SUPERVALU - Indianola Page 1 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

-0-PRODUCE- Cost may vary for ABS Retailers PRODUCE ITEMS FRESH GOURMET CHEESE CRISPS 6102264 0078735919002 FRSH GRMT ASIAGO CHSE CRISPS 9/1.76 OZ 1.95 0.00 34.78 % 2.99 0.00 5.85 6102264 48

6102265 0078735919003 FRSH GRMT PARMESAN CHS CRISP 9/1.76 OZ 1.95 0.00 34.78 % 2.99 0.00 5.85 6102265 48

MARZETTI'S CARAMEL DIPS 6041705 0007020052029 MARZETTI CARML DIP SLV 6PK 12/12 OZ 2.69 4.99 22.87 % 3.49 0.00 5.00 6041705 12

6041739 0007020055607 MARZETTI SALTED CARAMEL DIP 12/16OZ 2.66 4.63 23.83 % 3.49 0.00 2.50 6041739 12

6041742 0007020055600 MARZETTI ORIGINAL CRML DIP 12/16OZ 2.66 4.63 23.83 % 3.49 0.00 2.50 6041742 30

6041833 0007020055602 MARZETTI LIGHT CARAMEL DIP 12/16.5OZ 2.66 4.63 23.83 % 3.49 0.00 2.50 6041833 12 SUPERVALU - Indianola Page 2 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

00-MEAT- Cost may vary for ABS Retailers FRONT PAGE FEATURE BAR S HOT DOGS 12 OZ 6750708 0001590013401 BAR S MEAT FRANKS 32/12OZ 0.65 1.49 5.16 % 0.69 0.00 9.12 6750708 970

6750709 0001590006337 BAR S BUN LENGTH FRANKS 24/12 OZ 0.65 1.59 5.86 % 0.69 0.00 6.96 6750709 36

6750712 0001590000097 BAR S RED FRANKS 32/12OZ 0.65 1.55 5.16 % 0.69 0.00 9.12 6750712 80

6750714 0001590000226 BAR S TURKEY FRANKS 16/12OZ 0.65 1.59 5.89 % 0.69 0.00 4.64 6750714 50

6750771 0001590012252 BAR S BAR S CHICKEN FRAN 32/.75 LB 0.65 1.49 5.16 % 0.69 0.00 9.12 6750771 30

INSIDE FEATURE MCCORMICK BEEF FRANKS 6751077 0001590006473 MCCORMICK CLASSIC BEEF FRANK 12/14 OZ 2.34 0.00 6.50 % 2.50 2/5.00 0.00 12.00 6751077 0

6751078 0001590006475 MCCORMICK APPLEWOOD FRANKS 12/14 OZ 2.34 0.00 6.50 % 2.50 2/5.00 0.00 12.00 6751078 0

CAROLINA PRIDE JUMBO HOT DOGS 16 OZ 6751161 0007367503165 CARLNA PR JUMBO MEAT FRANKS 12/1LB 0.89 2.35 10.10 % 0.99 0.00 5.92 6751161 85

6751169 0007367503186 CARLNA PR BN SZ MT JMB FRANK 12/16OZ 0.89 2.29 10.10 % 0.99 0.00 5.92 6751169 72

BRYAN JUMBO HOT DOGS 6750915 0005340021294 BRYAN JUMBO TRKY FRANKS 12/15 OZ 1.99 3.89 20.37 % 2.50 2/5.00 0.00 3.90 6750915 108

6758439 0005340021291 BRYAN SMOKY JUMBO FRANK 12/15 OZ 1.99 3.89 20.37 % 2.50 2/5.00 0.00 3.90 6758439 48

6758442 0005340021290 BRYAN JCY JUMBO FRANKS 12/15 OZ 1.99 3.85 20.37 % 2.50 2/5.00 0.00 3.90 6758442 120

6758443 0005340021299 BRYAN GRLLD JCY FRANKS 12/15 OZ 1.99 3.89 20.37 % 2.50 2/5.00 0.00 3.90 6758443 48

SUPERVALU - Indianola Page 3 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

00-MEAT- Cost may vary for ABS Retailers INSIDE FEATURE BRYAN JUMBO HOT DOGS 6758444 0005340021297 BRYAN HOT DNNR FRANKS 12/15 OZ 1.99 3.89 20.37 % 2.50 2/5.00 0.00 3.90 6758444 60

6758445 0005340021295 BRYAN BUN SZ MEAT FRANKS 12/15 OZ 1.99 3.89 20.37 % 2.50 2/5.00 0.00 3.90 6758445 48

BRYAN BEEF HOT DOGS 6758379 0005340021293 BRYAN JMBO CHEESY FRANKS 12/15 OZ 2.53 5.39 15.50 % 2.99 0.00 9.00 6758379 108

6758441 0005340021298 BRYAN BEEFY JMB FRANKS 12/15 OZ 2.53 5.39 15.50 % 2.99 0.00 9.00 6758441 48

CAROLINA PRIDE SMOKED SAUSAGE 6791447 0007367503507 CARLNA PR SMOKD ROPE SAUSAGE 12/14OZ 1.45 2.69 19.13 % 1.79 0.00 2.04 6791447 100

6791448 0007367503508 CARLNA PR KIELBASA RP SAUSAG 12/14OZ 1.45 2.69 19.13 % 1.79 0.00 2.04 6791448 64

COUNTRY PLEASIN SMOKED SAUSAGE 6791436 0066104200514 COUNTRY P CAJN SMK SSG 12/14 OZ 2.98 5.09 21.31 % 3.79 0.00 3.75 6791436 40

6792716 0066104251122 CNTRY PL SMKD SSG JUNIORS 12/14 OZ 2.99 5.09 21.09 % 3.79 0.00 4.95 6792716 44

6792731 0006104200314 CTRY PLSN ANDOULL SMKD SAUSG 12/14 OZ 2.98 5.09 21.31 % 3.79 0.00 3.75 6792731 50

6792732 0006104200614 CTRY PLSN GRN ONION SAUSAGE 12/14 OZ 2.98 5.09 21.31 % 3.79 0.00 3.75 6792732 40

6792733 0006104200114 CTRY PLSN ORIG SMOKD SAUSAGE 12/14 OZ 2.98 5.09 21.31 % 3.79 0.00 3.75 6792733 100

6792737 0006104200214 CTRY PLSN JALAP CHED SAUSAGE 12/14 OZ 2.98 5.09 21.31 % 3.79 0.00 3.75 6792737 40

CIRCLE B SMOKED SAUSAGE 43 - 44 OZ 6800778 0002980041872 CIRCLE B HOT SMKD SAUSAGE 8/43OZ 4.15 8.29 16.91 % 4.99 0.00 7.00 6800778 36

SUPERVALU - Indianola Page 4 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

00-MEAT- Cost may vary for ABS Retailers INSIDE FEATURE CIRCLE B SMOKED SAUSAGE 43 - 44 OZ 6800779 0002980041813 CIRCLE B MILD SMKD SSG 8/44OZ 4.15 8.29 16.91 % 4.99 0.00 7.00 6800779 30

CAROLINA PRIDE COCKTAIL SMOKIES 6791460 0007367503549 CARLNA PR COCKTL MT SMOKIES 12/14OZ 1.75 3.15 23.73 % 2.29 0.00 3.40 6791460 102

COOKED PERFECT MEATBALLS 6654761 0003666906335 CKD PRFCT ITALIAN MEATBALL 12/14OZ 1.91 3.59 23.73 % 2.50 2/5.00 0.00 5.00 6654761 80

6664366 0003666906146 CKD PRFCT TURKEY MEATBALL 12/12 OZ 1.91 3.59 23.73 % 2.50 2/5.00 0.00 5.00 6664366 32

6666587 0003666906138 CKD PRFCT HOMESTYLE MEATBALL 12/14OZ 1.91 3.59 23.73 % 2.50 2/5.00 0.00 5.00 6666587 48

BAR S BOLOGNA 12 OZ 6760666 0001590000021 BAR S COTTO SALAMI 16/12OZ 0.82 1.99 17.05 % 0.99 0.00 7.80 6760666 50

6760671 0001590000034 BAR S GARLIC BOLOGNA 16/12OZ 0.82 1.65 17.23 % 0.99 0.00 3.75 6760671 50

6760726 0001590000043 BAR S BOLOGNA MEAT 16/12OZ 0.82 1.65 17.23 % 0.99 0.00 3.75 6760726 160

6760733 0001590000048 BAR S THICK SLCD BOLOGNA 16/12OZ 0.82 1.65 17.23 % 0.99 0.00 3.75 6760733 50

6760960 0001590000239 BAR S SPIC LUNCHEON LOAF 16/12OZ 0.82 1.85 16.79 % 0.99 0.00 5.85 6760960 40

CAROLINA PRIDE 4 X 6 TURKEY / HAM 6763057 0007367504290 CARLNA PR OVRST SLICD TURKEY 16/8OZ 1.47 3.15 12.16 % 1.67 3/5.00 0.00 3.82 6763057 100

6763064 0007367504294 CARLNA PR CUBED TURKEY BRST 16/8OZ 1.47 3.65 12.16 % 1.67 3/5.00 0.00 3.82 6763064 16

6763066 0007367504218 CARLNA PR SMKD CUBED HAM 16/10OZ 1.47 3.15 12.16 % 1.67 3/5.00 0.00 3.82 6763066 60

SUPERVALU - Indianola Page 5 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

00-MEAT- Cost may vary for ABS Retailers INSIDE FEATURE CAROLINA PRIDE 4 X 6 TURKEY / HAM 6763067 0007367504223 CARLNA PR HONEY HAM 4X6` 16/10OZ 1.47 3.15 12.16 % 1.67 3/5.00 0.00 3.82 6763067 120

6763068 0007367504222 CARLNA PR BROWN SUGAR HAM4X6 16/10OZ 1.47 3.15 12.16 % 1.67 3/5.00 0.00 3.82 6763068 120

6763069 0007367526362 CARLNA PR COOKED HAM 4X6 16/10OZ 1.47 3.15 12.16 % 1.67 3/5.00 0.00 3.82 6763069 100

LAND O FROST SIMPLY DELICIOUS 8 OZ 6770443 0005190001951 LANDOFRST SLOW RSTD TURKEY 10/8 OZ 2.04 4.19 18.28 % 2.50 2/5.00 0.00 5.00 6770443 132

6770444 0005190001952 LANDOFRST HONEY RSTD TURKEY 10/8 OZ 2.04 4.19 18.28 % 2.50 2/5.00 0.00 5.00 6770444 48

6770445 0005190001953 LANDOFRST BLACK FOREST HAM 10/8 OZ 2.04 4.19 18.28 % 2.50 2/5.00 0.00 5.00 6770445 36

6770449 0005190001959 LANDOFRST SMP D HKRY SMK HAM 10/8OZ 2.04 4.19 18.28 % 2.50 2/5.00 0.00 5.00 6770449 24

WILLIAMS ROLL SAUSAGE 6795562 0007249451270 WILLIAMS 1LB.MILD SAUS ROLL 12/16OZ 1.66 4.49 16.58 % 1.99 0.00 13.68 6795562 150

6795564 0007249451274 WILLIAMS 1LB HOT ROLL SAUS 12/16OZ 1.66 4.49 16.58 % 1.99 0.00 13.68 6795564 45

6796903 0007249451280 WILLIAMS TRAY SAUSAGE PATTI 12/12OZ 1.66 4.59 16.58 % 1.99 0.00 13.68 6796903 72

6807262 0007249451286 WILLIAMS TRAY LINKS 12/12OZ 1.66 4.59 16.58 % 1.99 0.00 13.68 6807262 20

6849000 0007249451268 WILLIAMS 1# SAGE CHUB 12/1LB 1.66 4.59 16.58 % 1.99 0.00 13.68 6849000 90

WILLIAMS SAUSAGE PATTIES 28 OZ 6796916 0007249451324 WILLIAMS 18CT SAUS PAT MILD 12/28OZ 3.00 7.95 24.79 % 3.99 0.00 22.74 6796916 42

SUPERVALU - Indianola Page 6 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

00-MEAT- Cost may vary for ABS Retailers INSIDE FEATURE OLD SOUTH SAUSAGE BISCUITS 28 OZ 6795574 0007249451522 OLE SOUTH FAM PK SAUS & BISC 12/28OZ 4.10 7.29 17.85 % 4.99 0.00 9.60 6795574 24

TENNESSEE PRIDE BISCUITS 10 CT 6658458 0007229002241 TEN PRIDE 10CT S&M PANCK BCT 4/10CT 4.05 6.95 18.94 % 4.99 0.00 1.80 6658458 36

6658459 0007229002240 TENN PRID CHCKN BISCUIT 10CT 4/16.3 OZ 4.05 6.95 18.94 % 4.99 0.00 1.80 6658459 24

6658463 0007229006276 TENN PRID 10CT SSG CROISSANT 4/12.75OZ 4.05 6.95 18.94 % 4.99 0.00 1.80 6658463 36

6791173 0007229002229 TENN PRID TRKY SSG BISCUIT 4/17.76OZ 4.05 6.95 18.94 % 4.99 0.00 1.80 6791173 48

6791174 0007229010229 TEN PRIDE SSG & BISCUITS 4/19.20OZ 4.05 6.95 18.94 % 4.99 0.00 1.80 6791174 60

6796642 0007229000227 @TN PRIDE SSG&BTTRMILK BISC 4/19.20OZ 4.05 6.95 18.94 % 4.99 0.00 1.80 6796642 24

OLD SOUTH SAUSAGE PATTIES 3 LB 6795579 0007249451352 OLE SOUTH SAUSAGE PATTIES 12/48OZ 4.29 9.55 14.01 % 4.99 0.00 24.85 6795579 10

WILLIAMS FULLY COOKED SAUSAGE PATTIES / LINKS 6798769 0007249451386 WILLIAMS FC PORK SSG PATTIE 8/24OZ 3.99 7.39 20.02 % 4.99 0.00 6.45 6798769 56

6798770 0007249451387 WILLIAMS FC PORK SSG LINKS 8/24OZ 3.99 7.39 20.02 % 4.99 0.00 6.45 6798770 14

TYSON CORNISH HENS 2 PK 6670262 0002370004300 TYSON CORNSH HENS 2PK 12/2.5 LB 5.78 9.55 17.36 % 6.99 0.00 4.80 6670262 24

TYSON FROZEN CHICKEN BREASTS 6671158 0002370016220 TYSON IFF BNLS SKLS BRST 12/2.5LB 6.13 10.25 23.25 % 7.99 0.00 6.00 6671158 24

SUPERVALU - Indianola Page 7 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

00-MEAT- Cost may vary for ABS Retailers INSIDE FEATURE SEABEST TILAPIA 1 LB / H & G WHITING 2 LB 6697728 0007539196781 SEA BEST TILAPIA FILLETS 10/1 LB 2.98 5.09 25.31 % 3.99 0.00 3.26 6697728 21

6718217 0075391025859 SEA BEST BAG H & G WHITING 10/2LB 3.06 6.05 23.21 % 3.99 0.00 8.40 6718217 32

STARBURST ITEM CAROLINA PRIDE BEEF SMOKED SAUSAGE (STARBURST W/ CAROLINA SMOKED SAUSAGE) 6790389 0007367503509 CAROLINA SMKD BF SAUSAGE 12/11 OZ 2.07 3.59 17.13 % 2.50 2/5.00 0.00 4.56 6790389 50

CAROLINA PRIDE BEEF COCKTAIL SMOKIES (STARBURST W/ CAROLINA PRIDE COCKTAIL SMOKIES) 6791455 0007367503546 CARLNA PR COCKTL BF SMOKIES 12/13OZ 2.38 4.19 20.43 % 2.99 0.00 4.00 6791455 51

SEABEST IMITATION CRABMEAT (STARBURST W/ SEABEST TILAPIA) 6809417 0007539100392 SEA BEST IMIT CRABMEAT 24/8OZ 0.64 1.15 28.32 % 0.89 0.00 2.00 6809417 54

SUPERVALU - Indianola Page 8 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers FRONT PAGE FEATURE ESSENTIAL EVERYDAY CHARCOAL 7.7 LB 4850829 0004130305506 EE CHARCOAL REGULAR 6/7.7 LB 2.50 6.27 16.44 % 2.99 0.00 4.65 4850829 20

ESSENTIAL EVERYDAY CHARCOAL 7.7 LB (OPT. PALLET) 3070525 0004130300000 &EE CHARCOAL REGULAR 135/7.7 LB 2.20 7.47 26.50 % 2.99 0.00 136.08 3070525 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY BBQ SAUCE 3548122 0004130300398 EE BBQ SAUCE HONEY 12/18 OZ 0.54 1.57 21.50 % 0.69 0.00 6.04 3548122 76 STRICT COMBINED TOTAL LIMIT OF 76 CASES PER STORE 3548123 0004130300399 EE BBQ SAUCE ORIGINAL 12/18 OZ 0.54 1.57 21.50 % 0.69 0.00 6.04 3548123 76 STRICT COMBINED TOTAL LIMIT OF 76 CASES PER STORE 3548124 0004130300400 EE BBQ SAUCE HICKORY 12/18 OZ 0.54 1.57 21.50 % 0.69 0.00 6.04 3548124 76 STRICT COMBINED TOTAL LIMIT OF 76 CASES PER STORE ESSENTIAL EVERYDAY BBQ SAUCE (OPT. PALLET) 3031392 0004130300398 &EE BBQ SCE MIXED PLT 456/18 OZ 0.54 1.49 21.93 % 0.69 0.00 191.51 3031392 1 STRICT LIMIT OF 1 PALLET PER STORE. PALLET CONT: 18 REG, 14 SMOKEY, 6 HONEY. MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3031393 0004130390250 &EE BBQ SAUCE MIX PLT 456/18 OZ 0.54 1.49 21.74 % 0.69 0.00 191.51 3031393 1 STRICT LIMIT OF 1 PALLET PER STORE. PALLET CONT: 6 REG, 14 SMOKEY, 18 HONEY. MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY SALAD DRESSING 16 OZ 4211815 0004130303754 EE RSP VINAIGRETTE LT 6/16 OZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211815 210 LIMIT OF 100 COMBINED CASES PER STORE. 4211816 0004130300339 EE 1000 ISLAND DRESNG 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211816 168 LIMIT OF 100 COMBINED CASES PER STORE. 4211817 0004130300340 EE BLUE CHEESE DRSSNG 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211817 168 LIMIT OF 100 COMBINED CASES PER STORE. 4211818 0004130300341 EE BACON RANCH DRESNG 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211818 168 LIMIT OF 100 COMBINED CASES PER STORE. 4211819 0004130300342 EE BTTRMLK RNCH DRESS 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211819 210 LIMIT OF 100 COMBINED CASES PER STORE. SUPERVALU - Indianola Page 9 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers FRONT PAGE FEATURE ESSENTIAL EVERYDAY SALAD DRESSING 16 OZ 4211820 0004130300343 EE CAESAR DRESSING 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211820 168 LIMIT OF 100 COMBINED CASES PER STORE. 4211821 0004130300344 EE ITALIAN DRESSING 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211821 168 LIMIT OF 100 COMBINED CASES PER STORE. 4211822 0004130300345 EE CREAMY RANCH DRSNG 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211822 168 LIMIT OF 100 COMBINED CASES PER STORE. 4211824 0004130300347 EE ZESTY FRENCH DRSNG 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211824 160 LIMIT OF 100 COMBINED CASES PER STORE. 4211825 0004130300348 EE LT RANCH DRESSING 6/16 FZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211825 168 LIMIT OF 100 COMBINED CASES PER STORE. 4211827 0004130300350 EE LT ITALIAN DRSSING 6/16 OZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211827 160 LIMIT OF 100 COMBINED CASES PER STORE. 4211829 0004130300352 EE FRENCH DRESSING 6/16 OZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211829 160 LIMIT OF 100 COMBINED CASES PER STORE. 4211832 0004130300355 EE FF ITALIAN DRESSNG 6/16 OZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211832 120 LIMIT OF 100 COMBINED CASES PER STORE. 4211833 0004130300356 EE FF RANCH DRESSING 6/16 OZ 0.85 2.93 14.14 % 0.99 0.00 6.00 4211833 80 LIMIT OF 100 COMBINED CASES PER STORE. ESSENTIAL EVERYDAY SALAD DRESSING 16 OZ (OPT. SHIPPER) 3055263 0004130300000 &EE RNCH/ITAL DRSG SHP 36/16 OZ 0.85 2.85 14.11 % 0.99 0.00 34.20 3055263 1 LIMIT OF 6 PER STORE. SHIPPER CONT: 18 ITALIAN, 18 RANCH. MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY HAMBURGER DILLS 32 OZ (MIX OR MATCH W/ EE RELISH / SALAD CUBES) 4071115 0004130300570 EE PCK HMBRG DILL SLC 12/32 OZ 0.86 3.15 13.13 % 0.99 0.00 11.56 4071115 48 LIMIT 50 CASES PER STORE. ESSENTIAL EVERYDAY SWEET RELISH / SALAD CUBES 16 OZ (MIX OR MATCH W/ EE HAMBURGER DILLS) 4071092 0004130300553 EE PCKL SWT SALD CUBE 12/16 OZ 0.79 2.37 20.37 % 0.99 0.00 6.52 4071092 56 LIMIT 25 CASES PER STORE. 4081954 0004130300544 EE PICKL RELISH SWEET 12/16 OZ 0.79 2.37 20.37 % 0.99 0.00 6.52 4081954 84 LIMIT 25 CASES PER STORE. SUPERVALU - Indianola Page 10 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers FRONT PAGE FEATURE ESSENTIAL EVERYDAY DOUBLE ROLL BATH TISSUE 12 PK (MIX OR MATCH W/ EE TOWELS 8 ROLL) 3991826 0004130303949 EE BTHTIS S&S DBL 12R 4/352 SF 4.14 6.29 17.20 % 5.00 2/10.00 0.00 2.96 3991826 40

ESSENTIAL EVERYDAY DOUBLE ROLL BATH TISSUE 12 PK (OPT. PALLET) 3048322 0004130303949 &EE S&S DBL BATH PLT 108/352 SF 3.99 7.07 20.13 % 5.00 2/10.00 0.00 133.00 3048322 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY TOWELS 8 ROLL (MIX OR MATCH W/ EE DOUBLE ROLL BATH TISSUE 12 PK) 4001680 0004130304725 EE TWL AWSM 8RL 1/305 SF 3.59 8.57 28.20 % 5.00 2/10.00 0.00 2.24 4001680 48

