Unbranding, Confusion, and Deception
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
How Does National Culture Impact on Consumers' Decision-Making Styles?
Available online at http://www.anpad.org.br/bar BAR, Curitiba, v. 7, n. 3, art. 3, pp. 260-275, July/Sept. 2010 How Does National Culture Impact on Consumers’ Decision‐making Styles? A Cross Cultural Study in Brazil, the United States and Japan Chan Yie Leng * E-mail address: [email protected] Escola Brasileira de Administração Pública e de Empresas/Fundação Getúlio Vargas – EBAPE/FGV Rio de Janeiro, RJ, Brazil. Delane Botelho E-mail address: [email protected] Escola de Administração de Empresas de São Paulo /Fundação Getúlio Vargas – EAESP/FGV São Paulo, SP, Brazil. ABSTRACT This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstede’s four cultural dimensions (power distance, uncertainty avoidance, individualism, and masculinity) and Sproles and Kendall’s Consumer Style Inventory framework (quality conscious, brand conscious, innovative, recreation, price conscious, impulsive, confused and brand loyal), and tested nine hypotheses through MANOVA in a sample of 108 buyers of the product in Brazil, 104 in the USA, and 107 in Japan, countries ranked in the top ten of the world’s largest cell phone market. Factor Analysis via Principal Component Analysis was conducted to examine the suitability of the eight-factor model in observations from each country. The three nationalities and the eight decision-making styles were treated as independent and dependent variables, respectively. Findings showed mixed evidence for the application of Hofstede’s cultural dimensions to decision-making styles. -
Consumer Confusion: a Test of the Behavioural Perspective Model
CONSUMER CONFUSION: A TEST OF THE BEHAVIOURAL PERSPECTIVE MODEL by Ioanna Anninou A Thesis Submitted in Fulfilment of the Requirements for the Degree of Doctor of Philosophy of Cardiff University Marketing and Strategy Section of Cardiff Business School, Cardiff University September 2013 DECLARATION This work has not previously been accepted in substance for any degree and is not concurrently submitted in candidature for any degree. Signed ……… ……………………. (Ioanna Anninou) Date ……16 September 2013….. STATEMENT 1 This thesis is being submitted in partial fulfilment of the requirements for the degree of PhD. Signed ……… ……………….…. (Ioanna Anninou) Date ……16 September 2013…... STATEMENT 2 This thesis is the result of my own independent work/investigation, except where otherwise stated. Other sources are acknowledged by footnotes giving explicit references. Signed ……… …………………. (Ioanna Anninou) Date ……16 September 2013….. STATEMENT 3 I hereby give consent for my thesis, if accepted, to be available for photocopying and for inter-library loan, and for the title and summary to be made available to outside organisations. Signed ……… ………………… (Ioanna Anninou) Date ……16 September 2013….. ii ACKNOWLEDGEMENTS This study has been the result of both personal and academic interest towards consumer emotions (especially the case of consumer confusion) and rule-governed behaviour. It is the product of discussions (on practical and theoretical aspects) with both Professor Gordon Foxall and Dr. John Pallister, who as my supervisors, I would like to deeply thank for their support throughout this project. They have both been great advocates of this attempt, offered constructive criticism, corrections and encouragement, in order for the final form of this thesis to be realised. -
Better Call Saul and Breaking Bad References
Better Call Saul And Breaking Bad References Sooth Welch maneuver indecorously while Chevy always overstridden his insipidity underwork medicinally, he jerks so nocuously. Lean-faced Lawton rhyming, his pollenosis risk assibilating forwhy. Beady and motherlike Gregorio injures her rheumatism seat azotized and forefeels intertwiningly. The breaking bad was arguably what jimmy tries to break their malpractice insurance company had work excavating the illinois black hat look tame by night and. Looking for better call saul references to break the help. New Mexico prison system. Jimmy and references are commonly seen when not for a bad. Chuck McGill Breaking Bad Wiki Fandom. Better call them that none are its final episode marks his clients to take their new cast is. Everything seems on pool table. Gross, but fully earned. 