Request for Proposal: First Bank Annual Merit Awards 2020 We Bring Stories to Life with Powerful Creativity, Grounded in Meticulous Organization and Efficiency

Request for Proposal: First Bank Annual Merit Awards 2020 We bring stories to life with powerful creativity, grounded in meticulous organization and efficiency.

We do this by carefully curating 3 touch points: people, spaces, messaging

To make every moment count. Who we are

Strategists

Producers Storytellers

We are a collective of producers, storytellers, marketers, designers and strategists dedicated to creating and executing unforgettable experiences. What started as a concierge service, soon evolved into Marketers Designers a highly efficient, yet exceptionally personal agency, that creates experiences; that brings stories to life. This story has given emc3 its unique position: Unlike activation agencies that begin with concept, then implement it from the top down, we start all projects with our genuine rapport with people and our expertise in curating key bespoke elements like venue sourcing, strategic partnerships and supplier relationships. We are a full-service agency with 4 integrated areas:

Events Marketing Design Speaker Management 3 touchpoints

People Spaces Messaging

Talent identification Targeted venue searching Creative copywriting Deep understanding of our clients’ audiences Venue negotiation and management Content development Network of partners Spatial design Marketing strategy Expansive supplier networks Established network of venue suppliers Logo and branding Speaker management program Production expertise Video creation / motion design Established long term relationships with clients Catering & entertainment recommendations Social media management How we every moment count How our relieve industry pain points Our touch points: Logistics is at the core of our business.

Critical path One point Budget established Up to date with Established network established of contact at the start industry trends of local suppliers

touch points 1 2 3 4 5 Industry points

Timing Too many Hidden Lack of Restrictive vendors fees impact global reach Our touch points: We understand the impact of a carefully crafted story.

Mission and vision Full creative Diverse team Guest statements defined ideation at every immersed in global journey at the start touch point cultural nuances blueprint

touch points 1 2 3 4 Industry points

Unclear Creative squeezed Lack of cultural Lack of guest messaging in the Last minute sensitivity experience Your Baba-Jallah Epega Stephanie Utting Kyna Thompson Tamara Mthunzi Chairman & Founder Operations Director Account Manager Finance and Budget Manager dedicated team

Esther Moyo Josh King Ijeoma Okoli Benjamin Graland Event & Marketing Marketing and Event Event Producer Head Designer Manager Specialist Our process we offer innovative strategies and lead with new formulas.

• Events will need to be more • In 2019, we became a socially responsible. certified sustainable company in the events • Events will need to take industry. guests on a purposeful journey. • We have expanded our team to include cultural • Integrating the vision and strategists, and theatre mission statements from our experts, creating powerful clients into a full proof narratives. content strategy is the future of brand engagement. • In 2018, we established a creative department focused on content messaging. Sample Milestone Overview for FAMA 2020

April May June July

• Briefing Calls

• SOW Signed • Confirm Talent & (if emc3 is selected) Entertainment • Speaker briefing calls • Agree on marketing • Confirm AV & & engagement strategy Production • Cue sheet run • Event Debrief through with AV • Select Streaming Platform • Site visits (TBC) team & Client • Post-event Engagement • Select Design Deliverables • Finalise Agenda • Live Event • Select Theme • Invite attendees • Select Venue Event engagement & Marketing Once engaged, the emc3 Social Media Team will:

•Create an internal and external content plan - see link here • Develop a content approval process • Create an invitation only LinkedIn group to upload and share stories • Develop key performance indicators & metrics • Ensure that all content is consistent and engaging

Potential #’s #Ignite #Ignite2020 #FirstBankIgnite #Reignite Marketing Rate Card (USD)

Director

Account Manager/Director Film and Video Director $200.00 $1,600.00 $2,000.00 Production Director Technical Director Project Manager

Senior Creative or Designer

Senior Designer $150.00 $1,200.00 $1,500.00 Senior Creative Manager Marketing Manager

Senior Manager or Producer

Talent Manager Senior Producer Production Manager $120.00 $960.00 $1,200.00 Creative Designer (3D) Film and Video Animation/Producer Web Programmer Speaker Support Content Strategist Event Theme Options Theme Option 1: Ai Holographic Theme Option 2: Connecting Constellation Theme Option 3: Ignite Fire Proposed Event Agenda FAMA 2020 Event run time: 1hour 30 minutes *Dependent on number of awards

Run Time Item

VIP Red Carpet experience for 10-20 users to network pre-event 30 minutes (EG: Breakout room for VIP attendees to chat to the CEO)