ESSENTIAL EVERYDAY TOWELS 8 ROLL (OPT. PALLET) 3049172 0004130300000 &EE TWL AWSM 8RL PLT 48/305 SF 3.58 7.73 28.40 % 5.00 2/10.00 0.00 102.00 3049172 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. INSIDE FEATURE ESSENTIAL EVERYDAY CAN VEGETABLES 4527597 0004130300967 EE GREEN BEANS CUT 24/14.5 OZ 0.44 0.95 11.33 % 0.50 2/1.00 0.00 4.50 4527597 102 STRICT LIMIT OF 255 COMBINED OPEN STOCK CASES & PALLETS PER STORE. 4527598 0004130300968 EE GREEN BEANS FRENCH 24/14.5 OZ 0.44 0.95 11.33 % 0.50 2/1.00 0.00 4.50 4527598 68 STRICT LIMIT OF 255 COMBINED OPEN STOCK CASES & PALLETS PER STORE. 4540174 0004130300990 EE PEAS SWEET 24/15 OZ 0.44 0.95 11.33 % 0.50 2/1.00 0.00 4.50 4540174 68 STRICT LIMIT OF 255 COMBINED OPEN STOCK CASES & PALLETS PER STORE. 4546886 0004130301000 EE CORN WHOLE KERNEL 24/15.25OZ 0.44 0.95 12.42 % 0.50 2/1.00 0.00 2.88 4546886 68 STRICT LIMIT OF 255 COMBINED OPEN STOCK CASES & PALLETS PER STORE. 4547616 0004130300999 EE CORN CREAM STYLE 24/14.75OZ 0.44 0.85 12.67 % 0.50 2/1.00 0.00 2.88 4547616 68 STRICT LIMIT OF 255 COMBINED OPEN STOCK CASES & PALLETS PER STORE. ESSENTIAL EVERYDAY CAN VEGETABLES (OPT. PALLET) 3075730 0004130300000 &EE VEG PALLET 5ITEM 2 2040/1CT 0.43 0.97 13.85 % 0.50 2/1.00 0.00 220.00 3075730 1 STRICT LMT 255 CMBND CASES & PLTS PER STR. CONT: 25 CUT GRNBNS, 10 FRNCH GRNBNS, 10 SWT PEAS, 30 WHL KRNL CRN, 10 CRM CRN.MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY VEGETABLE OIL 4283575 0004130301930 EE VEGETABLE OIL 9/48 OZ 1.71 3.89 14.07 % 1.99 0.00 5.94 4283575 75 LIMIT 60 CASES PER STORE. SUPERVALU - Indianola Page 11 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE ESSENTIAL EVERYDAY VEGETABLE OIL (OPT. PALLET) 3060322 0004130300000 &EE VEGETABLE OIL PLT 540/48OZ 1.70 4.13 14.62 % 1.99 0.00 235.23 3060322 1 LIMIT OF 1 PALLET PER STORE. MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY SUGAR 4 LB 4491365 0004130301545 EE GRAN SUGAR 10/4 LB 1.71 3.09 9.20 % 1.88 0.00 2.80 4491365 60

ESSENTIAL EVERYDAY SUGAR 4 LB (OPT. PALLET) 3073504 0004130300000 &EE GRAN SUGAR PALLET 600/4 LB 1.71 3.05 8.95 % 1.88 0.00 143.00 3073504 1 LIMIT OF 2 PALLET PER STORE. MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY MACARONI AND CHEESE 4126114 0004130301632 EE MAC&CHEESE SPIRALS 24/5.5 OZ 0.40 1.19 20.58 % 0.50 2/1.00 0.00 2.50 4126114 48

4126115 0004130301633 EE MACARONI & CHEESE 24/7.25 OZ 0.40 1.19 20.58 % 0.50 2/1.00 0.00 2.50 4126115 60

4126116 Y 0004130301634 EE MAC&CHEESE SHELLS 24/7.25 OZ 0.40 1.19 20.58 % 0.50 2/1.00 0.00 2.50 4126116 48

4126117 Y 0004130301635 EE MAC&CHEESE WHITE 24/7.3 OZ 0.40 1.19 20.58 % 0.50 2/1.00 0.00 2.50 4126117 24

ESSENTIAL EVERYDAY RICE 16 OZ 4583383 0004130301482 EE RICE WHITE LNG GRN 24/1 LB 0.40 0.99 20.00 % 0.50 2/1.00 0.00 5.16 4583383 84

SUPER CHILL SOFT DRINKS 12 PK 4428783 0004113021007 SUPRCHILL COLA CLASSIC 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428783 100

4428784 0004113021008 SUPRCHILL DT CLSC COLA 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428784 100

4428785 0004113021011 SUPRCHILL LEMON LIME 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428785 100

4428793 0004113021009 SUPRCHILL MTN CHILL 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428793 100

4428794 0004113021010 SUPRCHILL DR CHILL 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428794 100

SUPERVALU - Indianola Page 12 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE SUPER CHILL SOFT DRINKS 12 PK 4428795 0004113021012 SUPRCHILL GRAPE SODA 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428795 100

4428796 0004113021013 SUPRCHILL ORANGE SODA 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428796 100

4428798 0004113021017 SUPRCHILL ROOT BEER 12 PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428798 100

4428807 0004113021052 SUPRCHILL CREAM SODA 12PK 2/144 FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428807 100

4428808 0004113021053 SUPRCHILL STRAWBERRY 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428808 100

4428875 0004113021233 SUPRCHILL SODA PEACH 12PK 2/144OZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428875 100

4428922 0004113021194 SUPRCHILL BLACK CHERRY 12PK 2/144 FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4428922 100

4429437 0004113021200 SUPRCHILL DIET ROOTBEER 12PK 2/144OZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4429437 100

4429969 0004113098930 SUPRCHILL COLA CHERRY 12PK 2/144FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4429969 100

4429978 0004113098943 SUPRCHILL FRUIT PUNCH 12PK 2/144 FZ 1.84 3.83 8.00 % 2.00 5/10.00 0.00 1.92 4429978 100

SUPER CHILL SOFT DRINKS 12 PK (OPT. PALLET) 3060063 0004113000000 SUPRCHILL FRT PNCH SODA 12PK 200/144 FZ 1.79 3.67 10.50 % 2.00 5/10.00 0.00 162.00 3060063 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3060064 0004113000000 SUPRCHILL LMN LM SODA 12PKPL 200/144 FZ 1.79 3.67 10.50 % 2.00 5/10.00 0.00 162.00 3060064 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068927 0004113000000 SUPERCHIL SODA PEACH PALLET 200/144 FZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068927 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068947 0004113000000 SUPERCHL COLA PALLET 200/144 FZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068947 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPERVALU - Indianola Page 13 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE SUPER CHILL SOFT DRINKS 12 PK (OPT. PALLET) 3068961 0004113000000 SUPERCHL MTN CHILL PALLET 200/144OZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068961 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068963 0004113000000 SUPERCHL STRAWBERRY PALLET 200/144 FZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068963 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068964 0004113000000 SUPERCHL GRAPE PALLET 200/144FZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068964 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068966 0004113000000 SUPERCHL ROOT BEER PALLET 200/144OZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068966 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068969 0004113000000 SUPERCHL DR CHILL PALLET 200/144OZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068969 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068970 0004113000000 SUPERCHL ORANGE PALLET 200/144 FZ 1.79 3.57 10.50 % 2.00 5/10.00 0.00 162.00 3068970 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPER CHILL SOFT DRINKS 12 PK-TN 4426544 0004113021233 SUPRCHILL SODA PEACH 12PK TN 2/144 OZ 1.90 3.87 5.25 % 2.00 5/10.00 0.00 1.92 4426544 100

4428789 0004113021010 SUPRCHILL DR CHILL 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428789 100

4428791 0004113021008 SUPRCHILL DIET COLA 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428791 100

4428800 0004113021012 SUPRCHILL GRAPE SODA 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428800 100

4428816 0004113021013 SUPRCHILL ORANGE 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428816 100

4428818 0004113021009 SUPRCHILL MTN CHILL 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428818 100

4428820 0004113021017 SUPRCHILL ROOT BEER 12 PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428820 100

4428822 0004113021011 SUPRCHILL LEMON LIME 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428822 100

SUPERVALU - Indianola Page 14 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE SUPER CHILL SOFT DRINKS 12 PK-TN 4428824 0004113021007 SUPRCHILL COLA CLSC 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428824 100

4428826 0004113021053 SUPRCHILL STRAWBERRY 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4428826 100

4428934 0004113021194 SUPRCHILL BLK CHERRY 12PK TN 2/144FZ 1.90 3.89 5.25 % 2.00 5/10.00 0.00 1.92 4428934 100

4429472 0004113021200 SUPRCHILL DIET ROOT BEER TN 2/144 FZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4429472 100

4429988 0004113098930 SUPRCHILL COLA CHERY 12PK TN 2/144OZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4429988 100

4430009 0004113098943 SUPRCHILL FRT PUNCH 12PK TN 2/144FZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4430009 100

4442985 Y 0004113021052 SUPRCHILL CREAM SODA 12PK TN 2/144FZ 1.90 3.95 5.25 % 2.00 5/10.00 0.00 1.92 4442985 100

SUPER CHILL SOFT DRINKS 12 PK-TN (OPT. PALLET) 3068879 0004113000000 SUPRCHILL SODA PEACH PALT TN 200/144 FZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3068879 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068925 0004113000000 SUPRCHILL COLA PALLET TN 200/144 FZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3068925 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068974 0004113000000 SUPRCHILL ORANGE PALLET TN 200/144 FZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3068974 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068976 0004113000000 SUPRCHILL GRAPE PALLET TENN 200/144 FZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3068976 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068978 0004113000000 SUPRCHILL STRWBRRY PALLET TN 200/144 FZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3068978 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069007 0004113021011 SUPRCHILL LMN LIME 12PK TN 200/144 FZ 1.84 3.75 8.03 % 2.00 5/10.00 0.00 162.00 3069007 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069009 0004113098943 SUPRCHILL FRT PNCH 12PK TN 200/144 FZ 1.84 3.75 8.03 % 2.00 5/10.00 0.00 162.00 3069009 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPERVALU - Indianola Page 15 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE SUPER CHILL SOFT DRINKS 12 PK-TN (OPT. PALLET) 3069081 0004113000000 SUPRCHILL MTN CHILL PALLT TN 200/144OZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3069081 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069083 0004113000000 SUPRCHILL ROOT BEER PALLT TN 200/144OZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3069083 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069089 0004113000000 SUPRCHILL DR CHILL PALLET TN 200/144OZ 1.84 3.63 8.03 % 2.00 5/10.00 0.00 162.00 3069089 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPER CHILL SOFT DRINKS 12 PK-AR 4426543 0004113021233 SUPRCHILL SODA PEACH 12PK AR 2/144 OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4426543 100

4428782 0004113021012 SUPRCHILL GRAPE SODA 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428782 100

4428790 0004113021010 SUPRCHILL DR CHILL 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428790 100

4428792 0004113021008 SUPRCHILL DIET COLA 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428792 100

4428815 0004113021013 SUPRCHILL ORANGE 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428815 100

4428817 0004113021009 SUPRCHILL MTN CHILL 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428817 100

4428819 0004113021017 SUPRCHILL ROOT BEER 12 PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428819 100

4428821 0004113021011 SUPRCHILL LEMON LIME 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428821 100

4428823 0004113021007 SUPRCHILL COLA CLSC 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428823 100

4428825 0004113021053 SUPRCHILL STRAWBERRY 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4428825 100

4428924 0004113021194 SUPRCHILL BLK CHERRY 12PK AR 2/144FZ 2.08 4.13 17.00 % 2.50 4/10.00 0.00 1.92 4428924 100

SUPERVALU - Indianola Page 16 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE SUPER CHILL SOFT DRINKS 12 PK-AR 4429471 0004113021200 SUPRCHILL DIET ROOT BEER AR 2/144 FZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4429471 100

4429987 0004113098930 SUPRCHILL COLA CHERY 12PK AR 2/144OZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4429987 100

4430010 0004113098943 SUPRCHILL FRT PUNCH 12PK AR 2/144FZ 2.08 4.25 17.00 % 2.50 4/10.00 0.00 1.92 4430010 100

4442984 0004113021052 SUPRCHILL CREAM SODA 12PK AR 2/144FZ 2.08 4.09 17.00 % 2.50 4/10.00 0.00 1.92 4442984 100

SUPER CHILL SOFT DRINKS 12 PK-AR (OPT. PALLET) 3068881 0004113000000 SUPRCHILL SODA PEACH PALT AR 200/144 FZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3068881 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068928 0004113000000 SUPRCHILL COLA PALLET AR 200/144 FZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3068928 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068973 0004113000000 SUPRCHILL ORANGE PALLET AR 200/144 FZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3068973 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068975 0004113000000 SUPRCHILL GRAPE PALLET ARK 200/144 FZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3068975 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3068977 0004113000000 SUPRCHILL STRWBRRY PALLET AR 200/144 FZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3068977 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069005 0004113021011 SUPRCHILL LMN LIME 12PK AR 200/144 FZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3069005 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069008 0004113098943 SUPRCHILL FRT PNCH 12PK AR 200/144 FZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3069008 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069080 0004113000000 SUPRCHILL MTN CHILL PALLT AR 200/144OZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3069080 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069082 0004113000000 SUPRCHILL ROOT BEER PALLT AR 200/144OZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3069082 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3069088 0004113000000 SUPRCHILL DR CHILL PALLET AR 200/144OZ 2.03 4.03 18.95 % 2.50 4/10.00 0.00 162.00 3069088 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPERVALU - Indianola Page 17 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE ESSENTIAL EVERYDAY MAYO 30 OZ 4201235 0004130300518 EE MAYONNAISE 12/30 OZ 1.83 4.29 7.96 % 1.99 0.00 10.00 4201235 70

ESSENTIAL EVERYDAY MUSTARD 8 OZ 3542558 Y 0004130300455 EE MUSTARD SQUEEZE 12/8 OZ 0.37 1.25 46.38 % 0.69 0.00 2.77 3542558 243

ESSENTIAL EVERYDAY KETCHUP 38 OZ 3540316 0004130304696 EE KETCHUP 12/38 OZ 1.15 2.99 23.33 % 1.50 2/3.00 0.00 7.10 3540316 48

ESSENTIAL EVERYDAY KETCHUP 38 OZ (OPT. PALLET) 3030495 0004130300000 &EE KETCHUP 432/38 OZ 1.15 2.29 23.33 % 1.50 2/3.00 0.00 149.95 3030495 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY BLACK PEPPER 4242827 0004130305759 EE BLACK PEPPER 12/3 OZ 1.96 4.27 21.39 % 2.49 0.00 4.44 4242827 270

ESSENTIAL EVERYDAY BLACK PEPPER (OPT. SHIPPER) 3056543 0004130300000 &EE PEPPER BLACK 132/3 OZ 1.95 4.03 21.57 % 2.49 0.00 49.22 3056543 8 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY SALTINES 3580520 Y 0004130301135 EE SALTINE CRACKERS 24/16 OZ 0.83 2.79 16.08 % 0.99 0.00 14.00 3580520 21

3580521 Y 0004130301136 EE UNS SALTNE CRCKER 12/16 OZ 0.83 2.63 15.82 % 0.99 0.00 6.00 3580521 20

ESSENTIAL EVERYDAY SALTINES (OPT. PALLET) 3033433 Y 0004130300000 &EE SALTINE PALLET 504/16OZ 0.83 2.37 16.27 % 0.99 0.00 125.00 3033433 1 MUST PRE-BK 45 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY TOMATO / CHICKEN NOODLE SOUP 4472745 0004130301679 EE SOUP CHICKEN NOODL 24/10.5 OZ 0.51 1.13 23.88 % 0.67 3/2.00 0.00 5.02 4472745 70

4472748 Y 0004130301678 EE SOUP TOMATO COND 24/10.75OZ 0.51 1.13 23.88 % 0.67 3/2.00 0.00 5.02 4472748 70

SUPERVALU - Indianola Page 18 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE ESSENTIAL EVERYDAY TOMATO / CHICKEN NOODLE SOUP (OPT. PALLET) 3072559 0004130300000 &EE SOUP CHICKN/TOMATO 1440/10.5 OZ 0.49 0.99 26.87 % 0.67 3/2.00 0.00 118.19 3072559 1 PALLET CONT: 720 CHICKEN NOODLE SOUP, 720 TOMATO SOUP MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY TOMATO SAUCE 4567687 0004130300360 EE TOMATO SAUCE 48/8 OZ 0.25 0.57 26.47 % 0.34 3/1.00 0.00 3.59 4567687 50

ESSENTIAL EVERYDAY TOMATOES 14.5 OZ 4565413 0004130300384 EE TOMATOES CRUSHED 24/15 OZ 0.53 1.29 29.33 % 0.75 4/3.00 0.00 5.41 4565413 68

4565416 0004130300369 EE TOMATO WHOL PEELED 24/14.5 OZ 0.53 1.35 29.33 % 0.75 4/3.00 0.00 6.27 4565416 68

4565417 0004130300370 EE TOMATOES STEWED 24/14.5OZ 0.53 1.25 29.33 % 0.75 4/3.00 0.00 4.70 4565417 68

4565420 0004130300373 EE TOMATOES DICED 24/14.5 OZ 0.53 1.25 29.33 % 0.75 4/3.00 0.00 4.70 4565420 68

4565425 0004130300378 EE TOMATO DC CEL&PEPR 24/14.5 OZ 0.53 1.25 29.33 % 0.75 4/3.00 0.00 4.70 4565425 68

4565429 0004130300382 EE DCD MED WGRN CHILE 24/14.5 OZ 0.53 1.25 29.33 % 0.75 4/3.00 0.00 4.70 4565429 68

4565430 0004130300383 EE TOMATOES DICED PET 24/14.5OZ 0.53 1.29 29.33 % 0.75 4/3.00 0.00 5.43 4565430 68

ESSENTIAL EVERYDAY TOMATOES 14.5 OZ (OPT. PALLET) 3070537 0004130300000 &EE DCD TOM 960P H PLT 960/14.5 OZ 0.53 0.75 29.33 % 0.75 4/3.00 0.00 54.08 3070537 80 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3074441 0004130300000 &EE TOMATO MXD 1/2PLT 960/14.5 OZ 0.53 0.77 29.33 % 0.75 4/3.00 0.00 66.34 3074441 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY DRY PASTA 12 - 16 OZ 3900931 Y 0004130300054 EE FETTUCCINE 20/12 OZ 0.63 1.45 28.41 % 0.88 0.00 3.88 3900931 40

3900935 Y 0004130300045 EE SPAGHETTI 20/16 OZ 0.63 1.45 28.35 % 0.88 0.00 3.87 3900935 60

SUPERVALU - Indianola Page 19 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE ESSENTIAL EVERYDAY DRY PASTA 12 - 16 OZ 3900936 Y 0004130300047 EE THIN SPAGHETTI 20/16 OZ 0.63 1.29 28.41 % 0.88 0.00 2.16 3900936 60

3900937 Y 0004130300052 EE VERMICELLI 20/16 OZ 0.63 1.45 28.41 % 0.88 0.00 3.93 3900937 40

3900938 Y 0004130300053 EE LINGUINE 20/16 OZ 0.63 1.45 28.41 % 0.88 0.00 3.93 3900938 60

3900939 Y 0004130300051 EE ANGEL HAIR PASTA 20/16 OZ 0.63 1.45 28.41 % 0.88 0.00 3.93 3900939 60

3904486 Y 0004130300070 EE FARFALLE 12/12 OZ 0.63 1.33 28.41 % 0.88 0.00 1.53 3904486 36

3904487 Y 0004130300071 EE TRI-COLOR ROTINI 12/12 OZ 0.61 1.45 30.30 % 0.88 0.00 2.55 3904487 60

3904493 Y 0004130300061 EE EE PASTA SHLLS SML 12/16 OZ 0.63 1.45 28.41 % 0.88 0.00 2.35 3904493 60

3904494 Y 0004130300062 EE EE PASTA SHLLS MED 12/16 OZ 0.63 1.45 28.41 % 0.88 0.00 2.35 3904494 36

3904495 Y 0004130300057 EE LG ELBW MACARONI 12/16 OZ 0.63 1.45 28.41 % 0.88 0.00 2.35 3904495 40

3904496 Y 0004130300058 EE ELBOW MACARONI 20/16 OZ 0.63 1.45 28.41 % 0.88 0.00 3.93 3904496 32

3904498 Y 0004130300063 EE RIGATONI 12/16 OZ 0.63 1.45 28.41 % 0.88 0.00 2.35 3904498 36

3904499 Y 0004130300065 EE PENNE RIGATE 20/16 OZ 0.63 1.45 28.41 % 0.88 0.00 3.93 3904499 24

3904500 Y 0004130300068 EE MOSTACCIOLI 12/16 OZ 0.63 1.45 28.41 % 0.88 0.00 2.35 3904500 40

3904502 Y 0004130300064 EE ROTINI 20/16 OZ 0.63 1.45 28.41 % 0.88 0.00 3.93 3904502 24

SUPERVALU - Indianola Page 20 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE ESSENTIAL EVERYDAY PINTO BEANS 4580600 0004130300324 EE BEANS PINTO 24/16 OZ 0.57 1.43 28.38 % 0.79 0.00 5.76 4580600 48

ESSENTIAL EVERYDAY APPLE JUICE 64 OZ 3850856 Y 0004130300440 EE APPLE JUICE 8/64 FZ 1.16 2.53 31.66 % 1.69 0.00 3.00 3850856 60

ESSENTIAL EVERYDAY APPLE JUICE 64 OZ (OPT. PALLET) 3041120 Y 0004130300000 &EE APPLE JUICE PALLET 480/64 OZ 1.14 2.45 32.54 % 1.69 0.00 164.78 3041120 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY CEREAL 3384146 0004130305294 EE RAISIN BRAN CEREAL 12/18.7 OZ 1.57 3.47 21.11 % 1.99 0.00 9.76 3384146 27

3384195 0004130303599 EE FROSTED FLAKES 14/15 OZ 1.57 4.57 21.07 % 1.99 0.00 13.88 3384195 24

3384205 0004130300172 EE FRSTD FRUIT RINGS 16/12.2 OZ 1.57 3.83 21.11 % 1.99 0.00 11.68 3384205 18

3384207 0004130300174 EE MAGIC STARS 12/11.5 OZ 1.57 3.19 21.11 % 1.99 0.00 6.36 3384207 27

3384217 0004130300184 EE CORN FLAKES 12/18 OZ 1.57 3.39 21.11 % 1.99 0.00 7.76 3384217 18

ESSENTIAL EVERYDAY SANDWICH COOKIES (MIX OR MATCH W/ EE SNACK CRACKERS) 4362075 Y 0004130302066 EE DS CHOC SNDWCH CKI 12/15.35OZ 1.25 2.97 37.19 % 1.99 0.00 4.80 4362075 30

4362078 Y 0004130305297 EE CHOC CREME COOKIE 12/14.3 OZ 1.25 2.83 37.19 % 1.99 0.00 3.81 4362078 48

4362079 Y 0004130305298 EE GLDN CREME COOKIE 12/14.3 OZ 1.25 2.83 37.19 % 1.99 0.00 3.81 4362079 40

ESSENTIAL EVERYDAY SNACK CRACKERS (MIX OR MATCH W/ EE SANDWICH COOKIES) 3580516 Y 0004130306303 EE CRCKR SNACKER R/F 12/12.5 OZ 1.21 2.39 39.28 % 1.99 0.00 3.25 3580516 24