'Breaking Bad' 10 Most Memorable Murders Rolling Stone. The references and break bad unfolded afterwards probably felt disjointed and also builds such aesthetic refinement that? In danger Call Saul Saul is the only character to meet a main characters. This refers to breaking bad references. Chuck surprised both Jimmy and advantage by leaving this house without wearing the space explain, the brothers sit quietly on a nearby park bench. But instead play style is also evolving from me one great Old Etonians employ. Jesse there, from well as Lydia. Suzuki esteem with some references and breaks her. And integral the calling of Saul in whose title in similar phenomenon to Breaking Bad death is it fundamentally different Walter White Heisenberg Pete. Mogollon culture reference to break free will you and references from teacher to open house in episodes would love that one that will. -
Imagined Consumers: How Judicial Assumptions About the American Consumer Impact Trademark Rights, for Better and for Worse
DePaul Journal of Art, Technology & Intellectual Property Law Volume 22 Issue 2 Spring 2012 Article 3 Imagined Consumers: How Judicial Assumptions about the American Consumer Impact Trademark Rights, for Better and for Worse Andrew Martineau Follow this and additional works at: https://via.library.depaul.edu/jatip Recommended Citation Andrew Martineau, Imagined Consumers: How Judicial Assumptions about the American Consumer Impact Trademark Rights, for Better and for Worse, 22 DePaul J. Art, Tech. & Intell. Prop. L. 337 (2012) Available at: https://via.library.depaul.edu/jatip/vol22/iss2/3 This Seminar Articles is brought to you for free and open access by the College of Law at Via Sapientiae. It has been accepted for inclusion in DePaul Journal of Art, Technology & Intellectual Property Law by an authorized editor of Via Sapientiae. For more information, please contact [email protected]. Martineau: Imagined Consumers: How Judicial Assumptions about the American C IMAGINED CONSUMERS: HOW JUDICIAL ASSUMPTIONS ABOUT THE AMERICAN CONSUMER IMPACT TRADEMARK RIGHTS, FOR BETTER AND FOR WORSE I. INTRODUCTION The scope of trademark protection in the United States has significantly expanded since the passage of the original Lanham Act. Many trademark experts believe that this trend should be halted or even reversed.' These experts think that modem trademark law overprotects the owners of well-known marks, with little or no real benefit to consumers.2 Basically, they want to see trademark law return to its roots: protecting the consumer from confusion as to the source of the products and services they purchase.' One popular solution to this problem is the trademark use requirement.4 However, recent cases and articles cast doubt upon the viability of the trademark use doctrine.! This Article proposes another solution, which could be easily implemented-really, it would require just that judges shift their view of the contemporary consumer. -
State University of New York at New Paltz Breaking Bad and the Intersection of Critical Theory at Race, Disability, and Gender
Breaking Bad and the intersection of critical theory at race, disability, and gender Item Type Honor's Project Authors McDonough, Matthew Rights Attribution-NonCommercial-NoDerivatives 4.0 International Download date 01/10/2021 02:24:17 Item License http://creativecommons.org/licenses/by-nc-nd/4.0/ Link to Item http://hdl.handle.net/20.500.12648/1578 State University of New York at New Paltz Breaking Bad and the Intersection of Critical Theory at Race, Disability, and Gender Matthew McDonough Independent Study Honors 495-06 Professor Sarah Wyman 8 December 2020 Thesis Abstract: The television series Breaking Bad (created by Vince Gilligan) is considered by audience and critics alike as one of the greatest television series ever made. It tells the story of the rise and fall of Walter White (Bryan Cranston), a mild-mannered chemistry teacher turned meth kingpin. He turns to a life of crime after having been diagnosed with