Association of Alternative Newsweeklies Classified Advertising Network

AAN CAN provides the benefitsbenefits of using AAN CAN

Alt-weekly readers are more affluent and opportunity to advertise in more likely to buy than the average consumer resulting in high interest response for your more than 100 US markets, goods or services. Source: Media Audit 2007

Extremely low CPM creates true cost reaching over 15 million effectiveness. (CPM: 17 cents for national ad!)

young, active, educated You can place ads with one phone call and make one payment.

and affluent readers. You receive bonus market penetration via the internet. Most news-weeklies automatically If this is the market you place your classified ad on their websites.

AAN CAN is a proven tool for large and small need to reach, businesses alike. Past and current advertisers include MTV, FOX, AAN CAN is your most Roommates.com, Eckerd Youth Alternatives Wilderness Camps, Cormorant Beach Club, Academies of Science, Resort Solutions, cost-effective approach. Harper Collins and Strategic Consulting. Association of Alternative Newsweeklies Classified Advertising Network ratesAAN CAN rates

NATIONAL RATE Prepaid Contract Discounts $995 Discounts are available for ads that run for consecutive weeks in the same First 25 words region(s) without copy changes, when the entire contract is paid in advance Each additional word $40 I 10% for 4 consecutive weeks

Circulation: 5,795,301 I 15% for 12 consecutive weeks

I 20% for 26 or more consecutive weeks AAN CAN also has several regional buys

available. Prices below are for a one-time Acceptance Policies insertion of 25 words (each additional word is $10). All ads are subject to the standards of individual member papers. In addition, AAN CAN does not accept the following types of ads:

I 900 numbers; 800 numbers that promote or rollover to 900 numbers; or 809 (international) phone numbers New England - $195 I Dating services, Mail-Order-Brides or “adult” services of any kind Circulation: 337,576 I Ads that require respondents to send money through the mail (however, Mid-Atlantic/NY - $350 ads may offer a phone number or address for further information)

Circulation: 939,869 I Internet gambling, or any sort of online lottery/gaming.

I Any ads that intentionally deceive our readers Southeast - $330 In addition: Circulation: 899,558 I Ads promoting loans will be not be accepted without copies of licenses

Midwest - $305 to do business in each state where the ad is scheduled to run.

Circulation: 813,894 I Employment advertising must be for a bona-fide job offering (without any requirement to pay for training, purchase supplies or products) Southwest - $255 and must state the nature of the work offered. Circulation: 652,528 I Ads that sell job directories, job listings or employment instruction

Northwest/Rockies - $250 books must state in the text what the customer will be receiving and Circulation: 615,783 that a fee is involved. They will be considered on a case-by-case basis to run under “Publications.” Northern CA/Northern NV - $255 I Business opportunities ads that make a claim of potential earnings Circulation: 661,545 must state “potential” or “up to.”

Southern CA/Southern NV/HI - $350 I For adoption ads, a letter from an attorney attesting to the legality of Circulation: 874,548 the proposed adoption must accompany the ad. Association of Alternative Newsweeklies Classified Advertising Network coveragenational or regional coverage

Northwest/Rockies New England

Northern CA/ Northern NV Midwest Mid-Atlantic/NY

Southern CA/ Southern NV/HI Southwest Southeast

Mid-Atlantic/NY Northern CA/ Convenient, Circulation Northern NV 939,869 Circulation low-cost, national 661,545 New England or regional coverage Circulation Southern CA/ 337,576 Southern NV/HI for your classified Circulation Midwest 874,548 advertisements in Circulation 813,894 Northwest/Rockies alternative weekly Circulation newspapers Southeast 615,783 Circulation 899,558 Southwest Circulation 652,528

TOTAL CIRCULATION 5,795,301 Association of Alternative Newsweeklies Classified Advertising Network papersparticipating papers

