MEDIA KIT Sunrail.Com
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SunRail MEDIA KIT SunRail.com MARCH 2018 ABOUT SUNRAIL Welcome Aboard On May 1, 2014, SunRail service debuted in Central Florida, providing residents, businesses and visitors alike with a fast, efficient, cost-effective and reliable commuting option to the region’s congested road network. With 12 stations, SunRail currently operates along 32 miles, roughly paralleling Interstate 4, serving the heart of the business district in downtown Orlando and Volusia, Seminole and Orange counties. SunRail operates Monday-Friday, every half hour during peak service periods in the morning and evening to best serve the business commuter. During the midday and later evening, SunRail trains operate approximately every 90 minutes, providing options for shift workers, leisure travelers and others. With state-of-the-art technologies and comfortable seating on board each train, SunRail offers passengers a stylish and relaxing alternative to their traditional commute. Amenities on board include: • Complimentary Wi-Fi • Spacious Seating • Work Tables • ADA-Compliant Restrooms • Power Outlets • Bicycle Tie-Ups Each SunRail train consists of one locomotive and two or three passenger vehicles. As ridership continues to grow, SunRail can easily add passenger cars to each train set. Southern Expansion In summer 2018, SunRail's Southern Expansion will open, adding four additional stations and extending the line into Osceola County. Advertising opportunities at these new stations are now available for reservation. SunRail Media Kit 2 42.9% 57.1% DEMOGRAPHICS SunRail’s target audience is Central Floridians who generally work P DeLand DeLand traditional business hours and live within a 5-mile radius of SunRail stations. Orange City Future OVER 3 MILLION RIDERS Northern (May 1, 2014– present) Expansion Deltona + 53-MILE/16 STATION Lake St Johns River P 3,500 DeBary Monroe SunRail SYSTEM MAP* VOLUSIA CO. SEMINOLE CO. Average Daily Ridership P Sanford LAKE CO. LAKE LAKE CO. CO. SEMINOLE ORANGE CO. Sanford P Lake Mary SunRail Stations ORANGE CO. P SEMINOLE CO. SunRail Parking Longwood Lake Jesup Provided MEET FRANK P Longwood Winter DAILY COMMUTER FROM ALTAMONTE SPRINGS TO THE Future Northern Springs Expansion Altamonte SAND LAKE ROAD STATION Springs P Altamonte Springs I-4 Ultimate Construction Project Maitland Oviedo P Maitland BEFORE SUNRAIL AFTER SUNRAIL Winter Park SEMINOLE CO. ORANGE CO. Commute Time: 1 hour, 30 mins. Commute Time: 40 min. train ride Winter Park Total Cost: $897/mo.* Total Cost: $84/mo. Florida Hospital Health Village Lots of traffic delays & frustration 97% on-time arrival rate** LYNX Central Station Church Street “High-Stress Commute” “Low stress…very relaxing commute. I’m Orlando Health/Amtrak able to work, read and meet new friends.” Orlando * Commute costs according to AAA estimate of .60 per mile, and 23 work-days / month **2015 average P Sand Lake Road Orlando Southern Int’l Airport Expansion Opens PASSENGER DATA Mid-2018 P Meadow Woods • 57.2% Ride SunRail 5 days or 4-5 days per week ORANGE CO. OSCEOLA CO. P Tupperware • 51.7% use SunRail.com to see if trains are running East Lake on time Tohopekaliga P Kissimmee / Amtrak Data from SunRail