3580538 Y 0004130306304 EE CRCKR WHEAT SNACKR 12/12.9 OZ 1.21 2.89 39.41 % 1.99 0.00 7.00 3580538 32

SUPERVALU - Indianola Page 21 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE ESSENTIAL EVERYDAY SNACK CRACKERS (MIX OR MATCH W/ EE SANDWICH COOKIES) 3580552 Y 0004130306305 EE CRACKR VEG SNACKER 12/13.3 OZ 1.21 2.89 39.41 % 1.99 0.00 7.00 3580552 24

3580553 Y 0004130306302 EE CRCKRS ORIG SNACKR 12/13.7 OZ 1.21 2.89 39.41 % 1.99 0.00 7.00 3580553 32

ESSENTIAL EVERYDAY BLEACH 64 OZ 3880819 0004130300596 EE BLEACH REGULAR 8/64FZ 1.13 2.43 24.42 % 1.50 2/3.00 0.00 3.52 3880819 50 STRICT LIMIT OF 126 COMBINED CASES PER STORE. 3880820 0004130300598 EE BLEACH LINEN 8/64 OZ 1.13 2.39 24.42 % 1.50 2/3.00 0.00 3.52 3880820 50 STRICT LIMIT OF 126 COMBINED CASES PER STORE. 3880821 0004130300597 EE BLEACH LAVENDER 8/64 OZ 1.13 2.39 24.42 % 1.50 2/3.00 0.00 3.52 3880821 50 STRICT LIMIT OF 126 COMBINED CASES PER STORE. ESSENTIAL EVERYDAY BLEACH 64 OZ (OPT. PALLET) 3042388 0004130300000 &EE BLCH REG CMPTD PLT 400/64FZ 1.11 2.25 25.74 % 1.50 2/3.00 0.00 116.00 3042388 1 LIMIT OF 3 PALLETS PER STORE. MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY FOAM PLATES 40 CT (MIX OR MATCH W/ EE PARTY CUPS 20 CT) 3965957 0004130302386 EE FOAM PLATE 8.875IN 12/40CT 0.75 1.79 24.24 % 0.99 0.00 4.20 3965957 40

ESSENTIAL EVERYDAY FOAM PLATES 40 CT (OPT. PALLET) 3045642 0004130300000 &EE 8.875IN PLT DS PLT 460/40CT 0.74 1.89 24.86 % 0.99 0.00 118.47 3045642 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ESSENTIAL EVERYDAY PARTY CUPS 20 CT (MIX OR MATCH W/ EE FOAM PLATES 40 CT) 3968512 0004130302395 EE R/B PARTY CUP 18OZ 12/20 CT 0.72 2.05 27.27 % 0.99 0.00 5.47 3968512 50

ESSENTIAL EVERYDAY PARTY CUPS 20 CT (OPT. PALLET) 3045636 0004130300000 &EE CUP RED-BLUE18Z DS 48/20CT 0.72 2.23 27.27 % 0.99 0.00 16.51 3045636 5 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. PASTA RONI / RICE A RONI 4128430 Y 0001530044036 @PASTARON BTR N HERB ITLIANO 12/5.5OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128430 90

4128434 0001530044025 @PSTARONI VRMCL W/GAR/OLV OL 12/4.6OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128434 60

SUPERVALU - Indianola Page 22 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE PASTA RONI / RICE A RONI 4128446 0001530044035 @PSTARONI FETTUCCINE ALFREDO 12/4.7OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128446 60

4128454 Y 0001530044002 PASTARONI CREAMY CHICKEN 12/4.7 OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128454 45

4128458 Y 0001530044017 NOODLRONI LINGUINE CKN BROCL 12/4.7OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128458 60

4128462 Y 0001530044016 NOODLRONI PASTA CORKSCREW 12/6 OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128462 15

4128464 Y 0001530044033 PASTARONI WH CHDR/BROC/RIGTN 12/4.8OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128464 45

4128470 0001530044051 @PSTARONI DINNR ANGEL HR/HRB 12/4.8OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128470 60

4128484 0001530044049 @PASTARON ANGEL HR PARMSN CH 12/5.1OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128484 60

4128498 0001530044032 @PSTARONI SHELL & WH CHEDDAR 12/6.2OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128498 60

4128585 Y 0001530044082 @PSTARONI OLIVE 12/4.6OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128585 90

4128588 0001530044008 PASTARON PRIMAVERA 12/4.7OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128588 60

4128590 Y 0001530044132 @PASTARON BUTTER & GARLIC 12/4.7OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4128590 30

4586906 0001530043047 @RICEARON RICE WILD LONG GRN 12/4.3OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4586906 150

4586958 0001530043034 @RICEARON RICE CHICKN&BROCCL 12/4.94OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4586958 150

4586967 Y 0001530043200 RCEARONI NTWAY PARM ROMN CH 12/5OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4586967 30

SUPERVALU - Indianola Page 23 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE PASTA RONI / RICE A RONI 4586970 Y 0001530043030 RICEARONI RED BEANS & RICE 12/5OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4586970 30

4586972 0001530043025 @RICEARON RICE CHICKN&MUSHRM 12/5 OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4586972 150

4587006 0001530043006 @RICEARON CHICKEN & GARLIC 12/5.9OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587006 150

4587030 Y 0001530043785 RICEARONI CHICKEN TERIYAKI 12/6.2OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587030 30

4587032 0001530043048 @RICEARON FRIED RICE 12/6.2 OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587032 90

4587054 0001530043980 @RICERONI 4 CHEESE 12/6.4 OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587054 120

4587056 Y 0001530043078 @RICE RON MEXICAN STYLE 12/6.4OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587056 30

4587057 Y 0001530043940 @RICERONI COUNTRY CHEDDAR 12/6.3OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587057 210

4587062 0001530043024 @RICERONI BROCCOLI AU GRATIN 12/6.5OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587062 150

4587075 Y 0001530043065 @RICEARON BEEF LOW SALT 12/6.7OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587075 210

4587091 0001530043028 @RICEARON BEEF RICE 12/6.8 OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587091 30

4587096 0001530043023 @RICEARON CHICKEN RICE 12/6.9 OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587096 180

4587098 Y 0001530043061 @RICEARON LOW SODIUM CHICKEN 12/6.9OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587098 120

4587108 Y 0001530043060 @RICARONI RICE HERB & BUTTER 12/7.2OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587108 30

SUPERVALU - Indianola Page 24 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE PASTA RONI / RICE A RONI 4587110 0001530043059 @RICEARON RICE PILAF 12/7.2OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587110 120

4587122 0001530043053 @RICEARON RICE SPANISH/MIX 12/6.8OZ 0.78 1.75 20.88 % 0.99 0.00 4.64 4587122 150

PASTA RONI / RICE A RONI (OPT. SHIPPER) 3053719 0001530000000 &PASTATON 6CS MIXED SHIPPER 72/1CT 0.76 1.75 22.90 % 0.99 0.00 29.28 3053719 18 SHIPPER CONT: 24 EACH OF ANGEL HAIR HERB, ANGEL HAIR PARM, FETTUCCINI ALFREDO MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3076118 0001530000000 &RICARONI MIXED SHIPPER 72/1CT 0.76 1.75 22.90 % 0.99 0.00 29.28 3076118 1 SHIPPER CONT: 24 EACH OF FRIED, BEEF, CHICKEN MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. TONY CHACHERE'S RICE MIX (MIX OR MATCH W/ TONY CHACHERE'S FISH FRY / SEASONING) 4241307 Y 0007199812364 TONY CHAC SSNG MIX RED BEAN 12/2.2 OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4241307 16

4475117 0007199800368 TONY CHAC CREOLE GUMBO BASE 12/3 OZ 0.92 2.07 26.53 % 1.25 4/5.00 0.00 5.54 4475117 80

4587411 0007199812761 TONY CHAC CREOLE BTR HERB MX 12/7OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4587411 48

4587413 0007199812760 TONY CHAC CREOLE RST CHK MIX 12/7OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4587413 80

4587414 0007199812762 TONY CHAC YELLOW RICE 12/7OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4587414 80

4587417 0007199800340 TONYS TONYS CREOLE JAMBA 12/8 OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4587417 32

4587423 0007199800350 TONYS TONYS CREOLE GUMBO 12/8 OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4587423 48

4587425 0007199800370 TONY CHAC N.STL RED BEAN/RCE 12/8 OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4587425 32

4587427 0007199800360 TONYS TONYS DIRTY RICE M 12/8 OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4587427 80

SUPERVALU - Indianola Page 25 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE TONY CHACHERE'S RICE MIX (MIX OR MATCH W/ TONY CHACHERE'S FISH FRY / SEASONING) 4589497 0007199800761 TONY CHAC CREOLE ETOUFFE MX 12/4 OZ 0.92 2.19 26.53 % 1.25 4/5.00 0.00 5.54 4589497 80

TONY CHACHERE'S RICE MIX (OPT. SHIPPER) 3076220 0007199800000 &TONYCHAC MX DNNR HALF PALLT 768/1CT 0.82 2.19 34.40 % 1.25 4/5.00 0.00 430.08 3076220 1 PALLET CONT: 24 JAMBALAYA, 24 DIRTY RICE, 4 GUMBO, 4 RED BEANS, 4 CHICKEN, 4 YELLOW MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3076221 0007199800000 &TONYCHAC DIRTY RICE MIX SHP 72/72CT 0.87 2.19 30.40 % 1.25 4/5.00 0.00 36.72 3076221 20 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3076223 0007199800000 &TONYCHAC RED BNS RICE SHPR 72/72CT 0.87 2.19 30.40 % 1.25 4/5.00 0.00 36.72 3076223 10 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3076224 0007199800000 &TONYCHAC JAMBALAYA MIX SHPR 72/1CT 0.87 2.19 30.40 % 1.25 4/5.00 0.00 36.72 3076224 10 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. TONY CHACHERE'S FISH FRY (MIX OR MATCH W/ TONY CHACHERE'S RICE MIX / SEASONING) 3588729 0007199800200 TONY CHAC CREOLE FISH FRY 12/10 OZ 0.96 1.95 23.20 % 1.25 4/5.00 0.00 3.72 3588729 32

3588745 0007199800208 TONY CHAC HUSH PUPPY MIX 12/9.5 OZ 0.96 1.95 23.20 % 1.25 4/5.00 0.00 3.72 3588745 48

3588746 0007199800206 TONY CHAC CRISPY FRY MIX 12/10 OZ 0.96 1.95 23.20 % 1.25 4/5.00 0.00 3.72 3588746 32

TONY CHACHERE'S FISH FRY (OPT. SHIPPER) 3034062 0007199800000 &TONYCHAC ASST FISHFRY SHPR 72/10 OZ 0.88 1.95 29.60 % 1.25 4/5.00 0.00 28.08 3034062 10 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. TONY CHACHERE'S SEASONING (MIX OR MATCH W/ TONY CHACHERE'S RICE MIX / FISH FRY) 4241309 0007199800702 TONY CHAC SPICE N HERBS SSNG 6/5 OZ 0.93 2.03 25.60 % 1.25 4/5.00 0.00 2.40 4241309 360

4241310 0007199800190 TONY CHAC MORE SPICE SSNG 6/7 OZ 0.93 2.03 25.60 % 1.25 4/5.00 0.00 2.40 4241310 0

4263379 0007199800001 TONYS SEASONING SHPR 12/8 OZ 0.93 2.03 25.60 % 1.25 4/5.00 0.00 4.80 4263379 76

SUPERVALU - Indianola Page 26 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE TONY CHACHERE'S SEASONING (OPT. SHIPPER) 3059428 0007199800000 &TONYCHAC SEASONG CREOLE DSP 72/8OZ 0.88 2.03 29.60 % 1.25 4/5.00 0.00 32.40 3059428 10 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. HUNGRY JACK INSTANT POTATOES 26.7 OZ 4300614 Y 0001114079800 @HUNGRYJK MASHED POTATOES 6/26.7 OZ 2.30 3.89 23.24 % 2.99 0.00 3.00 4300614 30

MAHATMA RICE 10 LB 4583964 0001740011066 MAHATMA EXTRA LNG GRN RICE 4/10LB 5.01 10.27 16.36 % 5.99 0.00 9.16 4583964 45

SHAWNEE FLOUR / CORNMEAL 5 LB 3642170 0007007030079 SHAWNEE CORN ML BTTRMLK SR 8/5LB 1.68 3.07 15.83 % 1.99 0.00 4.00 3642170 60

3642174 0007007030041 SHAWNEE CORNMEAL YELLOW 8/5LB 1.68 3.07 15.83 % 1.99 0.00 4.00 3642174 60

3642175 0007007050062 SHAWNEE S.R.MEAL WHITE 8/5 LB 1.68 3.07 15.83 % 1.99 0.00 4.00 3642175 60

3642185 0007007030080 SHAWNEE SR YEL MEAL 8/5LB 1.68 3.07 15.83 % 1.99 0.00 4.00 3642185 60

3648815 0007007010009 SHAWNEE FLOUR ALL PURPOSE 8/5LB 1.83 2.99 8.04 % 1.99 0.00 3.76 3648815 60

3648820 0007007020028 SHAWNEE FLOUR SELF RISING 8/5LB 1.83 3.15 8.04 % 1.99 0.00 4.64 3648820 60

MORRISON'S CORNBREAD MIX 3107442 Y 0007023300344 MORRI TX STYLE CORNBREAD 36/6 OZ 0.35 0.73 30.00 % 0.50 2/1.00 0.00 3.60 3107442 12

3107444 Y 0007023300317 MORRISON YELLOW CORNBREAD M 36/6 OZ 0.33 0.67 34.00 % 0.50 2/1.00 0.00 3.60 3107444 24

3107445 Y 0007023300309 MORRISON CORN KITS 36/6 OZ 0.35 0.73 30.00 % 0.50 2/1.00 0.00 3.60 3107445 26

LIBBY'S VIENNA SAUSAGE 3927534 0003900008663 @LIBBY VIENNA SAUSAGE 48/4.6 OZ 0.50 0.97 25.37 % 0.67 3/2.00 0.00 5.76 3927534 50

SUPERVALU - Indianola Page 27 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE LIBBY'S VIENNA SAUSAGE 3927537 0003900008669 @LIBBY VIENNA SAUG CHICKN 24/4.6 OZ 0.50 0.97 25.37 % 0.67 3/2.00 0.00 2.88 3927537 40

SWANSON ASSORTED CAN MEATS 3925670 0005100022257 @SWANSON PORK W/BBQ SAUCE 12/9.7 OZ 2.55 3.93 14.72 % 2.99 0.00 2.88 3925670 32

3925671 0005100022256 @SWANSON TRKY WHT PREM CHNK 12/9.7 OZ 2.55 3.93 14.72 % 2.99 0.00 2.88 3925671 18

3925794 0005100020922 @SWANSON GRLD CHUNK CHICKEN 12/9.75 OZ 2.55 3.93 14.72 % 2.99 0.00 2.88 3925794 144

3925795 0005100020921 @SWANSON BUFFALO CHNK CHCKN 12/9.75 OZ 2.55 3.93 14.72 % 2.99 0.00 2.88 3925795 80

3929455 0005100018806 @SWANSON SWNCHKWHITECHIC12Z 12/12.5 OZ 2.55 3.93 14.72 % 2.99 0.00 2.88 3929455 64

CAMPBELL'S WELL YES! SOUP 4460764 0005100023260 CAMPBELL WY SOUP TOM CARROT 12/16.6 OZ 1.35 2.89 32.50 % 2.00 2/4.00 0.00 9.12 4460764 120

4460766 0005100023262 CAMPBELL WY SOUP CHKN NOODL 12/16.2 OZ 1.35 2.89 32.50 % 2.00 2/4.00 0.00 9.12 4460766 120

4460771 0005100023255 CAMPBELLS WY SOUP LENTIL VEG 12/16.3 OZ 1.35 2.89 32.50 % 2.00 2/4.00 0.00 9.12 4460771 120

4460772 0005100023258 CAMPBELL WY SOUP CHK WLD RC 12/16.3 OZ 1.35 2.89 32.50 % 2.00 2/4.00 0.00 9.12 4460772 120

4460773 0005100023257 CAMPBELL WY SP MNESTRN KALE 12/16.1 OZ 1.35 2.89 32.50 % 2.00 2/4.00 0.00 9.12 4460773 120

4460775 0005100023259 CAMPBELLS WY SP IT VEG FARRO 12/16.1 OZ 1.35 2.89 32.50 % 2.00 2/4.00 0.00 9.12 4460775 120

CAMPBELL'S WELL YES! SOUP (OPT. SHIPPER) 3070186 0005100023258 &CAMPBELL WY VAR SHPR 36/1 CT 1.25 2.85 37.50 % 2.00 2/4.00 0.00 30.96 3070186 1 SHIPPER CONT: 12 EACH OF CHICKEN NOODLE, ROASTED CHICKEN W/ WILD RICE, TOMATO CARROT BISQUE MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPERVALU - Indianola Page 28 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE VAN CAMP PORK & BEANS 4521156 0005200001122 @VANCAMPS PORK & BEANS 24/15OZ 0.60 1.15 24.05 % 0.79 0.00 6.24 4521156 72

DEL MONTE PASTA SAUCE 4100353 0002400052365 DEL MONTE PSTA SCE PPR MSHRM 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100353 98

4100354 0002400052366 DEL MONTE PASTA SCE MSHRM 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100354 112

4100355 0002400052369 DEL MONTE 4CHS SPAGHETTI SCE 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100355 84

4100358 0002400052371 DEL MONTE PSTA SCE ITLAN HRB 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100358 98

4100359 0002400052363 DEL MONTE TRAD SPHGHTI SAUCE 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100359 84

4100360 0002400052364 DEL MONTE PSTA SCE GARLIC/ON 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100360 98

4100363 0002400052367 DEL MONTE PASTA SCE MT FLVR 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100363 84

4100364 0002400052368 DEL MONTE TOM BSL PSTA SAUCE 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100364 98

4100366 0002400052372 DEL MONTE CHNK GRLC SPGH SCE 12/24 OZ 0.75 1.19 24.24 % 0.99 0.00 0.96 4100366 42

DEL MONTE PASTA SAUCE (OPT. PALLET) 3052072 0002400052363 &DEL MONT PASTA SAUCE PLT 840/24 OZ 0.72 1.19 27.27 % 0.99 0.00 92.40 3052072 1 PALLET CONT: 15 MEAT, 30 TRADITIONAL, 25 MUSHROOMS MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. HEINZ SLOPPY JOE SAUCE 3927910 0001300052130 HEINZ CLASSIC SLPY JOES 12/15.5OZ 0.69 1.35 30.30 % 0.99 0.00 2.64 3927910 136

CRYSTAL HOT SAUCE 6 OZ 3555764 Y 0004840000429 CRYSTAL SAUCE XHOT 12/6 OZ 0.38 1.15 24.00 % 0.50 2/1.00 0.00 3.86 3555764 92

SUPERVALU - Indianola Page 29 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE CRYSTAL HOT SAUCE 6 OZ 3555770 Y 0004840000002 CRYSTAL SAUCE PURE HOT 24/6 OZ 0.38 1.03 24.00 % 0.50 2/1.00 0.00 4.64 3555770 104

PRINGLES 4339998 Y 0003800084519 @PRINGLES MLT GRN SR CRM ON 14/6.63 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4339998 26

4340002 Y 0003800014482 @PRINGLES SCRMING DILL EXTRM 14/5.96 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340002 26

4340030 Y 0003800085032 @PRINGLES TRTILLAS ZSTY SLSA 14/6.42 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340030 39

4340062 Y 0003800013108 @PRNGLES CRSPS CHDCHS LS LT 14/5.95 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340062 52

4340103 Y 0003800084505 @PRINGLES RANCH 14/5.96 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340103 39

4340149 Y 0003800085180 @PRINGLE FT KCKN' CHKN TACO 14/5.96 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340149 39

4340152 Y 0003800013569 @PRNGLES CRSP TRTLA CHLICHS 14/6.42 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340152 65

4340215 Y 0003800084753 @PRINGLES CHILE CON QUESO 14/5.96 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340215 52

4340253 Y 0003800013841 @PRINGLES CHIPS CRISP ORGNL 14/5.2 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340253 65

4340254 Y 0003800013843 @PRINGLES CHIP CRSP SR CRM O 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340254 65

4340255 Y 0003800013854 @PRINGLES CHIPS CRISP BBQ 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340255 65

4340256 Y 0003800013857 @PRINGLES CHIP CRSP CHDR CHS 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340256 65

4340257 Y 0003800013897 @PRINGLES CHIP CRSP CHD SR/C 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340257 65

SUPERVALU - Indianola Page 30 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE PRINGLES 4340259 Y 0003800013874 @PRINGLES CHIP CRSP FRNC ONI 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340259 65

4340261 Y 0003800013887 @PRINGLES CHIP CRSP JLPNO 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340261 65

4340262 Y 0003800013889 PRINGLES CHIP CRSP LD BK PT 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340262 65

4340264 Y 0003800013863 @PRINGLES CHIPS CRISP PIZZA 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340264 65

4340266 Y 0003800013860 @PRINGLES CHIP CRSP SLT VNGR 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340266 65

4340268 Y 0003800013876 @PRINGLES CHIP CRSP CHSBURG 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340268 65

4340270 Y 0003800013919 @PRINGLES CHIP CRSP BFLO RNC 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340270 65

4340271 Y 0003800013881 @PRINGLES CHIP CRSP LT SLTD 14/5.2 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340271 65

4340272 Y 0003800013932 PRINGLES CHIP CRSP BUFL WNG 14/5.5 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340272 65

4340274 Y 0003800016527 @PRINGLES CHIP CRSP ORG R/F 14/4.9 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4340274 65

4341239 Y 0003800084913 @PRINGLES ORIGINAL TORTILLA 14/6.1OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4341239 39

4341277 Y 0003800084488 @PRINGLES RED FAT SC N ONION 14/5.64 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4341277 26

4341294 Y 0003800084917 @PRINGLES SOUTHWEST RANCH 14/6.42OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4341294 39

4341295 Y 0003800084915 @PRINGLES NACHO CHS TORTILLA 14/6.42OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4341295 39

SUPERVALU - Indianola Page 31 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE PRINGLES 4341307 Y 0003800084503 @PRINGLES HONEY MUSTARD 14/5.96 OZ 1.17 1.83 22.24 % 1.50 2/3.00 0.00 2.66 4341307 39

PRINGLES (OPT. PALLET) 3060892 0003800000000 &PRINGLES CHPS PTATO MXD MOD 336/1 CT 1.12 1.93 25.56 % 1.50 2/3.00 0.00 80.64 3060892 1 PALLET CONT: 168 ORIG, 84 SOUR CRM & ONION, 84 CHEDDAR CHEESE MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3062124 0003800000000 &PRINGLES US 3 FLV MXD 84/5.68OZ 1.12 1.93 25.56 % 1.50 2/3.00 0.00 20.16 3062124 6 PALLET CONT: 42 ORIG, 28 SOUR CRM & ONION, 14 CHEDDAR CHEESE MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE.