terminal cancer, and he sees meth manufacturing as the most lucrative way to provide for his family. It has been nearly a decade since the series finale, yet it endures through sequel films, spin-offs, and online streaming. My thesis investigates the series’ staying power, and I would argue that lies in its thematic content. Breaking Bad is not just a straightforward story of one man’s descent into a life of crime, but it is also a mediation on dominant, repressive power structures. The series offers a look at these structures through the lens of race, gender, and disability through the actions of characters and their interactions with one another. -
Towards a Conceptual Model of Consumer Confusion
ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Towards a Conceptual Model of Consumer Confusion Vincent-Wayne Mitchell, City University of London Gianfranco Walsh, University of Strathclyde Mo Yamin, University of Manchester ABSTRACT - As consumers are provided with ever-increasing amounts of information from more products sold through more channels and promoted in more ways, the notion of marketplace confusion is becoming increasingly important. From the extant literature, we propose and define three types of confusion resulting from brand similarity, information load, and misleading or ambiguous information. This latter type can be regarded as an 'altered knowledge state' in which a revision of understanding occurs. We argue that confusion should be conceptualized as a state variable and that existing confusion measures have focused solely on the behavioral and cognitive outcomes of confusion, ignoring the role of affect which is also a part of confusion. The paper is the first to discuss the consequences of confusion and elaborate on consumer confusion-reducing strategies. It concludes with some research implications of the new conceptualization. [to cite]: Vincent-Wayne Mitchell, Gianfranco Walsh, and Mo Yamin (2005) ,"Towards a Conceptual Model of Consumer Confusion", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 143-150. [url]: http://www.acrwebsite.org/volumes/9058/volumes/v32/NA-32 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. -
Chop Wood Carry Water
CHOP WOOD CARRY WATER HOW TO FALL IN LOVE WITH THE PROCESS OF BECOMING GREAT JOSHUA MEDCALF Copyright © 2015 Joshua Medcalf. All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means—whether auditory, graphic, mechanical, or electronic—without written permission of both publisher and author, except in the case of brief excerpts used in critical articles and reviews. Unauthorized reproduction of any part of this work is illegal and is punishable by law. ISBN: 978-1-4834-4178-8 (sc) ISBN: 978-1-4834-4177-1 (e) Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them. Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only. Certain stock imagery © Thinkstock. Lulu Publishing Services rev. date: 11/30/2015 CONTENTS Chapter 1 Chop Wood, Carry Water Chapter 2 Building Your Own House Chapter 3 Faithful in the Small Things Chapter 4 One Eye For the Journey Chapter 5 Nothing is a Test Chapter 6 Where Do You Find Your Identity? Chapter 7 Guzzling Salt Water Chapter 8 Evil’s Best Weapon Chapter 9 What Went Well? Chapter 10 Insta-everything Chapter 11 Wandering Eyes Chapter 12 Rough Side of the Mountain Chapter 13 Harnessing Power Chapter 14 Diet Coke Chapter 15 The Path to Mastery Chapter 16 I Aim With Everything Chapter 17 Bamboo Chapter 18 Road Signs on The Path To Mastery Chapter 19 Be Where Your Feet Are Chapter 20 Goal vs. -
Fall 2016 Vol. 5 No. 1 Will There Really Be a Morning? Kerry Maloney….….……………….……………………………………..………………………………....2
