QUESTIONNAIRE SURVEY RESEARCH WHAT WORKS A B C D F DOD D D 3 DO 4 D DO 5 DDDDD 2N° EDITION BY LINDA A. SUSKIE QUESTIONNAIRE SURVEY RESEARCH WHAT WORKS Linda A. Suskie Assistant to the President for Special Projects Millersville University Association for Institutional Research Resources for Institutional Research, Number Six Second Ed ition ©1992 Association for Institutional Research ©1996 (Second Edition) Association for Institutional Research 114 Stone Building Florida State University Tallahassee, Florida 32306-3038 All Rights ReseNed No portion of this book may be reproduced by any process, stored in a retrieval system, or transmitted in any form, or by any means, without the express written permission of the publisher. Printed in the United States To order additional copies, contact: AIR 114 Stone Building Florida State University Tallahassee FL 32306-3038 Tel: 904/644-4470 Fax: 904/644-8824 E-Mail:
[email protected] Home Page: www.fsu.edu/-air/home.htm ISBN 1-882393-05-8 Table of Contents Preface .. .. ... .... .. .......... ......... ...... ... vi Chapter 1. Planning the Survey What is an ethical survey? ........................................... Why are you doing a survey? . .. .. .. .. .. .. .. .. .. .. .. ... 3 What have others done on this topic? . ....... ...... ............ 5 Are exit surveys worthwhile? . .. .... ... ......... .. ... ........ ..... 8 Should you use a published questionnaire or design your own? . .. ......... .... 9 Should you hire a contractor to do the survey or do it yourself? ........ ........ 11 Whom will you survey? .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 12 Do you need a sample or a census? . .... ........................ 12 How many people should you survey? .............. .................... 13 How will you select your sample? .......... ............... ........... 15 What survey design should you use? . ..................... ....... ... 18 Should the survey be anonymous? ............