3062140 Y 0003800000000 PRINGLES POTATO CHIPS DSP 364/5.68OZ 1.12 1.93 25.56 % 1.50 2/3.00 0.00 87.36 3062140 1 PALLET CONT: 168 ORIG, 42 ORIG BBQ, 42 CHEDDAR CHEESE, 84 SOUR CRM & ONION, 28 PIZZA MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. DEL MONTE FRUIT CUPS 4 PK 3660077 Y 0002400050776 DEL MONTE NSA DICED PEARS 4P 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660077 60

3660080 Y 0002400054997 DEL MONTE PNAPL/COCONUT CUPS 6/16 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660080 72

3660117 0002400055418 DEL MONTE F&V FSN APL PEAR W 6/16 OZ 1.43 2.97 42.80 % 2.50 2/5.00 0.00 4.50 3660117 36

3660120 0002400022342 )DELMONTE PINEAPPLE 2PK 6/14 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660120 56

3660130 0002400022341 )DELMONTE RED GRAPEFRUIT 2PK 6/14 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660130 168

3660131 0002400022346 DEL MONTE GRPFRT ORANGES 2PK 6/14 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660131 168

3660132 0002400022343 )DELMONTE MANDARIN ORANGE 2P 6/14 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660132 56

3660144 Y 0002400050883 DEL MONTE BRN SGR CIN PEACH 6/16 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660144 72

3660151 0002400052571 DEL MONTE DICD MNGO&PINEAPL 6/16 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3660151 72

SUPERVALU - Indianola Page 32 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE DEL MONTE FRUIT CUPS 4 PK 3661365 0002400003409 DEL MONTE DCD PCHS LTSYR 4PK 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661365 48

3661544 Y 0002400003411 DEL MONTE BAN/STW/PCH LTS 4P 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661544 96

3661545 Y 0002400005197 DEL MONTE PEACH NPCH GEL 4PK 6/4OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661545 48

3661570 Y 0002400003057 DEL MONTE PCH+RSPBRY GEL 4PK 6/4OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661570 48

3661572 0002400039342 DEL MONTE NSA PLST YC PCH 4P 6/15 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661572 108

3661831 0002400003412 DEL MONTE CHRY MXFRT LTSY 4P 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661831 96

3661836 0002400003559 DEL MONTE TROPICAL FRUIT 4PK 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661836 108

3661903 Y 0002400050777 DEL MONTE NSA MIXED FRUIT 4P 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3661903 36

3662658 0002400003410 DEL MONTE MX FRT LT SYRUP 4P 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3662658 96

3662721 Y 0002400005199 DEL MONTE MX FRT CHRY GL 4PK 6/18OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3662721 60

3666025 0002400039344 DEL MONTE PEAR FRT CUPS 4PK 6/16 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3666025 48

3666907 0002400036702 DEL MONTE MNDRN ORNG NSA 4PK 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3666907 96

3666928 0002400005044 DEL MONTE MAND ORANGE 4PK 6/4OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3666928 108

3666929 Y 0002400005198 DEL MONTE LT MNDORG/ORG GL4P 6/18OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3666929 96

SUPERVALU - Indianola Page 33 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE DEL MONTE FRUIT CUPS 4 PK 3668828 0002400003558 DEL MONTE PINEAPL IN JCE 4PK 6/16OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3668828 60

3669476 0002400003056 DELMONTE PCH+STR/BAN LT 4PK 6/4OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3669476 96

3669479 Y 0002400052445 DEL MONTE DICED MANGOS 6/16 OZ 1.60 2.97 35.93 % 2.50 2/5.00 0.00 3.47 3669479 36

DEL MONTE FRUIT CUPS 4 PK (OPT. SHIPPER) 3030565 0002400000000 &DEL MONT FRUIT VEG FUSIONS 32/16 OZ 1.41 2.97 43.60 % 2.50 2/5.00 0.00 24.64 3030565 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3030634 0002400000000 &DELMONTE FRUIT CUPS 4PK DSP 32/16 OZ 1.58 2.97 36.80 % 2.50 2/5.00 0.00 19.20 3030634 12 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. KOOL-AID JAMMERS 10 PK 3837086 0004300006571 KOOL-AID JAMMERS SHRKLBERRY 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3837086 36

3843852 0004300006640 KOOL-AID JAMMRS CHRY LMEAID 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3843852 36

3852471 0004300005378 KOOL-AID JAMMRS LEMONADE 0% 4/60 OZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3852471 72

3852472 0004300005377 KOOL-AID JAMMERS WATRMLN 0% 4/60 OZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3852472 84

3867280 0004300002821 KOOL-AID JAMRS ORANGE 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3867280 96

3867281 0004300002822 KOOL-AID JAMRS BLUE RASP 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3867281 96

3867282 0004300002825 @KOOLAID JAMRS TROP PUNCH 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3867282 96

3867283 0004300002826 @KOOLAID JAMRS CHERRY 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3867283 96

3867285 0004300002828 KOOL-AID JAMRS GRAPE 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3867285 96

SUPERVALU - Indianola Page 34 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE KOOL-AID JAMMERS 10 PK 3867286 0004300002827 KOOL-AID JAMRS STRAW KIWI 4/60 FZ 1.73 3.19 13.63 % 2.00 2/4.00 0.00 2.25 3867286 96

KOOL-AID JAMMERS 10 PK (OPT. PALLET) 3040847 0004300000000 &KOOL-AID JAMRS MXD 4FLV MOD 192/60FZ 1.65 3.19 17.53 % 2.00 2/4.00 0.00 123.00 3040847 1 MOD CONT: 48 EACH OF GRAPE, KIWI STRAWBERRY, CHERRY, TROPICAL PUNCH MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. KOOL-AID JAMMERS 10 PK-TN 3837087 0004300006571 KOOL-AID JMMRS SHARKLBRY TN 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3837087 36

3843853 0004300006640 KOOL-AID JMMR CHRY LIME TN 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3843853 96

3852021 0004300005378 KOOL-AID JAMMRS LMNDE 0% TN 4/60 OZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3852021 96

3852023 0004300005377 KOOL-AID JMMRS WTRMLN 0% TN 4/60 OZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3852023 96

3867140 0004300002822 KAJ BLUE RASP TN 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3867140 72

3867142 0004300002825 KAJ TROP PUNCH TN 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3867142 96

3867288 0004300002821 KAJ ORANGE TN 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3867288 72

3867311 0004300002826 KOOL-AID JAMRS CHERRY TN 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3867311 72

3867313 0004300002827 KOOL-AID JAMRS STRW KIWI AR 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3867313 72

3867315 0004300002828 KAJ GRAPE TN 4/60 FZ 1.77 3.25 11.38 % 2.00 2/4.00 0.00 2.25 3867315 100

KOOL-AID JAMMERS 10 PK-TN (OPT. PALLET) 3040874 0004300000000 &KOOL-AID JAMRS MXD 4FLV TN 192/60 FZ 1.69 3.19 15.36 % 2.00 2/4.00 0.00 123.00 3040874 1 MOD CONT: 48 EACH OF GRAPE, KIWI STRAWBERRY, CHERRY, TROPICAL PUNCH MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPERVALU - Indianola Page 35 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE KOOL-AID JAMMERS 10 PK-AR 3837088 0004300006571 KOOL-AID JMMRS SHARKLBRY AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3837088 36

3843854 0004300006640 KOOLAID JMMRS CHRY LIME AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3843854 96

3852022 0004300005378 KOOL-AID JAMMRS LMNDE 0% AR 4/60 OZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3852022 96

3852026 0004300005377 KOOL-AID JMMRS WTRMLN 0% AR 4/60 OZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3852026 96

3867139 0004300002822 KAJ BLUE RASP AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3867139 72

3867141 0004300002825 KAJ TROP PUNCH AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3867141 96

3867287 0004300002821 KAJ ORANGE AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3867287 72

3867309 0004300002826 KOOL-AID JAMRS CHERRY AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3867309 72

3867312 0004300002827 KOOL-AID JAMRS STRW KIWI AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3867312 72

3867314 0004300002828 KAJ GRAPE AR 4/60 FZ 1.83 3.23 8.63 % 2.00 2/4.00 0.00 2.25 3867314 100

KOOL-AID JAMMERS 10 PK-AR (OPT. PALLET) 3040883 0004300000000 KOOL-AID JAMRS MXD 4FLV AR 192/60 FZ 1.75 3.27 12.61 % 2.00 2/4.00 0.00 123.00 3040883 1 MOD CONT: 48 EACH OF GRAPE, KIWI STRAWBERRY, CHERRY, TROPICAL PUNCH MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. LITTLE HUGS 20 PK 3862781 Y 0007480605025 LIL HUGS TROP CASE 20/8FZ 1/160 FZ 2.30 5.03 23.08 % 2.99 0.00 1.20 3862781 84

3862790 Y 0007480601500 LIL HUGS ASST CASE 20/8FZ 1/160 FZ 2.30 5.03 23.08 % 2.99 0.00 1.20 3862790 84

SUPERVALU - Indianola Page 36 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE LITTLE HUGS 20 PK 3867471 Y 0007480601503 LIL HUG BRRY BLEND VAR 20 1/160 FZ 2.30 5.03 23.08 % 2.99 0.00 1.20 3867471 70

LITTLE HUGS 20 PK (OPT. PALLET) 3040661 Y 0007480600000 DAILYS HUG TROP 20CT PLT 154/160OZ 2.30 4.87 23.08 % 2.99 0.00 184.80 3040661 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3040907 Y 0007480600000 LIL HUGS 20CT ASSRTD PALLET 154/160 OZ 2.30 4.87 23.08 % 2.99 0.00 184.80 3040907 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3041922 Y 0007480600000 DAILY'S LTL HUGS BRRY BLND 154/20 CT 2.30 4.87 23.08 % 2.99 0.00 184.80 3041922 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. LITTLE HUGS 20 PK-TN 3852225 Y 0007480601503 LIL HUG BRY BLND VAR 20 TN 1/160 FZ 2.37 5.05 32.29 % 3.50 2/7.00 0.00 1.20 3852225 154

3862785 Y 0007379805025 LIL HUGS TROP CASE 20/8Z TN 1/160FZ 2.37 5.13 32.29 % 3.50 2/7.00 0.00 1.20 3862785 154

3862792 Y 0007480601500 LIL HUGS ASST CASE 20/8Z TN 1/160FZ 2.37 5.05 32.29 % 3.50 2/7.00 0.00 1.20 3862792 154

LITTLE HUGS 20 PK-TN (OPT. PALLET) 3040662 0007480600000 DAILYS HUGTROP 20CTPLT TN 154/160OZ 2.37 4.97 32.38 % 3.50 2/7.00 0.00 184.80 3040662 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3040908 Y 0007480600000 LIL HUGS 20CT ASST PALLT TN 154/160OZ 2.37 4.97 32.38 % 3.50 2/7.00 0.00 184.80 3040908 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3041107 Y 0007480600000 DAILYS LT HUGS BRY BLD TN 154/20 CT 2.37 4.97 32.38 % 3.50 2/7.00 0.00 184.80 3041107 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. LITTLE HUGS 20 PK-AR 3852226 Y 0007480601503 LIL HUG BRY BLND VAR 20 AR 1/160 FZ 2.57 5.43 26.57 % 3.50 2/7.00 0.00 1.20 3852226 154

3862783 Y 0007379805025 LIL HUGS TROP CASE 20/8Z AR 1/160FZ 2.57 5.43 26.57 % 3.50 2/7.00 0.00 1.20 3862783 154

3862791 Y 0007480601500 LIL HUGS ASST CASE 20/8Z AR 1/160FZ 2.57 5.43 26.57 % 3.50 2/7.00 0.00 1.20 3862791 154

SUPERVALU - Indianola Page 37 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE LITTLE HUGS 20 PK-AR (OPT. PALLET) 3040660 0007480600000 DAILYS HUGTROP 20CTPLT AR 154/160OZ 2.56 5.23 26.78 % 3.50 2/7.00 0.00 184.80 3040660 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3040909 Y 0007480600000 LIL HUGS 20CT ASST PALLT AR 154/160OZ 2.56 5.23 26.78 % 3.50 2/7.00 0.00 184.80 3040909 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3041108 Y 0007480600000 DAILYS LT HUGS BRY BLD AR 154/20 CT 2.56 5.25 26.78 % 3.50 2/7.00 0.00 184.80 3041108 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. NIAGARA WATER 24 PK 4448830 0002754100123 NIAGARA DRNKNG WTR24/16.9Z 1/405.6FZ 1.85 2.99 26.00 % 2.50 2/5.00 0.00 0.30 4448830 84

NIAGARA WATER 24 PK (OPT. PALLET) 3070308 0002754100000 &&NIAGARA 24-16.9OZ PLT 84/405.6OZ 1.85 2.99 26.00 % 2.50 2/5.00 0.00 25.20 3070308 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. TETLEY FAMILY SIZE TEA BAGS 24 CT 4516010 Y 0001115605005 TETLEY ICE BLND FM SZ SQR 12/24 CT 1.24 2.53 30.91 % 1.79 0.00 6.40 4516010 40

4516011 Y 0001115605805 TETLEY TET CLASS FS RO TB 12/24CT 1.24 2.53 30.91 % 1.79 0.00 6.40 4516011 40

TETLEY FAMILY SIZE TEA BAGS 24 CT (OPT. SHIPPER) 3074145 Y 0001115600000 TETLEY ICE BLND FS SQR TB 84/24CT 1.08 2.53 39.66 % 1.79 0.00 57.96 3074145 6 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. FOLGER'S K-CUP COFFEE 12 CT 3500643 0002550020419 @FOLGERS HAZELNUT CRM KCUP 6/3.81 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3500643 80

3500668 Y 0002550020546 @FOLGERS CFE HLF CAFF 12KCP 6/3.38 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3500668 40

3500682 Y 0002550010129 FOLGERS CFFEE HOUSE KCUP12 6/3.38 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3500682 20

3503982 Y 0002550020212 @FOLGERS GRD CLSSC RST SSRV 6/3.38 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3503982 140

3503983 Y 0002550020204 @FOLGERS GRD MRNNG CFE SSRV 6/3.38 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3503983 140

SUPERVALU - Indianola Page 38 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE FOLGER'S K-CUP COFFEE 12 CT 3504077 0002550020289 @FOLGERS FRNCH RST CFE KCUP 6/12 CT 4.98 9.17 16.81 % 5.99 0.00 9.60 3504077 100

3504078 0002550020283 @FOLGERS MOCHA SWIRL K-CUP 6/12 CT 4.98 9.17 16.81 % 5.99 0.00 9.60 3504078 100

3508489 Y 0002550020044 @FOLGERS FGS BLK SLK SGLSRV 6/3.38OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3508489 140

3508490 Y 0002550020043 @FOLGERS SSRV FOL VAN BSCTI 6/3.81 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3508490 140

3508491 Y 0002550020042 @FOLGERS FGS CLMB DEC SSRV 6/3.81OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3508491 140

3508492 Y 0002550020040 @FOLGERS SSRV FOL SEL CLMBN 6/3.81 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3508492 140

3508494 Y 0002550020106 @FOLGERS CARAML DRIZZL SSRV 6/3.81 OZ 4.98 9.17 16.81 % 5.99 0.00 9.60 3508494 1

AUNT JEMIMA SYRUP 4501060 0003000005970 @AUNTJEMI SYRUP 12/24 OZ 2.09 4.39 30.21 % 2.99 0.00 13.72 4501060 36

4501095 0003000005940 AUNT JEMI SYRUP BUTTER RICH 12/24 FZ 2.09 4.39 30.21 % 2.99 0.00 13.72 4501095 36

4501140 0003000005800 @AUNTJEMI SYRUP LITE 12/24 OZ 2.09 4.39 30.21 % 2.99 0.00 13.72 4501140 36

4501190 0003000005620 @AUNTJEMI SYRUP BUTTER LITE 12/24 OZ 2.09 4.39 30.21 % 2.99 0.00 13.72 4501190 36

AUNT JEMIMA SYRUP / PANCAKE MIX (OPT. PALLET) 3032951 0003000005300 &AUNTJEMI AJ PCM&SY VAR DSPL 141/2 LB VARIES 4.87 VARIES VARIES 0.00 151.23 3032951 1 PALLET CONT: 33 BUTTERMILK COMPLETE PANCAKE MIX, 36 BUTTER LIGHT SYRUP, 72 ORIG SYRUP MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. PETER PAN PEANUT BUTTER 3817569 0004530000549 @PETERPAN CREAMY PNT BTR 12/16.30OZ 1.60 3.23 20.00 % 2.00 2/4.00 0.00 9.24 3817569 105 SUPERVALU - Indianola Page 39 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE PETER PAN PEANUT BUTTER 3817570 0004530000540 PETER PAN CRNCHY PNT BTR 12/16.30OZ 1.60 3.23 20.00 % 2.00 2/4.00 0.00 9.24 3817570 105

3817573 Y 0004530000542 PETERPAN CRM HNY 12/16.30OZ 1.60 3.23 20.00 % 2.00 2/4.00 0.00 9.24 3817573 90

3817574 Y 0004530000541 @PETERPAN CRN HNY PB 12/16.3OZ 1.60 3.23 20.00 % 2.00 2/4.00 0.00 9.24 3817574 45

3817579 Y 0004530000510 PETERPAN WHPD PNT BTTR 12/13OZ 1.60 3.23 20.00 % 2.00 2/4.00 0.00 9.24 3817579 60

3817581 Y 0004530000536 PETER PAN NTRL CREAMY PB 12/16.30OZ 1.60 3.23 20.00 % 2.00 2/4.00 0.00 9.24 3817581 90

PETER PAN PEANUT BUTTER (OPT. DISPLAY) 3040015 0004530000000 &PETERPN PNTBTR 10CS DISPLY 120/16.3 OZ 1.56 3.23 22.00 % 2.00 2/4.00 0.00 97.20 3040015 1 SHIPPER CONT: 84 CREAMY, 36 CRUNCHY MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. ORVILLE POPCORN 6 - 10 PK 4320492 0002700062318 @ORVILLE POPCORN MINI 6/13.96OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4320492 28

4320493 0002700062317 @ORIVILLE POPCORN MINI MTB 6/17.98OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4320493 26

4320494 0002700062323 @ORVILLE PCORN CLASSIC BUTR 6/16.15OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4320494 48

4320495 0002700062324 @ORVILRED POPCORN MINIS BUTR 6/15OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4320495 48

4320496 0002700062325 @ORVILRED MINIS NTRL LME&SLT 6/15OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4320496 48

4320500 Y 0002700052388 ORVILLE R KTL KORN MINI PCRN 6/13.96OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4320500 14

4323075 Y 0002700049032 @ORVREDEN POPCORN 6PK BUTTER 6/17.4 OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4323075 90

4323076 Y 0002700049017 @)ORVILLE PPCRN 6PK MVTH BTR 6/17.4OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4323076 90

SUPERVALU - Indianola Page 40 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE ORVILLE POPCORN 6 - 10 PK 4323077 Y 0002700049021 ORVREDEN SMART POP BUTTER 6/17.4 OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4323077 63

4323080 Y 0002700049014 @)ORVILLE ORV 6/6 17.4 ULTBT 6/17.4 OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4323080 21

4323624 Y 0002700052305 ORVILLE ORV SP KK 10PKMINI 6/11.64OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4323624 48

4323677 Y 0002700048079 ORV REDEN MNI MVTHTR BTR 10P 6/15OZ 2.28 5.97 23.75 % 2.99 0.00 10.68 4323677 16

LAY'S STAX CANISTERS 4334052 Y 0002840005509 LAYS STAX ORIGINAL 11/5.75 OZ 0.76 1.55 23.32 % 0.99 0.00 3.20 4334052 28

4334053 Y 0002840005515 LAYS STAX SR CRM ONION 11/5.5 OZ 0.76 1.55 23.32 % 0.99 0.00 3.20 4334053 28

4334055 Y 0002840005510 LAYS STAX MESQUITE CHIP 11/5.5 OZ 0.76 1.55 23.32 % 0.99 0.00 3.20 4334055 14

4334057 Y 0002840005511 LAYS STAX CHDR CHIPS 11/5.5 OZ 0.76 1.55 23.32 % 0.99 0.00 3.20 4334057 28

LAY'S STAX CANISTERS (OPT. SHIPPER) 3061928 0002840005509 &LAYS POT CHP SHPR W/CPN 96/5.75OZ 0.76 1.55 23.18 % 0.99 0.00 27.79 3061928 1 SHIPPER CONT: 48 ORIG, 24 SOUR CREAM & ONION, 24 MESQUITE MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. DUNCAN HINES PERFECT SIZE / DECADENT CAKE MIX 3100624 0064420941485 DUNHINES STRAWBERY CUP CAKE 8/19.4 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100624 60

3100627 Y 0064420941520 @DNHINESS PERF SZ KEY LIME 8/6.2 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100627 104

3100633 Y 0064420941521 @DNHINESS CHSECKE MX PERF SZ 8/6.6 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100633 104

3100657 0064420940400 @DNCNHNS CHOC LOVERS CAKE 8/9.4 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100657 52

SUPERVALU - Indianola Page 41 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE DUNCAN HINES PERFECT SIZE / DECADENT CAKE MIX 3100658 0064420940405 @DNCNHNS PS CAKE GOLDEN FDG 8/9.4 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100658 52

3100659 0064420940420 @DNCNHNS PS CAKE STRWBR CRM 8/9.4 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100659 65

3100660 0064420940410 @DNCNHNS PS CAKE LMN BLISS 8/9.4 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100660 65

3100670 Y 0064420941522 @DNHINESS CHC CR PIE PERF SZ 8/5.7 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3100670 104

3101017 0064420941470 DUNHINES RED VELV CPK W/FRS 8/19.4 OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3101017 45

3101023 0064420941340 @DUNHINE GERMAN CHOC CAKE 8/21OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3101023 60

3101027 0064420941300 @DUNHINES CARROT CAKE 8/21.4OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3101027 60

3102476 0064420941330 @DNCHINS TRPL CHOC CAKE 8/21OZ 1.82 3.23 27.40 % 2.50 2/5.00 0.00 5.20 3102476 60

VIRTUE BATH TISSUE 12 ROLL 3994820 0007274006461 VIRTUE BTH TISSUE UNSCENT 6/2700 CT 2.26 3.69 24.47 % 2.99 0.00 3.44 3994820 24

3994821 0007274006481 VIRTUE BTH TISSUE LVNDR 6/2700 CT 2.26 3.69 24.47 % 2.99 0.00 3.44 3994821 24

VIRTUE BATH TISSUE 12 ROLL (OPT. PALLET) 3041601 0007274006481 &VIRTUE BTH TSU LVNDR 12RL 100/1 CT 2.21 3.67 26.09 % 2.99 0.00 49.80 3041601 100 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3041602 0007274006461 &VIRTUE BTH TSU UNSCNT12RL 100/1 CT 2.21 3.67 26.09 % 2.99 0.00 49.80 3041602 100 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. VELVET TOWELS 1 ROLL 4005319 0007274098811 VELVET 2PLY WHT PAPERTOWL 30/1RL 0.37 0.93 38.39 % 0.60 5/3.00 0.00 5.70 4005319 24

SUPERVALU - Indianola Page 42 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers INSIDE FEATURE FAB LIQUID / POWDER DETERGENTS 4392127 Y 0088596737052 FAB FAB RAIN FRST 2X L 6/50 OZ 2.02 6.23 32.44 % 2.99 0.00 18.54 4392127 36

