California

OFFICIAL STATE VISITOR’S GUIDE 2015 RATE CARD

visitcalifornia.com CALIFORNIA OFFICIAL STATE VISITOR’S GUIDE AND PLANNER Inspiring Dream ! Travelers are looking for ideas and inspiration when thinking about a . Nobody knows California—and the prospective traveler—better than Visit California and Sunset. Market research proves that readers truly value the guide as an important part of their trip-planning process. And they appreciate the way the guide conveys California’s unique and enticing lifestyle.

FARM STAYS DOWN on the

ExperienceFARM the romance of ranches, farms, and a bygone way of The “Wow Factor” life that’s not so bygone anymore Sunset works with top photographers to SAN FRANCISCO

CENTRAL COAST LOS ANGELES capture exceptional images throughout The allure of the farm has always been powerful: It’s a throwback to a simpler way of life, in a setting that’s a whole lot California. This photography, coupled with more scenic than our daily grind. And for SAN FRANCISCO BAY AREA many farmers, new Hidden Villa: tourist interest has Escape from it all allowed their family Since 1970, the original articles from award-winning writers, educational nonprof t farms and ranches Hidden Villa has to thrive, thanks to hosted hikes and farm visitors who want to f eld trips in Los Altos Hills. A Spanish-style pitch in, play, and estate on more than inspires and informs readers, leading them enjoy home-cooked 1,600 acres of trust land in the foothills meals and a comfy of the Santa Cruz bed. In that spirit, Mountains, it has if y here are our picks cell service and no to take action and plan trips to explore TOP AND ABOVE Internet—what it does have are classes on for farms to visit, Hidden Villa everything from milking cows to making Ranch whether you’re the sausage and cheese to baking (and eating) type who likes waking up to a bottle of bread from dif erent lands. Of ered year- round, Hidden Villa’s programs aim to California’s varied destinations. fresh milk on your doorstep—or wants to teach families, school-age kids, and adults milk the cow. about the environment with themed tours, All sizes of boys hikes, lectures, hands-on workshops, classes, love tractors in the cultural events, music and dance perfor- PHOTO CREDIT TK PHOTO CREDIT TK PHOTO TAI POWER SEEFF (2); OPPOSITE PAGE: JENNIFER MARTINÉ (2) JENNIFER MARTINÉ PAGE: SEEFF (2); OPPOSITE POWER TAI Central Valley mances, and community celebrations. In

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DESERTS

MOUNTAIN VISTAS frame golf greens in Indian Wells. Opposite page: vintage shop in Joshua Tree; Hyatt Regency Indian Wells; Anza-Borrego State Park Take Action: Trip Planning DESERTS The thwack of a golf club driving a ball across a lush green, the hum of the wind in towering dunes, the splash of a dive into a perfect pool—the sounds of this expansive region are as distinctive as the place itself. Whether you’re in search of natural wonders or naturally wonderful retreats, this land of desert 12 REGIONS In-depth, parks and towns has your perfect palm-fringed getaway. visually engaging travel-planning content that captures the best of each region. Each section includes: rock formations. Deserts Events REGIONAL MAPS Easy-to-read map DESERTS

KODIAK GREENWOOD (2), HARRIOT MANLEY, LAURA FLIPPEN LAURA MANLEY, (2), HARRIOT GREENWOOD KODIAK WINTER Palm Springs International Film locates each region within the state, and VISITCALIFORNIA.COM | 105 1 Festival, Palm Springs. Hollywood A- 5 PERFECT WAYS TO SPEND THE DAY listers, like George Clooney, Brad Pitt, and Charlize Theron, dazzle their fans highlights key towns and cities. DEATH VALLEY Walk the rim of 600-foot-deep Ubehebe Crater, at one of North America’s largest fi lm learn about weird rocks at the Racetrack, and climb up the remote festivals (celebrating 25 years in 2014). 2 700-foot-high Eureka Dunes—California’s highest sand mountains (storms can cause road closures; check before you go at nps.gov/deva). JAN 3–13 4 1 3 5 ULTIMATE 10 A roundup of favorite ROUTE 66 Drive “the Mother Road” (a.k.a. National Old Trails High- SPRING way) between Ludlow and Essex. Stops along the way include Joshua Tree Spring Music Festi- volcanic sites at Amboy Crater National Natural Landmark and val, Joshua Tree. Dramatic desert the midcentury retro sign at Roy’s. don’t-miss destinations and secret finds. 2 landscapes provide the backdrop for CABAZON Shop for high fashion at the expansive Desert Hills this eclectic gathering of performers, Premium Outlets, where the 130 stores include such swank names artists, and organic-food makers. (A as Prada, Bottega Veneta, and Armani. Pull over at the wacky similar event takes place in October.) Cabazon Dinosaurs, a classic roadside attraction. BONUS TRIP IDEAS Exclusive 10-stop «3 MAY 16–19 JOSHUA TREE Scramble up rock formations straight from Mars in FALL Joshua Tree National Park, a world-class rock-climbing destination. In spring, keep your eyes peeled for spikes of creamy blossoms topping Death Valley ’49ers Encampment, itinerary for each region. 4the park’s namesake yucca “trees.” Relax in town at Café Ma Rouge. Death Valley NP. Don your pioneer duds (or just see others in full regalia) DESERT HOT SPRINGS Wind your way through a sprawling Hopi- style pueblo built from found materials at Cabot’s Pueblo Museum. and join this iconic event, with wagon Created by adventurer and artist Cabot Yerxa, the historic trading trains, music fi t for a campfi re, and 5 post and gallery is fi lled with fi ne pottery and jewelry. the annual World’s Lowest 1849 Poker WHERE TO STAY Easy-to-read chart Tournament. NOV 5–9 Explore more of the Deserts at instagram.com/visitcalifornia. includes key details, including room rate, Add #VisitCA to your California pics for a chance to be posted on our site. More at visitcalifornia.com/events DESERT DISTRICT INDIO (C2) Deserts dining options, and other amenities. WHERE TO STAY IN THE DESERTS

