08120 E'F049GPEENLYMQNTO 0 fvf PCNTY A R t3 3 NEWSPAPER GREENLY 03 10 3740 ELM UC Y LUNG FE ACH CA 90507 A Billboard Publication The International Newsweekly Of Music & Home Entertainment July 31, 1982 $3 (U.S.) `AIRLINE' CONCEPT NARM `Gift' Promo Seek `Betamax' Ad -Free Cable Radio Planned Audio Fee Tie By LAURA FOTI Gets Four-City Test By BILL HOLLAND WASHINGTON Record NEW YORK -Commercial -free cable hookup. However, the service By IRV LICHTMAN - 24 -hour radio, in five formats, is on goes through FM radio, and will ap- companies and allied copyright the way via a joint venture pay serv- pear on the subscriber's FM band. NEW YORK -NARM and its was originally targeted to bring in $2 owners saw a light at the end of ice from John Doremus Inc. (JDI) Doremus claims the sound quality "Gift Of Music" ad agency have em- million in its first year. the tunnel last week, as a key and Satellite Syndicated Systems will be better than normal FM radio, barked on extensive research, in- Motown Records, according to senator began circulating a pro- (SSS). The two plan to launch a cus- except with the comedy format, cluding a November tv test in four Cohen, remains the most prominent posed amendment aimed at tomized service this November in which will be mono. cities, that's seen as crucial to imple- hold -out in providing "Gift Of Mu- breaking the deadlock which has country, comedy, Broadway /Holly- The first formats were chosen be- mentation of the trade association's sic" funding, although Cohen adds stalled legislative moves to com- wood, big band and '50s /'60s hits cause of their connection to airline proposed institutional campaign that "we're not letting up" on con- pensate the music industry for formats, with 15 to 35 more formats music. Chicago -based JDI is the next year. vincing the label to participate. losses attributed to home audio to come in the future, they say. largest syndicator of in- flight music Key results will be presented at Cohen notes that Motown has been (Continued on page 54) The service can only be offered in through its "Music in the Air" serv- the association's Florida convention (Continued on page 14) markets that have been wired for ice, as well as a syndicator to more in April and, explains Joe Cohen, cable, since it must go through a (Continued on page 56) NARM executive vice president, if the gathered research supports it, manufacturers will be asked to "kick Carroll Consultancy Plans FOR CLUB & TV USE in" more funding. Currently, participating manufac- To Expand KROQ Formula turers have forwarded $250,000 to Are Fees In Video Clip Future? "Gift Of Music" coffers, based on a By DOUGLAS E. HALL 1/2 cent contribution per album sold NEW YORK -Programmer Rick cure for a r.ew, AM version of his This is the second of a two-part as "promotional" videos, three to through Feb. 1. Cohen says he antic- Carroll, whose adventurous AOR KROQ format. series examining the activities of five minutes long, have become an ipates a total contribution of $1.5 format at KROQ -FM Pasadena has Carroll was in New York last week record labels' video departments. The increasingly important part of such million by the end of the year, al- taken the station close to parity with in pursuit of these goals, and to par- first documented the increased use of outlets' programming mix. though he and Mike Reingold, sen- traditional Los Angeles leaders ticipate in the New Music Seminar video clips to promote music and art- Video clips, although short, don't ior vice president of the ad agency KMET and KLOS (Billboard, July (separate story, page 3). His current ists. come cheaply: it costs between selected, Boston -based Humphrey 10), is working on consultancy deals clout derives not only from the rat - NEW YORK- Should clubs and $20,000 and $40,000 to produce a Browning MacDougall, agree that to revamp the programming of an ings success of KROQ, but also from television (cable or otherwise) pay typical example. Record companies greater annual funding would be re- ailing AOR outlet in the New York its apparent ability to sell records. A for the use of label- originated video find the funding for these projects in quired to initiate a broad national area, and to create -with an estab- number of labels testify to this, in- clips? This is a center of controversy (Continued on page 26) campaign. The fundraising effort lished consulting firm -a joint ven- (Continued on page 7) - Inside Billboard - BILLBOARD'S ALBUM OLDIES RADIO is how Arista's Clive Davis sarcastically de- INTERNATIONAL scribed most current AOR programming in his speech at last week's New Mu- sic Seminar in New York. Keynoter Malcolm McLaren was even more critical of this and other aspects of the music business. Conference