4392129 Y 0088596737055 FAB OCN BRZ 2X LQ DET 6/50 OZ 2.02 6.23 32.44 % 2.99 0.00 18.54 4392129 36

4397000 Y 0088596736212 FAB OCEAN BREEZE 32WL 4/2.10LB 2.20 5.95 26.51 % 2.99 0.00 9.96 4397000 60

4397001 Y 0088596736216 FAB RAIN FOREST 32WL 4/2.10LB 2.20 5.95 26.51 % 2.99 0.00 9.96 4397001 60

FAB LIQUID DETERGENTS (OPT. PALLET) 3067335 Y 0088596737050 FAB 2X LQ DET MX PALLT 216/50OZ 1.98 6.45 33.78 % 2.99 0.00 676.08 3067335 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. AJAX DISH LIQUID 4400024 Y 0003500044668 AJAX DISH LIQUID LEMON 20/12.6 OZ 0.75 1.37 24.24 % 0.99 0.00 4.20 4400024 39

4400025 Y 0003500044667 AJAX DISH LIQUID ORANGE 20/12.6 FZ 0.75 1.37 24.24 % 0.99 0.00 4.20 4400025 39

4400026 Y 0003500044672 AJAX DISH LIQUID LIME 20/12.6 FZ 0.75 1.37 24.24 % 0.99 0.00 4.20 4400026 39

4400033 Y 0003500044669 AJAX AJAX DSH LQ GRPFRT 20/12.6 FZ 0.75 1.37 24.24 % 0.99 0.00 4.20 4400033 39

NUNN-BETTER DRY DOG FOOD 16 LB 4029436 0004169400855 NUNNBETTR MINI CHUNKS 1/16LB 4.75 9.09 32.05 % 6.99 0.00 2.00 4029436 60

4029437 0004169400845 NUNNBETTR GOLDEN NUGGETS 1/16LB 4.75 9.09 32.05 % 6.99 0.00 2.00 4029437 60

LINE ITEM VIGO YELLOW RICE CANISTER 32 OZ 4580873 Y 0007107203080 VIGO YELLOW RICE SAFFRN 4/2 LB 2.90 4.59 27.26 % 3.99 0.00 1.29 4580873 23

SUPERVALU - Indianola Page 43 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers LINE ITEM VIGO ORGANIC QUINOA 4580874 Y 0007107203028 VIGO ORGANIC QUINOA 12/12 OZ 3.26 5.15 25.68 % 4.39 0.00 4.35 4580874 20

WILLIAM'S CHILI SEASONING MIX 3567021 Y 0004114901100 WILLIAMS CHILI SEASONING 24/1 OZ 0.64 1.67 35.35 % 0.99 0.00 6.00 3567021 185

WILLIAM'S CHILI SEASONING MIX (OPT. SHIPPER) 3031790 Y 0004114910016 &WILLIAMS CHILI SEASONING 144/1 OZ 0.61 1.39 38.38 % 0.99 0.00 40.32 3031790 12 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. PIONEER ASSORTED GRAVY MIX 3561854 Y 0004146039829 PIONEER GRAVY MIX/BROWN 24/1.61OZ 0.43 1.05 46.46 % 0.80 5/4.00 0.00 4.36 3561854 112

3561860 Y 0004146020279 PIONEER GRAVY MIX BF RSTD 12/1.41 OZ 0.55 1.45 31.25 % 0.80 5/4.00 0.00 3.62 3561860 168

3561861 Y 0004146039994 PIONEER GRAVY MX PORK RSTD 12/1.41 OZ 0.55 1.45 31.25 % 0.80 5/4.00 0.00 3.62 3561861 168

3561862 Y 0004146020280 PIONEER GRAVY MX CHKN RSTD 12/1.41 OZ 0.55 1.45 31.25 % 0.80 5/4.00 0.00 3.62 3561862 168

3561864 Y 0004146020249 PIONEER ROAST TRKY GRVY MX 12/1.41 OZ 0.55 1.45 31.25 % 0.80 5/4.00 0.00 3.62 3561864 168

3561872 Y 0004146039888 PIONEER GRAVY MIX/COUNTRY 24/2.75OZ 0.55 1.39 31.25 % 0.80 5/4.00 0.00 5.64 3561872 80

3561880 Y 0004146039887 PIONEER PEPPERED GRAVY MIX 24/2.75OZ 0.55 1.39 31.25 % 0.80 5/4.00 0.00 5.64 3561880 20

3561882 Y 0004146039883 PIONEER CTRY SAUSAGE GRAVY 24/2.75OZ 0.55 1.39 31.25 % 0.80 5/4.00 0.00 5.64 3561882 20

3561887 Y 0004146039837 PIONEER BISCUIT GRAVY MIX 24/2.75OZ 0.55 1.39 31.25 % 0.80 5/4.00 0.00 5.64 3561887 21

PIONEER ASSORTED GRAVY MIX (OPT. SHIPPER) 3032485 Y 0000414600000 PIONEER BRWN GRVY SHPR 192/1.61OZ 0.35 1.05 56.25 % 0.80 5/4.00 0.00 46.08 3032485 8 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. SUPERVALU - Indianola Page 44 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers LINE ITEM PIONEER ASSORTED GRAVY MIX (OPT. SHIPPER) 3032488 Y 0004146039883 &PIONEER GRAVY MIX ASTD DSP 96/2.75 OZ 0.45 1.43 43.75 % 0.80 5/4.00 0.00 29.76 3032488 8 SHIPPER CONT: 48 EACH OF COUNTRY GRAVY & SAUSAGE GRAVY MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. BERTOLLI OLIVE OIL 25.5 OZ 4281308 Y 0004179022093 BERTOLLI XTRA LT OLIVE OIL 6/25.5 FZ 5.34 11.07 33.17 % 7.99 0.00 13.74 4281308 60

4281310 Y 0004179021426 BERTOLLI XTR VRGN OLIVE OIL 6/25.5 FZ 5.97 12.39 25.28 % 7.99 0.00 15.48 4281310 60

PROPEL 6 PK 3835409 Y 0005200013474 @PROPEL MANDARIN ORANGE 4/101.4FZ 2.20 4.77 36.96 % 3.49 0.00 4.98 3835409 20

4438997 0005200050640 @PROPEL KIWI STRAWBRRY 6PK 4/101.4FZ 2.20 4.77 36.96 % 3.49 0.00 4.98 4438997 60

4439008 0005200050633 @PROPEL BERRY 6PK 4/500ML 2.20 4.77 36.96 % 3.49 0.00 4.98 4439008 48

4439009 0005200050648 @PROPEL GRAPE 6PK 4/500ML 2.20 4.77 36.96 % 3.49 0.00 4.98 4439009 60

4439012 0005200050632 @PROPEL LEMON 6PK 4/500ML 2.20 4.77 36.96 % 3.49 0.00 4.98 4439012 40

4442631 Y 0005200000284 PROPEL 6PK BLACK CHERRRY 4/101.4FZ 2.20 4.77 36.96 % 3.49 0.00 4.98 4442631 36

4442632 Y 0005200000285 PROPEL PEACH 6PK 4/101.4FZ 2.20 4.77 36.96 % 3.49 0.00 4.98 4442632 30

MELLO JOY COFFEE 12 OZ 3505651 0085393900001 MELLO JOY BETWEEN ROAST CFFE 6/12 OZ 2.90 6.03 27.40 % 3.99 0.00 8.94 3505651 80

3505652 0085393900002 MELLO JOY MED ROAST COFFEE 6/12 OZ 2.90 6.03 27.40 % 3.99 0.00 8.94 3505652 80

3505653 10853939000000 MELLO JOY DARK ROAST COFFEE 6/12 OZ 2.90 6.03 27.40 % 3.99 0.00 8.94 3505653 80

SUPERVALU - Indianola Page 45 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers LINE ITEM QUAKER REAL MEDLEY CEREAL 3395283 0003000056027 @QUAKER RM CRL GRNL BB PCN 6/11 OZ 2.37 3.99 32.19 % 3.49 0.00 3.80 3395283 32

3395289 0003000056029 @QUAKER RM CRL CN APL WLNT 6/11 OZ 2.37 3.99 32.19 % 3.49 0.00 3.80 3395289 32

3399997 0003000031649 @QUAKER RM GRANOLA RTE BRY 6/10 OZ 2.37 3.99 32.19 % 3.49 0.00 3.80 3399997 32

3399998 0003000031656 @QUAKER QKR RL MED CHOC 6/11OZ 2.37 3.99 32.19 % 3.49 0.00 3.80 3399998 32

3400152 Y 0003000031921 QUAKER RL MD RTE PEACH AP 12/15.5 OZ 2.37 3.99 32.19 % 3.49 0.00 7.60 3400152 12

QUAKER RICE CRISPS 4321721 Y 0003000031249 @QUAKER POP RICE CRSP SC 12/3 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4321721 60

4342180 0003000031977 @QUAKER BUTR PCRN RCE CAKE 12/3.03 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4342180 20

4342181 Y 0003000031984 @QUAKER POP RICE SNCK BBQ 12/3.03 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4342181 60

4345813 0003000015026 @QUAKER FBR CRSPS BLBRY 12/3.5 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4345813 32

4345814 0003000015027 @QUAKER FBR CRSPS BLKBRY 12/3.5 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4345814 32

4345836 0003000016000 @QUAKES SEA SLT & CRK BLK 12/3 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4345836 40

4348456 0003000016912 @QUAKER SR CRM CRSPY RC SK 12/3.03 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4348456 40

4348492 0003000016921 @XQAKER MINI APL CIN CAKES 12/4 OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4348492 40

4348510 0003000016920 @XQUKER POPPED CARAML CORN 12/3.52OZ 0.80 1.85 37.98 % 1.29 0.00 5.88 4348510 40

SUPERVALU - Indianola Page 46 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers LINE ITEM BLACKBURN JELLY / PRESERVES 3800606 Y 0007027050920 BLACKBURN PRESERVES PEACH 12/18 OZ 1.69 2.99 26.16 % 2.29 0.00 4.13 3800606 50

3800612 Y 0007027050820 BLACKBURN JAM RED PLUM MUG 12/18 OZ 1.56 2.73 32.10 % 2.29 0.00 2.57 3800612 50

3800624 Y 0007027050520 BLACKBURN PRESERVES BLKBERRY 12/18 OZ 1.69 2.99 26.16 % 2.29 0.00 4.13 3800624 50

3800627 Y 0007027050220 BLACKBURN PRESERVES STRWBRRY 12/18 OZ 1.69 2.99 26.16 % 2.29 0.00 4.13 3800627 50

HERSHEY CANDY BARS 3120666 0003400000340 CANDY CARAMELLO 18/1.6 OZ 0.55 0.99 30.38 % 0.79 0.00 0.90 3120666 140

3121137 Y 0001070006080 M/C ENG TOFFE 18/1.4 OZ 0.55 0.99 30.38 % 0.79 0.00 0.90 3121137 288

3121327 Y 0003400000052 REESES FAST BREAK BAR 18/1.8 OZ 0.55 0.99 30.38 % 0.79 0.00 0.90 3121327 180

3121707 Y 0003400000652 HERSHEYS CANDY BAR 18/1.55 OZ 0.55 0.99 30.38 % 0.79 0.00 0.90 3121707 192

3121709 0003400000370 HERSHEY BAR SINGLE 18/1.4 OZ 0.55 0.99 30.38 % 0.79 0.00 0.90 3121709 36

3121714 0003400000386 @HERSHEY CANDY BAR 18/1.5 OZ 0.55 0.99 30.38 % 0.79 0.00 0.90 3121714 288

3121957 Y 0003400000245 @HERSHEY SPECIAL DARK BAR 36/1.45 OZ 0.55 0.99 30.38 % 0.79 0.00 1.80 3121957 36

3122192 Y 0003400000163 @HERSHEY REESES BIG CUP BAR 16/1.4OZ 0.55 0.99 30.38 % 0.79 0.00 0.80 3122192 18

3122204 0003400000248 REESE'S REESES PIECES SNGL 18/1.53 OZ 0.55 0.99 30.38 % 0.79 0.00 0.90 3122204 108

3122205 0003400000152 REESES STICKS WAFERS 20/1.5 OZ 0.55 0.99 30.38 % 0.79 0.00 1.00 3122205 216

SUPERVALU - Indianola Page 47 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers LINE ITEM HERSHEY CANDY BARS 3122624 Y 0003400000246 @HERSHEY BARS 36/1.5OZ 0.55 0.99 30.38 % 0.79 0.00 1.80 3122624 144

3122628 Y 0003400000240 @HERSHEY MILK 36/1.55OZ 0.55 0.99 30.38 % 0.79 0.00 1.80 3122628 24

3122656 Y 0003400000330 @HERSHEY HERSHEY YORK MINT 36/1.4CT 0.55 0.99 30.38 % 0.79 0.00 1.80 3122656 36

3122688 Y 0003400000239 @HERSHEY CKY N CRM SNGL BAR 36/1.54OZ 0.55 0.99 30.38 % 0.79 0.00 1.80 3122688 99

3122692 Y 0003400000241 @HERSHEY BARS CHOC ALMOND 36/1CT 0.55 0.99 30.38 % 0.79 0.00 1.80 3122692 144

3122696 Y 0003400000440 @HERSHEY REESE PBUTTER CUPS 36/1CT 0.55 0.99 30.38 % 0.79 0.00 1.80 3122696 144

3122700 Y 0003400000243 @HERSHEY BARS MR. GOODBAR 36/1CT 0.55 0.99 30.38 % 0.79 0.00 1.80 3122700 198

3122708 Y 0003400000244 @HERSHEY TRAY PACK 36/1.9OZ 0.55 0.99 30.38 % 0.79 0.00 1.80 3122708 198

3123647 Y 0003400000046 HERSHEY KITKAT DRK STD BAR 24/1.5 OZ 0.55 0.99 30.38 % 0.79 0.00 1.20 3123647 192

3124096 Y 0001070080422 LEAF ZERO BAR 24/1.85OZ 0.55 0.99 30.38 % 0.79 0.00 1.20 3124096 240

3127924 Y 0003400000320 @HERSHEY 36/1CT 0.55 0.99 30.38 % 0.79 0.00 1.80 3127924 144

3127928 Y 0003400000031 @PETPAUL 36/1CT 0.55 0.99 30.38 % 0.79 0.00 1.80 3127928 192

3141893 Y 0001070080722 @LEAF PAY DAY BAR 24/1CT 0.55 0.99 30.38 % 0.79 0.00 1.20 3141893 144

HEFTY STORAGE / FREEZER BAGS 3960537 0001370081415 @HEFTY BAGS STRGE ZIP GAL 9/15 CT 1.41 2.69 29.20 % 1.99 0.00 4.60 3960537 81

SUPERVALU - Indianola Page 48 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers LINE ITEM HEFTY STORAGE / FREEZER BAGS 3960539 0001370082410 @HEFTY SLIDER FRZR BG GAL 9/10 CT 1.41 2.69 29.20 % 1.99 0.00 4.60 3960539 108

3960540 0001370081220 @HEFTY STRGE BAG FOOD QRT 9/20 CT 1.41 2.69 29.20 % 1.99 0.00 4.60 3960540 81

3960541 0001370082215 @HEFTY FRZR BAG SLIDR QRT 9/15 CT 1.41 2.69 29.20 % 1.99 0.00 4.60 3960541 54

GLAD HI COUNT TRASH BAGS 3970152 Y 0001258778686 GLAD TALL KTCHN ISLAND 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970152 39

3970153 Y 0001258778685 @GLAD GRBG BG TL KIT OS 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970153 65

3970454 0001258778366 @GLAD TL KTCH DS LEMONOS 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970454 52

3970455 0001258778361 @GLAD TL KTCH DS OS 13GL 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970455 52

3970460 0001258778367 @GLAD TL KTCH DS OSVNILA 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970460 39

3970463 Y 0001258778362 @GLAD TL KTCH DS WHITE 6/45 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970463 65

3970478 0001258778626 @GLAD 13G TKOS HAW'N SNT 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970478 26

3970481 0001258778628 GLAD 13G TK/OS LT SCNT 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3970481 26

3972071 0001258770359 GLAD FORCEFLX DS LG 30G 6/25CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3972071 26

3972875 0001258778434 GLAD BLACK BAG ODORSHLD 4/25 CT 5.22 9.59 25.32 % 6.99 0.00 6.20 3972875 42

3972880 0001258760933 GLAD BAGS DRWSTRNG TRSH 4/28 CT 5.22 9.59 25.32 % 6.99 0.00 6.20 3972880 28

SUPERVALU - Indianola Page 49 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers LINE ITEM GLAD HI COUNT TRASH BAGS 3972907 0001258770320 @GLAD FFLX ODR SH TK 13G 6/34CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3972907 64

3972946 0001258778459 @GLAD DS LAVEND OS 40CT 6/40 CT 5.22 9.59 25.27 % 6.99 0.00 9.28 3972946 52

3972988 0001258760034 @GLAD 13GAL TL KITCHN BG 4/80CT 5.22 9.59 25.32 % 6.99 0.00 6.20 3972988 40

GLAD HI COUNT TRASH BAGS (OPT. SHIPPER) 3045699 Y 0001258700000 @&GLAD TALL KTCHN BAG SHP 18/1 CT 5.03 9.59 27.99 % 6.99 0.00 31.26 3045699 1 SHIPPER CONT: 9 TALL KTCHN DRWSTG 13GAL 45CT, 9 TALL KTCHN DRWSTG FRSH CLN ODOR SHLD 13GAL 40CT MUST PRE- BK 30 DAYS PRIOR TO STORE DELIV DATE. GAIN FABRIC SHEETS 120 CT 3882094 0003700098360 GAIN DRYER SHEETS 6/120 CT 3.99 5.69 20.04 % 4.99 0.00 2.70 3882094 90 LIMIT 20 COMBINED CASES PER STORE. 3884482 0003700028593 GAIN SHEET SPR LAV 6/120 CT 3.99 5.69 20.04 % 4.99 0.00 2.70 3884482 54 LIMIT 20 COMBINED CASES PER STORE. 3884501 0003700043227 GAIN ORIG FRESH SHEETS 6/120 CT 3.99 5.69 20.04 % 4.99 0.00 2.70 3884501 36 LIMIT 20 COMBINED CASES PER STORE. SCOOP AWAY CAT LITTER 20 LB 4064676 0009668960481 @SCP AWAY LTTR SPR CLMP SCNT 1/20LB 5.30 9.17 33.67 % 7.99 0.00 1.20 4064676 84

STARBURST ITEM ESSENTIAL EVERYDAY TOMATO PASTE (STARBURST W/ EE TOMATO SAUCE) 4566585 0004130300364 EE TOMATO PASTE 24/6 OZ 0.35 0.83 30.00 % 0.50 2/1.00 0.00 3.32 4566585 128

ESSENTIAL EVERYDAY CHOCOLATE CHIP COOKIES (STARBURST W/ EE COOKIES / SNACK CRACKERS) 4362071 Y 0004130302060 EE CHY CHOC CHIP CKIE 12/14 OZ 1.60 3.43 36.00 % 2.50 2/5.00 0.00 6.72 4362071 30

4362072 Y 0004130302061 EE CHNKY CHOC CHIP CK 12/13 OZ 1.60 3.43 36.00 % 2.50 2/5.00 0.00 6.72 4362072 27

4362073 Y 0004130302064 EE CHOC CHIP COOKIE 12/13.72OZ 1.60 3.43 36.00 % 2.50 2/5.00 0.00 6.72 4362073 30

SUPERVALU - Indianola Page 50 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers STARBURST ITEM AUNT JEMIMA PANCAKE MIX (STARBURST W/ AUNT JEMIMA SYRUP) 3108254 0003000005070 @AUNTJEMI COMPLETE PANCAKE 12/32 OZ 1.49 3.15 25.25 % 1.99 0.00 9.51 3108254 48

3108256 0003000005300 @AUNTJEMI COMP BMILK PANCAKE 12/32 OZ 1.49 3.15 25.25 % 1.99 0.00 9.51 3108256 48

3108258 0003000005040 @AUNTJEMI REGULAR PANCAKE 12/32 OZ 1.49 3.15 25.25 % 1.99 0.00 9.51 3108258 48

FINAL TOUCH FABRIC SOFTENER 64 OZ (STARBURST W/ FAB DETERGENTS) 3884257 Y 0088596758407 FINAL TCH FAB SOFT LQD SPRNG 6/64 FZ 1.67 2.67 32.93 % 2.49 0.00 1.38 3884257 20

3884258 Y 0088596758430 FINAL TCH FABRC SOFTENER LAV 6/64 FZ 1.67 2.67 32.93 % 2.49 0.00 1.38 3884258 20

KOOL-AID ENVELOPES 2 QT (STARBURST W/ KOOL-AID JAMMERS) 4430480 Y 0004300095544 KOOL-AID RKA LEMON LIME 192/.13 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430480 120 LIMIT 75 COMBINED CASES PER STORE. 4430481 Y 0004300095562 @KOOL-AID RKA CHERRY 192/.13 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430481 60 LIMIT 75 COMBINED CASES PER STORE. 4430482 Y 0004300095567 @KOOL-AID RKA BLACK CHERRY 192/.13OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430482 60 LIMIT 75 COMBINED CASES PER STORE. 4430492 Y 0004300004582 @KOOLAID RKA PEACH MANGO 192/.14 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430492 180 LIMIT 75 COMBINED CASES PER STORE. 4430754 Y 0004300095563 @KOOL-AID RKA GRAPE 4/4 192/.14 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430754 60 LIMIT 75 COMBINED CASES PER STORE. 4430755 Y 0004300095561 @KOOL-AID RKA STRAWBERRY 192/.14 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430755 60 LIMIT 75 COMBINED CASES PER STORE. 4430787 Y 0004300095531 @KOOL-AID RKA ORANGE 192/.15 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430787 60 LIMIT 75 COMBINED CASES PER STORE. 4430827 Y 0004300095543 @KOOL-AID RKA TROPICAL PUNCH 192/.16 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430827 60 LIMIT 75 COMBINED CASES PER STORE. 4430828 Y 0004300095545 KOOL-AID RKA BLSTN BRY 192/.17 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430828 120 LIMIT 75 COMBINED CASES PER STORE. SUPERVALU - Indianola Page 51 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers STARBURST ITEM KOOL-AID ENVELOPES 2 QT (STARBURST W/ KOOL-AID JAMMERS) 4430829 Y 0004300095527 @KOOLAID RKA STRAW KIWI 192/.17 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430829 120 LIMIT 75 COMBINED CASES PER STORE. 4430867 Y 0004300095587 @KOOL-AID RKA SOARIN STW LMN 192/.19 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430867 120 LIMIT 75 COMBINED CASES PER STORE. 4430940 Y 0004300095547 @KOOL-AID RKA ICE BLU RASPBR 192/.22 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430940 120 LIMIT 75 COMBINED CASES PER STORE. 4430942 Y 0004300095687 KOOL-AID RKA BERRY BLU 192/.22 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430942 120 LIMIT 75 COMBINED CASES PER STORE. 4430972 Y 0004300095569 @KOOL-AID RKA LEMONADE 192/.23 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430972 60 LIMIT 75 COMBINED CASES PER STORE. 4430973 Y 0004300095570 @KOOL-AID RKA PINK LEMONADE 192/.23 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4430973 60 LIMIT 75 COMBINED CASES PER STORE. 4432770 Y 0004300005368 @KOOL-AID SOFT DRINK WTRMLN 192/.15 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4432770 40 LIMIT 75 COMBINED CASES PER STORE. 4434790 Y 0004300005903 @KOOL-AID RKA GREEN APPLE 192/.22 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4434790 180 LIMIT 75 COMBINED CASES PER STORE. 4434791 Y 0004300005904 @KOOL-AID PWDR SHRKLBRRY FIN 192/.16 OZ 0.13 0.35 25.95 % 0.17 6/1.00 0.00 19.99 4434791 180 LIMIT 75 COMBINED CASES PER STORE. DUNKIN DONUTS BAG COFFEE 11 - 12 OZ (STARBURST W/ FOLGER'S K-CUPS) 3503768 Y 0088133400136 @DNKNDNTS GROUND TURBO COFFE 6/11OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3503768 140