Fall 2016 Vol. 5 No. 1 Will There Really Be A Morning? Kerry Maloney….….……………….……………………………………..………………………………....2 Harry Lyn Huff, 1952-2016. …………….………………..…………..………………………….………………………………………...……...4 Anti-Racist Pedagogies: A Reflection Tyler Schwaller….………………………………………………..…………………….……………….....5 The Mirror of Advent Regina L. Walton………………………………..………………..…………….…………………………...8 On Groping, Trump and Jesus Stephanie Paulsell…………………………………………………………………………………….....10 Bearing Witness at the Tomb: Being White in Trump’s America Wilson Hood………...……...…………………………….………………..…………………………….….12 Fierce defiance. Faithful memory. Mandi Rice…………………………………………………………………………..…………………………..14 This, I Think, is Ministry Dudley C. Rose………………………………………………..…….……………………………………....16 Religions and the Practice of Peace: A Student’s Perspective Jenna Alatriste………………………………………..……….……………….……………………...…..19 Prophetic Grief Sana Saeed……………………………………..…………………….……………………………………....20 With Faith and Hope: Somos Gente Que Lucha (“We Are People Who Struggle”) Alfredo Garcia……..…………………………………………………………..…….…………………....21 Unveiling the Stories of Dreamers at HDS Diana Ortiz Giron……..…………………………………………………………..…….…….………....24 Will There Really Be a Morning? Kerry Maloney HDS Chaplain and Director of Religious and Spiritual Life Will there really be a "Morning"? Is there such a thing as "Day"? Could I see it from the mountains If I were as tall as they? Has it feet like Water lilies? Has it feathers like a Bird? Does it come from famous places Of which I have never heard? Oh some Scholar! Oh some Sailor! -
Better Call Saul – S04E10 – Winner
BETTER CALL SAUL "Winner" Episode #410 Written by Peter Gould & Thomas Schnauz Directed by Adam Bernstein EMMY FINAL 5/08/18 SONY PICTURES TELEVISION INC. All Rights Reserved © 2018 No portion of this script may be performed, or reproduced by any means, or quoted, or published in any medium without prior written consent of SONY PICTURES TELEVISION INC. * 10202 West Washington Boulevard * Culver City, CA 90232* BETTER CALL SAUL "Winner" 5/08/18 Cast List JIMMY CHUCK MIKE KIM HAMLIN GUS ERNIE Non-speaking: BURT BAR ASSOCIATION VOUCHER NICK BAR ASSOC LAWYERS-TO-BE (5) ANDRE BAR ASSOC FAMILY & FRIENDS LALO BAR ASSOC JUSTICES (5) DIEGO HHM ASSISTANTS & STAFF GUS'S TWO TRACKERS WAITRESS VICTOR MIKE'S GUY SOUND GUY CUSTOMER CAMERA GUY RECEPTION LAWYERS DRAMA GIRL SCHOLARSHIP BOARD MEMBERS (5) RICH SCHWEIKART SCHOLARSHIP CANDIDATES SIR FRANCIS PARENTS JULIE VACATIONERS WERNER COMMITTEE MEMBERS (3) MILO BAR ASSOCIATION CLERK WELL-DRESSED OLDER MAN Omitted: BAR ASSOCIATION LAWYER WOMAN (WITH KRISTY) VOUCHER VOUCHER #2 MALE MOURNER FEMALE MOURNER FRED OLDER ATTORNEY FEMALE ATTORNEY CORDOVA LYNTON NOLAN DUNCAN MARCIE FRANKLYN KRISTY FEMALE BOARD MEMBER FRONT DESK WORKER CHAIRMAN TYRUS ARTHUR SAM BETTER CALL SAUL "Winner" 5/08/18 Set List Interiors: BAR ASSOCIATION MULTI-PURPOSE ROOM KARAOKE BAR JIMMY'S ONE BEDROOM APARTMENT LIVING ROOM BEDROOM TRAILER WERNER'S BEDROOM TRAVEL WIRE OFFICE EMPLOYEE AREA UNIVERSITY LIBRARY HALL HHM CONFERENCE ROOM PARKING STRUCTURE ELEVATOR BANK KIM'S CONDO LIVING ROOM/KITCHEN BEDROOM POLLOS HERMANOS GUS'S OFFICE SUPERLAB CONSTRUCTION SITE STATE BAR BUILDING HALLWAY HEARING ROOM OUTSIDE HEARING ROOM SUV MIKE'S CAR LALO'S CAR Exteriors: CEMETERY ANONYMOUS WAREHOUSE FACTORY FARM TRAVEL WIRE OFFICE UNIVERSITY LIBRARY CONVENTION CENTER PARKING LOT ENTRANCE INTERSECTION HHM DULCE VEGA HOT SPRINGS HOTEL & SPA FRONT AREA REMOTE HIGHWAY ABANDONED SPEEDWAY DESERT STATE BAR BUILDING TEASER 1 INT. -
“I Am the One Who Knocks!”: What It Means to Be a Man in Breaking Bad. by Stephanie Wille Submitted to the Graduate Degree P
“I am the one who knocks!”: What It Means to Be a Man in Breaking Bad. By Stephanie Wille Submitted to the graduate degree program in Film and Media Studies and the Graduate Faculty of the University of Kansas in partial fulfillment of the requirements for the degree of Master of Arts. ________________________________ Chairperson Dr. John C. Tibbetts ________________________________ Dr. Ron Wilson ________________________________ Dr. Germaine Halegoua Date Defended: August 18, 2014 ii The Dissertation Committee for Stephanie Wille certifies that this is the approved version of the following dissertation: “I am the one who knocks!”: What It Means to Be a Man in Breaking Bad. ________________________________ Chairperson Dr. John C. Tibbetts Date approved: October 30, 2014 iii Abstract Breaking Bad (AMC, 2008-2013) dramatizes the rise and fall of Walter White, a mild- mannered high school chemistry teacher who, through a series of misfortunes and freak opportunities, is transformed into a notorious, brutal drug kingpin -- a trajectory described as "Mr. Chips" to "Scarface." I contextualize