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HOT TOPICS CLOUD CONFEX OVERVIEW ❙ and its components have been celebrated and at the same ACCEPTING the cloud time hotly debated. Cloud is still in its development stage with a surge of new as a reliable platform Steve Dietch Chuck Hollis Ronald Raffensperger Ramesh Krishna Bhandari Vincent Lavergne for business in the VP, Cloud Solutions VP Global Marketing & Director of Core Business Development Specialist Technical Director vendors and concepts. & Infrastructure Chief Technology Officer Network Marketing Etisalat Southern EMEA Middle East Hewlett-Packard EMC Corporation Huawei F5 In terms of regional growth, system infrastructure services (IaaS) are approximately $ 7.5m and Application Services (SaaS) are roughly ❙ $ 200m in the Middle East and Africa region and overall are growing at a pace DRIVE towards of over 40% for IaaS and over 16% for the SaaS segment. Governance, Regulation and Compliance of In the follow-up to the successful GITEX Cloud Confex, of 2010, GITEX Cloud Core Cloud Confex 2011 will continue to examine the most current and important trends and issues facing the increasingly pervasive Cloud and Virtualisation Dr. Khaled A Elamrawi Peder Ulander Mark Chaban Gene Phifer Ahmad Almulla ❙ Regional Director - Enterprise VP Cloud Platforms Groups Director, Private Cloud Managing VP VP, IT landscape. BUILDING an Solutions & Services, ME Region Citrix & DataCenter, ME & Africa Gartner Research Dubai Aluminium Instant-On Business Intel ME & Africa Company Limited During this two day conference, you will hear from world class speakers that with Cloud Computing will present the latest in SaaS, PaaS, IaaS and DaaS services while discussing the ever-present issues of Business Continuity and Disaster Recovery, Enterprise Applications, Mainframe Platforms, Information Intelligence, ❙ KEY RISK issues Security and Compliance, Storage and IT Management, Technology when contracting for Directions and Innovation, Multi-Tiered Storage and Automation, Cloud Services Virtualization and many other areas of critical focus concerning the Cloud. Alfonso Di Ianni Arthur Baumann Bojana Bellamy Bowman Hall Bulent Teksoz Senior VP, Eastern VP International Sales Director of Data Privacy Worldwide Cloud Computing Chief Security Strategist Europe CIS, MEA Region Avira GmbH Accenture Client Engagements Director Middle East & North Africa Oracle IBM Symantec BENEFITS OF ATTENDING ❙ HIGH LEVEL ATTENDANCE: A foremost gathering of business and government leaders to address Cloud issues and trends in the heart of GITEX ❙ INDUSTRY VISIONARIES: Top-notch industry leaders come together to discuss and debate on the hottest topics ❙ KNOWLEDGE TRANSFER: Gain valuable insight and knowledge in deliverables and takeaways with a focus on cloud security, Cyril Voisin Chris Bridgland David Teklit Deepak Narain Den Sullivan platform distinctions, regulatory elements of cloud and newest platform offerings Chief Cloud & Security Senior Director EMEA RSA VP, IT Senior Technology Consultant Head of Architectures & ❙ UNPARALLELED NETWORKING OPPORTUNITIES: Network with key decision makers and senior executives in the technology Advisor, Gulf Archer business unit Jumeirah Group VMware Enterprise, Emerging Markets industry Microsoft Gulf RSA Cisco ❙ DO BUSINESS: Explore new business opportunities and key partnerships with key decision-makers ❙ MARKET INTELLIGENCE: Key Cloud Computing insights that your organisation must be familiar with for the future ❙ ROI: Examine the capability of cloud computing to reduce cost and complexity

Illyas Kooliyankal Jan Wildeboer Jeremy Foster Jim Jackson Nicolas de Kouchkovsky WHO SHOULD SECTORS Chief Information Security Officer EMEA Open Source Head of Government VP Enterprise CMO ❙ Abu Dhabi Securities Exchange Evangelist & Industry Relations Hewlett-Packard Alcatel Lucent ATTEND Public Sector/Government (ADX) Red Hat Ericsson Middle East ❙ Chief Information Officers ❙ Conglomerates ❙ Chief Technology Officers ❙ Oil and Gas ❙ VPs of Technology ❙ Banking and Finance ❙ Chief Security Officers ❙ Healthcare ❙ IT Directors and Managers ❙ Education ❙ Network Managers ❙ Hospitality ❙ Infrastructure Managers ❙ Manufacturing ❙ ❙ Datacenter Facilities Transport and Logistics Paul Allen Sajid Lokhandwala Santosh Shetty Stuart Simms Managers & Engineers ❙ Telecommunications Partner VP IT Infrastructure Operations & IT Services VP International Corporate ❙ IT Audit Directors/Managers ❙ Retail/FMCG DLA Piper & Operations Manager, Enterprise IT Development & Cloud Services Emirates NBD Al Futtaim Group Rackspace Hosting

For more information or to register contact Register online @ gitex.com/cloud Sheila Baranda at +971 4 308 6473 or [email protected] GITEX CLOUD CONFEX 2011 DIAMOND SPONSOR 20+ INTERNATIONAL SPEAKERS DIAMOND SPONSOR