3503769 Y 0088133400076 @DUNKDNTS DUNKIN DARK GROUND 6/11OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3503769 140

3503772 Y 0088133400046 @DUNKDNTS ORIGINAL GROUND 6/12OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3503772 140

3503782 Y 0088133400250 @DUNKDNT CHOC GLZ DNT COFFE 6/11 OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3503782 140

3503791 Y 0088133400280 @DUNKIN D FRNCH RST GRND CFE 6/11 OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3503791 84

SUPERVALU - Indianola Page 52 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

01-GROCERY- Cost may vary for ABS Retailers STARBURST ITEM DUNKIN DONUTS BAG COFFEE 11 - 12 OZ (STARBURST W/ FOLGER'S K-CUPS) 3503792 Y 0088133400279 @DNKNDNT COLOMBIAN GRND CFE 6/11 OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3503792 84

3508330 Y 0088133400051 @DUNKDNTS ORIGINAL WB 6/12OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3508330 140

3508332 Y 0088133400048 @DUNKDNTS GRND DEC ORIG BL 6/12OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3508332 140

3508333 Y 0088133400047 @DUNKDNTS GRND FRENCH VAN 6/12OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3508333 140

3508334 Y 0088133400049 @DUNKDNTS GRND HAZELNUT 6/12OZ 5.32 8.39 23.96 % 6.99 0.00 4.80 3508334 140

DUNKIN DONUTS BAG COFFEE 11 - 12 OZ (OPT. DISPLAY) 3029565 0088133400000 &DNKNDNT MXD DSP 36/1CT 4.65 8.39 33.43 % 6.99 0.00 52.20 3029565 12 SHIPPER CONT: 12 ORIG, 12 TURBO, 6 ORIG WHOLE BEAN, 6 DARK MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3030405 0088133400000 &DNKNDNT PP ORIG GRND W/FS 36/12OZ 4.65 8.39 33.43 % 6.99 0.00 52.20 3030405 18 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. 3030497 Y 0088133400000 &DNKDNU GROUND MIXED DSPLY 36/1 EA 4.65 8.39 33.43 % 6.99 0.00 52.20 3030497 18 SHIPPER CONT: 18 ORIG, 6 FRNCH VANILLA, 6 DECAF ORIG, 6 DARK MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. REALEMON JUICE 32 OZ (STARBURST W/ TETLEY TEA) 3858960 0001480058226 REALEMON BTL LEMON JUICE 12/32FZ 1.44 2.69 27.85 % 1.99 0.00 6.30 3858960 42

SUPERVALU - Indianola Page 53 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers INSIDE FEATURE CULINARY CIRCLE PIZZAS 7150812 0004113038247 CC PZA BFLO CKN SR CR 12/26.55OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7150812 12

7151087 0004113038636 CC PIZZA UT ULT PEPPR 12/14.2OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151087 18

7151091 0004113038740 CC PZA FLBRD PEPPERON 12/21.9OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151091 6

7151092 0004113038651 CC PIZZA RC 3-MEAT 12/31.3OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151092 36

7151094 0004113038654 CC PIZZA UT ULTSUPREM 12/16.25OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151094 12

7151095 0004113038655 CC UT SPCY SAUSAGE 12/16.61OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151095 6

7151096 0004113038650 CC PZA GRL CHKN ALFRD 12/17.1OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151096 18

7151097 0004113038649 CC PIZZA RC SPN&MSHRM 12/30.30OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151097 20

7151098 0004113038634 CC PIZZA RC PEPPERONI 12/30.5OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151098 12

7151099 0004113038653 CC PIZZA RC SUPREME 12/33.50OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151099 12

7151100 0004113038633 CC PIZZA RC FIVE CHSE 12/29OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151100 12

7151101 0004113038652 CC PZA SPCY ITALN SSG 12/30.7OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151101 6

7151190 0004113038741 CC PZA FLBRD CKN BCRN 12/22.76OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151190 12

7151193 0004113038742 CC PZA FLBRD 3MT SICL 12/23.25OZ 3.17 5.09 29.67 % 4.50 2/9.00 0.00 5.88 7151193 27

SUPERVALU - Indianola Page 54 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers INSIDE FEATURE HOT POCKETS VALUE PACK 12 CT 7146840 0004369507511 HOT POCKT PEPPRNI PIZZA 12CT 6/54 OZ 8.57 12.79 14.25 % 9.99 0.00 3.60 7146840 35

7146843 0004369507512 HOT POCKT HAM&CHEESE 12CT 6/54 OZ 8.57 12.79 14.25 % 9.99 0.00 3.60 7146843 35

7147029 0004369507513 HOT POCKE MEATBALL MOZZARELL 4/54OZ 8.57 12.79 14.24 % 9.99 0.00 2.40 7147029 36

7147035 0004369507520 HT PCKTS PHILLY STEAK & CHS 4/54 OZ 8.57 12.79 14.24 % 9.99 0.00 2.40 7147035 30

SMART ONES ENTREES (MIX OR MATCH W/ HEALTHY CHOICE DINNERS / KID'S CUISINE) 7112201 0002580002656 @SMARTONE LASAGNA FLORENTINE 12/10.5OZ 1.20 2.75 40.00 % 2.00 5/10.00 0.00 6.60 7112201 24

7112202 0002580002658 @SMARTONE TRD LASGNA W/MT SC 12/10.5OZ 1.20 2.75 40.00 % 2.00 5/10.00 0.00 6.60 7112202 24

7119095 0002580002028 @SMARTONE PASTA ANGEL MRNRA 12/9 OZ 1.20 2.75 40.00 % 2.00 5/10.00 0.00 6.60 7119095 36

7119210 0002580002020 @WTWTCHRS FETTUCINI ALFREDO 12/9.25OZ 1.20 2.75 40.00 % 2.00 5/10.00 0.00 6.60 7119210 48

7119222 0002580002360 @WTWTCHRS SANTE FE RICE & BN 12/9 OZ 1.20 2.75 40.00 % 2.00 5/10.00 0.00 6.60 7119222 24

HEALTHY CHOICE DINNERS (MIX OR MATCH W/ SMART ONES ENTREES / KID'S CUISINE) 7110110 0007265500103 @HLTHYCHC CFSTMR CKN LNG ALF 8/9.8 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110110 40

7110112 0007265500105 @HLTHY CH CFESTMR CKN MRGHRT 8/9.5 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110112 15

7110114 0007265500104 @HLTHYCHC CFSTM SWSES GLZCKN 8/9.75 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110114 30

7110115 0007265500101 @HLTHYCHC CFSTMR CHKN MARNRA 8/9.5 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110115 30

7110116 0007265500106 @HLTHYCHC CFSTMR GENTSO CHKN 8/10.3 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110116 30

SUPERVALU - Indianola Page 55 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers INSIDE FEATURE HEALTHY CHOICE DINNERS (MIX OR MATCH W/ SMART ONES ENTREES / KID'S CUISINE) 7110123 0007265545441 @HLTHCHC SWT SR CKN CF STMR 8/10OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110123 45

7110131 0007265500109 @HLTHYCHC CFSTM SW&SPC ORGCK 8/9.5 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110131 20

7110150 0007265500112 @HLTHY CH CFSTM CJN CKN SHRM 8/9.9 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110150 20

7110162 0007265500119 @HLTHYCHC CFSTMR HNYBLS CHKN 8/9.9 OZ 1.60 3.57 20.00 % 2.00 5/10.00 0.00 5.76 7110162 30

7113090 0005010045951 @HLTHY CH GLD RSTD TRKY BRST 12/10.5 OZ 1.60 3.45 20.00 % 2.00 5/10.00 0.00 7.80 7113090 16

7113254 0005010045987 @HLTHY CH LEMON PEPPER FISH 12/10.7 OZ 1.60 3.45 20.00 % 2.00 5/10.00 0.00 7.80 7113254 26

7113336 0005010045956 @HLTHY CH BEEF TIP PORTABELL 12/11.1OZ 1.60 3.45 20.00 % 2.00 5/10.00 0.00 7.80 7113336 30

7117356 0007265545844 @HLTHYCH HMST SALSBRY STEAK 12/11.5 OZ 1.60 3.45 20.00 % 2.00 5/10.00 0.00 7.80 7117356 26

KID'S CUISINE (MIX OR MATCH W/ SMART ONES ENTREES / HEALTHY CHOICE DINNERS) 7133490 0003100019663 @KIDCUISN KC MINI CORN DOG 12/8.80OZ 1.46 2.59 27.08 % 2.00 5/10.00 0.00 2.06 7133490 16

7133521 0003100019627 @KIDCUISN KC CHS PZA MEAL 12/7.45OZ 1.46 2.59 27.08 % 2.00 5/10.00 0.00 2.06 7133521 20

7133527 0003100019678 KIDCUISN PEPP PIZZA 12/7.15OZ 1.46 2.59 27.08 % 2.00 5/10.00 0.00 2.06 7133527 30

7133533 0003100019601 @KIDCUISN CHICKEN NUGGETS 12/9.1 OZ 1.46 2.59 27.08 % 2.00 5/10.00 0.00 2.06 7133533 30

7133540 0003100019624 @KIDCUISN FUN NUGGETS 12/8OZ 1.46 2.59 27.08 % 2.00 5/10.00 0.00 2.06 7133540 45

7133580 0003100019608 KIDCUISN FISH STICKS 12/7.6 OZ 1.46 2.59 27.08 % 2.00 5/10.00 0.00 2.06 7133580 30

SUPERVALU - Indianola Page 56 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers INSIDE FEATURE KID'S CUISINE (MIX OR MATCH W/ SMART ONES ENTREES / HEALTHY CHOICE DINNERS) 7133615 0003100019607 @BANQUET KID CUISN MAC&CHSE 12/10.6OZ 1.46 2.59 27.08 % 2.00 5/10.00 0.00 2.06 7133615 30

GORTON'S FISH STICKS / FILLETS 7084631 0004440010100 GORTONS VP SHRIMP POPPERS 12/19.2 OZ 3.23 7.29 35.27 % 4.99 0.00 19.99 7084631 48

7085103 0004440015750 GORTONS CRISPY BTR FILLETS 8/19OZ 3.23 6.85 35.27 % 4.99 0.00 10.88 7085103 45

7085104 0004440015460 GORTONS CRUNCHY FISH STICK 8/19OZ 3.23 6.85 35.27 % 4.99 0.00 10.88 7085104 15

7085106 0004440015450 GORTONS CRUNCHY FILLET 8/19OZ 3.23 6.85 35.27 % 4.99 0.00 10.88 7085106 15

7085140 0004440011250 GORTONS VALU PK FISH PORTN 12/24.5 OZ 3.23 6.85 35.27 % 4.99 0.00 16.32 7085140 30

7085280 0004440010270 GORTONS BRD FISH STK VALPK 12/24.5 OZ 3.23 6.85 35.27 % 4.99 0.00 16.32 7085280 20

SUB FEATURE ORE-IDA POTATOES 7175317 0001312001320 @ORE IDA SW POT FRY STRT CT 6/19 OZ 2.19 3.89 26.76 % 2.99 0.00 1.80 7175317 60

7175333 0001312000082 @ORE IDA TATER TOTS 12/32 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175333 20

7175351 0001312000258 @OREIDA FRENCH FRIES 12/32 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175351 32

7175352 0001312000286 @OREIDA CRINKLE CUT FRIES 12/32 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175352 50

7175367 0001312006750 @OREIDA BTRY HMSTL MSH POT 6/14OZ 2.19 3.89 26.76 % 2.99 0.00 1.80 7175367 45

7175368 0001312006740 @ORE IDA LD BKD MSH POT BTE 6/14 OZ 2.19 3.89 26.76 % 2.99 0.00 1.80 7175368 45

SUPERVALU - Indianola Page 57 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers SUB FEATURE ORE-IDA POTATOES 7175369 0001312006720 @OREIDA 4CHS MASHED POTATO 6/14OZ 2.19 3.89 26.76 % 2.99 0.00 1.80 7175369 45

7175371 0001312004686 ORE IDA HASHBROWN PATTIES 12/22.5OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175371 20

7175497 0001312000784 @OREIDA STEAM MASHED RUSST 12/24OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175497 20

7175524 0001312001322 ORE IDA SWPOT FRY CRNKL CT 6/19 OZ 2.19 3.89 26.76 % 2.99 0.00 1.80 7175524 16

7175585 0001312001036 @ORE IDA CRISPERS 12/20 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175585 30

7175620 0001312001176 @ORE IDA WAFFLE FRIES 12/22OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175620 20

7175699 0001312001260 @ORE IDA CRSPY CRINKLE CUT 12/26OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175699 20

7175705 0001312001417 @ORE IDA FAST FRIES 12/26 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175705 12

7175717 0001312001280 @ORE IDA X-CRSP SEAS CRNKLS 12/26OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175717 12

7175735 0001312000800 @ORE IDA STEAK FRIES 12/28 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175735 20

7175865 0001312000133 @OREIDA CRISPY CROWNS 12/30 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175865 12

7175870 0001312000764 @OREIDA TEXAS CRISPERS 12/30OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175870 20

7175880 0001312001461 @OREIDA COUNTRY FRIES 12/30 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175880 20

7175950 0001312000484 @OREIDA ZESTIES 12/32OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175950 50

SUPERVALU - Indianola Page 58 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers SUB FEATURE ORE-IDA POTATOES 7175990 0001312000650 ORE IDA CRISPY CRUNCHERS 12/32OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7175990 20

7176000 0001312000483 @OREIDA GOLDEN TWIRLS 12/28 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7176000 12

7176189 0001312001261 @ORE IDA XCRSPY TATOR TOTS 12/28OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7176189 30

7176270 0001312000019 ORE IDA TATER TOTS W/ONION 12/32 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7176270 12

7176335 0001312000828 @ORE IDA SHOESTRING POTATOE 12/28OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7176335 50

7176500 0001312000469 @OREIDA POTATOES O'BRIEN 12/28OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7176500 20

7176527 0001312000833 @ORE IDA CNTRY STYL HSHBRNS 12/30OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7176527 20

7176620 0001312000392 @OREIDA HASHBRWN STHRN STL 12/32 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7176620 20

7177058 0001312000856 @ORE IDA ONION RINGERS 12/20 OZ 2.19 3.89 26.76 % 2.99 0.00 3.60 7177058 10

PICTSWEET FARMS FARM FAVORITES 7194380 0007056092820 PICTSWEET BBY BRUSSEL SPROUT 7/10 OZ 1.07 2.19 35.93 % 1.67 3/5.00 0.00 2.03 7194380 28

7194382 0007056097806 PICTSWEET STM BROC FLORETS 7/10 OZ 1.06 2.19 36.53 % 1.67 3/5.00 0.00 2.10 7194382 51

7194383 0007056090965 @PICTSWET BBY BROC FLORETS 6/10 OZ 1.07 2.19 35.93 % 1.67 3/5.00 0.00 1.74 7194383 48

7194385 0007056097620 PICTSWEET SSND CORN & BEANS 8/10 OZ 1.14 2.19 31.59 % 1.67 3/5.00 0.00 1.74 7194385 126

7194389 0007056083020 PICTSWEET TINY LIMA BEANS 9/10 OZ 1.07 2.19 35.93 % 1.67 3/5.00 0.00 2.61 7194389 28

SUPERVALU - Indianola Page 59 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers SUB FEATURE PICTSWEET FARMS FARM FAVORITES 7194390 0007056097966 PICTSWEET STM WHL GRN BEANS 7/10 OZ 1.06 2.19 36.53 % 1.67 3/5.00 0.00 2.10 7194390 120

7194397 0007056097811 @PICTSWET STM BROC CAULI CRT 7/10 OZ 1.06 2.19 36.53 % 1.67 3/5.00 0.00 2.10 7194397 38

PICTSWEET FARMS GIANT BAGS 4 - 5 lb 7197048 0007056096927 PICTSWEET SEASONING BLEND 6/5LB 4.20 8.89 29.94 % 5.99 0.00 8.60 7197048 24

7197522 0007056083183 PICTSWEET BABY LIMA BEANS 6/64OZ 4.20 8.89 29.94 % 5.99 0.00 8.60 7197522 15

7197583 0007056085640 PICTSWEET CUT OKRA 6/5LB 4.20 8.89 29.94 % 5.99 0.00 8.60 7197583 18

FARM RICH PARTY PACKS 7146452 0004132235310 FARM RICH PARTY PK MEATBALLS 5/60 OZ 7.09 13.69 28.99 % 9.99 0.00 8.65 7146452 12

NEW YORK GARLIC TOAST / BREAD 7067704 0007045900558 NEW YORK TEXAS GARLIC TOAST 12/11.25OZ 1.48 3.35 40.93 % 2.50 2/5.00 0.00 5.56 7067704 45

7067831 0007045900930 NEW YORK GARLIC KNOTS 8/7.3 OZ 1.48 3.35 40.95 % 2.50 2/5.00 0.00 3.71 7067831 28

7067850 0007045900910 NEW YORK GARLIC BREADSTICKS 12/10.5OZ 1.48 3.35 40.93 % 2.50 2/5.00 0.00 5.56 7067850 10

7067855 0007045900549 NEW YORK LITE GARLIC TOAST 8/11.25OZ 1.48 3.35 40.95 % 2.50 2/5.00 0.00 3.71 7067855 26

OPEN KETTLE DUMPLINGS (MIX OR MATCH W/ MARY B'S BISCUITS) 7174138 0002059300011 MARY B'S OPENKETTLEDUMPLING 12/24OZ 1.52 3.57 39.27 % 2.50 2/5.00 0.00 9.52 7174138 54

MARY B'S BISCUITS (MIX OR MATCH W/ OPEN KETTLE DUMPLINGS) 7067692 0002059300015 MARY B'S BISCUITS FROZEN 12/12CT 1.83 3.77 26.67 % 2.50 2/5.00 0.00 5.62 7067692 40

7067695 0002059300028 MARY B'S BMLK BSCUIT THINS 12/28.60OZ 1.83 3.77 26.67 % 2.50 2/5.00 0.00 5.62 7067695 40

SUPERVALU - Indianola Page 60 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers SUB FEATURE JIMMY DEAN BREAKFAST BOWLS 7211849 0007790047140 JMMY DEAN BRKFST BOWL HAM 8/7OZ 1.55 2.83 38.15 % 2.50 2/5.00 0.00 2.24 7211849 20

7211858 0007790049184 JIMMYDEAN STEAK & EGG BOWL 8/7 OZ 1.55 2.83 38.15 % 2.50 2/5.00 0.00 2.24 7211858 38

7211859 0007790047150 JMMY DEAN BISC&SSG GRAVY BWL 8/9 OZ 1.55 2.83 38.15 % 2.50 2/5.00 0.00 2.24 7211859 48

7215123 0007790070615 JMMY DEAN MEAT LOVERS BOWL 8/7 OZ 1.55 2.83 38.15 % 2.50 2/5.00 0.00 2.24 7215123 36

7215131 0007790047131 JMMY DEAN BRKFST BOWL BACON 8/7OZ 1.55 2.83 38.15 % 2.50 2/5.00 0.00 2.24 7215131 36

7215190 0007790047132 JMMY DEAN BRKF BOWL SAUSAGE 8/7OZ 1.55 2.83 38.15 % 2.50 2/5.00 0.00 2.24 7215190 24

7215248 0007790049183 JMMY DEAN CHORIZO BKFT BOWL 8/7 OZ 1.55 2.79 38.15 % 2.50 2/5.00 0.00 2.24 7215248 38

MOM & POP SAUSAGE / STEAK BISCUITS 7215345 0007142155250 MOM & POP SAUSAGE BISC 4 PK 12/15 OZ 2.55 4.75 27.07 % 3.50 2/7.00 0.00 7.36 7215345 0

7215350 0007142155260 MOM & POP STEAK BISC 4 PK 12/17 OZ 2.55 4.75 27.07 % 3.50 2/7.00 0.00 7.36 7215350 0

ESSENTIAL EVERYDAY PIE SHELLS (MIX OR MATCH W/ EE DEEP DISH PIE SHELLS) 7061805 0004130300026 EE FRZ PIE CRUST 2CT 12/10 OZ 1.23 2.57 38.67 % 2.00 2/4.00 0.00 2.20 7061805 100

ESSENTIAL EVERYDAY DEEP DISH PIE SHELLS (MIX OR MATCH W/ EE PIE SHELLS) 7061806 0004130300027 EE FRZ PIE CR 2CT DPD 12/12 OZ 1.47 2.89 26.63 % 2.00 2/4.00 0.00 1.10 7061806 80

PRAIRIE FARMS ICE CREAM 4 QT 7013776 0007273071389 PRAIRIE RAINBOW SHERBET 2/4QT 4.30 7.59 28.21 % 5.99 0.00 1.50 7013776 90

7033628 0007273071356 P FARMS COUNTRY VANILLA 2/128OZ 4.30 7.59 28.21 % 5.99 0.00 1.50 7033628 90

SUPERVALU - Indianola Page 61 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers SUB FEATURE PRAIRIE FARMS ICE CREAM 4 QT 7034107 0007273071375 PRAIRIE ICE CREAM, CHOC CH 2/4 QT 4.30 7.59 28.21 % 5.99 0.00 1.50 7034107 30

7034113 0007273071380 PRAIRIE NEOPOLITAN PAIL 2/4 QT 4.30 7.59 28.21 % 5.99 0.00 1.50 7034113 90

7034122 0007273071360 PRAIRIE ICE CREAM, CHOC/PL 2/4 QT 4.30 7.59 28.21 % 5.99 0.00 1.50 7034122 30

7034134 0007273071355 PRAIRIE VANILLA PLAST PAIL 2/4 QT 4.30 7.59 28.21 % 5.99 0.00 1.50 7034134 105

NORTH STAR ASSORTED ICE CREAM NOVELTIES 7056081 0007273062088 NORTHSTAR LF RSP&VAN IC BAR 6/16.5FZ 1.75 3.29 29.72 % 2.49 0.00 1.68 7056081 60

