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LUSEM Thesis Template
Brand Hostage How NGOs achieve their Strategic Goals on a Reputational Battlefield by Allan Su & Stefanie Wolff May 2017 Master’s Programme in International Marketing & Brand Management Supervisor: Mats Urde Examiner: Veronika Tarnovskaya Abstract Title: Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield Authors: Allan Su and Stefanie Wolff Course: BUSN39 Degree project in Global Marketing Date of Seminar: 2017-05-31 Supervisor: Mats Urde Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. Nevertheless, both from an academic and practitioner's perspective the phenomenon remains elusive and neither well understood nor described in theory or practice. Methodology: A qualitative multiple-case study with a constructionist and interpretivist stance has been chosen to follow the inductive approach. For the data collection and analysis of that data, a grounded theory approach was applied. The selected NGO cases encompass three Greenpeace campaigns as well as one campaign each from the Organic Consumer Association against Starbucks and Green America against General Mills. Findings: The research findings indicate that the phenomenon of brand hostage is significantly more complex than stated in current literature, as demonstrated in the developed NGO brand hostage framework resulting from the case analyses. Furthermore, there exists the possibility of a continuing partnership after the resolution. Contributions: The research contributes to NGO, reputation management and crisis communication theory by providing a framework and definition of the brand hostage phenomenon. -
Demand-Side Interventions to Reduce Deforestation and Forest Degradation
Demand-side interventions to reduce deforestation and forest degradation Nathalie Walker, Sabrina Patel, Frances Davies, Simon Milledge and James Hulse DEMAnd-sidE inTERVENTIOns TO REDUCE DEFORESTATION And FOREST DEGRADATION Acknowledgements Increasing recognition of the role that commodity demand-side measures can play to address deforestation has resulted in a recent surge in efforts to assess progress and chart ways forward. As an initial step towards taking a holistic look at the range of available commodity demand-side measures, this paper was the result of a collaboration between the International Institute of Environment and Development (IIED), Global Canopy Programme (GCP), CDP Forests (formerly Forest Footprint Disclosure Project) and The Prince’s Rainforests Project (PRP). In this regard special thanks are due to Andrew Mitchell (GCP), James Hulse (CDP Forests), Frances Davis (GCP), Nathalie Walker (FFD), Edward Davey (PRP), Irene Klepinine (PRP), Georgia Edwards (PRP), Duncan Macqueen (IIED), Simon Milledge (IIED), Leianne Rolington (IIED) and Lucile Robinson (IIED). The paper builds on an international workshop held in February 2013, also co-convened by the International Institute of Environment and Development, Global Canopy Programme, CDP Forests and The Prince’s Rainforests Project. The active inputs from presenters and participants representing private sector, civil society and government are sincerely appreciated, and The Royal Society is acknowledged for providing an atmospheric venue setting within the City of London rooms. Barbara Bramble (National Wildlife Federation and also Chair of the Roundtable on Sustainable Biofuels) deserves special mention for having chaired the event to ensure a day of informative and provocative discussions. Lastly, Duncan Brack and Alison Hoare (Chatham House) are acknowledged for their efforts to enable coordinated preparations and follow-up to this work. -
Fossil Fuel Racism How Phasing out Oil, Gas, and Coal Can Protect Communities
© Les Stone / Greenpeace Fossil Fuel Racism How Phasing Out Oil, Gas, and Coal Can Protect Communities PUBLISHED: APRIL 13, 2021 www.greenpeace.org/usa/fossil-fuel-racism Contents Executive Summary . 1 Introduction . 5 1 . Environmental Justice . 7 2 . Fossil Fuels and Air Pollutants . 10 AUTHORS 3 . Fossil Fuel Phaseout . 12 Tim Donaghy, Ph.D. 4 . Extraction . 15 Charlie Jiang Oil and Gas Extraction . 15 Coal Mining . 18 CONTRIBUTORS Colette Pichon Battle, Esq. 5 . Processing & Transport . 19 Emma Collin Oil Refining, Natural Gas Processing & Petrochemical Manufacturing . 19 Janet Redman Pipelines & Terminals . 23 Ryan Schleeter 6 . Combustion . 24 General Exposure to Criteria Air Pollution . 24 SPECIAL THANKS TO Coal and Natural Gas Power Plants . 