps Up Twitter hold on the first three positions while Westpac The YouTube Top 20 Reach chart continues dropped out of the top 5 to position 9. ANZ maintains its clear lead on Twitter to show the retail banks do not know what to with its 114k followers eclipsing the Top 20 do with the video platform if their subscriber median of 9.1k followers, however, it was numbers are anything to go by. CBA and ANZ BOQ lifted four spots to position 7 as it was the most BOQ that was the standout, jumping 7 spots lead YouTube reach with a modest 7.9k and active bank publishing 506 social posts compared on the Twitter Activity chart to top spot with 7.2k subscribers respectively. NAB rounds with the Top 20 total posts median of 125. HSBC 424 Tweets/Retweets during the period out the third spot with 4.1k and beyond this against the Top 20 median of 83.5 Tweets/ it’s truly rats and mice figures. also recorded a four spot jump to position 16 due to Retweets. an incredible jump on its Facebook followers on the However, Westpac dialled up its YouTube previous reporting period. activity to remain in the top spot with 35 videos uploaded during the period but to an ANZ Owns LinkedIn But Bank Of unknown subscriber base as the bank does Melbourne Gets Active not publish this data on its YouTube channel.

HSBC Owns Facebook – How? ANZ continues to dominate LinkedIn reach While retail bank YouTube subscriber with 280k followers with CBA (170k), numbers are poor, three of the retail banks HSBC’s Facebook position leapfrogged from The most active bank on Facebook was Macquarie (155k), NAB (130k) and Westpac had success with video views lead by ING bottom spot to first position dwarfing all again Bendigo Bank with 97 posts against (110k) rounding out the top 5 spots. The DIRECT being 2.15m during the quarter, other retail banks with 1.55m followers. We the Top 20 Facebook median posts of 45 reach of the top 5 far exceeds the Top 20 followed by NAB with 1.55m video views and can only imagine a global reorganisation of while the median Facebook Likes was 47.6k. median of 17.8k of LinkedIn followers and ANZ recording 1.36m views. HSBC Facebook followers occurred within The most popular Facebook content type this shows there’s plenty of room for growth the period. of the Top 20 was Sponsorship at 22.3%, on the LinkedIn platform.

20 Leading Australian Retail Banks 1 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media METHODOLOGY #METHODOLOGY

THE DUBS RESEARCH EXAMINED This report examines reach (number of THE SOCIAL MEDIA ACTIVITY OF followers and subscribers) and activity 20 LEADING AUSTRALIAN RETAIL measures (number of posts, Tweets and BANKS ACROSS THE THREE- videos) across the major social media MONTH PERIOD 1ST JANUARY 2017 platforms, Facebook, Twitter, LinkedIn and YouTube. TO 31ST MARCH 2017.

The 20 retail banks were ranked against each other for each criteria and a total ranking was based on an aggregate score of these criteria.

20 Leading Australian Retail Banks 2 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #THE TOP 20

Rankings by social media reach and activity aggregate 4 Key findings 4

20 Leading Australian Retail Banks 3 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media THE TOP 20

Australian retail banks rankings by Leading Australian Retail Bank Key Findings social media reach and activity aggregate • The Top 3 (ANZ, NAB, ) remain steady from last report quarter.

• jumped 2 spots from 6th to 4th breaking into the top 5.

3. Commonwealth Bank • Westpac dropped from 5th to 9th spot – with decreased activity across all 4 major social channels 2 compared to last quarter’s report. 5. 1 • St. George has moved into the Top 10, jumping 3 spots from 13th in the last report. 2 • BOQ dramatically increased its Twitter activity from 75 Tweets during the 3 month period of the last 4 report to 425 Tweets during the current report. 1 4 • HSBC was below the median scores for Twitter, LinkedIn and YouTube reach, but were top position for Facebook reach. 10. St.George Bank 3 1 • Citibank and HSBC are the only 2 retail banks in the report that don’t maintain an Australian profile 3 for their LinkedIn channels. 13. Macquarie Bank 1 • Suncorp, Citibank, BOQ and UBank posted no content over YouTube during the current report. 2 • Westpac, St. George and RaboDirect were the only banks in the current report that made no Retweets, 2 suggesting that these brands may not be using social monitoring tools to capitalise on brand 4 mentions. 17. Suncorp Bank 2 • 15 of the 20 retail banks were most active on Twitter over other channels. 2 1 • Suncorp, Bank of Melbourne, Macquarie and AMP have more LinkedIn followers than Facebook followers. 1 • Interestingly, Twitter is the most used social media platform by the Australian retail banks in this report – Total aggregate score based on report methodology 2,282 909 326 239 combined tweets combined posts combined videos combined posts

• Surprisingly, LinkedIn is the least used social channel by the Australian retail banks.