5 minutes Opening Video & Introduction from the Host

15 minutes Speech from FirstBank CEO

15 minutes Awards Presented

10 minutes *Entertainment Break

10 minutes Awards Presented

10 minutes *Interactive Element – game / interactive poll / prize draw

15 minutes Awards Presented

10 minutes *Entertainment Break

10 minutes Awards Presented

5 minutes Closing Remarks Venue Potential Venues

The Lagos Oriental Hotel The Eko Hotels & Suites

The newly tech upgraded Lagos Oriental Hotel is Eko Hotels & Suites is the most preferred hotel in West an excellent choice for rest, events and Africa and it's all about the right mix! Located in the rejuvenation. Well-known for its hospitality and heart of Victoria Island and shielded from the hustle proximity to great restaurants, Lagos Oriental Hotel and bustle of the Lagos metropolis its' event spaces makes it easy to enjoy the best of Lagos. and function rooms are most adaptable. AV & Production

State of the art equipment, matched with the most talented stage and set designers make for unrivalled technology experiences at our all events. Live Streaming Options Option 1 - Silver

Summary: live stream to guests at home, via a microsite Event Microsite

Our web team work on numerous event microsites, hosted as part of a bigger website or stand alone. These can of course be in multiple languages.

Popular features we create are:

• 1:1 meeting scheduling • Agenda planning & session selection • Session registration • Full event registration • Attendee networking • Hotel & transport bookings • Concierge service • FAQs • Thought Leadership blogs • Information and social sharing • This site can also be integrated into email campaigns. • We are able to create copy & imagery for these sites, or work with existing content. Option 1 – Silver – Basic Microsite

emc3 will create a simple microsite for the event, in order to share the access link with guests to join from home

Checklist, specific to FAMA brief: • Functions in Nigeria • We can set an agreed cap on number of attendees • Recording can be shared post-event

X Not interactive X No registration built in (Separate registration platform/method required)

Estimate Pricing From: $5,000 - 7,000 USD *Dependent on requirements and development time Option 2 - Gold

Summary: live stream to guests at home, via an interactive digital event platform, with additional features. Option 2 – Gold – Hopin

Hopin is a great virtual solution for larger events. We can help to build your next event and create awesome event experiences by mixing and matching Hopin’s special event segments:

• Event Reception where you highlight all key event info.

• Event Stage The mainstage of your event where you can share prerecorded or live streamed content.

• Event Networking Set a timer and allow attendees to network, collaborate and share contact info by connecting with one another.

• Event Sessions Allow guests to meet up in smaller event sessions.

• Event Booths Where guests can connect with sponsors.

• Event Registration Where your driver registrants. You can even create tiered ticket prices to monetise your event. Hopin can be used for:

• Networking Events • Meetups • Conferences • Fairs & Trade Shows • Hybrid Events • Webinars • Company Events • Summits/Forums • Workshops • Expo & Exhibitions • Registration Hopin features specific to FAMA brief:

Checklist:

• Functions in Nigeria • We can set an agreed cap on number of attendees • Built in Registration • Recording can be shared post-event • Interactive features such as Polling, Q&A, Networking • Gamification can be an added feature Estimate Price Range: $6,000.00 - $14,000.00 USD *Dependent on requirements and whether a microsite is included *Hopin estimate based on the below

• All Hopin event features • Up to 500 registrations included per month ($0.5 per additional registration) • CSV registration upload and customizable emails • Event access for 5 event organizers • Ability to hold rehearsal events • Unlimited booths • Unlimited sessions • Event labelled with your own branding, font, and color • Team onboarding training session & stand-by support for your first event • Email and chat support • Event duration of up to 48h; additional days at $1,000 each • Free Hopin registration pages (7% processing fee on ticket price via Stripe) Option 3 - Platinum

Summary:

Virtual experience created bespoke for FirstBank Option 3 – Platinum – Live Legends

You will have all the same possibilities as you would have in the physical world:

• Interaction with your visitors/audience (smartphone app), who for example can vote, show their emotions and ask questions.

• The speaker can give his presentation at home, which can be displayed in a picture-in-picture frame.

• The speaker can record his presentation for his conference at home.

• Your stage and location could be anywhere you want: Times Square, The Future, you name it.

• Music and Dance performances could also be part of your presentation.