25 Noel Healy Aidan Farrow Mobile Sources and Traffic Exposure . 26 Anusha Narayanan 7 . Climate Impacts . 28 Ashley Thomson 8 . Policy Recommendations . 30 Caroline Henderson Charlie Cray 1. End fossil fuel racism and reverse the legacies of historical injustices . 30 Jonathan Butler 2. Phase out fossil fuel production . 31 Angela Mooney D’Arcy 3. Ensure no worker or community is left behind . 31 Michael Ash 4. Enact a green and just economic recovery . 31 EDITOR 5. Protect and expand our democracy to make it work for all people . 32 Charlie Jiang Acknowledgments . 33 Endnotes . 34 DESIGNED BY Kyle McKibbin Cover image by Les Stone © Robert Visser / Greenpeace This report is endorsed by: Alliance of Nurses for Healthy Environments ...and more. See the full list at: http://greenpeace.org/usa/fossil-fuel-racism FOSSIL FUEL RACISM | II Executive Summary Fossil fuels — coal, oil, and gas — lie at the heart of the crises we face, including public health, racial injustice, and climate change. -
Center for International Environmental Law Citizens Network For
Center for International Environmental Law ● Citizens Network for Sustainable Development ● Global Forum on Oceans, Coasts, and Islands ● Greenpeace – USA ● National Wildlife Federation ● Natural Resources Defense Council ● Pathfinder International ● Sierra Club ● SustainUS -United States Youth for Sustainable Development ● Union of Concerned Scientists ● Women’s Environment and Development Organization ● World Information Transfer ● Worldwatch Institute September 29, 2009 President Barack Obama The White House 1600 Pennsylvania Avenue, NW Washington, DC 20500 Dear President Obama: We are writing, on behalf of civil society organizations representing more than a million Americans, to request that the U.S. Government enthusiastically support the proposal now before the United Nations to hold an Earth Summit in Brazil in 2012. We hope that you will see the Summit as an opportunity to consolidate the gains made in your first Administration towards sustainable development and to catalyze actions worldwide to build a new green global prosperity. We do not have a moment to lose. During your July 2008 visit to Berlin, you articulated the urgency of our global challenges. We could not agree more that “this is the moment when we must come together to save this planet. Let us resolve that we will not leave our children a world where the oceans rise and famine spreads and terrible storms devastate our lands.” The Government of Brazil is proposing bringing all of the world’s Presidents and Prime Ministers together on the 20th anniversary of the 1992 UN Conference on Environment and Development held in Rio de Janeiro. This Rio Earth Summit was historic in establishing international norms and institutions around the concept of “sustainability.” The Summit resulted in the UN Framework Convention on Climate Change which is the basis for the further development of the international climate regime in Copenhagen this December. -
[Daniel, 14, Santiago, Chile] Vision Fr Movemen N T
2002 [Daniel, 14, Santiago, Chile] vision fr movemen n t oceans ancient forests climate toxics nuclear power and disarmament genetic engineering [featuring year 2001 financial statements] 2001financial year [featuring [Bill Nandris, one of the‘Star Wars 17’] 1 greenpeace 2002 brunt of environmental degradation of environmental brunt It is the poor that normally bear the It is the poor that normally “ shatter spirit In Brazil, with great The situation is serious, but Summit’s innovative economics and the actions fanfare, governments set not hopeless. On the plus Agenda 21 – millions of of states are pulling in a out on the ‘road to side, the past decade has people around the world quite different direction. sustainability’. But most of seen the adoption of are tackling local Individuals, businesses and them have now ground to a significant environmental environmental issues with countries have a choice. halt, mired in inaction and legislation at national and dedication, energy and no We can have limitless cars As I write this, final preparations are underway for the Earth Summit in Johannesburg. in Summit Earth the for underway are this, preparations write final I As a return to ‘business as international levels and an small measure of expertise. and computers, plastics usual’.The road from Rio is increasing ecological In schools, children from and air-freighted knee-deep in shattered awareness among policy virtually every country are vegetables, but in exchange promises, not least the makers and scientists. learning about the we get Bhopal and craven caving-in by the But perhaps most environment and its Chernobyl, species USA to the interests of the significant of all is the importance for their future. -
