Appendix ...... 64 Xbox One. game library ...... 65 Xbox One. graphics ...... 66 Xbox One. power ...... 67 Xbox One. price ...... 68 PlayStation 4. game library ...... 69 PlayStation 4. graphics ...... 70 PlayStation 4. power ...... 71 PlayStation 4. price ...... 72 Xbox One X. game library ...... 73 Xbox One X. graphics ...... 74 Xbox One X. power ...... 75 Xbox One X. price ...... 76 PlayStation 4 Pro. game library ...... 77 PlayStation 4 Pro. graphics ...... 78 PlayStation 4 Pro. power ...... 79 PlayStation 4 Pro. price ...... 80 Nintendo Switch. game library ...... 81 Nintendo Switch. graphics ...... 82 Nintendo Switch. power ...... 83 Nintendo Switch. price ...... 84 Xbox One Price Estimate ...... 85 Xbox One X Price Estimate ...... 86 PlayStation 4 Price Estimate ...... 87 PlayStation 4 Pro Price Estimate ...... 88 Nintendo Switch Price Estimate ...... 89

PlayStation 4 Seen as Strongest System ...... 38 How would you rate Xbox One for these features? 1-5 where 1 = very poor, 5 =great? ...... 40 Xbox One Features: Overall Rating ...... 41 How much do you feel you know about the PlayStation 4? ...... 42 How would you rate the PlayStation 4 for these features? 1-5 where 1 = very poor, 5 =great ...... 43 PlayStation 4 Features Overall Rating ...... 44 How much do you feel you know about the Xbox One X? ...... 45 How would you rate the Xbox One X for these features? 1-5 where 1 = very poor, 5 =great...... 46 Xbox One X Features: Overall Rating ...... 47 How much do you feel you know about the PlayStation 4 Pro? ...... 48 How would you rate the PlayStation 4 Pro for these features? 1-5 where 1 = very poor, 5 =great ...... 49 PlayStation 4 Pro Features: Overall Rating ...... 50 How much do you feel you know about the Nintendo Switch? ...... 51 How would you rate the Nintendo Switch for these features? 1-5 where 1 = very poor, 5 =great ...... 52 How much do you agree with the following statements? ...... 54 How do consumers respond to the major attributes/claims of the console makers?...... 55 Xbox One X is a revolutionary game console ...... 56 Graphics of the Xbox One X make it a “must have” console for me ...... 57 The game library of the PlayStation 4 makes it the best game console in the world ...... 58 PlayStation VR is a “must have” for me ...... 59 Does the monitor for your current videogame console support high end, 4K HDR? ...... 60 Does the penetration of high end monitors significantly hold down the market appeal of the Xbox One X at this point? ...... 61 If you don’t have a high end, 4K HDR monitor, how likely is it you will get one in the next year or two? ...... 62 What do you think the cost is for these five systems? (leave blank if you don't know) ...... 63

Contents Conditions of Purchase ...... 2 About This Report ...... 3 Summary of Key Points ...... 7 Xbox One Likes and Dislikes ...... 8 PlayStation 4 Likes and Dislikes ...... 9 Xbox One X Likes and Dislikes...... 10 PlayStation 4 Pro Likes and Dislikes ...... 11 Nintendo Switch Likes and Dislikes ...... 12 Survey Overview ...... 13 Questions ...... 13 How old are you?...... 19 What is your gender? ...... 20 How many hours a week do you play full console (Xbox or PlayStation, etc.) or PC games? ...... 21 Do you or does anyone in your family work in any of these industries? ...... 22 What game system(s) do you now own and use regularly? ...... 23 How would you rank these as the most important features for the next videogame system you might buy? ...... 24 Compatibility with which of these systems is very important to you? ...... 27 Q5 How interested are you in buying one of these game consoles? ...... 27 PlayStation 4 Purchase Interest...... 30 PlayStation 4 Pro Purchase Interest ...... 31 Xbox One Purchase Interest ...... 32 Xbox One X Purchase Interest ...... 33 Nintendo Switch Purchase Interest ...... 34 Which of these are the main ways you learn about new game consoles ...... 35 Q6 Which of these are the main ways you learn about new game consoles ...... 35 How much do you know about each game system? ...... 36 How much do you feel you know about the Xbox One? ...... 39 Main Feature Rating: All Systems ...... 37 Published by DFC Intelligence and Bowen Research www.dfcint.com www.bowenresearch.com 858.834.4340 4 ©2018 DFC Intelligence. Individual use only. Redistribution requires a site license.

About This Report

This report is a summary of survey data from aa survey conducted by Bowen Research in conjunction with DFC Intelligence, during February 2018. This report contains summary of survey results along with commentary and analysis from DFC Intelligence and Bowen Research. There is also an available Excel spreadsheet of results that includes the full results along with an interactive dashboard for deeper analysis.

The survey targeted console game consumers in the United States. There were 819 fully completed responses

For questions or more information contact:

Hugh Bowen, Analyst, [email protected]

David Cole, Analyst, [email protected]

Robert Nolan, Sales, rnolan@ dfcint.com

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DFC Intelligence and Bowen Research have made every attempt to verify the accuracy and completeness of information in this study from sources we believe to be reliable. It is understood, however, that our estimates, forecasts, opinions and recommendations represent the judgment of our analysts, based on the best information available at the time of publication. It is recommended that purchasers also consult other available business sources and not rely solely on this analysis as the basis for major strategic, financial, or management decisions. DFC Intelligence and Bowen Research makes no warranty or representation, either expressed or implied, with respect to the information in this report. In no event will DFC Intelligence or Bowen Research be liable for direct, indirect or consequential damages resulting from any defect or inaccuracy in this report, even if advised of the possibility of such damages.

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