• In-house studio facilities - Safe environment where 1 person can be recorded in the studio while we operate from home Live Legends features specific to FAMA brief:

Checklist: Virtual experience that can be adapted to feel like a true awards ceremony. Functions in Nigeria We can set an agreed cap on number of attendees Recording can be shared post-event Interactive features such as Polling, Q&A, Networking Gamification can be an added feature No registration built in (Separate registration platform/method required) Option 3 - Platinum

Estimate Price Range: $12,000.00 - $65,000.00 USD

*Dependent on requirements and if microsite is included

*Costs depend on the level of interactivity and features included Online Registration *Additional Service

We have a dedicated registration team that build, design and manage event registration sites.

For an additional cost, we have the ability to:

• Collect attendee details • Take payments for tickets • Communicate with attendees pre and post registration process • Send certifications • Translate registration site into multiple languages • Design registration sites to adhere to brand guidelines • Ensure seamless transition from registration online to onsite check in Design Case Studies Award Design – Past Example

Project: Linkedin Talent Awards

Brief: To create an environmentally friendly award that would correspond to their new brand guidelines.

How we added value:

We were tasked with designing and developing a unique trophy for Talent Award Winners at LinkedIn. These were versatile, lightweight and supplied at 11 award ceremonies around the globe. Logo & Branding Design - Past examples Project: G2 Reach Brief: Develop a dynamic logo graphic and microsite Location: Chicago, USA

“We needed an experienced hand to guide us on both the event vision and the details. I had worked with EMC3 in the past, so I jumped at the opportunity to involve them. They helped us execute on our vision, secure the venue, catering, stage, audio/visual contracts, and more.”

CMO G2 Project: Branding for a start-up Brief: Branding that defines the slogan ‘bridging the divide’ Location: Boston, USA & London

How we added value: In London there is the famous Tower Bridge and in Boston the Leonard P. Zakim Bunker Hill Memorial Bridge, both visual pillars of these two major cities. The logo compiles both of these visually, whilst demonstrating bridging the gap between Boston and London. Video Creation - Past examples LINKEDIN - SALE KICK OFF 17 Opening Video - Event Brand Development

References:

LINKEDIN - SALE KICK OFF 17 01 Opening Video - Event Brand Development

Animation kept with in central 3rd of screen

Animation kept with in central 2/3rds of screen

Animation kept with in central 3rd of screen LINKEDIN - SALE KICK OFF 17 Animation kept with in central 3rd of screen Susan Animation kept with in central 2/3rds of screen Pitched a new idea and got Animation kept with in central 2/3rds of screen Opening Video - Event Brand Development promoted to run the team

References: Susan Pitched a newSusa idean and got promoted to run the team Pitched a new idea and got promoted to run the team 02 01

References: Sal Khan Khan Academy

Animation kept with in central 3rd of screen Sal Khan Khan Academy Animation kept with in central 2/3rds of screen Sal Khan 01 Khan Academy

Animation kept with in central 3rd of screen Animation kept with in central 3rd of screen Susan Animation kept with in central 2/3rds of screen Pitched a new idea and got Animation kept with in central 2/3rds of screen Animation kept with in central 3rd of screen promoted to run the team

Animation kept with in central 2/3rds of screen

Susan Pitched a newSusa idean and got promoted to run the team Animation kept with in central 3rd of screen Pitched a new idea and got Animation kept with in central 3rd of screen promoted to run the team Susan Animation kept with in central 2/3rds of screen Pitched a new idea and got Animation kept with in central 2/3rds of screen Project: Opening video for the promoted to run the team 02 worldwide annual Sales Kick-Off Brief: To create a large Susan Pitched a newSusa idean and got amphitheatre style opening promoted to run the team Pitched a new idea and got 03 promoted to run the team video for the LinkedIn Sales 02 Kick-Off Location: Dubai Sal Khan Khan Academy

How we added value:

Sal Khan We created a video that engaged the Khan Academy Sal Khan audience, with the aim to get them Sal Khan Khan Academy Khan Academy bursting with excitement for the event

ahead. We worked on a storyboard that Sal Khan was funny, but also in keeping of the Khan Academy Sal Khan theme, whilst also giving all viewers the Khan Academy information they required.

03 03 Project: Event Video Production Brief: Create promotional & opening videos for the Catalyst18 event Location: Miami, USA

How we added value: Working closely with the marketing team we were able to produce promotional videos both to drive attendance and knowledge of the event. It was integral that the videos were visually bright and engaging to inspire interest in the event. Website Design - Past examples Brief: Logo development, event branding and registration website

How we added value:

We developed and created amazing visuals for Nexmo Socials, complete with Stage sets, backdrops and photo booths. This unique design approach provided our clients with a steady flow of interest throughout the event allowing attendees to engage with photo booths and demo pods. We also offered amazing catering and interactive touch screens which was another draw for attendees. Brief: Create a registration site for a series of events held around the world.