Greenpeace, Earth First! and the Earth Liberation Front: the Rp Ogression of the Radical Environmental Movement in America" (2008)
University of Rhode Island DigitalCommons@URI Senior Honors Projects Honors Program at the University of Rhode Island 2008 Greenpeace, Earth First! and The aE rth Liberation Front: The rP ogression of the Radical Environmental Movement in America Christopher J. Covill University of Rhode Island, [email protected] Follow this and additional works at: http://digitalcommons.uri.edu/srhonorsprog Part of the Environmental Sciences Commons Recommended Citation Covill, Christopher J., "Greenpeace, Earth First! and The Earth Liberation Front: The rP ogression of the Radical Environmental Movement in America" (2008). Senior Honors Projects. Paper 93. http://digitalcommons.uri.edu/srhonorsprog/93http://digitalcommons.uri.edu/srhonorsprog/93 This Article is brought to you for free and open access by the Honors Program at the University of Rhode Island at DigitalCommons@URI. It has been accepted for inclusion in Senior Honors Projects by an authorized administrator of DigitalCommons@URI. For more information, please contact [email protected]. Greenpeace, Earth First! and The Earth Liberation Front: The Progression of the Radical Environmental Movement in America Christopher John Covill Faculty Sponsor: Professor Timothy Hennessey, Political Science Causes of worldwide environmental destruction created a form of activism, Ecotage with an incredible success rate. Ecotage uses direct action, or monkey wrenching, to prevent environmental destruction. Mainstream conservation efforts were viewed by many environmentalists as having failed from compromise inspiring the birth of radicalized groups. This eventually transformed conservationists into radicals. Green Peace inspired radical environmentalism by civil disobedience, media campaigns and direct action tactics, but remained mainstream. Earth First’s! philosophy is based on a no compromise approach. -
Congratulations on Your Confirmation As Secretary of the Interior
350.org – Center for Biological Diversity – Clean Energy Action – Climate Solutions – Coloradans for Fair Rates and Clean Energy – CREDO – Earthjustice – Environment America – Friends of the Earth – Greenpeace – Missourians Organizing for Reform and Empowerment – North Sound Baykeeper – Northern Plains Resource Council – Powder River Basin Resource Council – Physicians for Social Responsibility – Public Citizen – RE Sources for Sustainable Communities – Sierra Club – Washington Environmental Council – Western Organization of Resource Councils – WildEarth Guardians 15 April, 2013 The Honorable Sally Jewell Secretary of the Interior 18th and C Streets, NW Washington, DC 20240 Dear Secretary Jewell, Congratulations on your confirmation as Secretary of the Interior. As you are aware, you inherit this Agency at an important crossroads. The urgency of climate change and a recent surge in proposals to lease and export federally-owned Powder River Basin coal have created unprecedented challenges for the Department of Interior. As Secretary, you now have the responsibility to bring the federal coal leasing program in line with President Obama’s call to “respond to the threat of climate change, knowing that the failure to do so would betray our children and future generations,” and to ensure taxpayers are not unfairly subsidizing the coal industry’s export ambitions.i We urge you to put an immediate moratorium on new coal leasing in the Powder River Basin and to conduct a comprehensive review of the federal coal leasing program. The Department of Interior must ensure that coal companies do not cheat U.S. taxpayers, existing mines do not endanger our air, water and wildlife and are properly reclaimed, and the greenhouse gas emissions from federal coal leases do not conflict with the Administration’s stated commitment to reduce the country’s contribution to climate change. -
Climate Change Advocacy Online: Theories of Change, Target Audiences, and Online Strategy