Handicapped Access Handicapped Access Spa/ Spa/ PRICING KEY Number of Rooms PRICING KEY Number of Rooms Internet AccessPets Welcome Internet AccessPets Welcome $: under $100/night SwimmingFitnessS auna/HotPool $: under $100/night SwimmingFitnessS auna/HotPool $$: $100–$200/night $$: $100–$200/night Restaurant Center Center $$$: over $200/night Tub $$$: over $200/night Tub

BORREGO SPRINGS spa, and above all, outstanding customer service. HRHPalmSprings.com. The Springs at Borrego RV Resort ($) 4 2255 Di Giorgio Rd. Luxury RV resort in the Anza-Borrego 143 RV Sites ($) Hilton Palm Springs ($$-$$$) 261 Desert State Park. Mountain views, spacious sites, golf, pool, 760/320-6868; 800/522-6900. 400 E. Tahquitz Canyon and mineral spas combine to give guests a world-class RVing Way. All rooms completely renovated, 42” flat-screen TVs, See ad, p. 110 experience. springsatborrego.com. new Elements Spa. Next to Spa Casino and only one block to downtown. palmsprings.hilton.com. PALM DESERT Hyatt Palm Springs ($$-$$$) 194 Marriott’s Desert Springs Villa I ($$-$$$) 236 760/322-9000. 285 N. Palm Canyon Dr. Hyatt’s all-suite 760/779-1200; 800/845-5279. 1091 Pinehurst Lane. Beautiful located in the heart of Palm Springs. Steps from See ad, p. 111 Palm Desert resort with alluring amenities. Spacious villas dining, shopping, nightlife, art galleries, museums, and Village feature full kitchens, living and dining areas, master suite, Fest every Thursday night. Refrigerator and safe in rooms. washer/dryer, and more! marriott.com/ctdds. hyattpalmsprings.com.

2 Official Content Partner of Visit California Sunset Publishing Corporation, the publisher of Sunset magazine, is the official consumer content provider (print and digital) for Visit California. This partnership works because Sunset has been enticing travelers to plan a California vacation longer than any other travel-content provider. Sunset’s print and digital projects for Visit California are helpful tools for reaching consumers at every stage of the travel-planning process. By advertising on Visit California platforms, you reach California’s best travel prospects.

PUBLICATION RATES ADDED-VALUE PROGRAMS California Official State Visitor’s Guide and Travel Planner and California Official State Map Advertising in the 2015 Guide means you’ll be part of the State’s premier tourism publication and integrated into the digital edition. You’ll be reaching travelers 20% planning a vacation. Early Reservation » 500,000 copies Discount* » Digital edition receives more than 3,400,000 page views annually* » Full year of promotional exposure

2015 ADVERTISING OPTIONS DISTRIBUTION Rates are for assessed businesses. Non-assessed » Sold on newsstands during prime travel-planning months businesses pay a 15% premium. (April-May, August-September) DISPLAY » Requests through visitcalifornia.com or the toll-free Spread ...... $70,440 number 1-800-GO-CALIF Full Page ...... $37,620 » Sales missions, plus consumer and travel trade shows 2/3 Page (v) ...... $29,360 » California Welcome CentersSM and DMOs 1/2 Page (h) ...... $23,510 and magazine events 1/3 Page (square or v) ...... $16,700 » Sunset Southern Living 1/6 Page (v or h) ...... $9,490 ADDED-VALUE BENEFITS PREMIUM PLACEMENT Display advertisers receive: Back Cover...... $48,910 » Free ad in the electronic version of the Guide with a link Inside Front Cover ...... $47,030 from your ad to your website Inside Back Cover ...... $43,260 » One complimentary Enhanced Listing in the printed ENHANCED LISTING ...... $1,080 net Guide and digital edition. (Value: $1080) Rates are for full-color display advertising. Commissionable » Free leads from the free Travel Information Card at 15% to recognized agencies. Enhanced listings are non- (included with each guide); leads sent to you twice commissionable. monthy via email. PUBLISHING CALENDAR CO-OP OPPORTUNITIES *Early reservation discount ...... July 17, 2014 Space close, material due ...... Sept 5, 2014 » There are co-op programs for many of the destinations Deadline for electronic listing ...... Sept 5, 2014 throughout the state. Ask your Sunset representative if *Contract must be signed and received by Account Manager there is an opportunity in your area. no later than 7/17/2014 to qualify for 20% discount. *ComScore Digital Analytix, 1/15/14

