Yao Ming Still Most Engaging Chinese Celebrity : R3 by David Blecken on Mar 31, 2011 (5 Hours Ago) Filed Under Marketing, China
# 页码,1/4 Network Asia-Pacific Know it now... News People Video Blogs & Opinions Rankings & Research Creativity Marketing Home / Marketing / Rankings & Research / Research Reports Yao Ming still most engaging Chinese celebrity : R3 By David Blecken on Mar 31, 2011 (5 hours ago) filed under Marketing, China BEIJING – Yao Ming remains China’s most popular celebrity, closely followed by hurdler Liu Xiang and Jackie Chan, according to Enspire, a study by marketing consultancy R3. KEYWORDS yao ming, liu xiang, jackie chan, r3, enspire, celebrity, china AGENCY r3 INDUSTRY marketing RELATED Yao Ming's popularity is linked to his attitude towards CSR NBA star Yao Ming partners with Monster Cable to Kobe Bryant was the only foreign celebrity to make the top thirty ranking, launch Yao Monster coming in eighth. Other prominent personalities within the top 10 were Andy Sprite rolls out 'green Lau, Faye Wong, Jet Li, Leehom Wang, Jacky Cheung and Jay Chou. carpet' for China premier of The Green Hornet However, the calculated value of the top two stars was significantly higher than Maxus Guangzhou seals http://en.campaignchina.com/Article/252958,yao-ming-still-most-eng... 2011-03-31 # 页码,2/4 Maxus Guangzhou seals Ping An Insurance Group’ the others. Both Yao and Liu received a value rating of more than 130, while s two-year media contract Chan was valued at 68. Provincial China still largely untapped : Nielsen Sunny Chen, a senior researcher at the company, attributed Yao’s popularity to his perceived prowess as a sports person, his “strong moral values” and Porsche calls pitch in China active participation in corporate social responsibility (CSR) initiatives.
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