Climate change advocacy online: Theories of change, target audiences, and online strategy Luis E. Hestres Department of Communication, The University of Texas at San Antonio, USA Email: [email protected] This is an Accepted Manuscript of an article published by Taylor & Francis in Environmental Politics on March 2015, available online: http://www.tandfonline.com/10.1080/09644016.2015.992600. Abstract Widespread adoption of the Internet has transformed how most U.S. political advocacy organizations operate, but perhaps more important has been the formation of new types of advocacy organizations. These ‘Internet-mediated advocacy organizations’ tend to have smaller, geographically dispersed and networked staffs, behave as hybrids of traditional political organizations, and emphasize the use of online tools for offline action. The climate change debate has spurred formation of many such organizations—including 350.org—that now advocate for climate action alongside legacy/environmental organizations. How do these organizations differ from their legacy/environmental counterparts? What does their rise mean for climate change political advocacy? I explore these and other questions through in-depth interviews with top online strategists and other staffers at Environmental Defense Fund, Natural Resources Defense Council, Sierra Club, Greenpeace USA, Energy Action Coalition, 1Sky, and 350.org. Interviews revealed broad agreement among Internet- mediated/climate groups regarding core strategic assumptions about climate advocacy, but some divergence among legacy/environmental organizations. They also revealed connections between these assumptions, audience segment targeting, and strategic use of the Internet for advocacy. I discuss implications for the future of U.S. climate advocacy. Presented at Bridging Divides: Spaces of Scholarship and Practice in Environmental Communication The Conference on Communication and Environment, Boulder, Colorado, June 11-14, 2015 https://theieca.org/coce2015 Page 2 of 18 Introduction In June 1988, Dr. -
The Too Polite Revolution
THE TOO POLITE REVOLUTION Why the Recent Campaign to Pass Comprehensive Climate Legislation in the United States Failed Petra Bartosiewicz & Marissa Miley January 2013 Prepared for the Symposium on THE POLITICS OF AMERICA’S FIGHT AGAINST GLOBAL WARMING Co-sponsored by the Columbia School of Journalism and the Scholars Strategy Network February 14, 2013 4-6 pm Tsai Auditorium, Harvard University CONTENTS Introduction..............................................................................................3 Opportunity of a Generation, or Was It?.................................................10 USCAP – The Ultimate Compromise.....................................................19 From Earth Day to Inside the Beltway....................................................28 Taking the House.....................................................................................38 Struggle in the Senate..............................................................................52 Grassroots vs. Big Green.........................................................................71 Conclusion...............................................................................................78 2 INTRODUCTION Passage of an economy-wide cap on greenhouse gas emissions has been one of the great, unrealized ambitions of the environmental movement of this generation. With the effects of global warming already in our midst, and environmental catastrophe very much a threat in this century, curbing man-made emissions of carbon dioxide, the gas that most significantly -
Whale Defender Action Toolkit Is Everything You’Ll Need to Make a Splash in YOUR Community
WHALE DEFENDER ACTION TOOLKIT ________________________ Materials Included • Letter from Greenpeace US Whale Project Leader • Whale Defenders Program Overview • Upcoming Activities • Fact Sheet • How-to Write and Place a Letter to the Editor • Sample Letter to the Editor • Sample Letter to the Bush Administration • How-to Petition • Petition Sheet Defending the Whales whales.greenpeace.org/us Dear Whale Defender, It’s amazing to think that it was over thirty years ago that Greenpeace first set out to confront the whalers and save the whales. Three decades later, the image of Greenpeace activists placing themselves in front of the harpoons and putting their bodies on the line to defend the whales remains as powerful as ever. And it remains our most effective technique for shutting down the whalers when we are on the front lines in the Antarctic whaling grounds. But as crucial as it is to get between the whalers and their harpoons, there is much more to saving the whales than pounding through the waves in an inflatable boat. Because ultimately, an end to commercial whaling will only come about through political pressure on the countries that support it. And no country is better positioned to apply that pressure than the United States. The US has historically been among the leading voices in support of the whales, and this year, with the International Whaling Commission (IWC) meeting in Alaska in May, there are signs that it is rediscovering that voice. But the whales need the U.S. to do more. For too long, the US and other so-called “like minded” countries have allowed the whaling nations—Japan, Norway, and Iceland—to set the agenda. -