3 GENERAL CONDITIONS guaranteed. The Publisher’s inability or failure to comply with any such condition shall not relieve the agency and advertiser of the obligation COMMISSION to pay for the advertising. Agency commission: 15% TERMS CONTRACT CONDITIONS Net 30 days from the date of invoice. Rates published herein are effective January 2014. Announcement of The Publisher reserves the right to change payment terms to cash with or- any changes in rates will be made at least seven weeks in advance of der at any time. The advertiser and agency are jointly and severally liable the publication date of the issue to which such rates will be applicable. for payment of all invoices for advertising published in the publications. Advertisers may not cancel or make changes in orders for advertising after closing dates. The Publisher may reject or cancel any advertising for any reason at any time. Advertising for tobacco products, gambling, MECHANICAL SPECIFICATIONS or gaming is not accepted. We reserve the right to reject or cancel any Acrobat PDFX1A (version 1.3) files required. No native files are linkage to an advertiser’s website for any reason at any time, including accepted. No color proof required. Files should be uploaded via without limitation, as a result of linkages to other websites included in the Time Inc. web ad portal at http://direct2time.sendmyad.com the advertiser’s website. All advertisements are accepted and published upon the represen- (if needed, contact your sales representative for instructions). tation that the agency and advertisers are authorized to publish the Please drop files in the CA Travel & Tourism Publications folder. entire contents and subject matter thereof and that such publication will not violate any law or infringe upon any right of any party; in- CALIFORNIA OFFICIAL STATE VISITOR’S GUIDE cluding without limitation those for which the Publisher has provided Sept. 5, 2014 creative services. In consideration of the publication of advertise- Materials Due: ments, the advertiser and agency will, jointly and severely indemnify, Trim Size: 8" x 10 1⁄2" defend, and save the Publisher harmless from and against any loss Binding: Perfect Bound (1⁄8" trim at foot) or expense arising out of the publication of such advertisements, Unit Sizes (non-bleed): including without limitation, attorney’s fees, those arising from Spread: 15" x 10" claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or Full page: 7" x 10" publicity, or from any similar claims now known or hereafter devised 2 ⁄ 3 page (v): 4 5 ⁄ 8" x 9 3 ⁄ 8" or created. It is understood that the advertiser and agency are jointly 1 ⁄ 2 page (h): 7" x 4 5 ⁄ 8" and separately liable for the payment of invoices for advertising pub- 1 ⁄ 2 page (v): 3 3 ⁄ 8" x 9 3 ⁄ 8" lished hereunder. 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No conditions, printed or otherwise, appearing 8 1 ⁄ 4" x 11" 1 ⁄ 2" Top, Bottom; 7 1 ⁄ 4" x 10" on contracts, orders, or copy instructions that conflict with, vary, or 1 ⁄ 2" Side add to the provisions of the rate card will be binding on the Publisher, and to the extent that the Terms and Conditions contained herein are 1 ⁄ 4" safety at the gutter (1 ⁄ 8" each side) inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. COPY REGULATIONS All advertisements must be clearly and prominently identified by trademark and/or signature of the advertiser. On advertising copy that simulates editorial layout and appearance, the Publisher reserves the PLEASE CONTACT YOUR REPRESENTATIVE right of approval, as well as the right to identify as “advertisement” by Publisher-set type line. The Publisher is not responsible for errors or omissions in any ad- MELINDA SHEEHAN MARIA AMON vertising materials, including errors in key numbers, reader service Advertising Director 650/324-5637 numbers, or changes accepted after closing dates. 650/324-5631 650/322-1043 fax 650/322-1043 fax [email protected] CREDIT [email protected] Regions: San Francisco Bay To establish credit, a credit application must be sent to your Sunset rep- Regions: Central Coast, Area, High Sierra (Mammoth resentative. Orders without established credit must be accompanied by Los Angeles County, and Lake Tahoe) a cash payment or domestic Visa or MasterCard. Central Valley, High Sierra (partial), Gold DISCOUNT/REBATES Country, North Coast, Adjustments in advertiser spending that result in discounts or rebates Shasta Cascade due the advertiser will be paid with space credits only. Such credits must be used within six months after the period in which they are PAMELA COFFEY earned or they will expire. 619/444-2635 POSITIONING 619/444-2662 fax [email protected] Publisher has the right to insert the advertising anywhere in the Regions: Deserts, publications. Any condition on contracts, orders, or copy instruc- Inland Empire, San Diego tions involving the placement of advertising within Sunset (such as County, Orange County page location, competitive separation, or placement facing editorial copy) will be treated as a positioning request only and cannot be

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