Mid-Atlantic/New York NUVO Sacramento News & Review Folio Weekly San Luis Obispo New Times Artvoice Indianapolis, Indiana Sacramento, Jacksonville, Florida San Luis Obispo, California Buffalo, New York The Pitch Bay Guardian Gambit Weekly Santa Barbara Independent Baltimore City Paper Kansas City, Missouri San Francisco, California New Orleans, Louisiana Santa Barbara, California Baltimore, Maryland The Reader SF Weekly Independent Weekly (NC) Ventura County Reporter C-Ville Weekly Omaha, Nebraska San Francisco, California Durham, North Carolina Ventura, California Charlottesville, Virginia Riverfront Times Jackson Free Press City Newspaper St. Louis, Missouri Northwest/Rockies Jackson, Mississippi Southwest Rochester, New York Scene Boise Weekly The Memphis Flyer Austin Chronicle Ithaca Times Cleveland, Ohio Boise, Idaho Memphis, Tennessee Austin, Texas Ithaca, New York Shepherd Express Boulder Weekly Metro Pulse Metroland Milwaukee, Wisconsin Boulder, Colorado Knoxville, Tennessee Dallas, Texas Albany, New York Wausau City Pages Colorado Springs Independent Metro Spirit Fort Worth Weekly New York Press Wausau, Wisconsin Colorado Springs, Colorado Augusta, Georgia Fort Worth, Texas New York, New York Eugene Weekly City Paper New England Eugene, Oregon Miami, Florida Houston, Texas Philadelphia, Boston Phoenix Missoula Independent Mountain Xpress Oklahoma Gazette Boston, Massachusetts Missoula, Montana Asheville, North Carolina Oklahoma City, Oklahoma Philadelphia, Pennsylvania Fairfield County Weekly Pacific Northwest Inlander Nashville Scene City Paper Bridgeport, Connecticut Spokane, Washington Nashville, Tennessee Phoenix, Arizona Pittsburgh, Pennsylvania Hartford Advocate Salt Lake City Weekly New Times Broward-Palm Style Weekly Hartford, Connecticut Salt Lake City, Utah Beach San Antonio, Texas Ft Lauderdale, Florida Richmond, Virginia New Haven Advocate Seattle Weekly Santa Fe Reporter Syracuse New Times New Haven, Connecticut Seattle, Washington Santa Fe, New Mexico Orlando, Florida Syracuse, New York Seven Days The Source Weekly Tucson Weekly The Village Voice Burlington, Vermont Bend, Oregon The Pulse Tucson, Arizona Chattanooga, Tennessee New York, New York Valley Advocate The Stranger Urban Tulsa Weekly Washington City Paper Easthampton, Massachusetts Seattle, Washington Tulsa, Oklahoma Washington, District of Worcester Magazine Southern California/ Weekly Alibi Columbia Worcester, Massachusetts Denver, Colorado Southern Nevada/Hawaii Albuquerque, New Mexico Willamette Week Easy Reader Midwest Northern California/ Portland, Oregon Hermosa Beach, California The Athens NEWS Northern Nevada Honolulu Weekly Honolulu, Hawaii Athens, Ohio Chico News & Review Southeast L.A. Weekly Chicago Reader Chico, California Arkansas Times Los Angeles, California Chicago, Illinois Little Rock, Arkansas Las Vegas CityLife Cincinnati CityBeat Emeryville, California Birmingham Weekly Las Vegas, Nevada Cincinnati, Ohio Birmingham, Alabama Las Vegas Weekly City Pages (Twin Cities) Santa Cruz, California Charleston City Paper Las Vegas, Nevada Minneapolis, Minnesota Metro Charleston, South Carolina Maui Time Weekly Cityview San Jose, California Columbia Free Times Wailuku, Hawaii Des Moines, Iowa Monterey County Weekly Columbia, South Carolina OC Weekly Dayton City Paper Seaside, California Creative Loafing (Atlanta) Santa Ana, California Dayton, Ohio Atlanta, Georgia Pasadena Weekly Illinois Times Santa Rosa, California Creative Loafing (Charlotte) Pasadena, California Springfield, Illinois North Coast Journal Charlotte, North Carolina Random Lengths News Isthmus Arcata, California Creative Loafing (Sarasota) San Pedro, California Madison, Wisconsin Sarasota, Florida San Diego CityBeat Louisville Eccentric Observer San Rafael, California Creative Loafing (Tampa) San Diego, California Louisville, Kentucky Palo Alto Weekly Tampa, Florida San Diego Reader Palo Alto, California Flagpole Magazine San Diego, California , Reno News & Review Athens,Georgia Reno, Nevada Association of Alternative Newsweeklies Classified Advertising Network readerswho are alt-weekly readers?