25X'25 Alliance * Appalachian Voices * Blue Green Alliance * Center for American Progress Action Fund* Chesapeake Climate
25x’25 Alliance * Appalachian Voices * Blue Green Alliance * Center for American Progress Action Fund* Chesapeake Climate Action Network * Citizens for Pennsylvania's Future * Clean Air Carolina * Clean Water Action * Conservation Law Foundation * Defenders of Wildlife * Earthjustice * Environment America * Environmental Defense Fund * Fall-line Alliance for a Clean Environment * Green For All * Greenpeace * League of Conservation Voters * National Audubon * Natural Resources Defense Council * Oceana * Physicians for Social Responsibility * Safe Climate Campaign * Sierra Club * Southern Alliance for Clean Energy * Sunshine State Interfaith Power & Light * US Climate Action Network * Virginia Interfaith Center for Public Policy The Honorable Harry Reid The Honorable John A. Boehner United States Senate U.S. House of Representatives 522 Hart Senate Office Building 1011 Longworth House Office Building Washington, DC 20510-2803 Washington, DC 20515-3508 The Honorable Mitch McConnell The Honorable Nancy Pelosi United States Senate U.S. House of Representatives 317 Russell Senate Office Building 235 Cannon House Office Building Washington, DC 20510-1702 Washington, DC 20515-0508 September 10, 2012 Dear Majority Leader Reid, Minority Leader McConnell, Speaker Boehner, Minority Leader Pelosi: Before adjourning for August, Members of the Senate Finance Committee reaffirmed the wide bipartisan support for continuing our nation’s investment in the power of wind energy. Specifically, the Committee renewed the Renewable Energy Production Tax Credit (PTC) and offshore wind Investment Tax Credit (ITC). These critical tools are essential to continuing the transition to a clean energy economy while creating good, domestic jobs in every corner of America. We urge you on behalf of our millions of members and supporters to brook no delay in completing what the Senate Finance Committee began by passing extensions of the PTC and ITC. -
Case 1:17-Cv-00173-CSM Document 1 Filed 08/22/17 Page 1 of 187
Case 1:17-cv-00173-CSM Document 1 Filed 08/22/17 Page 1 of 187 UNITED STATES DISTRICT COURT DISTRICT OF NORTH DAKOTA WESTERN DIVISION ENERGY TRANSFER EQUITY, L.P., and Case No.: ___________ ENERGY TRANSFER PARTNERS, L.P., Judge: ___________ Plaintiffs, COMPLAINT vs. JURY TRIAL DEMANDED GREENPEACE INTERNATIONAL (aka “STICHTING GREENPEACE COUNCIL”); GREENPEACE, INC.; GREENPEACE FUND, INC.; BANKTRACK (aka “STICHTING BANKTRACK”); EARTH FIRST!; and JOHN AND JANE DOES 1-20, Defendants. Plaintiffs Energy Transfer Equity, L.P., Energy Transfer Partners, L.P. (collectively “Energy Transfer” or “Plaintiffs”), as and for their complaint against Greenpeace International (aka “Stichting Greenpeace Council”), Greenpeace, Inc. (“GP-Inc.”), Greenpeace Fund, Inc. (“GP-Fund”) (collectively, the “Greenpeace Defendants”), BankTrack (aka “Stichting BankTrack”), Earth First!, and John and Jane Does 1-20, allege as follows: PRELIMINARY STATEMENT 1. This case involves a network of putative not-for-profits and rogue eco-terrorist groups who employ patterns of criminal activity and campaigns of misinformation to target legitimate companies and industries with fabricated environmental claims and other purported misconduct, inflicting billions of dollars in damage. The network’s pattern of criminal and other misconduct includes (i) defrauding charitable donors and cheating federal and state tax authorities with claims that they are legitimate tax-free charitable organizations; (ii) cyber- attacks; (ii) intentional and malicious interference with their targeted victim’s business Case 1:17-cv-00173-CSM Document 1 Filed 08/22/17 Page 2 of 187 relationships; and (iv) physical violence, threats of violence and the purposeful destruction of private and federal property. Energy Transfer is the latest legitimate business targeted by this network.