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Request for Proposal: First Bank Annual Merit Awards 2020 We Bring Stories to Life with Powerful Creativity, Grounded in Meticulous Organization and Efficiency

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Request for Proposal: First Bank Annual Merit Awards 2020 We Bring Stories to Life with Powerful Creativity, Grounded in Meticulous Organization and Efficiency Request for Proposal: First Bank Annual Merit Awards 2020 We bring stories to life with powerful creativity, grounded in meticulous organization and efficiency. We do this by carefully curating 3 touch points: people, spaces, messaging To make every moment count. Who we are Strategists Producers Storytellers We are a collective of producers, storytellers, marketers, designers and strategists dedicated to creating and executing unforgettable experiences. What started as a concierge service, soon evolved into Marketers Designers a highly efficient, yet exceptionally personal agency, that creates experiences; that brings stories to life. This story has given emc3 its unique position: Unlike activation agencies that begin with concept, then implement it from the top down, we start all projects with our genuine rapport with people and our expertise in curating key bespoke elements like venue sourcing, strategic partnerships and supplier relationships. We are a full-service agency with 4 integrated areas: Events Marketing Design Speaker Management 3 touchpoints People Spaces Messaging Talent identification Targeted venue searching Creative copywriting Deep understanding of our clients’ audiences Venue negotiation and management Content development Network of partners Spatial design Marketing strategy Expansive supplier networks Established network of venue suppliers Logo and branding Speaker management program Production expertise Video creation / motion design Established long term relationships with clients Catering & entertainment recommendations Social media management How we every moment count How our relieve industry pain points Our touch points: Logistics is at the core of our business. Critical path One point Budget established Up to date with Established network established of contact at the start industry trends of local suppliers touch points 1 2 3 4 5 Industry points Timing Too many Hidden Lack of Restrictive vendors fees impact global reach Our touch points: We understand the impact of a carefully crafted story. Mission and vision Full creative Diverse team Guest statements defined ideation at every immersed in global journey at the start touch point cultural nuances blueprint touch points 1 2 3 4 Industry points Unclear Creative squeezed Lack of cultural Lack of guest messaging in the Last minute sensitivity experience Your Baba-Jallah Epega Stephanie Utting Kyna Thompson Tamara Mthunzi Chairman & Founder Operations Director Account Manager Finance and Budget Manager dedicated team Esther Moyo Josh King Ijeoma Okoli Benjamin Graland Event & Marketing Marketing and Event Event Producer Head Designer Manager Specialist Our process we offer innovative strategies and lead with new formulas. • Events will need to be more • In 2019, we became a socially responsible. certified sustainable company in the events • Events will need to take industry. guests on a purposeful journey. • We have expanded our team to include cultural • Integrating the vision and strategists, and theatre mission statements from our experts, creating powerful clients into a full proof narratives. content strategy is the future of brand engagement. • In 2018, we established a creative department focused on content messaging. Sample Milestone Overview for FAMA 2020 April May June July • Briefing Calls • SOW Signed • Confirm Talent & (if emc3 is selected) Entertainment • Speaker briefing calls • Agree on marketing • Confirm AV & & engagement strategy Production • Cue sheet run • Event Debrief through with AV • Select Streaming Platform • Site visits (TBC) team & Client • Post-event Engagement • Select Design Deliverables • Finalise Agenda • Live Event • Select Theme • Invite attendees • Select Venue Event engagement & Marketing Once engaged, the emc3 Social Media Team will: •Create an internal and external content plan - see link here • Develop a content approval process • Create an invitation only LinkedIn group to upload and share stories • Develop key performance indicators & metrics • Ensure that all content is consistent and engaging Potential #’s #Ignite #Ignite2020 #FirstBankIgnite #Reignite Marketing Rate Card (USD) Director Account Manager/Director Film and Video Director $200.00 $1,600.00 $2,000.00 Production Director Technical Director Project Manager Senior Creative or Designer Senior Designer $150.00 $1,200.00 $1,500.00 Senior Creative Manager Marketing Manager Senior Manager or Producer Talent Manager Senior Producer Production Manager $120.00 $960.00 $1,200.00 Creative Designer (3D) Film and Video Animation/Producer Web Programmer Speaker