20 Leading Australian Retail Banks 4 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #FACEBOOK

Facebook reach ranking 6 Facebook activity ranking 7 Content types 8

Content type activity 9 Sponsorship 10 Customer Service 11 Corporate Social Responsibility 12 Conversational 13 Content Blog Links 14 Products & Services 15 Competitions 16 Corporate Affairs 17 General Interest 18 Educational 19

Content type key findings 20

20 Leading Australian Retail Banks 5 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK REACH #FACEBOOK

Australian retail banks rankings by Facebook reach

20 1 1 1 1 47,625 182,173 6. St.George Bank 1 1 Facebook Likes Median Facebook Likes Average

2

Facebook Reach Key Findings 2 1 • Facebook represents the social channel with the best reach for the retail banks in this 1 report. The average Facebook following being 182,173 followers (somewhat skewed by 16. Suncorp Bank the large HSBC following) and the median following being 47,625 (a truer indication of an industry average). 2 • Surprisingly, the HSBC Facebook channel has jumped to the number 1 1 position for Facebook reach with 1,547,419 followers. There appears to have been 13. Macquarie Bank some re-organisation and re-indexing of the HSBC Facebook channels to account for 2 such a large jump. • The ‘Big 4’ occupy 2nd through 5th place rankings on Facebook reach.

Total Facebook followers

20 Leading Australian Retail Banks 6 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK ACTIVITY #FACEBOOK

Australian retail banks rankings by Facebook activity

2 2 1 2 45.0 45.45 5 Facebook Posts Median Facebook Post Average

2

Facebook Activity Key Findings 13. St.George Bank 2 3 • Surprisingly, ANZ is the only ‘Big 4’ bank to be in the top 5 active retail banks on Facebook. 16. Suncorp Bank 6 • The average number of Facebook posts was 45.45 over the 3 month period of the report, or approximately one post every two days. 17. Macquarie Bank 1 • Bendigo Bank was the most active retail bank during this report period, posting an 1 average of 2 posts per day. 1 • ING DIRECT was the least active retail bank during this report period, posting an 2 average of once every 4 days.

Total number of posts

20 Leading Australian Retail Banks 7 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPES #FACEBOOK

Facebook posts were characterised into the following content types:

Products & Services Customer Service Posts promoting products and/or Information directly related to the retail services. banks activity such as warning of system General Educational Interest .1% outages or maintenance of online account .12% 3 Sponsorship systems. 5 Sponsorship .32% Posts promoting sponsorship activity. Corporate 22 Educational Affairs .48% Conversational Posts that offer information about 5 banking. Seasonal or light-hearted comments on Competitions life events. .85% Competitions 5 Awards Competitions with a prize offering. Posts highlighting awards recently Products & Services nominated for or won. Corporate Affairs .4% News related to internal activity at the 6 General Interest bank. Customer Posts that are of general interest to the Content Service audience, often shared curated links. CSR (Corporate Social Responsibility) blog link .0% Content related to CSR activities by the 10.97% 17 Content blog link bank. Posts that link to brand articles or videos - content marketing material. Conversational CSR Awards 11.16% 12.62% 0%

20 Leading Australian Retail Banks 8 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #FACEBOOK CONTENT TYPE ACTIVITY

20 Leading Australian Retail Banks 9 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Sponsorship

Number of posts

Overall, ‘Sponsorships’ account for 22.32% of the content the retail banks posted on Facebook during the 3 month period. It is the most posted type of content. Sporting sponsorships are very popular for the retail banks and they are the main sponsors for most of the big sporting events in Australia. These sponsorship posts are usually received very well by the Australian Facebook audiences.

20 Leading Australian Retail Banks 10 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Customer Service

Number of posts

‘Customer Service’ was the 2nd most posted content type during the reporting period. All of the top 10 ranked retail banks in the report posted customer service content except AMP. The retail banks have realised Facebook audiences expect to receive timely and responsive customer service over that channel.