How we added value:

*Please note all USD estimate quotes are subject to change depending on the exact requirements and selected Live Streaming option. Deliverable Description Hourly Rate Hours Cost Digital Invite 2 options, 2 rounds of feedback $100 3 $300

Trophy Award Design 2 options, 2 rounds of feedback $100 8 $800 Package includes: Up to 5 Pages Sliding Banner Contact Form Intermediate Design Style Multi-Format Microsite Design $120 Depending on brief From $7,000 Responsive Optimised Images Call to Action Social Media Integration Gallery Click to text 2 Weeks of Maintenance Backdrop Design 2 options, 2 rounds of feedback $100 3 $300

Lectern Design 2 options, 2 rounds of feedback $100 2 $200

Package includes: Existing footage provided by client Additional professional footage Opening video Design sourced online $120 Depending on brief From $4,500 Collaborative storyboard, narrative provided by client, refined by emc3 Music sourced online

Hopin Platform Design Design of assets for use in event platform $100 Depending on brief From $600

Project Management $200 Depending on brief From $4,000 TOTAL: From $17,700 Talent & Speakers

Our connections, expertise and experience give us access to some of the most exclusive speakers, entertainers, celebrities and politicians. Our team work to source relevant, yet exciting guests to speak at events across the world from politicians, to athletes, to world leaders. Talent & Speakers

Liz Bohannon Luvvie Ajayi Bozoma Saint John Founder & CEO of Socially Nigerian Author & Speaker CMO Endeavor, Former Conscious Brand Sseko Designs CBO Uber

Watch Here Watch Here Watch Here

Fee: $19,000 Fee: $38, 000 Fee: $44,000 Talent & Speakers

Carla Harris Laila Ali Magic Johnson Vice Chairman, Managing Former Pro Boxer & Daughter NBA Hall of Famer Director at Morgan Stanley of Muhammed Ali Founder and CEO, Magic Johnson Enterprises & Foundation Watch Here Watch Here Watch Here Fee: $32,000 Fee: $65,000 Fee: $112,500 Local Entertainment Sample of Local Talent Available for This Virtual Event

MC / Host Musician Musician Comedian Basket Mouth Burna Boy Fire Boy Bovi Fee: $5,000 Fee: $12,500 Fee: $5,000 Fee: $5,000

Musician Musician Comedian Comedian Rema Joe Boy Buchi Forever Fee: $5,000 Fee: $5,000 Fee: $5,000 Fee: $5,000 Digital Entertainment Branded Virtual Video Content

High impact and fully customizable, branded video content can enhance the online event experience.

WATCH HERE and HERE

• nth lead time) • Fee for bespoke 5-10 minute show ding dancer from: $7500 Shadow Show in 3D

Pioneering and imaginative 3D shadow show that incorporates interactive video mapping and projection mapping for a multi-dimensional feel

WATCH HERE

• nth lead time • Fee for bespoke 15 minute show: $17,200 Remote Digital Caricaturist

Our digital caricaturist can create wonderfully accurate interpretations of your guests prior to your virtual event. Photos of guests will need to be sent to him prior to your event, he will draw each guest digitally and then can send the portraits as digital files for you to use in a slideshow and send to guests to keep as a unique souvenir of your virtual event.

• Nth lead time • Fee for 100 Portraits: $4,900 Estimated Investment emc3 Cost Sample Estimate - Based on Gold package Item Estimate Cost (USD) Note Live Stream Option - Gold - Hopin with Dependent on final requirements $ - emc3 Microsite *Client advised deal direct with Hopin Design Services $ - Time dependent. Rate card provided in presentation Marketing Services $ - Time Dependent. Rate card provided in presentation Registration Services $ - Additional cost if required Oriental Hotel Best Fit Function Room with tables & chairs for 20 People with Social Venue Hire $ 1,600.00 Distancing still in mind. Includes cleaning. Cost dependent on using an internal or external venue. AV equipment, Stage and Screens Audio Visual & Production $ 12,300.00 Specialist camera crew for live stream Catering $ 800.00 Food & Beverages for 20 people throughout day MC - Basketmouth, Musician - Burna Boy Celebrity Talent $ 26,000.00 Comedian - Forever DJ - TBC Digital Entertainment $ - Choice dependent. See presentation for potential options Estimate based on Gold package emc3 Project Management $ 25,000.00 *Subject to change depending on services selected *Calculated based on time estimated to work on project emc3 COST ESTIMATE $ 65,700.00 Estimate for services confirmed through emc3 Our work Who: Leaders in Payment Markets from London and New York Where: Streamed between The St Martins Lane Hotel, London and Times Square, New York Event: ACI Summit

“The event was seamless in design, planning and execution and has since become a highlight of ACI Worldwide events calendar. We work with emc3 on events ranging from small ones such as this up to 18,000+ multi day conferences and they always maintain the same exacting standards of execution and client focussed service.”

