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Vol.Volol. 440,0, No.No3o. 37 THET HE COMMUNITYCOMMM UNITY OFO F BUSINESSBUS INES S ™ September 16 – 22 , 2019 • $3.00 Co. Opens the Door to Easier Overseas Hiring WORKFORCE: Laws, Benefits And Payroll Are Taken Care of n By ELISE REUTER
Most fast-growing startups will reach a point where they want to expand overseas, whether it’s to open a new sales office or hire a team of developers. This might sound like a relatively simple choice, until companies consider the legal and tax hurdles. Nicole Sahin Photo by Jamie Scott Lytle Nicole Sahin saw an opportunity Lab technician Amber Morris, right, and another DermTech employee analyze samples. DermTech is commercializing a scalpel- to help companies with this process. To hire overseas, free test for skin cancer. most companies have to create a branch or subsidiary in that country, which can take several months. Sahin Co. Has Instrument of Change for Dermatology had previously led her own international expansion consulting firm,High Street Partners, where she had MEDICINE: DermTech’s Patch May Change Skin Cancer Diagnostics Hiring page 30 n By JARED WHITLOCK matology is ramping up. The La Jolla Nasdaq — and the management of company — which has 60 employees the business. The deal, which closed Drone Seen as an Could that suspicious mole be — plans to add 20 to 40 workers with- Aug. 30, provided DermTech with cancerous? DermTech wants doctors in the next 18 months. A year ago, the $27 million in capital. to reach for a patch, not a scalpel. payroll stood at 35 employees. Advertising Vehicle The company’s adhesive patch tells This expansion plan follows Wider Rollout of Tests if a mole is benign or needs added at- DermTech going public through a Now, the company is gearing up STARTUPS: PromoDrone Has tention. In contrast, most physicians reverse merger with Constellation for a wider rollout of its tests. CEO remove a small skin sample to test Alpha Capital. John Dobak said cliché words like Raised $50,000 in Funding for melanoma, the deadliest type of DermTech took over Constella- “disrupt” and “revolutionize” actu- n By ELISE REUTER skin cancer. tion’s public stock listing — now trad- ally apply here. DermTech’s quest to upend der- ing as “DMTK” and “DMTKW” on DermTech page 26 As an advertiser, it can be hard to get peo- ple’s attention. Some $161B Market Seen in ‘Functional Foods’ companies resort to big slogans on roadside HEALTH: Consumer Focus on Nutrition Drives Demand billboards while others pay tens of thousands n By MARIEL CONCEPCION opened last month in Scripps Ranch, food options that of dollars for a TV spot they will find items such as turmeric provide health ben- during the big game. More and more, San Diego-based ginger organic chicken, bone broth efits beyond just But a flying ad — it’s a Photo by Elise Reuter food companies are placing focus on with fresh moringa (miracle tree) and essential nutrients novelty that’s certain to PromoDrone’s model can display including functional ingredients in a side of kimchi, a probiotic; or, a two banner advertisements. such as vitamins catch people’s eyes. their “better for you” offerings, includ- pho-inspired sandwich with pho shii- and minerals. ing prebiotics, specialized plant fibers take au jus, organic grass-fed brisket in That’s the thinking behind PromoDrone, a San Di- “Function- like chicory root, dandelion greens, and healing herbs, medicinal mushrooms ego-based startup building drones that essentially serve Jerusalem artichoke; and probiotics for and Vietnamese chimichurri, to list al foods can save Lan Thai as flying billboards for their clients. The company was gut health, among others. a few. lives,” said Thai, founded three years ago by Jamar Williams and has since When patrons check out the menu at For Lan Thai, aka Chef Lando, the formerly a personal chef and caterer. been accepted into Connect All’s startup incubator, won Enclave Adventurous Superfood LLC, a CEO and founder of Enclave, the brick “I’ve seen it for myself and in others. I We Tha Plug’s pitch competition and raised $50,000 in 600-square-foot restaurant and kitchen and mortar’s goal is to offer customers Functional Foods page 34 PromoDrone page 38
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