HOT TOPICS CLOUD CONFEX OVERVIEW ❙ Cloud Computing and its components have been celebrated and at the same ACCEPTING the cloud time hotly debated. Cloud is still in its development stage with a surge of new as a reliable platform Steve Dietch Chuck Hollis Ronald Raffensperger Ramesh Krishna Bhandari Vincent Lavergne for business in the VP, Cloud Solutions VP Global Marketing & Director of Core Business Development Specialist Technical Director vendors and concepts. & Infrastructure Chief Technology Officer Network Marketing Etisalat Southern EMEA Middle East Hewlett-Packard EMC Corporation Huawei F5 In terms of regional growth, system infrastructure services (IaaS) are approximately $ 7.5m and Application Services (SaaS) are roughly ❙ $ 200m in the Middle East and Africa region and overall are growing at a pace DRIVE towards of over 40% for IaaS and over 16% for the SaaS segment. Governance, Regulation and Compliance of In the follow-up to the successful GITEX Cloud Confex, of 2010, GITEX Cloud Core Cloud Confex 2011 will continue to examine the most current and important trends and issues facing the increasingly pervasive Cloud and Virtualisation Dr. Khaled A Elamrawi Peder Ulander Mark Chaban Gene Phifer Ahmad Almulla ❙ Regional Director - Enterprise VP Cloud Platforms Groups Director, Private Cloud Managing VP VP, IT landscape. BUILDING an Solutions & Services, ME Region Citrix & DataCenter, ME & Africa Gartner Research Dubai Aluminium Instant-On Business Intel Microsoft ME & Africa Company Limited During this two day conference, you will hear from world class speakers that with Cloud Computing will present the latest in SaaS, PaaS, IaaS and DaaS services while discussing the ever-present issues of Business Continuity and Disaster Recovery, Enterprise Applications, Mainframe Platforms, Information Intelligence, ❙ KEY RISK issues Security and Compliance, Storage and IT Management, Technology when contracting for Directions and Innovation, Multi-Tiered Storage and Automation, Cloud Services Virtualization and many other areas of critical focus concerning the Cloud. Alfonso Di Ianni Arthur Baumann Bojana Bellamy Bowman Hall Bulent Teksoz Senior VP, Eastern VP International Sales Director of Data Privacy Worldwide Cloud Computing Chief Security Strategist Europe CIS, MEA Region Avira GmbH Accenture Client Engagements Director Middle East & North Africa Oracle IBM Symantec BENEFITS OF ATTENDING ❙ HIGH LEVEL ATTENDANCE: A foremost gathering of business and government leaders to address Cloud issues and trends in the heart of GITEX ❙ INDUSTRY VISIONARIES: Top-notch industry leaders come together to discuss and debate on the hottest topics ❙ KNOWLEDGE TRANSFER: Gain valuable insight and knowledge in deliverables and takeaways with a focus on cloud security, Cyril Voisin Chris Bridgland David Teklit Deepak Narain Den Sullivan platform distinctions, regulatory elements of cloud and newest platform offerings Chief Cloud & Security Senior Director EMEA RSA VP, IT Senior Technology Consultant Head of Architectures & ❙ UNPARALLELED NETWORKING OPPORTUNITIES: Network with key decision makers and senior executives in the technology Advisor, Gulf Archer business unit Jumeirah Group VMware Enterprise, Emerging Markets industry Microsoft Gulf RSA Cisco ❙ DO BUSINESS: Explore new business opportunities and key partnerships with key decision-makers ❙ MARKET INTELLIGENCE: Key Cloud Computing insights that your organisation must be familiar with for the future ❙ ROI: Examine the capability of cloud computing to reduce cost and complexity

Illyas Kooliyankal Jan Wildeboer Jeremy Foster Jim Jackson Nicolas de Kouchkovsky WHO SHOULD SECTORS Chief Information Security Officer EMEA Open Source Head of Government VP Enterprise CMO ❙ Abu Dhabi Securities Exchange Evangelist & Industry Relations Hewlett-Packard Alcatel Lucent ATTEND Public Sector/Government (ADX) Red Hat Ericsson Middle East ❙ Chief Information Officers ❙ Conglomerates ❙ Chief Technology Officers ❙ Oil and Gas ❙ VPs of Technology ❙ Banking and Finance ❙ Chief Security Officers ❙ Healthcare ❙ IT Directors and Managers ❙ Education ❙ Network Managers ❙ Hospitality ❙ Infrastructure Managers ❙ Manufacturing ❙ ❙ Datacenter Facilities Transport and Logistics Paul Allen Sajid Lokhandwala Santosh Shetty Stuart Simms Managers & Engineers ❙ Telecommunications Partner VP IT Infrastructure Operations & IT Services VP International Corporate ❙ IT Audit Directors/Managers ❙ Retail/FMCG DLA Piper & Operations Manager, Enterprise IT Development & Cloud Services Emirates NBD Al Futtaim Group Rackspace Hosting

For more information or to register contact Register online @ gitex.com/cloud Sheila Baranda at +971 4 308 6473 or [email protected] AGENDA - DAY 1, 10 OCTOBER 2011 DIAMOND SPONSOR AGENDA - DAY 2, 11 OCTOBER 2011 DIAMOND SPONSOR

