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Benefits of Using AAN CAN Association of Alternative Newsweeklies Classified Advertising Network AAN CAN provides the benefitsbenefits of using AAN CAN Alt-weekly readers are more affluent and opportunity to advertise in more likely to buy than the average consumer resulting in high interest response for your more than 100 US markets, goods or services. Source: Media Audit 2007 Extremely low CPM creates true cost reaching over 15 million effectiveness. (CPM: 17 cents for national ad!) young, active, educated You can place ads with one phone call and make one payment. and affluent readers. You receive bonus market penetration via the internet. Most news-weeklies automatically If this is the market you place your classified ad on their websites. AAN CAN is a proven tool for large and small need to reach, businesses alike. Past and current advertisers include MTV, FOX, AAN CAN is your most Roommates.com, Eckerd Youth Alternatives Wilderness Camps, Cormorant Beach Club, Academies of Science, Resort Solutions, cost-effective approach. Harper Collins and Strategic Consulting. Association of Alternative Newsweeklies Classified Advertising Network ratesAAN CAN rates NATIONAL RATE Prepaid Contract Discounts $995 Discounts are available for ads that run for consecutive weeks in the same First 25 words region(s) without copy changes, when the entire contract is paid in advance Each additional word $40 I 10% for 4 consecutive weeks Circulation: 5,795,301 I 15% for 12 consecutive weeks I 20% for 26 or more consecutive weeks AAN CAN also has several regional buys available. Prices below are for a one-time Acceptance Policies insertion of 25 words (each additional word is $10). All ads are subject to the standards of individual member papers. In addition, AAN CAN does not accept the following types of ads: I 900 numbers; 800 numbers that promote or rollover to 900 numbers; or 809 (international) phone numbers New England - $195 I Dating services, Mail-Order-Brides or “adult” services of any kind Circulation: 337,576 I Ads that require respondents to send money through the mail (however, Mid-Atlantic/NY - $350 ads may offer a phone number or address for further information) Circulation: 939,869 I Internet gambling, or any sort of online lottery/gaming. I Any ads that intentionally deceive our readers Southeast - $330 In addition: Circulation: 899,558 I Ads promoting loans will be not be accepted without copies of licenses Midwest - $305 to do business in each state where the ad is scheduled to run. Circulation: 813,894 I Employment advertising must be for a bona-fide job offering (without any requirement to pay for training, purchase supplies or products) Southwest - $255 and must state the nature of the work offered. Circulation: 652,528 I Ads that sell job directories, job listings or employment instruction Northwest/Rockies - $250 books must state in the text what the customer will be receiving and Circulation: 615,783 that a fee is involved. They will be considered on a case-by-case basis to run under “Publications.” Northern CA/Northern NV - $255 I Business opportunities ads that make a claim of potential earnings Circulation: 661,545 must state “potential” or “up to.” Southern CA/Southern NV/HI - $350 I For adoption ads, a letter from an attorney attesting to the legality of Circulation: 874,548 the proposed adoption must accompany the ad. Association of Alternative Newsweeklies Classified Advertising Network coveragenational or regional coverage Northwest/Rockies New England Northern CA/ Northern NV Midwest Mid-Atlantic/NY Southern CA/ Southern NV/HI Southwest Southeast Mid-Atlantic/NY Northern CA/ Convenient, Circulation Northern NV 939,869 Circulation low-cost, national 661,545 New England or regional coverage Circulation Southern CA/ 337,576 Southern NV/HI for your classified Circulation Midwest 874,548 advertisements in Circulation 813,894 Northwest/Rockies alternative weekly Circulation newspapers Southeast 615,783 Circulation 899,558 Southwest Circulation 652,528 TOTAL CIRCULATION 5,795,301 Association of Alternative Newsweeklies Classified Advertising Network papersparticipating papers Mid-Atlantic/New York NUVO Sacramento News & Review Folio Weekly San Luis Obispo New Times Artvoice Indianapolis, Indiana Sacramento, California Jacksonville, Florida San Luis Obispo, California Buffalo, New York The Pitch San Francisco Bay Guardian Gambit Weekly Santa Barbara Independent Baltimore City Paper Kansas City, Missouri San Francisco, California New Orleans, Louisiana Santa Barbara, California Baltimore, Maryland The Reader SF Weekly Independent Weekly (NC) Ventura County Reporter C-Ville Weekly Omaha, Nebraska San Francisco, California Durham, North Carolina Ventura, California Charlottesville, Virginia Riverfront Times Jackson Free Press City Newspaper