Online Advertising Options January 2021

Eﬀ ective Online Advertising Options January 2021

We would like to oﬀ er our dealers an overview for setting up and understanding online advertising options. With more and more focus being put on digital development, it is important to consider all forms of advertising in order to drive customers and awareness to your showroom.

Facebook Advertising

More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and many more unique options. This makes your ads more relevant for the people who see them and brings you real results.

Advertising on Facebook is easy for you and your customers. From a Facebook Ad, people can get directions to your store, download your app, view your videos, add an item to a shopping cart or take another action on your website.

Get started now by logging into your Facebook Business Proﬁ le and clicking the “Promote” button.

Google Adwords Advertising

Google AdWords is paid advertising or pay per click (PPC) advertising on Google. If your dealers are looking to jump ahead of the competition we strongly suggest setting up an Adwords account, allowing them to display beautiful and optimized website ads using imagery or videos. Here are the top 5 reasons to join Adwords:

• Measurable - Every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. This makes it very easy to measure your return on investment (ROI).

• Cost Eﬀ ective - You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend.

• Maximum Relevance - Google’s job is to present the most relevant and accurate results in response to a user’s search query, this is not determined by who pays the most but rather who has the most relevant content and terms.

• Highly Targeted - Location, mobile, language, time and auto targeting allow you to create an extremely ﬂ exible campaign that can be targeted to almost anyone in any area.

• Remarketing - Retargeting involves showing paid ads to users based on their past web activity on your site.

Get started now by visiting: http://google.com/adwords

TEL 800.468.2567 marketing@valorfi replaces.com valorfi replaces.com Eff ective Online Advertising Options January 2021

Twitter Advertising

Twitter entered the online advertising space with the hopes of disrupting Google and Facebook. They oﬀ er another unique solution to getting your ads seen by a wide variety of individuals. Below are the beneﬁ ts of advertising on Twitter:

• Create objective-based campaigns - Twitter Ads objective based campaigns are designed to help you achieve results that drive action and add value to your business. Create campaigns tailored for a variety of business goals, from driving website traﬃ c to increasing brand awareness.

• Analyze your performance – Twitter comes packed with free analytics tools to help you analyze, scale, and opti- mize your campaigns. Track your impressions, results and cost-per-result across all your diﬀ erent campaign objec- tives.

• Reach the right people - Robust targeting capabilities help you get in front of people who are interested in your business. Whether you want to reach a niche group or connect with a global audience, Twitter oﬀ er a variety of targeting options to help you connect with the right people.

Visit your business proﬁ le on Twitter today to get started.

Instagram Advertising

Instagram has quickly become one of the largest social platforms in North America. Instagram thrives on simplicity but has introduced a very creative ad platform to reach your customers. On top of that, it’s easy to set up!

• Business Account - To set up instagram advertising, you will need to ensure your account is set up as a Business account. Information on setup can be accessed by clicking here.

• Ad formats – Instagram oﬀ ers a variety of ad options to choose from in order to ﬁ t your audience. Choose between Story, Photo, Video, Carousel, or Collection ads and tailor them to your needs.

• Analytics - Built-in Analytics make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.

For a complete overview of Instagram advertising, please click here.

TEL 800.468.2567 marketing@valorfi replaces.com valorfi replaces.com Eff ective Online Advertising Options January 2021

YouTube Advertising

Perhaps the fastest growing ad platform, YouTube ads are entirely composed of video ads that play before or during a video on YouTube. Any video uploaded to YouTube can be an ad, you can even pick multiple videos for multiple ads.

• What do ads cost? - You have complete control over your daily budget, so you can spend what you’re comfortable with. One of the biggest beneﬁ ts is that you only pay when someone engages with your ad. If they skip it before 30 seconds (or the end) you don’t pay a cent.

• Who can I target? – The goal is to help dealers reach the right customer for their business. You can target by age, gender, location, interests and more.

• Analytics - Built-in Analytics make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.

For further information on YouTube ads please visit this link. Once you’re ready, login to your business YouTube account, set a budget, pick a video and you’re ready to advertise!

Programmatic & Display Media

Programmatic advertising is the automated buying and selling of online advertising. This automation makes transac- tions effi cient and more eff ective, streamlining the process and consolidating your digital advertising eff orts in one technology platform.

Display media is online display advertising that broadly consists of banner ads, image ads, and video ads.

OwnerIQ

Dealers can login to the OwnerIQ program and create ads from pre-developed Valor creative, insert their logo, and then choose their desired audience and reach. These ads are shown online wherever ad space has been “bought up” by these type of online advertisers.

As an example, a dealer could create a custom ad and the target new home owners or renovators, and that ad would be displayed to them. This platform also re-markets the ads to users who have previously visited our website in the past.

For questions or display media alternatives, please email marketing@valorﬁ replaces.com

TEL 800.468.2567 marketing@valorﬁ replaces.com valorﬁ replaces.com