1ST ANNUAL BOSTON FEBRUARY 9 -10, 2019 HYNES CONVENTION CENTER
WWW.TRAVELSHOWS.COM
RESULTS - EVENT SUMMARY
/TravelandAdventureShow @TravAdventure @TravAdventure 2019 BOSTON TRAVEL & ADVENTURE SHOW
Date: February 9-10, 2019
Venue: Hynes Convention Center
Location: 900 Boylston Street Boston, MA 02115
Hall: A & B - 75,670 sq. ft.
THANK YOU TO OUR SPONSORS
MAJOR SPONSOR: PREMIER INDUSTRY SPONSOR: OFFICIAL BOOKING SPONSOR:
PHOTO BOOTH SPONSOR: GLOBAL BEATS STAGE SPONSOR: PASSPORT ACCEPTANCE TRAVEL AGENT PROGRAM SPONSOR: BREAKFAST SPONSOR:
TRAVEL INDUSTRY PARTNERS:
PRODUCED BY: ATTENDANCE SUMMARY LAUNCH YEAR 2019 TOTAL ATTENDANCE: 10,842 TRAVEL TRADE: 908 TRAVEL AGENTS: 271 PRESS: 49
HOUSEHOLD INCOME (HHI) ATTENDEE GENDER
76.9% Earn Over $100,000 (43.7 Earn Over $150,000)
$250k+ 21.1% 48% 52% $150k - $250k 22.6%
$100k - $150k 33.2%
$75k - $100k 12.1%
$50k - $75k 6.2%
<$50k 4.8%
ATTENDEE AGE 2019 TRAVEL EXPENDITURE 2019 +68% Spend Over $5,000 on Travel
30% 30%
25% 25%
20% 20%
15% 15%
10% 10%
5% 5%
< $2,000 $2k- $2.5k - $5k - $10k+ 18 -24 25-34 35-44 45-54 55-65 65+ $2.5k $5k $10K FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM HEADLINE SPEAKERS & STAGES
In 2019, the 1st annual Boston Travel & Adventure Keynote Speakers Included: Show provided the top speakers in the travel industry to engage attendees. SAMANTHA BROWN The Travel Theater, where attendees go for Host, PBS’ Samantha inspiration and advice from travel celebrities, Brown’s Places to Love welcomed Samantha Brown, Pauline Frommer, Peter Greenberg and Boston’s own, Jack Maxwell. PAULINE FROMMER The Destination Theater featured 12 sessions spanning both show days providing educational Editorial Director of the Frommer’s Guides workshops based on specifi c destinations. and Publisher of Frommers.com On the Savvy Traveler Theater, attendees enjoyed 9 sessions dedicated to providing actionable PETER GREENBERG advice on how to travel safer, better, and more Emmy Award-Winning effi cient. From packing tips and solo travel advice, Investigative Reporter and Producer and CBS to budget tips and travel photography, Travel & News Travel Editor Adventure Show consumers packed the theater each day. JACK MAXWELL
For those attendees searching for cultural Host of Booze Traveler on Travel Channel and experiences, the Global Beats Stage provided just Podcast I Don’t Drink that. With over 16 performances on the Global Alone Beats Stage, attendees got a taste of faraway cultures from around the globe.
In addition to meeting with our vendors, attendees engaged in activities such as:
+ Travel Theater + Destination Theater + Savvy Traveler Theater + Global Beats Theater + Camel Rides + Florida Keys Photo Booth + S’mores Station
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY
For the 2019 Travel Show Season, the Marketing Team was tasked with providing a quality audience that matches your target demographic.
FREE TICKET OFFER Broadcast Television: (DETAILS ON BACK)
The 2019 Boston show’s television mix included AMERICA’S FAVORITE both NBC and ABC. Between the two top stations in TRAVEL SHOW IS COMING TO BOSTON First Name Over 150+ Travel Brands the market, over 263 commercials ran, complimented Last Name FEBRUARY 9-10 Email Address HYNES CONVENTION CENTER Mailing Address with digital ads from each station, resulting in City, State, Zip www.TravelShows.com Samantha Brown
Valid for up to four free tickets courtesy of 8.7 million impressions served over a 10-day fl ight. CKO PR. Bring this card to will call to redeem.
www.TravelShows.com
© 2019. Unicomm, LLC. All Rights Reserved. PRODUCED BY: Hand-on Activities
Radio:
Between WEEI-FM, WXKS-FM, WEEI-AM, WBZ-AM, WRKO-AM, over 369 radio spots ran over the span of two and a half weeks. Over million radio impressions were served, targeting commuters during peak rush hour day parts.
Out of Home:
Strategically placed along freeways in Boston’s affl uent pockets, as well as 125 metro cards on the Boston-area’s affl uent lines, over 1.2 million impressions were served to drivers traveling in both directions over a 4 week period.
Digital Campaign:
In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The results? Over 1.8 million digital impressions to qualifi ed prospects that met the Travel & Adventure Show’s target demographic.
Media Coverage:
In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. NBC Boston, WBZ TV and Radio, among others, featured travel show speakers, exhibitors and sponsors throughout the weeks leading up to the event. The result? Over 3.9 million impressions were served by Boston PR efforts.
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY - CONTINUED
FACEBOOK:
Starting 5 weeks out from the Boston Event, The Travel & Adventure Show launched a Facebook Awareness Campaign targeting Boston area travelers. The campaign’s goal was to spread awareness around the #1 Series of Travel Shows in the U.S. coming to Boston for the fi rst time, as well as to promote the event as the #1 travel show in the Boston Market for the serious traveler. These ads reached 341,500 people while creating 945,000 impressions. Within 3 Weeks leading up to, and including, the Boston Event, Travel & Adventure Show Facebook advertising campaign targeted Boston area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 213,500 people while creating 440,000 impressions, drawing more attention to the event and driving ticket sales. Additionally, The Travel & Adventure Show Facebook Advertising campaign included a separate Boston Event Response Campaign that reached 17,600 people while creating 35,200 impressions and 618 event responses.
TWITTER:
By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 57,000 impressions and over 1000 engagements. The Boston hashtag, #BostonTravelShow was used in over 200 posts reaching over 500,000 people.
INSTAGRAM:
Within 3 weeks leading up to, and including, the Boston Event, Travel & Adventure Show Instagram advertising campaign targeted Boston area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 88,250 people while creating just over 150,800 impressions. #BostonTravelShow was used in over 150 posts leading up to, and including the Boston event, resulting in 3000 likes.
TESTIMONIALS Robert Paul Properties, Inc Turkish Airlines “The caliber of show attendee was immediately “A great travel show from all aspects; information, apparent as we had several productive conversations interaction, location and organization. The highest level of with prospective clients within the fi rst hour of the show! the attendees, exhibitors and the speaker series made the The level of excitement at the show was obvious as lot’s show precisely valuable. The Boston Travel & Adventure of the ticket holders remarked what a great time they Show was organized to insure a good fl ow of traffi c where were having. We will certainly be making this show vendors were able to network with existing and new business our go to travel show in the future.” partners. Turkish Airlines also got good quality leads from new potential customers. Overall a very good show. Can’t wait until the next one.”
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM JOIN US NEXT YEAR IN THESE MARKETS
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