On-Board Survey Results, Fall 2014 Poinciana Kissimmee OSCEOLA CO. POLK CO. P Lake Tohopekaliga SunRail Media Kit 3 ADVERTISING OPPORTUNITIES SunRail is limiting the number of advertising placements for a clutter-free environment both on-board and digitally, so that the passengers are never overwhelmed with messages. All space will be sold on a first-come, first-served basis. Annual contractors receive first right of refusal. SunRail reserves the right to update its advertising opportunities at any time. Our Advertising Opportunities include: • On-Board Posters • SunRail.com • On-Board Train Schedule • Platform Kiosks SunRail Media Kit 4 ON-BOARD ADVERTISING OPPORTUNITIES On-Board Posters Each train consists of one locomotive and two or three passenger vehicles. SunRail has 20 passenger vehicles. One Ad Placement = One Poster on 10 passenger vehicles 64.5” Contract Minimum: One Year 64” 63.5” Placement Cost: $7,600/year or $650/month Production Fee: $550 (one-time) 64.5 x 17.5” Bleed 64” x 17” Trim Advertising creative changes17” can be made at any time during the 17.5” 16.5” contractual period, but will incur a $550 production63.5” x 16.5” fee Live with Area each change, which covers installation and output of the creative. ONE PLACEMENT = TEN POSITIONS.Top-Level Window Signage File Specifications: • 20” wide by 28” tall • Advertising creative is static 20” and will not be back-lit 19” 18” 20” x 28” Trim 19” x 27” Frame Opening 28” 27” 26” 18” x 26 Live Area SunRail Media Kit Mid-Level Poster Signage 5 File Specifications: Placement Cost: Contract Minimum: vehicle isstockedwithtrainschedules. Eachpassenger SunRail operates36trainsMonday-Friday. Schedules On-Board Train ON-BOARD ADVERTISINGOPPORTUNITIES Front Cover SCHEDULE TRAIN 4.2”w by7.2”h 1 month $500/month Inside Pages SCHEDULE SOUTHBOUND DEPARTURE TIMES | SUNRAIL TRAINS RUN MONDAY – FRIDAY ONLY SCHEDULE SOUTHBOUND SOUTHBOUND SCHEDULE - MORNING & MID-DAY SERVICE TRAIN NUMBER P301 P303 P305 P307 P309 P311 P313 P315 P317 TRAIN NUMBER P301 P303 P305 P307 P309 P311 P313 P315 P317 DeBary 5:30 AM 6:00 AM 6:30 AM 7:00 AM 7:30 AM 8:00 AM 10:00 AM 12:00 PM DeBary 5:30 AM 6:00 AM 6:30 AM 7:00 AM 7:30 AM 8:00 AM 10:00 AM 12:00 PM Sanford 5:06 AM 5:36 AM 6:06 AM 6:36 AM 7:06 AM 7:36 AM 8:06 AM 10:06 AM 12:06 PM Sanford 5:06 AM 5:36 AM 6:06 AM 6:36 AM 7:06 AM 7:36 AM 8:06 AM 10:06 AM 12:06 PM Lake Mary 5:13 AM 5:43 AM 6:13 AM 6:43 AM 7:13 AM 7:43 AM 8:13 AM 10:13 AM 12:13 PM Lake Mary 5:13 AM 5:43 AM 6:13 AM 6:43 AM 7:13 AM 7:43 AM 8:13 AM 10:13 AM 12:13 PM Longwood 5:19 AM 5:49 AM 6:19 AM 6:49 AM 7:19 AM 7:49 AM 8:19 AM 10:19 AM 12:19 PM Longwood 5:19 AM 5:49 AM 6:19 AM 6:49 AM 7:19 AM 7:49 AM 8:19 AM 10:19 AM 12:19 PM Altamonte Springs 5:23 AM 5:53 AM 6:23 AM 6:53 AM 7:23 AM 7:53 AM 8:23 AM 10:23 AM 12:23 PM Altamonte Springs 5:23 AM 5:53 AM 6:23 AM 6:53 AM 7:23 AM 7:53 AM 8:23 AM 10:23 AM 12:23 PM Maitland 5:29 AM 5:59 AM 6:29 AM 6:59 AM 7:29 AM 7:59 AM 8:29 AM 10:29 AM 12:29 PM Maitland 5:29 AM 5:59 AM 6:29 AM 6:59 AM 7:29 AM 7:59 AM 8:29 AM 10:29 AM 12:29 PM Winter Park 5:36 AM 6:06 AM 6:36 AM 7:06 AM 7:36 AM 8:06 AM 8:36 AM 10:36 AM 12:36 PM Winter Park 5:36 AM 6:06 AM 6:36 AM 7:06 AM 7:36 AM 8:06 AM 8:36 AM 10:36 AM 12:36 PM Florida Hospital Health Village 5:43 AM 6:13 