St. Louis, Missouri Northwest/Rockies Jackson, Mississippi Southwest Rochester, New York Scene Boise Weekly The Memphis Flyer Austin Chronicle Ithaca Times Cleveland, Ohio Boise, Idaho Memphis, Tennessee Austin, Texas Ithaca, New York Shepherd Express Boulder Weekly Metro Pulse Dallas Observer Metroland Milwaukee, Wisconsin Boulder, Colorado Knoxville, Tennessee Dallas, Texas Albany, New York Wausau City Pages Colorado Springs Independent Metro Spirit Fort Worth Weekly New York Press Wausau, Wisconsin Colorado Springs, Colorado Augusta, Georgia Fort Worth, Texas New York, New York Eugene Weekly Miami New Times Houston Press Philadelphia City Paper New England Eugene, Oregon Miami, Florida Houston, Texas Philadelphia, Pennsylvania Boston Phoenix Missoula Independent Mountain Xpress Oklahoma Gazette Philadelphia Weekly Boston, Massachusetts Missoula, Montana Asheville, North Carolina Oklahoma City, Oklahoma Philadelphia, Pennsylvania Fairfield County Weekly Pacific Northwest Inlander Nashville Scene Phoenix New Times Pittsburgh City Paper Bridgeport, Connecticut Spokane, Washington Nashville, Tennessee Phoenix, Arizona Pittsburgh, Pennsylvania Hartford Advocate Salt Lake City Weekly New Times Broward-Palm San Antonio Current Style Weekly Hartford, Connecticut Salt Lake City, Utah Beach San Antonio, Texas Ft Lauderdale, Florida Richmond, Virginia New Haven Advocate Seattle Weekly Santa Fe Reporter Syracuse New Times New Haven, Connecticut Seattle, Washington Orlando Weekly Santa Fe, New Mexico Orlando, Florida Syracuse, New York Seven Days The Source Weekly Tucson Weekly The Village Voice Burlington, Vermont Bend, Oregon The Pulse Tucson, Arizona Chattanooga, Tennessee New York, New York Valley Advocate The Stranger Urban Tulsa Weekly Washington City Paper Easthampton, Massachusetts Seattle, Washington Tulsa, Oklahoma Washington, District of Worcester Magazine Westword Southern California/ Weekly Alibi Columbia Worcester, Massachusetts Denver, Colorado Southern Nevada/Hawaii Albuquerque, New Mexico Willamette Week Easy Reader Midwest Northern California/ Portland, Oregon Hermosa Beach, California The Athens NEWS Northern Nevada Honolulu Weekly Honolulu, Hawaii Athens, Ohio Chico News & Review Southeast L.A. Weekly Chicago Reader Chico, California Arkansas Times Los Angeles, California Chicago, Illinois East Bay Express Little Rock, Arkansas Las Vegas CityLife Cincinnati CityBeat Emeryville, California Birmingham Weekly Las Vegas, Nevada Cincinnati, Ohio Metro Santa Cruz Birmingham, Alabama Las Vegas Weekly City Pages (Twin Cities) Santa Cruz, California Charleston City Paper Las Vegas, Nevada Minneapolis, Minnesota Metro Silicon Valley Charleston, South Carolina Maui Time Weekly Cityview San Jose, California Columbia Free Times Wailuku, Hawaii Des Moines, Iowa Monterey County Weekly Columbia, South Carolina OC Weekly Dayton City Paper Seaside, California Creative Loafing (Atlanta) Santa Ana, California Dayton, Ohio North Bay Bohemian Atlanta, Georgia Pasadena Weekly Illinois Times Santa Rosa, California Creative Loafing (Charlotte) Pasadena, California Springfield, Illinois North Coast Journal Charlotte, North Carolina Random Lengths News Isthmus Arcata, California Creative Loafing (Sarasota) San Pedro, California Madison, Wisconsin Pacific Sun Sarasota, Florida San Diego CityBeat Louisville Eccentric Observer San Rafael, California Creative Loafing (Tampa) San Diego, California Louisville, Kentucky Palo Alto Weekly Tampa, Florida San Diego Reader Metro Times Palo Alto, California Flagpole Magazine San Diego, California Detroit, Michigan Reno News & Review Athens,Georgia Reno, Nevada Association of Alternative Newsweeklies Classified Advertising Network readerswho are alt-weekly readers? Data compiled in a 124 newspaper, YOUNG 72-market 2007 Media Audit Study. I 18–34 yrs ........................................................................................................36% An index compares one number I 18–49 yrs ........................................................................................................68% against the total market. A purchase I 25–49 yrs ........................................................................................................55% I Male................................................................................................................51% index of 129 means the readers of I Female ............................................................................................................49% alternatives are 29% more likely to I Single, under 35, no children......................................................................16% purchase in next 12 months than the EDUCATED average consumer I Attended College or College Graduate ....................................................69%
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