7056082 0007273062090 NORTHSTAR LF VAN CRML LAT IC 6/16.5 FZ 1.75 3.29 29.72 % 2.49 0.00 1.68 7056082 60

7056083 0007273062091 NORTHSTAR LF CHOC&VAN IC BAR 6/16.5 FZ 1.75 3.29 29.72 % 2.49 0.00 1.68 7056083 60

7056084 0007273062092 NORTHSTAR SSALT CRML IC SNWC 12/24 FZ 1.75 3.03 29.82 % 2.49 0.00 1.32 7056084 55

7056086 0007273062094 NORTHSTAR PISTACHIO IC BARS 12/16.5 FZ 1.75 2.97 29.72 % 2.49 0.00 2.52 7056086 60

7056087 0007273062089 NORTHSTAR LF CHOC FDG IC BAR 6/16.5FZ 1.75 3.29 29.72 % 2.49 0.00 1.68 7056087 60

7056996 0007273062053 NORTH STR STRW SHTCK BAR 6CT 12/18FZ 1.75 2.97 29.72 % 2.49 0.00 2.52 7056996 30

7057002 0007273062052 NORTH STR CHOC ECLR BAR 6CT 12/18FZ 1.75 2.97 29.72 % 2.49 0.00 2.52 7057002 30

7057024 0007273062028 NORTH STR ORNG SHRBT CUP 6CT 12/48 FZ 1.75 2.87 29.72 % 2.49 0.00 1.80 7057024 42

7057050 0007273062043 NORTH STR KRSPY KRNCH BR 6PK 12/18FZ 1.75 2.97 29.72 % 2.49 0.00 2.52 7057050 30

SUPERVALU - Indianola Page 62 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

05-FROZEN FOOD- Cost may vary for ABS Retailers SUB FEATURE NORTH STAR ASSORTED ICE CREAM NOVELTIES 7057056 0007273062042 NORTH STR ENG TOFFEE BAR 6PK 12/18 FZ 1.75 2.97 29.72 % 2.49 0.00 2.52 7057056 30

7057089 0007273062040 NORTH STR IC SANDWICH 6CT 12/24 FZ 1.75 3.03 29.82 % 2.49 0.00 1.32 7057089 27

7057106 0007273062038 NORTH STR VANILLA WAFER SND 12/6 CT 1.75 3.03 29.82 % 2.49 0.00 1.32 7057106 18

7057128 0007273062024 NORTH STR CHC SUNDAE CUP 6CT 12/24 FZ 1.75 3.09 29.72 % 2.49 0.00 1.80 7057128 9

7057131 0007273062044 NORTH STR VAN SUNDA CUP 6CT 12/24 FZ 1.75 3.09 29.72 % 2.49 0.00 1.80 7057131 9

7057134 0007273062034 NORTH STR STRW SUNDA CUP 6CT 12/24 FZ 1.75 3.09 29.72 % 2.49 0.00 1.80 7057134 9

7057167 0007273065018 NORTH STR ORANGE PUSH TR 6PK 12/18 FZ 1.75 3.03 29.92 % 2.49 0.00 3.12 7057167 44

SUPERVALU - Indianola Page 63 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers INSIDE FEATURE MINUTE MAID PREMIUM ORANGE JUICE 59 OZ 7644270 0002500004798 MINUTE MD ORG JC LOW ACID 8/59 FZ 1.90 4.33 24.00 % 2.50 2/5.00 0.00 10.48 7644270 60

7644272 0002500004792 MINUTE MD ORANGE JC CALCIUM 8/59 FZ 1.90 4.33 24.00 % 2.50 2/5.00 0.00 10.48 7644272 45

7644275 0002500004789 MINUTE MD ORANGE JC PULPFREE 8/59 FZ 1.90 4.33 24.00 % 2.50 2/5.00 0.00 10.48 7644275 45

7644278 0002500004783 MINUTE MD ORG JC CNTRY STYLE 8/59 FZ 1.90 4.33 24.00 % 2.50 2/5.00 0.00 10.48 7644278 75

7644279 0002500004786 MINUTE MD ORANGE JC LOW PULP 8/59 FZ 1.90 4.33 24.00 % 2.50 2/5.00 0.00 10.48 7644279 45

BORDEN'S CHEESE SHREDS (MIX OR MATCH W/ BORDEN'S CHEESE CHUNKS / NATURAL SLICES) 7510634 0005300006885 BORDEN FINE SHRD SHP CHED 12/8OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510634 39

7510652 0005300007195 BORDEN WHOLE MILK MOZZ SH 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510652 45

7510661 0005300006735 BORDEN GOUDA SHRED GUSSET 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510661 90

7510664 0005300005278 BORDEN FINE SHRD MLD CHED 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510664 45

7510670 0005300006886 BORDEN ZESTY TACO BLND SH 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510670 45

7510671 0005300006821 BORDEN PEPPER JACK SHREDS 12/8OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510671 60

7510676 0005300007162 BORDEN MOZZARELLA SHREDED 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510676 45

7510693 0005300006879 BORDEN XTRA SHRP CH SHRD 12/7 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510693 45

7510694 0005300005388 BORDEN SHARP CHED FN SHRD 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510694 45

SUPERVALU - Indianola Page 64 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers INSIDE FEATURE BORDEN'S CHEESE SHREDS (MIX OR MATCH W/ BORDEN'S CHEESE CHUNKS / NATURAL SLICES) 7510695 0005300003878 BORDEN 2PCT MOZZ REG SHRD 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510695 120

7510696 0005300005364 BORDEN SHRP CHED REG SHRD 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510696 60

7510697 0005300006895 BORDEN MEXCN BLND FN SHRD 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510697 45

7510699 0005300005264 BORDEN SHRED MILD CHEDDAR 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510699 45

7510700 0005300005349 BORDEN TRPLE CHEDDR SHRED 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510700 39

7510702 0005300005391 BORDEN WHT SHRP CHED SHRD 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510702 30

7510703 0005300006984 BORDEN MJACK FINE SHRED 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510703 39

7510707 0005300006828 BORDEN FINE SHRD TACO CHS 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510707 45

7510712 0005300006382 BORDEN COLBY MJACK FNSHRD 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510712 45

7510713 0005300004985 BORDEN CHEDDAR BLEND SHRD 12/8 OZ 1.44 3.05 13.77 % 1.67 3/5.00 0.00 7.93 7510713 45

7510714 0005300004885 BORDEN CHED&MNTRY JK SHRD 12/8 OZ 1.44 3.05 13.77 % 1.67 3/5.00 0.00 7.93 7510714 60

7520528 0005300007581 BORDEN PIZZA BLND FINE 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7520528 39

7527421 0005300075150 BORDEN FINE SHRED PARM 12/5OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7527421 45

BORDEN'S CHEESE CHUNKS (MIX OR MATCH W/ BORDEN'S CHEESE SHREDS / NATURAL SLICES) 7510687 0005300000042 BORDEN XSH CHD CHK PP2.99 12/8 OZ 1.44 2.99 13.77 % 1.67 3/5.00 0.00 7.93 7510687 24

SUPERVALU - Indianola Page 65 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers INSIDE FEATURE BORDEN'S CHEESE CHUNKS (MIX OR MATCH W/ BORDEN'S CHEESE SHREDS / NATURAL SLICES) 7510688 0005300000152 BORDEN SHP CHD CHK PP2.99 12/8 OZ 1.44 2.99 13.77 % 1.67 3/5.00 0.00 7.93 7510688 18

7510689 0005300000151 BORDEN MLD CHD CHK PP2.99 12/8 OZ 1.44 2.99 13.77 % 1.67 3/5.00 0.00 7.93 7510689 210

7510690 0005300000150 BORDEN MED CHD CHK PP2.99 12/8OZ 1.44 2.99 13.77 % 1.67 3/5.00 0.00 7.93 7510690 210

7510691 0005300000074 BORDEN COLBY&MNTJCK CHUNK 12/8OZ 1.44 2.99 13.77 % 1.67 3/5.00 0.00 7.93 7510691 210

7510692 0005300000076 BORDEN PPRJK MTJK/JLP CHK 12/8 OZ 1.44 3.13 13.77 % 1.67 3/5.00 0.00 7.93 7510692 210

BORDEN'S NATURAL SLICES (MIX OR MATCH W/ BORDEN'S CHEESE SHREDS / CHUNKS) 7510632 0005300005240 BORDEN SMKD CHED NAT SLC 12/6OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7510632 39

7510641 0005300004836 BORDEN CHED & MONT JCK SL 12/6OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7510641 65

7510644 0005300005236 BORDEN MILD CHED NAT SLCS 12/6OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7510644 65

7510645 0005300006336 BORDEN COL & MT JK NAT SL 12/6OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7510645 78

7510656 0005300007636 BORDEN PROVOLONE NAT SLCS 12/6OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7510656 91

7510657 0005300006833 BORDEN PEP JCK NAT SLCS 12/6OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7510657 91

7510658 0005300006728 BORDEN GOUDA NAT SLICES 12/6OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7510658 91

7530276 0005300008437 BORDEN NAT SWISS 10SLICES 12/5 OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7530276 27

7537576 0005300005340 BORDEN SHRP CHEDDAR SLICE 12/6 OZ 1.39 2.97 16.77 % 1.67 3/5.00 0.00 7.68 7537576 65

SUPERVALU - Indianola Page 66 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers INSIDE FEATURE PARKAY MARGARINE TUBS 41 OZ 7586926 0002900065038 PARKAY LT SPREAD 6/3 LB 2.37 4.87 20.62 % 2.99 0.00 7.00 7586926 42

7587462 0002700031150 PARKAY SOFT SPREAD LG BWL 6/41OZ 2.37 4.87 20.62 % 2.99 0.00 7.00 7587462 64

ESSENTIAL EVERYDAY BISCUITS 4 PK (MIX OR MATCH W/ EE CINNAMON ROLLS) 7592115 0004130300653 EE HMST BISC 10CT/4PK 6/30 OZ 1.22 2.53 26.85 % 1.67 3/5.00 0.00 1.80 7592115 45

7592118 0004130300652 EE BTRM BISC 10CT 4PK 6/30 OZ 1.22 2.53 26.85 % 1.67 3/5.00 0.00 1.80 7592118 45

ESSENTIAL EVERYDAY CINNAMON ROLLS (MIX OR MATCH W/ EE BISCUITS 4 PK) 7593569 0004130300672 EE CINN ROLL W-ICNG 8 12/12.4 OZ 1.25 2.39 25.15 % 1.67 3/5.00 0.00 2.98 7593569 75

SUB FEATURE YOPLAIT GREEK YOGURTS 7553559 0007047044616 @YOPLAIT GR100 WHPS VN CPCK 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553559 40

7553560 0007047044614 @YOPLAIT GR100 WHIP STWCSCK 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553560 40

7553566 0007047044449 YOPLAIT GRK100 BAN CL YGRT 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553566 20

7553569 0007047044451 @YOPLAIT GRK100 CCNT YOGURT 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553569 40

7553572 0007047040021 @YOPLAIT GR100 WHP STRW YOG 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553572 40

7553599 0007047047194 YOPLAIT WHP PCHNCRM GRK100 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553599 30

7553600 0007047047193 YOPLAIT WHP SLTCRML GRK100 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553600 30

7553640 0007047048231 @YOPLAIT GRK WHIPS VAN CRM 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553640 30

SUPERVALU - Indianola Page 67 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers SUB FEATURE YOPLAIT GREEK YOGURTS 7553641 0007047048232 @YOPLAIT GRK WHIPS STRWNCRM 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553641 30

7553658 0007047048235 @YOPLAIT GRK WHIPS COCNT CR 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553658 20

7553665 0007047048237 @YOPLAIT GRK WHIPS CHRYNCRM 12/4 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7553665 40

7556983 0007047044579 YOPLAIT 100CAL GRK LEM YOG 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7556983 60

7557030 0007047074315 YOPLAIT GRK 100CAL TRP FRT 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557030 60

7557320 0007047045913 YOPLAIT GRK BLEND CREMT VN 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557320 140

7557485 0007047045915 YOPLAIT GRK BLD BRRY MDLY 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557485 30

7557486 0007047045916 YOPLAIT GRK BL BLUEBRY YOG 12/5.3OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557486 30

7557499 0007047048605 @YOPLAIT STRW BAN GREEK YOG 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557499 170

7557600 0007047043331 @YOPLAIT GRK 100CAL MXD BRY 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557600 50

7557601 0007047043333 @YOPLAIT GREEK 100CAL PEACH 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557601 45

7557602 0007047043332 @YOPLAIT GRK 100CAL STRWBRY 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557602 70

7557603 0007047043329 @YOPLAIT GRK 100CAL VANILLA 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7557603 70

7558375 0007047047639 @YOPLAIT STRW CHSCK GRK YOG 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7558375 170

SUPERVALU - Indianola Page 68 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers SUB FEATURE YOPLAIT GREEK YOGURTS 7558381 0007047045578 @YOPLAIT BLBRY GREEK YOGURT 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7558381 170

7558382 0007047048603 YOPLAIT STRWBY GRK BLD YGT 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7558382 170

7558393 0007047047638 @YOPLAIT APPLE PIE GRK YOGT 12/5.3 OZ 0.65 1.09 26.42 % 0.88 0.00 1.08 7558393 170

DANNON GREEK YOGURTS 4 PK 7551812 0003663201830 DANNON OIKOS BL CHRY 4PK 6/21.2 OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7551812 10

7551901 0003663201833 DANNON OIKOS KEY LIME YOG 6/21.2OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7551901 30

7551947 0003663202808 DANNON ACTV GRK VANLA 4PK 6/21.2OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7551947 20

7551949 0003663201834 DANNON OIKOS RASPBRY YOGT 6/21.2OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7551949 20

7552095 0003663203248 DANNON LT&FT GR STW 4/5.3 6/21.2 OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7552095 30

7552096 0003663203249 DANNON LT&FT GR VAN 4/5.3 6/21.2 OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7552096 36

7552097 0003663203255 DANNON LT&FIT GRK BLUBRY 6/21.2 OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7552097 36

7552511 0003663202781 DANNON OIKOS GREEK STRW 4 6/21.2 OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7552511 30

7552561 0003663203720 DANNON LT&FT GRK RASP 4PK 6/21.2 OZ 2.65 4.39 24.29 % 3.50 2/7.00 0.00 2.03 7552561 20

DANNON YOGURTS 32 OZ 7551863 0003663200210 DANNON VANILLA YOGURT 6/32 OZ 1.90 3.43 23.87 % 2.50 2/5.00 0.00 2.29 7551863 90

7551870 0003663200282 DANNON YOGURT PLAN NATURL 6/32 OZ 1.90 3.43 23.87 % 2.50 2/5.00 0.00 2.29 7551870 39

SUPERVALU - Indianola Page 69 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers SUB FEATURE DANNON YOGURTS 32 OZ 7552131 0003663200251 DANNON PLAIN NONFAT YOGRT 6/32 OZ 1.90 3.43 23.87 % 2.50 2/5.00 0.00 2.29 7552131 52

7552134 0003663200260 DANNON LT&FIT VANILLA QRT 6/32 OZ 1.90 3.43 23.87 % 2.50 2/5.00 0.00 2.29 7552134 60

KRAFT VELVEETA MINI BLOCKS 7534572 0002100005944 @VELVEETA MINI BLOCKS 12/1.25 LB 3.95 7.29 20.84 % 4.99 0.00 11.88 7534572 54

KRAFT VELVEETA MINI BLOCKS (OPT. SHIPPER) 7500692 0002100005944 VELVEETA MINI BLOCK SHIPPER 36/1.25LB 3.90 7.29 21.84 % 4.99 0.00 37.44 7500692 1 MUST PRE-BK 30 DAYS PRIOR TO STORE DELIV DATE. BORDEN'S AMERICAN CHEESE SLICES 12 OZ 7530288 0005300000693 BORDEN 2% AMER SLC PP2.99 12/10.67OZ 1.59 2.99 20.10 % 1.99 0.00 6.75 7530288 200

7530292 0005300000930 BORDEN AM KDBLD PP299 16C 12/10.67OZ 1.59 2.99 20.10 % 1.99 0.00 6.75 7530292 200

7530293 0005300000429 BORDEN GRLDMLT PP2.99 16C 12/10.67OZ 1.59 2.99 20.10 % 1.99 0.00 6.75 7530293 200

7530294 0005300000694 BORDEN 2%SHCHD PP2.99 16C 12/10.67OZ 1.59 2.99 20.10 % 1.99 0.00 6.75 7530294 180

7530489 0005300000230 BORDEN AMER SNGL PP 2.69 12/12OZ 1.59 2.69 20.10 % 1.99 0.00 4.91 7530489 180

7530490 0005300000684 BORDEN SWISS SINGLES 12/12OZ 1.59 3.09 20.10 % 1.99 0.00 6.75 7530490 120

7530568 0005300000636 BORDEN AMERICAN SINGLES 12/12 OZ 1.59 3.29 20.10 % 1.99 0.00 8.22 7530568 100

7530576 0005300000675 BORDEN FF AMERICAN SINGLE 12/12 OZ 1.58 3.29 20.64 % 1.99 0.00 8.22 7530576 39

BORDEN'S SANDWICH MATE 7530283 0007103025334 BORDEN SHD MTE MEX PP1.29 12/6OZ 0.66 1.29 26.40 % 0.89 0.00 3.09 7530283 78

SUPERVALU - Indianola Page 70 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers SUB FEATURE BORDEN'S SANDWICH MATE 7530284 0007103025434 BORDEN SM CHED PP1.29 12/6OZ 0.66 1.29 26.40 % 0.89 0.00 3.09 7530284 39

7530285 0007103025634 BORDEN SM PIZZA PP1.29 12/6OZ 0.66 1.29 26.40 % 0.89 0.00 3.09 7530285 39

7530348 0007103025050 BORDEN SANDWICH MATE PP99 12/8OZ 0.62 0.99 30.90 % 0.89 0.00 1.00 7530348 260

7530364 0007103025175 BORDEN SNDMT SWISS PP.99 12/8OZ 0.62 0.99 30.90 % 0.89 0.00 1.00 7530364 200

BORDEN'S STRING CHEESE 7526223 0005300007261 BORDEN DBL TWST STRING CH 12/10OZ 2.38 4.03 20.40 % 2.99 0.00 5.22 7526223 45

7537577 0005300007210 BORDEN STRING CHEESE 12/10OZ 2.38 4.03 20.40 % 2.99 0.00 5.22 7537577 72

CRYSTAL FARMS BETTER 'N EGGS 16 OZ 7606395 0070662433333 CRYSTAL F BETR N EGG ALL WHT 6/16OZ 1.57 3.09 37.13 % 2.50 2/5.00 0.00 3.42 7606395 60

7606397 0070662497550 CRYSTAL F BETTER 'N EGG POUR 6/16OZ 1.57 3.09 37.13 % 2.50 2/5.00 0.00 3.42 7606397 81

DOLE 100% JUICE BLENDS 59 OZ 7641665 0004850020887 DOLE OJ CALC/NO PULP 8/59 FZ 1.52 3.17 39.20 % 2.50 2/5.00 0.00 5.28 7641665 45

7641678 0004850020890 DOLE OJ SOME PULP 8/59 FZ 1.52 3.17 39.20 % 2.50 2/5.00 0.00 5.28 7641678 45

7641813 0004850025676 DOLE ORANG/PINAPL/BANAN 8/59FZ 1.52 3.17 39.20 % 2.50 2/5.00 0.00 5.28 7641813 45

7641825 0004850025674 DOLE 59Z PINEAPPLE 8/59 FZ 1.52 3.17 39.20 % 2.50 2/5.00 0.00 5.28 7641825 45

7641826 0004850025012 @DOLE ORANGE/PEACH/MANGO 8/59 FZ 1.52 3.17 39.20 % 2.50 2/5.00 0.00 5.28 7641826 40

SUPERVALU - Indianola Page 71 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers SUB FEATURE DOLE 100% JUICE BLENDS 59 OZ 7641828 0004850025675 DOLE ORNGE/PINEAPPLE JC 8/59 FZ 1.52 3.17 39.20 % 2.50 2/5.00 0.00 5.28 7641828 45

7641829 0004850025011 DOLE ORNG/STRW/BAN DRNK 8/59 FZ 1.52 3.17 39.20 % 2.50 2/5.00 0.00 5.28 7641829 45

LIPTON PURE LEAF TEA 59 OZ 7644029 0004850002157 @LIPTON PURE LEAF RASP TEA 6/59FZ 1.24 2.49 37.60 % 1.99 0.00 3.05 7644029 30

7644030 0004850020141 LIPTON UNSWTND GREEN TEA 6/59 FZ 1.24 2.49 37.60 % 1.99 0.00 3.05 7644030 30

7644033 0004850002065 LIPTON LEMON TEA 6/59FZ 1.24 2.49 37.60 % 1.99 0.00 3.05 7644033 30

7644034 0004850002064 @LIPTON PURE LF UNSWTD TEA 6/59 FZ 1.24 2.49 37.60 % 1.99 0.00 3.05 7644034 30

7644035 0004850002063 @LIPTON PURE LEAF SWT TEA 6/59 FZ 1.24 2.49 37.60 % 1.99 0.00 3.05 7644035 45

7644050 0004850020140 LIPTON UNSWT LEMN BLK TEA 6/59 FZ 1.24 2.49 37.60 % 1.99 0.00 3.05 7644050 30

LIPTON PURE LEAF TEA 59 OZ-TN 7644017 0004850002065 PURE LEAF LEMON TEA TN 6/59 FZ 1.31 2.55 34.25 % 1.99 0.00 3.05 7644017 30

7644051 0004850020140 LIPTON UNS LEM BLK TEA TN 6/59 FZ 1.31 2.55 34.25 % 1.99 0.00 3.05 7644051 75

7644058 0004850002157 LIPTON PRE LF RASP TEA TN 6/59FZ 1.31 2.59 34.25 % 1.99 0.00 3.05 7644058 30

7644061 0004850002064 LIPTON PRELF UNSWT TEA TN 6/59FZ 1.31 2.59 34.25 % 1.99 0.00 3.05 7644061 30

7644063 0004850002063 LIPTON PURE LF SWT TEA TN 6/59FZ 1.31 2.59 34.25 % 1.99 0.00 3.05 7644063 45

7644064 0004850020141 LIPTON UNSWT GREEN TEA TN 6/59FZ 1.31 2.55 34.25 % 1.99 0.00 3.05 7644064 75

SUPERVALU - Indianola Page 72 ACCT#______ADMAX Sales Planner Order BILL UNIT COST DOES NOT INCLUDE AD DOLLARS DATE______PLEASE RETURN THIS ORDER BY: 2/24/2017 TO: GROCERY MERCHANDISING FOR STOCK RESERVATION RETURN TO

3/19/2017- 3/25/2017 DATE: 2/24/2017

ITEM # UNIT ZONE1 PALLET LTI UPC DESCRIPTION PACK/SIZE COST RETAIL PERCENT AD RETAIL ALLOW BILLBACK QTY ITEM # QTY

06-DAIRY- Cost may vary for ABS Retailers SUB FEATURE LIPTON PURE LEAF TEA 59 OZ-AR 7644016 0004850002065 PURE LEAF LEMON TEA AR 6/59 FZ 1.44 2.63 27.81 % 1.99 0.00 3.05 7644016 30