AM 6:43 AM 7:13 AM 7:43 AM 8:13 AM 8:43 AM 10:43 AM 12:43 PM Florida Hospital Health Village 5:43 AM 6:13 AM 6:43 AM 7:13 AM 7:43 AM 8:13 AM 8:43 AM 10:43 AM 12:43 PM LYNX Central Station 5:48 AM 6:18 AM 6:48 AM 7:18 AM 7:48 AM 8:18 AM 8:48 AM 10:48 AM 12:48 PM LYNX Central Station 5:48 AM 6:18 AM 6:48 AM 7:18 AM 7:48 AM 8:18 AM 8:48 AM 10:48 AM 12:48 PM Church Street 5:51 AM 6:21 AM 6:51 AM 7:21 AM 7:51 AM 8:21 AM 8:51 AM 10:51 AM 12:51 PM Church Street 5:51 AM 6:21 AM 6:51 AM 7:21 AM 7:51 AM 8:21 AM 8:51 AM 10:51 AM 12:51 PM Orlando Health / Amtrak 5:54 AM 6:24 AM 6:54 AM 7:24 AM 7:54 AM 8:24 AM 8:54 AM 10:54 AM 12:54 PM Orlando Health / Amtrak 5:54 AM 6:24 AM 6:54 AM 7:24 AM 7:54 AM 8:24 AM 8:54 AM 10:54 AM 12:54 PM Sand Lake Road 6:03 AM 6:33 AM 7:03 AM 7:33 AM 8:03 AM 8:33 AM 9:03 AM 11:03 AM 1:03 PM Sand Lake Road 6:03 AM 6:33 AM 7:03 AM 7:33 AM 8:03 AM 8:33 AM 9:03 AM 11:03 AM 1:03 PM SOUTHBOUND SCHEDULE - AFTERNOON & EVENING SERVICE SunRail.com SOUTHBOUND SCHEDULE - AFTERNOON & EVENING SERVICE SunRail.com TRAIN NUMBER P319 P321 P323 P325 P327 P329 P331 P333 P335 TRAIN NUMBER P319 P321 P323 P325 P327 P329 P331 P333 P335 DeBary 1:00 PM 3:00 PM 3:30 PM 4:00 PM 4:30 PM 5:00 PM 5:30 PM 6:00 PM 8:00 PM DeBary 1:00 PM 3:00 PM 3:30 PM 4:00 PM 4:30 PM 5:00 PM 5:30 PM 6:00 PM 8:00 PM Sanford 1:06 PM 3:06 PM 3:36 PM 4:06 PM 4:36 PM 5:06 PM 5:36 PM 6:06 PM 8:06 PM Sanford 1:06 PM 3:06 PM 3:36 PM 4:06 PM 4:36 PM 5:06 PM 5:36 PM 6:06 PM 8:06 PM Lake Mary 1:13 PM 3:13 PM 3:43 PM 4:13 PM 4:43 PM 5:13 PM 5:43 PM 6:13 PM 8:13 PM Lake Mary 1:13 PM 3:13 PM 3:43 PM 4:13 PM 4:43 PM 5:13 PM 5:43 PM 6:13 PM 8:13 PM Longwood 1:19 PM 3:19 PM 3:49 PM 4:19 PM 4:49 PM 5:19 PM 5:49 PM 6:19 PM 8:19 PM Longwood 1:19 PM 3:19 PM 3:49 PM 4:19 PM 4:49 PM 5:19 PM 5:49 PM 6:19 PM 8:19 PM Altamonte Springs 1:23 PM 3:23 PM 3:53 PM 4:23 PM 4:53 PM 5:23 PM 5:53 PM 6:23 PM 8:23 PM Altamonte Springs 1:23 PM 3:23 PM 3:53 PM 4:23 PM 4:53 PM 5:23 PM 5:53 PM 6:23 PM 8:23 PM Maitland 1:29 PM 3:29 PM 3:59 PM 4:29 PM 4:59 PM 5:29 PM 5:59 PM 6:29 PM 8:29 PM Maitland 1:29 PM 3:29 PM 3:59 PM 4:29 PM 4:59 PM 5:29 PM 5:59 PM 6:29 PM 8:29 PM Winter Park 1:36 PM 3:36 PM 4:06 PM 4:36 PM 5:06 PM 5:36 PM 6:06 PM 6:36 PM 8:36 PM Winter Park 1:36 PM 3:36 PM 4:06 PM 4:36 PM 5:06 PM 5:36 PM 6:06 PM 6:36 PM 8:36 PM Florida Hospital Health Village 1:43 PM 3:43 PM 4:13 PM 4:43 PM 5:13 PM 5:43 PM 6:13 PM 6:43 PM 8:43 PM Florida Hospital Health Village 1:43 PM 3:43 PM 4:13 PM 4:43 PM 5:13 PM 5:43 PM 6:13 PM 6:43 PM 8:43 PM LYNX Central Station 1:48 PM 3:48 PM 4:18 PM 4:48 PM 5:18 PM 5:48 PM 6:18 PM 6:48 PM 8:48 PM LYNX Central Station 1:48 PM 3:48 PM 4:18 PM 4:48 PM 5:18 PM 5:48 PM 6:18 PM 6:48 PM 8:48 PM Church Street 1:51 PM 3:51 PM 4:21 PM 4:51 PM 5:21 PM 5:51 PM 6:21 PM 6:51 PM 8:51 PM Church Street 1:51 PM 3:51 PM 4:21 PM 4:51 PM 5:21 PM 5:51 PM 6:21 PM 6:51 PM 8:51 PM Orlando Health / Amtrak 1:54 PM 3:54 PM 4:24 PM 4:54 PM 5:24 PM 5:54 PM 6:24 PM 6:54 PM 8:54 PM Orlando Health / Amtrak 1:54 PM 3:54 PM 4:24 PM 4:54 PM 5:24 PM 5:54 PM 6:24 PM 6:54 PM 8:54 PM Sand Lake Road 2:03 PM 4:03 PM 4:33 PM 5:03 PM 5:33 PM 6:03 PM 6:33 PM 7:03 PM 9:03 PM Sand Lake Road 2:03 PM 4:03 PM 4:33 PM 5:03 PM 5:33 PM 6:03 PM 6:33 PM 7:03 PM 9:03 PM New Year’s Day, Martin Luther King, Jr.