coverage: pages 3, 14, 16, 31, 56. RETAILERS DIFFER about labels' handling of jazz repertoire at mid - TALENT line. While most agree that the price point generally means more sales, it's felt that many of the "right" titles are still not available. Manufacturers are urged to scour their vaults more carefully. Page 15. BLANK TAPE SALES in both audio and video were underestimated for FORUM 1980, according to the International Tape /Disc Assn. The RIAA claims that opponents of home taping royalty legislation have been relying on this "arti- ficially low false data" to support their anti -royalty position. Page 3. RETAIL PENETRATION of new music produced by independent and often tiny labels can best be accomplished when those labels organize firm =8= marketing plans. Their distributors must also be informed, to help support The of the masters metal, URIAH HEEP, in all their Billboard's International Talent Forum 8 will be held September 8- 10,1982 'Abominog." return of at the Newporter Hotel, Newport Beach, California -just one hour south of sales and promotion activities. Page 14. axe -wielding glory. "Abominog' (SRM -1- 4)57), the new Uriah Heep album Los Angeles airport. This year's forum will have a solid keynoter, some ho featuring "On The Rebound" and "That's The Way That It Is." On Mercury. topics, heatedly debated with audience participation, one -on -one lunch AOR FORMATS on the West Coast and in some Midwest markets are Marketed by PolyGram Records. (Advertisement) eons, showcases, some special awards and special low hotel room rates showing substantial strength in the latest round of spring Arbitrons made have been secured for all attendees. Register now for Early Bird rate. It's available. In one region, three prominent consultants are slugging it out as the going to be a HOT Forum, but only if YOU attend. Advertisement format's audience increases. Page 16. (Advertisement) ,Friert Outof Vancouver comes Headpins-megawatts ofexcitement! rurr Their 1st a/b um, ' "Turn It loud: On Atco Records and Cassettes. D fV _1L «! SD 38 -151 sco A Division of N- Atlantic Recording Corp. n 1987 Atlantic Recording Corp A Wormer Communications Co. o Produced by Brian Macleod and Bill Henderson for Solid Gold Productions. www.americanradiohistory.com www.americanradiohistory.com 3 General News NEW YORK -About 1,200 par- Haircut 100, and Clash and ticipants at the third New Music Squeeze, and there's many more on Seminar were praised for their pio- Davis Hails, McLaren Rails As the way. The floodgates will open. neering spirit by Clive Davis, presi- The tide can't be stemmed. The dent of Arista Records, and chas- word of mouth that ushered in the tised by keynote speaker Malcolm 1,200 Gather At New Music Meet original term `underground' is McLaren, manager of Bow Wow spreading the word about all these By ROMAN KOZAK Wow, for making music that has be- names. Youth, the lifeblood of the come more safe, complacent and as sessions on press, a &r, video, pro- need more KROQs. We need more and unpredictable if we are to com- industry, can't be disenfranchised non -subversive than the music made ducers, pool directors and law. pioneers and innovators. We all pete with Atari. Do these adjectives any longer by the power of advertis- by the original rock'n'roll rebels. Entertainment was provided by need to be shaken up. That's where fit the programming of today's AOR ing only wanting to reach the over - However, in his speech, "The Gang of Four, Haircut 100, Africa the visionaries come in. And that's stations? Why are there no Spiel- 25 group." Death Of The Sales Ethic In The Bambaataa & Soul Sonic Force, Bal- where you come in. Boy, do we all bergs and Lucases in this field, plot- In his keynote address, McLaren, Cassette Age," McLaren said that listic Kisses and Fashion. need new music seminars. Never ting new and imaginative territory, who founded the Sex Pistols, noted "the possibility of change in the mu- Observers of the seminar noted was it more welcome." and why is AOR radio closer to that the new music acts now emerg- sic industry lies in the ascendancy of that the sessions were more profes- In his speech, Davis also attacked Lawrence Welk than to PacMan ?" ing have lost the "sex, style and the cassette over the standard LP." sional and more upbeat than in pre- the current state of AOR radio - Davis asked. subversion" which always made The cassette, he said, was "the per- vious years, with participants "yes, album oldies radio" -which But, said Davis, when there is a rock'n'roll both dangerous and yet fect image of the modem nomad." buoyed by recent successes of such has "led to such a terrible state for cultural void, creative people fill "magical" and commercially viable.