Support Content Strategist Event Theme Options Theme Option 1: Ai Holographic Theme Option 2: Connecting Constellation Theme Option 3: Ignite Fire Proposed Event Agenda FAMA 2020 Event run time: 1hour 30 minutes *Dependent on number of awards Run Time Item VIP Red Carpet experience for 10-20 users to network pre-event 30 minutes (EG: Breakout room for VIP attendees to chat to the CEO) 5 minutes Opening Video & Introduction from the Host 15 minutes Speech from FirstBank CEO 15 minutes Awards Presented 10 minutes *Entertainment Break 10 minutes Awards Presented 10 minutes *Interactive Element – game / interactive poll / prize draw 15 minutes Awards Presented 10 minutes *Entertainment Break 10 minutes Awards Presented 5 minutes Closing Remarks Venue Potential Venues The Lagos Oriental Hotel The Eko Hotels & Suites The newly tech upgraded Lagos Oriental Hotel is Eko Hotels & Suites is the most preferred hotel in West an excellent choice for rest, events and Africa and it's all about the right mix! Located in the rejuvenation. Well-known for its hospitality and heart of Victoria Island and shielded from the hustle proximity to great restaurants, Lagos Oriental Hotel and bustle of the Lagos metropolis its' event spaces makes it easy to enjoy the best of Lagos. and function rooms are most adaptable. AV & Production State of the art equipment, matched with the most talented stage and set designers make for unrivalled technology experiences at our all events. Live Streaming Options Option 1 - Silver Summary: live stream to guests at home, via a microsite Event Microsite Our web team work on numerous event microsites, hosted as part of a bigger website or stand alone. These can of course be in multiple languages. Popular features we create are: • 1:1 meeting scheduling • Agenda planning & session selection • Session registration • Full event registration • Attendee networking • Hotel & transport bookings • Concierge service • FAQs • Thought Leadership blogs • Information and social sharing • This site can also be integrated into email campaigns. • We are able to create copy & imagery for these sites, or work with existing content. Option 1 – Silver – Basic Microsite emc3 will create a simple microsite for the event, in order to share the access link with guests to join from home Checklist, specific to FAMA brief: • Functions in Nigeria • We can set an agreed cap on number of attendees • Recording can be shared post-event X Not interactive X No registration built in (Separate registration platform/method required) Estimate Pricing From: $5,000 - 7,000 USD *Dependent on requirements and development time Option 2 - Gold Summary: live stream to guests at home, via an interactive digital event platform, with additional features. Option 2 – Gold – Hopin Hopin is a great virtual solution for larger events. We can help to build your next event and create awesome event experiences by mixing and matching Hopin’s special event segments: • Event Reception where you highlight all key event info. • Event Stage The mainstage of your event where you can share prerecorded or live streamed content. • Event Networking Set a timer and allow attendees to network, collaborate and share contact info by connecting with one another. • Event Sessions Allow guests to meet up in smaller event sessions. • Event Booths Where guests can connect with sponsors. • Event Registration Where your driver registrants. You can even create tiered ticket prices to monetise your event. Hopin can be used for: • Networking Events • Meetups • Conferences • Fairs & Trade Shows • Hybrid Events • Webinars • Company Events • Summits/Forums • Workshops • Expo & Exhibitions • Registration Hopin features specific to FAMA brief: Checklist: • Functions in Nigeria • We can set an agreed cap on number of attendees • Built in Registration • Recording can be shared post-event • Interactive features such as Polling, Q&A, Networking • Gamification can be an added feature Estimate Price Range: $6,000.00 - $14,000.00 USD *Dependent on requirements and whether a microsite is included *Hopin estimate based on the below • All Hopin event features • Up to 500 registrations included per month ($0.5 per additional registration) • CSV registration upload and customizable emails • Event access for 5 event organizers • Ability to hold rehearsal events • Unlimited booths • Unlimited sessions • Event labelled with your own branding, font, and color • Team onboarding training session & stand-by support for your first event • Email and chat support • Event duration of up to 48h; additional days at $1,000 each • Free Hopin registration pages (7% processing fee on ticket price via Stripe) Option 3 - Platinum Summary: Virtual experience created bespoke for FirstBank Option 3 – Platinum – Live Legends You will have all the same possibilities as you would have in the physical world: • Interaction with your visitors/audience (smartphone app), who for example can vote, show their emotions
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