08:00 - 09:00 11:50 – 12:20 08:00 - 09:00 11:50 – 12:20 Registration & Coffee Riding the Waves of Cloud Registration & Coffee Cutting into the Cloud We will discuss how the cloud user should evaluate their cloud service The future of Cloud Computing will witness many developers offering cloud provider by understanding critical elements such as services to specification for clients interested in simplified and cost-friendly 09:00 - 09:05 ❙ SLAs platforms that will, in many cases, operate under a payment per consumption ❙ Data Protection 09:00 - 09:05 model. Key points, of which, are: Opening Remarks by Conference Chairperson Ramesh Krishna Bhandari, Business Development Specialist ❙ Why Cloud Computing and what’s holding it back Jeremy Foster, Head of Government and Industry Relations, Ericsson for Cloud Services, Etisalat Opening Remarks by Conference Chairperson ❙ Intel 2015 Cloud Vision Jeremy Foster, Head of Government and Industry Relations, Ericsson ❙ Intel experience in the cloud Dr. Khaled A. Elamrawi, Regional Director, Enterprise Solutions 09:05 - 09:35 and Services, Middle East region, Intel 12:20 - 12:50 Keynote Presentation 09:05 – 09:35 “Building an Instant-On Business with Cloud Computing” What’s the right Cloud for you? The world is instant. Tomorrow’s industry and government leaders will be those Cloud is the most talked-about change in IT for a generation, but sometimes it’s Keynote Presentation 12:20 – 12:50 organisations that capitalise on technology to take time out of the equation. This been hard to determine the truth from the hype. Today, cloud computing has made HP CloudSystem Matrix – Get the benefits of Private Cloud Key Risk Issues when Contracting for Cloud Services session highlights: the difficult transition from a buzzword to credible technology, and mainstream Abstract: HP CloudSystem Matrix is an ideal platform for private cloud and More organisations are adding cloud solutions to their sourcing strategies, but ❙ Explore better ways to run the business & government organisations are now studying how best to exploit the cloud for their business. This Infrastructure (IaaS) that enables you to provision infrastructure many cloud services contracts still have fundamental structural problems. CIOs, ❙ Design new processes and methods to meet changing customer and constituent session explores the following: and applications in minutes rather than months, resulting in greater agility, IT sourcing and other IT leaders should understand and address the risks demands ❙ Explore real cloud and hybrid implementations for real organisations speed, and TCO savings. Built on proven HP Converged Infrastructure with HP inherent in contracting for cloud services such as: ❙ Build flexible systems that meet ever-broadening requirements ❙ Learn about the typical profile of a Cloud user Cloud Service Automation software, CloudSystem Matrix offers a self-service ❙ Data-handling Policies and Procedures ❙ Interact with customers, constituents, employees and partners ❙ Find out how organisations are using the cloud infrastructure portal for auto-provisioning and built-in lifecycle management to ❙ Changeable Terms and in Who’s Favour? more quickly, and with greater personalisation ❙ Issues and challenges you may confront when embracing the cloud optimize infrastructure, monitor applications and ensure uptime for your cloud ❙ Service Commitments ❙ Transact efficiently, effectively, and securely Stuart Simms, VP International Corporate Development & Cloud Services, and traditional IT. The presentation will also include best practices and Gene Phifer, Managing Vice President, Gartner Research ❙ Govern the organisation and partners to meet legal and ethical goals Rackspace Hosting examples of real-world cloud deployments. Steve Dietch, VP of Cloud Solutions and Infrastructure, Hewlett-Packard Jim Jackson, VP of Enterprise, Hewlett-Packard 10:35 – 10:50 09:35 – 10:05 12:50 – 13:50 Networking Lunch Going Directly To Cloud Networking Lunch 09:35 – 10:05 Larger and more traditional IT organisations are struggling to transition to an The Cloud - "Yesterday, Today and Tomorrow" 13:20 – 14:20 IT-as-a-service model. At the same time, smaller and more nimble IT groups have Understanding the technology and architectures behind cloud services that the potential to get there far more quickly - and see the benefits far sooner. defined the space, amazon, Facebook, Rackspace, Zynga, and Skype. POWER PANEL - Cloud Enabled Outsourcing - New Ideas For Please join Chuck Hollis, EMC's Global Marketing CTO, as he shares the key 13:50 – 14:50 ❙ The difference between server virtualization and cloud and how organizations Governance and Management transitions going on in IT organisations, and the lessons learned that can help POWER PANEL - Cloud Busting: Security and Privacy in The Cloud need to think about this as they build for the future Cloud-enabled outsourcing is a new service delivery style with the promise of a accelerate your transition to an IT-as-a-service model. Organisations need a strategy to leverage cloud computing in a secure manner. One ❙ Impact of these architectures on applications: scale up vs scale out "silver lining," but you still have to deal with the "cloud." We will discuss important ❙ Making the case for an ITaaS model to executive management of the biggest challenges the CIOs face today is how to align cloud computing ❙ Case studies examined issues such as: ❙ ❙ The new organisational model for ITaaS delivery governance within the organisation. This impacts architectural considerations, ❙ State of the market: yesterday, today and where is it going (home grown Control over your cloud – Who is in charge of your data? ❙ ❙ Tips and techniques for accelerating the transition service provider assessment criteria and the organisation's IT security architectures, the fight for the platform, and impact of PaaS) Leveraging SaaS to manage your private cloud ❙ Chuck Hollis, Global Marketing CTO, EMC infrastructure. Key points to consider: Peder Ulander, VP of Product Marketing, Cloud Automation – Is it right for your group? ❙ Client data security