20 Leading Australian Retail Banks 11 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Corporate Social Responsibility

Number of posts

‘CSR’ content was the 3rd most posted content type. ‘CSR’ content was posted by 7 of the top 10 active retail banks in the report.

Bendigo Bank was by far the most active poster of ‘CSR’ content, posting 33 of the 69 total ‘CSR’ posts published by the combined top 10 active banks in the report.

20 Leading Australian Retail Banks 12 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Conversational

Number of posts

‘Conversational’ content was posted by 9 of the top 10 active banks in the report.

Bank of Melbourne was the most active poster of ‘Conversational’ content, posting 21 of the combined 61 conversational posts of the top 10 active banks in the report.

20 Leading Australian Retail Banks 13 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Content Blog Links

Number of posts

Two of the ‘Big 4’posted no ‘Content blog links’ over their Facebook channels and the other 2 only minimally promoted their blogs. This needs to be rectified if these banks want to capitalise on the creation of content. This lack of promotion of their content blogs might be explained by the structure of internal departments, where social teams and content teams are siloed.

AMP on the other hand was very active in posting ‘Content blog links’, posting nearly 60% of all the ‘Content blog links’ posted by the top 10 active banks in this report.

20 Leading Australian Retail Banks 14 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Products & Services

Number of posts

‘Products & Services’ was the 6th most posted type of content during the period of the report and was posted by 8 of the top 10 active banks in the report.

ANZ was the most active poster of ‘Products & Services’, posting 11 of the combined 35 ‘Products & services’ posts of the top 10 active banks in the report.

20 Leading Australian Retail Banks 15 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Competitions

Number of posts

Competitions were posted by 7 of the top 10 active banks in the report and was the 7th ranking content type posted by the retail banks during the report period.

20 Leading Australian Retail Banks 16 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Corporate Affairs

Number of posts

‘Corporate Affairs’ content was published by 9 of the top 10 active banks in the report and accounted for just over 5% of the total content published by the retail banks in this report.

20 Leading Australian Retail Banks 17 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

General Interest (Curated)

Number of posts

Eight of the top 10 active banks in the report posted ‘General Interest’ content that was usually in the form of curated links to 3rd party media sites that had published something of relevance and interest to the bank’s Facebook audience.

20 Leading Australian Retail Banks 18 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE ACTIVITY #FACEBOOK

Educational

Number of posts

Surprisingly, ‘Educational’ content around issues directly related to banking was the 2nd least posted content type (only ‘Awards’ content was posted less). Only 5 of the top 10 active banks in the report posted ‘Educational’ content.

20 Leading Australian Retail Banks 19 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media FACEBOOK CONTENT TYPE KEY FINDINGS #FACEBOOK

1ST 2ND Not surprisingly, ‘Sponsorship’ was the leading content type and accounted for 22.3% of ‘Customer Service’ was the 2nd most posted content type, accounting for 17% of all all Facebook content posted by the retail banks in this report. 9 of the top 10 active banks Facebook content posted by the retail banks in this report. 9 of the top 10 active banks in this report posted ‘Sponsorship’ content. in this report posted ‘Customer Service’ content. Social media audiences expect to be able to receive notifications and alerts of information in a timely manner and so it is not unexpected to see ‘Customer Service’ being a prominent content type.

3RD COULD DO BETTER ‘CSR was the 3rd most posted content type, accounting for 12.6% of all Facebook content Surprisingly, ‘Content blog links’ were posted by only 6 of the 10 banks in this report, posted by the retail banks in this report. 7 of the top 10 active banks in this report posted and noticeably 2 of the ‘Big 4’ banks did not promote their content marketing blogs over ‘CSR’ content. Like ‘Sponsorship’ content, ‘CSR’ content helps build positive brand their Facebook channels. This may be related to how the bank’s ‘teams’ are structured awareness and so it is not unusual to see ‘CSR’ content being actively promoted across internally, but it shows that the banks have more work to do to become fully user-centric their social channels. in their content programs and distribution plans.