7644052 0004850020140 LIPTON UNS LEM BLK TEA AR 6/59 FZ 1.44 2.63 27.81 % 1.99 0.00 3.05 7644052 75

7644056 0004850002157 LIPTON PRE LF RASP TEA AR 6/59FZ 1.44 2.77 27.81 % 1.99 0.00 3.05 7644056 30

7644059 0004850002064 LIPTON PRELF UNSWT TEA AR 6/59FZ 1.44 2.77 27.81 % 1.99 0.00 3.05 7644059 30

7644062 0004850002063 LIPTON PURE LF SWT TEA AR 6/59FZ 1.44 2.77 27.81 % 1.99 0.00 3.05 7644062 45

7644065 0004850020141 LIPTON UNSWT GREEN TEA AR 6/59FZ 1.44 2.63 27.81 % 1.99 0.00 3.05 7644065 75

INTERNATIONAL DELIGHT CREAMERS 16 OZ 7570875 0004127102562 INTL DLGT FRNCH VANILLA CRMR 6/16FZ 1.33 2.49 33.08 % 1.99 0.00 1.80 7570875 64

7570893 0004127100924 INTL DLGT WHT CHOC MCHA CRMR 6/16 FZ 1.33 2.49 33.08 % 1.99 0.00 1.80 7570893 64

7570894 0004127100922 INTL DLGT CARML MACHITO CRMR 6/16FZ 1.33 2.49 33.08 % 1.99 0.00 1.80 7570894 64

DATE: 03/19/17 THRU 03/25/17 SUPERVALU - QUINCY SALES PROGRAM ORDER S/SI DSD PAGE 1 OF 2 UNIT COST INCLUDES ALL ALLOWANCES THESE ITEMS FOR ADMAX DSD STORE PARTICIPANTS ONLY. D.S.D. WEEK OF 03/19/17 THRU 03/25/17

PACK BILL DEAL AD ITEM # DESCRIPTION & SIZE ALLOW BACK UNIT COST RETAIL GP % Edy's Edy's Ice Cream 48 Oz 1.38 0.00 3.15 2/7.00 10% Edy's Edy's Custard 32 Oz 0.61 0.00 3.15 2/7.00 10%

PACK BILL DEAL AD ITEM # DESCRIPTION & SIZE ALLOW BACK UNIT COST RETAIL GP % Nestle Digiorno Original ASST 0.36 0.00 4.67 2/11.00 15% Nestle Digiorno Pizzeria ASST 0.53 0.00 4.67 2/11.00 15% Nestle Digiorno California Pizza Kitchen ASST 0.53 0.00 4.67 2/11.00 15%

PACK BILL DEAL AD ITEM # DESCRIPTION & SIZE ALLOW BACK UNIT COST RETAIL GP % Nabisco Premium Saltines 12/9-16.5 Oz 4.80 0.00 1.96 2/5.00 0.22 (Unsalted, Saltine, Oyster Crackers) Nabisco Premium Saltines 6/11 Oz 2.40 0.00 1.96 2/5.00 22% (Minis) Nabisco Premium Saltines 6/13.5 Oz 3.78 0.00 1.96 2/5.00 22% (Fresh Stacks)

Nabisco Nilla Wafers 12/11 Oz 8.40 0.00 2.40 2.99 20% (Reg, Reduced Fat, Mini)

Nabisco Snack Crackers-Family Size 6/12-16 Oz 1.98 0.00 3.00 3.99 25% (Flav Orig Chick in Bskt, Wheat Thins Reg, WT Red Fat, WT Multi Grain, WT Sun Dried Tom & Basil) Nabisco Snack Crackers-Family Size 12/12-13 Oz 3.96 0.00 3.00 3.99 25% (Triscuit Red Fat, Triscuit Whle Wheat Orig, Triscuit Cracked Pepper & Olive Oil)

Nabisco Ritz-Family Size 6/20.6 Oz 4.14 0.00 3.00 3.99 25%

Nabisco Chips Ahoy-Family Size 12/18.2-19.5 Oz 5.64 0.00 3.00 3.99 25% (Original/Chewy, Chunky)

Nabisco Oreo-Family Size 12/13-20 Oz 8.28 0.00 3.00 3.99 25% (Double Stuff, Chocolate Sandwich, Golden Oreo, Mini Reese's Bag in a Box, Mini Bag in a Box, Mini Candy Cane, Mini Mint)

Nabisco Nutter Butter Peanut Butter Sandwich 12/16 Oz 5.64 0.00 3.00 3.99 25% DATE: 03/19/17 THRU 03/25/17 SUPERVALU - QUINCY SALES PROGRAM ORDER S/SI DSD PAGE 2 OF 2 UNIT COST INCLUDES ALL ALLOWANCES THESE ITEMS FOR ADMAX DSD STORE PARTICIPANTS ONLY. D.S.D. WEEK OF 03/19/17 THRU 03/25/17 PACK BILL DEAL AD ITEM # DESCRIPTION & SIZE ALLOW BACK UNIT COST RETAIL GP % Nabisco Single Serve Tray Pack 4/ASST 3.84 0.00 3.84 4.99 23% (100 Cal Pk Var Munch Pk, Chips Ahoy Single Serve, Sweet Var Pk Single Serve, Honey Maid Dispicable Me Multi Pk, Mini CA Munch Pk, Fig Newton Single Serve Tray, Fig Newton FF Single Serve Tray, Mini Nilla Wafers Munch Pk, Nutter Butter Single Serve Tray Pk, Oreo Mini Choc Sand, Oreo Choc Single Serve Tray, Multi pk Oreo 18 ct, Oreo S/S Var Multi Pk, Dbl Stuff Oreo Multi Pk, RBS Cheese Munch Pk, Mini Ritz Multi Pk, Multi Pk Teddy Honey, Wheat Thins Var Pk Multi, Mini Var Munch Pk, HM Dippers Lunchbox Honey, Oreo Thins Multi Pk 12 Ct, HM Multi Pk Star Wars, Multi Pk Barnums 12 ct, Multi Pk Nutter Butter 18 ct) DSD SUPPLIED STORES ONLY

CODES FOR WAREHOUSE SUPPLIED STORES: PACK BILL DEAL AD ITEM # DESCRIPTION & SIZE ALLOW BACK UNIT COST RETAIL GP % 358-1708 Premium Unsalted 12/16 Oz 0.00 4.80 1.96 2/5.00 22% 358-1722 Premium Saltines 12/16 Oz 0.00 4.80 1.96 2/5.00 22%

436-1294 Nilla Wafers 12/11 Oz 0.00 8.40 2.40 2.99 20%

358-1596 Triscuit Whole Wheat Original 12/13 Oz 0.00 3.96 3.00 3.99 25% 358-1707 Wheat Thins Crackers-Family Size 6/16 Oz 0.00 1.98 3.00 3.99 25% 358-5288 Wheat Thins Red Fat-Family Size 6/14.5 Oz 0.00 1.98 3.00 3.99 25%

358-2476 Ritz-Family Size 6/20.6 Oz 0.00 4.14 3.00 3.99 25%

436-5434 Chips Ahoy Original-Family Size 12/18.2 Oz 0.00 5.64 3.00 3.99 25% 436-6298 Chips Ahoy Chewy-Family Size 12/19.5 Oz 0.00 5.64 3.00 3.99 25%

436-5518 Oreo Double Stuff-Family Size 12/19.1 Oz 0.00 8.28 3.00 3.99 25% 436-6839 Oreo Double Stuff-Family Size 12/20 Oz 0.00 8.28 3.00 3.99 25% 436-6846 Oreo Double Stuff-Family Size 12/20 Oz 0.00 8.28 3.00 3.99 25% 436-7343 Oreos Original-Family Size 12/19.1 Oz 0.00 8.28 3.00 3.99 25% 436-7415 Oreos Golden-Family Size 12/19.1 Oz 0.00 8.28 3.00 3.99 25%

436-7287 Nutter Butter Peanut Butter Sandwich 12/16 Oz 0.00 5.64 3.00 3.99 25% PACK BILL DEAL AD ITEM # DESCRIPTION & SIZE ALLOW BACK UNIT COST RETAIL GP % Frito-Lay Lay's XXL Family Size 10 Oz 0.96 0.00 2.20 2/5.00 12% (Classic, BBQ, SCO, Reg Wavy, Lightly Salted) Frito-Lay Lay's XL 7.75 OZ 0.30 0.00 2.12 2/5.00 15% (Honey BBQ, Flamin Hot, Pico De Gallo, Smoked Gouda & Chie, BBQ, Cheezy Garlic Bread, Wavy Lightly Salted, Firey Habanero, Regular, Lightly Salted, Wavy Rstd Garlic, Korean BBQ, Beer & Brats, Wavy Reg, Limon, Wavy Cheddar, Brazillian Picante, Southeast Queso, Wavy Ranch, Sweet Heat BBQ, Bacon Mac & Cheese, Passport Szechuan Chicken, Wavy BBQ, Dill Pickle, Mango Salsa, Greek Tzatziki, Pop Seasalt, Salt & Vin, Chili Limon, Southern Biscuits & Gravy, Reuben, Pop White Cheddar, Sour Cream & Onion, Garden Tomato Basil, Truffle Fries, Lightly Salted BBQ, Deli Original, Chipotle, Chicken & Waffles, Chedd Sour Cream) Frito-Lay Lay's Kettle Chips XL 8 OZ 0.45 0.00 2.12 2/5.00 15% (Jalapeno, BBQ, Reg, Salt & Vin, Red Fat, Sea Salt & Cracked Pepper, Lattice Cut, Maui Onion, Lettuce Garden, Lightly Salted Olive Oil & Herb, Garden Tomato and Asiago, Less Fat, Medleys, Lattice Cut Sea Salt, Indian Tikka Masaia, Chedd, Swap Olive Oil & Herb, Mesquite BBQ) ADMAX "REGULAR AD CIRCULAR" ESTIMATED ABS DELIVERED COST % GP%

AD WEEK OF: 3/19/17 COST BEFORE ESTIMATED ABS COST BEFORE ESTIMATED ABS AD RETAIL ABS GP% AD RETAIL ABS GP% FEES COST FEES COST LAYOUT GROCERY FROZEN

FRT PG ESSENTIAL EVERYDAY CHARCOAL 7.7 LB 2.99 2.50 / 2.20 2.91 / 2.53 3 / 15 CULINARY CIRCLE PIZZAS 2 / 9.00 3.17 3.64 19 FRT PG ESSENTIAL EVERYDAY BBQ SAUCE .69 .54 / .54 .67 / .60 3 / 13 HOT POCKETS VALUE PACK 12 CT 9.99 8.57 9.33 7 FRT PG ESSENTIAL EVERYDAY SALAD DRESSING 16 OZ .99 .85 / .85 1.02 / .95 -3 / 4 SMART ONES ENTREES 5 / 10.00 1.20 1.44 28 FRT PG ESSENTIAL EVERYDAY HAMBURGER DILLS 32 OZ .99 .86 .98 1 HEALTHY CHOICE DINNERS 5 / 10.00 1.60 1.87 7 ESSENTIAL EVERYDAY SWEET RELISH or SALAD CUBES 16 OZ .99 .79 .93 6 KID'S CUISINE 5 / 10.00 1.46 1.69 16 FRT PG ESSENTIAL EVERYDAY DOUBLE ROLL BATH TISSUE 12 PK 2 / 10.00 4.14 / 3.99 4.97 / 4.44 1 / 11 GORTON'S FISH STICKS or FILLETS 4.99 3.23 3.61 28 ESSENTIAL EVERYDAY TOWELS 8 ROLL 2 / 10.00 3.59 / 3.58 4.91 / 4.49 2 / 10 ORE-IDA POTATOES 2.99 2.19 2.46 18 FRT PG BAR S HOT DOGS 12 OZ .69 .65 .65 6 PICTSWEET FARMS FARM FAVORITES 3 / 5.00 1.07 1.30 22 PICTSWEET FARMS GIANT BAGS 4 - 5 lb 5.99 4.20 4.84 19 INSIDE ESSENTIAL EVERYDAY CAN VEGETABLES 2 / 1.00 .44 / .43 .51 / .46 -2 / 8 FARM RICH PARTY PACKS 9.99 7.09 7.92 21 INSIDE ESSENTIAL EVERYDAY VEGETABLE OIL 1.99 1.71 / 1.70 1.90 / 1.81 5 / 9 NEW YORK GARLIC TOAST or BREAD 2 / 5.00 1.48 1.74 30 INSIDE ESSENTIAL EVERYDAY SUGAR 4 LB 1.88 1.71 / 1.71 1.88 / 1.79 0 / 5 OPEN KETTLE DUMPLINGS 2 / 5.00 1.52 1.75 30 INSIDE ESSENTIAL EVERYDAY MAC N CHEESE 2 / 1.00 .40 .47 6 MARY B's BISCUITS 2 / 5.00 1.83 2.05 18 INSIDE ESSENTIAL EVERYDAY RICE 16 OZ 2 / 1.00 .40 .47 6 JIMMY DEAN BREAKFAST BOWLS 2 / 5.00 1.55 1.82 27 INSIDE SUPER CHILL SOFT DRINKS 12 PK 5 / 10.00 1.84 / 1.79 2.00 / 1.97 0 / 2 MOM & POP SAUSAGE or STEAK BISCUITS 2 / 7.00 2.68 2.82 19 INSIDE ESSENTIAL EVERYDAY MAYO 30 OZ 1.99 1.83 1.99 0 ESSENTIAL EVERYDAY PIE SHELLS 2 / 4.00 1.23 1.42 29 INSIDE ESSENTIAL EVERYDAY MUSTARD 8 OZ .69 .37 .51 26 ESSENTIAL EVERYDAY DEEP DISH PIE SHELLS 2 / 4.00 1.47 1.66 17 INSIDE ESSENTIAL EVERYDAY KETCHUP 38 OZ 2 / 3.00 1.15 / 1.15 1.33 / 1.22 11 / 19 PRAIRIE FARMS ICE CREAM 4 QT 5.99 4.30 5.17 14 INSIDE ESSENTIAL EVERYDAY BLACK PEPPER 2.49 1.96 / 1.95 2.11 / 1.99 15 / 20 NORTH STAR ASSORTED ICE CREAM NOVELTIES 2.49 1.75 1.95 22 INSIDE ESSENTIAL EVERYDAY SALTINES .99 .83 / .83 .99 / .94 0 / 5 INSIDE ESSENTIAL EVERYDAY TOMATO & CHICKEN NOODLE SOUP 3 / 2.00 .51 / .49 .57 / .51 15 / 24 DAIRY INSIDE ESSENTIAL EVERYDAY TOMATO SAUCE 3 / 1.00 .25 .29 12 MINUTE MAID PREMIUM ORANGE JUICE 59 OZ 2 / 5.00 1.90 2.08 17 INSIDE ESSENTIAL EVERYDAY TOMATOES 14.5 OZ 4 / 3.00 .53 / .53 .60 / .56 20 / 25 BORDEN'S CHEESE - (CHUNKS, SHREDS, NATURAL SLICES) 3 / 5.00 1.44 1.54 8 INSIDE ESSENTIAL EVERYDAY DRY PASTA 12 - 16 OZ .88 .63 .73 17 PARKAY MARGARINE TUBS 41 OZ 2.99 2.37 2.64 12 INSIDE ESSENTIAL EVERYDAY PINTO BEANS .79 .57 .64 19 ESSENTIAL EVERYDAY BISCUITS 4 PK 3 / 5.00 1.22 1.40 16 INSIDE ESSENTIAL EVERYDAY APPLE JUICE 64 OZ 1.69 1.16 / 1.14 1.46 / 1.26 14 / 25 ESSENTIAL EVERYDAY CINNAMON ROLLS 3 / 5.00 1.25 1.35 19 INSIDE ESSENTIAL EVERYDAY CEREALS 1.99 1.57 1.81 9 YOPLAIT GREEK YOGURTS .88 .65 .79 10 INSIDE ESSENTIAL EVERYDAY SANDWICH COOKIES or SNACK CRA 1.99 1.25 1.46 27 DANNON GREEK YOGURTS 4 pk 2 / 7.00 2.65 3.05 13 INSIDE ESSENTIAL EVERYDAY BLEACH 64 OZ 2 / 3.00 1.13 / 1.11 1.43 / 1.26 5 / 16 DANNON YOGURTS 32 oz 2 / 5.00 1.90 2.18 13 INSIDE ESSENTIAL EVERYDAY FOAM PLATES 40 CT .99 .75 / .74 .98 / .86 1 / 13 KRAFT VELVEETA MINI BLOCKS 4.99 3.95 / 3.90 4.09 / 4.03 18 / 19 ESSENTIAL EVERYDAY PARTY CUPS 20 CT .99 .72 / .72 .94 / .87 5 / 12 BORDEN'S AMERICAN CHEESE SLICES 12 oz 1.99 1.59 1.68 16 INSIDE RICE A RONI or PASTARONI .99 .78 / .76 .88 / .81 11 / 18 BORDEN'S SANDWICH MATE .89 .66 .69 22 INSIDE TONY CHACHERE'S RICE MIX - FISH FRY - SEASONINGS 4 / 5.00 .96 / .82 1.05 / .97 16 / 22 BORDEN'S STRING CHEESE 2.99 2.38 2.53 15 INSIDE HUNGRY JACK INSTANT POTATOES 26.7 OZ 2.99 2.30 2.55 15 CRYSTAL FARMS BETTER 'N EGGS 16 OZ. 2 / 5.00 1.57 1.78 29 INSIDE MAHATMA RICE 10 LB 5.99 5.01 5.54 8 DOLE 100% JUICE BLENDS 59 OZ 2 / 5.00 1.52 1.81 28 INSIDE SHAWNEE FLOUR & CORNMEAL 5 LB 1.99 1.83 1.96 2 LIPTON PURE LEAF TEA 59 OZ 1.99 1.24 1.48 26 INSIDE MORRISON'S CORNBREAD MIXES 2 / 1.00 .35 .41 18 INTERNATIONAL DELIGHT CREAMERS 16 OZ 1.99 1.33 1.52 24 INSIDE LIBBY'S VIENNA SAUSAGE 3 / 2.00 .50 .53 21 INSIDE SWANSON ASSORTED CAN MEATS 2.99 2.55 2.64 12 PRODUCE INSIDE CAMPBELL'S WELL YES! SOUPS 2 / 4.00 1.35 / 1.25 1.50 / 1.35 25 / 33 DOLE SALAD TBD TBD TBD TBD INSIDE VAN CAMP PORK & BEANS .79 .60 .65 18 FRESH GOURMET CHEESE CRISPS 2.99 1.95 1.95 35 INSIDE DEL MONTE PASTA SAUCE .99 .75 / .72 .86 / .76 13 / 23 MARZETTI'S CARAMEL DIPS 3.49 2.66 2.66 24 INSIDE HEINZ SLOPPY JOE SAUCE .99 .69 .80 19 INSIDE CRYSTAL HOT SAUCE 6 OZ 2 / 1.00 .38 .44 12 INSIDE PRINGLES 2 / 3.00 1.17 / 1.12 1.30 / 1.19 13 / 21 INSIDE DEL MONTE FRUIT CUPS 4 pk 2 / 5.00 1.60 / 1.58 1.93 / 1.73 23 / 31 INSIDE KOOL-AID JAMMERS 10 PK 2 / 4.00 1.73 / 1.65 2.00 / 1.81 0 / 10 INSIDE LITTLE HUGS 20 PK 2.99 2.30 / 2.30 2.47 / 2.45 17 / 18 INSIDE NIAGARA WATER 24 PK 2 / 5.00 1.85 / 1.85 2.55 / 2.50 -2 / 0 INSIDE TETLEY FAMILY SIZE TEA BAGS 24 CT 1.79 1.24 / 1.08 1.41 / 1.22 21 / 32 INSIDE FOLGER'S K-CUP COFFEE 12 ct 5.99 4.98 5.28 12 INSIDE AUNT JEMIMA SYRUP 2.99 2.09 2.24 25 INSIDE PETER PAN PEANUT BUTTER 2 / 4.00 1.60 / 1.56 1.70 / 1.63 15 / 19 INSIDE ORVILLE POPCORN 6 - 10 PK 2.99 2.28 2.58 14 INSIDE LAY'S STAX CANISTERS .99 .76 / .76 .98 / .85 1 / 14 INSIDE DUNCAN HINES PERFECT SIZE or DECADENT CAKE MIX 2 / 5.00 1.82 2.03 19 INSIDE VIRTUE BATH TISSUE 12 roll 2.99 2.26 / 2.21 2.96 / 2.73 1 / 9 INSIDE VELVET TOWELS 1 ROLL 5 / 3.00 .37 .52 13 INSIDE FAB DETERGENTS - (LIQUID & POWDERS) 2.99 2.20 / 1.98 2.43 / 2.12 19 / 29 INSIDE AJAX DISH LIQUID .99 .75 .93 6 INSIDE NUNN-BETTER DRY DOG FOOD 16 lb 6.99 4.75 6.29 10

LINE VIGO YELLOW RICE CANISTER 32 OZ 3.99 2.90 3.28 18 LINE VIGO ORGANIC QUINOA 4.39 3.26 3.52 20 LINE WILLIAM'S CHILI SEASONING MIX .99 .64 / .61 .76 / .64 23 / 35 LINE PIONEER ASSORTED GRAVY MIXES 5 / 4.00 .55 / .45 .60 / .51 25 / 36 LINE BERTOLLI OLIVE OIL 25.5 OZ 7.99 5.97 6.38 20 LINE PROPEL 6 PK 3.49 2.20 2.72 22 LINE MELLO JOY COFFEE 12 OZ 3.99 2.90 3.22 19 LINE QUAKER REAL MEDLEY CEREAL 3.49 2.37 2.62 25 LINE QUAKER RICE CRISPS 1.29 .80 .99 23 LINE BLACKBURN JELLY or PRESERVES 2.29 1.69 1.85 19 LINE HERSHEY CANDY BARS .79 .55 .58 27 LINE HEFTY STORAGE or FREEZER BAGS 1.99 1.41 1.55 22 LINE GLAD HI COUNT TRASH BAGS 6.99 5.22 / 5.03 5.53 / 5.42 21 / 22 LINE GAIN FABRIC SHEETS 120 CT 4.99 3.99 4.28 14 LINE SCOOP AWAY CAT LITTER 20 lb 7.99 5.30 6.61 17

*BURST KOOL-AID ENVELOPES 2 QT 6 / 1.00 .13 .14 18 STARBURST w/ KOOL-AID JAMMERS *BURST DUNKIN DONUTS BAG COFFEE 11-12 oz 6.99 5.32 / 4.65 5.75 / 4.83 18 / 31 STARBURST w/ FOLGER'S K-CUPS *BURST AUNT JEMIMA PANCAKE MIX 1.99 1.49 / 1.47 1.62 / 1.60 19 / 20 STARBURST w/ AUNT JEMIMA SYRUP *BURST REALEMON JUICE 32 OZ 1.99 1.44 1.58 21 STARBURST w/ TETLEY TEA *BURST ESSENTIAL EVERYDAY CHOCOLATE CHIP COOKIES 2 / 5.00 1.60 1.88 25 STARBURST w/ EE COOKIES or SNACK CRACKERS *BURST ESSENTIAL EVERYDAY TOMATO PASTE 2 / 1.00 .35 .41 18 STARBURST w/ EE TOMATO SAUCE *BURST FINAL TOUCH FABRIC SOFTENER 64 oz 2.49 1.67 2.07 17 STARBURST w/ FAB