Data compiled in a 124 newspaper, YOUNG 72-market 2007 Media Audit Study. I 18–34 yrs ...... 36% An index compares one number I 18–49 yrs ...... 68% against the total market. A purchase I 25–49 yrs ...... 55% I Male...... 51% index of 129 means the readers of I Female ...... 49% alternatives are 29% more likely to I Single, under 35, no children...... 16% purchase in 12 months than the EDUCATED average consumer I Attended College or College Graduate ...... 69% CONSUMERS

Activity ...... Index Activity ...... Index

Plan to purchase next 12 months.. Activities Past 12 Months

I Stereo Equipment ...... 156 I Rock/Pop Concert ...... 166 I Personal Computer ...... 140 I Country Music Concert ...... 130 I Video Equipment, I Theater/Opera/Symphony...... 136 VCR/Camera...... 147 I Exercised Health Club 12+...... 126 I New Furniture...... 134 I Snow Skiing/Boarding...... 133 I Car, Van, Truck, SUV...... 134 I Bought 12+ Books ...... 132 New Vehicle ...... 126 I Rented a Car 5+...... 131 Used Vehicle ...... 141 I Stayed Hotel/ Will Pay 30,000+...... 135 Motel 10+ Nights ...... 119 I Attended College/Pro Sports Heavy/Frequent Users/Buyers Events 3+ ...... 136 I Sporting Goods Stores ...... 120 I Bars/Night Clubs ...... 144 I Beer...... 134 I Wine ...... 131 Business-Influence Purchase I Heavy Internet Exposure ...... 122 I Office Equipment...... 128 I Buy Albums Tapes/CDs...... 136 I Office Supplies ...... 128 I Rent/Buy Video Games ...... 123 I Influence Business Banking ..121 I Rent/Buy VCR Movie/DVD...... 120 Other Index Items I Full Service Restaurants...... 124 I Movie Theater Attendance ....125 I College Graduate ...... 115 I Professional/Technical...... 117 Air Travel: Round Trip I Opinion Leaders ...... 164 I Domestic 6+ (past year)...... 129 I Foreign 3+ (past 2 years) ...... 137 Association of Alternative Newsweeklies Classi ed Advertising Network AAN CAN insertion order

SELLING REP CONTACT INFO: send to your AAN CAN representative at your participating paper. Or fax (424) 212-6782 Easy Reader Or email to classi [email protected] Tamar Gillotti (310) 372-4611 x102

ADVERTISER’S NAME: CONTACT NAME:

ADDRESS:

PHONE: FAX: E-MAIL:

RUN WEEKS (USE MON. DATES): NO. OF WEEKS: PREFERRED CATEGORY: REGION (CIRCLE ONE OR MORE): NATIONAL NEW ENGLAND MID-ATLANTIC/NEW YORK SOUTHEAST MIDWEST SOUTHWEST SO. CALIFORNIA/SO. NEVADA/HAWAII NO. CALIFORNIA/NO. NEVADA NORTHWEST/ROCKIES

How do I count the wor ds? National Buy Phone number, area code and extension together count as 110 papers in 38 states +D.C. (Your best value!) Plus, your ad is placed on the internet at no Circulation: 5,795,301 additional charge to you! More than half of AAN one word. Street addresses, box numbers and route First 25 Words: $ 995 papers place ads on their web sites, reaching numbers count as two words. City, state, and zip code Each Additional Word: $ 40 millions of additional prospects. together count as one word. Web/e-mail addresses and hyphenated words are counted as two words. Regional Buy AAN CAN also has several regional buys available, Please refer to the chart below (prices are for a # OF WORDS one-time insertion of twenty- ve words). CIRCULATION FIRST 25 WORDS ADDITIONAL WORDS New England...... 337,576...... $195...... $10 SUBTOTAL $ Mid-Atlantic/New York ...... 939,869...... $350...... $10 Southeast: ...... 899,558...... $330...... $10 – DISCOUNT $ Midwest: ...... 813,894 ...... $305...... $10 Southwest: ...... 652,528...... $255...... $10 = TOTAL $ Northwest/Rockies: ...... 615,783...... $250...... $10 Northern California/Northern Nevada:...... 661,545...... $255...... $10 Southern California/Southern Nevada/Hawaii):...... 874,548...... $350...... $10 ALL ADS MUST BE PREPAID. NO EXCEPTIONS. Prepaid Contract Discounts: Entire contract must be prepaid. These discounts are for ads that run for consecutive weeks in the same region(s) without copy changes. 4 consecutive weeks: ...... 10% 12 consecutive weeks: ...... 15% 26 consecutive weeks: ...... 20%

CIRCLE TYPE OF CREDIT CARD: VISA MASTERCARD AMEX CARDHOLDER SIGNATURE:

VISA/MC/AMEX NUMBER: EXPIRATION:

NAME AS IT APPEARS ON CREDIT CARD:

CHECK HERE IF THIS AD IS EXACTLY THE SAME AS A PREVIOUS INSERTION AND INDICATE WEEK IT RAN:

YOUR AAN CAN AD (TYPEWRITTEN OR NEATLY PRINTED COPY ONLY, PLEASE):

Keep this copy as your master and send AAN CAN orders on photocopies.