20 Leading Australian Retail Banks 20 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #TWITTER

Twitter reach ranking 22 Twitter activity ranking 23

20 Leading Australian Retail Banks 21 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media TWITTER REACH #TWITTER

Australian retail banks rankings by Twitter reach

9,109 21,721

6. St.George Bank Twitter Followers Median Twitter Followers Average

Twitter Reach Key Findings 1

1 • In terms of post volumes, Twitter was the most used social channel for the retail banks in this report. However, in terms of reach, the median Twitter following for the 14. Macquarie Bank 1 retail banks in this report was only 9,109. 2 • The ‘Big 4’ banks occupy the top 4 positions for Twitter reach (Twitter reach and YouTube activity were the only 2 channel metrics that the ‘Big 4’ occupied the top 4 places for). 1 • The dates that the retail banks joined Twitter: 1 • NAB - July 2007 • Citibank – Aug 2010 19. Suncorp Bank 5 • Commonwealth Bank - May 2008 • AMP Bank – Nov 2010 • Westpac - May 2008 • Bank of Melbourne - March 2011 • UBank - Oct 2008 • ANZ- May 2011 • RaboDirect – Nov 2008 • Suncorp Bank - Feb 2013 Total Twitter followers • Bankwest - November 2008 • CUA – April 2013 • Bendigo Bank – Dec 2008 • TM bank - Sept 2013 • ME Bank – April 2009 • Macquarie Bank – Jan 2014 • BOQ - May 2009 • HSBC – Sept 2014 • St.George - Jan 2010

20 Leading Australian Retail Banks 22 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media TWITTER ACTIVITY #TWITTER

Australian retail banks rankings by Twitter activity

7 1 1 2 83.5 114.1 3 1 Twitter Tweets/Retweets Twitter Tweets/Retweets 4 Median Average 1 9. Suncorp Bank 10 Twitter Activity Key Findings 1 2 • BOQ was the clear leader in Twitter activity, posting nearly 5 times per day on average. 4 • 3 of the retail banks in this report posted an average of more than twice per day ( BOQ, 1 Bank of Melbourne and Bankwest) • The median score of 83.5 equates to about 1 Tweet per day across the 20 banks in this 5 report. 16. Macquarie Bank 1 • Only 1 of the ‘Big 4’ was in the top 5 for Twitter activity (ANZ) 17. St.George Bank 1 • 2 of the ‘Big 4’ were in the bottom 3 places, placed 18th and 20th in terms of Twitter 3 activity (Commonwealth Bank and Westpac). 3 9

Total number of tweets/retweets

20 Leading Australian Retail Banks 23 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #LINKEDIN

LinkedIn reach ranking 25 LinkedIn activity ranking 26

20 Leading Australian Retail Banks 24 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media LINKEDIN REACH #LINKEDIN

Australian retail banks rankings by LinkedIn reach

3. Macquarie Bank 17,864 53,777

6. Suncorp Bank LinkedIn Followers Median LinkedIn Followers Average

9. St.George Bank LinkedIn Reach Key Findings

6 • 5 of the retail banks in this report have over 100,000 LinkedIn followers (ANZ, 1 Commonwealth Bank, Macquarie, NAB and Westpac). • The average LinkedIn following for the retail banks in this report is 53,777 (although 1 the median was 17,864) • 2 of the retail banks did not have Australian profiles for LinkedIn (Citibank and HSBC). 1 • There is opportunity for most of these retail banks to grow their LinkedIn followings 1 and take advantage of the content possibilities and audience-targeting capabilities that 1 the LinkedIn platform offers.

Total number of followers

20 Leading Australian Retail Banks 25 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media LINKEDIN ACTIVITY #LINKEDIN

Australian retail banks rankings by LinkedIn activity

3 1 1 1 9.5 11.95 5. Macquarie Bank 3 3 LinkedIn Posts Median LinkedIn Posts Average 7 4 2 LinkedIn Activity Key Findings 2 12. Suncorp Bank 6 • Surprisingly, LinkedIn is the least actively used social channel for the retail banks in 2 this report even though they do have sizable LinkedIn followings in many cases. 9 • ANZ and Bank of Melbourne were the 2 most active LinkedIn posters among the retail banks in this report. Both posted 35 posts over the 3 month period of the report or 4 about 2 posts per week. • More than half of the 20 banks in the report posted less than once per week during the 1 3 month period of this report. 18. St.George Bank 1