is paramount: What should be implemented to prevent Cloud Orchestration, Citrix Moderated by Jeremy Foster, Head of Government and Industry Relations, breaches in your organisational data? Ericsson 10:05 – 10:35 ❙ What happens when Cloud providers merge or acquire: How will this affect the Panelists include: handling of your existing data? Nicolas de Kouchkovsky, CMO, Alcatel Lucent Creating the Everywhere organisation 10:05 – 10:35 Moderated by Arthur Baumann, VP International Sales, Avira GmbH Chris Bridgland, Senior Director of the EMEA RSA Archer Business Unit, RSA Employees are increasingly "mobilizing" themselves, while IT organisations are Utilising the Cloud PaaS as a Service Initiative Rob Jenkins, Director, Cloud, EMEA, VMware confronting the challenge of integrating Cloud Computing into their strategies. Panelists include: Cloud (IaaS) is one of the most basic and fundamental form David Teklit, VP of IT, Jumeirah Group This topic emphasises on: Jan Wildeboer, EMEA Open Source Evangelist, Red Hat of cloud computing service, typically includes databases, middleware and ❙ How IT can leverage Cloud Computing and advances in mobile communications Sajid Lokhandwala, SVP of IT, Emirates NBD development tools, all delivered as a service via the . We will gain to create an "Everywhere organisation". Cyril Voisin, Chief Cloud and Security Advisor, Microsoft understanding of today’s IaaS platform while considering: ❙ How organisations merge the best of IT and Communications Technologies 14:20 – 14:50 Illyas Kookiyankal, Chief Security Officer, Abu Dhabi Exchange (ADX) ❙ The building and deploying of SaaS applications to become leaner, faster and more agile, improving not only employee ❙ Private Shared Services or Public Model Cloud < Dynamism productivity but also the operation of the entire organisation. ❙ Software-as-a-Service as integral element of PaaS Traditional IT infrastructures and processes are not agile. Ronald Raffensperger, Director of Core Network, Huawei Alfonso Di Ianni, Senior VP, ECEMEA, Oracle The adoption of cloud services – public or private – is just one initiative that can 14:50 – 15:10 help add-in this agility. But agility initiatives – cloud, access and security, data centre consolidation – 10:35 - 10:50 Infrastructure-as-a-Service Revolutionising The Cloud Concept often founder on systemic Cloud Infrastructure as a Service (IaaS) providers differentiate themselves based on 10:35 – 10:50 problems. This session introduces the dynamic services model, an ideal IT state Networking Break the quality of their service and support. Buyers must pay close attention to these that allows rapid response aspects, as they are among the most significant contributors to the cost and agility Networking Break to change, with applications, users and data provisioned in minutes, of the solution. We will highlight: not hours or weeks. 10:50 – 11:20 ❙ Location of back up data Vincent Lavergne, Technical Director, Southern EMEA, f5 The Drive Towards Governance ❙ Large data migration ❙ 10:50 – 11:50 Regulation and Compliance of Core Cloud With many Cloud Service providers Restrictions on Network Access ❙ storing client data outside of client regions, jurisdictional distinctions on data have The options for utilizing IaaS platform and how it complies with your company’s POWER PANEL - Regulatory Compliance and Jurisdiction for The Cloud 14:50 – 15:20 regulations not been claimed. We discuss: One of the more critical elements of Cloud utilisation is the regional jurisdiction of ❙ Costs associated with IaaS provider’s services Elasticity and Scalability as Core Fundamentals of the Cloud Concept ❙ Security and treatment of corporate information and private information from a data from one country to the next. We look at: Bowman Hall ,Worldwide Cloud Computing Client Engagements Director , IBM We look at why key conditions that must be met for the cloud environment to regional perspective ❙ Multiple Jurisdictional Scenarios work with user confidence and efficiency such as: ❙ Who has jurisdiction in the cloud and what happens when laws that inhibit local ❙ Altering Agreements based on Regional Regulations ❙ Having their cloud platform grow and evolve, or be scalable along with their companies from launching services don't seem to be enforceable to web based ❙ Intellectual Property Laws company’s needs companies? 15:10 – 15:40 Moderated by Jeremy Foster, Head of Government and Industry Relations, ❙ Having the ability to adjust to fluctuations in real time conditions Den Sullivan, Enterprise Architecture Director for Emerging Markets and Ericsson or always be, readily, elastic. former CIO, Cisco Emerging Markets Security & Governance In The Cloud – A Security Follow-Up Speaker to be determined, Hewlett-Packard Panelists include: How are we, securely, connecting the end-user with the service ❙ The cost of insecurity Ahmad AlMulla, VP of IT, Dubal 11:20 – 11:50 ❙ The cloud-audit standard Santosh Shetty, VP of IT, Al Futtaim Group 15:20 – 15:30 ❙ The options between cloud and on-premise Paul Allan, Partner, DLAPiper Legal Service Providers Making Room for The Hybrid Cloud Accenture Designated Panelist TBD End of Conference Closing Remarks Cloud computing continues to be a rapidly growing, volatile, and largely immature ❙ Physical security of the hardware market that is full of providers with varying degrees of service types and quality. Bulent Teksoz, Chief Security Strategist for Emerging Markets, Symantec ❙ Security, liability, licensing and provider lock-in ❙ "Enterprise-grade clouds" ❙ Cloud Security Standards ❙ Increased transparency 15:40 – 16:00 ❙ Negotiable service-level agreements BOOK YOUR SEAT NOW! Closing Remarks and End of Day One ❙ Hybrid IT architectures ❙ Hosting critical applications and data internally For more information or to register contact Mark Chaban, Director, Private Cloud & DataCenter, Microsoft ME & Africa Sheila Baranda at +971 4 308 6473 or [email protected] change subject to are and speakers Disclaimer: The programme AGENDA - DAY 1, 10 OCTOBER 2011 DIAMOND SPONSOR AGENDA - DAY 2, 11 OCTOBER 2011 DIAMOND SPONSOR