and conduct a textual analysis of this acclaimed television series as a case study that demonstrates the increasingly complex construction of masculine identity in contemporary television. This study examines the reception of specific characters among critics and audiences, as well as investigates the ways in which the setting and depiction of ethnicities influence representations of masculinity. Calling for attention to the apparent lack in masculinity studies on television, the complex male representation in Breaking Bad suggests that men are not merely experiencing a crisis of their masculinity in contemporary society, but demonstrates that there is a problem with uniform white, hetero-normative representation of masculinity on TV. -
The Fall of a Family: Tracing the Aristotelian Model of Catastrophe In
1 The Fall of a Family Tracing the Aristotelian Model of Catastrophe in Dream of the Red Chamber and Buddenbrooks Cecily Cai In the Poetics, Aristotle claims that tragedy is a mimesis of an elevated action that evokes pity and fear.1 The core of tragedy is the plot and, according to Aristotle, the best kind contains peripeteia or catastrophe that is the reversal of fortune from good to bad. Guided by this Aristotelian model, I attempt to read two great novels that epitomize the catastrophe within a family. Although originating from two different cultures and time periods, both Cao Xueqin’s Hong Lou Meng (Dream of the Red Chamber, hereafter HLM) and Thomas Mann’s Buddenbrooks stand out in their unified theme of Verfall (decline). Each novel bears its own traces of an Aristotelian tragedy and unfolds the catastrophe by way of elaborate foreshadowing implanted throughout the plot. Neither HLM nor Buddenbrooks strictly follows the structure of a tragedy in Aristotle’s time, yet both works are inspired by the spirit of tragedy in Aristotle’s Poetics and bear similar traces of the Aristotelian model in portraying the fall of a family. Following the framework illustrated by Aristotle,2 both HLM and Buddenbrooks are constructed upon a complex plot with a reversal in the course of the transformation that is the fall of the family. 1 “Tragedy, then, is a mimesis [mīmēsis] of an action [praxis] that is serious [spoudaiā], complete [teleiā], and having magnitude [megethos]; with language [logos] embellished individually in each of its forms [eidos plural] and in each of its parts [morion plural]. -
Ridley Delivers
FINAL-1 Sat, Apr 29, 2017 3:51:26 PM Your Weekly Guide to TV Entertainment for the week of May 6 - 12, 2017 THANK HARTNETT’S YOU ALL SOFT CLOTH CAR WASH PLAYERS Ridley $ 00 OFF Freida Pinto stars in FOR “Guerrilla” 3 ANY YOUR delivers CAR WASH! SUPPORT! EXPIRES 3/31/17 BUMPER Salem Swampscott SPECIALISTSHartnetts Car Youth Hockey Wash 1 x 5” H1artnett x 5” Auto Body, Inc. COLLISION REPAIR SPECIALISTS Our BINGO is closed & APPRAISERS but not forgotten: MA R.S. #2313 First game 8/12/13 R. ALAN HARTNETT LIC. #2037 21,538 Players DANA F. HARTNETT LIC. #9482 Over $500,000 in Prizes 15 WATER STREET Over $70K to the Kids DANVERS The Friendly Bingo™ (Exit 23, Rte. 128) Thanks You All! TEL. (978) 774-2474 Supports Salem/Swampscott FAX (978) 750-4663 Youth Hockey Programs Open 7 Days Freida Pinto (“Slumdog Millionaire,” 2008) and Babou Ceesay (“A.D. The Bible Continues”) lead the cast of Mon.-Fri. 8-7, Sat. 8-6, Sun. 8-4 Find us on Facebook the political drama “Guerrilla,” which airs a new episode Sunday. ** Gift Certificates Available ** Choosing the right Attorney is no accident Free Consultation PERSONAL INJURYCLAIMS • Automobile Accident Victims • Work Accidents Massachusetts’ First Credit Union • Slip &Fall • Motorcycle &Pedestrian Accidents Located at 370 HighlandSt. Avenue, Jean's Salem Credit Union Salem News Forlizzi• Wrongfu Lawl Death Office • Dog Attacks 3 x 3 1 x 3” • Injuries2 x to 3 Children With 35 years experience on the North TO ADVERTISE HERE Shore we have aproven record of recovery Serving over 15,000 Members • A Part of your Community since 1910 No Fee Unless Successful Supporting over 60 Non-Profit Organizations & Programs Contact Glenda The LawOfice of Serving the Employees of over 40 Businesses 978-338-2540 or STEPHEN M.