Total number of posts

20 Leading Australian Retail Banks 26 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #YOUTUBE

YouTube reach ranking 28 YouTube activity ranking 29

20 Leading Australian Retail Banks 27 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media YOUTUBE REACH #YOUTUBE

Australian retail banks rankings by YouTube reach

484.5 1,628.45

YouTube Subscribers YouTube Subscribers 7. St.George Bank Median Average

2 YouTube Reach Key Findings 1 1 • As a sector, the Australian retail banks in this report aren’t well subscribed on 3 YouTube. Only 6 of the 20 banks in this report have more than 1,000 subscribers and 1 the median number of YouTube subscribers was only 484.5. 1 • Commonwealth Bank and ANZ have more than 7,000 subscribers, which is equal to the combined subscribership of all the other retail banks from positions 4 through to 16. Suncorp Bank 2 20. 2 • The small subscriber base for the retail banks in the report shows this channel is 18. Macquarie Bank 9 not heavily promoted and amplification budgets for YouTube are probably small (with the exception of the TVC ads which are subsequently posted to the bank’s YouTube channels).

Total YouTube subscribers

20 Leading Australian Retail Banks 28 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media YOUTUBE ACTIVITY #YOUTUBE

Australian retail banks rankings by YouTube activity

35 19 16 5 15 6.5 16.3 2 13 6. Macquarie Bank 10 3 9 YouTube Subscribers YouTube Subscribers 9 6 Median Average 1 6 5 4 3 4 YouTube Activity Key Findings 2 4 13. St.George Bank 3 4 • Westpac placed first in terms of YouTube activity, posting 35 videos (averaging nearly 3 2 2 videos per week). This was nearly twice as much as next-placed Commonwealth Bank 1 who posted 19 videos during the 3 month period of the report. 5 0 • 5 of the retail banks in the report did not post any videos during the report period 2 0 (RaboDirect, BOQ, Citibank, Suncorp and UBank). 2 0 • 3 of the retail banks had more than a combined 1,000,000 videos views during the 19. Suncorp Bank 1 0 report period. 7 0 • ING DIRECT – 2,148,426 • NAB – 1,552,174 • ANZ – 1,361,194 Total number of videos posted

20 Leading Australian Retail Banks 29 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #TOTAL SOCIAL MEDIA POSTS

Total social media posts rankings 31 Total social media posts key findings 31

20 Leading Australian Retail Banks 30 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media TOTAL SOCIAL MEDIA POSTS #TOTALSOCIALMEDIAPOSTS

Australian retail banks rankings by Total social media posts

8

1 1 4 125.0 178.3 3 Total Posts Median Total Posts Average 2 3 10. Suncorp Bank 7 3 7 Total Social Media Posts Key Findings 3 1 • The average number of posts for the retail banks in this report across Facebook, Twitter, LinkedIn and YouTube was 178.3, which equals approximately 2 social media 5 posts per day over the 3 month period. 16. Macquarie Bank 1 • BOQ was the most active of the retail banks with a total of 506 total posts during the 3 6 month period, or nearly 6 social posts per day. 10 • The top 5 Australian retail banks by total social media posts during 3 month period of 19. St.George Bank 1 the report 1. BOQ 2. Bank of Melbourne 3. ANZ Total posts across all social media channels 4. Bankwest 5. Bendigo Bank

20 Leading Australian Retail Banks 31 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media #THE DUBS

About The Dubs 33 Contact 33

20 Leading Australian Retail Banks 32 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media ABOUT THE DUBS #THEDUBS // RESEARCH IS WHAT WE DO

The Dubs specialise in content marketing and research for finance brands.

Research is at the core of everything we do at The Dubs - from strategy, through to content creation, distribution, social sharing and our own digital processes. PROFILE CONTACT About Andrew Frith As well as keeping us at the forefront of our // Social Media and Research Director PRIMARY CONTACT own industry, we conduct research on the industries in which our clients operate - asset Andrew Frith is The Dubs Research and Jo Hurl management, general insurance, health Social Media Director. Andrew’s career // Commercial Director in digital media spans 5 continents and insurance, super funds, , life [email protected] insurance, and more. more than 20 years. +61 (0) 2 8247 8700 / +61 (0) 478 075 006 If you are interested in a custom He has been involved in demographic report that benchmarks your and UX research used in major global organisation against your projects and campaigns for finance and media brands in Australia, UK and USA competitors, contact us to learn including Citibank, ING DIRECT, ANZ, more. AMP Capital, UBS, BBC and Sony.

20 Leading Australian Retail Banks 33 WWW.THEDUBS.COM FINANCIAL CONTENT MARKETING Most Active on Social Media