08:00 - 09:00 11:50 – 12:20 08:00 - 09:00 11:50 – 12:20 Registration & Coffee Riding the Waves of Cloud Registration & Coffee Cutting into the Cloud We will discuss how the cloud user should evaluate their cloud service The future of Cloud Computing will witness many developers offering cloud provider by understanding critical elements such as services to specification for clients interested in simplified and cost-friendly 09:00 - 09:05 ❙ SLAs platforms that will, in many cases, operate under a payment per consumption ❙ Data Protection 09:00 - 09:05 model. Key points, of which, are: Opening Remarks by Conference Chairperson Ramesh Krishna Bhandari, Business Development Specialist ❙ Why Cloud Computing and what’s holding it back Jeremy Foster, Head of Government and Industry Relations, Ericsson for Cloud Services, Etisalat Opening Remarks by Conference Chairperson ❙ Intel 2015 Cloud Vision Jeremy Foster, Head of Government and Industry Relations, Ericsson ❙ Intel experience in the cloud Dr. Khaled A. Elamrawi, Regional Director, Enterprise Solutions 09:05 - 09:35 and Services, Middle East region, Intel 12:20 - 12:50 Keynote Presentation 09:05 – 09:35 “Building an Instant-On Business with Cloud Computing” What’s the right Cloud for you? The world is instant. Tomorrow’s industry and government leaders will be those Cloud is the most talked-about change in IT for a generation, but sometimes it’s Keynote Presentation 12:20 – 12:50 organisations that capitalise on technology to take time out of the equation. This been hard to determine the truth from the hype. Today, cloud computing has made HP CloudSystem Matrix – Get the benefits of Private Cloud Key Risk Issues when Contracting for Cloud Services session highlights: the difficult transition from a buzzword to credible technology, and mainstream Abstract: HP CloudSystem Matrix is an ideal platform for private cloud and More organisations are adding cloud solutions to their sourcing strategies, but ❙ Explore better ways to run the business & government organisations are now studying how best to exploit the cloud for their business. This Infrastructure as a Service (IaaS) that enables you to provision infrastructure many cloud services contracts still have fundamental structural problems. CIOs, ❙ Design new processes and methods to meet changing customer and constituent session explores the following: and applications in minutes rather than months, resulting in greater agility, IT sourcing and other IT leaders should understand and address the risks demands ❙ Explore real cloud and hybrid implementations for real organisations speed, and TCO savings. Built on proven HP Converged Infrastructure with HP inherent in contracting for cloud services such as: ❙ Build flexible systems that meet ever-broadening requirements ❙ Learn about the typical profile of a Cloud user Cloud Service Automation software, CloudSystem Matrix offers a self-service ❙ Data-handling Policies and Procedures ❙ Interact with customers, constituents, employees and partners ❙ Find out how organisations are using the cloud infrastructure portal for auto-provisioning and built-in lifecycle management to ❙ Changeable Terms and in Who’s Favour? more quickly, and with greater personalisation ❙ Issues and challenges you may confront when embracing the cloud optimize infrastructure, monitor applications and ensure uptime for your cloud ❙ Service Commitments ❙ Transact efficiently, effectively, and securely Stuart Simms, VP International Corporate Development & Cloud Services, and traditional IT. The presentation will also include best practices and Gene Phifer, Managing Vice President, Gartner Research ❙ Govern the organisation and partners to meet legal and ethical goals Rackspace Hosting examples of real-world cloud deployments. Steve Dietch, VP of Cloud Solutions and Infrastructure, Hewlett-Packard Jim Jackson, VP of Enterprise, Hewlett-Packard 10:35 – 10:50 09:35 – 10:05 12:50 – 13:50 Networking Lunch Going Directly To Cloud Networking Lunch 09:35 – 10:05 Larger and more traditional IT organisations are struggling to transition to an The Cloud - "Yesterday, Today and Tomorrow" 13:20 – 14:20 IT-as-a-service model. At the same time, smaller and more nimble IT groups have Understanding the technology and architectures behind cloud services that the potential to get there far more quickly - and see the benefits far sooner. defined the space, amazon, Facebook, Rackspace, Zynga, and Skype. POWER PANEL - Cloud Enabled Outsourcing - New Ideas For Please join Chuck Hollis, EMC's Global Marketing CTO, as he shares the key 13:50 – 14:50 ❙ The difference between server virtualization and cloud and how organizations Governance and Management transitions going on in IT organisations, and the lessons learned that can help POWER PANEL - Cloud Busting: Security and Privacy in The Cloud need to think about this as they build for the future Cloud-enabled outsourcing is a new service delivery style with the promise of a accelerate your transition to an IT-as-a-service model. Organisations need a strategy to leverage cloud computing in a secure manner. One ❙ Impact of these architectures on applications: scale up vs scale out "silver lining," but you still have to deal with the "cloud." We will discuss important ❙ Making the case for an ITaaS model to executive management of the biggest challenges the CIOs face today is how to align cloud computing ❙ Case studies examined issues such as: ❙ ❙ The new organisational model for ITaaS delivery governance within the organisation. This impacts architectural considerations, ❙ State of the market: yesterday, today and where is it going (home grown Control over your cloud – Who is in charge of your data? ❙ ❙ Tips and techniques for accelerating the transition service provider assessment criteria and the organisation's IT security architectures, the fight for the platform, and impact of PaaS) Leveraging SaaS to manage your private cloud ❙ Chuck Hollis, Global Marketing CTO, EMC infrastructure. Key points to consider: Peder Ulander, VP of Product Marketing, Cloud Automation – Is it right for your group? ❙ Client data security is paramount: What should be implemented to prevent Cloud Orchestration, Citrix Moderated by Jeremy Foster, Head of Government and Industry Relations, breaches in your organisational data? Ericsson 10:05 – 10:35 ❙ What happens when Cloud providers merge or acquire: How will this affect the Panelists include: handling of your existing data? Nicolas de Kouchkovsky, CMO, Alcatel Lucent Creating the Everywhere organisation 10:05 – 10:35 Moderated by Arthur Baumann, VP International Sales, Avira GmbH Chris Bridgland, Senior Director of the EMEA RSA Archer Business Unit, RSA Employees are increasingly "mobilizing" themselves, while IT organisations are Utilising the Cloud PaaS as a Service Initiative Rob Jenkins, Director, Cloud, EMEA, VMware confronting the challenge of integrating Cloud Computing into their strategies. Panelists include: Cloud Platform as a service (IaaS) is one of the most basic and fundamental form David Teklit, VP of IT, Jumeirah Group This topic emphasises on: Jan Wildeboer, EMEA Open Source Evangelist, Red Hat of cloud computing service, typically includes databases, middleware and ❙ How IT can leverage Cloud Computing and advances in mobile communications Sajid Lokhandwala, SVP of IT, Emirates NBD development tools, all delivered as a service via the Internet. We will gain to create an "Everywhere organisation". Cyril Voisin, Chief Cloud and Security Advisor, Microsoft understanding of today’s IaaS platform while considering: ❙ How organisations merge the best of IT and Communications Technologies 14:20 – 14:50 Illyas Kookiyankal, Chief Security Officer, Abu Dhabi Exchange (ADX) ❙ The building and deploying of SaaS applications to become leaner, faster and more agile, improving not only employee ❙ Private Shared Services or Public Model Cloud < Dynamism productivity but also the operation of the entire organisation. ❙ Software-as-a-Service as integral element of PaaS Traditional IT infrastructures and processes are not agile. Ronald Raffensperger, Director of Core Network, Huawei Alfonso Di Ianni, Senior VP, ECEMEA, Oracle The adoption of cloud services – public or private – is just one initiative that can 14:50 – 15:10 help add-in this agility. But agility initiatives – cloud, access and security, data centre consolidation – 10:35 - 10:50 Infrastructure-as-a-Service Revolutionising The Cloud Concept often founder on systemic Cloud Infrastructure as a Service (IaaS) providers differentiate themselves based on 10:35 – 10:50 problems. This session introduces the dynamic services model, an ideal IT state Networking Break the quality of their service and support. Buyers must pay close attention to these that allows rapid response aspects, as they are among the most significant contributors to the cost and agility Networking Break to change, with applications, users and data provisioned in minutes, of the solution. We will highlight: not hours or weeks. 10:50 – 11:20 ❙ Location of back up data Vincent Lavergne, Technical Director, Southern EMEA, f5 The Drive Towards Governance ❙ Large data migration ❙ 10:50 – 11:50 Regulation and Compliance of Core Cloud With many Cloud Service providers Restrictions on Network Access ❙ storing client data outside of client regions, jurisdictional distinctions on data have The options for utilizing IaaS platform and how it complies with your company’s POWER PANEL - Regulatory Compliance and Jurisdiction for The Cloud 14:50 – 15:20 regulations not been claimed. We discuss: One of the more critical elements of Cloud utilisation is the regional jurisdiction of ❙ Costs associated with IaaS provider’s services Elasticity and Scalability as Core Fundamentals of the Cloud Concept ❙ Security and treatment of corporate information and private information from a data from one country to the next. We look at: Bowman Hall ,Worldwide Cloud Computing Client Engagements Director , IBM We look at why key conditions that must be met for the cloud environment to regional perspective ❙ Multiple Jurisdictional Scenarios work with user confidence and efficiency such as: ❙ Who has jurisdiction in the cloud and what happens when laws that inhibit local ❙ Altering Agreements based on Regional Regulations ❙ Having their cloud platform grow and evolve, or be scalable along with their companies from launching services don't seem to be enforceable to web based ❙ Intellectual Property Laws company’s needs companies? 15:10 – 15:40 Moderated by Jeremy Foster, Head of Government and Industry Relations, ❙ Having the ability to adjust to fluctuations in real time conditions Den Sullivan, Enterprise Architecture Director for Emerging Markets and Ericsson or always be, readily, elastic. former CIO, Cisco Emerging Markets Security & Governance In The Cloud – A Security Follow-Up Speaker to be determined, Hewlett-Packard Panelists include: How are we, securely, connecting the end-user with the service ❙ The cost of insecurity Ahmad AlMulla, VP of IT, Dubal 11:20 – 11:50 ❙ The cloud-audit standard Santosh Shetty, VP of IT, Al Futtaim Group 15:20 – 15:30 ❙ The options between cloud and on-premise Paul Allan, Partner, DLAPiper Legal Service Providers Making Room for The Hybrid Cloud Accenture Designated Panelist TBD End of Conference Closing Remarks Cloud computing continues to be a rapidly growing, volatile, and largely immature ❙ Physical security of the hardware market that is full of providers with varying degrees of service types and quality. Bulent Teksoz, Chief Security Strategist for Emerging Markets, Symantec ❙ Security, liability, licensing and provider lock-in ❙ "Enterprise-grade clouds" ❙ Cloud Security Standards ❙ Increased transparency 15:40 – 16:00 ❙ Negotiable service-level agreements BOOK YOUR SEAT NOW! Closing Remarks and End of Day One ❙ Hybrid IT architectures ❙ Hosting critical applications and data internally For more information or to register contact Mark Chaban, Director, Private Cloud & DataCenter, Microsoft ME & Africa Sheila Baranda at +971 4 308 6473 or [email protected] change subject to are and speakers Disclaimer: The programme GITEX CLOUD CONFEX 2011 DIAMOND SPONSOR CO-LOCATED CONFERENCES