President CG Creative

VIDEO Who: 2,500 industry experts and thought leaders from across the globe Where: Grand Connaught Rooms London Hilton Metropole ExCeL Centre Event: London Talent Connect We’ve grown this event from 400 people in just 4 years

“emc3 are experts at producing memorable, unique and effective events. We have worked with emc3 on events ranging from 2,500 person European conferences to smaller, intimate affairs. The venue is always perfect, all details and attendees are remembered and everyone praises the event”.

Managing Director LinkedIn EMEA

VIDEO Who: Yale Africa-China Conferences Where: Lagos Business School, Lekki, Nigeria emc3 worked as Destination and Events Managers to Yale University’s MacMillan Centre and helped organize the Africa-China Conference which took place at the Lagos Business School. This conference titled “Africa-China Relations: Balance, Growth and a Sustainable Future” provided a fertile platform to discuss how African Countries benefit from economic and political ties with China and how China also benefits from socially and politically sustainable investments into African economies.

This conference brought together established and rising thought leaders on Africa-China relations, including Professor Ibrahim Gambari of Nigeria, Prof Ashan Li of Peking University, Ambassador Zhong Jianhua of China, Sterling Professor Ian Shapiro of Yale University’s McMillan Center, Nkosana Moyo of South Africa, and Howard French of Columbia University. emc3 managed all logistics including Hotel booking, Airport pick-up and comfortable local transport for about 150 international delegates.

This two days conference ended with an exquisite dinner at the fabulous Sky Restaurant with a boastful view of Lagos. Guests stayed in high spirits all through event and commended the management of emc3 for putting together a perfect experience for each attendee. What: AFREXIM Bank President’s Book Launch Where: Eko Hotel, Victoria Island, Lagos, Nigeria emc3 Nigeria helped Dr Benedict & Mrs Chinelo Oramah and team who are based in Cairo to plan and manage an excellent hitch-free book launch here in Lagos. We managed the distance barrier through effective communication and with our years of experience in working with international clients. We also helped with communications, media and publicity for the event. With the help of our very efficient ushers and professional Master of Ceremony, the event was an exceptional experience for the guests which included top politicians, large business owners and big names in the African finance industry.

“Wow… what an event! Thanks so much for staging such a professional, polished and fun book launch!” Mrs Chinelo Oramah Quick facts Partnering with a full-service agency promises more efficiency, consistency and accountability. Managing multiple vendors can be stressful, time-consuming and expensive.

Understanding and crystallising your mission and vision, then translating it into every touch point of your event, reinforces your messaging and directly drives ROI.

We are renowned as long-term partners of choice for brands. This means that we work with you on the meticulous process of first step ideation to post-project evaluation.

We make data-driven decisions and provide strategic recommendations based on 20+ years experience. Office locations London | Boston | Lagos

Frequent event locations

Abuja Las Vegas Austin Lisbon Amsterda Madrid m Malta Bali Mexico City Bangkok Miami Barcelona Monte Carlo Mumbai Beijing Munich Berlin Nashville Boston New York Cape Oslo Town Paris Chamonix Rio de Janeiro Chicago San Francisco Dublin Singapore Düsseldorf Sonoma Frankfurt Tenerife Hawaii Toronto Hong U.A.E Kong Viena Whistler Houston Ibiza Johannesburg

Former Managing Conversational Head of Events Director LinkedIn Marketing Lead EMEA Events, Drift

“emc3 are experts at producing “Organization, execution, and results “We’ve heard nothing but praise memorable, unique and effective are the three words Drift uses to from our attendees, and we events. We have worked with emc3 describe our partnership with emc3. appreciate all that you did to bring on events ranging from 1500 person The team delivered a flawless together such a memorable event. It European conferences to smaller, experience and in the process has been a pleasure collaborating intimate affairs. The venue is always adopted our brand becoming part of with emc3 over many years and perfect, all details and attendees our internal team. We could not have across continents. We know that are remembered and everyone been happier with their we’re always in good hands when praises the event.” representation. Looking forward to working with your team, and are so continuing this relationship in 2019.” glad to be part of the family atmosphere that you bring with you.“ [email protected]