EVENT HIGHLIGHTS SPONSORS & PARTNERS INNOVATING LEAD SPONSOR CUTTING EDGE AGENDA DIAMOND SPONSOR TECHNOLOGY THROUGH In a region that is experiencing tremendous technological transformation, the GITEX Cloud CREATIVE LEADERSHIP Confex has proven itself to be a focal point for discussion and debate addressing the entire 9 October 2011 spectrum of this sector - from security, regulation GLOBAL LEADERS’ SUMMIT www.gitex.com/gls to innovations. TOP SPEAKERS INCLUDE NETWORKING OPPORTUNITIES Forge partnerships and expand contacts by taking advantage of carefully designed networking PLATINUM SPONSORS breaks to meet and network with the key industry players in a truly business driven environment. Chris Dedicoat Pranav Mistry Rod Beckstrom Tariq Hassan William H. Saito President EMEA Inventor President & CEO VP Marketing & Young Global Leader of the World Cisco SixthSense ICANN Communications Economic Forum 2011, CEO Hewlett Packard InTecur K.K. EXCLUSIVE EXECUTIVE PAVILION A boutique networking zone located in the HOT TOPICS conference area will ensure you meet the senior level decision makers in the region in an GOLD SPONSORS ❙ Technology Innovation as a Driver for ❙ Invisible Computing exclusive environment. Sustainability & Economic Growth ❙ From Science to Implementation: ❙ New gTLDs: The Future of Online Innovation Approaches to Technology Innovation

SOURCE SOLUTIONS AT THE CLOUD EXHIBITION The exhibition is a perfect opportunity to meet global players in the cloud industry, such as AMD, Citrix, CONNECTING TELECOMS HEADLINE SPONSOR EMC, Etisalat, F5 Networks, Hewlett-Packard, Huawei, Intel, Microsoft and WYSE to name a few … BUSINESS LEADERS all under one roof and discuss your current and future needs. See the full list at 10 - 11 October 2011 gitex.com/exhibitorlist TELECOMS SYMPOSIUM www.gitex.com/telecoms SILVER SPONSORS TOP SPEAKERS INCLUDE LOCATION MAP Car Park D Car Park C Car Park B

GITEX Convention Gate CLOUD CONFERENCE Entrance Novotel

GITEX 8 Sheikh CLOUD EXHIBITION Maktoum Hall Multi Ghassan Hasbani, Jim Balsillie Olivier Campenon Osman Sultan Zulkapli Mustafa 7 Storey Car Park F CEO, International Co-chief Executive Officer President, EMEA CEO VP ICT Services, TM Enterprise Zabeel Car Park KNOWLEDGE PARTNER H ourse 2 Saudi Telecom Company (STC) Research In Motion Ltd British Telecom du Telekom Malaysia all 6 Sheikh

on c Rashid C Hall 5 HOT TOPICS 123 4 World Trade 4A Ibis Centre T ❙ Bigger, Better, Faster: The Future of ❙ Monetising the 4G services: Traffic and ower Concourse 1 Exhibition Gate Entrance Telecoms in The Gulf Policy Management (TPM) to uplift ARPU SUPPORTED BY Sheikh Saeed Halls ❙ Net Neutrality: Every Byte Treated Equally ❙ Megatrends for profitability in emerging or Pay Per View telecom markets

For more information or to register contact Register online @ gitex.com/cloud Sheila Baranda at +971 4 308 6473 or [email protected] GITEX CLOUD CONFEX 2011 DIAMOND SPONSOR CO-LOCATED CONFERENCES

EVENT HIGHLIGHTS SPONSORS & PARTNERS INNOVATING LEAD SPONSOR CUTTING EDGE AGENDA DIAMOND SPONSOR TECHNOLOGY THROUGH In a region that is experiencing tremendous technological transformation, the GITEX Cloud CREATIVE LEADERSHIP Confex has proven itself to be a focal point for discussion and debate addressing the entire 9 October 2011 spectrum of this sector - from security, regulation GLOBAL LEADERS’ SUMMIT www.gitex.com/gls to innovations. TOP SPEAKERS INCLUDE NETWORKING OPPORTUNITIES Forge partnerships and expand contacts by taking advantage of carefully designed networking PLATINUM SPONSORS breaks to meet and network with the key industry players in a truly business driven environment. Chris Dedicoat Pranav Mistry Rod Beckstrom Tariq Hassan William H. Saito President EMEA Inventor President & CEO VP Marketing & Young Global Leader of the World Cisco SixthSense ICANN Communications Economic Forum 2011, CEO Hewlett Packard InTecur K.K. EXCLUSIVE EXECUTIVE PAVILION A boutique networking zone located in the HOT TOPICS conference area will ensure you meet the senior level decision makers in the region in an GOLD SPONSORS ❙ Technology Innovation as a Driver for ❙ Invisible Computing exclusive environment. Sustainability & Economic Growth ❙ From Science to Implementation: ❙ New gTLDs: The Future of Online Innovation Approaches to Technology Innovation

SOURCE SOLUTIONS AT THE CLOUD EXHIBITION The exhibition is a perfect opportunity to meet global players in the cloud industry, such as AMD, Citrix, CONNECTING TELECOMS HEADLINE SPONSOR EMC, Etisalat, F5 Networks, Hewlett-Packard, Huawei, Intel, Microsoft and WYSE to name a few … BUSINESS LEADERS all under one roof and discuss your current and future needs. See the full list at 10 - 11 October 2011 gitex.com/exhibitorlist TELECOMS SYMPOSIUM www.gitex.com/telecoms SILVER SPONSORS TOP SPEAKERS INCLUDE LOCATION MAP Car Park D Car Park C Car Park B

GITEX Convention Gate CLOUD CONFERENCE Entrance Novotel

GITEX 8 Sheikh CLOUD EXHIBITION Maktoum Hall Multi Ghassan Hasbani, Jim Balsillie Olivier Campenon Osman Sultan Zulkapli Mustafa 7 Storey Car Park F CEO, International Co-chief Executive Officer President, EMEA CEO VP ICT Services, TM Enterprise Zabeel Car Park KNOWLEDGE PARTNER H ourse 2 Saudi Telecom Company (STC) Research In Motion Ltd British Telecom du Telekom Malaysia all 6 Sheikh

on c Rashid C Hall 5 HOT TOPICS 123 4 World Trade 4A Ibis Centre T ❙ Bigger, Better, Faster: The Future of ❙ Monetising the 4G services: Traffic and ower Concourse 1 Exhibition Gate Entrance Telecoms in The Gulf Policy Management (TPM) to uplift ARPU SUPPORTED BY Sheikh Saeed Halls ❙ Net Neutrality: Every Byte Treated Equally ❙ Megatrends for profitability in emerging or Pay Per View telecom markets

For more information or to register contact Register online @ gitex.com/cloud Sheila Baranda at +971 4 308 6473 or [email protected] GITEX GLOBAL CONFERENCES 9 - 11 OCTOBER 2011 ❙ SHEIKH MAKTOUM HALL, DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTRE

EARLY BIRD PRICE NORMAL PRICE CONFERENCE PRICES UNTIL 31 AUGUST 2011 1 SEPTEMBER 2011 ONWARDS Global Leader’s Summit 9 October 2011 AED 695 AED 795 Cloud Confex 10 -11 October 2011 AED 2,295 AED 2,495 Telecoms Symposium 10 -11 October 2011 AED 1,795 AED 1,995 Telecoms Symposium - 1 day only AED 1,095 AED 1,295

COMBINED REGISTRATION PACKAGES All 3 conferences AED 4,495 Global Leader’s Summit + Cloud Confex AED 2,795 Global Leader’s Summit + Telecoms Symposium AED 2,295 Global Leader’s Summit + Telecoms Symposium (1 Day) AED 1,595 Cloud Confex + Telecoms Symposium AED 3,995 Cloud Confex + Telecoms Symposium (1 Day) AED 3,295

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CREDIT CARD BANK TRANSFER CHEQUE ACCESS to the conference session including keynotes, panel discussions and case studies A confirmation letter and invoice will be sent to you upon receipt of your registration. Please know that FULL PAYMENT MUST BE RECEIVED PRIOR TO ACCESS to the networking luncheons during Cloud Organised by THE EVENT. Only those delegates who have paid in full will be admitted to the Confex and Telecoms Symposium event. ACCESS to all networking coffee breaks If you are unable to attend, A SUBSTITUTE DELEGATE WILL BE WELCOME IN ACCESS to the GITEX Exhibition YOUR PLACE. Registrations cancelled more than 7 days before the event are A certificate of attendance for the conference subject to a AED 500 administration charge. Registration fees for registrations cancelled 7 days or less before the event must be paid in full. SUBSTITUTIONS ARE WELCOME AT ANY TIME.

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